[{"data":1,"prerenderedAt":106},["ShallowReactive",2],{"$ftc5cbLURRoXQ6S35R6C5U9JuOrPGlfTzmMLa74Q4xZ4":3,"$faGFQPUTVLeiA9I3DOtdE8Mi0piSkuN-B2BCFIR-NhEI":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":24},"7eea8a4377189b50a3c85895cffaf9b3740a409d547874b279b988fdb6603630","campaign-specialist-at-icuc-a5b8f655a7","Campaign Specialist","ICUC","https://logo.clearbit.com/icuc.social","We stay awake 24/7 👀 answering and understanding your global customers and fans on social media so you don't have to.","Marketing Services","Beijing",false,[15],"Full-time","Marketing","\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>\u003Cb>职位名称：营销自动化运营专家 (Campaign 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平台迁移、测试与创新探索\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>协助完成从Convertlab平台到新的MAP+CDP平台的迁移。\u003C/b>\u003C/li>\u003Cli>\u003Cb>负责前沿营销技术与新的MAP+CDP服务商的评估与测试。\u003C/b>\u003C/li>\u003Cli>探索AI在营销领域的应用，包括AIGC邮件测试与AIGC邮件Agent的搭建。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. 大型展会及Campaign线上支持\u003C/b>\u003C/p>\u003Cul>\u003Cli>为大型市场活动及展会（如汉诺威工业博览会、进博会、链博会、WAIC、工博会等）提供全面的线上推广支持，并输出活动汇总报告。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. 跨部门协作与赋能培训\u003C/b>\u003C/p>\u003Cul>\u003Cli>协调内外部资源，定期参加月度报告（MBR）和年度业务审查会议（YBR）等协调会议并进行工作汇报。\u003C/li>\u003Cli>\u003Cb>为相关业务人员提供MAP、CDP平台的操作培训以及相关技术分享。\u003C/b>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>【任职要求】\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. 专业知识和技能：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备扎实的营销自动化平台（MAP）和客户数据平台（CDP）运营经验，熟悉相关系统的日常操作与系统级集成逻辑。\u003C/li>\u003Cli>具备较强的数据处理和分析能力，能够熟练进行数据清洗、多维度报表搭建及广告投放数据监测分析。\u003C/li>\u003Cli>对前沿营销技术（如AIGC营销应用）有探索精神，愿意持续学习并紧跟技术发展趋势。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. 解决问题与执行能力：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备极高的处事效率和主观能动性，能够主动发现系统Bug或数据问题并积极推动解决。\u003C/li>\u003Cli>能够在要求的时间内高效、准确地做出响应，确保达到服务标准的交付时效要求。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. 沟通与协作能力：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备出色的跨部门沟通和协调能力，能够准确理解业务需求并清晰传达技术与数据信息，为团队提供明确的解答和赋能培训。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. 职业素养：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备高度的责任心和敬业精神，确保工作准确性和高质量输出。\u003C/li>\u003Cli>具备严谨的数据合规意识，确保客户信息的保密性与安全性，严格遵守相关隐私和数据保护法规。\u003C/li>\u003C/ul>\u003Cp>How should the AIGC email agent task be described?\u003C/p>\u003Cp>What are the specific requirements for data cleansing skills?\u003C/p>\u003Cp>Which large-scale exhibition support tasks should be highlighted?\u003C/p>\u003Cp>任职要求里加上英语要能读写，nice to have又火山的CDP、MAP运营经验\u003C/p>\u003Cp>没问题，我已经按照您的要求在“任职要求”的专业知识和技能部分增加了\u003Cb>英语读写能力\u003C/b>的要求，并将\u003Cb>火山CDP、MAP运营经验\u003C/b>作为加分项（Nice to have）补充了进去。\u003C/p>\u003Cp>以下是更新后的完整JD：\u003C/p>\u003Cp>\u003Cb>职位名称：营销自动化与数据运营专家 (Marketing Automation & Operations Specialist)\u003C/b>\u003C/p>\u003Cp>\u003Cb>工作地点：\u003C/b> 施耐德电气北京办公室（中国北京市朝阳区望京东路6号）\u003C/p>\u003Cp>\u003Cb>【岗位职责】\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. 营销自动化系统运营与执行\u003C/b>\u003C/p>\u003Cul>\u003Cli>根据业务需求，规划并执行营销自动化活动，包括编辑营销素材、搭建着陆页和表单、配置邮件/短信内容以及设置自动流逻辑。\u003C/li>\u003Cli>负责日常白皮书Program配置、单封邮件及单个白皮书活动配置（需在2个工作日内完成交付），以及每月Newsletter和用户维度表的制作与维护。\u003C/li>\u003Cli>设计A/B测试流程，优化沉睡客户唤醒流程、线索孵化流程及客户在不同业务部门的旅程体验。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. 数据管理、清洗与分析洞察\u003C/b>\u003C/p>\u003Cul>\u003Cli>进行客户基础数据的查询、提取与管理，包含系统数据及数据维度的集成、同步、清洗和维护。\u003C/li>\u003Cli>负责日常营销数据的深度清洗（如排查清理自动流Bug、排除邮件打开虚假数据、EMS参会虚假UA自动化排除、BFO2行业数据清洗等）。\u003C/li>\u003Cli>定期产出数据分析报告，包括媒体数据月报、线索转化报告、白皮书注册转化率报告、SEM Leads分析，以及针对油气、水行业等特定行业客户的深度分析。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. 平台迁移、测试与创新探索\u003C/b>\u003C/p>\u003Cul>\u003Cli>协助完成从Convertlab平台到新的MAP+CDP平台的迁移。\u003C/li>\u003Cli>负责前沿营销技术与新的MAP+CDP服务商的评估与测试。\u003C/li>\u003Cli>探索AI在营销领域的应用，包括AIGC邮件测试与AIGC邮件Agent的搭建。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. 大型展会及Campaign线上支持\u003C/b>\u003C/p>\u003Cul>\u003Cli>为大型市场活动及展会（如汉诺威工业博览会、进博会、链博会、WAIC、工博会等）提供全面的线上推广支持，并输出活动汇总报告。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. 跨部门协作与赋能培训\u003C/b>\u003C/p>\u003Cul>\u003Cli>协调内外部资源，定期参加月度报告（MBR）和年度业务审查会议（YBR）等协调会议并进行工作汇报。\u003C/li>\u003Cli>为相关业务人员提供MAP、CDP平台的操作培训以及相关技术分享。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>【任职要求】\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. 专业知识和技能：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备扎实的营销自动化平台（MAP）和客户数据平台（CDP）运营经验，熟悉相关系统的日常操作与系统级集成逻辑。具有火山等相关CDP、MAP平台的运营经验者优先。\u003C/li>\u003Cli>具备较强的数据处理和分析能力，能够熟练进行数据清洗、多维度报表搭建及广告投放数据监测分析。\u003C/li>\u003Cli>具备良好的英语读写能力，能够适应相关业务文档处理与日常工作沟通。\u003C/li>\u003Cli>对前沿营销技术（如AIGC营销应用）有探索精神，愿意持续学习并紧跟技术发展趋势。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. 解决问题与执行能力：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备极高的处事效率和主观能动性，能够主动发现系统Bug或数据问题并积极推动解决。\u003C/li>\u003Cli>能够在要求的时间内高效、准确地做出响应，确保达到服务标准的交付时效要求。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. 沟通与协作能力：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备出色的跨部门沟通和协调能力，能够准确理解业务需求并清晰传达技术与数据信息，为团队提供明确的解答和赋能培训。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. 职业素养：\u003C/b>\u003C/p>\u003Cul>\u003Cli>具备高度的责任心和敬业精神，确保工作准确性和高质量输出。\u003C/li>\u003Cli>具备严谨的数据合规意识，确保客户信息的保密性与安全性，严格遵守相关隐私和数据保护法规。\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>Beijing\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Merkle\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Fixed Term Contract (Fixed Term)","Job Description:职位名称：营销自动化运营专家 (Campaign Specialist)工作地点： 施耐德电气北京办公室（中国北京市朝阳区望京东路6号）【岗位职责】1. 营销自动化系统运营与执行根据业务需求，规划并执行营销自动化活动，包括编辑营销素材、搭建着陆页和表单、配置邮件/短信内容以及设置自动流逻辑。负责日常白皮书Program配置、单封邮件及单个白皮书活动配置（需在2个工作日内完成交付），以及每月Newsletter和用户维度表的制作与维护。设计A/B测试流程，优化沉睡客户唤醒流程、线索孵化流程及客户在不同业务部门的旅程体验。2. 数据管理、清洗与分析洞察进行客户基础数据的查询、提取与管理，包含系统数据及数据维度的集成、同步、清洗和维护。负责日常营销数据的深度清洗（如排查清理自动流Bug、排除邮件打开虚假数据、EMS参会虚假UA自动化排除、BFO2行业数据清洗等）。定期产出数据分析报告，包括媒体数据月报、线索转化报告、白皮书注册转化率报告、SEM Leads分析，以及针对油气、水行业等特定行业客户的深度分析。3. 平台迁移、测试与创新探索协助完成从Convertlab平台到新的MAP+CDP平台的迁移。负责前沿营销技术与新的MAP+CDP服务商的评估与测试。探索AI在营销领域的应用，包括AIGC邮件测试与AIGC邮件Agent的搭建。4. 大型展会及Campaign线上支持为大型市场活动及展会（如汉诺威工业博览会、进博会、链博会、WAIC、工博会等）提供全面的线上推广支持，并输出活动汇总报告。5. 跨部门协作与赋能培训协调内外部资源，定期参加月度报告（MBR）和年度业务审查会议（YBR）等协调会议并进行工作汇报。为相关业务人员提供MAP、CDP平台的操作培训以及相关技术分享。【任职要求】1. 专业知识和技能：具备扎实的营销自动化平台（MAP）和客户数据平台（CDP）运营经验，熟悉相关系统的日常操作与系统级集成逻辑。具备较强的数据处理和分析能力，能够熟练进行数据清洗、多维度报表搭建及广告投放数据监测分析。对前沿营销技术（如AIGC营销应用）有探索精神，愿意持续学习并紧跟技术发展趋势。2. 解决问题与执行能力：具备极高的处事效率和主观能动性，能够主动发现系统Bug或数据问题并积极推动解决。能够在要求的时间内高效、准确地做出响应，确保达到服务标准的交付时效要求。3. 沟通与协作能力：具备出色的跨部门沟通和协调能力，能够准确理解业务需求并清晰传达技术与数据信息，为团队提供明确的解答和赋能培训。4. 职业素养：具备高度的责任心和敬业精神，确保工作准确性和高质量输出。具备严谨的数据合规意识，确保客户信息的保密性与安全性，严格遵守相关隐私和数据保护法规。How should the AIGC email agent task be described?What are the specific requirements for data cleansing skills?Which large-scale exhibition support tasks should be highlighted?任职要求里加上英语要能读写，nice to have又火山的CDP、MAP运营经验没问题，我已经按照您的要求在“任职要求”的专业知识和技能部分增加了英语读写能力的要求，并将火山CDP、MAP运营经验作为加分项（Nice to have）补充了进去。以下是更新后的完整JD：职位名称：营销自动化与数据运营专家 (Marketing Automation & Operations Specialist)工作地点： 施耐德电气北京办公室（中国北京市朝阳区望京东路6号）【岗位职责】1. 营销自动化系统运营与执行根据业务需求，规划并执行营销自动化活动，包括编辑营销素材、搭建着陆页和表单、配置邮件/短信内容以及设置自动流逻辑。负责日常白皮书Program配置、单封邮件及单个白皮书活动配置（需在2个工作日内完成交付），以及每月Newsletter和用户维度表的制作与维护。设计A/B测试流程，优化沉睡客户唤醒流程、线索孵化流程及客户在不同业务部门的旅程体验。2. 数据管理、清洗与分析洞察进行客户基础数据的查询、提取与管理，包含系统数据及数据维度的集成、同步、清洗和维护。负责日常营销数据的深度清洗（如排查清理自动流Bug、排除邮件打开虚假数据、EMS参会虚假UA自动化排除、BFO2行业数据清洗等）。定期产出数据分析报告，包括媒体数据月报、线索转化报告、白皮书注册转化率报告、SEM Leads分析，以及针对油气、水行业等特定行业客户的深度分析。3. 平台迁移、测试与创新探索协助完成从Convertlab平台到新的MAP+CDP平台的迁移。负责前沿营销技术与新的MAP+CDP服务商的评估与测试。探索AI在营销领域的应用，包括AIGC邮件测试与AIGC邮件Agent的搭建。4. 大型展会及Campaign线上支持为大型市场活动及展会（如汉诺威工业博览会、进博会、链博会、WAIC、工博会等）提供全面的线上推广支持，并输出活动汇总报告。5. 跨部门协作与赋能培训协调内外部资源，定期参加月度报告（MBR）和年度业务审查会议（YBR）等协调会议并进行工作汇报。为相关业务人员提供MAP、CDP平台的操作培训以及相关技术分享。【任职要求】1. 专业知识和技能：具备扎实的营销自动化平台（MAP）和客户数据平台（CDP）运营经验，熟悉相关系统的日常操作与系统级集成逻辑。具有火山等相关CDP、MAP平台的运营经验者优先。具备较强的数据处理和分析能力，能够熟练进行数据清洗、多维度报表搭建及广告投放数据监测分析。具备良好的英语读写能力，能够适应相关业务文档处理与日常工作沟通。对前沿营销技术（如AIGC营销应用）有探索精神，愿意持续学习并紧跟技术发展趋势。2. 解决问题与执行能力：具备极高的处事效率和主观能动性，能够主动发现系统Bug或数据问题并积极推动解决。能够在要求的时间内高效、准确地做出响应，确保达到服务标准的交付时效要求。3. 沟通与协作能力：具备出色的跨部门沟通和协调能力，能够准确理解业务需求并清晰传达技术与数据信息，为团队提供明确的解答和赋能培训。4. 职业素养：具备高度的责任心和敬业精神，确保工作准确性和高质量输出。具备严谨的数据合规意识，确保客户信息的保密性与安全性，严格遵守相关隐私和数据保护法规。Location:BeijingBrand:MerkleTime Type:Full timeContract Type:Fixed Term Contract (Fixed Term)",0,1785490141000,"2026-07-31 11:29:58","2026-07-31T09:29:58.000Z","USD",{"jsonldValid":13,"jsonld":25},"",{"jobs":27},[28,41,54,66,78,94],{"id":29,"slug":30,"title":31,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":33,"remote":13,"employmentType":34,"department":16,"content_html":35,"content_text":36,"years":19,"createdAt":37,"updatedAtISO":38,"postedAtISO":39,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":40},"a52b30b7c7f93fc94c3fa144ce47135f7cee30a406bf0bb66231bf19d1f8f8be","principal-braze-martech-consultant-m-f-d-at-icuc-9420382cfe","Principal Braze MarTech Consultant (m/f/d)","München","Munchen",[15],"\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Principal Braze MarTech Consultant (m/f/d)\u003C/b>\u003C/p>\u003Cp>Permanent | Hybrid\u003C/p>\u003Ch2>About Merkle\u003C/h2>\u003Cp>We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global \"Leader\" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.\u003C/p>\u003Ch2>Job description:\u003C/h2>\u003Cp>The \u003Cb>Principal Braze MarTech Consultant\u003C/b> (m/f/d) leads and supports the implementation of Braze and other marketing automation technologies for global clients. You will translate business and marketing requirements into actionable solution designs, configuration plans, and customer lifecycle programs, acting as the strategic and technical bridge between marketing, data, engineering, and business stakeholders to ensure successful project delivery.\u003C/p>\u003Ch2>Key responsibilities:\u003C/h2>\u003Cul>\u003Cli>Design cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools, including Salesforce, Adobe, and HubSpot\u003C/li>\u003Cli>Lead MarTech solution design, including segmentation logic, data schema definition, event structures, and behavioral triggers\u003C/li>\u003Cli>Advise clients on the effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentation\u003C/li>\u003Cli>Act as a subject matter expert in workshops, pitches, and client discussions related to Braze and broader marketing technology ecosystems\u003C/li>\u003Cli>Contribute to the strategic development of MarTech capabilities, methodologies, and reusable frameworks\u003C/li>\u003Cli>Collaborate with internal teams to resolve questions, escalations, and technical challenges, while coaching and mentoring junior team members on MarTech concepts, platforms, and consulting skills\u003C/li>\u003C/ul>\u003Ch2>Required experience and skills\u003C/h2>\u003Cul>\u003Cli>Bring at least 5 years of hands-on experience with Braze. Experience with comparable marketing automation platforms such as Salesforce, Adobe, or HubSpot is a plus\u003C/li>\u003Cli>Demonstrate a strong understanding of digital marketing concepts, including segmentation, personalization, customer journeys, and consent management\u003C/li>\u003Cli>Ability to conduct pre-sales activities for Braze prospects\u003C/li>\u003Cli>Experience leading successful Braze implementation across international markets\u003C/li>\u003Cli>Experience with AI-driven segmentation in Braze and other marketing automation platforms\u003C/li>\u003Cli>Apply working knowledge of HTML, SQL, Liquid or similar templating approaches, as well as familiarity with data layers, CDPs, and APIs, as well as Python\u003C/li>\u003Cli>Explain complex technical concepts clearly and confidently to non-technical stakeholders, with a proactive, solution-oriented approach in fast-paced project environments and fluency in German and English\u003C/li>\u003C/ul>\u003Ch2>Why Merkle?\u003C/h2>\u003Cp>Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Collaborative Culture: At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.\u003C/p>\u003Ch2>Benefits — Germany\u003C/h2>\u003Cul>\u003Cli>💝 Social Impact: Enjoy 2 additional volunteering days to support your passion project\u003C/li>\u003Cli>💖 Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being\u003C/li>\u003Cli>♻ Sustainability: Work CO₂-neutral in our offices that use renewable energy\u003C/li>\u003Cli>🎓 Academy: Access training and development opportunities through our network and our in-house dentsu Academy\u003C/li>\u003Cli>💼 Learning Allowance: Receive 40 additional hours per year for personal and professional development, on top of statutory educational leave\u003C/li>\u003Cli>🛍️ Corporate benefits platform\u003C/li>\u003Cli>💌 Company pension plan\u003C/li>\u003Cli>✈️ Workation possibility\u003C/li>\u003Cli>💸 Referral bonus program\u003C/li>\u003Cli>🐶 Office Dogs: Bring your furry friends to our offices\u003C/li>\u003Cli>🌍 Vacation: Enjoy 27 days off per year\u003C/li>\u003Cli>🕒 Work Model: Flexible working hours with flexitime and home office options, with overtime recorded from minute one\u003C/li>\u003Cli>🍏 Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our offices\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>How to Apply\u003C/h2>\u003Cp>Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.\u003C/p>\u003Ch2>\u003C/h2>\u003Ch2>Diversity, Equity & Inclusion\u003C/h2>\u003Cp>At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: \"To be at the forefront of people-centered transformations that shape society.\" We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.\u003Cbr>\u003Cbr>#LI-MERKLE\u003Cbr>#LI-HYBRID\u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>München\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Merkle\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent","Job Description:Principal Braze MarTech Consultant (m/f/d)Permanent | HybridAbout MerkleWe Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global \"Leader\" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.Job description:The Principal Braze MarTech Consultant (m/f/d) leads and supports the implementation of Braze and other marketing automation technologies for global clients. You will translate business and marketing requirements into actionable solution designs, configuration plans, and customer lifecycle programs, acting as the strategic and technical bridge between marketing, data, engineering, and business stakeholders to ensure successful project delivery.Key responsibilities:Design cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools, including Salesforce, Adobe, and HubSpotLead MarTech solution design, including segmentation logic, data schema definition, event structures, and behavioral triggersAdvise clients on the effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentationAct as a subject matter expert in workshops, pitches, and client discussions related to Braze and broader marketing technology ecosystemsContribute to the strategic development of MarTech capabilities, methodologies, and reusable frameworksCollaborate with internal teams to resolve questions, escalations, and technical challenges, while coaching and mentoring junior team members on MarTech concepts, platforms, and consulting skillsRequired experience and skillsBring at least 5 years of hands-on experience with Braze. Experience with comparable marketing automation platforms such as Salesforce, Adobe, or HubSpot is a plusDemonstrate a strong understanding of digital marketing concepts, including segmentation, personalization, customer journeys, and consent managementAbility to conduct pre-sales activities for Braze prospectsExperience leading successful Braze implementation across international marketsExperience with AI-driven segmentation in Braze and other marketing automation platformsApply working knowledge of HTML, SQL, Liquid or similar templating approaches, as well as familiarity with data layers, CDPs, and APIs, as well as PythonExplain complex technical concepts clearly and confidently to non-technical stakeholders, with a proactive, solution-oriented approach in fast-paced project environments and fluency in German and EnglishWhy Merkle?Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Collaborative Culture: At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.Benefits — Germany💝 Social Impact: Enjoy 2 additional volunteering days to support your passion project💖 Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being♻ Sustainability: Work CO₂-neutral in our offices that use renewable energy🎓 Academy: Access training and development opportunities through our network and our in-house dentsu Academy💼 Learning Allowance: Receive 40 additional hours per year for personal and professional development, on top of statutory educational leave🛍️ Corporate benefits platform💌 Company pension plan✈️ Workation possibility💸 Referral bonus program🐶 Office Dogs: Bring your furry friends to our offices🌍 Vacation: Enjoy 27 days off per year🕒 Work Model: Flexible working hours with flexitime and home office options, with overtime recorded from minute one🍏 Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our officesHow to ApplyReady to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.Diversity, Equity & InclusionAt dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: \"To be at the forefront of people-centered transformations that shape society.\" We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.#LI-MERKLE#LI-HYBRIDLocation:MünchenBrand:MerkleTime Type:Full timeContract Type:Permanent",1785381946000,"2026-07-30 05:26:23","2026-07-30T03:26:23.000Z",{"jsonldValid":13,"jsonld":25},{"id":42,"slug":43,"title":44,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":45,"country":25,"remote":13,"employmentType":46,"department":47,"content_html":48,"content_text":49,"years":19,"createdAt":50,"updatedAtISO":51,"postedAtISO":52,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":53},"7609ea1c174d88d71218b3f2f34d1c9541727073ecb89121b0584815f56d5420","senior-lead-digital-analytics-and-cdp-consultant-at-icuc-2b23baf8cd","Senior/Lead Digital Analytics & CDP Consultant","5 Locations",[15],"Data","\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>\u003Cb>We Dream. We Do. We Deliver. \u003C/b>\u003C/p>\u003Cp>At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.\u003C/p>\u003Cp>We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.\u003C/p>\u003Cp>\u003Cb>What you will do\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cb>Digital Analysis: \u003C/b>Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Adobe Customer Journey Analytics / Adobe Analytics / Google Analytics 4 / Adobe Tags / Google Tag Manager JavaScript,,/ Google Data Studio /Google BigQuery...\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Customer Data Platform (CDP) implementation:\u003C/b> You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Marketing Efficiency Reporting: \u003C/b>You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Data Protection: \u003C/b>You will be the interface for GDPR and Data protection topics for Measurement & CDP topics\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>3+ years of digital (web/mobile) analytics experience. Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience with Analytics data quality process (HubScan, Observepoint)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Databases and data manipulation using SQL, relational databases and Excel\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience with frontend technologies (HTML, JavaScript)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc. \u003C/li>\u003C/ul>\u003Cul>\u003Cli>Strong analytical and complex problem-solving skills\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Strong team collaboration and organizational skills\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Skills \u003C/b>\u003C/p>\u003Cul>\u003Cli>Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience with Marketing/CMS cloud technologies such as Adobe (AEM, Target, Journey Optimizer), Salesforce (Marketing Cloud, Datorama, DMP, CRM), Google (BigQuery) or WordPress/Shopify\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Why choose Merkle?\u003C/b>\u003C/p>\u003Cp>\u003Cb>Innovation at Our Core: \u003C/b>As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.\u003C/p>\u003Cp>\u003Cb>Global Reach with Local Expertise: \u003C/b>With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.\u003C/p>\u003Cp>\u003Cb>Collaborative Culture: \u003C/b>At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.\u003C/p>\u003Cp>\u003Cb>What’s in It for You? \u003C/b>\u003C/p>\u003Cp>\u003Cb>Global Perspective: \u003C/b>As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.\u003C/p>\u003Cp>\u003Cb>Flexibility & Balance:\u003C/b> Enjoy hybrid work models, adaptable hours, and home office options\u003Ci>. \u003C/i>\u003Ci>Hybrid working\u003C/i> – we combine flexibility with in-person collaboration, with an expectation of 1 day per week/ 4 days per month in the office.\u003C/p>\u003Cp>\u003Cb>Inclusive & Supportive Culture: \u003C/b>We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.\u003C/p>\u003Cp>\u003Cb>Well-balanced reward package: \u003C/b>We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.\u003C/p>\u003Cp>\u003Cb>Innovation-Driven Work: \u003C/b>Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.\u003C/p>\u003Cp>\u003Cb>Purpose-Driven Culture:\u003C/b> Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.\u003C/p>\u003Cp>\u003Cb>Growth Opportunities: \u003C/b>Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.\u003C/p>\u003Cp>*many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter\u003C/p>\u003Cp>\u003Cb>Ready to join the team? \u003C/b>Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.\u003C/p>\u003Cp>#LI-MERKLE\u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>Belgrade - Bulevar kralja Aleksandra 28\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Merkle\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent","Job Description:We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.What you will do Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Adobe Customer Journey Analytics / Adobe Analytics / Google Analytics 4 / Adobe Tags / Google Tag Manager JavaScript,,/ Google Data Studio /Google BigQuery...Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …)Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...)Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topicsRequired SkillsBachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)3+ years of digital (web/mobile) analytics experience. Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventionsKnowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...Experience with Analytics data quality process (HubScan, Observepoint)Databases and data manipulation using SQL, relational databases and ExcelExperience with frontend technologies (HTML, JavaScript)Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc. Strong analytical and complex problem-solving skillsStrong team collaboration and organizational skillsPreferred Skills Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …)Experience with Marketing/CMS cloud technologies such as Adobe (AEM, Target, Journey Optimizer), Salesforce (Marketing Cloud, Datorama, DMP, CRM), Google (BigQuery) or WordPress/ShopifyKnowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/ExcelWhy choose Merkle?Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.What’s in It for You? Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Hybrid working – we combine flexibility with in-person collaboration, with an expectation of 1 day per week/ 4 days per month in the office.Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.*many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiterReady to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.#LI-MERKLELocation:Belgrade - Bulevar kralja Aleksandra 28Brand:MerkleTime Type:Full timeContract Type:Permanent",1785166400000,"2026-07-27 17:33:54","2026-07-27T15:33:54.000Z",{"jsonldValid":13,"jsonld":25},{"id":55,"slug":56,"title":57,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":58,"country":25,"remote":13,"employmentType":59,"department":16,"content_html":60,"content_text":61,"years":19,"createdAt":62,"updatedAtISO":63,"postedAtISO":64,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":65},"9e12bc4e16fdddace1145955c953e662452230285cca3ae6fc4ac356629f62b4","crm-strategy-and-ai-martech-solution-leader-at-icuc-383e85b15b","CRM Strategy & AI-MarTech Solution Leader","4 Locations",[15],"\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Qualifications & Experience:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Required\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadership\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCV\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe Campaign\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architectures\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to build and present AI business cases and value frameworks to executive and C-suite audiences\u003C/p>\u003C/li>\u003Cli>\u003Cp>Outstanding executive storytelling and presentation skills — able to make AI and MarTech concepts accessible and compelling for non-technical decision-makers\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor's degree in Marketing, Computer Science, Business, or a related discipline\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field\u003C/p>\u003C/li>\u003Cli>\u003Cp>Prior experience in a media agency, MarTech consultancy, or CRM-focused professional services firm\u003C/p>\u003C/li>\u003Cli>\u003Cp>Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic Yield\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contexts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CLV modelling, propensity scoring, and churn prediction in a CRM context\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>DGS India - Bengaluru - Manyata N1 Block\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Merkle\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent","Job Description:Qualifications & Experience:Required10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadershipProven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCVDeep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe CampaignDemonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architecturesDemonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketingAbility to build and present AI business cases and value frameworks to executive and C-suite audiencesOutstanding executive storytelling and presentation skills — able to make AI and MarTech concepts accessible and compelling for non-technical decision-makersExperience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environmentBachelor's degree in Marketing, Computer Science, Business, or a related disciplinePreferredMBA or Master's degree in Marketing Technology, Data Science, Business, or a related fieldPrior experience in a media agency, MarTech consultancy, or CRM-focused professional services firmPlatform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic YieldFamiliarity with LLM-native marketing tools and prompt engineering for marketing content applicationsUnderstanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contextsExperience with CLV modelling, propensity scoring, and churn prediction in a CRM contextLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent",1781709596000,"2026-06-17 17:20:27","2026-06-17T15:20:27.000Z",{"jsonldValid":13,"jsonld":25},{"id":67,"slug":68,"title":69,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":70,"country":70,"remote":13,"employmentType":71,"department":16,"content_html":72,"content_text":73,"years":19,"createdAt":74,"updatedAtISO":75,"postedAtISO":76,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":77},"656ba875bcd5426199c549928c65cc3b997801cfbf92f7c6db81bce5b3d39699","crm-specialist-at-icuc-0287123b04","CRM Specialist","Cudinamarca",[15],"\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Ch3>¡En dentsu estamos en búsqueda de un CRM Specialist!\u003C/h3>\u003Ch3>\u003C/h3>\u003Ch3>Objetivo del Cargo\u003C/h3>\u003Cp>\u003Cspan>Diseñar, ejecutar y optimizar los journeys de comunicación con el cliente a través de canales digitales (email, push notifications y WhatsApp), garantizando mensajes relevantes en el momento correcto, con foco en la mejora continua de la experiencia digital y el rendimiento de cada canal.\u003C/span>\u003C/p>\u003Ch3>\u003C/h3>\u003Ch3>\u003Cb>Responsabilidades Principales\u003C/b>\u003C/h3>\u003Cp>\u003Cspan>\u003Cb>Gestión de Canales y Campañas\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Diseñar y ejecutar estrategias de comunicación omnicanal (email, push, WhatsApp)\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Crear y mantener journeys automatizados orientados a cada etapa del ciclo de vida del cliente\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Garantizar consistencia de tono, marca y mensaje en todos los canales\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Optimización del Customer Journey\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Mapear y analizar el journey actual del cliente para identificar puntos de fricción\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Proponer e implementar mejoras en los flujos de comunicación\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Coordinar con equipos de producto, CX y datos para alinear touchpoints\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Analítica y Seguimiento de KPIs\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Monitorear métricas clave: open rate, CTR, conversión, churn, engagement por canal\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Generar reportes periódicos con insights accionables para la toma de decisiones\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Ejecutar pruebas A/B para optimizar contenidos, asuntos y tiempos de envío\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Gestión de Plataformas\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Administrar herramientas de automatización Adobe, SalesForce, HubSpot\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Asegurar higiene de base de datos, segmentación y cumplimiento normativo (Normativa de privacidad/ políticas de datos)\u003C/span>\u003C/li>\u003C/ul>\u003Ch3>\u003C/h3>\u003Ch3>Perfil Requerido\u003C/h3>\u003Cp>\u003Cspan>\u003Cb>Formación\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Profesional en Marketing, Comunicación, Publicidad, Ingeniería Industrial o afines\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Experiencia\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Mínimo \u003Cb>3 años\u003C/b> en roles de marketing digital, CRM o comunicaciones con cliente\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Experiencia comprobada manejando campañas de email, push y/o WhatsApp Business API\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Manejo de plataformas de automatización de marketing (al menos una)\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Conocimientos Técnicos\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Segmentación de audiencias y lógica de automatización\u003C/span>\u003C/li>\u003Cli>\u003Cspan>HTML básico para email (deseable)\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Lectura e interpretación de dashboards y métricas digitales\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Manejo de herramientas de analítica (Google Analytics, Looker, Power BI o similares)\u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cb>Habilidades Blandas\u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Pensamiento analítico y orientación a datos\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Capacidad de gestión de múltiples proyectos simultáneos\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Comunicación clara y redacción impecable\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Proactividad y mentalidad de mejora continua\u003C/span>\u003C/li>\u003C/ul>\u003Ch3>\u003C/h3>\u003Ch3>Diferenciales (Nice to Have)\u003C/h3>\u003Cul>\u003Cli>\u003Cspan>Experiencia en industrias con alto volumen de comunicaciones transaccionales (aerolíneas, retail, fintech, telco)\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Conocimiento en Customer Data Platforms (CDP)\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Certificaciones en plataformas como HubSpot, Salesforce MC o Braze\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Experiencia con pruebas de personalización o contenido dinámico\u003C/span>\u003C/li>\u003C/ul>\u003Cp>#LI-AN1\u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>Cudinamarca\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Isobar\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent","Job Description:¡En dentsu estamos en búsqueda de un CRM Specialist!Objetivo del CargoDiseñar, ejecutar y optimizar los journeys de comunicación con el cliente a través de canales digitales (email, push notifications y WhatsApp), garantizando mensajes relevantes en el momento correcto, con foco en la mejora continua de la experiencia digital y el rendimiento de cada canal.Responsabilidades PrincipalesGestión de Canales y CampañasDiseñar y ejecutar estrategias de comunicación omnicanal (email, push, WhatsApp)Crear y mantener journeys automatizados orientados a cada etapa del ciclo de vida del clienteGarantizar consistencia de tono, marca y mensaje en todos los canalesOptimización del Customer JourneyMapear y analizar el journey actual del cliente para identificar puntos de fricciónProponer e implementar mejoras en los flujos de comunicaciónCoordinar con equipos de producto, CX y datos para alinear touchpointsAnalítica y Seguimiento de KPIsMonitorear métricas clave: open rate, CTR, conversión, churn, engagement por canalGenerar reportes periódicos con insights accionables para la toma de decisionesEjecutar pruebas A/B para optimizar contenidos, asuntos y tiempos de envíoGestión de PlataformasAdministrar herramientas de automatización Adobe, SalesForce, HubSpotAsegurar higiene de base de datos, segmentación y cumplimiento normativo (Normativa de privacidad/ políticas de datos)Perfil RequeridoFormaciónProfesional en Marketing, Comunicación, Publicidad, Ingeniería Industrial o afinesExperienciaMínimo 3 años en roles de marketing digital, CRM o comunicaciones con clienteExperiencia comprobada manejando campañas de email, push y/o WhatsApp Business APIManejo de plataformas de automatización de marketing (al menos una)Conocimientos TécnicosSegmentación de audiencias y lógica de automatizaciónHTML básico para email (deseable)Lectura e interpretación de dashboards y métricas digitalesManejo de herramientas de analítica (Google Analytics, Looker, Power BI o similares)Habilidades BlandasPensamiento analítico y orientación a datosCapacidad de gestión de múltiples proyectos simultáneosComunicación clara y redacción impecableProactividad y mentalidad de mejora continuaDiferenciales (Nice to Have)Experiencia en industrias con alto volumen de comunicaciones transaccionales (aerolíneas, retail, fintech, telco)Conocimiento en Customer Data Platforms (CDP)Certificaciones en plataformas como HubSpot, Salesforce MC o BrazeExperiencia con pruebas de personalización o contenido dinámico#LI-AN1Location:CudinamarcaBrand:IsobarTime Type:Full timeContract Type:Permanent",1780802536000,"2026-06-07 05:23:45","2026-06-07T03:23:45.000Z",{"jsonldValid":13,"jsonld":25},{"id":79,"slug":80,"title":81,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":82,"country":83,"remote":84,"employmentType":85,"department":16,"content_html":86,"content_text":87,"years":19,"createdAt":88,"updatedAtISO":89,"postedAtISO":90,"hasSalary":13,"salaryMin":91,"salaryMax":92,"currency":23,"schema":93},"465693ef24b8c147f090b73273c92821c0dfaefe7ac3358f6c1d599fd5dc738d","director-content-supply-chain-analytics-at-icuc-72c318219f","Director, Content Supply Chain Analytics","USA - Remote - Maryland","Usa - - Maryland",true,[15],"The purpose of this role is to facilitate delivery of best in class analytic and data assessments and roadmaps per established processes and templates in concert with other business disciplines, to manage and develop the team and serve as a point of escalation as needed.\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>This role is part of Merkle’s expanding Audience Platform Analytics practice, helping clients unlock value from their content, data, and marketing technology investments. The practice supports the strategic implementation, adoption, measurement, and optimization of leading platforms across Content Supply Chain, CMS, Planning & Workflow Management, Customer Data Platforms. Our goal is to help clients rapidly deploy and maximize the value of these platforms by establishing robust measurement frameworks, driving adoption, enabling data-driven decision-making, and demonstrating ROI. Through content performance analytics, operational insights, audience intelligence, real-time personalization, and omnichannel orchestration, we help organizations improve efficiency, accelerate business outcomes, and realize measurable value across the end-to-end customer and content lifecycle.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Lead client engagements by providing expertise across Content Supply Chain Analytics, audience platforms, data strategy, measurement, testing, and cross-channel customer engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define and implement measurement frameworks, KPI strategies, and reporting solutions to track content performance, operational efficiency, adoption, and business value realization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the development of use cases and value hypotheses based on client objectives, platform capabilities, data availability, and organizational readiness.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Provide solutioning and strategic guidance to connect Content Supply Chain capabilities with audience activation, personalization, and omnichannel marketing execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and govern content taxonomies, metadata frameworks, and measurement requirements to enable content traceability, discoverability, performance analysis, and asset reuse.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop operational and performance KPIs across content planning, creation, review, approval, distribution, and optimization processes to identify opportunities for efficiency gains and process improvement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish baseline metrics and measurement methodologies to quantify the impact of Content Supply Chain, and audience platform investments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build reporting frameworks, and insights programs that connect operational, content, and marketing performance metrics to business outcomes and ROI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate across cross-functional teams to develop analytics solutions for Content Supply Chain initiatives, including designing innovative methodologies to measure, predict, and optimize content effectiveness, creative fatigue, asset reuse, and overall content performance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop Merkle points of view (POVs), thought leadership, and industry content related to Content Supply Chain Analytics, audience platforms, measurement, and value realization.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Skills and Experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years of experience in digital analytics, marketing analytics, Content Supply Chain, MarTech, AdTech, consulting, or agency environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with planning and execution of digital campaigns in one or many channels including search, display, email, site, mobile\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience defining and implementing measurement frameworks, KPI strategies, and reporting solutions to evaluate content performance, operational efficiency, audience engagement, and business impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep knowledge of content operations and content creation workflows and asset lifecycle management.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience developing content taxonomies, metadata strategies, and data governance frameworks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with technologies related to CDPs, Content Analytics, Content Supply Chain, Site analytics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with Adobe Genstudio, Adobe Workfront, Adobe Experience Manager, Adobe Experience Platform, Salesforce Marketing Cloud, or similar enterprise marketing technologies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Self-starter with strong problem-solving, communication, and consulting skills, and the ability to quickly learn new technologies, influence stakeholders, and lead strategic client engagements.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications & Additional Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Graduate or bachelor’s degree in related fields preferred: Statistics, Technology or Marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent presentation skills including creating client-facing PowerPoint\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to manage client expectations, delivery and provide thought leadership\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to provide clear brief to onshore and offshore analysts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Possess ability to summarize key findings/insights and make actionable recommendations\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong data-driven mentality, strong problem solving, consulting skills and ability to take initiatives\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>The\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>annual\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>salary range for this position is $113,000-$190,000.\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Placement within the salary range\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>is based on a variety of factors\u003C/span>\u003Cspan>,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>including relevant experience, knowledge, skills, and other factors\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>permitted\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>by law. \u003C/span> \u003C/p>\u003Cp>\u003Cspan>Benefits available with this position include: \u003C/span> \u003C/p>\u003Cp>\u003Cspan>• Medical, vision, and dental insurance,\u003C/span> \u003C/p>\u003Cp>\u003Cspan>• Life insurance, \u003C/span> \u003C/p>\u003Cp>\u003Cspan>• Short-term and long-term disability insurance,\u003C/span> \u003C/p>\u003Cp>\u003Cspan>•\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>401k\u003C/span>\u003Cspan>,\u003C/span> \u003C/p>\u003Cp>\u003Cspan>•\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Flexible\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>p\u003C/span>\u003Cspan>aid\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>t\u003C/span>\u003Cspan>ime\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>o\u003C/span>\u003Cspan>ff,\u003C/span> \u003C/p>\u003Cp>\u003Cspan>•\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>At least 15\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>paid holidays per year,\u003C/span> \u003C/p>\u003Cp>\u003Cspan>• Paid sick\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>and safe\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>leave, and\u003C/span> \u003C/p>\u003Cp>\u003Cspan>•\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Paid parental\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>leave\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003Cp>\u003Ci>At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.\u003C/i>\u003C/p>\u003Cp>\u003Cspan>Dentsu also\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>compl\u003C/span>\u003Cspan>ies\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>with\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>applicable state and local laws\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>regarding\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>employee leave benefits, including, but not limited to providing time off\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>pursuant to\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>the Colorado Healthy Families and Workplaces Act,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>in accordance with\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>its plans and policies\u003C/span>\u003Cspan>. \u003Cspan> \u003C/span>\u003C/span>\u003Cspan>For\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>further details\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>regarding\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>Dentsu benefits, please visit www.dentsubenefitsplus.com.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>next\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>steps.\u003C/span> \u003C/p>\u003Cp>#LI-MS3 #LI-Remote\u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>USA - Remote - Maryland\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Merkle\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent\u003Cp>\u003Cspan>Dentsu\u003C/span>\u003Cspan> is committed to \u003C/span>\u003Cspan>providing\u003C/span>\u003Cspan> equal employment opportunities to all applicants and employees. We do this without regard to race, \u003C/span>\u003Cspan>color\u003C/span>\u003Cspan>, national origin, \u003C/span>\u003Cspan>sex ,\u003C/span>\u003Cspan> sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.\u003C/span> \u003C/p>\u003Cp>\u003Cspan> \u003C/span> \u003C/p>\u003Cp>\u003Cspan>Dentsu\u003C/span>\u003Cspan> is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to \u003C/span>ApplicantAccommodations@dentsu.com\u003Cspan> by clicking on the link to let \u003C/span>\u003Cspan>us  know\u003C/span>\u003Cspan> the nature of your accommodation request and your contact information. We are here to support you. \u003C/span> \u003C/p>","The purpose of this role is to facilitate delivery of best in class analytic and data assessments and roadmaps per established processes and templates in concert with other business disciplines, to manage and develop the team and serve as a point of escalation as needed.Job Description:This role is part of Merkle’s expanding Audience Platform Analytics practice, helping clients unlock value from their content, data, and marketing technology investments. The practice supports the strategic implementation, adoption, measurement, and optimization of leading platforms across Content Supply Chain, CMS, Planning & Workflow Management, Customer Data Platforms. Our goal is to help clients rapidly deploy and maximize the value of these platforms by establishing robust measurement frameworks, driving adoption, enabling data-driven decision-making, and demonstrating ROI. Through content performance analytics, operational insights, audience intelligence, real-time personalization, and omnichannel orchestration, we help organizations improve efficiency, accelerate business outcomes, and realize measurable value across the end-to-end customer and content lifecycle.Key ResponsibilitiesLead client engagements by providing expertise across Content Supply Chain Analytics, audience platforms, data strategy, measurement, testing, and cross-channel customer engagement.Define and implement measurement frameworks, KPI strategies, and reporting solutions to track content performance, operational efficiency, adoption, and business value realization.Lead the development of use cases and value hypotheses based on client objectives, platform capabilities, data availability, and organizational readiness.Provide solutioning and strategic guidance to connect Content Supply Chain capabilities with audience activation, personalization, and omnichannel marketing execution.Design and govern content taxonomies, metadata frameworks, and measurement requirements to enable content traceability, discoverability, performance analysis, and asset reuse.Develop operational and performance KPIs across content planning, creation, review, approval, distribution, and optimization processes to identify opportunities for efficiency gains and process improvement.Establish baseline metrics and measurement methodologies to quantify the impact of Content Supply Chain, and audience platform investments.Build reporting frameworks, and insights programs that connect operational, content, and marketing performance metrics to business outcomes and ROI.Collaborate across cross-functional teams to develop analytics solutions for Content Supply Chain initiatives, including designing innovative methodologies to measure, predict, and optimize content effectiveness, creative fatigue, asset reuse, and overall content performance.Develop Merkle points of view (POVs), thought leadership, and industry content related to Content Supply Chain Analytics, audience platforms, measurement, and value realization.Skills and Experience:8+ years of experience in digital analytics, marketing analytics, Content Supply Chain, MarTech, AdTech, consulting, or agency environments.Experience with planning and execution of digital campaigns in one or many channels including search, display, email, site, mobileExperience defining and implementing measurement frameworks, KPI strategies, and reporting solutions to evaluate content performance, operational efficiency, audience engagement, and business impact.Deep knowledge of content operations and content creation workflows and asset lifecycle management.Proven experience developing content taxonomies, metadata strategies, and data governance frameworks.Experience with technologies related to CDPs, Content Analytics, Content Supply Chain, Site analytics.Experience with Adobe Genstudio, Adobe Workfront, Adobe Experience Manager, Adobe Experience Platform, Salesforce Marketing Cloud, or similar enterprise marketing technologies.Self-starter with strong problem-solving, communication, and consulting skills, and the ability to quickly learn new technologies, influence stakeholders, and lead strategic client engagements.Qualifications & Additional SkillsGraduate or bachelor’s degree in related fields preferred: Statistics, Technology or MarketingExcellent presentation skills including creating client-facing PowerPointAbility to manage client expectations, delivery and provide thought leadershipAbility to provide clear brief to onshore and offshore analystsPossess ability to summarize key findings/insights and make actionable recommendationsStrong data-driven mentality, strong problem solving, consulting skills and ability to take initiativesThe annual salary range for this position is $113,000-$190,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Benefits available with this position include:  • Medical, vision, and dental insurance, • Life insurance,  • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-MS3 #LI-RemoteLocation:USA - Remote - MarylandBrand:MerkleTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.   Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.",1780651183000,"2026-06-05 11:20:16","2026-06-05T09:20:16.000Z",113000,190000,{"jsonldValid":13,"jsonld":25},{"id":95,"slug":96,"title":97,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":98,"country":98,"remote":13,"employmentType":99,"department":16,"content_html":100,"content_text":101,"years":19,"createdAt":102,"updatedAtISO":103,"postedAtISO":104,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":105},"32e2e48ee4f2dd0bb0a0f82f9051cc3d5befc3ce4177c6acee7a5c0ef778d65d","crm-and-email-marketing-analyst-at-icuc-93d34f2839","CRM & Email Marketing Analyst","Santiago",[15],"Buscamos una persona con un perfil principalmente analítico, que combine conocimiento en ejecución de campañas con capacidad para leer métricas, analizar resultados, desarrollar reportería y trabajar con bases de datos. \u003Cbr>Esta persona tendrá un rol clave en la gestión y optimización de campañas de email marketing para distintas marcas, apoyando tanto la ejecución como el análisis de desempeño. Se espera que pueda interpretar resultados, detectar oportunidades de mejora y aportar con una mirada basada en datos para optimizar la estrategia, segmentación y performance de los envíos. \u003Cbr>Además, tendrá participación en reuniones con clientes y contrapartes de las marcas que gestionará, presentando resultados, hallazgos y recomendaciones, por lo que también se requiere una buena capacidad de comunicación, criterio y seguridad para desenvolverse en instancias de cara al cliente. \u003Cbr>Buscamos a alguien ordenado/a, metódico/a, analítico/a, proactivo/a y con atención al detalle, que disfrute trabajar con información, resultados y audiencias\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Responsabilidades principales\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Apoyar la ejecución de campañas de email marketing dentro de distintas plataformas.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Revisar y monitorear el desempeño de campañas, flujos y envíos, analizando sus principales métricas.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Elaborar reportería periódica con resultados, aprendizajes, hallazgos y recomendaciones.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Analizar indicadores como tasa de apertura, CTR, CTOR, rebote, bajas, entregabilidad y conversiones, según la información disponible.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Detectar oportunidades de optimización en asuntos, segmentaciones, contenido, frecuencia de envío y performance general.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Trabajar en la preparación, revisión, segmentación y control de bases de datos para los envíos.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Apoyar tareas relacionadas con limpieza, orden y validación de bases de datos.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Cruzar información de distintas fuentes para construir análisis y conclusiones útiles para el equipo y los clientes.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Participar en reuniones con clientes y contrapartes de las marcas asignadas, presentando resultados, explicando hallazgos y apoyando conversaciones sobre desempeño y oportunidades de mejora.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Colaborar con equipos internos como cuentas, diseño, estrategia, tecnología o análisis para asegurar una correcta implementación de campañas.  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Requisitos\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Desde 1 año de experiencia en email marketing, marketing digital, análisis de campañas o roles similares.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Conocimiento en ejecución de campañas de email marketing.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Entendimiento de métricas clave de email marketing y capacidad para interpretar resultados.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experiencia realizando reportería y análisis de desempeño.  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Manejo de bases de datos, segmentación y revisión de audiencias para envíos.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Manejo intermedio de Excel o Google Sheets.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Conocimiento de plataformas de email marketing como por ejemplo: Mailchimp, Klaviyo, Emblue, iCommkt, HubSpot, Loadstone o Sailplay.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Nociones de análisis en herramientas como Google Analytics / GA4 son un plus.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Buenas habilidades de comunicación para participar en reuniones y explicar resultados a clientes y equipos internos.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Perfil ordenado, analítico y con atención al detalle.  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>#LI-IL1\u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>Santiago\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Iprospect\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent","Buscamos una persona con un perfil principalmente analítico, que combine conocimiento en ejecución de campañas con capacidad para leer métricas, analizar resultados, desarrollar reportería y trabajar con bases de datos. Esta persona tendrá un rol clave en la gestión y optimización de campañas de email marketing para distintas marcas, apoyando tanto la ejecución como el análisis de desempeño. Se espera que pueda interpretar resultados, detectar oportunidades de mejora y aportar con una mirada basada en datos para optimizar la estrategia, segmentación y performance de los envíos. Además, tendrá participación en reuniones con clientes y contrapartes de las marcas que gestionará, presentando resultados, hallazgos y recomendaciones, por lo que también se requiere una buena capacidad de comunicación, criterio y seguridad para desenvolverse en instancias de cara al cliente. Buscamos a alguien ordenado/a, metódico/a, analítico/a, proactivo/a y con atención al detalle, que disfrute trabajar con información, resultados y audienciasJob Description:Responsabilidades principales Apoyar la ejecución de campañas de email marketing dentro de distintas plataformas.  Revisar y monitorear el desempeño de campañas, flujos y envíos, analizando sus principales métricas.  Elaborar reportería periódica con resultados, aprendizajes, hallazgos y recomendaciones.  Analizar indicadores como tasa de apertura, CTR, CTOR, rebote, bajas, entregabilidad y conversiones, según la información disponible.  Detectar oportunidades de optimización en asuntos, segmentaciones, contenido, frecuencia de envío y performance general.  Trabajar en la preparación, revisión, segmentación y control de bases de datos para los envíos.  Apoyar tareas relacionadas con limpieza, orden y validación de bases de datos.  Cruzar información de distintas fuentes para construir análisis y conclusiones útiles para el equipo y los clientes.  Participar en reuniones con clientes y contrapartes de las marcas asignadas, presentando resultados, explicando hallazgos y apoyando conversaciones sobre desempeño y oportunidades de mejora.  Colaborar con equipos internos como cuentas, diseño, estrategia, tecnología o análisis para asegurar una correcta implementación de campañas.  Requisitos Desde 1 año de experiencia en email marketing, marketing digital, análisis de campañas o roles similares.  Conocimiento en ejecución de campañas de email marketing.  Entendimiento de métricas clave de email marketing y capacidad para interpretar resultados.  Experiencia realizando reportería y análisis de desempeño.  Manejo de bases de datos, segmentación y revisión de audiencias para envíos.  Manejo intermedio de Excel o Google Sheets.  Conocimiento de plataformas de email marketing como por ejemplo: Mailchimp, Klaviyo, Emblue, iCommkt, HubSpot, Loadstone o Sailplay.  Nociones de análisis en herramientas como Google Analytics / GA4 son un plus.  Buenas habilidades de comunicación para participar en reuniones y explicar resultados a clientes y equipos internos.  Perfil ordenado, analítico y con atención al detalle.  #LI-IL1Location:SantiagoBrand:IprospectTime Type:Full timeContract Type:Permanent",1776741826000,"2026-04-21 05:24:11","2026-04-21T03:24:11.000Z",{"jsonldValid":13,"jsonld":25},1785573738846]