[{"data":1,"prerenderedAt":93},["ShallowReactive",2],{"$f8SBVYfd6VpS9GQcERc0ZZHipDfTUO_uFPIzaewsTGq4":3,"$fYmDGum65h_stu0G1QI2laXv1FoDUXvibANrvlZ7xQNA":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":24},"d056df74e734687e256e2867a68ac66721f6231533e80a2d000557797aeedc31","account-director-influencer-marketing-at-viral-nation-e6dea747c3","Account Director, Influencer Marketing","Viral Nation","https://logo.clearbit.com/viralnation.com","We're a social & digital-first marketing agency, pushing the boundaries to deliver measurable results to brands globally","Advertising Services","Canada",false,[15],"Full-time","Other","\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. As an Account Director, you are instrumental and accountable for driving the day-to-day ownership of client programs, collaborating closely with our COE (Centre of Excellence) and Agency Operations teams to ensure timely and budget-conscious delivery across diverse client scopes.\u003C/p>\n\u003Cp>This position combines strategic vision with hands-on leadership, guiding a team of Account Supervisor(s) and owning the seamless execution of client programs. The Account Director serves as the end-to-end scope owner, ensuring the flawless delivery of impactful results that exceed expectations.\u003C/p>\n\u003Cp>Your passion for culturally relevant social and influencer strategies, coupled with your expertise in both paid and earned engagement, empowers you to own client programming from inception to completion. This entails orchestrating every facet of executional success, from meticulous tactical planning and budget management to comprehensive influencer oversight and delegation where needed to the supporting Agency Operations team.\u003C/p>\n\u003Cp>You excel in cross-functional project management alongside our COE teams, leveraging your analytical prowess to measure success in partnership with our BI & Measurement team. As an Account Director, you are adept at navigating post-procurement influencer facilitation and adeptly handling challenging client conversations. Your deep understanding of influencers across segments and channels, coupled with your adherence to global marketplace disclosure guidelines, ensures the efficacy of influencer-led and social-first initiatives.\u003C/p>\n\u003Cp>Client-facing and confident, you demonstrate expertise and assurance in all client interactions. Your superior social and interpersonal skills enable you to work autonomously while adeptly navigating collaborative dynamics and effectively 'managing up' when necessary.\u003C/p>\n\u003Cp>\u003Cstrong>What You'll Do Here:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Accountable for owning and leading flawless execution of client scope(s) and working alongside their Client Service leader (VP Client Services, and/or Director, Client Services) to identify primed areas strategic business growth.\u003C/li>\n\u003Cli>Accountable for on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences.\u003C/li>\n\u003Cli>Lead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns, from individual activations to long-term, relationship-focused initiatives, ensuring alignment with client objectives and the agency's overarching vision.\u003C/li>\n\u003Cli>Know the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele in collaboration with our COE team(s). \u003C/li>\n\u003Cli>Spearhead various key responsibilities, including influencer engagement, paid social, and measurement. Additionally, you will drive creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, develop compelling presentations, and offer clear perspectives on trends that significantly impact our strategies. \u003C/li>\n\u003Cli>Take ownership of post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation that authentically represents brand narratives and resonates with target audiences.\u003C/li>\n\u003Cli>Manage team development and growth to meet the demands and expectations of clients for Account Supervisor(S). Support in feedback loop for career development of our Agency Operations Team. \u003C/li>\n\u003Cli>Oversee your teams influencer marketing campaigns through VN’s proprietary platform(s)\u003C/li>\n\u003Cli>Foster seamless collaboration and synergy with Center of Excellence (COE) teams, orchestrating cross-functional cooperation to ensure flawless execution of client scopes, adhering to timelines and deliverables.\u003C/li>\n\u003Cli>Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, driving creativity, innovation, and professional growth.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You'll Need to Have:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>6+ years of digital/social/marketing experience\u003C/li>\n\u003Cli>Expert knowledge of paid and organic influencer tactics\u003C/li>\n\u003Cli>Experience managing multiple client portfolios across various and integrated service offerings \u003C/li>\n\u003Cli>Strong understanding of influencer marketing and expert grasp of social media platforms\u003C/li>\n\u003Cli>Proficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)\u003C/li>\n\u003Cli>Excelling project management skills with a keen eye for detail\u003C/li>\n\u003Cli>Works collaboratively with planning and creative teams to drive business outcomes\u003C/li>\n\u003Cli>Good understanding of paid and social amplification\u003C/li>\n\u003Cli>Proficient with MS Office, Google or other presentation software\u003C/li>\n\u003Cli>Robust experience with cross-channel integration\u003C/li>\n\u003Cli>Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics\u003C/li>\n\u003Cli>Social media tools like Sprout, Sprinklr, Hootsuite\u003C/li>\n\u003Cli>CRM software experience like Hubspot\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. As an Account Director, you are instrumental and accountable for driving the day-to-day ownership of client programs, collaborating closely with our COE (Centre of Excellence) and Agency Operations teams to ensure timely and budget-conscious delivery across diverse client scopes.\nThis position combines strategic vision with hands-on leadership, guiding a team of Account Supervisor(s) and owning the seamless execution of client programs. The Account Director serves as the end-to-end scope owner, ensuring the flawless delivery of impactful results that exceed expectations.\nYour passion for culturally relevant social and influencer strategies, coupled with your expertise in both paid and earned engagement, empowers you to own client programming from inception to completion. This entails orchestrating every facet of executional success, from meticulous tactical planning and budget management to comprehensive influencer oversight and delegation where needed to the supporting Agency Operations team.\nYou excel in cross-functional project management alongside our COE teams, leveraging your analytical prowess to measure success in partnership with our BI & Measurement team. As an Account Director, you are adept at navigating post-procurement influencer facilitation and adeptly handling challenging client conversations. Your deep understanding of influencers across segments and channels, coupled with your adherence to global marketplace disclosure guidelines, ensures the efficacy of influencer-led and social-first initiatives.\nClient-facing and confident, you demonstrate expertise and assurance in all client interactions. Your superior social and interpersonal skills enable you to work autonomously while adeptly navigating collaborative dynamics and effectively 'managing up' when necessary.\nWhat You'll Do Here:\n\nAccountable for owning and leading flawless execution of client scope(s) and working alongside their Client Service leader (VP Client Services, and/or Director, Client Services) to identify primed areas strategic business growth.\nAccountable for on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences.\nLead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns, from individual activations to long-term, relationship-focused initiatives, ensuring alignment with client objectives and the agency's overarching vision.\nKnow the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele in collaboration with our COE team(s). \nSpearhead various key responsibilities, including influencer engagement, paid social, and measurement. Additionally, you will drive creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, develop compelling presentations, and offer clear perspectives on trends that significantly impact our strategies. \nTake ownership of post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation that authentically represents brand narratives and resonates with target audiences.\nManage team development and growth to meet the demands and expectations of clients for Account Supervisor(S). Support in feedback loop for career development of our Agency Operations Team. \nOversee your teams influencer marketing campaigns through VN’s proprietary platform(s)\nFoster seamless collaboration and synergy with Center of Excellence (COE) teams, orchestrating cross-functional cooperation to ensure flawless execution of client scopes, adhering to timelines and deliverables.\nLead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, driving creativity, innovation, and professional growth.\n\nYou'll Need to Have:\n\n6+ years of digital/social/marketing experience\nExpert knowledge of paid and organic influencer tactics\nExperience managing multiple client portfolios across various and integrated service offerings \nStrong understanding of influencer marketing and expert grasp of social media platforms\nProficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)\nExcelling project management skills with a keen eye for detail\nWorks collaboratively with planning and creative teams to drive business outcomes\nGood understanding of paid and social amplification\nProficient with MS Office, Google or other presentation software\nRobust experience with cross-channel integration\nCertification in Facebook Blueprint, Twitter Flight School and/or Google Analytics\nSocial media tools like Sprout, Sprinklr, Hootsuite\nCRM software experience like Hubspot\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.",0,1764620549000,"2026-09-08 08:06:46","2026-05-11T20:02:45.000Z","CAD",{"jsonldValid":13,"jsonld":25},"",{"jobs":27},[28,41,51,64,72,85],{"id":29,"slug":30,"title":31,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":32,"remote":13,"employmentType":33,"department":16,"content_html":34,"content_text":35,"years":19,"createdAt":36,"updatedAtISO":37,"postedAtISO":38,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":39,"schema":40},"97a5daea9ddd2b2a65018d624ae5c4dd7d9ae44daabb5ab7d7ab50a1c381dd04","creator-relations-specialist-influencer-marketing-at-viral-nation-84df262aa1","Creator Relations Specialist (Influencer Marketing)","United States",[15],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns \u003C/li>\n\u003Cli>Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns\u003C/li>\n\u003Cli>Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement\u003C/li>\n\u003Cli>Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows\u003C/li>\n\u003Cli>Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives\u003C/li>\n\u003Cli>Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines\u003C/li>\n\u003Cli>Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials\u003C/li>\n\u003Cli>Assess Talent by way of objective and subjective criteria to determine revenue potential and  campaign performance\u003C/li>\n\u003Cli>Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement\u003C/li>\n\u003Cli>Proactively identify content trends and emerging creators/influencers that could enhance campaigns\u003C/li>\n\u003Cli>Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Is an active participant and consumer of the social media industry\u003C/li>\n\u003Cli>Must have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment\u003C/li>\n\u003Cli>Demonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics\u003C/li>\n\u003Cli>Exceptional work ethic, organization, and ability to manage numerous priorities\u003C/li>\n\u003Cli>Excellent communication (full proficiency in English) and interpersonal skills\u003C/li>\n\u003Cli>Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers \u003C/li>\n\u003Cli>Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus\u003C/li>\n\u003C/ul>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.\nResponsibilities:\n\nIdentify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns \nGenerate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns\nFacilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement\nCollaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows\nUtilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives\nNegotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines\nCommunicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials\nAssess Talent by way of objective and subjective criteria to determine revenue potential and  campaign performance\nEstablish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement\nProactively identify content trends and emerging creators/influencers that could enhance campaigns\nSupport an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations\n\nQualifications and Skills:\n\nIs an active participant and consumer of the social media industry\nMust have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment\nDemonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics\nExceptional work ethic, organization, and ability to manage numerous priorities\nExcellent communication (full proficiency in English) and interpersonal skills\nStrong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers \nPrevious experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus\n\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.",1788319915000,"2026-09-02 05:33:07","2026-08-28T16:13:08.000Z","USD",{"jsonldValid":13,"jsonld":25},{"id":42,"slug":43,"title":31,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":44,"department":16,"content_html":45,"content_text":46,"years":19,"createdAt":36,"updatedAtISO":37,"postedAtISO":47,"hasSalary":13,"salaryMin":48,"salaryMax":49,"currency":23,"schema":50},"2b884b3f1d26a93135482c941e1fdc1d404fc76f278fc784915450e3941ecfb6","creator-relations-specialist-influencer-marketing-at-viral-nation-ea8513661c",[15],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns \u003C/li>\n\u003Cli>Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns\u003C/li>\n\u003Cli>Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement\u003C/li>\n\u003Cli>Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows\u003C/li>\n\u003Cli>Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives\u003C/li>\n\u003Cli>Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines\u003C/li>\n\u003Cli>Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials\u003C/li>\n\u003Cli>Assess Talent by way of objective and subjective criteria to determine revenue potential and  campaign performance\u003C/li>\n\u003Cli>Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement\u003C/li>\n\u003Cli>Proactively identify content trends and emerging creators/influencers that could enhance campaigns\u003C/li>\n\u003Cli>Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Is an active participant and consumer of the social media industry\u003C/li>\n\u003Cli>Must have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment\u003C/li>\n\u003Cli>Demonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics\u003C/li>\n\u003Cli>Exceptional work ethic, organization, and ability to manage numerous priorities\u003C/li>\n\u003Cli>Excellent communication (full proficiency in English) and interpersonal skills\u003C/li>\n\u003Cli>Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers \u003C/li>\n\u003Cli>Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus\u003C/li>\n\u003C/ul>\n\u003Cp>This role has an annual salary range of \u003Cstrong>$55,000 to $70,000\u003C/strong>. \u003C/p>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.\nResponsibilities:\n\nIdentify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns \nGenerate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns\nFacilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement\nCollaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows\nUtilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives\nNegotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines\nCommunicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials\nAssess Talent by way of objective and subjective criteria to determine revenue potential and  campaign performance\nEstablish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement\nProactively identify content trends and emerging creators/influencers that could enhance campaigns\nSupport an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations\n\nQualifications and Skills:\n\nIs an active participant and consumer of the social media industry\nMust have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment\nDemonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics\nExceptional work ethic, organization, and ability to manage numerous priorities\nExcellent communication (full proficiency in English) and interpersonal skills\nStrong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers \nPrevious experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus\n\nThis role has an annual salary range of $55,000 to $70,000. \n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-08-31T17:40:34.000Z",55000,70000,{"jsonldValid":13,"jsonld":25},{"id":52,"slug":53,"title":54,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":55,"department":57,"content_html":58,"content_text":59,"years":19,"createdAt":36,"updatedAtISO":37,"postedAtISO":60,"hasSalary":13,"salaryMin":61,"salaryMax":62,"currency":23,"schema":63},"5a6cba8cdef8351a1d9e199dbd13f3b355a35c4d8111e77f0ee5dd748252e851","senior-manager-content-marketing-demand-generation-at-viral-nation-532b94ef41","Senior Manager, Content Marketing (Demand Generation)",[56],"Freelance","Marketing","\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Senior Manager, Content Marketing drives the strategy and hands-on execution of Viral Nation's content, operating the function as an engine for demand and lead generation. Reporting to the VP, Demand Generation, you'll own content end-to-end editorial vision, distribution, brand governance, and performance reporting, converting content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture, you'll build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This role is equal parts editorial strategist, performance marketer, and hands-on team lead.\u003C/p>\n\u003Cp>Responsibilities:\u003C/p>\n\u003Cul>\n\u003Cli>Own the content strategy and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Design content-to-conversion pathways including gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen.\u003C/li>\n\u003Cli>Manage and mentor the content team (writers, specialists, owned social) plus a scalable freelance/agency bench, and ensure owned social content ladder up to the overall strategy.\u003C/li>\n\u003Cli>Build repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Create, manage, launch and optimize our content engine ensuring all content being created will attract ICP clientele and increase MQLs.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework (UTMs, conversion events, multi-touch) with marketing ops/RevOps, making content performance visible in the CRM and automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Lead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner cross-functionally across product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Lead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Enforce editorial standards and keep messaging consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003C/ul>\n\u003Cp>Qualifications and Skills:\u003C/p>\n\u003Cul>\n\u003Cli>5–7 years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel; agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>People-leadership and project-management experience building and mentoring content teams (writers, designers, specialists) and managing freelance/agency resources.\u003C/li>\n\u003Cli>Strong understanding of marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>This role has an annual salary range of \u003Cstrong>$100,00 to $125,000\u003C/strong>. \u003C/p>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Senior Manager, Content Marketing drives the strategy and hands-on execution of Viral Nation's content, operating the function as an engine for demand and lead generation. Reporting to the VP, Demand Generation, you'll own content end-to-end editorial vision, distribution, brand governance, and performance reporting, converting content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture, you'll build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This role is equal parts editorial strategist, performance marketer, and hands-on team lead.\nResponsibilities:\n\nOwn the content strategy and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with clear funnel-stage intent for every asset.\nDesign content-to-conversion pathways including gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen.\nManage and mentor the content team (writers, specialists, owned social) plus a scalable freelance/agency bench, and ensure owned social content ladder up to the overall strategy.\nBuild repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nCreate, manage, launch and optimize our content engine ensuring all content being created will attract ICP clientele and increase MQLs.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework (UTMs, conversion events, multi-touch) with marketing ops/RevOps, making content performance visible in the CRM and automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nLead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner cross-functionally across product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nLead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nEnforce editorial standards and keep messaging consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and insights to senior marketing leadership to guide investment and prioritization.\n\nQualifications and Skills:\n\n5–7 years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel; agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nPeople-leadership and project-management experience building and mentoring content teams (writers, designers, specialists) and managing freelance/agency resources.\nStrong understanding of marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\nThis role has an annual salary range of $100,00 to $125,000. \n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-08-27T14:20:20.000Z",100,125000,{"jsonldValid":13,"jsonld":25},{"id":65,"slug":66,"title":54,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":32,"remote":13,"employmentType":67,"department":57,"content_html":68,"content_text":69,"years":19,"createdAt":36,"updatedAtISO":37,"postedAtISO":70,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":39,"schema":71},"8d6cddf2a041d2209b192dc5f7057025d7b51bbeae8afc5e9e1e75abc065823a","senior-manager-content-marketing-demand-generation-at-viral-nation-e6a7038799",[56],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Senior Manager, Content Marketing drives the strategy and hands-on execution of Viral Nation's content, operating the function as an engine for demand and lead generation. Reporting to the VP, Demand Generation, you'll own content end-to-end editorial vision, distribution, brand governance, and performance reporting, converting content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture, you'll build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This role is equal parts editorial strategist, performance marketer, and hands-on team lead.\u003C/p>\n\u003Cp>Responsibilities:\u003C/p>\n\u003Cul>\n\u003Cli>Own the content strategy and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Design content-to-conversion pathways including gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen.\u003C/li>\n\u003Cli>Manage and mentor the content team (writers, specialists, owned social) plus a scalable freelance/agency bench, and ensure owned social content ladder up to the overall strategy.\u003C/li>\n\u003Cli>Build repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Create, manage, launch and optimize our content engine ensuring all content being created will attract ICP clientele and increase MQLs.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework (UTMs, conversion events, multi-touch) with marketing ops/RevOps, making content performance visible in the CRM and automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Lead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner cross-functionally across product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Lead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Enforce editorial standards and keep messaging consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003C/ul>\n\u003Cp>Qualifications and Skills:\u003C/p>\n\u003Cul>\n\u003Cli>5–7 years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel; agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>People-leadership and project-management experience building and mentoring content teams (writers, designers, specialists) and managing freelance/agency resources.\u003C/li>\n\u003Cli>Strong understanding of marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Senior Manager, Content Marketing drives the strategy and hands-on execution of Viral Nation's content, operating the function as an engine for demand and lead generation. Reporting to the VP, Demand Generation, you'll own content end-to-end editorial vision, distribution, brand governance, and performance reporting, converting content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture, you'll build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This role is equal parts editorial strategist, performance marketer, and hands-on team lead.\nResponsibilities:\n\nOwn the content strategy and editorial calendar, tied to demand-gen and pipeline goals across the full funnel (awareness, consideration, conversion, retention), and mapped with stakeholders to campaigns, launches, and industry moments with clear funnel-stage intent for every asset.\nDesign content-to-conversion pathways including gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with demand gen.\nManage and mentor the content team (writers, specialists, owned social) plus a scalable freelance/agency bench, and ensure owned social content ladder up to the overall strategy.\nBuild repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nCreate, manage, launch and optimize our content engine ensuring all content being created will attract ICP clientele and increase MQLs.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework (UTMs, conversion events, multi-touch) with marketing ops/RevOps, making content performance visible in the CRM and automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nLead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner cross-functionally across product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nLead integrated content distribution across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nEnforce editorial standards and keep messaging consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and insights to senior marketing leadership to guide investment and prioritization.\n\nQualifications and Skills:\n\n5–7 years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel; agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nPeople-leadership and project-management experience building and mentoring content teams (writers, designers, specialists) and managing freelance/agency resources.\nStrong understanding of marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-08-27T14:20:23.000Z",{"jsonldValid":13,"jsonld":25},{"id":73,"slug":74,"title":75,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":76,"department":57,"content_html":77,"content_text":78,"years":19,"createdAt":79,"updatedAtISO":80,"postedAtISO":81,"hasSalary":13,"salaryMin":82,"salaryMax":83,"currency":23,"schema":84},"5565ec257e75edae7991d1c84dfa4d9a485f012b4333c6a713d0c74d84829113","director-content-marketing-at-viral-nation-43caff6cf1","Director, Content Marketing",[56],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\n\u003Cp>This role has an annual salary range of \u003Cstrong>$120,000 to $140,000 CAD.\u003C/strong>\u003C/p>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\n\nThis role has an annual salary range of $120,000 to $140,000 CAD.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.",1784690675000,"2026-07-22 05:26:00","2026-07-17T16:33:50.000Z",120000,140000,{"jsonldValid":13,"jsonld":25},{"id":86,"slug":87,"title":75,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":32,"remote":13,"employmentType":88,"department":57,"content_html":89,"content_text":90,"years":19,"createdAt":79,"updatedAtISO":80,"postedAtISO":91,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":39,"schema":92},"68c0c83d2cfb4534b40e9445d19bc71978fe13a5eefdf024fdd4111ab1dfe053","director-content-marketing-at-viral-nation-6e3636c1b1",[56],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-07-17T16:35:09.000Z",{"jsonldValid":13,"jsonld":25},1789910292701]