[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"$fAv1Tqm2r0BLKrrOH_Z7_ujTURvWRDLKSdPxew3Jprnk":3,"$fBhHnLDQf3XCQ6HMyuJq5qPT5ZgJpxmK1_8lH3HrUVIA":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":25},"268198ac67ae5987f718e6ba8a13ea73fe53bcaa732da889ef5e619d653a17e3","digital-marketing-specialist-content-marketing-at-wolters-kluwer-a355511302","Digital Marketing Specialist (Content Marketing)","Wolters Kluwer","https://logo.clearbit.com/wolterskluwer.com","When you have to be right","Information Services","GBR - London","Canada Square",false,[16],"Full-time","Marketing","\u003Cp>\u003Cb>About the role\u003C/b>\u003C/p>\u003Cp>TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on content marketing to support our growing risk and compliance business. This role combines strategic content planning with hands-on writing and editing, creating thought leadership articles, technical blog posts, whitepapers, case studies, email campaigns, website copy, and product messaging that help position the business as a trusted resource in the GRC, information security, risk and compliance markets. \u003C/p>\u003Cp>The ideal candidate is a strong writer, storyteller, and content strategist who can translate complex technical topics into clear, compelling narratives for B2B SaaS audiences. This person will be comfortable creating content directly, developing multi-quarter content roadmaps, managing external writers, and partnering across demand generation, sales, product, and marketing to support the full customer journey. \u003C/p>\u003Cp>\u003Cb>About us\u003C/b>\u003C/p>\u003Cp>\u003Cspan>Wolters Kluwer\u003C/span>\u003Cspan> TeamMate\u003C/span>\u003Cspan> is a global leader in audit\u003C/span>\u003Cspan> management, \u003C/span>\u003Cspan>assurance\u003C/span>\u003Cspan> and GRC software\u003C/span>\u003Cspan>, serving customers in over 150 countries. TeamMate solutions help audit, risk, compliance\u003C/span>\u003Cspan>, \u003C/span>\u003Cspan>controls\u003C/span>\u003Cspan> and GRC \u003C/span>\u003Cspan>teams drive efficiency, insight, and value. This role will support content that educates the market, strengthens brand visibility, and helps differentiate our offerings across the governance, risk, compliance, and information security space.\u003C/span> \u003C/p>\u003Cp>\u003Cb>Key responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Create high-value written content, including thought leadership articles, blog posts, case studies, whitepapers, email campaigns, website copy, and product messaging for B2B SaaS audiences \u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate complex technical concepts into clear, compelling narratives that resonate with target audiences across the buying journey \u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and execute content strategies for organic SEO, AI discoverability, and social channels to increase brand visibility and recognition among target audiences \u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and implement a multi-quarter content strategy that supports authority-building in the GRC, information security, risk, and compliance space \u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage external writers and content contributors, including assigning work, editing drafts, refining messaging, and ensuring all content meets quality and brand standards \u003C/p>\u003C/li>\u003Cli>\u003Cp>Build editorial calendars, content workflows, and repeatable processes that improve consistency, production velocity, and alignment across channels \u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop original research, industry reports, and market insights that educate prospects and help differentiate the business from competitors \u003C/p>\u003C/li>\u003Cli>\u003Cp>Repurpose and amplify content into engaging social media posts that extend reach, increase audience engagement, and support brand awareness goals \u003C/p>\u003C/li>\u003Cli>\u003Cp>Track content performance metrics, analyze what resonates with audiences, and refine the strategy based on data and campaign insights \u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with demand generation, sales, product, and global marketing teams to ensure content aligns with business goals and supports the full customer journey \u003C/p>\u003C/li>\u003Cli>\u003Cp>Support content distribution and promotion strategies across digital campaigns, social media, email, events, and sales enablement channels \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About you\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Degree in Marketing, Communications, Journalism, English, or a related field. \u003C/p>\u003C/li>\u003Cli>\u003Cp>3 to 5 years of B2B SaaS content marketing experience, ideally with a portfolio demonstrating multiple content types \u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional writing and editing skills, with the ability to produce high-quality written content and refine work from external writers \u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong content creation skills and the ability to translate technical or complex subject matter into clear, audience-focused narratives \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building thought leadership programs, content roadmaps, editorial calendars, and full-funnel content strategies \u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep understanding of SEO, AI discoverability, organic social strategy, content performance analytics, and data-driven optimization \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing freelance writers, agencies, or content contributors while maintaining hands-on involvement in content creation \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience developing social media posts with an understanding of social engagement metrics and content performance analysis \u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment \u003C/p>\u003C/li>\u003Cli>\u003Cp>Self-starter who can work independently, take ownership, and collaborate effectively with cross-functional and remote teams \u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with GRC, risk management, information security, or compliance is preferred \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with marketing automation platforms such as Eloqua or similar tools is a plus \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with social media and employee advocacy tools such as Sprout Social is preferred \u003C/p>\u003C/li>\u003Cli>\u003Cp>Event content strategy, media relations, PR, content distribution, or promotion experience is advantageous\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Our culture and benefits\u003C/b>\u003C/p>\u003Cp>At Wolters Kluwer, we are committed to fostering an inclusive and supportive workplace. We live by our values: Drive Customer Value, Aim High and Deliver Fast, Prioritize What Matters, and Win as a Team.\u003C/p>\u003Cp>We offer:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Flexible working arrangement: 3 days per week remote working and 2 days in the office (located in London, Canary Wharf) \u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible working abroad: Work up to 20 days within twelve months from abroad \u003C/p>\u003C/li>\u003Cli>\u003Cp>Recreation & time off: 25 days of vacation (plus time off on public holidays) \u003C/p>\u003C/li>\u003Cli>\u003Cp>Show your commitment: 1 additional day off per year for your volunteer work \u003C/p>\u003C/li>\u003Cli>\u003Cp>Celebrate together: Summer party, Christmas party, and semi-regular after-work events \u003C/p>\u003C/li>\u003Cli>\u003Cp>Company pension plan \u003C/p>\u003C/li>\u003Cli>\u003Cp>Promote further development: eLearning via LinkedIn, online language training with goFluent, and other training and further education opportunities \u003C/p>\u003C/li>\u003Cli>\u003Cp>Stay healthy: Access to health and wellness programs \u003C/p>\u003C/li>\u003Cli>\u003Cp>Other benefits: Private medical insurance, income protection, season ticket loan \u003C/p>\u003C/li>\u003Cli>\u003Cp>And more \u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","About the roleTeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on content marketing to support our growing risk and compliance business. This role combines strategic content planning with hands-on writing and editing, creating thought leadership articles, technical blog posts, whitepapers, case studies, email campaigns, website copy, and product messaging that help position the business as a trusted resource in the GRC, information security, risk and compliance markets. The ideal candidate is a strong writer, storyteller, and content strategist who can translate complex technical topics into clear, compelling narratives for B2B SaaS audiences. This person will be comfortable creating content directly, developing multi-quarter content roadmaps, managing external writers, and partnering across demand generation, sales, product, and marketing to support the full customer journey. About usWolters Kluwer TeamMate is a global leader in audit management, assurance and GRC software, serving customers in over 150 countries. TeamMate solutions help audit, risk, compliance, controls and GRC teams drive efficiency, insight, and value. This role will support content that educates the market, strengthens brand visibility, and helps differentiate our offerings across the governance, risk, compliance, and information security space. Key responsibilitiesCreate high-value written content, including thought leadership articles, blog posts, case studies, whitepapers, email campaigns, website copy, and product messaging for B2B SaaS audiences Translate complex technical concepts into clear, compelling narratives that resonate with target audiences across the buying journey Develop and execute content strategies for organic SEO, AI discoverability, and social channels to increase brand visibility and recognition among target audiences Build and implement a multi-quarter content strategy that supports authority-building in the GRC, information security, risk, and compliance space Manage external writers and content contributors, including assigning work, editing drafts, refining messaging, and ensuring all content meets quality and brand standards Build editorial calendars, content workflows, and repeatable processes that improve consistency, production velocity, and alignment across channels Develop original research, industry reports, and market insights that educate prospects and help differentiate the business from competitors Repurpose and amplify content into engaging social media posts that extend reach, increase audience engagement, and support brand awareness goals Track content performance metrics, analyze what resonates with audiences, and refine the strategy based on data and campaign insights Partner with demand generation, sales, product, and global marketing teams to ensure content aligns with business goals and supports the full customer journey Support content distribution and promotion strategies across digital campaigns, social media, email, events, and sales enablement channels About youDegree in Marketing, Communications, Journalism, English, or a related field. 3 to 5 years of B2B SaaS content marketing experience, ideally with a portfolio demonstrating multiple content types Exceptional writing and editing skills, with the ability to produce high-quality written content and refine work from external writers Strong content creation skills and the ability to translate technical or complex subject matter into clear, audience-focused narratives Experience building thought leadership programs, content roadmaps, editorial calendars, and full-funnel content strategies Deep understanding of SEO, AI discoverability, organic social strategy, content performance analytics, and data-driven optimization Experience managing freelance writers, agencies, or content contributors while maintaining hands-on involvement in content creation Experience developing social media posts with an understanding of social engagement metrics and content performance analysis Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment Self-starter who can work independently, take ownership, and collaborate effectively with cross-functional and remote teams Familiarity with GRC, risk management, information security, or compliance is preferred Experience with marketing automation platforms such as Eloqua or similar tools is a plus Experience with social media and employee advocacy tools such as Sprout Social is preferred Event content strategy, media relations, PR, content distribution, or promotion experience is advantageousOur culture and benefitsAt Wolters Kluwer, we are committed to fostering an inclusive and supportive workplace. We live by our values: Drive Customer Value, Aim High and Deliver Fast, Prioritize What Matters, and Win as a Team.We offer:Flexible working arrangement: 3 days per week remote working and 2 days in the office (located in London, Canary Wharf) Flexible working abroad: Work up to 20 days within twelve months from abroad Recreation & time off: 25 days of vacation (plus time off on public holidays) Show your commitment: 1 additional day off per year for your volunteer work Celebrate together: Summer party, Christmas party, and semi-regular after-work events Company pension plan Promote further development: eLearning via LinkedIn, online language training with goFluent, and other training and further education opportunities Stay healthy: Access to health and wellness programs Other benefits: Private medical insurance, income protection, season ticket loan And more Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",0,1786764934000,"2026-08-15 05:36:35","2026-08-15T03:36:35.000Z","USD",{"jsonldValid":14,"jsonld":26},"",{"jobs":28},[29,43,57,72,82,96],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":33,"country":34,"remote":14,"employmentType":35,"department":36,"content_html":37,"content_text":38,"years":20,"createdAt":39,"updatedAtISO":40,"postedAtISO":41,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":42},"ffc1bb870a9fbb2a2948c5245ae1d9f1585f33b11c1b5a2a3ae53d2ee45d444a","senior-product-marketing-at-wolters-kluwer-257065fa7d","Senior Product Marketing","ITA - Milan","Via Bisceglie",[16],"Product","\u003Cp>We are looking for a\u003Cb> Senior Marketing professiona\u003C/b>l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.\u003Cbr>In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.\u003Cbr>You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.\u003Cbr>This position is designed for someone who thrives on responsibility:\u003Cbr>you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.\u003Cbr>If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.\u003C/p>\u003Cp>\u003Cb>Your Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cbr>As the person responsible for the economic performance of your assigned product line, you will:\u003Cbr>\u003Cb>Market & Strategy\u003C/b>\u003Cbr>• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—\u003Cbr>to ensure a customer-centric product offering with clear differentiation.\u003Cbr>• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.\u003Cbr>• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Planning & Go-to-Market\u003C/b>\u003Cbr>• Set sales budgets and commercial targets by product and channel.\u003Cbr>• Design and execute omnichannel marketing plans aligned with business objectives, with a strong\u003Cbr>focus on digital marketing.\u003Cbr>• Manage online and offline communication campaigns and produce high-performing, interactive\u003Cbr>content across formats (blogs, case studies, social media, newsletters, webinars, events).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Execution & Performance\u003C/b>\u003Cbr>• Coordinate creative, media, and digital agencies for the development of campaigns and marketing\u003Cbr>materials (brochures, presentations, videos, etc.).\u003Cbr>• Monitor key business indicators and communication-campaign performance metrics.\u003Cbr>• Support training programs for sales channels and commercial teams.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Your Profile\u003C/b>\u003Cbr>You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or\u003Cbr>Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in\u003Cbr>multinational environments.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>You bring:\u003C/b>\u003Cbr>• Strong strategic and operational marketing expertise.\u003Cbr>• An entrepreneurial mindset, proactivity, and a strong sense of ownership.\u003Cbr>• Proven project-management skills with the ability to coordinate cross-functional teams.\u003Cbr>• Solid and up-to-date knowledge of digital marketing.\u003C/p>\u003Cp>Excellent analytical, planning, multitasking, and problem-solving abilities.\u003Cbr>• Team spirit, strong communication skills, and a proactive, collaborative attitude.\u003Cbr>• Outstanding writing and storytelling skills across multiple channels.\u003Cbr>• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.\u003Cbr>• Flexibility, enthusiasm, and a hands-on approach.\u003Cbr>• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.\u003Cbr>• Fluency in English (C1 level), both written and spoken.\u003Cbr>• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What We Offer\u003C/b>\u003Cbr>• Hybrid model: 2 days per week in the office, 3 days remote\u003Cbr>• Meal vouchers: €8 per day\u003Cbr>• Health insurance: coverage according to the applicable collective agreement\u003Cbr>• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities\u003Cbr>• Work from Anywhere: up to 20 days per year working remotely within the EU\u003Cbr>Join Wolters Kluwer!\u003Cbr>Become part of a global technology company that makes a difference every day.\u003Cbr>Make a difference. If making a difference matters to you, then you matter to us.\u003Cbr>We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.\u003Cbr>We look forward to meeting you!\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.This position is designed for someone who thrives on responsibility:you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.Your ResponsibilitiesAs the person responsible for the economic performance of your assigned product line, you will:Market & Strategy• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—to ensure a customer-centric product offering with clear differentiation.• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.Planning & Go-to-Market• Set sales budgets and commercial targets by product and channel.• Design and execute omnichannel marketing plans aligned with business objectives, with a strongfocus on digital marketing.• Manage online and offline communication campaigns and produce high-performing, interactivecontent across formats (blogs, case studies, social media, newsletters, webinars, events).Execution & Performance• Coordinate creative, media, and digital agencies for the development of campaigns and marketingmaterials (brochures, presentations, videos, etc.).• Monitor key business indicators and communication-campaign performance metrics.• Support training programs for sales channels and commercial teams.Your ProfileYou hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, orSocial Media is a plus) and have at least 5 years of experience in Product or Marketing Management inmultinational environments.You bring:• Strong strategic and operational marketing expertise.• An entrepreneurial mindset, proactivity, and a strong sense of ownership.• Proven project-management skills with the ability to coordinate cross-functional teams.• Solid and up-to-date knowledge of digital marketing.Excellent analytical, planning, multitasking, and problem-solving abilities.• Team spirit, strong communication skills, and a proactive, collaborative attitude.• Outstanding writing and storytelling skills across multiple channels.• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.• Flexibility, enthusiasm, and a hands-on approach.• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.• Fluency in English (C1 level), both written and spoken.• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).What We Offer• Hybrid model: 2 days per week in the office, 3 days remote• Meal vouchers: €8 per day• Health insurance: coverage according to the applicable collective agreement• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities• Work from Anywhere: up to 20 days per year working remotely within the EUJoin Wolters Kluwer!Become part of a global technology company that makes a difference every day.Make a difference. If making a difference matters to you, then you matter to us.We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.We look forward to meeting you!#LI-HybridOur Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1785490142000,"2026-07-31 11:29:59","2026-07-31T09:29:59.000Z",{"jsonldValid":14,"jsonld":26},{"id":44,"slug":45,"title":46,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":47,"country":48,"remote":14,"employmentType":49,"department":17,"content_html":51,"content_text":52,"years":20,"createdAt":53,"updatedAtISO":54,"postedAtISO":55,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":56},"d9ed3e26c3bb03fe2a15161b188071f89f1f2e2f15e5430e51ea9da124dbcb52","digital-content-marketing-specialist-at-wolters-kluwer-fc7039b2a2","Digital Content Marketing Specialist","BEL - Mechelen","Bel - Mechelen",[50],"Part-time","\u003Ch1>\u003Cb>Digital Content Marketeer  \u003C/b>\u003C/h1>\u003Cp>Wil jij impact maken met sterke content en bijdragen aan klantbehoud in een dynamische B2B-omgeving? Heb je ervaring met digitale content en campagnes en ben je klaar voor meer eigenaarschap? Dan is deze rol bij Wolters Kluwer iets voor jou. \u003Cbr> \u003C/p>\u003Cp>\u003Cb>Jouw rol \u003C/b>\u003C/p>\u003Cp>Als Digital Content Marketeer speel je een sleutelrol in het ontwikkelen en uitvoeren van contentgedreven marketinginitiatieven, met een sterke focus op klantloyaliteit en engagement. Jij ontwikkelt, coördineert en optimaliseert digitale content die bijdraagt aan klantencommunicatie, activatie, retentie en productadoptie.\u003C/p>\u003Cp>De rol combineert tekstuele content, digitale assets en video-first content binnen geïntegreerde marketingcampagnes. De focus ligt op het creëren van de juiste content in de juiste vorm, afgestemd op kanaal, doelgroep en customer journey. \u003C/p>\u003Cp>\u003Cb>Wat ga je doen? \u003C/b>\u003C/p>\u003Cp>\u003Cb>1. Contentstrategie & planning \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Vertalen van business- en productdoelstellingen naar contentinitiatieven. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Bepalen van contentthema’s samen met product, marketing en customer/loyalty teams. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Opstellen en beheren van een content- en campagnekalender. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Adviseren over contentmix \u003C/p>\u003C/li>\u003Cli>\u003Cp>Bepalen van juiste formats en kanalen per doelgroep en funnel fase. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Contentcreatie & productie (mixed format) \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ontwikkelen en coördineren van content in verschillende vormen: \u003C/p>\u003C/li>\u003Cli>\u003Cp>Zelf schrijven en conceptueel uitwerken van content. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Briefen en aansturen van externe partners (video agencies, designers, copywriters). \u003C/p>\u003C/li>\u003Cli>\u003Cp>Bewaken van tone of voice, storytelling en merkconsistentie over alle formats. \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Campagne-ondersteuning & activatie \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Vertalen van campagnes naar multiformat content (tekst + visueel + video). \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ondersteunen van: \u003C/p>\u003C/li>\u003Cli>\u003Cp>ABM-campagnes \u003C/p>\u003C/li>\u003Cli>\u003Cp>Product- en feature releases \u003C/p>\u003C/li>\u003Cli>\u003Cp>Customer onboarding, loyalty en re-engagement campagnes \u003C/p>\u003C/li>\u003Cli>\u003Cp>Zorgen voor consistente messaging over alle kanalen. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. AI & digitale innovatie \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Inzetten van AI-tools voor contentcreatie, scripting en optimalisatie. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ondersteunen van AI-adoptie binnen het marketingteam. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Signaleren van trends in contentformats (video, social, AI-gedreven content). \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Jouw team \u003C/b>\u003C/p>\u003Cp>Je maakt onderdeel uit van het marketingteam van de divisie Legal & Regulatory en werkt specifiek binnen het loyalty team, dat zich richt op klantbehoud en het stimuleren van productgebruik.  \u003C/p>\u003Cp>\u003Cb>Wie ben jij? \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor of master in marketing, communicatie of gelijkwaardig door ervaring. \u003C/p>\u003C/li>\u003Cli>\u003Cp>3 jaar ervaring in contentmarketing of digitale marketing. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ervaring met zowel copy/contentcreatie als digitale contentformats (incl. video). Jij bent sterk in storytelling over verschillende formats heen. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Sterke projectmanagement- en stakeholdermanagementskills. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytisch en data-gedreven ingesteld. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Nederlands op moedertaalniveau en vloeiend Engels. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>  \u003Cbr>\u003Cb>Nice-to-haves \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ervaring met video content productie. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Basiskennis van editing of motion design workflows. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ervaring met CMS (Sitecore of vergelijkbaar). \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ervaring met marketing automation (Eloqua of vergelijkbaar). \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ervaring met AI-tools voor contentcreatie.  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Wat bieden wij? \u003C/b>\u003C/p>\u003Cp>Naast een uitdagende functie binnen een toonaangevend bedrijf, bieden we:  \u003Cbr>Een marktconform salaris met extralegale voordelen, waaronder \u003C/p>\u003Cul>\u003Cli>\u003Cp>Een uitdagende functie voor in een complexe organisatie \u003C/p>\u003C/li>\u003Cli>\u003Cp>13e maand en vakantiegeld \u003C/p>\u003C/li>\u003Cli>\u003Cp>Maaltijd- en ecocheques  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Groeps-, hospitalisatie- en tandartsverzekering  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Thuiswerkvergoeding en mogelijkheid tot 3 dagen per week thuiswerken  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Fietslease-optie  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Kortingen bij diverse (online) winkels en restaurants via Benefits at Work \u003C/p>\u003C/li>\u003Cli>\u003Cp>Ruim voldoende vakantiedagen om je batterijen op te laden 🌴 \u003C/p>\u003C/li>\u003Cli>\u003Cp>Opleidings- en groeimogelijkheden binnen een innovatieve werkomgeving \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Over Wolters Kluwer  \u003C/b>\u003C/p>\u003Cp>Wolters Kluwer biedt gespecialiseerde informatie en technologische oplossingen voor professionals in diverse sectoren. Met 20.000 medewerkers in meer dan 40 landen ondersteunen we experts in juridische, fiscale, overheids- en HSE-segmenten met hoogwaardige inzichten en geïntegreerde oplossingen.  \u003C/p>\u003Cp>Klaar om jouw digitale marketingcarrière naar het volgende niveau te tillen?  \u003C/p>\u003Cp>\u003Cb>Solliciteer nu!\u003C/b> 🚀  \u003C/p>\u003Cp>Druk op de apply knop om je CV door te sturen. Heb je vragen over de vacature? Neem dan contact op met Claudia Funk (claudia.funk@wolterskluwer.com of  +31 (0)6 151 36 211).  \u003C/p>\u003Cp>Meer weten? Bezoek www.wolterskluwer.com/nl-be \u003C/p>\u003Cp>#BeTheDifference\u003C/p>\u003Cp>#LIhybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Digital Content Marketeer  Wil jij impact maken met sterke content en bijdragen aan klantbehoud in een dynamische B2B-omgeving? Heb je ervaring met digitale content en campagnes en ben je klaar voor meer eigenaarschap? Dan is deze rol bij Wolters Kluwer iets voor jou.  Jouw rol Als Digital Content Marketeer speel je een sleutelrol in het ontwikkelen en uitvoeren van contentgedreven marketinginitiatieven, met een sterke focus op klantloyaliteit en engagement. Jij ontwikkelt, coördineert en optimaliseert digitale content die bijdraagt aan klantencommunicatie, activatie, retentie en productadoptie.De rol combineert tekstuele content, digitale assets en video-first content binnen geïntegreerde marketingcampagnes. De focus ligt op het creëren van de juiste content in de juiste vorm, afgestemd op kanaal, doelgroep en customer journey. Wat ga je doen? 1. Contentstrategie & planning Vertalen van business- en productdoelstellingen naar contentinitiatieven. Bepalen van contentthema’s samen met product, marketing en customer/loyalty teams. Opstellen en beheren van een content- en campagnekalender. Adviseren over contentmix Bepalen van juiste formats en kanalen per doelgroep en funnel fase. 2. Contentcreatie & productie (mixed format) Ontwikkelen en coördineren van content in verschillende vormen: Zelf schrijven en conceptueel uitwerken van content. Briefen en aansturen van externe partners (video agencies, designers, copywriters). Bewaken van tone of voice, storytelling en merkconsistentie over alle formats.  3. Campagne-ondersteuning & activatie Vertalen van campagnes naar multiformat content (tekst + visueel + video). Ondersteunen van: ABM-campagnes Product- en feature releases Customer onboarding, loyalty en re-engagement campagnes Zorgen voor consistente messaging over alle kanalen. 6. AI & digitale innovatie Inzetten van AI-tools voor contentcreatie, scripting en optimalisatie. Ondersteunen van AI-adoptie binnen het marketingteam. Signaleren van trends in contentformats (video, social, AI-gedreven content). Jouw team Je maakt onderdeel uit van het marketingteam van de divisie Legal & Regulatory en werkt specifiek binnen het loyalty team, dat zich richt op klantbehoud en het stimuleren van productgebruik.  Wie ben jij? Bachelor of master in marketing, communicatie of gelijkwaardig door ervaring. 3 jaar ervaring in contentmarketing of digitale marketing. Ervaring met zowel copy/contentcreatie als digitale contentformats (incl. video). Jij bent sterk in storytelling over verschillende formats heen. Sterke projectmanagement- en stakeholdermanagementskills. Analytisch en data-gedreven ingesteld. Nederlands op moedertaalniveau en vloeiend Engels.   Nice-to-haves Ervaring met video content productie. Basiskennis van editing of motion design workflows. Ervaring met CMS (Sitecore of vergelijkbaar). Ervaring met marketing automation (Eloqua of vergelijkbaar). Ervaring met AI-tools voor contentcreatie.  Wat bieden wij? Naast een uitdagende functie binnen een toonaangevend bedrijf, bieden we:  Een marktconform salaris met extralegale voordelen, waaronder Een uitdagende functie voor in een complexe organisatie 13e maand en vakantiegeld Maaltijd- en ecocheques  Groeps-, hospitalisatie- en tandartsverzekering  Thuiswerkvergoeding en mogelijkheid tot 3 dagen per week thuiswerken  Fietslease-optie  Kortingen bij diverse (online) winkels en restaurants via Benefits at Work Ruim voldoende vakantiedagen om je batterijen op te laden 🌴 Opleidings- en groeimogelijkheden binnen een innovatieve werkomgeving Over Wolters Kluwer  Wolters Kluwer biedt gespecialiseerde informatie en technologische oplossingen voor professionals in diverse sectoren. Met 20.000 medewerkers in meer dan 40 landen ondersteunen we experts in juridische, fiscale, overheids- en HSE-segmenten met hoogwaardige inzichten en geïntegreerde oplossingen.  Klaar om jouw digitale marketingcarrière naar het volgende niveau te tillen?  Solliciteer nu! 🚀  Druk op de apply knop om je CV door te sturen. Heb je vragen over de vacature? Neem dan contact op met Claudia Funk (claudia.funk@wolterskluwer.com of  +31 (0)6 151 36 211).  Meer weten? Bezoek www.wolterskluwer.com/nl-be #BeTheDifference#LIhybridOur Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1782725124000,"2026-06-29 11:26:07","2026-06-29T09:26:07.000Z",{"jsonldValid":14,"jsonld":26},{"id":58,"slug":59,"title":60,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":61,"country":62,"remote":14,"employmentType":63,"department":36,"content_html":64,"content_text":65,"years":20,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":69,"salaryMax":70,"currency":24,"schema":71},"b3f382ea2c887d5ed8fe2a3e4a965cb5faa406aae8834aa1761c4683f1628bc5","product-marketing-manager-medical-society-journals-philadelp-at-wolters-kluwer-525ea8df98","Product Marketing Manager, Medical Society Journals (Philadelphia office)","USA - Philadelphia","United States",[16],"\u003Cp>\u003Cb>LOCATION: \u003C/b>Hybrid: Philadelphia PA office only – 8 days a month in the office.   \u003C/p>\u003Cp>\u003Cb>OVERVIEW\u003C/b>\u003C/p>\u003Cp>Wolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end-to-end marketing programs that increase author engagement, readership, and revenue across both subscription and open-access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>RESPONSIBILITIES\u003C/b>\u003C/p>\u003Cp>\u003Cb>Strategic Marketing Planning and Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.\u003C/li>\u003Cli>You will manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Society Partnership and Key Account Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>Serve as the primary marketing liaison to society partners within a number of medical specialties guiding joint marketing strategies and ensuring exceptional service for these key accounts.\u003C/li>\u003Cli>Collaborate closely with society leadership and staff and journal editorial teams to understand their priorities, then craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership. This includes leading regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership. Your relationship management helps maintain high client satisfaction and renewal of society contracts.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Integrated Campaign Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>Plan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement.\u003C/li>\u003Cli>Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts).\u003C/li>\u003Cli>Represent your journals at key medical conferences, designing promotional materials, coordinating event presence, and engaging directly with attendees to promote the journals.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Budgeting and Operations\u003C/b>\u003C/p>\u003Cul>\u003Cli>Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.\u003C/li>\u003Cli>Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.\u003C/li>\u003Cli>Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Cross-Functional Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>Collaborate closely with cross-functional teams to execute marketing initiatives.\u003C/li>\u003Cli>Work with Publishing teams to align editorial/product strategy, with the Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions.\u003C/li>\u003Cli>Strong communication and influence skills are essential, as you will lead marketing discussions with journal editors, internal stakeholders, and external partners, ensuring everyone is informed and engaged in the marketing efforts.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Analysis and Performance Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>Track and analyze key marketing metrics, such as email open/click-through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health.\u003C/li>\u003Cli>Prepare regular reports for stakeholders (internal leadership and society partners) that highlight marketing ROI and impact (e.g. how campaigns contributed to increases in usage or submissions).\u003C/li>\u003Cli>Recommend and implement data-driven adjustments to strategies and tactics for continuous improvement. The role expects a proactive approach to experimenting with new ideas (A/B testing content, exploring new channels) and embracing industry’s best practices to boost marketing effectiveness.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Leadership and Team Contribution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Mentor Marketing Specialists which may involve sharing campaign success stories and insights with the wider team, developing templates or best-practice guidelines, and fostering a culture of creativity, accountability, and knowledge-sharing.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>\u003Cb>Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cu>Marketing Expertise\u003C/u>: 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry. Proven success in developing and executing marketing strategies that drive growth is essential.\u003C/li>\u003Cli>\u003Cu>Strategic Planning & Execution\u003C/u>: Demonstrated ability to create and implement strategic marketing plans and multi-channel campaigns, from high-level strategy down to day-to-day execution. Skill in setting objectives, managing promotional calendars, and delivering projects on time and on budget is required.\u003C/li>\u003Cli>\u003Cu>Relationship Management: \u003C/u>Excellent partnership-building and account management skills. Able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients – with experience in account management or client-facing marketing being a strong advantage. Ability to understand partner needs, negotiate marketing plans, and maintain productive long-term relationships is critical.\u003C/li>\u003Cli>\u003Cu>Communication & Influence:\u003C/u> Superior written and verbal communication skills for crafting compelling marketing messaging (e.g. author-centric content, press releases) and for presenting plans and results to stakeholders. Comfortable interacting with journal editors, society executives, and internal leadership. Capable of leading meetings, delivering presentations, and influencing cross-functional teams without direct authority.\u003C/li>\u003Cli>\u003Cu>Analytical & Data-Driven\u003C/u>: Proficiency in marketing analytics and using data to inform decisions. Experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics based on insights is required. Familiarity with tools like Google Analytics and marketing automation platform Marketo is expected.\u003C/li>\u003Cli>\u003Cu>Project & Budget Management\u003C/u>: Strong organizational skills with meticulous attention to detail. Ability to manage multiple projects and deadlines simultaneously while maintaining high quality. Experience in managing budgets or forecasting marketing spend to maximize ROI is critical.\u003C/li>\u003Cli>\u003Cu>Industry Knowledge\u003C/u>: Familiarity with academic publishing and the scholarly communications ecosystem – understanding of the peer-review process, journal editorial cycles, author needs, and trends like Open Access, is highly valued. Knowledge of current best practices in digital marketing (SEO/SEM, social media, content marketing) in the publishing or education sector is preferred.\u003C/li>\u003Cli>\u003Cu>Adaptability & Innovation\u003C/u>: Willingness to innovate and adopt new marketing tools and practices. Curiosity about emerging technologies (e.g. AI in content marketing) and creativity to apply them effectively. A growth mindset and continuous learning attitude to keep pace with the evolving marketing landscape in academia.\u003C/li>\u003Cli>\u003Cu>Collaboration & Teamwork\u003C/u>: Demonstrated success working in cross-functional teams. Able to coordinate efforts across departments (e.g. publishing, production, advertising sales, design, analytics) and lead projects that involve multiple stakeholders. A collaborative approach and a supportive, team-oriented attitude are essential in our environment.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education:\u003C/b> Bachelor’s degree in marketing, communications, business, or a related field required.\u003C/p>\u003Cp>\u003Cb>TRAVEL: \u003C/b>15-20% for client meetings and medical conference attendance\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Compensation:\u003C/b>\u003C/p>$98,500.00 - $172,700.00 USDThis role is eligible for Bonus.\u003Cp>\u003Ci>Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. \u003C/i>\u003C/p>\u003Ch2>\u003Cb>Additional Information\u003C/b>:\u003C/h2>\u003Cp>Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. \u003C/p>","LOCATION: Hybrid: Philadelphia PA office only – 8 days a month in the office.   OVERVIEWWolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end-to-end marketing programs that increase author engagement, readership, and revenue across both subscription and open-access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success.RESPONSIBILITIESStrategic Marketing Planning and ExecutionDevelop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.You will manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.Society Partnership and Key Account ManagementServe as the primary marketing liaison to society partners within a number of medical specialties guiding joint marketing strategies and ensuring exceptional service for these key accounts.Collaborate closely with society leadership and staff and journal editorial teams to understand their priorities, then craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership. This includes leading regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership. Your relationship management helps maintain high client satisfaction and renewal of society contracts.Integrated Campaign ManagementPlan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement.Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts).Represent your journals at key medical conferences, designing promotional materials, coordinating event presence, and engaging directly with attendees to promote the journals.Budgeting and OperationsManage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery.Cross-Functional LeadershipCollaborate closely with cross-functional teams to execute marketing initiatives.Work with Publishing teams to align editorial/product strategy, with the Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions.Strong communication and influence skills are essential, as you will lead marketing discussions with journal editors, internal stakeholders, and external partners, ensuring everyone is informed and engaged in the marketing efforts.Data Analysis and Performance OptimizationTrack and analyze key marketing metrics, such as email open/click-through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health.Prepare regular reports for stakeholders (internal leadership and society partners) that highlight marketing ROI and impact (e.g. how campaigns contributed to increases in usage or submissions).Recommend and implement data-driven adjustments to strategies and tactics for continuous improvement. The role expects a proactive approach to experimenting with new ideas (A/B testing content, exploring new channels) and embracing industry’s best practices to boost marketing effectiveness.Leadership and Team ContributionMentor Marketing Specialists which may involve sharing campaign success stories and insights with the wider team, developing templates or best-practice guidelines, and fostering a culture of creativity, accountability, and knowledge-sharing.QUALIFICATIONSExperienceMarketing Expertise: 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry. Proven success in developing and executing marketing strategies that drive growth is essential.Strategic Planning & Execution: Demonstrated ability to create and implement strategic marketing plans and multi-channel campaigns, from high-level strategy down to day-to-day execution. Skill in setting objectives, managing promotional calendars, and delivering projects on time and on budget is required.Relationship Management: Excellent partnership-building and account management skills. Able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients – with experience in account management or client-facing marketing being a strong advantage. Ability to understand partner needs, negotiate marketing plans, and maintain productive long-term relationships is critical.Communication & Influence: Superior written and verbal communication skills for crafting compelling marketing messaging (e.g. author-centric content, press releases) and for presenting plans and results to stakeholders. Comfortable interacting with journal editors, society executives, and internal leadership. Capable of leading meetings, delivering presentations, and influencing cross-functional teams without direct authority.Analytical & Data-Driven: Proficiency in marketing analytics and using data to inform decisions. Experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics based on insights is required. Familiarity with tools like Google Analytics and marketing automation platform Marketo is expected.Project & Budget Management: Strong organizational skills with meticulous attention to detail. Ability to manage multiple projects and deadlines simultaneously while maintaining high quality. Experience in managing budgets or forecasting marketing spend to maximize ROI is critical.Industry Knowledge: Familiarity with academic publishing and the scholarly communications ecosystem – understanding of the peer-review process, journal editorial cycles, author needs, and trends like Open Access, is highly valued. Knowledge of current best practices in digital marketing (SEO/SEM, social media, content marketing) in the publishing or education sector is preferred.Adaptability & Innovation: Willingness to innovate and adopt new marketing tools and practices. Curiosity about emerging technologies (e.g. AI in content marketing) and creativity to apply them effectively. A growth mindset and continuous learning attitude to keep pace with the evolving marketing landscape in academia.Collaboration & Teamwork: Demonstrated success working in cross-functional teams. Able to coordinate efforts across departments (e.g. publishing, production, advertising sales, design, analytics) and lead projects that involve multiple stakeholders. A collaborative approach and a supportive, team-oriented attitude are essential in our environment.Education: Bachelor’s degree in marketing, communications, business, or a related field required.TRAVEL: 15-20% for client meetings and medical conference attendance#LI-HybridOur Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.Compensation:$98,500.00 - $172,700.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.",1775792612000,"2026-04-10 05:44:04","2026-04-10T03:44:04.000Z",98500,172700,{"jsonldValid":14,"jsonld":26},{"id":73,"slug":74,"title":32,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":33,"country":34,"remote":14,"employmentType":75,"department":36,"content_html":76,"content_text":77,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":80,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":81},"06394a03735568880c99edbea8b403b0454af3fbadcc25d1693a031d952ab0a8","senior-product-marketing-at-wolters-kluwer-46aec85ec5",[16],"\u003Cp>We are looking for a\u003Cb> \u003C/b>\u003Cb>Senior Marketing professiona\u003C/b>l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. \u003Cbr>In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.\u003Cbr>You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.\u003Cbr>This position is designed for someone who thrives on responsibility:\u003Cbr>you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.\u003Cbr>If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.\u003C/p>\u003Cp>\u003Cb>Your Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cbr>As the person responsible for the economic performance of your assigned product line, you will:\u003Cbr>\u003Cb>Market & Strategy\u003C/b>\u003Cbr>• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—\u003Cbr>to ensure a customer-centric product offering with clear differentiation.\u003Cbr>• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.\u003Cbr>• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Planning & Go-to-Market\u003C/b>\u003Cbr>• Set sales budgets and commercial targets by product and channel.\u003Cbr>• Design and execute omnichannel marketing plans aligned with business objectives, with a strong \u003Cbr>focus on digital marketing.\u003Cbr>• Manage online and offline communication campaigns and produce high-performing, interactive \u003Cbr>content across formats (blogs, case studies, social media, newsletters, webinars, events).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Execution & Performance\u003C/b>\u003Cbr>• Coordinate creative, media, and digital agencies for the development of campaigns and marketing \u003Cbr>materials (brochures, presentations, videos, etc.).\u003Cbr>• Monitor key business indicators and communication-campaign performance metrics.\u003Cbr>• Support training programs for sales channels and commercial teams.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Your Profile\u003C/b>\u003Cbr>You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or \u003Cbr>Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in \u003Cbr>multinational environments.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>You bring:\u003C/b>\u003Cbr>• Strong strategic and operational marketing expertise.\u003Cbr>• An entrepreneurial mindset, proactivity, and a strong sense of ownership.\u003Cbr>• Proven project-management skills with the ability to coordinate cross-functional teams.\u003Cbr>• Solid and up-to-date knowledge of digital marketing.\u003C/p>\u003Cp>Excellent analytical, planning, multitasking, and problem-solving abilities.\u003Cbr>• Team spirit, strong communication skills, and a proactive, collaborative attitude.\u003Cbr>• Outstanding writing and storytelling skills across multiple channels.\u003Cbr>• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.\u003Cbr>• Flexibility, enthusiasm, and a hands-on approach.\u003Cbr>• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.\u003Cbr>• Fluency in English (C1 level), both written and spoken.\u003Cbr>• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What We Offer\u003C/b>\u003Cbr>• Hybrid model: 2 days per week in the office, 3 days remote\u003Cbr>• Meal vouchers: €8 per day\u003Cbr>• Health insurance: coverage according to the applicable collective agreement\u003Cbr>• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities\u003Cbr>• Work from Anywhere: up to 20 days per year working remotely within the EU\u003Cbr>Join Wolters Kluwer!\u003Cbr>Become part of a global technology company that makes a difference every day.\u003Cbr>Make a difference. If making a difference matters to you, then you matter to us.\u003Cbr>We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.\u003Cbr>We look forward to meeting you!\u003C/p>\u003Cp>#LI-Hybrid\u003Cbr>. \u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.This position is designed for someone who thrives on responsibility:you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.Your ResponsibilitiesAs the person responsible for the economic performance of your assigned product line, you will:Market & Strategy• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—to ensure a customer-centric product offering with clear differentiation.• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.Planning & Go-to-Market• Set sales budgets and commercial targets by product and channel.• Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing.• Manage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events).Execution & Performance• Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.).• Monitor key business indicators and communication-campaign performance metrics.• Support training programs for sales channels and commercial teams.Your ProfileYou hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments.You bring:• Strong strategic and operational marketing expertise.• An entrepreneurial mindset, proactivity, and a strong sense of ownership.• Proven project-management skills with the ability to coordinate cross-functional teams.• Solid and up-to-date knowledge of digital marketing.Excellent analytical, planning, multitasking, and problem-solving abilities.• Team spirit, strong communication skills, and a proactive, collaborative attitude.• Outstanding writing and storytelling skills across multiple channels.• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.• Flexibility, enthusiasm, and a hands-on approach.• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.• Fluency in English (C1 level), both written and spoken.• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).What We Offer• Hybrid model: 2 days per week in the office, 3 days remote• Meal vouchers: €8 per day• Health insurance: coverage according to the applicable collective agreement• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities• Work from Anywhere: up to 20 days per year working remotely within the EUJoin Wolters Kluwer!Become part of a global technology company that makes a difference every day.Make a difference. If making a difference matters to you, then you matter to us.We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.We look forward to meeting you!#LI-Hybrid. Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1772300688000,"2026-02-28 18:45:10","2026-02-28T17:45:10.000Z",{"jsonldValid":14,"jsonld":26},{"id":83,"slug":84,"title":85,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":86,"country":87,"remote":14,"employmentType":88,"department":89,"content_html":90,"content_text":91,"years":20,"createdAt":92,"updatedAtISO":93,"postedAtISO":94,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":95},"856ef9a0069a07e9abf8f11846f9fa51da8a029cc59a0e71627a9bbee9b4be64","praktikant-sales-marketing-m-w-d-at-wolters-kluwer-55b064bd01","Praktikant Sales/Marketing (m/w/d)","DEU - Berlin","Deu - Berlin",[16],"Sales","\u003Ch1>Praktikant Sales/Marketing (m/w/d)\u003C/h1>\u003Cp>\u003Cbr>\u003Cb>Bereich:\u003C/b> Sales & Marketing\u003Cbr>\u003Cb>Vergütung:\u003C/b> 850 EUR pro Monat\u003Cbr>\u003Cb>Arbeitsort:\u003C/b> Berlin / ggf. Remote\u003Cbr>\u003Cb>Starttermin:\u003C/b> Juli 2026\u003Cbr>\u003Cb>Dauer:\u003C/b> 4-6 Wochen\u003C/p>\u003Cp>\u003Cb>Über uns\u003C/b>\u003C/p>\u003Cp>Libra ist ein KI-gestützter Arbeitsbereich, der speziell für Rechtsanwälte und Rechtsprofis entwickelt wurde. Unsere Plattform kombiniert konversationelle KI, Dokumentenanalyse und juristische Recherchetools – sicher, DSGVO-konform und zertifiziert nach ISO 27001. Seit November 2025 sind wir Teil von Wolters Kluwer, einem der weltweit führenden Anbieter von Fachinformationen im Rechtsbereich.\u003C/p>\u003Cp>Wir wachsen schnell und suchen motivierte Talente, die gemeinsam mit uns die Zukunft des Legal Tech mitgestalten wollen.\u003C/p>\u003Ch2>\u003C/h2>\u003Ch2>\u003C/h2>\u003Ch2>Deine Aufgaben\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Unterstützung des Sales-Teams bei der Identifikation und Ansprache potenzieller Kunden (Kanzleien, Rechtsabteilungen, Unternehmen)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Recherche und Aufbereitung von Zielgruppen, Markttrends und Wettbewerbsanalysen\u003C/p>\u003C/li>\u003Cli>\u003Cp>Mitwirkung bei der Erstellung von Marketingmaterialien (Präsentationen, One-Pager, Social-Media-Content)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pflege und Verwaltung des CRM-Systems\u003C/p>\u003C/li>\u003Cli>\u003Cp>Unterstützung bei der Planung und Durchführung von Kampagnen, Events und Webinaren\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enge Zusammenarbeit mit dem Marketing- und Produktteam\u003C/p>\u003C/li>\u003Cli>\u003Cp>Auswertung von Kampagnenergebnissen und Erstellung von Reports\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>\u003C/h2>\u003Ch2>Das bringst du mit\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Laufendes Studium im Bereich Betriebswirtschaft, Marketing, Kommunikation, Rechtswissenschaften oder einem vergleichbaren Studiengang\u003C/p>\u003C/li>\u003Cli>\u003Cp>Begeisterung für Technologie, SaaS und Legal Tech\u003C/p>\u003C/li>\u003Cli>\u003Cp>Kommunikationsstärke – schriftlich wie mündlich\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strukturierte, selbstständige Arbeitsweise\u003C/p>\u003C/li>\u003Cli>\u003Cp>Sehr gute Deutschkenntnisse, gute Englischkenntnisse\u003C/p>\u003C/li>\u003Cli>\u003Cp>Erste Erfahrungen mit Tools wie LinkedIn, HubSpot oder ähnlichen sind ein Plus, aber kein Muss\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>\u003C/h2>\u003Ch2>Was wir bieten\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Einblick in den Sales- und Marketingalltag eines wachsenden Legal-Tech-Unternehmens\u003C/p>\u003C/li>\u003Cli>\u003Cp>Vergütung: \u003Cb>850 EUR pro Monat\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enge Zusammenarbeit mit einem erfahrenen, interdisziplinären Team\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flache Hierarchien und kurze Entscheidungswege\u003C/p>\u003C/li>\u003Cli>\u003Cp>Einblick in die Welt der KI und Legal Tech\u003C/p>\u003C/li>\u003Cli>\u003Cp>Möglichkeit zur Übernahme nach dem Praktikum bei gegenseitigem Interesse\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Praktikant Sales/Marketing (m/w/d)Bereich: Sales & MarketingVergütung: 850 EUR pro MonatArbeitsort: Berlin / ggf. RemoteStarttermin: Juli 2026Dauer: 4-6 WochenÜber unsLibra ist ein KI-gestützter Arbeitsbereich, der speziell für Rechtsanwälte und Rechtsprofis entwickelt wurde. Unsere Plattform kombiniert konversationelle KI, Dokumentenanalyse und juristische Recherchetools – sicher, DSGVO-konform und zertifiziert nach ISO 27001. Seit November 2025 sind wir Teil von Wolters Kluwer, einem der weltweit führenden Anbieter von Fachinformationen im Rechtsbereich.Wir wachsen schnell und suchen motivierte Talente, die gemeinsam mit uns die Zukunft des Legal Tech mitgestalten wollen.Deine AufgabenUnterstützung des Sales-Teams bei der Identifikation und Ansprache potenzieller Kunden (Kanzleien, Rechtsabteilungen, Unternehmen)Recherche und Aufbereitung von Zielgruppen, Markttrends und WettbewerbsanalysenMitwirkung bei der Erstellung von Marketingmaterialien (Präsentationen, One-Pager, Social-Media-Content)Pflege und Verwaltung des CRM-SystemsUnterstützung bei der Planung und Durchführung von Kampagnen, Events und WebinarenEnge Zusammenarbeit mit dem Marketing- und ProduktteamAuswertung von Kampagnenergebnissen und Erstellung von ReportsDas bringst du mitLaufendes Studium im Bereich Betriebswirtschaft, Marketing, Kommunikation, Rechtswissenschaften oder einem vergleichbaren StudiengangBegeisterung für Technologie, SaaS und Legal TechKommunikationsstärke – schriftlich wie mündlichStrukturierte, selbstständige ArbeitsweiseSehr gute Deutschkenntnisse, gute EnglischkenntnisseErste Erfahrungen mit Tools wie LinkedIn, HubSpot oder ähnlichen sind ein Plus, aber kein MussWas wir bietenEinblick in den Sales- und Marketingalltag eines wachsenden Legal-Tech-UnternehmensVergütung: 850 EUR pro MonatEnge Zusammenarbeit mit einem erfahrenen, interdisziplinären TeamFlache Hierarchien und kurze EntscheidungswegeEinblick in die Welt der KI und Legal TechMöglichkeit zur Übernahme nach dem Praktikum bei gegenseitigem InteresseOur Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1772192390000,"2026-02-27 12:40:21","2026-02-27T11:40:21.000Z",{"jsonldValid":14,"jsonld":26},{"id":97,"slug":98,"title":99,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":86,"country":87,"remote":14,"employmentType":100,"department":101,"content_html":102,"content_text":103,"years":20,"createdAt":104,"updatedAtISO":105,"postedAtISO":106,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":107},"673d25e68cab176686a73f64882a95cc4de3bb30b47cd82acd0d65631a40468e","senior-marketing-manager-dach-m-w-d-libra-legal-ai-assistant-at-wolters-kluwer-4717d2985d","Senior Marketing Manager DACH (m/w/d) - Libra - Legal AI Assistant",[16],"Data","\u003Cp>Über Wolters Kluwer\u003C/p>\u003Cp>Schon heute die Zukunft gestalten!\u003C/p>\u003Cp>Seit 180 Jahren steht Wolters Kluwer dafür, Arbeitsprozesse von Expert:innen und Unternehmen mit innovativen Lösungen zu unterstützen und zu erleichtern. Für die Umsetzung unserer Vision vertrauen wir auf unsere weltweit mehr als 20.000 Kolleg:innen. Wir sind ein technologieorientiertes internationales Unternehmen für Fachinformationen, Software und Services. Unser Erfolg beruht darauf, klug zu denken und zuzuhören. Durch unser Streben nach Höchstleistungen verbunden mit dem Stolz auf unsere Arbeit ermöglichen wir unseren Kunden, ihre wichtigsten Herausforderungen zu meistern.\u003C/p>\u003Cp>Libra ist ein AI Workspace – entwickelt von Jurist:innen, für Jurist:innen. Wir vereinfachen juristische Workflows mit intuitiven, sicheren und leistungsstarken Tools. Libra gehört zu den am schnellsten wachsenden Legal-Tech-Unternehmen Europas. Über 9.000 Jurist:innen vertrauen bereits auf uns, und wir treiben nun unsere internationale Expansion voran.Unser Ziel: die weltweit vertrauenswürdigste KI-Plattform für Jurist:innen aufzubauen.\u003C/p>\u003Cp>\u003Cb>Role Overview\u003C/b>\u003C/p>\u003Cp>Wir suchen einen Senior Marketing Manager DACH (m/w/d), der unsere Go-to-Market-Strategien leitet, Messaging gestaltet und den Mehrwert unseres Produkts mit der juristischen Zielgruppe verbindet. Du bist die Brücke zwischen Produkt und Markt – du verwandelst komplexe Features in klare, überzeugende Stories und Inhalte, die wirken. Du prägst die Stimme von Libra im Markt und spielst eine Schlüsselrolle, um Awareness, Adoption und Growth zu fördern.\u003C/p>\u003Cp>\u003Cb>What You'll Do\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Leitung, Entwicklung und Umsetzung von Produkt- und Content-Marketing-Strategien für den DACH Raum, die Jurist:innen wirklich erreichen\u003C/p>\u003C/li>\u003Cli>\u003Cp>Erstellung von performanten und interaktivem Content in verschiedenen Formaten (z. B. Blogs, Case Studies, Social Media, Newsletter, Webinare, Events), für unsere DACH Zielgruppe\u003C/p>\u003C/li>\u003Cli>\u003Cp>Anpassung von Messaging an unterschiedliche Zielgruppen und Erfahrungslevel\u003C/p>\u003C/li>\u003Cli>\u003Cp>Zusammenarbeit mit Performance-Marketing, um Kampagnen mit klaren KPIs zu launchen und zu optimieren\u003C/p>\u003C/li>\u003Cli>\u003Cp>Planung und Durchführung von Grassroots-Aktivierungen, Pop-ups, lokalen Events und Community-Initiativen zur Steigerung von Reichweite, Engagement und Loyalty\u003C/p>\u003C/li>\u003Cli>\u003Cp>Zusammenarbeit mit Product, Sales und Design für einheitliches Messaging entlang des gesamten Funnels\u003C/p>\u003C/li>\u003Cli>\u003Cp>Optimierung von Landing Pages und Marketing-Assets für SEO, GEO und Conversions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Durchführung von Markt- und Wettbewerbsanalysen, um Trends und Insights zu identifizieren\u003C/p>\u003C/li>\u003Cli>\u003Cp>Präsentation von Ergebnissen und Mitgestaltung der Marketing Roadmap\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You Have\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Mindestens vier Jahre Erfahrung im SaaS-Marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp>Erfahren in übergreifender Marketing Projektleitung\u003C/p>\u003C/li>\u003Cli>\u003Cp>Starke Schreib- und Storytelling-Skills über verschiedene Kanäle hinweg\u003C/p>\u003C/li>\u003Cli>\u003Cp>Tiefes Verständnis für Nutzer:innen und Produkt – du übersetzt Features in echten Mehrwert\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on-Erfahrung mit CRM- und Automatisierungstools (z. B. Attio, Loops, HubSpot)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Teamorientiert, kommunikationsstark und proaktiv\u003C/p>\u003C/li>\u003Cli>\u003Cp>Unternehmerisches Mindset mit Drive und Ownership\u003C/p>\u003C/li>\u003Cli>\u003Cp>Fließend in Deutsch und Englisch (mind. C1-Niveau)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bonus: Erfahrung im Legal-Bereich oder in Legal Tech\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What We Offer\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Unbefristete Anstellung\u003C/b> von Anfang an\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Mobiles Arbeiten & Flexibilität:\u003C/b> 3 Tage pro Woche mobiles Arbeiten (Home Office) und flexible Arbeitszeiten\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Flexibel im Ausland arbeiten:\u003C/b> Bis zu 20 Tage innerhalb von zwölf Monaten EU-weit arbeiten\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Erholung & Auszeit:\u003C/b> 26 Urlaubstage\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Engagement zeigen:\u003C/b> 1 zusätzlicher freier Tag pro Jahr für Dein Ehrenamt (Volunteer Day)\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Weiterentwicklung fördern:\u003C/b> E-Learning über LinkedIn, Online Sprachtraining mit goFluent sowie weitere Trainings- und Weiterbildungsmöglichkeiten\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Modernes Arbeiten vor Ort: \u003C/b>attraktives Office in Berlin\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Bei Wolters Kluwer suchen wir genau dich!\u003C/p>\u003Cp>Hier kannst du deine Ideen verwirklichen, lernen, dich weiterentwickeln und wachsen. Wir haben viel zu bieten. Komm zu uns und gestalte mit uns gemeinsam die Zukunft.\u003C/p>\u003Cp>Bewirb dich jetzt ganz einfach mit einem Klick auf den oben aufgeführten Button.\u003Cbr>Willkommen sind bei uns alle Menschen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Behinderung, Religion, Alter sowie sexueller Orientierung und Identität.\u003C/p>\u003Cp>Wir freuen uns schon auf dich!\u003C/p>\u003Cp>\u003Cbr>Deine Ansprechpartnerin: \u003C/p>\u003Cp>\u003Cbr>Pushpa Linke\u003C/p>\u003Cp>Senior Recruiter\u003C/p>\u003Cp>Tel.: 02233 3760 7976\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Über Wolters KluwerSchon heute die Zukunft gestalten!Seit 180 Jahren steht Wolters Kluwer dafür, Arbeitsprozesse von Expert:innen und Unternehmen mit innovativen Lösungen zu unterstützen und zu erleichtern. Für die Umsetzung unserer Vision vertrauen wir auf unsere weltweit mehr als 20.000 Kolleg:innen. Wir sind ein technologieorientiertes internationales Unternehmen für Fachinformationen, Software und Services. Unser Erfolg beruht darauf, klug zu denken und zuzuhören. Durch unser Streben nach Höchstleistungen verbunden mit dem Stolz auf unsere Arbeit ermöglichen wir unseren Kunden, ihre wichtigsten Herausforderungen zu meistern.Libra ist ein AI Workspace – entwickelt von Jurist:innen, für Jurist:innen. Wir vereinfachen juristische Workflows mit intuitiven, sicheren und leistungsstarken Tools. Libra gehört zu den am schnellsten wachsenden Legal-Tech-Unternehmen Europas. Über 9.000 Jurist:innen vertrauen bereits auf uns, und wir treiben nun unsere internationale Expansion voran.Unser Ziel: die weltweit vertrauenswürdigste KI-Plattform für Jurist:innen aufzubauen.Role OverviewWir suchen einen Senior Marketing Manager DACH (m/w/d), der unsere Go-to-Market-Strategien leitet, Messaging gestaltet und den Mehrwert unseres Produkts mit der juristischen Zielgruppe verbindet. Du bist die Brücke zwischen Produkt und Markt – du verwandelst komplexe Features in klare, überzeugende Stories und Inhalte, die wirken. Du prägst die Stimme von Libra im Markt und spielst eine Schlüsselrolle, um Awareness, Adoption und Growth zu fördern.What You'll DoLeitung, Entwicklung und Umsetzung von Produkt- und Content-Marketing-Strategien für den DACH Raum, die Jurist:innen wirklich erreichenErstellung von performanten und interaktivem Content in verschiedenen Formaten (z. B. Blogs, Case Studies, Social Media, Newsletter, Webinare, Events), für unsere DACH ZielgruppeAnpassung von Messaging an unterschiedliche Zielgruppen und ErfahrungslevelZusammenarbeit mit Performance-Marketing, um Kampagnen mit klaren KPIs zu launchen und zu optimierenPlanung und Durchführung von Grassroots-Aktivierungen, Pop-ups, lokalen Events und Community-Initiativen zur Steigerung von Reichweite, Engagement und LoyaltyZusammenarbeit mit Product, Sales und Design für einheitliches Messaging entlang des gesamten FunnelsOptimierung von Landing Pages und Marketing-Assets für SEO, GEO und ConversionsDurchführung von Markt- und Wettbewerbsanalysen, um Trends und Insights zu identifizierenPräsentation von Ergebnissen und Mitgestaltung der Marketing RoadmapWhat You HaveMindestens vier Jahre Erfahrung im SaaS-MarketingErfahren in übergreifender Marketing ProjektleitungStarke Schreib- und Storytelling-Skills über verschiedene Kanäle hinwegTiefes Verständnis für Nutzer:innen und Produkt – du übersetzt Features in echten MehrwertHands-on-Erfahrung mit CRM- und Automatisierungstools (z. B. Attio, Loops, HubSpot)Teamorientiert, kommunikationsstark und proaktivUnternehmerisches Mindset mit Drive und OwnershipFließend in Deutsch und Englisch (mind. C1-Niveau)Bonus: Erfahrung im Legal-Bereich oder in Legal TechWhat We OfferUnbefristete Anstellung von Anfang anMobiles Arbeiten & Flexibilität: 3 Tage pro Woche mobiles Arbeiten (Home Office) und flexible ArbeitszeitenFlexibel im Ausland arbeiten: Bis zu 20 Tage innerhalb von zwölf Monaten EU-weit arbeitenErholung & Auszeit: 26 UrlaubstageEngagement zeigen: 1 zusätzlicher freier Tag pro Jahr für Dein Ehrenamt (Volunteer Day)Weiterentwicklung fördern: E-Learning über LinkedIn, Online Sprachtraining mit goFluent sowie weitere Trainings- und WeiterbildungsmöglichkeitenModernes Arbeiten vor Ort: attraktives Office in BerlinBei Wolters Kluwer suchen wir genau dich!Hier kannst du deine Ideen verwirklichen, lernen, dich weiterentwickeln und wachsen. Wir haben viel zu bieten. Komm zu uns und gestalte mit uns gemeinsam die Zukunft.Bewirb dich jetzt ganz einfach mit einem Klick auf den oben aufgeführten Button.Willkommen sind bei uns alle Menschen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Behinderung, Religion, Alter sowie sexueller Orientierung und Identität.Wir freuen uns schon auf dich!Deine Ansprechpartnerin: Pushpa LinkeSenior RecruiterTel.: 02233 3760 7976Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1772084554000,"2026-02-26 06:43:04","2026-02-26T05:43:04.000Z",{"jsonldValid":14,"jsonld":26},1786869727981]