[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"$fg4L85vw2sYbqWyBS0t80L1oe6Z0QgfKz1GkbOAbiHEg":3,"$fWAuKiXZhYNa2nj5YOR4h80Ns8nxBFe1Zbl-VZ5-Yb8E":25},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":24},"c8f2e358e4f1a5a57a0c671746f729a4d0ac8e1775cc7e92eb8d085f24bd9968","crm-and-sfe-specialist-at-msd-cc34b609c6","CRM & SFE Specialist","MSD","https://logo.clearbit.com/msd.com","Pharmaceutical Manufacturing","4 Locations","",false,[15],"Full-time","Marketing","\u003Cp>Job Description\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Sales Force Effectiveness (SFE) & Commercial Enablement\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own and govern \u003Cb>Sales Force Effectiveness (SFE)\u003C/b> capabilities across assigned markets, including segmentation, targeting, adoption ladder, \u003Cb>Multi‑Channel Cycle Planning (MCCP)\u003C/b>, call planning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Design and continuously improve MCCP and SFE approaches\u003C/b> to increase effectiveness, customer engagement and commercial impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure SFE processes are embedded in CRM.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as the \u003Cb>single point of accountability and local Subject Matter Expert (SME)\u003C/b> for CRM and SFE solutions across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own and administer \u003Cb>Veeva CRM (Salesforce platform)\u003C/b>, ensuring alignment with SFE workflows, account planning, and omnichannel execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Perform \u003Cb>hands‑on CRM configuration and updates.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with \u003Cb>Salesforce Marketing Cloud\u003C/b>, supporting business needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Governance, Standards & Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Maintain and evolve the \u003Cb>CRM, SFE, and omnichannel governance framework\u003C/b>, standards, and operating model across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Represent market needs in \u003Cb>regional and global forums\u003C/b>, translating business requirements into enhancements, user stories, and roadmap priorities.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Demand, Prioritization & Service Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own CRM, SFE, and MarTech change requests across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Raise, track, and manage IT Service Requests.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the bridge between \u003Cb>business users and IT\u003C/b>, ensuring clear requirements, realistic timelines, and delivery.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Operations, Enablement & Adoption\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Support \u003Cb>training, onboarding, and continuous enablement.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Tagging & Compliance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure accurate and compliant \u003Cb>customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes\u003C/b>.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Releases, Testing & Change Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Coordinate \u003Cb>CRM and SFMC releases\u003C/b>, UAT, and change activities across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead and execute \u003Cb>testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud\u003C/b>, ensuring business readiness.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with analytics and insights specialist to translate SFE and omnichannel insights into \u003Cb>tangible improvements.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Client Counseling, Customer Success, Data Governance, Data Quality, Data Quality Assessments, Emerging Technologies, IT Demand Management, Marketing, Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Sales Force Effectiveness, Solution Architecture, Stakeholder Communications, Stakeholder Engagement, Stakeholder Relationship Management, Technical Advice, User Experience (UX) Design, Waterfall Model\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Not Applicable\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>07/13/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.Key Responsibilities:Sales Force Effectiveness (SFE) & Commercial EnablementOwn and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP), call planning.Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.Ensure SFE processes are embedded in CRM.CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.Perform hands‑on CRM configuration and updates.Work with Salesforce Marketing Cloud, supporting business needs.Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.Governance, Standards & StrategyMaintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.Represent market needs in regional and global forums, translating business requirements into enhancements, user stories, and roadmap priorities.Demand, Prioritization & Service ManagementOwn CRM, SFE, and MarTech change requests across assigned markets.Raise, track, and manage IT Service Requests.Act as the bridge between business users and IT, ensuring clear requirements, realistic timelines, and delivery.Operations, Enablement & AdoptionSupport training, onboarding, and continuous enablement.Data Quality, Tagging & ComplianceEnsure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.Releases, Testing & Change ManagementCoordinate CRM and SFMC releases, UAT, and change activities across markets.Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.Partner with analytics and insights specialist to translate SFE and omnichannel insights into tangible improvements.Qualifications:EducationDegree in Business, Marketing, IT, Data & Analytics, or a related fieldCRM, MarTech, digital, or data certifications preferredExperienceProven experience in CRM administration (for example, Salesforce or Veeva)Experience in CRM, commercial operations, MarTech, or related rolesExposure to data governance, system releases, and multi-country stakeholder engagementSkillsStrong CRM technical knowledge with an understanding of SFE and omnichannel workflowsHigh attention to data quality, compliance, and detailAbility to translate business needs into clear requirements and practical solutionsStrong stakeholder management and communication skillsHands on, structured, and solution-oriented working styleCoaching mindset with an analytical and continuous improvement focusRequired Skills: Client Counseling, Customer Success, Data Governance, Data Quality, Data Quality Assessments, Emerging Technologies, IT Demand Management, Marketing, Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Sales Force Effectiveness, Solution Architecture, Stakeholder Communications, Stakeholder Engagement, Stakeholder Relationship Management, Technical Advice, User Experience (UX) Design, Waterfall ModelPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:Not ApplicableShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:07/13/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",0,1782833312000,"2026-06-30 17:28:59","2026-06-30T15:28:59.000Z","USD",{"jsonldValid":13,"jsonld":12},{"jobs":26},[27,39,51,62,74,93],{"id":28,"slug":29,"title":30,"companyname":8,"companylogo":9,"companyIndustry":10,"city":31,"country":12,"remote":13,"employmentType":32,"department":16,"content_html":33,"content_text":34,"years":19,"createdAt":35,"updatedAtISO":36,"postedAtISO":37,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":38},"8d888077c17a782b149f0737e6899db6d073f7f9730ca87d5e138b698eb01a54","senior-specialist-business-analyst-adobe-experience-manager--at-msd-68defe720f","Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech","IND - Telangana - Hyderabad (HITEC City) (Inactive)",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech\u003C/b>\u003C/p>\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Based in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.\u003C/p>\u003Cp>A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.\u003C/p>\u003Cp>\u003Cb>About Digital Human Health (DHH)\u003C/b>\u003Cspan>\u003Cb> :\u003C/b>\u003C/span>\u003C/p>\u003Cp>Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Role Purpose:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Scope of Ownership & Adjacent Responsibilities\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic).\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Requirements & Documentation\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.\u003C/li>\u003Cli>Translate stakeholder needs into functional specifications, user stories, and acceptance criteria.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Stakeholder Engagement & Alignment\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.\u003C/li>\u003Cli>Facilitate requirements workshops, process mapping sessions, and stakeholder reviews.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Communicate platform capabilities and limitations clearly to non-technical audiences.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Roadmap Support\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.\u003C/li>\u003Cli>Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Quality & Governance\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.\u003C/li>\u003Cli>Support UAT planning and execution.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to content governance frameworks, including AI-generated content identification and disclosure standards.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.\u003C/li>\u003Cli>Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Improved stakeholder alignment and faster decision-making on roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Quality releases validated through robust acceptance criteria and UAT discipline.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications & Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree required; Master’s degree preferred.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.\u003C/li>\u003Cli>Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Strong proficiency in requirements documentation, user story writing, and process mapping.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working in Agile/Scrum delivery environments.\u003C/li>\u003Cli>Ability to communicate effectively across technical and non-technical stakeholders.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Familiarity with metadata standards, taxonomy design, and content lifecycle management.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred / Nice to Have\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).\u003C/li>\u003Cli>Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Understanding of regulated content workflows (MLR or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Exposure to Content Fragment models, headless delivery, or GraphQL APIs.\u003C/li>\u003Cli>Familiarity with C2PA / content provenance standards and AI governance considerations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Competencies\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Systems thinking across people/process/platform\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Stakeholder facilitation and consensus building\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Outcome orientation with governance rigor\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Comfort operating in ambiguous, evolving program environments\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>#HYDIT2025\u003C/b>\u003C/p>\u003Cp>\u003Cb>Required Skills:\u003C/b>\u003C/p>Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs\u003Cp>\u003Cb>Preferred Skills:\u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>07/31/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionSenior Specialist, Business Analyst – Adobe Experience Manager (AEM) & MartechThe OpportunityBased in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.About Digital Human Health (DHH) :Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment. Role Purpose: Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms. Scope of Ownership & Adjacent Responsibilities Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations. Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams. Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation. Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic). Key Responsibilities: Requirements & Documentation Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.Translate stakeholder needs into functional specifications, user stories, and acceptance criteria. Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic. Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express. Stakeholder Engagement & Alignment Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.Facilitate requirements workshops, process mapping sessions, and stakeholder reviews. Communicate platform capabilities and limitations clearly to non-technical audiences. Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities. Platform & Roadmap Support Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation. Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites. Quality & Governance Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.Support UAT planning and execution. Contribute to content governance frameworks, including AI-generated content identification and disclosure standards. What Success Looks Like Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain. Improved stakeholder alignment and faster decision-making on roadmap priorities. Quality releases validated through robust acceptance criteria and UAT discipline. Qualifications & Experience Education Bachelor’s degree required; Master’s degree preferred. Experience 7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent). Strong proficiency in requirements documentation, user story writing, and process mapping. Experience working in Agile/Scrum delivery environments.Ability to communicate effectively across technical and non-technical stakeholders. Familiarity with metadata standards, taxonomy design, and content lifecycle management. Preferred / Nice to Have Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries). Understanding of regulated content workflows (MLR or equivalent). Exposure to Content Fragment models, headless delivery, or GraphQL APIs.Familiarity with C2PA / content provenance standards and AI governance considerations. Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing. Key Competencies Systems thinking across people/process/platform Stakeholder facilitation and consensus building Outcome orientation with governance rigor Comfort operating in ambiguous, evolving program environments #HYDIT2025Required Skills:Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System DesignsPreferred Skills:Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:07/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1782401303000,"2026-06-25 17:29:15","2026-06-25T15:29:15.000Z",{"jsonldValid":13,"jsonld":12},{"id":40,"slug":41,"title":30,"companyname":8,"companylogo":9,"companyIndustry":10,"city":42,"country":43,"remote":13,"employmentType":44,"department":16,"content_html":45,"content_text":46,"years":19,"createdAt":47,"updatedAtISO":48,"postedAtISO":49,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":50},"17e5bbc9e753d0fcbb0083a6084134c148affb5d2b9c234a7358e8cc4d4ecbb9","senior-specialist-business-analyst-adobe-experience-manager--at-msd-eade7c718a","IND - Telangana - Hyderabad (HITEC City)","Ind - Telangana - Hyderabad Hitec City",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech\u003C/b>\u003C/p>\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Based in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.\u003C/p>\u003Cp>A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.\u003C/p>\u003Cp>\u003Cb>About Digital Human Health (DHH)\u003C/b>\u003Cspan>\u003Cb> :\u003C/b>\u003C/span>\u003C/p>\u003Cp>Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Role Purpose:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms.\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Scope of Ownership & Adjacent Responsibilities\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic).\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Requirements & Documentation\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.\u003C/li>\u003Cli>Translate stakeholder needs into functional specifications, user stories, and acceptance criteria.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Stakeholder Engagement & Alignment\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.\u003C/li>\u003Cli>Facilitate requirements workshops, process mapping sessions, and stakeholder reviews.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Communicate platform capabilities and limitations clearly to non-technical audiences.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Roadmap Support\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.\u003C/li>\u003Cli>Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Quality & Governance\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.\u003C/li>\u003Cli>Support UAT planning and execution.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Contribute to content governance frameworks, including AI-generated content identification and disclosure standards.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.\u003C/li>\u003Cli>Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Improved stakeholder alignment and faster decision-making on roadmap priorities.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Quality releases validated through robust acceptance criteria and UAT discipline.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications & Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree required; Master’s degree preferred.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.\u003C/li>\u003Cli>Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Strong proficiency in requirements documentation, user story writing, and process mapping.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working in Agile/Scrum delivery environments.\u003C/li>\u003Cli>Ability to communicate effectively across technical and non-technical stakeholders.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Familiarity with metadata standards, taxonomy design, and content lifecycle management.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred / Nice to Have\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).\u003C/li>\u003Cli>Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Understanding of regulated content workflows (MLR or equivalent).\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Exposure to Content Fragment models, headless delivery, or GraphQL APIs.\u003C/li>\u003Cli>Familiarity with C2PA / content provenance standards and AI governance considerations.\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing.\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Key Competencies\u003C/b>\u003Cspan>\u003Cb> \u003C/b>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Systems thinking across people/process/platform\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Stakeholder facilitation and consensus building\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Outcome orientation with governance rigor\u003Cspan> \u003C/span>\u003C/li>\u003Cli>Comfort operating in ambiguous, evolving program environments\u003Cspan> \u003C/span>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>#HYDIT2025\u003C/b>\u003C/p>\u003Cp>\u003Cb>Required Skills:\u003C/b>\u003C/p>Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs\u003Cp>\u003Cb>Preferred Skills:\u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>06/8/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionSenior Specialist, Business Analyst – Adobe Experience Manager (AEM) & MartechThe OpportunityBased in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.About Digital Human Health (DHH) :Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI-enabled authoring in a regulated industry environment. Role Purpose: Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms. Scope of Ownership & Adjacent Responsibilities Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations. Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams. Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation. Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic). Key Responsibilities: Requirements & Documentation Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations.Translate stakeholder needs into functional specifications, user stories, and acceptance criteria. Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic. Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express. Stakeholder Engagement & Alignment Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams.Facilitate requirements workshops, process mapping sessions, and stakeholder reviews. Communicate platform capabilities and limitations clearly to non-technical audiences. Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities. Platform & Roadmap Support Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics.Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation. Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites. Quality & Governance Define and validate acceptance criteria for DAM configurations, integrations, and custom developments.Support UAT planning and execution. Contribute to content governance frameworks, including AI-generated content identification and disclosure standards. What Success Looks Like Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows.Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain. Improved stakeholder alignment and faster decision-making on roadmap priorities. Quality releases validated through robust acceptance criteria and UAT discipline. Qualifications & Experience Education Bachelor’s degree required; Master’s degree preferred. Experience 7–8+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts.Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent). Strong proficiency in requirements documentation, user story writing, and process mapping. Experience working in Agile/Scrum delivery environments.Ability to communicate effectively across technical and non-technical stakeholders. Familiarity with metadata standards, taxonomy design, and content lifecycle management. Preferred / Nice to Have Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub).Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries). Understanding of regulated content workflows (MLR or equivalent). Exposure to Content Fragment models, headless delivery, or GraphQL APIs.Familiarity with C2PA / content provenance standards and AI governance considerations. Experience working with CDP platforms and understanding of content-data intersection in omnichannel marketing. Key Competencies Systems thinking across people/process/platform Stakeholder facilitation and consensus building Outcome orientation with governance rigor Comfort operating in ambiguous, evolving program environments #HYDIT2025Required Skills:Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System DesignsPreferred Skills:Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:06/8/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1780414165000,"2026-06-02 17:30:19","2026-06-02T15:30:19.000Z",{"jsonldValid":13,"jsonld":12},{"id":52,"slug":53,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":54,"country":12,"remote":13,"employmentType":55,"department":16,"content_html":56,"content_text":57,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":61},"bb0af84b2f3bc96acf3697d2d22d25c1133da014a0360adc02d21d5594d8a722","crm-and-sfe-specialist-at-msd-e60028b553","3 Locations",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Sales Force Effectiveness (SFE) & Commercial Enablement\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own and govern \u003Cb>Sales Force Effectiveness (SFE)\u003C/b> capabilities across assigned markets, including segmentation, targeting, adoption ladder, \u003Cb>Multi‑Channel Cycle Planning (MCCP)\u003C/b>, call planning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Design and continuously improve MCCP and SFE approaches\u003C/b> to increase effectiveness, customer engagement and commercial impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure SFE processes are embedded in CRM.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as the \u003Cb>single point of accountability and local Subject Matter Expert (SME)\u003C/b> for CRM and SFE solutions across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own and administer \u003Cb>Veeva CRM (Salesforce platform)\u003C/b>, ensuring alignment with SFE workflows, account planning, and omnichannel execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Perform \u003Cb>hands‑on CRM configuration and updates.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with \u003Cb>Salesforce Marketing Cloud\u003C/b>, supporting business needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Governance, Standards & Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Maintain and evolve the \u003Cb>CRM, SFE, and omnichannel governance framework\u003C/b>, standards, and operating model across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Represent market needs in \u003Cb>regional and global forums\u003C/b>, translating business requirements into enhancements, user stories, and roadmap priorities.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Demand, Prioritization & Service Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own CRM, SFE, and MarTech change requests across assigned markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Raise, track, and manage IT Service Requests.\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the bridge between \u003Cb>business users and IT\u003C/b>, ensuring clear requirements, realistic timelines, and delivery.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Operations, Enablement & Adoption\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Support \u003Cb>training, onboarding, and continuous enablement.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Tagging & Compliance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure accurate and compliant \u003Cb>customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes\u003C/b>.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Releases, Testing & Change Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Coordinate \u003Cb>CRM and SFMC releases\u003C/b>, UAT, and change activities across markets.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead and execute \u003Cb>testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud\u003C/b>, ensuring business readiness.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with analytics and insights specialist to translate SFE and omnichannel insights into \u003Cb>tangible improvements.\u003C/b>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Education\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Skills\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Business Readiness, Client Counseling, Corporate Productions, Customer Engagement, Data Governance, Emerging Technologies, Information Technology (IT) Services, IT Demand Management, IT Service Management (ITSM), Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Salesforce Marketing Cloud, Solution Architecture, Stakeholder Relationship Management, Technical Advice, Technology Marketing, User Experience (UX) Design, Veeva CRM, Waterfall Model\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>Domestic/International\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>25%\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>Not Indicated\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>n/a\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>05/11/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.This is a hands‑on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.Key Responsibilities:Sales Force Effectiveness (SFE) & Commercial EnablementOwn and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP), call planning.Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.Ensure SFE processes are embedded in CRM.CRM & Marketing Technology Platform Ownership (Veeva, Salesforce, SFMC)Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.Perform hands‑on CRM configuration and updates.Work with Salesforce Marketing Cloud, supporting business needs.Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit‑for‑purpose for commercial use.Governance, Standards & StrategyMaintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.Represent market needs in regional and global forums, translating business requirements into enhancements, user stories, and roadmap priorities.Demand, Prioritization & Service ManagementOwn CRM, SFE, and MarTech change requests across assigned markets.Raise, track, and manage IT Service Requests.Act as the bridge between business users and IT, ensuring clear requirements, realistic timelines, and delivery.Operations, Enablement & AdoptionSupport training, onboarding, and continuous enablement.Data Quality, Tagging & ComplianceEnsure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.Releases, Testing & Change ManagementCoordinate CRM and SFMC releases, UAT, and change activities across markets.Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.Partner with analytics and insights specialist to translate SFE and omnichannel insights into tangible improvements.Qualifications:EducationDegree in Business, Marketing, IT, Data & Analytics, or a related fieldCRM, MarTech, digital, or data certifications preferredExperienceProven experience in CRM administration (for example, Salesforce or Veeva)Experience in CRM, commercial operations, MarTech, or related rolesExposure to data governance, system releases, and multi-country stakeholder engagementSkillsStrong CRM technical knowledge with an understanding of SFE and omnichannel workflowsHigh attention to data quality, compliance, and detailAbility to translate business needs into clear requirements and practical solutionsStrong stakeholder management and communication skillsHands on, structured, and solution-oriented working styleCoaching mindset with an analytical and continuous improvement focusRequired Skills: Business Readiness, Client Counseling, Corporate Productions, Customer Engagement, Data Governance, Emerging Technologies, Information Technology (IT) Services, IT Demand Management, IT Service Management (ITSM), Marketing Automation, Operational Acceptance Testing (OAT), Prioritization, Product Management, Requirements Management, Salesforce Marketing Cloud, Solution Architecture, Stakeholder Relationship Management, Technical Advice, Technology Marketing, User Experience (UX) Design, Veeva CRM, Waterfall ModelPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:Domestic/InternationalVISA Sponsorship:NoTravel Requirements:25%Flexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:05/11/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1776785342000,"2026-04-21 17:29:30","2026-04-21T15:29:30.000Z",{"jsonldValid":13,"jsonld":12},{"id":63,"slug":64,"title":65,"companyname":8,"companylogo":9,"companyIndustry":10,"city":66,"country":12,"remote":13,"employmentType":67,"department":16,"content_html":68,"content_text":69,"years":19,"createdAt":70,"updatedAtISO":71,"postedAtISO":72,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":73},"29857f276320e721cb20d1cc7411da04d78ed24e13c906b68f8949ffb47791e2","sfe-and-crm-manager-at-msd-a8798901f1","SFE & CRM Manager","2 Locations",[15],"\u003Cp>Job Description\u003C/p>\u003Cp>\u003Cb>The position\u003C/b>\u003C/p>\u003Cp>The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What will you do\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>SFE cycles and execution enablement: Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Governance and strategy: Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in regional forums and translate market requirements into harmonized enhancements and user stories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Platform ownership: Serve as the primary CRM specialist for the markets. Ensure CRM capabilities support SFE and commercial execution. Drive continuous improvement in partnership with Business Practice Managers, IT, and other stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demand and prioritization management: Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets, balancing global standards, regional priorities, and local needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaboration: Align priorities and implementation plans with commercial and cross functional teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Operations and enablement: Execute day-to-day operational tasks in the market and support execution excellence. Support training and onboarding, act as the escalation point for CRM queries, and monitor system stability in coordination with IT, regional and global support teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data quality and compliance: Lead master data governance and data quality standards across assigned markets. Ensure accurate and compliant customer master data, hierarchies, and activity records. Proactively identify and address data risks and improvement opportunities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Releases and change management: Coordinate CRM releases, testing, and change activities across markets. Deliver change communications, training, and adoption tracking. Maintain documentation, guidance, and onboarding materials.\u003C/p>\u003C/li>\u003Cli>\u003Cp>SFE insights and performance enablement: Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs. Partner with analytics teams to translate insights into improved field execution.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Qualifications, skills & experience required\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Business, Marketing, IT, Data & Analytics, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>CRM, MarTech, digital, or data certifications preferred.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience in CRM administration (for example, Salesforce or Veeva).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to data governance, system releases, and multi-country stakeholder engagement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>High attention to data quality, compliance, and detail.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to translate business needs into clear requirements and practical solutions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management and communication skills.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands on, structured, and solution-oriented working style.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Coaching mindset with an analytical and continuous improvement focus.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills: \u003C/b>\u003C/p>Biopharmaceutical Industry, Continuous Process Improvement, Data Governance, Documentation Systems, Governance Framework, IT Demand Management, IT Project Lifecycle, Marketing, Marketing Automation, Measurement Analysis, Prioritization, Program Management, Stakeholder Engagement, Stakeholder Management, Strategic Management, Strategic Planning\u003Cp>\u003Cb>Preferred Skills: \u003C/b>\u003C/p>\u003Cp>Current Employees apply HERE\u003C/p>\u003Cp>Current Contingent Workers apply HERE\u003C/p>\u003Cp>\u003Cb>Search Firm Representatives Please Read Carefully \u003C/b>\u003Cbr>Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. \u003C/p>\u003Cp>\u003Cb>Employee Status: \u003C/b>\u003C/p>Regular\u003Cp>\u003Cb>Relocation:\u003C/b>\u003C/p>No relocation\u003Cp>\u003Cb>VISA Sponsorship:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Travel Requirements:\u003C/b>\u003C/p>No Travel Required\u003Cp>\u003Cb>Flexible Work Arrangements:\u003C/b>\u003C/p>Hybrid\u003Cp>\u003Cb>Shift:\u003C/b>\u003C/p>Not Indicated\u003Cp>\u003Cb>Valid Driving License:\u003C/b>\u003C/p>No\u003Cp>\u003Cb>Hazardous Material(s):\u003C/b>\u003C/p>n/a\u003Cp>\u003Cb>Job Posting End Date:\u003C/b>\u003C/p>05/4/2026\u003Cp>\u003Cb>*A job posting is effective until 11:59:59PM on the day \u003Cu>BEFORE\u003C/u> the listed job posting end date. Please ensure you apply to a job posting no later than the day \u003Cu>BEFORE\u003C/u> the job posting end date. \u003C/b>\u003C/p>","Job DescriptionThe positionThe CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.What will you doSFE cycles and execution enablement: Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.Governance and strategy: Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in regional forums and translate market requirements into harmonized enhancements and user stories.Platform ownership: Serve as the primary CRM specialist for the markets. Ensure CRM capabilities support SFE and commercial execution. Drive continuous improvement in partnership with Business Practice Managers, IT, and other stakeholders.Demand and prioritization management: Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets, balancing global standards, regional priorities, and local needs.Collaboration: Align priorities and implementation plans with commercial and cross functional teams.Operations and enablement: Execute day-to-day operational tasks in the market and support execution excellence. Support training and onboarding, act as the escalation point for CRM queries, and monitor system stability in coordination with IT, regional and global support teams.Data quality and compliance: Lead master data governance and data quality standards across assigned markets. Ensure accurate and compliant customer master data, hierarchies, and activity records. Proactively identify and address data risks and improvement opportunities.Releases and change management: Coordinate CRM releases, testing, and change activities across markets. Deliver change communications, training, and adoption tracking. Maintain documentation, guidance, and onboarding materials.SFE insights and performance enablement: Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs. Partner with analytics teams to translate insights into improved field execution.Qualifications, skills & experience requiredDegree in Business, Marketing, IT, Data & Analytics, or a related field.CRM, MarTech, digital, or data certifications preferred.Proven experience in CRM administration (for example, Salesforce or Veeva).Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.Exposure to data governance, system releases, and multi-country stakeholder engagement.Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.High attention to data quality, compliance, and detail.Ability to translate business needs into clear requirements and practical solutions.Strong stakeholder management and communication skills.Hands on, structured, and solution-oriented working style.Coaching mindset with an analytical and continuous improvement focus.Required Skills: Biopharmaceutical Industry, Continuous Process Improvement, Data Governance, Documentation Systems, Governance Framework, IT Demand Management, IT Project Lifecycle, Marketing, Marketing Automation, Measurement Analysis, Prioritization, Program Management, Stakeholder Engagement, Stakeholder Management, Strategic Management, Strategic PlanningPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:No relocationVISA Sponsorship:NoTravel Requirements:No Travel RequiredFlexible Work Arrangements:HybridShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:05/4/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.",1776504208000,"2026-04-18 11:23:54","2026-04-18T09:23:54.000Z",{"jsonldValid":13,"jsonld":12},{"id":75,"slug":76,"title":77,"companyname":78,"companylogo":79,"companyTagline":80,"companyIndustry":81,"city":82,"country":83,"remote":13,"employmentType":84,"department":16,"content_html":85,"content_text":86,"years":19,"createdAt":87,"updatedAtISO":88,"postedAtISO":89,"hasSalary":13,"salaryMin":90,"salaryMax":91,"currency":23,"schema":92},"2e891fc4a6284ce60d385711e42e6e4120cdd9529d7c246e9242ed9ef8a335cd","senior-manager-b2c-engagement-and-retention-at-zola-02c708d25b","Senior Manager, B2C Engagement & Retention","Zola","https://logo.clearbit.com/zola.com","For all the days along the way","Internet Publishing","New York","United States",[15],"\u003Cp>How Zola communicates with couples is one of the most important things we do. We reach them at every stage of their planning journey: the chaotic early weeks, the final stretch, the big day, and everything after. The program is mature. There is a clear opportunity to make it dramatically smarter.\u003C/p>\n\u003Cp>We're looking for a \u003Cstrong>Senior Manager, B2C Engagement & Retention\u003C/strong> to own that evolution. You'll inherit a strong foundation and be expected to push it forward: making communication more personal, more responsive, and more useful to couples at every stage. You'll manage one direct report and work across Product, Engineering, BI, and Creative to get there.\u003C/p>\n\u003Cp>This is a systems-thinking role with real execution requirements. The right person knows what great customer communication looks like, and can bring it to life. Lifecycle-specific experience is a plus, but not required. How you think about customers, and what it means to show up at the right moment matters more.\u003C/p>\n\u003Ch3>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cstrong>Own the strategy\u003C/strong>\u003C/p>\n\u003Cp>Define how Zola communicates with couples across their entire planning journey: which audiences, which moments, which messages matter most and what the program needs next to get meaningfully better.\u003C/p>\n\u003Cp>\u003Cstrong>Build and evolve the program\u003C/strong>\u003C/p>\n\u003Cp>Take a high-volume, multi-channel program and make it smarter. Move it from one-size-fits-all towards segmentation that responds to where each couple actually is. Own the roadmap for how we get there.\u003C/p>\n\u003Cp>\u003Cstrong>Make personalization real\u003C/strong>\u003C/p>\n\u003Cp>Build toward a program where messages feel relevant to this couple, not all couples. That means smarter use of behavioral data, dynamic content, and AI-assisted tools where they add genuine lift. Develop a clear point of view on where personalization moves the needle and where it introduces noise.\u003C/p>\n\u003Cp>\u003Cstrong>Run a rigorous experimentation program\u003C/strong>\u003C/p>\n\u003Cp>Own the testing roadmap. Design clean experiments, read results honestly, and turn findings into program decisions. Define success in terms that connect to real business outcomes like activation, engagement, revenue.\u003C/p>\n\u003Cp>\u003Cstrong>Develop your direct report\u003C/strong>\u003C/p>\n\u003Cp>Manage and grow one direct report who owns day-to-day execution of the blast calendar and promotional sends. Set clear priorities so execution runs without your involvement on every send, freeing you to operate at the strategy level. Create real growth opportunities and hold the bar on quality.\u003C/p>\n\u003Cp>\u003Cstrong>Partner cross-functionally\u003C/strong>\u003C/p>\n\u003Cp>Work across Product, Merch, BI, and Creative to move the program forward. Bring a clear point of view to every conversation and a genuine willingness to collaboratively build towards the best answer. The wins here are shared ones.\u003C/p>\n\u003Ch3>\u003Cstrong>Responsibilities\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>7-9 years in a B2C marketing role with real ownership over a customer-facing program.\u003C/li>\n\u003Cli>Demonstrated track record of building programs that move the needle on engagement or retention metrics\u003C/li>\n\u003Cli>You think at the journey level before the campaign level. Your instinct when a request lands is to ask where it fits in the full arc of the customer’s experience.\u003C/li>\n\u003Cli>Analytically rigorous. You know how to design a clean test, read results honestly, and make program decisions from data rather than intuition alone.\u003C/li>\n\u003Cli>A natural pattern-matcher. You notice when something is off before it becomes a problem.\u003C/li>\n\u003Cli>Comfort with ambiguity and a bias towards figuring things out. This program is evolving and the person who runs it needs to be energized by that.\u003C/li>\n\u003Cli>Experience managing at least one direct report with genuine ownership over outcomes.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Background\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience in lifecycle, CRM, retention or owned-channel marketing.\u003C/li>\n\u003Cli>Fluency in a modern lifecycle or CRM platform (Iterable, Braze, Klaviyo, etc). Comfort building logic and configuring triggers.\u003C/li>\n\u003Cli>Working knowledge of how customer data flows from a data warehouse into a CRM. You don’t need to build the pipelines, but you need to know when something is broken and how to ask for the right fix.\u003C/li>\n\u003Cli>Hands-on experience with AI tools applied to marketing, whether in content generation, personalization or workflow automation.\u003C/li>\n\u003Cli>Looker or similar BI proficiency to build and own a performance reporting view without relying on an analyst.\u003C/li>\n\u003Cli>Experience navigating any platform or tooling migration while maintaining program performance.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nontraditional candidates welcome. \u003C/strong>Mindset and aptitude matter more than a lifecycle-specific resume. If you understand customer journeys deeply, know how to build communication that moves them and can learn a new platform fast, we want to hear from you.\u003C/p>\n\u003Cp>The salary range for this position is $120,000-$130,000. This full-time role will be hybrid at our office in NYC (Tuesdays & Thursdays).\u003C/p>\n\u003Cp>\u003Cstrong>ABOUT ZOLA\u003C/strong>\u003C/p>\n\u003Cp>We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.\u003C/p>\n\u003Cp>We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.\u003C/p>\n\u003Cp>We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.\u003C/p>\n\u003Cp>Our headquarters is in NYC. Come work with us!\u003C/p>","How Zola communicates with couples is one of the most important things we do. We reach them at every stage of their planning journey: the chaotic early weeks, the final stretch, the big day, and everything after. The program is mature. There is a clear opportunity to make it dramatically smarter.\nWe're looking for a Senior Manager, B2C Engagement & Retention to own that evolution. You'll inherit a strong foundation and be expected to push it forward: making communication more personal, more responsive, and more useful to couples at every stage. You'll manage one direct report and work across Product, Engineering, BI, and Creative to get there.\nThis is a systems-thinking role with real execution requirements. The right person knows what great customer communication looks like, and can bring it to life. Lifecycle-specific experience is a plus, but not required. How you think about customers, and what it means to show up at the right moment matters more.\nWhat You’ll Do\nOwn the strategy\nDefine how Zola communicates with couples across their entire planning journey: which audiences, which moments, which messages matter most and what the program needs next to get meaningfully better.\nBuild and evolve the program\nTake a high-volume, multi-channel program and make it smarter. Move it from one-size-fits-all towards segmentation that responds to where each couple actually is. Own the roadmap for how we get there.\nMake personalization real\nBuild toward a program where messages feel relevant to this couple, not all couples. That means smarter use of behavioral data, dynamic content, and AI-assisted tools where they add genuine lift. Develop a clear point of view on where personalization moves the needle and where it introduces noise.\nRun a rigorous experimentation program\nOwn the testing roadmap. Design clean experiments, read results honestly, and turn findings into program decisions. Define success in terms that connect to real business outcomes like activation, engagement, revenue.\nDevelop your direct report\nManage and grow one direct report who owns day-to-day execution of the blast calendar and promotional sends. Set clear priorities so execution runs without your involvement on every send, freeing you to operate at the strategy level. Create real growth opportunities and hold the bar on quality.\nPartner cross-functionally\nWork across Product, Merch, BI, and Creative to move the program forward. Bring a clear point of view to every conversation and a genuine willingness to collaboratively build towards the best answer. The wins here are shared ones.\nResponsibilities\n\n7-9 years in a B2C marketing role with real ownership over a customer-facing program.\nDemonstrated track record of building programs that move the needle on engagement or retention metrics\nYou think at the journey level before the campaign level. Your instinct when a request lands is to ask where it fits in the full arc of the customer’s experience.\nAnalytically rigorous. You know how to design a clean test, read results honestly, and make program decisions from data rather than intuition alone.\nA natural pattern-matcher. You notice when something is off before it becomes a problem.\nComfort with ambiguity and a bias towards figuring things out. This program is evolving and the person who runs it needs to be energized by that.\nExperience managing at least one direct report with genuine ownership over outcomes.\n\nBackground\n\nExperience in lifecycle, CRM, retention or owned-channel marketing.\nFluency in a modern lifecycle or CRM platform (Iterable, Braze, Klaviyo, etc). Comfort building logic and configuring triggers.\nWorking knowledge of how customer data flows from a data warehouse into a CRM. You don’t need to build the pipelines, but you need to know when something is broken and how to ask for the right fix.\nHands-on experience with AI tools applied to marketing, whether in content generation, personalization or workflow automation.\nLooker or similar BI proficiency to build and own a performance reporting view without relying on an analyst.\nExperience navigating any platform or tooling migration while maintaining program performance.\n\nNontraditional candidates welcome. Mindset and aptitude matter more than a lifecycle-specific resume. If you understand customer journeys deeply, know how to build communication that moves them and can learn a new platform fast, we want to hear from you.\nThe salary range for this position is $120,000-$130,000. This full-time role will be hybrid at our office in NYC (Tuesdays & Thursdays).\nABOUT ZOLA\nWe're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.\nWe built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.\nWe are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.\nOur headquarters is in NYC. Come work with us!",1782876392000,"2026-07-01 05:27:02","2026-06-30T19:31:39.000Z",120000,130000,{"jsonldValid":13,"jsonld":12},{"id":94,"slug":95,"title":96,"companyname":97,"companylogo":12,"city":98,"country":83,"remote":13,"employmentType":99,"department":101,"content_html":102,"content_text":103,"years":19,"createdAt":104,"updatedAtISO":105,"postedAtISO":106,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":107},"36889d59ce2227fe2630224cddc7aed5bd5f9efab9d4a0168c12e753ca9a27c5","field-marketing-manager-at-aledade-aad4a4b8a0","Field Marketing Manager","aledade","Miami",[100],"Contract","Other","\u003Cp>The \u003Cstrong>Field Marketing Manager \u003C/strong>will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners.  This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers. \u003C/p>\u003Cbr>\u003Ch2>Primary Duties:\u003C/h2>\u003Cli>\u003Cstrong>Lead Experiential Strategy. \u003C/strong>Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.\u003C/li>\n\u003Cli>\u003Cstrong>Develop Market-Specific Campaigns. \u003C/strong>Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers.\u003C/li>\n\u003Cli>\u003Cstrong>Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics.\u003C/strong> Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).\u003C/li>\n\u003Cli>\u003Cstrong>Market Engagement & Lead Generation.\u003C/strong> Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies,  acting as a trusted partner and advocate for value-based care in local communities.\u003C/li>\n\u003Cli>\u003Cstrong>Analytics, Reporting & Process.\u003C/strong> Leadership  Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.\u003C/li>\u003Cbr>\u003Ch2>Minimum Qualifications:\u003C/h2>\u003Cli>Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field\u003C/li>\n\u003Cli>8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system\u003C/li>\n\u003Cli>\u003Cstrong>Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)\u003C/strong>\u003C/li>\n\u003Cli>2+ years of experience with marketing automation technology, preferably Hubspot.\u003C/li>\u003Cbr>\u003Ch2>Preferred knowledge, skills, and/or abilities:\u003C/h2>\u003Cli>Experience engaging with executive-level leaders, including physicians and healthcare decision-makers\u003C/li>\n\u003Cli>Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics\u003C/li>\n\u003Cli>Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships\u003C/li>\n\u003Cli>Able to solve complex challenges creatively while managing multiple stakeholders\u003C/li>\n\u003Cli>Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs\u003C/li>\n\u003Cli>Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission\u003C/li>\n\u003Cli>Outstanding organizational skills and attention to detail\u003C/li>\n\u003Cli>Experience in organizing and managing executive-level events and community engagements\u003C/li>\n\u003Cli>Demonstrable experience successfully managing Agile projects\u003C/li>\u003Cbr>\u003Ch2>Physical Requirements:\u003C/h2>\u003Cli>Must carry a valid driver’s license and be able to drive within assigned territory\u003C/li>\n\u003Cli>Must be able to travel via plane when needed\u003C/li>\n\u003Cli>Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.\u003C/li>\n\u003Cli>Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs\u003C/li>\u003Cbr>\u003Cp>\u003Cb>Who We Are:\u003C/b>\u003C/p>\u003Cp>Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>What Does This Mean for You?\u003C/b>\u003C/p>\u003Cp>At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.\u003C/p>\u003Cbr>\u003Cp>In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:\u003C/p>\u003Cbr>\u003Cp>Flexible work schedules and the ability to work remotely are available for many roles\u003C/p>\u003Cp>Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners\u003C/p>\u003Cp>Robust time-off plan (21 days of PTO in your first year)\u003C/p>\u003Cp>Two paid volunteer days and 11 paid holidays\u003C/p>\u003Cp>12 weeks paid parental leave for all new parents\u003C/p>\u003Cp>Six weeks paid sabbatical after six years of service\u003C/p>\u003Cp>Educational Assistant Program and Clinical Employee Reimbursement Program\u003C/p>\u003Cp>401(k) with up to 4% match\u003C/p>\u003Cp>Stock options\u003C/p>\u003Cp>And much more!\u003C/p>\u003Cbr>\u003Cp>\u003Ci>At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>\u003Cu>Privacy Policy:\u003C/u> By applying for this job, you agree to Aledade's Applicant Privacy Policy available at  https://www.aledade.com/privacy-policy-applicants\u003C/p>","The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners.  This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers. Primary Duties:Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.\nDevelop Market-Specific Campaigns. Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers.\nPartner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).\nMarket Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies,  acting as a trusted partner and advocate for value-based care in local communities.\nAnalytics, Reporting & Process. Leadership  Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.Minimum Qualifications:Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field\n8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system\nWillingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)\n2+ years of experience with marketing automation technology, preferably Hubspot.Preferred knowledge, skills, and/or abilities:Experience engaging with executive-level leaders, including physicians and healthcare decision-makers\nExperience developing and executing regional marketing plans aligned with local KPIs and market dynamics\nDemonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships\nAble to solve complex challenges creatively while managing multiple stakeholders\nStrong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs\nExcellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission\nOutstanding organizational skills and attention to detail\nExperience in organizing and managing executive-level events and community engagements\nDemonstrable experience successfully managing Agile projectsPhysical Requirements:Must carry a valid driver’s license and be able to drive within assigned territory\nMust be able to travel via plane when needed\nSitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.\nStanding or walking for hours at a time and occasionally lifting and carrying up to 25lbsWho We Are:Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.What Does This Mean for You?At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:Flexible work schedules and the ability to work remotely are available for many rolesHealth, dental and vision insurance paid up to 80% for employees, dependents and domestic partnersRobust time-off plan (21 days of PTO in your first year)Two paid volunteer days and 11 paid holidays12 weeks paid parental leave for all new parentsSix weeks paid sabbatical after six years of serviceEducational Assistant Program and Clinical Employee Reimbursement Program401(k) with up to 4% matchStock optionsAnd much more!At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at  https://www.aledade.com/privacy-policy-applicants",1782840723000,"2026-06-30 19:32:18","2026-06-29T21:39:43.313Z",{"jsonldValid":13,"jsonld":12},1782895343901]