[{"data":1,"prerenderedAt":103},["ShallowReactive",2],{"$fdjErVQW5v3oaBi5xtosfpvksahYhSRQB4CsHM4XWE1A":3,"$flzZZ_cS66vO4wyFHp-cYlUW0UPA-2Ev6U3TZXZzEx3I":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":23,"salaryMax":24,"currency":25,"schema":26},"4711e4c7972e68a64b3576ceda60025780aeac7ca883c88ab902a215b2377aa4","associate-director-seo-geo-and-content-performance-at-msd-0ce0e205fb","Associate Director - SEO, GEO, and Content Performance","MSD","https://logo.clearbit.com/msd.com","Pharmaceutical Manufacturing","7 Locations","",false,[15],"Full-time","Marketing","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>The Associate Director, Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Content Performance will be responsible for evolving our Company's Animal Health’s web search strategy to an integrated SEO & GEO approach, ensuring our content is discoverable, authoritative, and cited across both search engines and AI-driven platforms (e.g., AI Overviews, Copilot, ChatGPT).  The role will partner closely with stakeholders in Global Marketing, Customer Engagement and IT to embed search optimization into omnichannel content and customer engagement strategies.\u003C/p>\u003Cp>This role requires a customer-centric strategic thinker with a strong background in digital marketing and data analytics, coupled with exceptional collaboration, leadership and communication abilities. The ideal candidate will possess the skills to inspire and guide cross-functional teams, effectively communicate complex strategies to stakeholders, and foster a collaborative environment that encourages innovation.\u003C/p>\u003Cp>\u003Cb>Primary responsibilities include, but are not limited to:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Global SEO & GEO Strategy:\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>–     Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities.\u003C/p>\u003Cp>–     Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability.\u003C/p>\u003Cp>–     Identify high-impact use cases across brands, markets, and customer segments.\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Content & Experience Optimization:\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>–     Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready.\u003C/p>\u003Cp>–     Establish standards for AI-friendly content (clarity, structure, factual accuracy)\u003C/p>\u003Cp>–     Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability.\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AI Search (GEO) Enablement:\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>–     Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs.\u003C/p>\u003Cp>–     Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems.\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Performance & Analytics:\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>–     Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).\u003C/p>\u003Cp>–     Share performance insights with stakeholders on a regular basis\u003C/p>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>7+ years in SEO, digital marketing, or search strategy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience in enterprise/global SEO programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of Technical SEO (site structure, crawlability, schema) and content strategy and optimization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with AI-driven search trends and Large Language Models (LLMs).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong English communication skills and leadership presence to effectively engage stakeholders from around the globe.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>Preferred Skills/Experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in animal health or regulated industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to AI search / GEO concepts and emerging tools.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience of tools such as SEMRush, Google Analytics and similar\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in content strategy, omnichannel marketing, or MarTech platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical mindset with experience defining new measurement frameworks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated leadership skills and the ability to work well with ambiguity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong peer leadership skills and ability to successfully lead in a highly matrixed global organizational structure.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated ability to understand and distill complex information and communicate in a meaningful way to specific audiences.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Minimum: Bachelor’s degree in marketing, communications, information management, or related field; advanced degree preferred.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Adaptability, Communication Strategy Development, Content Strategy, Customer-Focused, Data Analysis, Digital Marketing, Google Analytics, Information Systems Management, Lateral Leadership, Marketing, Marketing Analytics, Marketing Automation, Product Management, Search Engine Marketing (SEM), Search Engine Positioning, SEMRush, Stakeholder Relationship Management, Strategic Thinking\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>US and Puerto Rico Residents Only:\u003C/b>\u003C/p>\u003Cp>Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.\u003C/p>\u003Cp>As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected \u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>characteristics.  As\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span> a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:\u003C/p>\u003Cp>EEOC Know Your Rights\u003C/p>\u003Cp>EEOC GINA Supplement​\u003C/p>\u003Cp>We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.\u003C/p>\u003Cp>Learn more about your rights, including under California, Colorado and other US State Acts\u003C/p>\u003Cp>The salary range for this role is\u003C/p>$142,400.00 - $224,100.00\u003Cp>This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.\u003C/p>\u003Cp>The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.\u003C/p>\u003Cp>We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.\u003C/p>\u003Cp>You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.\u003C/p>\u003Cp>\u003Cb>San Francisco Residents Only:\u003C/b> We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance\u003C/p>\u003Cp>\u003Cb>Los Angeles Residents Only:\u003C/b> We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>No relocation\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>25%\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Remote\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>Not Indicated\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>N/A\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>07/15/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe Associate Director, Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Content Performance will be responsible for evolving our Company's Animal Health’s web search strategy to an integrated SEO & GEO approach, ensuring our content is discoverable, authoritative, and cited across both search engines and AI-driven platforms (e.g., AI Overviews, Copilot, ChatGPT).  The role will partner closely with stakeholders in Global Marketing, Customer Engagement and IT to embed search optimization into omnichannel content and customer engagement strategies.This role requires a customer-centric strategic thinker with a strong background in digital marketing and data analytics, coupled with exceptional collaboration, leadership and communication abilities. The ideal candidate will possess the skills to inspire and guide cross-functional teams, effectively communicate complex strategies to stakeholders, and foster a collaborative environment that encourages innovation.Primary responsibilities include, but are not limited to:Global SEO & GEO Strategy:–     Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities.–     Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability.–     Identify high-impact use cases across brands, markets, and customer segments.Content & Experience Optimization:–     Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready.–     Establish standards for AI-friendly content (clarity, structure, factual accuracy)–     Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability.AI Search (GEO) Enablement:–     Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs.–     Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems.Performance & Analytics:–     Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).–     Share performance insights with stakeholders on a regular basisQualifications:7+ years in SEO, digital marketing, or search strategy.Proven experience in enterprise/global SEO programs.Strong understanding of Technical SEO (site structure, crawlability, schema) and content strategy and optimization.Familiarity with AI-driven search trends and Large Language Models (LLMs).Strong English communication skills and leadership presence to effectively engage stakeholders from around the globe. Preferred Skills/Experience:Experience in animal health or regulated industries.Exposure to AI search / GEO concepts and emerging tools.Experience of tools such as SEMRush, Google Analytics and similarBackground in content strategy, omnichannel marketing, or MarTech platforms.Strong analytical mindset with experience defining new measurement frameworks.Demonstrated leadership skills and the ability to work well with ambiguity.Strong peer leadership skills and ability to successfully lead in a highly matrixed global organizational structure.Demonstrated ability to understand and distill complex information and communicate in a meaningful way to specific audiences.Education:Minimum: Bachelor’s degree in marketing, communications, information management, or related field; advanced degree preferred.Required Skills: Adaptability, Communication Strategy Development, Content Strategy, Customer-Focused, Data Analysis, Digital Marketing, Google Analytics, Information Systems Management, Lateral Leadership, Marketing, Marketing Analytics, Marketing Automation, Product Management, Search Engine Marketing (SEM), Search Engine Positioning, SEMRush, Stakeholder Relationship Management, Strategic ThinkingPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA Supplement​We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State ActsThe salary range for this role is$142,400.00 - $224,100.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance OrdinanceLos Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring OrdinanceSearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:No relocationVISA Sponsorship:NoTravel Requirements:25%Flexible Work Arrangements:RemoteShift:Not IndicatedValid Driving License:NoHazardous Material(s):N/AJob Posting End Date:07/15/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",0,1782926822000,"2026-07-01 19:27:35","2026-07-01T17:27:35.000Z",142400,224100,"USD",{"jsonldValid":13,"jsonld":12},{"jobs":28},[29,41,53,65,76,88],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"companyIndustry":10,"city":33,"country":12,"remote":13,"employmentType":34,"department":16,"content_html":35,"content_text":36,"years":19,"createdAt":37,"updatedAtISO":38,"postedAtISO":39,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":40},"c8f2e358e4f1a5a57a0c671746f729a4d0ac8e1775cc7e92eb8d085f24bd9968","crm-and-sfe-specialist-at-msd-cc34b609c6","CRM & SFE Specialist","4 Locations",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Sales Force Effectiveness (SFE) & Commercial Enablement\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own and govern \u003Cb>Sales Force Effectiveness (SFE)\u003C/b> capabilities across assigned markets, including segmentation, targeting, adoption ladder, \u003Cb>Multi‑Channel Cycle Planning (MCCP)\u003C/b>, call planning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Design and continuously improve MCCP and SFE approaches\u003C/b> to increase effectiveness, customer engagement and commercial impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure SFE processes are embedded in CRM.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as the \u003Cb>single point of accountability and local Subject Matter Expert (SME)\u003C/b> for CRM and SFE solutions across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own and administer \u003Cb>Veeva CRM (Salesforce platform)\u003C/b>, ensuring alignment with SFE workflows, account planning, and omnichannel execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Perform \u003Cb>hands‑on CRM configuration and updates.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with \u003Cb>Salesforce Marketing Cloud\u003C/b>, supporting business needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Governance, Standards & Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Maintain and evolve the \u003Cb>CRM, SFE, and omnichannel governance framework\u003C/b>, standards, and operating model across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Represent market needs in \u003Cb>regional and global forums\u003C/b>, translating business requirements into enhancements, user stories, and roadmap priorities.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Demand, Prioritization & Service Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own CRM, SFE, and MarTech change requests across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Raise, track, and manage IT Service Requests.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the bridge between \u003Cb>business users and IT\u003C/b>, ensuring clear requirements, realistic timelines, and delivery.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Operations, Enablement & Adoption\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Support \u003Cb>training, onboarding, and continuous enablement.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Tagging & Compliance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure accurate and compliant \u003Cb>customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes\u003C/b>.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Releases, Testing & Change Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Coordinate \u003Cb>CRM and SFMC releases\u003C/b>, UAT, and change activities across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead and execute \u003Cb>testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud\u003C/b>, ensuring business readiness.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with analytics and insights specialist to translate SFE and omnichannel insights into \u003Cb>tangible improvements.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Client Counseling, Customer Success, Data Governance, Data Quality, Data Quality Assessments, Emerging Technologies, IT Demand Management, Marketing, Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Sales Force Effectiveness, Solution Architecture, Stakeholder Communications, Stakeholder Engagement, Stakeholder Relationship Management, Technical Advice, User Experience (UX) Design, Waterfall Model\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Not Applicable\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>07/13/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.Key Responsibilities:Sales Force Effectiveness (SFE) & Commercial EnablementOwn and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP), call planning.Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.Ensure SFE processes are embedded in CRM.CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.Perform hands‑on CRM configuration and updates.Work with Salesforce Marketing Cloud, supporting business needs.Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.Governance, Standards & StrategyMaintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.Represent market needs in regional and global forums, translating business requirements into enhancements, user stories, and roadmap priorities.Demand, Prioritization & Service ManagementOwn CRM, SFE, and MarTech change requests across assigned markets.Raise, track, and manage IT Service Requests.Act as the bridge between business users and IT, ensuring clear requirements, realistic timelines, and delivery.Operations, Enablement & AdoptionSupport training, onboarding, and continuous enablement.Data Quality, Tagging & ComplianceEnsure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.Releases, Testing & Change ManagementCoordinate CRM and SFMC releases, UAT, and change activities across markets.Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.Partner with analytics and insights specialist to translate SFE and omnichannel insights into tangible improvements.Qualifications:EducationDegree in Business, Marketing, IT, Data & Analytics, or a related fieldCRM, MarTech, digital, or data certifications preferredExperienceProven experience in CRM administration (for example, Salesforce or Veeva)Experience in CRM, commercial operations, MarTech, or related rolesExposure to data governance, system releases, and multi-country stakeholder engagementSkillsStrong CRM technical knowledge with an understanding of SFE and omnichannel workflowsHigh attention to data quality, compliance, and detailAbility to translate business needs into clear requirements and practical solutionsStrong stakeholder management and communication skillsHands on, structured, and solution-oriented working styleCoaching mindset with an analytical and continuous improvement focusRequired Skills: Client Counseling, Customer Success, Data Governance, Data Quality, Data Quality Assessments, Emerging Technologies, IT Demand Management, Marketing, Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Sales Force Effectiveness, Solution Architecture, Stakeholder Communications, Stakeholder Engagement, Stakeholder Relationship Management, Technical Advice, User Experience (UX) Design, Waterfall ModelPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:Not ApplicableShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:07/13/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1782833312000,"2026-06-30 17:28:59","2026-06-30T15:28:59.000Z",{"jsonldValid":13,"jsonld":12},{"id":42,"slug":43,"title":44,"companyname":8,"companylogo":9,"companyIndustry":10,"city":45,"country":12,"remote":13,"employmentType":46,"department":16,"content_html":47,"content_text":48,"years":19,"createdAt":49,"updatedAtISO":50,"postedAtISO":51,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":52},"8d888077c17a782b149f0737e6899db6d073f7f9730ca87d5e138b698eb01a54","senior-specialist-business-analyst-adobe-experience-manager--at-msd-68defe720f","Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech","IND - Telangana - Hyderabad (HITEC City) (Inactive)",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech\u003C/b>\u003C/p>\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Based in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.\u003C/p>\u003Cp>A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.\u003C/p>\u003Cp>\u003Cb>About Digital Human Health (DHH)\u003C/b>\u003Cspan>\u003Cb> :\u003C/b>\u003C/span>\u003C/p>\u003Cp>Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Role Purpose:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Scope of Ownership & Adjacent Responsibilities\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic).\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Requirements & Documentation\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.\u003C/li>\u003Cli>Translate stakeholder needs into functional specifications, user stories, and acceptance criteria.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Stakeholder Engagement & Alignment\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.\u003C/li>\u003Cli>Facilitate requirements workshops, process mapping sessions, and stakeholder reviews.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Communicate platform capabilities and limitations clearly to non-technical audiences.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Roadmap Support\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.\u003C/li>\u003Cli>Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Quality & Governance\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.\u003C/li>\u003Cli>Support UAT planning and execution.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to content governance frameworks, including AI-generated content identification and disclosure standards.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.\u003C/li>\u003Cli>Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Improved stakeholder alignment and faster decision-making on roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Quality releases validated through robust acceptance criteria and UAT discipline.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications & Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree required; Master’s degree preferred.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.\u003C/li>\u003Cli>Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Strong proficiency in requirements documentation, user story writing, and process mapping.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working in Agile/Scrum delivery environments.\u003C/li>\u003Cli>Ability to communicate effectively across technical and non-technical stakeholders.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Familiarity with metadata standards, taxonomy design, and content lifecycle management.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred / Nice to Have\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).\u003C/li>\u003Cli>Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Understanding of regulated content workflows (MLR or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Exposure to Content Fragment models, headless delivery, or GraphQL APIs.\u003C/li>\u003Cli>Familiarity with C2PA / content provenance standards and AI governance considerations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Competencies\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Systems thinking across people/process/platform\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Stakeholder facilitation and consensus building\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Outcome orientation with governance rigor\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Comfort operating in ambiguous, evolving program environments\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>#HYDIT2025\u003C/b>\u003C/p>\u003Cp>\u003Cb>Required Skills:\u003C/b>\u003C/p>Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs\u003Cp>\u003Cb>Preferred Skills:\u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>07/31/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionSenior Specialist, Business Analyst – Adobe Experience Manager (AEM) & MartechThe OpportunityBased in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.About Digital Human Health (DHH) :Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment. Role Purpose: Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms. Scope of Ownership & Adjacent Responsibilities Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations. Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams. Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation. Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic). Key Responsibilities: Requirements & Documentation Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.Translate stakeholder needs into functional specifications, user stories, and acceptance criteria. Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic. Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express. Stakeholder Engagement & Alignment Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.Facilitate requirements workshops, process mapping sessions, and stakeholder reviews. Communicate platform capabilities and limitations clearly to non-technical audiences. Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities. Platform & Roadmap Support Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation. Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites. Quality & Governance Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.Support UAT planning and execution. Contribute to content governance frameworks, including AI-generated content identification and disclosure standards. What Success Looks Like Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain. Improved stakeholder alignment and faster decision-making on roadmap priorities. Quality releases validated through robust acceptance criteria and UAT discipline. Qualifications & Experience Education Bachelor’s degree required; Master’s degree preferred. Experience 7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent). Strong proficiency in requirements documentation, user story writing, and process mapping. Experience working in Agile/Scrum delivery environments.Ability to communicate effectively across technical and non-technical stakeholders. Familiarity with metadata standards, taxonomy design, and content lifecycle management. Preferred / Nice to Have Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries). Understanding of regulated content workflows (MLR or equivalent). Exposure to Content Fragment models, headless delivery, or GraphQL APIs.Familiarity with C2PA / content provenance standards and AI governance considerations. Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing. Key Competencies Systems thinking across people/process/platform Stakeholder facilitation and consensus building Outcome orientation with governance rigor Comfort operating in ambiguous, evolving program environments #HYDIT2025Required Skills:Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System DesignsPreferred Skills:Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:07/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1782401303000,"2026-06-25 17:29:15","2026-06-25T15:29:15.000Z",{"jsonldValid":13,"jsonld":12},{"id":54,"slug":55,"title":44,"companyname":8,"companylogo":9,"companyIndustry":10,"city":56,"country":57,"remote":13,"employmentType":58,"department":16,"content_html":59,"content_text":60,"years":19,"createdAt":61,"updatedAtISO":62,"postedAtISO":63,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":64},"17e5bbc9e753d0fcbb0083a6084134c148affb5d2b9c234a7358e8cc4d4ecbb9","senior-specialist-business-analyst-adobe-experience-manager--at-msd-eade7c718a","IND - Telangana - Hyderabad (HITEC City)","Ind - Telangana - Hyderabad Hitec City",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech\u003C/b>\u003C/p>\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Based in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.\u003C/p>\u003Cp>A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.\u003C/p>\u003Cp>\u003Cb>About Digital Human Health (DHH)\u003C/b>\u003Cspan>\u003Cb> :\u003C/b>\u003C/span>\u003C/p>\u003Cp>Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Role Purpose:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Scope of Ownership & Adjacent Responsibilities\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic).\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Requirements & Documentation\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.\u003C/li>\u003Cli>Translate stakeholder needs into functional specifications, user stories, and acceptance criteria.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Stakeholder Engagement & Alignment\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.\u003C/li>\u003Cli>Facilitate requirements workshops, process mapping sessions, and stakeholder reviews.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Communicate platform capabilities and limitations clearly to non-technical audiences.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Roadmap Support\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.\u003C/li>\u003Cli>Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Quality & Governance\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.\u003C/li>\u003Cli>Support UAT planning and execution.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to content governance frameworks, including AI-generated content identification and disclosure standards.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.\u003C/li>\u003Cli>Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Improved stakeholder alignment and faster decision-making on roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Quality releases validated through robust acceptance criteria and UAT discipline.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications & Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree required; Master’s degree preferred.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.\u003C/li>\u003Cli>Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Strong proficiency in requirements documentation, user story writing, and process mapping.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working in Agile/Scrum delivery environments.\u003C/li>\u003Cli>Ability to communicate effectively across technical and non-technical stakeholders.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Familiarity with metadata standards, taxonomy design, and content lifecycle management.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred / Nice to Have\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).\u003C/li>\u003Cli>Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Understanding of regulated content workflows (MLR or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Exposure to Content Fragment models, headless delivery, or GraphQL APIs.\u003C/li>\u003Cli>Familiarity with C2PA / content provenance standards and AI governance considerations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Competencies\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Systems thinking across people/process/platform\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Stakeholder facilitation and consensus building\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Outcome orientation with governance rigor\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Comfort operating in ambiguous, evolving program environments\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>#HYDIT2025\u003C/b>\u003C/p>\u003Cp>\u003Cb>Required Skills:\u003C/b>\u003C/p>Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs\u003Cp>\u003Cb>Preferred Skills:\u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>06/8/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionSenior Specialist, Business Analyst – Adobe Experience Manager (AEM) & MartechThe OpportunityBased in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.About Digital Human Health (DHH) :Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment. Role Purpose: Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms. Scope of Ownership & Adjacent Responsibilities Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations. Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams. Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation. Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic). Key Responsibilities: Requirements & Documentation Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.Translate stakeholder needs into functional specifications, user stories, and acceptance criteria. Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic. Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express. Stakeholder Engagement & Alignment Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.Facilitate requirements workshops, process mapping sessions, and stakeholder reviews. Communicate platform capabilities and limitations clearly to non-technical audiences. Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities. Platform & Roadmap Support Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation. Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites. Quality & Governance Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.Support UAT planning and execution. Contribute to content governance frameworks, including AI-generated content identification and disclosure standards. What Success Looks Like Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain. Improved stakeholder alignment and faster decision-making on roadmap priorities. Quality releases validated through robust acceptance criteria and UAT discipline. Qualifications & Experience Education Bachelor’s degree required; Master’s degree preferred. Experience 7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent). Strong proficiency in requirements documentation, user story writing, and process mapping. Experience working in Agile/Scrum delivery environments.Ability to communicate effectively across technical and non-technical stakeholders. Familiarity with metadata standards, taxonomy design, and content lifecycle management. Preferred / Nice to Have Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries). Understanding of regulated content workflows (MLR or equivalent). Exposure to Content Fragment models, headless delivery, or GraphQL APIs.Familiarity with C2PA / content provenance standards and AI governance considerations. Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing. Key Competencies Systems thinking across people/process/platform Stakeholder facilitation and consensus building Outcome orientation with governance rigor Comfort operating in ambiguous, evolving program environments #HYDIT2025Required Skills:Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System DesignsPreferred Skills:Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:06/8/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1780414165000,"2026-06-02 17:30:19","2026-06-02T15:30:19.000Z",{"jsonldValid":13,"jsonld":12},{"id":66,"slug":67,"title":32,"companyname":8,"companylogo":9,"companyIndustry":10,"city":68,"country":12,"remote":13,"employmentType":69,"department":16,"content_html":70,"content_text":71,"years":19,"createdAt":72,"updatedAtISO":73,"postedAtISO":74,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":75},"bb0af84b2f3bc96acf3697d2d22d25c1133da014a0360adc02d21d5594d8a722","crm-and-sfe-specialist-at-msd-e60028b553","3 Locations",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Sales Force Effectiveness (SFE) & Commercial Enablement\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own and govern \u003Cb>Sales Force Effectiveness (SFE)\u003C/b> capabilities across assigned markets, including segmentation, targeting, adoption ladder, \u003Cb>Multi‑Channel Cycle Planning (MCCP)\u003C/b>, call planning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Design and continuously improve MCCP and SFE approaches\u003C/b> to increase effectiveness, customer engagement and commercial impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure SFE processes are embedded in CRM.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as the \u003Cb>single point of accountability and local Subject Matter Expert (SME)\u003C/b> for CRM and SFE solutions across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own and administer \u003Cb>Veeva CRM (Salesforce platform)\u003C/b>, ensuring alignment with SFE workflows, account planning, and omnichannel execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Perform \u003Cb>hands‑on CRM configuration and updates.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with \u003Cb>Salesforce Marketing Cloud\u003C/b>, supporting business needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Governance, Standards & Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Maintain and evolve the \u003Cb>CRM, SFE, and omnichannel governance framework\u003C/b>, standards, and operating model across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Represent market needs in \u003Cb>regional and global forums\u003C/b>, translating business requirements into enhancements, user stories, and roadmap priorities.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Demand, Prioritization & Service Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own CRM, SFE, and MarTech change requests across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Raise, track, and manage IT Service Requests.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the bridge between \u003Cb>business users and IT\u003C/b>, ensuring clear requirements, realistic timelines, and delivery.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Operations, Enablement & Adoption\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Support \u003Cb>training, onboarding, and continuous enablement.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Tagging & Compliance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure accurate and compliant \u003Cb>customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes\u003C/b>.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Releases, Testing & Change Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Coordinate \u003Cb>CRM and SFMC releases\u003C/b>, UAT, and change activities across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead and execute \u003Cb>testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud\u003C/b>, ensuring business readiness.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with analytics and insights specialist to translate SFE and omnichannel insights into \u003Cb>tangible improvements.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Business Readiness, Client Counseling, Corporate Productions, Customer Engagement, Data Governance, Emerging Technologies, Information Technology (IT) Services, IT Demand Management, IT Service Management (ITSM), Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Salesforce Marketing Cloud, Solution Architecture, Stakeholder Relationship Management, Technical Advice, Technology Marketing, User Experience (UX) Design, Veeva CRM, Waterfall Model\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>Domestic/International\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>25%\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>Not Indicated\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>n/a\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>05/11/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.Key Responsibilities:Sales Force Effectiveness (SFE) & Commercial EnablementOwn and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP), call planning.Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.Ensure SFE processes are embedded in CRM.CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.Perform hands‑on CRM configuration and updates.Work with Salesforce Marketing Cloud, supporting business needs.Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.Governance, Standards & StrategyMaintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.Represent market needs in regional and global forums, translating business requirements into enhancements, user stories, and roadmap priorities.Demand, Prioritization & Service ManagementOwn CRM, SFE, and MarTech change requests across assigned markets.Raise, track, and manage IT Service Requests.Act as the bridge between business users and IT, ensuring clear requirements, realistic timelines, and delivery.Operations, Enablement & AdoptionSupport training, onboarding, and continuous enablement.Data Quality, Tagging & ComplianceEnsure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.Releases, Testing & Change ManagementCoordinate CRM and SFMC releases, UAT, and change activities across markets.Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.Partner with analytics and insights specialist to translate SFE and omnichannel insights into tangible improvements.Qualifications:EducationDegree in Business, Marketing, IT, Data & Analytics, or a related fieldCRM, MarTech, digital, or data certifications preferredExperienceProven experience in CRM administration (for example, Salesforce or Veeva)Experience in CRM, commercial operations, MarTech, or related rolesExposure to data governance, system releases, and multi-country stakeholder engagementSkillsStrong CRM technical knowledge with an understanding of SFE and omnichannel workflowsHigh attention to data quality, compliance, and detailAbility to translate business needs into clear requirements and practical solutionsStrong stakeholder management and communication skillsHands on, structured, and solution-oriented working styleCoaching mindset with an analytical and continuous improvement focusRequired Skills: Business Readiness, Client Counseling, Corporate Productions, Customer Engagement, Data Governance, Emerging Technologies, Information Technology (IT) Services, IT Demand Management, IT Service Management (ITSM), Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Salesforce Marketing Cloud, Solution Architecture, Stakeholder Relationship Management, Technical Advice, Technology Marketing, User Experience (UX) Design, Veeva CRM, Waterfall ModelPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:Domestic/InternationalVISA Sponsorship:NoTravel Requirements:25%Flexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:05/11/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1776785342000,"2026-04-21 17:29:30","2026-04-21T15:29:30.000Z",{"jsonldValid":13,"jsonld":12},{"id":77,"slug":78,"title":79,"companyname":8,"companylogo":9,"companyIndustry":10,"city":80,"country":12,"remote":13,"employmentType":81,"department":16,"content_html":82,"content_text":83,"years":19,"createdAt":84,"updatedAtISO":85,"postedAtISO":86,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":87},"29857f276320e721cb20d1cc7411da04d78ed24e13c906b68f8949ffb47791e2","sfe-and-crm-manager-at-msd-a8798901f1","SFE & CRM Manager","2 Locations",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>The position\u003C/b>\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What will you do\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>SFE cycles and execution enablement: Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Governance and strategy: Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in regional forums and translate market requirements into harmonized enhancements and user stories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Platform ownership: Serve as the primary CRM specialist for the markets. Ensure CRM capabilities support SFE and commercial execution. Drive continuous improvement in partnership with Business Practice Managers, IT, and other stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demand and prioritization management: Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets, balancing global standards, regional priorities, and local needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaboration: Align priorities and implementation plans with commercial and cross functional teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Operations and enablement: Execute day-to-day operational tasks in the market and support execution excellence. Support training and onboarding, act as the escalation point for CRM queries, and monitor system stability in coordination with IT, regional and global support teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data quality and compliance: Lead master data governance and data quality standards across assigned markets. Ensure accurate and compliant customer master data, hierarchies, and activity records. Proactively identify and address data risks and improvement opportunities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Releases and change management: Coordinate CRM releases, testing, and change activities across markets. Deliver change communications, training, and adoption tracking. Maintain documentation, guidance, and onboarding materials.\u003C/p>\u003C/li>\u003Cli>\u003Cp>SFE insights and performance enablement: Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs. Partner with analytics teams to translate insights into improved field execution.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Qualifications, skills & experience required\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Biopharmaceutical Industry, Continuous Process Improvement, Data Governance, Documentation Systems, Governance Framework, IT Demand Management, IT Project Lifecycle, Marketing, Marketing Automation, Measurement Analysis, Prioritization, Program Management, Stakeholder Engagement, Stakeholder Management, Strategic Management, Strategic Planning\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>No relocation\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>No Travel Required\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>Not Indicated\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>n/a\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>05/4/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe positionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.What will you doSFE cycles and execution enablement: Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.Governance and strategy: Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in regional forums and translate market requirements into harmonized enhancements and user stories.Platform ownership: Serve as the primary CRM specialist for the markets. Ensure CRM capabilities support SFE and commercial execution. Drive continuous improvement in partnership with Business Practice Managers, IT, and other stakeholders.Demand and prioritization management: Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets, balancing global standards, regional priorities, and local needs.Collaboration: Align priorities and implementation plans with commercial and cross functional teams.Operations and enablement: Execute day-to-day operational tasks in the market and support execution excellence. Support training and onboarding, act as the escalation point for CRM queries, and monitor system stability in coordination with IT, regional and global support teams.Data quality and compliance: Lead master data governance and data quality standards across assigned markets. Ensure accurate and compliant customer master data, hierarchies, and activity records. Proactively identify and address data risks and improvement opportunities.Releases and change management: Coordinate CRM releases, testing, and change activities across markets. Deliver change communications, training, and adoption tracking. Maintain documentation, guidance, and onboarding materials.SFE insights and performance enablement: Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs. Partner with analytics teams to translate insights into improved field execution.Qualifications, skills & experience requiredDegree in Business, Marketing, IT, Data & Analytics, or a related field.CRM, MarTech, digital, or data certifications preferred.Proven experience in CRM administration (for example, Salesforce or Veeva).Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.Exposure to data governance, system releases, and multi-country stakeholder engagement.Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.High attention to data quality, compliance, and detail.Ability to translate business needs into clear requirements and practical solutions.Strong stakeholder management and communication skills.Hands on, structured, and solution-oriented working style.Coaching mindset with an analytical and continuous improvement focus.Required Skills: Biopharmaceutical Industry, Continuous Process Improvement, Data Governance, Documentation Systems, Governance Framework, IT Demand Management, IT Project Lifecycle, Marketing, Marketing Automation, Measurement Analysis, Prioritization, Program Management, Stakeholder Engagement, Stakeholder Management, Strategic Management, Strategic PlanningPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:No relocationVISA Sponsorship:NoTravel Requirements:No Travel RequiredFlexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:05/4/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1776504208000,"2026-04-18 11:23:54","2026-04-18T09:23:54.000Z",{"jsonldValid":13,"jsonld":12},{"id":89,"slug":90,"title":91,"companyname":92,"companylogo":93,"companyIndustry":94,"city":12,"country":12,"remote":13,"employmentType":95,"department":96,"content_html":97,"content_text":98,"years":19,"createdAt":99,"updatedAtISO":100,"postedAtISO":101,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":25,"schema":102},"bf6a59caeadd4dd624e0de28d4098de57e181299ecdc5b6bbc2842f1283f4f91","coordinador-sr-de-marketing-at-pluxee-56cf8bc32f","Coordinador Sr. de Marketing","Pluxee","https://logo.clearbit.com/pluxeegroup.com","Consumer Services",[15],"Other","\u003Cp>\u003Cb>At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. \u003C/b>\u003C/p>Permanent Regular\u003Cbr>\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>The Brand & Content Manager supports the global execution of Pluxee’s brand and content strategies across multiple touchpoints and audiences. Reporting to the Brand & Content Director, this role ensures that all communications and assets adhere to brand guidelines and editorial standards while resonating with clients, consumers, merchants, and employees. The Brand & Content Manager acts as a key interface between brand strategy and creative delivery—developing content, managing projects, and coordinating with global and local stakeholders to activate the brand consistently and effectively.\u003Cp>\u003Cbr> \u003C/p>\u003Ch1>Role Objective:\u003C/h1>\u003Cp>Lead the development and positioning of the brand, strengthening market presence, increasing brand awareness, and building greater relevance among target audiences through Go-To-Market strategies, communications, content, and digital growth initiatives.\u003C/p>\u003Cp>The role will manage a team of 4 people and will be responsible for leading brand, community, and communication initiatives, coordinating internal teams and external agencies to drive brand growth and strengthen its presence across digital channels. The role will report directly to the CMO – Marketing Director in Colombia.\u003Cbr>\u003Cbr> \u003C/p>\u003Ch2>🎯 Key Responsibilities:\u003C/h2>\u003Cul>\u003Cli>Design and implement Go-To-Market (GTM) strategies to strengthen the positioning of products and services.\u003C/li>\u003Cli>Build and execute the brand and communications strategy.\u003C/li>\u003Cli>Drive brand awareness and achieve stronger top-of-mind positioning among target segments.\u003C/li>\u003Cli>Develop strategies to increase presence and growth across social media channels and digital communities.\u003C/li>\u003Cli>Lead online and offline advertising campaigns focused on awareness, consideration, and engagement.\u003C/li>\u003Cli>Define content guidelines, storytelling, and brand tone of voice.\u003C/li>\u003Cli>Manage relationships and coordination with content, design, creative, events, PR, BTL, and ATL agencies.\u003C/li>\u003Cli>Design growth strategies for digital communities and owned channels.\u003C/li>\u003Cli>Analyze brand, campaign, and digital channel metrics to optimize performance and results.\u003C/li>\u003Cli>Implement AI-powered tools applied to content creation, segmentation, personalization, and analytics.\u003C/li>\u003Cli>Manage and develop the team, promoting effective execution and results-driven performance.\u003C/li>\u003Cli>Build strong relationships with internal and external stakeholders.\u003Cbr>\u003Cbr> \u003C/li>\u003C/ul>\u003Ch2>👤 Required Profile:\u003C/h2>\u003Cul>\u003Cli>5+ years of experience in marketing focused on brand, communications, or growth marketing.\u003C/li>\u003Cli>Experience leading teams for at least 1-2 years.\u003C/li>\u003Cli>Proven experience in:\u003C/li>\u003Cli>Experience using tools such as HubSpot, Google Analytics, and measurement platforms.\u003C/li>\u003Cli>Experience in industries such as financial services, e-commerce, or consumer goods (desirable).\u003C/li>\u003Cli>Practical knowledge and use of AI tools applied to marketing (mandatory).\u003C/li>\u003Cli>Fluent English communication skills, both written and spoken (mandatory).\u003C/li>\u003Cli>Availability for a hybrid work model, 2 to 3 days per week in Bogotá.\u003C/li>\u003C/ul>\u003Cbr>\u003Cbr>\u003Cp>\u003Cb>Why join Pluxee?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Join an inclusive team\u003C/b>\u003C/p>\u003Cp>Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.\u003C/p>\u003Cp>\u003Cb>Turn inspiration into possibility\u003C/b>\u003C/p>\u003Cp>Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.\u003C/p>\u003Cp>\u003Cb>Make a positive impact\u003C/b>\u003C/p>\u003Cp>Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.\u003C/p>\u003Cp>\u003Cb>Grow with us\u003C/b>\u003C/p>\u003Cp>Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.\u003C/p>","At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent RegularJob Description:The Brand & Content Manager supports the global execution of Pluxee’s brand and content strategies across multiple touchpoints and audiences. Reporting to the Brand & Content Director, this role ensures that all communications and assets adhere to brand guidelines and editorial standards while resonating with clients, consumers, merchants, and employees. The Brand & Content Manager acts as a key interface between brand strategy and creative delivery—developing content, managing projects, and coordinating with global and local stakeholders to activate the brand consistently and effectively. Role Objective:Lead the development and positioning of the brand, strengthening market presence, increasing brand awareness, and building greater relevance among target audiences through Go-To-Market strategies, communications, content, and digital growth initiatives.The role will manage a team of 4 people and will be responsible for leading brand, community, and communication initiatives, coordinating internal teams and external agencies to drive brand growth and strengthen its presence across digital channels. The role will report directly to the CMO – Marketing Director in Colombia. 🎯 Key Responsibilities:Design and implement Go-To-Market (GTM) strategies to strengthen the positioning of products and services.Build and execute the brand and communications strategy.Drive brand awareness and achieve stronger top-of-mind positioning among target segments.Develop strategies to increase presence and growth across social media channels and digital communities.Lead online and offline advertising campaigns focused on awareness, consideration, and engagement.Define content guidelines, storytelling, and brand tone of voice.Manage relationships and coordination with content, design, creative, events, PR, BTL, and ATL agencies.Design growth strategies for digital communities and owned channels.Analyze brand, campaign, and digital channel metrics to optimize performance and results.Implement AI-powered tools applied to content creation, segmentation, personalization, and analytics.Manage and develop the team, promoting effective execution and results-driven performance.Build strong relationships with internal and external stakeholders. 👤 Required Profile:5+ years of experience in marketing focused on brand, communications, or growth marketing.Experience leading teams for at least 1-2 years.Proven experience in:Experience using tools such as HubSpot, Google Analytics, and measurement platforms.Experience in industries such as financial services, e-commerce, or consumer goods (desirable).Practical knowledge and use of AI tools applied to marketing (mandatory).Fluent English communication skills, both written and spoken (mandatory).Availability for a hybrid work model, 2 to 3 days per week in Bogotá.Why join Pluxee?Join an inclusive teamWork at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.Turn inspiration into possibilityGet space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.Make a positive impactTouch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.Grow with usGet support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.",1782962822000,"2026-07-02 05:27:23","2026-07-02T03:27:23.000Z",{"jsonldValid":13,"jsonld":12},1782981742499]