[{"data":1,"prerenderedAt":103},["ShallowReactive",2],{"$fGJUHXaFev8wFFRtfJMY4VGidpxJ2waOHqiEVaDeIMbo":3,"$f8PNM9MrHvGTymrYBJEVNXFi446JOxORvkpBmDEpJw5w":24},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":11,"remote":12,"employmentType":13,"department":15,"content_html":16,"content_text":17,"years":18,"createdAt":19,"updatedAtISO":20,"postedAtISO":21,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":23},"7ff5cc2fb7e8bbc4f2cc586c103b4760c5df9c3e9e0ecbed84621316dc658e12","demand-generation-specialist-maternity-leave-at-pluxee-3eb6c9332f","Demand Generation Specialist (maternity leave)","Pluxee","https://logo.clearbit.com/pluxeegroup.com","Consumer Services","",false,[14],"Full-time","Other","\u003Cp>\u003Cb>At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. \u003C/b>\u003C/p>Temporary / Casual Employee (Fixed Term) (Seasonal)\u003Cbr>\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>The Demand Generation Specialist is responsible for creating, adapting, and optimizing engaging digital content that supports Pluxee’s local marketing campaigns, websites, and engagement channels. Whether working at local level, the role ensures content reflects Pluxee’s brand voice, is tailored to audience needs, and drives performance across digital touchpoints. This role works closely with content managers, campaign teams, and creative partners to bring digital experiences to life across channels.\u003Cp>\u003Cb>YOUR NEXT CHALLENGE \u003C/b>\u003C/p>\u003Cp>1. \u003Cb>\u003Cspan>Lead Generation Content\u003C/span>\u003C/b>\u003Cspan>: Take a lead role in creating diverse content formats such as ebooks, checklists, market reports, and more, contributing to effective lead generation. Develop and execute a content strategy aligned with SEO/GEO objectives, defined with the Demand Generation Manager and CMO.\u003C/span>\u003C/p>\u003Cp>\u003Cspan>2. \u003C/span>\u003Cb>\u003Cspan>Innovative Content Formats\u003C/span>\u003C/b>\u003Cspan>: Generate fresh ideas for engaging content formats, including AI, videos, podcasts, webinars, and other creative approaches to captivate our target audience.\u003C/span>\u003C/p>\u003Cp>3.\u003Cb> Campaign & Channel Content Support Write and update\u003C/b> content for local landing pages, newsletters, lead-generation campaigns, and employer branding efforts. Collaborate with local digital, sales, and product teams to ensure marketing messages are clear and compelling.  \u003C/p>\u003Cp>4. \u003Cb>\u003Cspan>SEO Optimization: \u003C/span>\u003C/b>\u003Cspan>Collaborate closely with the Demand Generation Manager to optimize content for search engines, supporting the shift from paid to organic lead acquisition.\u003C/span>\u003C/p>\u003Cp>5. \u003Cb>Performance Tracking & Reporting Support Use\u003C/b> content dashboards and analytics tools to track page views, engagement, and content usage. \u003C/p>\u003Cbr>\u003Cp>\u003Cb>YOU ARE A MATCH IF... \u003C/b>\u003C/p>\u003Cp>\u003Cb>- Education\u003C/b>: Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or a related field.  \u003C/p>\u003Cp>\u003Cb>- Work Experience\u003C/b>: 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting, particularly in the B2B SaaS or HRTech industry.  \u003C/p>\u003Cp>\u003Cb>- \u003C/b>\u003Cb>Certifications Requirements\u003C/b>: Certification in Digital Marketing (e.g., Google Analytics, HubSpot) preferred.\u003C/p>\u003Cp>\u003Cb>- Languages:\u003C/b> English high and Spanish native\u003Cbr>\u003Cbr>\u003Cb>- Competencies:\u003C/b>\u003Cbr>Adaptability (Competent)\u003Cbr>Collaborates (Competent)\u003Cbr>Communication (Competent)\u003Cbr>Content Creation (Competent)\u003Cbr>Creativity (Competent)\u003Cbr>Data Analysis (Competent)\u003Cbr>Digital Marketing Strategy (Competent)\u003Cbr>Email Marketing (Competent)\u003Cbr>Problem-Solving (Competent)\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Detail-Oriented\u003C/b>: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.\u003C/p>\u003Cp>\u003Cb>Analytical\u003C/b>: You naturally dive deep into data to support your decisions.\u003C/p>\u003Cp>\u003Cb>Problem-solver\u003C/b>: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.\u003C/p>\u003Cp>\u003Cb>Highly Organized\u003C/b>: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasks\u003C/p>\u003Cp>\u003Cb>A Project Manager\u003C/b>: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.\u003C/p>\u003Cp>\u003Cb>Strategic Thinker\u003C/b>: Capacity to think strategically and align content creation with both short-term and long-term marketing goals.\u003C/p>\u003Cbr>\u003Cbr>\u003Cp>\u003Cb>Why join Pluxee?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Join an inclusive team\u003C/b>\u003C/p>\u003Cp>Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.\u003C/p>\u003Cp>\u003Cb>Turn inspiration into possibility\u003C/b>\u003C/p>\u003Cp>Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.\u003C/p>\u003Cp>\u003Cb>Make a positive impact\u003C/b>\u003C/p>\u003Cp>Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.\u003C/p>\u003Cp>\u003Cb>Grow with us\u003C/b>\u003C/p>\u003Cp>Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.\u003C/p>","At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Temporary / Casual Employee (Fixed Term) (Seasonal)Job Description:The Demand Generation Specialist is responsible for creating, adapting, and optimizing engaging digital content that supports Pluxee’s local marketing campaigns, websites, and engagement channels. Whether working at local level, the role ensures content reflects Pluxee’s brand voice, is tailored to audience needs, and drives performance across digital touchpoints. This role works closely with content managers, campaign teams, and creative partners to bring digital experiences to life across channels.YOUR NEXT CHALLENGE 1. Lead Generation Content: Take a lead role in creating diverse content formats such as ebooks, checklists, market reports, and more, contributing to effective lead generation. Develop and execute a content strategy aligned with SEO/GEO objectives, defined with the Demand Generation Manager and CMO.2. Innovative Content Formats: Generate fresh ideas for engaging content formats, including AI, videos, podcasts, webinars, and other creative approaches to captivate our target audience.3. Campaign & Channel Content Support Write and update content for local landing pages, newsletters, lead-generation campaigns, and employer branding efforts. Collaborate with local digital, sales, and product teams to ensure marketing messages are clear and compelling.  4. SEO Optimization: Collaborate closely with the Demand Generation Manager to optimize content for search engines, supporting the shift from paid to organic lead acquisition.5. Performance Tracking & Reporting Support Use content dashboards and analytics tools to track page views, engagement, and content usage. YOU ARE A MATCH IF... - Education: Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or a related field.  - Work Experience: 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting, particularly in the B2B SaaS or HRTech industry.  - Certifications Requirements: Certification in Digital Marketing (e.g., Google Analytics, HubSpot) preferred.- Languages: English high and Spanish native- Competencies:Adaptability (Competent)Collaborates (Competent)Communication (Competent)Content Creation (Competent)Creativity (Competent)Data Analysis (Competent)Digital Marketing Strategy (Competent)Email Marketing (Competent)Problem-Solving (Competent)Detail-Oriented: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.Analytical: You naturally dive deep into data to support your decisions.Problem-solver: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.Highly Organized: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasksA Project Manager: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.Strategic Thinker: Capacity to think strategically and align content creation with both short-term and long-term marketing goals.Why join Pluxee?Join an inclusive teamWork at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.Turn inspiration into possibilityGet space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.Make a positive impactTouch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.Grow with usGet support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.",0,1783178807000,"2026-07-04 17:26:59","2026-07-04T15:26:59.000Z","USD",{"jsonldValid":12,"jsonld":11},{"jobs":25},[26,37,45,57,68,86],{"id":27,"slug":28,"title":29,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":11,"remote":12,"employmentType":30,"department":15,"content_html":31,"content_text":32,"years":18,"createdAt":33,"updatedAtISO":34,"postedAtISO":35,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":36},"bf6a59caeadd4dd624e0de28d4098de57e181299ecdc5b6bbc2842f1283f4f91","coordinador-sr-de-marketing-at-pluxee-56cf8bc32f","Coordinador Sr. de Marketing",[14],"\u003Cp>\u003Cb>At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. \u003C/b>\u003C/p>Permanent Regular\u003Cbr>\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>The Brand & Content Manager supports the global execution of Pluxee’s brand and content strategies across multiple touchpoints and audiences. Reporting to the Brand & Content Director, this role ensures that all communications and assets adhere to brand guidelines and editorial standards while resonating with clients, consumers, merchants, and employees. The Brand & Content Manager acts as a key interface between brand strategy and creative delivery—developing content, managing projects, and coordinating with global and local stakeholders to activate the brand consistently and effectively.\u003Cp>\u003Cbr> \u003C/p>\u003Ch1>Role Objective:\u003C/h1>\u003Cp>Lead the development and positioning of the brand, strengthening market presence, increasing brand awareness, and building greater relevance among target audiences through Go-To-Market strategies, communications, content, and digital growth initiatives.\u003C/p>\u003Cp>The role will manage a team of 4 people and will be responsible for leading brand, community, and communication initiatives, coordinating internal teams and external agencies to drive brand growth and strengthen its presence across digital channels. The role will report directly to the CMO – Marketing Director in Colombia.\u003Cbr>\u003Cbr> \u003C/p>\u003Ch2>🎯 Key Responsibilities:\u003C/h2>\u003Cul>\u003Cli>Design and implement Go-To-Market (GTM) strategies to strengthen the positioning of products and services.\u003C/li>\u003Cli>Build and execute the brand and communications strategy.\u003C/li>\u003Cli>Drive brand awareness and achieve stronger top-of-mind positioning among target segments.\u003C/li>\u003Cli>Develop strategies to increase presence and growth across social media channels and digital communities.\u003C/li>\u003Cli>Lead online and offline advertising campaigns focused on awareness, consideration, and engagement.\u003C/li>\u003Cli>Define content guidelines, storytelling, and brand tone of voice.\u003C/li>\u003Cli>Manage relationships and coordination with content, design, creative, events, PR, BTL, and ATL agencies.\u003C/li>\u003Cli>Design growth strategies for digital communities and owned channels.\u003C/li>\u003Cli>Analyze brand, campaign, and digital channel metrics to optimize performance and results.\u003C/li>\u003Cli>Implement AI-powered tools applied to content creation, segmentation, personalization, and analytics.\u003C/li>\u003Cli>Manage and develop the team, promoting effective execution and results-driven performance.\u003C/li>\u003Cli>Build strong relationships with internal and external stakeholders.\u003Cbr>\u003Cbr> \u003C/li>\u003C/ul>\u003Ch2>👤 Required Profile:\u003C/h2>\u003Cul>\u003Cli>5+ years of experience in marketing focused on brand, communications, or growth marketing.\u003C/li>\u003Cli>Experience leading teams for at least 1-2 years.\u003C/li>\u003Cli>Proven experience in:\u003C/li>\u003Cli>Experience using tools such as HubSpot, Google Analytics, and measurement platforms.\u003C/li>\u003Cli>Experience in industries such as financial services, e-commerce, or consumer goods (desirable).\u003C/li>\u003Cli>Practical knowledge and use of AI tools applied to marketing (mandatory).\u003C/li>\u003Cli>Fluent English communication skills, both written and spoken (mandatory).\u003C/li>\u003Cli>Availability for a hybrid work model, 2 to 3 days per week in Bogotá.\u003C/li>\u003C/ul>\u003Cbr>\u003Cbr>\u003Cp>\u003Cb>Why join Pluxee?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Join an inclusive team\u003C/b>\u003C/p>\u003Cp>Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.\u003C/p>\u003Cp>\u003Cb>Turn inspiration into possibility\u003C/b>\u003C/p>\u003Cp>Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.\u003C/p>\u003Cp>\u003Cb>Make a positive impact\u003C/b>\u003C/p>\u003Cp>Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.\u003C/p>\u003Cp>\u003Cb>Grow with us\u003C/b>\u003C/p>\u003Cp>Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.\u003C/p>","At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent RegularJob Description:The Brand & Content Manager supports the global execution of Pluxee’s brand and content strategies across multiple touchpoints and audiences. Reporting to the Brand & Content Director, this role ensures that all communications and assets adhere to brand guidelines and editorial standards while resonating with clients, consumers, merchants, and employees. The Brand & Content Manager acts as a key interface between brand strategy and creative delivery—developing content, managing projects, and coordinating with global and local stakeholders to activate the brand consistently and effectively. Role Objective:Lead the development and positioning of the brand, strengthening market presence, increasing brand awareness, and building greater relevance among target audiences through Go-To-Market strategies, communications, content, and digital growth initiatives.The role will manage a team of 4 people and will be responsible for leading brand, community, and communication initiatives, coordinating internal teams and external agencies to drive brand growth and strengthen its presence across digital channels. The role will report directly to the CMO – Marketing Director in Colombia. 🎯 Key Responsibilities:Design and implement Go-To-Market (GTM) strategies to strengthen the positioning of products and services.Build and execute the brand and communications strategy.Drive brand awareness and achieve stronger top-of-mind positioning among target segments.Develop strategies to increase presence and growth across social media channels and digital communities.Lead online and offline advertising campaigns focused on awareness, consideration, and engagement.Define content guidelines, storytelling, and brand tone of voice.Manage relationships and coordination with content, design, creative, events, PR, BTL, and ATL agencies.Design growth strategies for digital communities and owned channels.Analyze brand, campaign, and digital channel metrics to optimize performance and results.Implement AI-powered tools applied to content creation, segmentation, personalization, and analytics.Manage and develop the team, promoting effective execution and results-driven performance.Build strong relationships with internal and external stakeholders. 👤 Required Profile:5+ years of experience in marketing focused on brand, communications, or growth marketing.Experience leading teams for at least 1-2 years.Proven experience in:Experience using tools such as HubSpot, Google Analytics, and measurement platforms.Experience in industries such as financial services, e-commerce, or consumer goods (desirable).Practical knowledge and use of AI tools applied to marketing (mandatory).Fluent English communication skills, both written and spoken (mandatory).Availability for a hybrid work model, 2 to 3 days per week in Bogotá.Why join Pluxee?Join an inclusive teamWork at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.Turn inspiration into possibilityGet space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.Make a positive impactTouch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.Grow with usGet support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.",1782962822000,"2026-07-02 05:27:23","2026-07-02T03:27:23.000Z",{"jsonldValid":12,"jsonld":11},{"id":38,"slug":39,"title":40,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":11,"remote":12,"employmentType":41,"department":15,"content_html":42,"content_text":43,"years":18,"createdAt":33,"updatedAtISO":34,"postedAtISO":35,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":44},"46fa47e9dbcd8b64ebd4c92f5589ab098dc365a0f8e2174cb9ce2f766280f782","coordinador-sr-de-marketing-b2b-at-pluxee-cbfcb33e6a","Coordinador Sr. de Marketing B2B",[14],"\u003Cp>\u003Cb>At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. \u003C/b>\u003C/p>Permanent Regular\u003Cbr>\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>The role is a local leadership role responsible for planning and executing traditional marketing strategies that support sales enablement, market penetration, and brand awareness within the country. The role focuses on go-to-market execution, customer communications, and campaign activation, working closely with local sales, product, and digital teams. This role ensures the consistent local deployment of Pluxee’s value proposition, adapting global strategies to local market realities, and contributes to business performance through effective marketing execution.\u003Ch1>Role Objective:\u003C/h1>\u003Cp>Lead the B2B marketing strategy focused on strengthening the value proposition of products and services, driving a more consultative sales approach, and enabling the commercial team to clearly communicate the business benefits and impact that our solutions deliver to enterprise customers.\u003C/p>\u003Cp>The role will be responsible for developing marketing tools, content, and capabilities that enable the sales force, improve customer conversations, and drive growth through demand generation strategies. This position will manage a team of 3 people and report directly to the CMO – Marketing Director in Colombia.\u003Cbr>\u003Cbr> \u003C/p>\u003Ch2>🎯 Key Responsibilities:\u003C/h2>\u003Cul>\u003Cli>Design and execute B2B marketing strategies aligned with commercial and business objectives.\u003C/li>\u003Cli>Lead initiatives to strengthen the adoption and communication of the value proposition of products and services.\u003C/li>\u003Cli>Develop knowledge resources, content, and commercial materials to support the sales team.\u003C/li>\u003Cli>Implement sales enablement and training initiatives to drive a more consultative sales approach.\u003C/li>\u003Cli>Create methodologies and resources that help commercial teams connect product features with tangible customer benefits.\u003C/li>\u003Cli>Partner closely with Sales to identify growth opportunities and improve conversion.\u003C/li>\u003Cli>Design and execute inbound and outbound lead generation strategies.\u003C/li>\u003Cli>Lead performance marketing campaigns focused on acquisition and conversion.\u003C/li>\u003Cli>Support new product and service launches.\u003C/li>\u003Cli>Monitor and optimize the full marketing funnel (TOFU, MOFU, BOFU).\u003C/li>\u003Cli>Analyze marketing and commercial metrics to drive data-based decision making.\u003C/li>\u003Cli>Manage marketing automation tools and AI-powered solutions applied to marketing.\u003C/li>\u003Cli>Coordinate internal teams and external agencies.\u003Cbr>\u003Cbr> \u003C/li>\u003C/ul>\u003Ch2>👤 Required Profile:\u003C/h2>\u003Cul>\u003Cli>5+ years of experience in B2B or B2B2C marketing.\u003C/li>\u003Cli>Experience leading teams for at least 1-2 years.\u003C/li>\u003Cli>Proven experience in:\u003C/li>\u003Cli>Experience training or working directly with sales teams (desirable).\u003C/li>\u003Cli>Strong commercial results orientation (sales, pipeline, revenue).\u003C/li>\u003Cli>Analytical mindset and experience managing KPIs, dashboards, and performance metrics.\u003C/li>\u003Cli>Experience using tools such as HubSpot, Google Analytics, and marketing automation platforms.\u003C/li>\u003Cli>Experience in industries such as financial services or e-commerce (desirable).\u003C/li>\u003Cli>Practical knowledge and use of AI tools applied to marketing (mandatory).\u003C/li>\u003Cli>Fluent English communication skills, both written and spoken (mandatory).\u003C/li>\u003Cli>Availability for a hybrid work model, 2 to 3 days per week in Bogotá.\u003C/li>\u003C/ul>\u003Cbr>\u003Cbr>\u003Cp>\u003Cb>Why join Pluxee?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Join an inclusive team\u003C/b>\u003C/p>\u003Cp>Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.\u003C/p>\u003Cp>\u003Cb>Turn inspiration into possibility\u003C/b>\u003C/p>\u003Cp>Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.\u003C/p>\u003Cp>\u003Cb>Make a positive impact\u003C/b>\u003C/p>\u003Cp>Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.\u003C/p>\u003Cp>\u003Cb>Grow with us\u003C/b>\u003C/p>\u003Cp>Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.\u003C/p>","At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent RegularJob Description:The role is a local leadership role responsible for planning and executing traditional marketing strategies that support sales enablement, market penetration, and brand awareness within the country. The role focuses on go-to-market execution, customer communications, and campaign activation, working closely with local sales, product, and digital teams. This role ensures the consistent local deployment of Pluxee’s value proposition, adapting global strategies to local market realities, and contributes to business performance through effective marketing execution.Role Objective:Lead the B2B marketing strategy focused on strengthening the value proposition of products and services, driving a more consultative sales approach, and enabling the commercial team to clearly communicate the business benefits and impact that our solutions deliver to enterprise customers.The role will be responsible for developing marketing tools, content, and capabilities that enable the sales force, improve customer conversations, and drive growth through demand generation strategies. This position will manage a team of 3 people and report directly to the CMO – Marketing Director in Colombia. 🎯 Key Responsibilities:Design and execute B2B marketing strategies aligned with commercial and business objectives.Lead initiatives to strengthen the adoption and communication of the value proposition of products and services.Develop knowledge resources, content, and commercial materials to support the sales team.Implement sales enablement and training initiatives to drive a more consultative sales approach.Create methodologies and resources that help commercial teams connect product features with tangible customer benefits.Partner closely with Sales to identify growth opportunities and improve conversion.Design and execute inbound and outbound lead generation strategies.Lead performance marketing campaigns focused on acquisition and conversion.Support new product and service launches.Monitor and optimize the full marketing funnel (TOFU, MOFU, BOFU).Analyze marketing and commercial metrics to drive data-based decision making.Manage marketing automation tools and AI-powered solutions applied to marketing.Coordinate internal teams and external agencies. 👤 Required Profile:5+ years of experience in B2B or B2B2C marketing.Experience leading teams for at least 1-2 years.Proven experience in:Experience training or working directly with sales teams (desirable).Strong commercial results orientation (sales, pipeline, revenue).Analytical mindset and experience managing KPIs, dashboards, and performance metrics.Experience using tools such as HubSpot, Google Analytics, and marketing automation platforms.Experience in industries such as financial services or e-commerce (desirable).Practical knowledge and use of AI tools applied to marketing (mandatory).Fluent English communication skills, both written and spoken (mandatory).Availability for a hybrid work model, 2 to 3 days per week in Bogotá.Why join Pluxee?Join an inclusive teamWork at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.Turn inspiration into possibilityGet space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.Make a positive impactTouch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.Grow with usGet support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.",{"jsonldValid":12,"jsonld":11},{"id":46,"slug":47,"title":48,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":11,"remote":12,"employmentType":49,"department":50,"content_html":51,"content_text":52,"years":18,"createdAt":53,"updatedAtISO":54,"postedAtISO":55,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":56},"76a8bd301c87d5d8978bedfd3b0202cf75a2bee4f7a6d318d4b9e38d95b6b259","marketing-content-and-engagement-lead-at-pluxee-06dd53c402","Marketing Content & Engagement Lead",[14],"Marketing","\u003Cp>\u003Cb>At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. \u003C/b>\u003C/p>Permanent Regular\u003Cbr>\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>Pluxee is a global player in employee benefits and engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.\u003Cbr>Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.\u003Cbr>Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.\u003Cp>\u003Cb>🚀 Your next challenge\u003C/b>\u003C/p>\u003Cp>\u003Cb>Pluxee \u003C/b>is looking for a hands-on and versatile \u003Cb>Marketing Content & Engagement Lead\u003C/b> to strengthen our Marketing team and drive impactful content, campaigns, and stakeholder engagement across our B2B2C ecosystem.\u003C/p>\u003Cp>In this role, you will be responsible for executing and optimizing digital content across our website (EDDiE CMS) and CRM (HubSpot), while leading multi-channel engagement initiatives targeting clients, merchants, and consumers.\u003C/p>\u003Cp>You will play a key role in bringing our value proposition to life through high-quality content, lifecycle campaigns, and stakeholder-focused projects. If you enjoy combining creativity with execution, working cross-functionally, and delivering measurable marketing impact, this role is for you.\u003C/p>\u003Cp>\u003Cb>💡 About You\u003C/b>\u003C/p>\u003Cp>You are a proactive and detail-oriented marketing professional with \u003Cb>3–5+ years of experience\u003C/b> in digital marketing, content management, and campaign execution — ideally in a B2B or B2B2C environment.\u003C/p>\u003Cp>You are comfortable managing multiple channels and formats, from websites and CRM campaigns to marketing assets and events. You combine strong execution skills with a good understanding of engagement strategies and stakeholder needs.\u003C/p>\u003Cp>You enjoy working closely with Sales, CX, Product, and external partners, ensuring that marketing initiatives are aligned, effective, and delivered on time.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>✅ Key Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>Content Management (Website & CRM)\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own and execute content implementation on EDDiE CMS (website) and HubSpot.\u003C/li>\u003Cli>Create and update blog pages, product pages, landing pages, and conversion points.\u003C/li>\u003Cli>Build and optimize forms and user journeys to maximize engagement and lead conversion.\u003C/li>\u003Cli>Ensure consistency, accuracy, and alignment of content with brand and product positioning.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>CRM & Engagement Campaigns\u003C/b>\u003C/p>\u003Cul>\u003Cli>Design and execute email, SMS, and lifecycle campaigns for key stakeholders (clients, merchants, and consumers).\u003C/li>\u003Cli>Support acquisition, onboarding, engagement, and retention initiatives through targeted communications.\u003C/li>\u003Cli>Collaborate with Sales and CX to align campaigns with business priorities and customer journeys.\u003C/li>\u003Cli>Monitor and optimize campaign performance (open rates, CTR, conversion).\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Media Relations & Events\u003C/b>\u003C/p>\u003Cul>\u003Cli>Support and coordinate media relations activities, including press releases and PR opportunities.\u003C/li>\u003Cli>Plan and manage events (internal and external), ensuring strong brand visibility and stakeholder engagement.\u003C/li>\u003Cli>Work with partners and agencies to execute communication plans effectively.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Marketing Asset Creation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop high-quality products and commercial materials for Sales and CX teams.\u003C/li>\u003Cli>Produce guides, one-pagers, presentations, videos, and other assets using Canva, PowerPoint, PDF, and HTML.\u003C/li>\u003Cli>Ensure materials clearly communicate value propositions and support commercial conversations.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Stakeholder Projects Lead\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead and support key marketing projects across stakeholders, including:\u003C/li>\u003Cli>Coordinate cross-functional teams to deliver projects on time and with impact.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Stakeholder Collaboration & Reporting\u003C/b>\u003C/p>\u003Cul>\u003Cli>Act as a key point of contact between Marketing, Sales, CX, Product, and external partners.\u003C/li>\u003Cli>Track performance of campaigns and initiatives, providing insights and recommendations.\u003C/li>\u003Cli>Ensure strong alignment between marketing execution and business objectives.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>🌟 You’re a match if you…\u003C/b>\u003C/p>\u003Cul>\u003Cli>Have \u003Cb>3–5+ years\u003C/b> of experience in digital marketing, CRM, or content management roles.\u003C/li>\u003Cli>Have hands-on experience with CMS platforms and HubSpot (or similar CRM tools).\u003C/li>\u003Cli>Have experience with email marketing and lifecycle campaigns.\u003C/li>\u003Cli>Are comfortable creating marketing materials using tools like Canva, PowerPoint, or similar.\u003C/li>\u003Cli>Have experience coordinating events and/or PR activities (strong plus).\u003C/li>\u003Cli>Are highly organized, detail-oriented, and able to manage multiple projects simultaneously.\u003C/li>\u003Cli>Are proactive, solution-oriented, and thrive in cross-functional environments.\u003C/li>\u003Cli>Have strong communication skills and a good understanding of stakeholder management.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>🌍 Languages\u003C/b>\u003C/p>\u003Cul>\u003Cli>Portuguese (fluent) \u003C/li>\u003Cli>English (advanced) \u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>🔎 Recruitment Process\u003C/b>\u003C/p>\u003Cul>\u003Cli>Video call with HRBP \u003C/li>\u003Cli>Video call with Product & Marketing Manager \u003C/li>\u003Cli>Face to face with Country Managing Director \u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>🏅 Your Team\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Product & Marketing Manager\u003C/b> \u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>📍 Your Location\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Lisbon, Portugal\u003C/b> \u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>☀️ Happy at work\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>1) A meaningful job:\u003C/b>\u003Cbr>Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences. Contribute to making a real impact on millions of lives. Our business model delivers not just for individuals but for their communities too, by supporting local businesses and economies.\u003C/li>\u003Cli>\u003Cb>2) A great culture:\u003C/b>\u003Cbr>People matter – a lot! Be part of a multicultural team that moves as one in a fast-paced and innovative environment. We respect and care authentically about our people, embrace wellbeing and work-life balance, welcome new ideas — and have a lot of fun!\u003C/li>\u003Cli>\u003Cb>3) An empowering environment:\u003C/b>\u003Cbr>Be yourself! At Pluxee, we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growth opportunities are a given.\u003C/li>\u003C/ul>\u003Cbr>\u003Cbr>\u003Cp>\u003Cb>Why join Pluxee?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Join an inclusive team\u003C/b>\u003C/p>\u003Cp>Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.\u003C/p>\u003Cp>\u003Cb>Turn inspiration into possibility\u003C/b>\u003C/p>\u003Cp>Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.\u003C/p>\u003Cp>\u003Cb>Make a positive impact\u003C/b>\u003C/p>\u003Cp>Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.\u003C/p>\u003Cp>\u003Cb>Grow with us\u003C/b>\u003C/p>\u003Cp>Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.\u003C/p>","At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent RegularJob Description:Pluxee is a global player in employee benefits and engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.🚀 Your next challengePluxee is looking for a hands-on and versatile Marketing Content & Engagement Lead to strengthen our Marketing team and drive impactful content, campaigns, and stakeholder engagement across our B2B2C ecosystem.In this role, you will be responsible for executing and optimizing digital content across our website (EDDiE CMS) and CRM (HubSpot), while leading multi-channel engagement initiatives targeting clients, merchants, and consumers.You will play a key role in bringing our value proposition to life through high-quality content, lifecycle campaigns, and stakeholder-focused projects. If you enjoy combining creativity with execution, working cross-functionally, and delivering measurable marketing impact, this role is for you.💡 About YouYou are a proactive and detail-oriented marketing professional with 3–5+ years of experience in digital marketing, content management, and campaign execution — ideally in a B2B or B2B2C environment.You are comfortable managing multiple channels and formats, from websites and CRM campaigns to marketing assets and events. You combine strong execution skills with a good understanding of engagement strategies and stakeholder needs.You enjoy working closely with Sales, CX, Product, and external partners, ensuring that marketing initiatives are aligned, effective, and delivered on time.✅ Key ResponsibilitiesContent Management (Website & CRM)Own and execute content implementation on EDDiE CMS (website) and HubSpot.Create and update blog pages, product pages, landing pages, and conversion points.Build and optimize forms and user journeys to maximize engagement and lead conversion.Ensure consistency, accuracy, and alignment of content with brand and product positioning.CRM & Engagement CampaignsDesign and execute email, SMS, and lifecycle campaigns for key stakeholders (clients, merchants, and consumers).Support acquisition, onboarding, engagement, and retention initiatives through targeted communications.Collaborate with Sales and CX to align campaigns with business priorities and customer journeys.Monitor and optimize campaign performance (open rates, CTR, conversion).Media Relations & EventsSupport and coordinate media relations activities, including press releases and PR opportunities.Plan and manage events (internal and external), ensuring strong brand visibility and stakeholder engagement.Work with partners and agencies to execute communication plans effectively.Marketing Asset CreationDevelop high-quality products and commercial materials for Sales and CX teams.Produce guides, one-pagers, presentations, videos, and other assets using Canva, PowerPoint, PDF, and HTML.Ensure materials clearly communicate value propositions and support commercial conversations.Stakeholder Projects LeadLead and support key marketing projects across stakeholders, including:Coordinate cross-functional teams to deliver projects on time and with impact.Stakeholder Collaboration & ReportingAct as a key point of contact between Marketing, Sales, CX, Product, and external partners.Track performance of campaigns and initiatives, providing insights and recommendations.Ensure strong alignment between marketing execution and business objectives.🌟 You’re a match if you…Have 3–5+ years of experience in digital marketing, CRM, or content management roles.Have hands-on experience with CMS platforms and HubSpot (or similar CRM tools).Have experience with email marketing and lifecycle campaigns.Are comfortable creating marketing materials using tools like Canva, PowerPoint, or similar.Have experience coordinating events and/or PR activities (strong plus).Are highly organized, detail-oriented, and able to manage multiple projects simultaneously.Are proactive, solution-oriented, and thrive in cross-functional environments.Have strong communication skills and a good understanding of stakeholder management.🌍 LanguagesPortuguese (fluent) English (advanced) 🔎 Recruitment ProcessVideo call with HRBP Video call with Product & Marketing Manager Face to face with Country Managing Director 🏅 Your TeamProduct & Marketing Manager 📍 Your LocationLisbon, Portugal ☀️ Happy at work1) A meaningful job:Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences. Contribute to making a real impact on millions of lives. Our business model delivers not just for individuals but for their communities too, by supporting local businesses and economies.2) A great culture:People matter – a lot! Be part of a multicultural team that moves as one in a fast-paced and innovative environment. We respect and care authentically about our people, embrace wellbeing and work-life balance, welcome new ideas — and have a lot of fun!3) An empowering environment:Be yourself! At Pluxee, we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growth opportunities are a given.Why join Pluxee?Join an inclusive teamWork at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.Turn inspiration into possibilityGet space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.Make a positive impactTouch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.Grow with usGet support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.",1780111961000,"2026-05-30 05:35:58","2026-05-30T03:35:58.000Z",{"jsonldValid":12,"jsonld":11},{"id":58,"slug":59,"title":60,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":11,"remote":12,"employmentType":61,"department":50,"content_html":62,"content_text":63,"years":18,"createdAt":64,"updatedAtISO":65,"postedAtISO":66,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":67},"237791c9f670e35a7894fe97be3ed6f2dc41152ab729ecfa059557134388064b","digital-marketing-manager-performance-and-growth-at-pluxee-077439f811","Digital Marketing Manager - Performance and Growth",[14],"Permanent Regular\u003Cp>Job Description:\u003C/p>\u003Cp>Pluxee is a global leader in employee benefits and engagement, present in 31 countries and powered by technology and more than 5,000 engaged team members. We support over 500,000 clients, 36 million consumers, and 1.7 million merchants through a diverse portfolio of solutions across Meal & Food, Wellbeing, Lifestyle, Rewards & Recognition, and Public Benefits. \u003C/p>\u003Cp>Our mission: create positive impact and enhance people’s everyday experience. \u003C/p>\u003Cp>\u003Cb>🚀 Your next challenge\u003C/b>\u003C/p>\u003Cp>We are looking for a \u003Cb>Performance Growth Digital Marketing Manager\u003C/b> to accelerate Pluxee’s acquisition, conversion, and revenue growth in \u003Cb>LATAM South\u003C/b>. You will lead a multicultural team of 7 performance specialists across \u003Cb>Brazil, Peru, Chile, and Uruguay\u003C/b>, driving multi-country digital strategies while ensuring local excellence, that includes SEO/GEO, Paid Media and Marketing Automation. \u003C/p>\u003Cp>This role is ideal for a hands-on, data-driven leader passionate about scaling performance engines in a fast-paced, high-impact environment. \u003Cbr>\u003Cbr>The \u003Cb>Performance Growth Digital Marketing Manager \u003C/b>manages Pluxee’s multi‑country growth engine across Brazil, Peru, Chile, and Uruguay,  leading a multi-cultural team of 8 specialists focused on Paid Media, SEO/Geo, Marketing Automation, and Performance Analytics. The role drives end‑to‑end acquisition and retention strategies for B2B, B2M, and B2C audiences, ensuring regional consistency while adapting to local needs.\u003C/p>\u003Cp>\u003Cbr>The job includes overseeing campaign execution, optimization, experimentation, and conversion improvements, using data to steer decisions and maximize ROI. Collaborating closely with CRM, Product, Content, Sales, and Analytics teams to deliver integrated growth outcomes. As a regional leader, enable operational excellence, elevate digital maturity, and accelerate business growth through a strong performance marketing framework.\u003C/p>\u003Cp>\u003Cb>🚀 What You’ll Be Doing \u003C/b>\u003C/p>\u003Cp>1. Lead & Develop a High-Performing Multi-Country Team \u003C/p>\u003Cul>\u003Cli>\u003Cp>Manage, mentor, and upskill an 8-person performance marketing team distributed across 4 countries. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of experimentation, accountability, and continuous improvement. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>2. Own the Regional Performance Growth Strategy \u003C/p>\u003Cul>\u003Cli>\u003Cp>Design performance marketing strategies for B2B, B2M and B2C acquisition and retention funnels. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ensure cross-market consistency while adapting campaigns to local realities and targets. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>3. Scale Paid Media & Demand Generation \u003C/p>\u003Cul>\u003Cli>\u003Cp>Oversee execution and optimization of paid performance activities (Google Ads, Meta, LinkedIn, Programmatic). \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive full‑funnel growth—from impressions to qualified leads—following best practices reflected in Pluxee's paid media roles. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>4. Advance Data Analytics & Conversion Optimization \u003C/p>\u003Cul>\u003Cli>\u003Cp>Monitor the main KPIs (CPA, CPL, ROAS, CTR, CVR, CAC, LTV, etc). \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and interpret dashboards and reporting frameworks to support decision-making. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead testing frameworks (A/B tests, creative experiments, landing page optimization). \u003C/p>\u003C/li>\u003C/ul>\u003Cp>5. Strengthen Cross-Functional Collaboration \u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with CRM, Content, Product, Sales, and Local Marketing teams. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ensure alignment between demand generation, nurturing flows, and country-specific business objectives. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>6. Promote Innovation & Best Practices \u003C/p>\u003Cul>\u003Cli>\u003Cp>Introduce new channels, automation, and growth methodologies, spearheading innovation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of industry trends, bringing fresh insights to the region. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>7. Stakeholder Management \u003C/p>\u003Cul>\u003Cli>\u003Cp>Align priorities with Country Marketing Leads, Sales, and Regional Leadership to ensure consistency across Brazil, Peru, Chile, and Uruguay. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate closely with CRM, Content, Product, Analytics, and Sales to co‑create growth strategies and ensure end‑to‑end funnel performance. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Translate performance data into clear business insights for senior stakeholders, supporting decision‑making and regional planning. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Manage relationships with external vendors, platforms, and Martech/Adtech partners to drive execution quality and innovation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Facilitate best‑practice sharing across markets while respecting local specifics, ensuring smooth execution and shared ownership of results. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>🌟 You’re a match\u003C/b>\u003C/p>\u003Cul>\u003Cli>10+ years in performance or growth marketing. \u003C/li>\u003Cli>3+ years in leadership roles.\u003C/li>\u003Cli>Proven leadership in multi-country teams is ideal.\u003C/li>\u003Cli>Strong business acumen with a track record of scaling acquisition and retention in B2B or B2B2C environments. \u003C/li>\u003Cli>Deep knowledge of paid media platforms, analytics tools (GA4, Looker Studio, Tag Manager), and experimentation frameworks. \u003C/li>\u003Cli>Conversion Rate Optimization (CRO) & Data Analysis  \u003C/li>\u003Cli>Advanced English skills are mandatory. \u003C/li>\u003Cli>Advanced Spanish and Portuguese are high valued.\u003C/li>\u003Cli>Soft Skills: Inspirational leadership & team development, Strong stakeholder management, Agility and ability to navigate ambiguity, Passion for innovation, testing, and optimization. Problem-Solving & Strategic Thinking. \u003C/li>\u003Cli>Availability to work in a hybrid scheme.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>📍 Your location\u003C/b>\u003C/p>\u003Cul>\u003Cli>Santiago, Chile\u003C/li>\u003Cli>São Paulo, Brazil  \u003C/li>\u003C/ul>\u003Cp>\u003Cb>☀️ Why Join Pluxee? \u003C/b>\u003C/p>\u003Cul>\u003Cli>Opportunity to lead performance growth across four countries. \u003C/li>\u003Cli>A culture that values innovation, digital acceleration, and employee well-being. \u003C/li>\u003Cli>Part of a global organization committed to positive impact. \u003C/li>\u003C/ul>\u003Cp>\u003Cb>Ready to Make an Impact? \u003C/b>\u003C/p>\u003Cp>Apply now and help us shape the future of digital performance and growth at Pluxee. \u003C/p>","Permanent RegularJob Description:Pluxee is a global leader in employee benefits and engagement, present in 31 countries and powered by technology and more than 5,000 engaged team members. We support over 500,000 clients, 36 million consumers, and 1.7 million merchants through a diverse portfolio of solutions across Meal & Food, Wellbeing, Lifestyle, Rewards & Recognition, and Public Benefits. Our mission: create positive impact and enhance people’s everyday experience. 🚀 Your next challengeWe are looking for a Performance Growth Digital Marketing Manager to accelerate Pluxee’s acquisition, conversion, and revenue growth in LATAM South. You will lead a multicultural team of 7 performance specialists across Brazil, Peru, Chile, and Uruguay, driving multi-country digital strategies while ensuring local excellence, that includes SEO/GEO, Paid Media and Marketing Automation. This role is ideal for a hands-on, data-driven leader passionate about scaling performance engines in a fast-paced, high-impact environment. The Performance Growth Digital Marketing Manager manages Pluxee’s multi‑country growth engine across Brazil, Peru, Chile, and Uruguay,  leading a multi-cultural team of 8 specialists focused on Paid Media, SEO/Geo, Marketing Automation, and Performance Analytics. The role drives end‑to‑end acquisition and retention strategies for B2B, B2M, and B2C audiences, ensuring regional consistency while adapting to local needs.The job includes overseeing campaign execution, optimization, experimentation, and conversion improvements, using data to steer decisions and maximize ROI. Collaborating closely with CRM, Product, Content, Sales, and Analytics teams to deliver integrated growth outcomes. As a regional leader, enable operational excellence, elevate digital maturity, and accelerate business growth through a strong performance marketing framework.🚀 What You’ll Be Doing 1. Lead & Develop a High-Performing Multi-Country Team Manage, mentor, and upskill an 8-person performance marketing team distributed across 4 countries. Foster a culture of experimentation, accountability, and continuous improvement. 2. Own the Regional Performance Growth Strategy Design performance marketing strategies for B2B, B2M and B2C acquisition and retention funnels. Ensure cross-market consistency while adapting campaigns to local realities and targets. 3. Scale Paid Media & Demand Generation Oversee execution and optimization of paid performance activities (Google Ads, Meta, LinkedIn, Programmatic). Drive full‑funnel growth—from impressions to qualified leads—following best practices reflected in Pluxee's paid media roles. 4. Advance Data Analytics & Conversion Optimization Monitor the main KPIs (CPA, CPL, ROAS, CTR, CVR, CAC, LTV, etc). Build and interpret dashboards and reporting frameworks to support decision-making. Lead testing frameworks (A/B tests, creative experiments, landing page optimization). 5. Strengthen Cross-Functional Collaboration Partner with CRM, Content, Product, Sales, and Local Marketing teams. Ensure alignment between demand generation, nurturing flows, and country-specific business objectives. 6. Promote Innovation & Best Practices Introduce new channels, automation, and growth methodologies, spearheading innovation. Stay ahead of industry trends, bringing fresh insights to the region. 7. Stakeholder Management Align priorities with Country Marketing Leads, Sales, and Regional Leadership to ensure consistency across Brazil, Peru, Chile, and Uruguay. Collaborate closely with CRM, Content, Product, Analytics, and Sales to co‑create growth strategies and ensure end‑to‑end funnel performance. Translate performance data into clear business insights for senior stakeholders, supporting decision‑making and regional planning. Manage relationships with external vendors, platforms, and Martech/Adtech partners to drive execution quality and innovation. Facilitate best‑practice sharing across markets while respecting local specifics, ensuring smooth execution and shared ownership of results. 🌟 You’re a match10+ years in performance or growth marketing. 3+ years in leadership roles.Proven leadership in multi-country teams is ideal.Strong business acumen with a track record of scaling acquisition and retention in B2B or B2B2C environments. Deep knowledge of paid media platforms, analytics tools (GA4, Looker Studio, Tag Manager), and experimentation frameworks. Conversion Rate Optimization (CRO) & Data Analysis  Advanced English skills are mandatory. Advanced Spanish and Portuguese are high valued.Soft Skills: Inspirational leadership & team development, Strong stakeholder management, Agility and ability to navigate ambiguity, Passion for innovation, testing, and optimization. Problem-Solving & Strategic Thinking. Availability to work in a hybrid scheme.📍 Your locationSantiago, ChileSão Paulo, Brazil  ☀️ Why Join Pluxee? Opportunity to lead performance growth across four countries. A culture that values innovation, digital acceleration, and employee well-being. Part of a global organization committed to positive impact. Ready to Make an Impact? Apply now and help us shape the future of digital performance and growth at Pluxee.",1772775616000,"2026-03-06 06:40:39","2026-03-06T05:40:39.000Z",{"jsonldValid":12,"jsonld":11},{"id":69,"slug":70,"title":71,"companyname":72,"companylogo":73,"companyIndustry":74,"city":75,"country":76,"remote":12,"employmentType":77,"department":50,"content_html":78,"content_text":79,"years":18,"createdAt":80,"updatedAtISO":81,"postedAtISO":82,"hasSalary":12,"salaryMin":83,"salaryMax":84,"currency":22,"schema":85},"0d94da3e4520048c90514c7a16180e7d0ddd729d7ae1c6ba2d48b8984e0193a8","director-crm-and-customer-lifecycle-marketing-at-curaleaf-312bc846db","Director, CRM & Customer Lifecycle Marketing","Curaleaf","https://logo.clearbit.com/ir.curaleaf.com","Alternative Medicine","Stamford","United States",[14],"\u003Cp>At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.\u003C/p>\n\u003Cp>Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our \u003Cem>Rooted in Good\u003C/em> initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.\u003C/p>\u003Cp>\u003Cstrong>Title: Director, CRM & Customer Lifecycle Marketing\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Location: Stamford, CT\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Job Type: FT\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>About the Role:  \u003C/strong>\u003C/p>\n\u003Cp>Curaleaf is looking for a Director of CRM & Customer Lifecycle Marketing to help transform how we use customer data to drive retail growth, deepen customer relationships, improve retention, and increase customer lifetime value.\u003C/p>\n\u003Cp>This is a critical role for the business. Curaleaf has a large and valuable customer database, but we are not yet fully leveraging that data to understand our customers, segment them meaningfully, personalize our outreach, or build disciplined lifecycle marketing programs. We need a strategic, analytical, and hands-on CRM leader who can come in, assess the current state, identify the biggest opportunities, and build a more sophisticated CRM engine for the future.\u003C/p>\n\u003Cp>The primary focus of this role will be retail CRM. This leader will partner closely with Retail, E-Commerce/Product, Analytics, Brand Marketing, Creative, and IT teams to turn customer data into actionable strategies that drive traffic, conversion, repeat purchase, retention, and loyalty across Curaleaf’s retail dispensary network.\u003C/p>\n\u003Cp>The ideal candidate is intellectually curious, highly analytical, commercially minded, and comfortable operating in a fast-moving, highly regulated cannabis environment. They should be able to go deep into the data, identify meaningful customer segments, translate insights into action, and build CRM programs that are both customer-relevant and business-driving.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Build and Lead the CRM Strategy\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Assess Curaleaf’s current CRM approach, data assets, tools, capabilities, processes, and performance.\u003C/li>\n\u003Cli>Define a clear CRM vision, roadmap, and operating model focused primarily on retail growth.\u003C/li>\n\u003Cli>Establish a more disciplined approach to lifecycle marketing, customer segmentation, personalization, testing, and measurement.\u003C/li>\n\u003Cli>Build CRM strategies that support key business objectives, including new customer acquisition, repeat purchase, retention, reactivation, frequency, basket growth, and customer lifetime value.\u003C/li>\n\u003Cli>Create a practical roadmap that balances immediate business impact with longer-term capability building.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Turn Customer Data into Actionable Segments\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Analyze Curaleaf’s customer database to identify meaningful behavioral, value-based, geographic, category, frequency, and lifecycle segments.\u003C/li>\n\u003Cli>Develop actionable customer segments, such as new customers, high-value customers, category loyalists, promotion-sensitive shoppers, recently lapsed customers, long-term lapsed customers, and cross-sell opportunities.\u003C/li>\n\u003Cli>Partner with Analytics and Retail teams to understand customer behavior by market, store, category, brand, product type, and purchase occasion.\u003C/li>\n\u003Cli>Translate data into clear insights and recommendations that can be used by Marketing, Retail, Brand, Digital, and Merchandising teams.\u003C/li>\n\u003Cli>Build a segmentation framework that helps Curaleaf move from broad promotional blasts to more targeted, personalized, and effective customer engagement.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Drive Retail Lifecycle Marketing\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Design and optimize lifecycle programs across the customer journey, including onboarding, first-to-second purchase, category education, repeat purchase, loyalty, lapsed customer reactivation, and win-back.\u003C/li>\n\u003Cli>Develop CRM programs that help customers navigate the cannabis category, understand product formats, discover brands, and find products that fit their needs.\u003C/li>\n\u003Cli>Create targeted campaigns that support retail priorities, including traffic-driving offers, market-specific needs, product launches, seasonal events, and key promotional moments.\u003C/li>\n\u003Cli>Partner with Retail and Trade Marketing to ensure CRM supports store-level and market-level objectives.\u003C/li>\n\u003Cli>Build CRM programs that help Curaleaf grow both existing customer value and new customer conversion.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Build a Test-and-Learn Culture\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Establish a disciplined testing roadmap across audience segments, offers, messaging, timing, cadence, channels, and creative.\u003C/li>\n\u003Cli>Use data to determine what is working, what is not, and where Curaleaf should scale, optimize, or stop activity.\u003C/li>\n\u003Cli>Partner with Creative and Brand teams to ensure CRM messaging is not only targeted, but also on-brand, engaging, and easy for customers to understand.\u003C/li>\n\u003Cli>Develop clear reporting that connects CRM activity to business outcomes, including traffic, revenue, repeat rate, retention, basket size, category growth, offer performance, and customer lifetime value.\u003C/li>\n\u003Cli>Help the organization move from activity-based CRM to performance-based CRM.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Partner Cross-Functionally Across the Business\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Work closely with Retail Sales and Retail Operations to understand business priorities, store-level needs, customer behavior, and market dynamics.\u003C/li>\n\u003Cli>Partner with Brand Marketing to ensure CRM supports Curaleaf’s brand portfolio, including Select, Grassroots, Find, Jams, Anthem, Dark Heart, and other priority brands.\u003C/li>\n\u003Cli>Collaborate with Digital and E-Commerce teams to connect CRM with website, menu, product content, online ordering, and customer data capture.\u003C/li>\n\u003Cli>Influence cross-functional partners through strong insights, clear storytelling, and a practical understanding of what will drive the business.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who You Are:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>You are a CRM leader who knows how to turn customer data into business growth.\u003C/li>\n\u003Cli>You are intellectually curious and energized by digging into data to find patterns, opportunities, and customer insights.\u003C/li>\n\u003Cli>You are strategic enough to build the roadmap and hands-on enough to help bring it to life.\u003C/li>\n\u003Cli>You understand that great CRM is not just about sending emails or texts. It is about knowing the customer, understanding their behavior, and creating more relevant experiences that drive measurable outcomes.\u003C/li>\n\u003Cli>You are comfortable working in a business where the systems, processes, and data may not yet be perfect, and you know how to build structure without slowing down progress.\u003C/li>\n\u003Cli>You are a strong cross-functional partner who can work effectively with Marketing, Retail, Digital, Analytics, Technology, Creative, and Brand teams.\u003C/li>\n\u003Cli>You are commercially minded and understand that CRM must ultimately drive traffic, revenue, loyalty, and customer lifetime value.\u003C/li>\n\u003C/ul>\n\u003Ch3>SUPERVISORY RESPONSIBILITIES:\u003C/h3>\n\u003Cp>This position directly supervises the work activities of others and is accountable for the management of others, through a subordinate supervisor, concerning selection, recommending termination, performance appraisal, and professional development.  \u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Bring:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lead Curaleaf’s CRM and customer lifecycle marketing strategy, with a primary focus on retail.\u003C/li>\n\u003Cli>Build a customer segmentation framework using behavioral, transactional, category, value, lifecycle, and market-level data.\u003C/li>\n\u003Cli>Develop lifecycle programs that improve onboarding, engagement, repeat purchase, retention, reactivation, and loyalty.\u003C/li>\n\u003Cli>Partner with Retail Sales and Retail Operations to ensure CRM programs support store traffic, market priorities, and customer growth.\u003C/li>\n\u003Cli>Translate customer insights into actionable marketing plans, campaign briefs, personalization strategies, and testing plans.\u003C/li>\n\u003Cli>Create CRM programs that support brand and product priorities across Curaleaf’s portfolio.\u003C/li>\n\u003Cli>Improve the use of customer data across email, SMS, loyalty, e-commerce, and other owned channels.\u003C/li>\n\u003Cli>Partner with Analytics to define CRM KPIs, dashboards, reporting, and measurement frameworks.\u003C/li>\n\u003Cli>Partner with Technology and Digital teams to improve CRM platform capabilities, data capture, customer identity, automation, and personalization.\u003C/li>\n\u003Cli>Build a test-and-learn roadmap to continuously improve campaign performance and customer engagement.\u003C/li>\n\u003Cli>Serve as a key thought partner to leadership on customer strategy, CRM performance, lifecycle marketing, and retail growth opportunities.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8 to 12+ years of experience in CRM, lifecycle marketing, retention marketing, customer strategy, loyalty, database marketing, or related fields.\u003C/li>\n\u003Cli>Experience using customer data to build segmentation strategies and personalized marketing programs.\u003C/li>\n\u003Cli>Strong analytical skills, with the ability to translate data into clear insights, actions, and business recommendations.\u003C/li>\n\u003Cli>Experience building customer lifecycle programs across email, SMS, loyalty, digital, e-commerce, or retail channels.\u003C/li>\n\u003Cli>Strong understanding of CRM platforms, marketing automation, customer data, campaign operations, testing, and measurement.\u003C/li>\n\u003Cli>Experience partnering with Analytics, Technology, Digital, Retail, Creative, and Brand\u003Cstrong> \u003C/strong>teams.\u003C/li>\n\u003Cli>Proven ability to build structure, process, and roadmaps in a fast-moving or evolving business environment.\u003C/li>\n\u003Cli>Strong communication and presentation skills, including the ability to influence senior leaders and cross-functional partners.\u003C/li>\n\u003Cli>Strong project management skills, with the ability to manage multiple priorities and drive work forward with urgency.\u003C/li>\n\u003Cli>Bachelor’s degree required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience in retail, CPG, multi-unit retail, cannabis, beverage alcohol, wellness, or another regulated consumer category.\u003C/li>\n\u003Cli>Experience with loyalty programs, first-party data strategy, customer data platforms, or customer identity resolution.\u003C/li>\n\u003Cli>Experience working across multiple markets with different regulatory, operational, or commercial requirements.\u003C/li>\n\u003Cli>Experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, HubSpot, or similar tools.\u003C/li>\n\u003Cli>Experience building customer dashboards, performance scorecards, or test-and-learn measurement frameworks.\u003C/li>\n\u003Cli>Familiarity with cannabis consumers, dispensary retail, product formats, and state-by-state cannabis regulations is a plus.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Success in This Role Looks Like\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Curaleaf has a clearer understanding of its customer base and the key segments that drive retail growth.\u003C/li>\n\u003Cli>CRM evolves from broad promotional messaging to a more targeted, personalized, and insight-driven growth engine.\u003C/li>\n\u003Cli>Retail teams view CRM as a valuable business partner that helps drive traffic, repeat purchase, and customer loyalty.\u003C/li>\n\u003Cli>Marketing and Brand teams are better able to use customer data to inform messaging, offers, product education, and campaign planning.\u003C/li>\n\u003Cli>CRM performance is measured clearly and consistently, with a strong test-and-learn culture.\u003C/li>\n\u003Cli>Curaleaf begins to fully leverage the power of its first-party customer data as a competitive advantage.\u003C/li>\n\u003C/ul>\u003Cp>Connecticut Hiring Range\u003C/p>\u003Cp>$156,000—$173,000 USD\u003C/p>\u003Cp>\u003Cstrong>What We Offer:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Career Growth Opportunities\u003C/li>\n\u003Cli>Competitive Pay and Benefits\u003C/li>\n\u003Cli>Generous PTO and Parental Leave\u003C/li>\n\u003Cli>401(K) Retirement Plan\u003C/li>\n\u003Cli>Life/ Disability Insurance\u003C/li>\n\u003Cli>Community Involvement\u003C/li>\n\u003Cli>Referral Bonuses and Product Discounts\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Benefits vary by state, role type, and eligibility.  \u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Follow us on Social Media: \u003C/strong>\u003Cbr>Instagram: @curaleaf.usa\u003Cbr>Twitter: @Curaleaf_Inc\u003Cbr>LinkedIn: Curaleaf LinkedIn\u003C/p>\n\u003Cp>Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (\"Curaleaf\") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence\u003C/p>\n\u003Cp>\u003Cstrong>Our Vision:\u003C/strong> To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. \u003C/p>\n\u003Cp>\u003Cstrong>Our Values:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lead and Inspire.  \u003C/li>\n\u003Cli>Commit to Win.  \u003C/li>\n\u003Cli>ONE Curaleaf.  \u003C/li>\n\u003Cli>Driven to Deliver Excellence.  \u003C/li>\n\u003C/ul>\n\u003Cp>Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.\u003C/p>\n\u003Cp>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\u003C/p>\n\u003Cp>Individuals adversely impacted by the war on drugs are encouraged to apply.\u003C/p>\n\n\n\u003Cp>\u003Cem>Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. \u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>***Please note that U.S. immigration rules and regulations are governed by federal law; not state law.  Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas. \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>\u003C/strong>\u003C/p>","At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.\nJoin us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.Title: Director, CRM & Customer Lifecycle Marketing\nLocation: Stamford, CT\nJob Type: FT\nAbout the Role:  \nCuraleaf is looking for a Director of CRM & Customer Lifecycle Marketing to help transform how we use customer data to drive retail growth, deepen customer relationships, improve retention, and increase customer lifetime value.\nThis is a critical role for the business. Curaleaf has a large and valuable customer database, but we are not yet fully leveraging that data to understand our customers, segment them meaningfully, personalize our outreach, or build disciplined lifecycle marketing programs. We need a strategic, analytical, and hands-on CRM leader who can come in, assess the current state, identify the biggest opportunities, and build a more sophisticated CRM engine for the future.\nThe primary focus of this role will be retail CRM. This leader will partner closely with Retail, E-Commerce/Product, Analytics, Brand Marketing, Creative, and IT teams to turn customer data into actionable strategies that drive traffic, conversion, repeat purchase, retention, and loyalty across Curaleaf’s retail dispensary network.\nThe ideal candidate is intellectually curious, highly analytical, commercially minded, and comfortable operating in a fast-moving, highly regulated cannabis environment. They should be able to go deep into the data, identify meaningful customer segments, translate insights into action, and build CRM programs that are both customer-relevant and business-driving.\nWhat You’ll Do: \nBuild and Lead the CRM Strategy\n\nAssess Curaleaf’s current CRM approach, data assets, tools, capabilities, processes, and performance.\nDefine a clear CRM vision, roadmap, and operating model focused primarily on retail growth.\nEstablish a more disciplined approach to lifecycle marketing, customer segmentation, personalization, testing, and measurement.\nBuild CRM strategies that support key business objectives, including new customer acquisition, repeat purchase, retention, reactivation, frequency, basket growth, and customer lifetime value.\nCreate a practical roadmap that balances immediate business impact with longer-term capability building.\n\nTurn Customer Data into Actionable Segments\n\nAnalyze Curaleaf’s customer database to identify meaningful behavioral, value-based, geographic, category, frequency, and lifecycle segments.\nDevelop actionable customer segments, such as new customers, high-value customers, category loyalists, promotion-sensitive shoppers, recently lapsed customers, long-term lapsed customers, and cross-sell opportunities.\nPartner with Analytics and Retail teams to understand customer behavior by market, store, category, brand, product type, and purchase occasion.\nTranslate data into clear insights and recommendations that can be used by Marketing, Retail, Brand, Digital, and Merchandising teams.\nBuild a segmentation framework that helps Curaleaf move from broad promotional blasts to more targeted, personalized, and effective customer engagement.\n\nDrive Retail Lifecycle Marketing\n\nDesign and optimize lifecycle programs across the customer journey, including onboarding, first-to-second purchase, category education, repeat purchase, loyalty, lapsed customer reactivation, and win-back.\nDevelop CRM programs that help customers navigate the cannabis category, understand product formats, discover brands, and find products that fit their needs.\nCreate targeted campaigns that support retail priorities, including traffic-driving offers, market-specific needs, product launches, seasonal events, and key promotional moments.\nPartner with Retail and Trade Marketing to ensure CRM supports store-level and market-level objectives.\nBuild CRM programs that help Curaleaf grow both existing customer value and new customer conversion.\n\nBuild a Test-and-Learn Culture\n\nEstablish a disciplined testing roadmap across audience segments, offers, messaging, timing, cadence, channels, and creative.\nUse data to determine what is working, what is not, and where Curaleaf should scale, optimize, or stop activity.\nPartner with Creative and Brand teams to ensure CRM messaging is not only targeted, but also on-brand, engaging, and easy for customers to understand.\nDevelop clear reporting that connects CRM activity to business outcomes, including traffic, revenue, repeat rate, retention, basket size, category growth, offer performance, and customer lifetime value.\nHelp the organization move from activity-based CRM to performance-based CRM.\n\nPartner Cross-Functionally Across the Business\n\nWork closely with Retail Sales and Retail Operations to understand business priorities, store-level needs, customer behavior, and market dynamics.\nPartner with Brand Marketing to ensure CRM supports Curaleaf’s brand portfolio, including Select, Grassroots, Find, Jams, Anthem, Dark Heart, and other priority brands.\nCollaborate with Digital and E-Commerce teams to connect CRM with website, menu, product content, online ordering, and customer data capture.\nInfluence cross-functional partners through strong insights, clear storytelling, and a practical understanding of what will drive the business.\n\nWho You Are:\n\nYou are a CRM leader who knows how to turn customer data into business growth.\nYou are intellectually curious and energized by digging into data to find patterns, opportunities, and customer insights.\nYou are strategic enough to build the roadmap and hands-on enough to help bring it to life.\nYou understand that great CRM is not just about sending emails or texts. It is about knowing the customer, understanding their behavior, and creating more relevant experiences that drive measurable outcomes.\nYou are comfortable working in a business where the systems, processes, and data may not yet be perfect, and you know how to build structure without slowing down progress.\nYou are a strong cross-functional partner who can work effectively with Marketing, Retail, Digital, Analytics, Technology, Creative, and Brand teams.\nYou are commercially minded and understand that CRM must ultimately drive traffic, revenue, loyalty, and customer lifetime value.\n\nSUPERVISORY RESPONSIBILITIES:\nThis position directly supervises the work activities of others and is accountable for the management of others, through a subordinate supervisor, concerning selection, recommending termination, performance appraisal, and professional development.  \nWhat You’ll Bring:\n\nLead Curaleaf’s CRM and customer lifecycle marketing strategy, with a primary focus on retail.\nBuild a customer segmentation framework using behavioral, transactional, category, value, lifecycle, and market-level data.\nDevelop lifecycle programs that improve onboarding, engagement, repeat purchase, retention, reactivation, and loyalty.\nPartner with Retail Sales and Retail Operations to ensure CRM programs support store traffic, market priorities, and customer growth.\nTranslate customer insights into actionable marketing plans, campaign briefs, personalization strategies, and testing plans.\nCreate CRM programs that support brand and product priorities across Curaleaf’s portfolio.\nImprove the use of customer data across email, SMS, loyalty, e-commerce, and other owned channels.\nPartner with Analytics to define CRM KPIs, dashboards, reporting, and measurement frameworks.\nPartner with Technology and Digital teams to improve CRM platform capabilities, data capture, customer identity, automation, and personalization.\nBuild a test-and-learn roadmap to continuously improve campaign performance and customer engagement.\nServe as a key thought partner to leadership on customer strategy, CRM performance, lifecycle marketing, and retail growth opportunities.\n\nRequired Qualifications\n\n8 to 12+ years of experience in CRM, lifecycle marketing, retention marketing, customer strategy, loyalty, database marketing, or related fields.\nExperience using customer data to build segmentation strategies and personalized marketing programs.\nStrong analytical skills, with the ability to translate data into clear insights, actions, and business recommendations.\nExperience building customer lifecycle programs across email, SMS, loyalty, digital, e-commerce, or retail channels.\nStrong understanding of CRM platforms, marketing automation, customer data, campaign operations, testing, and measurement.\nExperience partnering with Analytics, Technology, Digital, Retail, Creative, and Brand teams.\nProven ability to build structure, process, and roadmaps in a fast-moving or evolving business environment.\nStrong communication and presentation skills, including the ability to influence senior leaders and cross-functional partners.\nStrong project management skills, with the ability to manage multiple priorities and drive work forward with urgency.\nBachelor’s degree required.\n\nPreferred Qualifications\n\nExperience in retail, CPG, multi-unit retail, cannabis, beverage alcohol, wellness, or another regulated consumer category.\nExperience with loyalty programs, first-party data strategy, customer data platforms, or customer identity resolution.\nExperience working across multiple markets with different regulatory, operational, or commercial requirements.\nExperience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, HubSpot, or similar tools.\nExperience building customer dashboards, performance scorecards, or test-and-learn measurement frameworks.\nFamiliarity with cannabis consumers, dispensary retail, product formats, and state-by-state cannabis regulations is a plus.\n\nSuccess in This Role Looks Like\n\nCuraleaf has a clearer understanding of its customer base and the key segments that drive retail growth.\nCRM evolves from broad promotional messaging to a more targeted, personalized, and insight-driven growth engine.\nRetail teams view CRM as a valuable business partner that helps drive traffic, repeat purchase, and customer loyalty.\nMarketing and Brand teams are better able to use customer data to inform messaging, offers, product education, and campaign planning.\nCRM performance is measured clearly and consistently, with a strong test-and-learn culture.\nCuraleaf begins to fully leverage the power of its first-party customer data as a competitive advantage.\nConnecticut Hiring Range$156,000—$173,000 USDWhat We Offer:\n\nCareer Growth Opportunities\nCompetitive Pay and Benefits\nGenerous PTO and Parental Leave\n401(K) Retirement Plan\nLife/ Disability Insurance\nCommunity Involvement\nReferral Bonuses and Product Discounts\n\nBenefits vary by state, role type, and eligibility.  \nFollow us on Social Media: Instagram: @curaleaf.usaTwitter: @Curaleaf_IncLinkedIn: Curaleaf LinkedIn\nCuraleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (\"Curaleaf\") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence\nOur Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. \nOur Values:\n\nLead and Inspire.  \nCommit to Win.  \nONE Curaleaf.  \nDriven to Deliver Excellence.  \n\nCuraleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.\nWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\nIndividuals adversely impacted by the war on drugs are encouraged to apply.\n\n\nCurrent Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. \n\n***Please note that U.S. immigration rules and regulations are governed by federal law; not state law.  Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas. \n***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.",1783222046000,"2026-07-05 05:27:39","2026-06-25T21:11:09.000Z",156000,173000,{"jsonldValid":12,"jsonld":11},{"id":87,"slug":88,"title":89,"companyname":90,"companylogo":11,"city":91,"country":76,"remote":12,"employmentType":92,"department":94,"content_html":95,"content_text":96,"years":18,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"hasSalary":12,"salaryMin":100,"salaryMax":101,"currency":22,"schema":102},"0c825bf9e087af6f5a3c8bc18da6ee2ecc22b1edf3389f4caf4ce48c69e1c75a","sales-manager-net-new-at-circleci-f6b5154408","Sales Manager, Net New","circleci","San Francisco",[93],"Contract","Sales","\u003Ch3>\u003Cstrong>About the Team\u003C/strong>\u003C/h3>\n\u003Cp>The NAMER Sales team owns new business at CircleCI - opening new accounts and landing new logos across North America. We're the front line of CircleCI's growth, introducing engineering organizations to the platform that moves their code from idea to delivery. The team operates in a fast-paced, scaling environment where Account Executives run the full sales cycle, from prospecting through close, in close partnership with Customer Success, Field Engineering, and Product. We pride ourselves on disciplined sales execution, deep technical credibility with engineering buyers, and an open, high-integrity culture. It's a high-impact team for anyone who wants their leadership to directly shape CircleCI's market trajectory. \u003C/p>\n\u003Ch3>\u003Cstrong>About the Role\u003C/strong>\u003C/h3>\n\u003Cp>As Sales Manager, NAMER, you are a bold, results-driven leader who understands our product in depth and is passionate about coaching your team to present its value to technical buyers. You'll lead a team of Account Executives responsible for opening new pipeline and accounts - maximizing their ability to prospect and close, scaling headcount and productivity, and continuously improving sales strategy in your market. You'll also champion how your team works, equipping them with modern, AI-augmented sales tooling and workflows so they sell faster and smarter. Success means a team that consistently hits revenue and profitability goals while growing in their craft under your leadership. \u003C/p>\n\u003Ch3>\u003Cstrong>What You’ll Do:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Lead, coach, and develop a team of Account Executives across the full sales cycle - prospecting, lead generation, evaluations/POCs, negotiation, contracting, and closing new business\u003C/li>\n\u003Cli>Hire and ramp AEs, establish quotas, forecast pipeline and revenue using our tech stack, and own the team's revenue and profitability goals\u003C/li>\n\u003Cli>Coach the team on sales methodologies and frameworks (Challenger, Command of the Message, MEDDPICC) and on engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives\u003C/li>\n\u003Cli>Champion AI-augmented selling - equip the team to use AI-powered tools across prospecting, pipeline analysis, forecasting, and call intelligence, and embed AI into sales workflows to improve productivity and win rates\u003C/li>\n\u003Cli>Collaborate heavily with Customer Success, Field Engineering, and Product to keep new-business strategy customer-aligned and to feed customer feedback into the roadmap\u003C/li>\n\u003Cli>Analyze market trends, surface new growth opportunities, and continuously improve the sales process based on team feedback and data - while building a trusting, open, high-integrity team culture and ensuring sales, finance, and legal policies are met (travel ~15% as business needs require)\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>What You’ll Bring:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>5+ years of technology sales experience selling SaaS to enterprise customers, including 3+ years managing complex deal cycles ($100,000+ contracts) and 2+ years managing a high-performing sales team\u003C/li>\n\u003Cli>Track record of being a top performer and developing top performers\u003C/li>\n\u003Cli>Experience leveraging sales methodologies and frameworks (Challenger, Command of the Message, MEDDPICC, or similar)\u003C/li>\n\u003Cli>Extensive hands-on experience with modern sales platforms as a manager (HubSpot, Outreach, Gong, 6sense, ZoomInfo) and fluency with AI-powered sales tooling\u003C/li>\n\u003Cli>Experience working with executive stakeholders at large organizations, particularly Engineering Leadership (CTO, VP of Eng, DevOps leaders, etc.)\u003C/li>\n\u003Cli>Curiosity for the DevOps ecosystem and familiarity with technical concepts and their business value\u003C/li>\n\u003Cli>Experience collaborating extensively with Customer Success to drive customer outcomes\u003C/li>\n\u003Cli>A leader who thrives in fluid, fast-paced, scaling environments, with excellent team management skills and demonstrated ability to coach teams to high close rates\u003C/li>\n\u003Cli>BA/BS in a related field (Business, Entrepreneurship, Sales/Marketing, or Computer Science preferred)\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Bonus Skills (Nice to Have)\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Experience selling technology to technologists (dev teams, CTOs, engineering leaders)\u003C/li>\n\u003Cli>Experience standing up or scaling AI-augmented sales workflows and tooling for a team\u003C/li>\n\u003Cli>Familiarity with how engineering teams are adopting AI/ML and how that's reshaping the DevOps and CI/CD landscape\u003C/li>\n\u003Cli>Experience with CI/CD platforms or developer tools\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>United States Base Pay Range\u003C/p>\u003Cp>$137,000—$171,000 USD\u003C/p>\n\u003Cp>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\u003C/p>\n\u003Cp>\u003Cstrong>About CircleCI\u003C/strong>\u003C/p>\n\u003Cp>CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to data on how the most effective engineering teams work, and the tools to help software companies successfully leverage the power of AI into their commercial applications. Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team productivity, release better products, and get to market faster.\u003C/p>\n\u003Cp>\u003Cbr>Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold\u003Cbr>Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and Harrison Metal Capital. \u003C/p>\n\u003Cp>CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.\u003C/p>","About the Team\nThe NAMER Sales team owns new business at CircleCI - opening new accounts and landing new logos across North America. We're the front line of CircleCI's growth, introducing engineering organizations to the platform that moves their code from idea to delivery. The team operates in a fast-paced, scaling environment where Account Executives run the full sales cycle, from prospecting through close, in close partnership with Customer Success, Field Engineering, and Product. We pride ourselves on disciplined sales execution, deep technical credibility with engineering buyers, and an open, high-integrity culture. It's a high-impact team for anyone who wants their leadership to directly shape CircleCI's market trajectory. \nAbout the Role\nAs Sales Manager, NAMER, you are a bold, results-driven leader who understands our product in depth and is passionate about coaching your team to present its value to technical buyers. You'll lead a team of Account Executives responsible for opening new pipeline and accounts - maximizing their ability to prospect and close, scaling headcount and productivity, and continuously improving sales strategy in your market. You'll also champion how your team works, equipping them with modern, AI-augmented sales tooling and workflows so they sell faster and smarter. Success means a team that consistently hits revenue and profitability goals while growing in their craft under your leadership. \nWhat You’ll Do:\n\nLead, coach, and develop a team of Account Executives across the full sales cycle - prospecting, lead generation, evaluations/POCs, negotiation, contracting, and closing new business\nHire and ramp AEs, establish quotas, forecast pipeline and revenue using our tech stack, and own the team's revenue and profitability goals\nCoach the team on sales methodologies and frameworks (Challenger, Command of the Message, MEDDPICC) and on engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives\nChampion AI-augmented selling - equip the team to use AI-powered tools across prospecting, pipeline analysis, forecasting, and call intelligence, and embed AI into sales workflows to improve productivity and win rates\nCollaborate heavily with Customer Success, Field Engineering, and Product to keep new-business strategy customer-aligned and to feed customer feedback into the roadmap\nAnalyze market trends, surface new growth opportunities, and continuously improve the sales process based on team feedback and data - while building a trusting, open, high-integrity team culture and ensuring sales, finance, and legal policies are met (travel ~15% as business needs require)\n\nWhat You’ll Bring:\n\n5+ years of technology sales experience selling SaaS to enterprise customers, including 3+ years managing complex deal cycles ($100,000+ contracts) and 2+ years managing a high-performing sales team\nTrack record of being a top performer and developing top performers\nExperience leveraging sales methodologies and frameworks (Challenger, Command of the Message, MEDDPICC, or similar)\nExtensive hands-on experience with modern sales platforms as a manager (HubSpot, Outreach, Gong, 6sense, ZoomInfo) and fluency with AI-powered sales tooling\nExperience working with executive stakeholders at large organizations, particularly Engineering Leadership (CTO, VP of Eng, DevOps leaders, etc.)\nCuriosity for the DevOps ecosystem and familiarity with technical concepts and their business value\nExperience collaborating extensively with Customer Success to drive customer outcomes\nA leader who thrives in fluid, fast-paced, scaling environments, with excellent team management skills and demonstrated ability to coach teams to high close rates\nBA/BS in a related field (Business, Entrepreneurship, Sales/Marketing, or Computer Science preferred)\n\nBonus Skills (Nice to Have)\n\nExperience selling technology to technologists (dev teams, CTOs, engineering leaders)\nExperience standing up or scaling AI-augmented sales workflows and tooling for a team\nFamiliarity with how engineering teams are adopting AI/ML and how that's reshaping the DevOps and CI/CD landscape\nExperience with CI/CD platforms or developer tools\n\nUnited States Base Pay Range$137,000—$171,000 USD\nWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\nAbout CircleCI\nCircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to data on how the most effective engineering teams work, and the tools to help software companies successfully leverage the power of AI into their commercial applications. Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team productivity, release better products, and get to market faster.\nFounded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, ThresholdVentures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and Harrison Metal Capital. \nCircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.",1783185885000,"2026-07-04 19:24:51","2026-06-29T15:09:50.000Z",137000,171000,{"jsonldValid":12,"jsonld":11},1783240923806]