[{"data":1,"prerenderedAt":111},["ShallowReactive",2],{"$fuoX4dGdQcD7NSZcgy_SuLpnL5IISI9cceED_X7TmqE4":3,"$f6TrWMo6wLLBSPbvm6Ulok0K8OR-7wE7dwfNrRm95nIY":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":24},"d55c8d22463d3a3e494fcac316507df87492be6ec0f4a1d717cd0dd5560ac5d0","director-digital-operations-merchandising-and-marketing-at-motion-0bde1ecc1e","Director, Digital Operations, Merchandising & Marketing","Motion","https://logo.clearbit.com/motion.com","Automation Machinery Manufacturing","Birmingham","United States",false,[15],"Full-time","Operations","\u003Cp>\u003Cb>SUMMARY:\u003C/b>\u003C/p>\u003Cp>The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America. Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.\u003C/p>\u003Cp>You must be eligible to work in the US without Visa Sponsorship\u003C/p>\u003Cp>\u003Cb>JOB DUTIES\u003C/b>\u003C/p>\u003Cul>\u003Cli>Owns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.\u003C/li>\u003Cli>Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.\u003C/li>\u003Cli>Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.\u003C/li>\u003Cli>Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.\u003C/li>\u003Cli>Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.\u003C/li>\u003Cli>Leads digital merchandising strategy and execution across Motion's product portfolio.\u003C/li>\u003Cli>Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.\u003C/li>\u003Cli>Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.\u003C/li>\u003Cli>Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.\u003C/li>\u003Cli>Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.\u003C/li>\u003Cli>Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.\u003C/li>\u003Cli>Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.\u003C/li>\u003Cli>Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.\u003C/li>\u003Cli>Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.\u003C/li>\u003Cli>Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.\u003C/li>\u003Cli>Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.\u003C/li>\u003Cli>Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.\u003C/li>\u003Cli>Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.\u003C/li>\u003Cli>Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.\u003C/li>\u003Cli>Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.\u003C/li>\u003Cli>Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.\u003C/li>\u003Cli>Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.\u003C/li>\u003Cli>Partners with Sales, Product Management, Technology, Marketing, and Customer\u003C/li>\u003Cli>Success teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.\u003C/li>\u003Cli>Partner with Technology and Marketing teams to maximize the value of the Customer\u003C/li>\u003Cli>Relationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.\u003C/li>\u003Cli>Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.\u003C/li>\u003Cli>Builds and leads high-performing teams across Digital Operations, Merchandising, Analytics, and Digital Marketing.\u003C/li>\u003Cli>Establishes scalable processes, operating models, governance structures, and performance management frameworks.\u003C/li>\u003Cli>Develops and executes integrated B2B demand generation strategies that drive qualified leads, accelerate pipeline growth, and increase digital-sourced revenue.\u003C/li>\u003Cli>Leads cross-functional initiatives that improve digital performance, operational efficiency, customer engagement, and revenue growth.\u003C/li>\u003Cli>Manages budgets, vendor relationships, agency partnerships, and investment priorities to maximize business value.\u003C/li>\u003Cli>Fosters a culture of accountability, continuous improvement, data-driven decision making, and customer-centric execution.\u003C/li>\u003Cli>Develops future leaders and strengthen digital commerce capabilities across the organization.\u003C/li>\u003Cli>Performs other duties as assigned.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>EDUCATION & EXPERIENCE\u003C/b>\u003C/p>\u003Cul>\u003Cli>Typically requires a Bachelor's degree and ten (10) or more years of related experience or an equivalent combination.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>KNOWLEDGE, SKILLS, ABILITIES\u003C/b>\u003C/p>\u003Cul>\u003Cli>Deep expertise in digital commerce operations, merchandising, digital marketing, and business performance management.\u003C/li>\u003Cli>Proven success managing revenue-generating digital businesses and driving measurable improvements in growth, conversion, customer retention, and profitability.\u003C/li>\u003Cli>Strong understanding of digital merchandising, search optimization, product discovery, taxonomy management, product content strategy, and catalog operations.\u003C/li>\u003Cli>Experience leading SEO, paid media, lifecycle marketing, marketing automation, customer segmentation, personalization, and demand generation programs.\u003C/li>\u003Cli>Strong analytical capabilities, including experience leveraging digital analytics, business intelligence, customer behavior data, and performance reporting to drive decisions.\u003C/li>\u003Cli>Demonstrated ability to identify operational challenges, optimize business processes, and improve customer experiences through data-driven problem solving.\u003C/li>\u003Cli>Experience leading cross-functional initiatives and influencing stakeholders across\u003C/li>\u003Cli>Product, Technology, Marketing, Sales, Operations, and Customer Success organizations.\u003C/li>\u003Cli>Proven leadership experience building and developing high-performing teams.\u003C/li>\u003Cli>Strong business and financial acumen, including budget management, investment prioritization, and performance accountability.\u003C/li>\u003Cli>Excellent communication, presentation, and stakeholder management skills.\u003C/li>\u003Cli>Ability to balance strategic planning with hands-on operational execution in a fast-paced, growth-oriented environment.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>PHYSICAL DEMANDS:\u003C/b>\u003C/p>\u003Cp>\u003Cb>LICENSES & CERTIFICATIONS:\u003C/b> None required.\u003C/p>\u003Cp>\u003Cb>SUPERVISORY RESPONSIBILITY\u003C/b>:\u003C/p>\u003Cul>\u003Cli>5-10 Direct Reports\u003C/li>\u003Cli>5-10 Indirect Reports\u003C/li>\u003C/ul>\u003Cp>\u003Cb>BUDGET RESPONSIBILITY:\u003C/b> Yes\u003C/p>\u003Cp>COMPANY INFORMATION:\u003C/p>\u003Cp>Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.\u003C/p>\u003Cp>Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!\u003C/p>\u003Cp>GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.\u003C/p>","SUMMARY:The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America. Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.You must be eligible to work in the US without Visa SponsorshipJOB DUTIESOwns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.Leads digital merchandising strategy and execution across Motion's product portfolio.Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.Partners with Sales, Product Management, Technology, Marketing, and CustomerSuccess teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.Partner with Technology and Marketing teams to maximize the value of the CustomerRelationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.Builds and leads high-performing teams across Digital Operations, Merchandising, Analytics, and Digital Marketing.Establishes scalable processes, operating models, governance structures, and performance management frameworks.Develops and executes integrated B2B demand generation strategies that drive qualified leads, accelerate pipeline growth, and increase digital-sourced revenue.Leads cross-functional initiatives that improve digital performance, operational efficiency, customer engagement, and revenue growth.Manages budgets, vendor relationships, agency partnerships, and investment priorities to maximize business value.Fosters a culture of accountability, continuous improvement, data-driven decision making, and customer-centric execution.Develops future leaders and strengthen digital commerce capabilities across the organization.Performs other duties as assigned.EDUCATION & EXPERIENCETypically requires a Bachelor's degree and ten (10) or more years of related experience or an equivalent combination.KNOWLEDGE, SKILLS, ABILITIESDeep expertise in digital commerce operations, merchandising, digital marketing, and business performance management.Proven success managing revenue-generating digital businesses and driving measurable improvements in growth, conversion, customer retention, and profitability.Strong understanding of digital merchandising, search optimization, product discovery, taxonomy management, product content strategy, and catalog operations.Experience leading SEO, paid media, lifecycle marketing, marketing automation, customer segmentation, personalization, and demand generation programs.Strong analytical capabilities, including experience leveraging digital analytics, business intelligence, customer behavior data, and performance reporting to drive decisions.Demonstrated ability to identify operational challenges, optimize business processes, and improve customer experiences through data-driven problem solving.Experience leading cross-functional initiatives and influencing stakeholders acrossProduct, Technology, Marketing, Sales, Operations, and Customer Success organizations.Proven leadership experience building and developing high-performing teams.Strong business and financial acumen, including budget management, investment prioritization, and performance accountability.Excellent communication, presentation, and stakeholder management skills.Ability to balance strategic planning with hands-on operational execution in a fast-paced, growth-oriented environment.PHYSICAL DEMANDS:LICENSES & CERTIFICATIONS: None required.SUPERVISORY RESPONSIBILITY:5-10 Direct Reports5-10 Indirect ReportsBUDGET RESPONSIBILITY: YesCOMPANY INFORMATION:Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.",0,1786037071000,"2026-08-06 19:24:56","2026-08-06T17:24:56.000Z","USD",{"jsonldValid":13,"jsonld":25},"",{"jobs":27},[28,42,59,68,83,97],{"id":29,"slug":30,"title":31,"companyname":8,"companylogo":9,"companyIndustry":10,"city":32,"country":33,"remote":13,"employmentType":34,"department":35,"content_html":36,"content_text":37,"years":19,"createdAt":38,"updatedAtISO":39,"postedAtISO":40,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":41},"66c2981a625aacd9f0c3fc6303162ff5dabe85a7382bba40f0b6c1ae398af396","repco-authorised-service-business-development-specialist-sa--at-motion-414026d606","Repco Authorised Service Business Development Specialist SA/NT","AUS GPC Rapid Fullfillment Centre (SA)","Aus Gpc Rapid Fullfillment Centre Sa",[15],"Other","\u003Cul>\u003Cli>\u003Cp>Iconic brand with over 500 stores across Australasia\u003C/p>\u003C/li>\u003Cli>\u003Cp>Salary: Base + Super + Company Car + Incentive scheme\u003C/p>\u003C/li>\u003Cli>\u003Cp>Location: SA/NT\u003C/p>\u003C/li>\u003C/ul>\u003Ch1>\u003Cb>We’re on the lookout for a go‑getter who knows how to turn conversations into opportunities and relationships into results! If you’re a natural connector with a passion for sales and business growth, this is your time to shine.\u003C/b>\u003C/h1>\u003Cp>\u003Cb>We can offer you:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Recognition programs and team incentives for your performance\u003C/p>\u003C/li>\u003Cli>\u003Cp>An inclusive team environment; our team are important team members of GPC\u003C/p>\u003C/li>\u003Cli>\u003Cp>The opportunity to join a progressive global company that continually strives to remain the number one in the automotive aftermarket\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ongoing training and career development; we genuinely care about supporting you to reach your full potential\u003C/p>\u003C/li>\u003Cli>\u003Cp>Discounts internally and with external partners including health providers\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>The Role:\u003C/b>\u003C/p>\u003Cp>Reporting to the National Manager of Repco Authorized service, you’ll team up with a high‑energy crew of Business Development Specialists. You’ll champion our RAS member workshops—strengthening partnerships, delivering game‑changing support programs, and helping their businesses thrive.\u003C/p>\u003Cp>And the fun doesn’t stop there. You’ll help power the growth of the RAS brand—spotting new opportunities, building buzz, and welcoming new members into our ever‑growing network.\u003C/p>\u003Cp>Sound like your kind of challenge? Let’s make it happen! 🚀\u003C/p>\u003Cp>\u003Ci>Develop and maintain relationships within the network & develop tailored solutions to enhance business revenue & profitability.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Key Responsibilities:\u003C/b>\u003C/p>\u003Cp>Working within a structured and disciplined call cycle, recruit new and assist existing workshop owners to utilise the RAS program resources and develop tailored solutions to enhance their business revenue and profitability and consequently grow Repco's share of \"parts spend wallet\".\u003C/p>\u003Cp>Develop and maintain strong working relationships with relevant stakeholders across all levels of the Repco business, to ensure RAS sales and growth opportunities are identified and acted upon, ensuring a unified approach to the successful implementation of product, service and pricing solutions that meet our customer's needs.\u003C/p>\u003Cp>Provide ongoing training to RAS members to ensure they are fully conversant with RAS marketing and program resources and coordinate RAS program initiatives on a local level, promoting RAS sales programs within the designated territory and attending or organising events such as sales meetings, Conferences and Training as required.\u003C/p>\u003Cp>\u003Cb>Key Attributes:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Demonstrated understanding of workshop operations within the Automotive Aftermarket \"Service and Repair\" sector;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong commercial acumen and an understanding of financial management of workshop operations;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to build strategic working relationships & communicate effectively across all levels;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Track record in devising, planning and driving sales and marketing initiatives and to negotiate and sell ideas;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Confidence to construct and deliver professional presentations suited to the characteristics and needs of the audience;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Willingness to travel extensively on an ongoing basis\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Previous experience in an automotive workshop or dealership will be highly regarded but not essential\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education/Training:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Tertiary qualifications in Business Management or related disciplines will be highly regarded but not essential\u003C/p>\u003C/li>\u003C/ul>\u003Cp>​Thank you for your interest in becoming part of GPC Asia Pacific.\u003C/p>\u003Cp>Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!\u003C/p>\u003Cp>GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.\u003C/p>","Iconic brand with over 500 stores across AustralasiaSalary: Base + Super + Company Car + Incentive schemeLocation: SA/NTWe’re on the lookout for a go‑getter who knows how to turn conversations into opportunities and relationships into results! If you’re a natural connector with a passion for sales and business growth, this is your time to shine.We can offer you:Recognition programs and team incentives for your performanceAn inclusive team environment; our team are important team members of GPCThe opportunity to join a progressive global company that continually strives to remain the number one in the automotive aftermarketOngoing training and career development; we genuinely care about supporting you to reach your full potentialDiscounts internally and with external partners including health providersThe Role:Reporting to the National Manager of Repco Authorized service, you’ll team up with a high‑energy crew of Business Development Specialists. You’ll champion our RAS member workshops—strengthening partnerships, delivering game‑changing support programs, and helping their businesses thrive.And the fun doesn’t stop there. You’ll help power the growth of the RAS brand—spotting new opportunities, building buzz, and welcoming new members into our ever‑growing network.Sound like your kind of challenge? Let’s make it happen! 🚀Develop and maintain relationships within the network & develop tailored solutions to enhance business revenue & profitability.Key Responsibilities:Working within a structured and disciplined call cycle, recruit new and assist existing workshop owners to utilise the RAS program resources and develop tailored solutions to enhance their business revenue and profitability and consequently grow Repco's share of \"parts spend wallet\".Develop and maintain strong working relationships with relevant stakeholders across all levels of the Repco business, to ensure RAS sales and growth opportunities are identified and acted upon, ensuring a unified approach to the successful implementation of product, service and pricing solutions that meet our customer's needs.Provide ongoing training to RAS members to ensure they are fully conversant with RAS marketing and program resources and coordinate RAS program initiatives on a local level, promoting RAS sales programs within the designated territory and attending or organising events such as sales meetings, Conferences and Training as required.Key Attributes:Demonstrated understanding of workshop operations within the Automotive Aftermarket \"Service and Repair\" sector;Strong commercial acumen and an understanding of financial management of workshop operations;Proven ability to build strategic working relationships & communicate effectively across all levels;Track record in devising, planning and driving sales and marketing initiatives and to negotiate and sell ideas;Confidence to construct and deliver professional presentations suited to the characteristics and needs of the audience;Willingness to travel extensively on an ongoing basisExperience:Previous experience in an automotive workshop or dealership will be highly regarded but not essentialEducation/Training:Tertiary qualifications in Business Management or related disciplines will be highly regarded but not essential​Thank you for your interest in becoming part of GPC Asia Pacific.Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.",1776914947000,"2026-04-23 05:30:39","2026-04-23T03:30:39.000Z",{"jsonldValid":13,"jsonld":25},{"id":43,"slug":44,"title":45,"companyname":46,"companylogo":25,"city":47,"country":48,"remote":13,"employmentType":49,"department":51,"content_html":52,"content_text":53,"years":19,"createdAt":54,"updatedAtISO":55,"postedAtISO":56,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":57,"schema":58},"778d5d0916ca196ba436f35db0af448b464ec2d5b8fbfffc4855d0e1d776f410","crm-audience-lead-at-the-knot-worldwide-96b286eee6","CRM Audience Lead","the knot worldwide","Barcelona","Spain",[50],"Contract","Marketing","\u003Cp>\u003Cstrong>WHAT WE DO MATTERS:\u003C/strong>\u003C/p>\n\u003Cp>At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\u003C/p>\u003Cp>\u003Cstrong>ABOUT THE ROLE AND OUR TEAM:\u003C/strong>\u003C/p>\n\u003Cp>The CRM Audience Activation Lead is a strategic leader within the Global Vendor CRM team, responsible for defining and scaling the audience strategy, targeting frameworks, and activation infrastructure that power lifecycle marketing across global CRM channels.\u003C/p>\n\u003Cp>This role sits at the center of CRM strategy, data activation, and marketing technology, owning how audiences are structured, governed, personalized, and activated across Email, SMS, Push, in-product messaging, and future channels.\u003C/p>\n\u003Cp>You will architect scalable audience frameworks that improve targeting precision, accelerate campaign execution, and unlock more sophisticated lifecycle marketing capabilities globally. This role will play a critical part in advancing The Knot Worldwide’s adoption of Salesforce Data Cloud and evolving CRM from campaign-based execution toward intelligent, behavior-driven customer engagement.\u003C/p>\n\u003Cp>\u003Cstrong>RESPONSIBILITIES: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Define and own the global audience strategy, segmentation framework, and activation approach across CRM channels (Email, SMS, Push, in-product messaging, etc.)\u003C/li>\n\u003Cli>Architect scalable audience models, reusable cohorts, and targeting logic that improve personalization, lifecycle performance, and operational efficiency\u003C/li>\n\u003Cli>Lead audience activation strategy within Salesforce Marketing Cloud Advanced and Salesforce Data Cloud, helping evolve CRM toward more intelligent, behavior-based engagement\u003C/li>\n\u003Cli>Partner with Enterprise Systems, Data Engineering, and CRM teams to shape audience infrastructure, data models, and activation capabilities\u003C/li>\n\u003Cli>Translate business objectives and lifecycle strategies into scalable audience solutions, segmentation requirements, and activation frameworks\u003C/li>\n\u003Cli>Establish audience governance standards, targeting methodologies, and validation processes that improve targeting accuracy while enabling faster execution\u003C/li>\n\u003Cli>Drive the adoption and operationalization of Data Cloud for segmentation, personalization, and cross-channel activation use cases\u003C/li>\n\u003Cli>Analyze audience and campaign performance trends to continuously optimize targeting strategies, lifecycle journeys, and personalization opportunities\u003C/li>\n\u003Cli>Lead audience experimentation frameworks, including cohort design, audience splits, and testing strategies to improve engagement and conversion outcomes\u003C/li>\n\u003Cli>Serve as the strategic CRM audience lead across Marketing, Product, Enterprise Systems, and Data teams, influencing prioritization and long-term CRM scalability\u003C/li>\n\u003Cli>Develop scalable operating processes and documentation that reduce operational friction and support global CRM growth across US and International markets\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>IDEAL AUDIENCE STRATEGY & QA CANDIDATES HAVE:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>BA/BS degree preferred, with 5+ years of experience in CRM, Audience Strategy, Lifecycle Marketing, Marketing Technology, or Data Activation roles\u003C/li>\n\u003Cli>Deep experience building scalable audience segmentation and targeting strategies within CRM ecosystems\u003C/li>\n\u003Cli>Strong understanding of lifecycle marketing, customer journeys, and behavior-based personalization\u003C/li>\n\u003Cli>Experience with marketing automation and customer data platforms (Salesforce Marketing Cloud, Salesforce Data Cloud, Segment, Snowflake, etc.)\u003C/li>\n\u003Cli>Experience designing scalable audience frameworks, governance models, and activation processes\u003C/li>\n\u003Cli>Working knowledge of SQL and customer data structures\u003C/li>\n\u003Cli>Ability to translate complex business and lifecycle requirements into scalable audience solutions\u003C/li>\n\u003Cli>Experience operating in fast-paced, high-growth, matrixed organizations\u003C/li>\n\u003Cli>Strong cross-functional leadership and stakeholder management skills\u003C/li>\n\u003Cli>Understanding of global privacy and compliance regulations (GDPR, CCPA, CASL, CAN-SPAM)\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>SUCCESS LOOKS LIKE…\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>CRM teams can launch sophisticated lifecycle programs faster through scalable audience frameworks and reusable targeting models\u003C/li>\n\u003Cli>Audience strategy and activation infrastructure enable more advanced personalization and lifecycle orchestration\u003C/li>\n\u003Cli>Salesforce Data Cloud becomes a scalable foundation for CRM activation and segmentation\u003C/li>\n\u003Cli>Reduced operational friction and greater targeting agility across CRM programs\u003C/li>\n\u003Cli>Improved lifecycle performance through smarter audience strategy and behavior-based targeting\u003C/li>\n\u003Cli>CRM capability scales globally without linear increases in operational complexity\u003C/li>\n\u003C/ul>\n\u003Cp>At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! \u003C/p>\n\u003Cp>This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.\u003C/p>\n\u003Cp>#professional-track #LI-Hybrid\u003C/p>\u003Cp>At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \u003C/p>\n\u003Cp>\u003Cstrong>WHAT WE LOVE ABOUT YOU:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Commit to our customers\u003C/strong>: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\u003C/li>\n\u003Cli>\u003Cstrong>Raise the bar:\u003C/strong> You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\u003C/li>\n\u003Cli>\u003Cstrong>Be all in:\u003C/strong> You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\u003C/li>\n\u003Cli>\u003Cstrong>Celebrate impact:\u003C/strong> You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHAT YOU LOVE ABOUT US:\u003C/strong>\u003C/p>\n\u003Cp>We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\u003C/p>\n\u003Cp>\u003Cstrong>Together@TKWW is our approach to hybrid work.\u003C/strong> It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>For Together@TKWW-eligible roles,\u003C/strong> this includes regular in-office time to foster collaboration and connection.\u003C/li>\n\u003Cli>\u003Cstrong>For roles not eligible for in-office expectations\u003C/strong>, we support connection through virtual collaboration and intentional gatherings.\u003C/li>\n\u003C/ul>\n\u003Cp>To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\u003C/p>\n\u003Cp>__\u003C/p>\n\u003Cp>\u003Cstrong>US Notice:\u003C/strong> The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.\u003Cbr>\u003Cbr>\u003Cstrong>Privacy Notice:\u003C/strong>  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. \u003C/p>","WHAT WE DO MATTERS:\nAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.ABOUT THE ROLE AND OUR TEAM:\nThe CRM Audience Activation Lead is a strategic leader within the Global Vendor CRM team, responsible for defining and scaling the audience strategy, targeting frameworks, and activation infrastructure that power lifecycle marketing across global CRM channels.\nThis role sits at the center of CRM strategy, data activation, and marketing technology, owning how audiences are structured, governed, personalized, and activated across Email, SMS, Push, in-product messaging, and future channels.\nYou will architect scalable audience frameworks that improve targeting precision, accelerate campaign execution, and unlock more sophisticated lifecycle marketing capabilities globally. This role will play a critical part in advancing The Knot Worldwide’s adoption of Salesforce Data Cloud and evolving CRM from campaign-based execution toward intelligent, behavior-driven customer engagement.\nRESPONSIBILITIES: \n\nDefine and own the global audience strategy, segmentation framework, and activation approach across CRM channels (Email, SMS, Push, in-product messaging, etc.)\nArchitect scalable audience models, reusable cohorts, and targeting logic that improve personalization, lifecycle performance, and operational efficiency\nLead audience activation strategy within Salesforce Marketing Cloud Advanced and Salesforce Data Cloud, helping evolve CRM toward more intelligent, behavior-based engagement\nPartner with Enterprise Systems, Data Engineering, and CRM teams to shape audience infrastructure, data models, and activation capabilities\nTranslate business objectives and lifecycle strategies into scalable audience solutions, segmentation requirements, and activation frameworks\nEstablish audience governance standards, targeting methodologies, and validation processes that improve targeting accuracy while enabling faster execution\nDrive the adoption and operationalization of Data Cloud for segmentation, personalization, and cross-channel activation use cases\nAnalyze audience and campaign performance trends to continuously optimize targeting strategies, lifecycle journeys, and personalization opportunities\nLead audience experimentation frameworks, including cohort design, audience splits, and testing strategies to improve engagement and conversion outcomes\nServe as the strategic CRM audience lead across Marketing, Product, Enterprise Systems, and Data teams, influencing prioritization and long-term CRM scalability\nDevelop scalable operating processes and documentation that reduce operational friction and support global CRM growth across US and International markets\n\nIDEAL AUDIENCE STRATEGY & QA CANDIDATES HAVE:\n\nBA/BS degree preferred, with 5+ years of experience in CRM, Audience Strategy, Lifecycle Marketing, Marketing Technology, or Data Activation roles\nDeep experience building scalable audience segmentation and targeting strategies within CRM ecosystems\nStrong understanding of lifecycle marketing, customer journeys, and behavior-based personalization\nExperience with marketing automation and customer data platforms (Salesforce Marketing Cloud, Salesforce Data Cloud, Segment, Snowflake, etc.)\nExperience designing scalable audience frameworks, governance models, and activation processes\nWorking knowledge of SQL and customer data structures\nAbility to translate complex business and lifecycle requirements into scalable audience solutions\nExperience operating in fast-paced, high-growth, matrixed organizations\nStrong cross-functional leadership and stakeholder management skills\nUnderstanding of global privacy and compliance regulations (GDPR, CCPA, CASL, CAN-SPAM)\n\nSUCCESS LOOKS LIKE…\n\nCRM teams can launch sophisticated lifecycle programs faster through scalable audience frameworks and reusable targeting models\nAudience strategy and activation infrastructure enable more advanced personalization and lifecycle orchestration\nSalesforce Data Cloud becomes a scalable foundation for CRM activation and segmentation\nReduced operational friction and greater targeting agility across CRM programs\nImproved lifecycle performance through smarter audience strategy and behavior-based targeting\nCRM capability scales globally without linear increases in operational complexity\n\nAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! \nThis role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.\n#professional-track #LI-HybridAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \nWHAT WE LOVE ABOUT YOU:\n\nCommit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\nRaise the bar: You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\nBe all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\nCelebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\n\nWHAT YOU LOVE ABOUT US:\nWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\nTogether@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\n\nFor Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.\nFor roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.\n\nTo facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\n__\nUS Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.",1786073593000,"2026-08-07 05:34:08","2026-08-01T00:34:16.000Z","EUR",{"jsonldValid":13,"jsonld":25},{"id":60,"slug":61,"title":62,"companyname":46,"companylogo":25,"city":47,"country":48,"remote":13,"employmentType":63,"department":51,"content_html":64,"content_text":65,"years":19,"createdAt":54,"updatedAtISO":55,"postedAtISO":66,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":57,"schema":67},"02f3ce06747dfc64f8e487aecd3296136353755a085cd3d9995e610fa795737d","manager-global-crm-marketing-automation-at-the-knot-worldwide-bc4c3a1d82","Manager, Global CRM Marketing Automation",[50],"\u003Cp>\u003Cstrong>WHAT WE DO MATTERS:\u003C/strong>\u003C/p>\n\u003Cp>At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\u003C/p>\u003Cp>\u003Cstrong>About the Role and Team \u003C/strong>\u003C/p>\n\u003Cp>The Knot Worldwide is seeking a passionate \u003Cstrong>Marketing CRM Automation Manager\u003C/strong> to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication strategies.\u003C/p>\n\u003Cp>As a key member of the CRM team, you will help build and execute customer journeys, campaigns, and automated programs across email, push notifications, SMS, and in-app messaging for our international brands and markets. You will work closely with CRM Strategy, Product, Analytics, and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey.\u003C/p>\n\u003Cp>The ideal candidate combines strong marketing instincts with hands-on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced, global environment.\u003C/p>\n\u003Cp>This is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best-in-class CRM programs across The Knot Worldwide's international portfolio.\u003C/p>\n\u003Cstrong>Responsibilities\u003C/strong>\n\u003Cul>\n\u003Cli>Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze.\u003C/li>\n\u003Cli>Develop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns.\u003C/li>\n\u003Cli>Leverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution.\u003C/li>\n\u003Cli>Utilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates.\u003C/li>\n\u003Cli>Partner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life.\u003C/li>\n\u003Cli>Design, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements.\u003C/li>\n\u003Cli>Monitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience.\u003C/li>\n\u003Cli>Build and maintain reporting to measure campaign effectiveness and support data-driven decision making.\u003C/li>\n\u003Cli>Collaborate cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations teams to support new initiatives, launches, and customer engagement strategies.\u003C/li>\n\u003Cli>Serve as a Salesforce Marketing Cloud and/or Braze subject matter expert, helping support campaign execution and best practices across multiple international markets.\u003C/li>\n\u003C/ul>\n\u003Cstrong>Successful Candidates have:\u003C/strong>\n\u003Cul>\n\u003Cli>3–5+ years of experience in CRM marketing automation, including building, testing, and deploying email, push, SMS, and in-app messaging campaigns.\u003C/li>\n\u003Cli>1–3+ years of hands-on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, audience segmentation, and campaign orchestration.\u003C/li>\n\u003Cli>Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development, personalization, and automation.\u003C/li>\n\u003Cli>Experience building and optimizing customer journeys, triggered campaigns, and lifecycle marketing programs across multiple CRM channels.\u003C/li>\n\u003Cli>Strong understanding of email marketing best practices, deliverability, and compliance requirements, including CAN-SPAM regulations.\u003C/li>\n\u003Cli>Experience designing, executing, and analyzing A/B tests to improve customer engagement and campaign performance.\u003C/li>\n\u003Cli>Ability to work with complex customer datasets to develop targeted audience segments and personalized customer experiences.\u003C/li>\n\u003Cli>Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.\u003C/li>\n\u003Cli>Excellent verbal, written, and interpersonal communication skills, with a demonstrated ability to collaborate effectively across Marketing, Product, Analytics, Engineering, and Operations teams.\u003C/li>\n\u003Cli>A proactive, curious, and solutions-oriented mindset with a passion for learning, innovation, and continuous improvement.\u003C/li>\n\u003Cli>Experience working in a global organization or supporting multiple brands and markets is a plus.\u003C/li>\n\u003C/ul>\n\u003Cstrong>WHAT WE LOVE ABOUT YOU:\u003C/strong>\n\u003Cul>\n\u003Cli>You Dream Big. You iterate and experiment to drive innovation.\u003C/li>\n\u003Cli>You Love Our Users. You keep our global community at the center of everything you do.\u003C/li>\n\u003Cli>You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.\u003C/li>\n\u003Cli>You Hustle Every Day. You favor urgency and own your outcomes. \u003C/li>\n\u003Cli>You Win Together. People are at the heart of our success and you play as a team.\u003C/li>\n\u003C/ul>\n\u003Cbr>This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office \u003Cstrong>two days a week\u003C/strong> as part of our hybrid work model.\n\u003Cp>#LI-Hybrid #management-track\u003C/p>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\n\u003Cp>At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \u003C/p>\n\u003Cp>\u003Cstrong>WHAT WE LOVE ABOUT YOU:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Commit to our customers\u003C/strong>: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\u003C/li>\n\u003Cli>\u003Cstrong>Raise the bar:\u003C/strong> You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\u003C/li>\n\u003Cli>\u003Cstrong>Be all in:\u003C/strong> You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\u003C/li>\n\u003Cli>\u003Cstrong>Celebrate impact:\u003C/strong> You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHAT YOU LOVE ABOUT US:\u003C/strong>\u003C/p>\n\u003Cp>We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\u003C/p>\n\u003Cp>\u003Cstrong>Together@TKWW is our approach to hybrid work.\u003C/strong> It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>For Together@TKWW-eligible roles,\u003C/strong> this includes regular in-office time to foster collaboration and connection.\u003C/li>\n\u003Cli>\u003Cstrong>For roles not eligible for in-office expectations\u003C/strong>, we support connection through virtual collaboration and intentional gatherings.\u003C/li>\n\u003C/ul>\n\u003Cp>To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\u003C/p>\n\u003Cp>__\u003C/p>\n\u003Cp>\u003Cstrong>US Notice:\u003C/strong> The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.\u003Cbr>\u003Cbr>\u003Cstrong>Privacy Notice:\u003C/strong>  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. \u003C/p>","WHAT WE DO MATTERS:\nAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.About the Role and Team \nThe Knot Worldwide is seeking a passionate Marketing CRM Automation Manager to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication strategies.\nAs a key member of the CRM team, you will help build and execute customer journeys, campaigns, and automated programs across email, push notifications, SMS, and in-app messaging for our international brands and markets. You will work closely with CRM Strategy, Product, Analytics, and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey.\nThe ideal candidate combines strong marketing instincts with hands-on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced, global environment.\nThis is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best-in-class CRM programs across The Knot Worldwide's international portfolio.\nResponsibilities\n\nBuild, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze.\nDevelop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns.\nLeverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution.\nUtilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates.\nPartner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life.\nDesign, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements.\nMonitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience.\nBuild and maintain reporting to measure campaign effectiveness and support data-driven decision making.\nCollaborate cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations teams to support new initiatives, launches, and customer engagement strategies.\nServe as a Salesforce Marketing Cloud and/or Braze subject matter expert, helping support campaign execution and best practices across multiple international markets.\n\nSuccessful Candidates have:\n\n3–5+ years of experience in CRM marketing automation, including building, testing, and deploying email, push, SMS, and in-app messaging campaigns.\n1–3+ years of hands-on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, audience segmentation, and campaign orchestration.\nWorking knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development, personalization, and automation.\nExperience building and optimizing customer journeys, triggered campaigns, and lifecycle marketing programs across multiple CRM channels.\nStrong understanding of email marketing best practices, deliverability, and compliance requirements, including CAN-SPAM regulations.\nExperience designing, executing, and analyzing A/B tests to improve customer engagement and campaign performance.\nAbility to work with complex customer datasets to develop targeted audience segments and personalized customer experiences.\nStrong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.\nExcellent verbal, written, and interpersonal communication skills, with a demonstrated ability to collaborate effectively across Marketing, Product, Analytics, Engineering, and Operations teams.\nA proactive, curious, and solutions-oriented mindset with a passion for learning, innovation, and continuous improvement.\nExperience working in a global organization or supporting multiple brands and markets is a plus.\n\nWHAT WE LOVE ABOUT YOU:\n\nYou Dream Big. You iterate and experiment to drive innovation.\nYou Love Our Users. You keep our global community at the center of everything you do.\nYou Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.\nYou Hustle Every Day. You favor urgency and own your outcomes. \nYou Win Together. People are at the heart of our success and you play as a team.\n\nThis role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.\n#LI-Hybrid #management-track\n \n\nAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \nWHAT WE LOVE ABOUT YOU:\n\nCommit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\nRaise the bar: You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\nBe all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\nCelebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\n\nWHAT YOU LOVE ABOUT US:\nWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\nTogether@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\n\nFor Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.\nFor roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.\n\nTo facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\n__\nUS Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.","2026-07-27T17:00:03.000Z",{"jsonldValid":13,"jsonld":25},{"id":69,"slug":70,"title":71,"companyname":72,"companylogo":73,"companyIndustry":74,"city":75,"country":12,"remote":13,"employmentType":76,"department":35,"content_html":77,"content_text":78,"years":19,"createdAt":54,"updatedAtISO":55,"postedAtISO":79,"hasSalary":13,"salaryMin":80,"salaryMax":81,"currency":23,"schema":82},"a1c16779af93945127c51a3af9c262739117c8f2472728a743b2100425df474f","marketing-specialist-at-relx-3a6a2f5cf0","Marketing Specialist","RELX","https://logo.clearbit.com/relx.com","Technology, Information and Media","Dayton",[15],"\u003Cp>\u003Cb>About our Team:\u003C/b>\u003C/p>\u003Cp>LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.\u003C/p>\u003Cp>\u003Cb>About the Role:\u003C/b>\u003C/p>\u003Cp>The Design and AI Technology Specialist will play a key role in advancing Small Law Marketing by combining creative design expertise with AI-powered marketing technology and automation. Reporting to the head of Small Law Marketing, this position will create compelling marketing and sales enablement assets, including videos, presentations, digital content, branded collateral, and templated materials using professional design software and AI-enhanced creative tools. The role will also lead and optimize key marketing technologies, including Seismic, Captello, Pardot, video platforms, and the Small Law online store, while automating marketing and sales event processes to improve efficiency, ensure brand consistency, and accelerate campaign execution.\u003C/p>\u003Cp>\u003Cb>Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Design, Marketing Technology & Platform Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead the administration, optimization, and support of key marketing and sales platforms, including Seismic, Captello, Pardot, and video platforms.\u003C/li>\u003Cli>Design and produce high-quality marketing and sales enablement assets, including presentations, videos, digital content, branded collateral, and templated leave-behinds using professional design software and AI-enhanced creative tools.\u003C/li>\u003Cli>Build, maintain, and optimize Pardot landing pages and campaign assets to support lead generation and marketing initiatives.\u003C/li>\u003Cli>Ensure seamless integration of marketing technology into campaign execution and sales enablement while troubleshooting platform issues and coordinating with vendors or internal teams as needed.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Campaign Execution & Automation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Execute digital marketing campaigns using AI and automation to improve efficiency, scalability, and speed to market.\u003C/li>\u003Cli>Create, update, and manage campaign assets across digital channels, including videos, landing pages, and sales enablement materials.\u003C/li>\u003Cli>Automate marketing and sales event workflows to streamline execution and improve the user experience.\u003C/li>\u003Cli>Monitor campaign performance and provide insights to support continuous optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Sales Enablement, Content & Creative Services\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop scalable, branded templates and sales enablement materials that support consistent messaging and visual identity.\u003C/li>\u003Cli>Organize and maintain sales enablement content within Seismic, ensuring materials remain current, accessible, and aligned with business priorities.\u003C/li>\u003Cli>Partner with marketing and sales teams to create compelling visual content and leverage AI-driven insights to improve engagement and campaign effectiveness.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Process Improvement & Innovation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Identify opportunities to improve marketing operations through AI, automation, and process optimization.\u003C/li>\u003Cli>Evaluate and implement new technologies and creative solutions that enhance marketing efficiency and effectiveness.\u003C/li>\u003Cli>Document processes, establish best practices, and provide training to encourage adoption of marketing technology, design standards, and AI capabilities across the team.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Requirements:\u003C/b>\u003C/p>\u003Cp>1–3 years of experience in marketing, graphic design, digital marketing, marketing technology, or a related field.\u003C/p>\u003Cp>·         Proficiency with professional design software (e.g., Adobe Creative Suite, Canva, Figma, or similar) and experience creating digital and print marketing assets, presentations, and video content.\u003C/p>\u003Cp>·         Experience with marketing automation and sales enablement platforms, including Pardot, Seismic, Captello, or similar technologies; experience building Pardot landing pages is highly preferred.\u003C/p>\u003Cp>·         Familiarity with AI-powered marketing tools and an interest in applying AI to improve content creation and marketing efficiency.\u003C/p>\u003Cp>·         Basic understanding of campaign execution, lead generation, sales enablement, and digital marketing best practices.\u003C/p>\u003Cp>·         Strong organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.\u003C/p>\u003Cp>·         Excellent communication, collaboration, and problem-solving skills, with the ability to quickly learn new technologies and support team adoption.\u003C/p>\u003Cp>\u003Cb>Work in a way that works for you:\u003C/b>\u003C/p>\u003Cp>We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.\u003C/p>\u003Cp>\u003Cb>Working for you:\u003C/b>\u003C/p>\u003Cp>We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:\u003Cbr>● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits\u003Cbr>● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan\u003Cbr>● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs\u003Cbr>● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity\u003Cbr>● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits\u003Cbr>● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts\u003Cbr>● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice\u003C/p>\u003Cp>\u003Cb>About the business:\u003C/b>\u003C/p>\u003Cp>LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.\u003C/p>

U.S. National Base Pay Range: $48,900 - $81,500. Geographic differentials may apply in some locations to better reflect local market rates.





\u003Cp>\u003Cb>We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click \u003C/b>here\u003Cb> to access benefits specific to your location.\u003C/b>\u003C/p>\u003Cp>We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.\u003C/p>\u003Cp>\u003Cb>Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams \u003C/b>here\u003Cb>.\u003C/b>\u003C/p>\u003Cp>Please read our Candidate Privacy Policy.\u003C/p>\u003Cp>We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.\u003C/p>\u003Cp>\u003Ci>\u003Cb>USA Job Seekers:\u003C/b>\u003C/i>\u003C/p>\u003Cp>EEO Know Your Rights.\u003C/p>","About our Team:LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.About the Role:The Design and AI Technology Specialist will play a key role in advancing Small Law Marketing by combining creative design expertise with AI-powered marketing technology and automation. Reporting to the head of Small Law Marketing, this position will create compelling marketing and sales enablement assets, including videos, presentations, digital content, branded collateral, and templated materials using professional design software and AI-enhanced creative tools. The role will also lead and optimize key marketing technologies, including Seismic, Captello, Pardot, video platforms, and the Small Law online store, while automating marketing and sales event processes to improve efficiency, ensure brand consistency, and accelerate campaign execution.Responsibilities:Design, Marketing Technology & Platform ManagementLead the administration, optimization, and support of key marketing and sales platforms, including Seismic, Captello, Pardot, and video platforms.Design and produce high-quality marketing and sales enablement assets, including presentations, videos, digital content, branded collateral, and templated leave-behinds using professional design software and AI-enhanced creative tools.Build, maintain, and optimize Pardot landing pages and campaign assets to support lead generation and marketing initiatives.Ensure seamless integration of marketing technology into campaign execution and sales enablement while troubleshooting platform issues and coordinating with vendors or internal teams as needed.Campaign Execution & AutomationExecute digital marketing campaigns using AI and automation to improve efficiency, scalability, and speed to market.Create, update, and manage campaign assets across digital channels, including videos, landing pages, and sales enablement materials.Automate marketing and sales event workflows to streamline execution and improve the user experience.Monitor campaign performance and provide insights to support continuous optimization.Sales Enablement, Content & Creative ServicesDevelop scalable, branded templates and sales enablement materials that support consistent messaging and visual identity.Organize and maintain sales enablement content within Seismic, ensuring materials remain current, accessible, and aligned with business priorities.Partner with marketing and sales teams to create compelling visual content and leverage AI-driven insights to improve engagement and campaign effectiveness.Process Improvement & InnovationIdentify opportunities to improve marketing operations through AI, automation, and process optimization.Evaluate and implement new technologies and creative solutions that enhance marketing efficiency and effectiveness.Document processes, establish best practices, and provide training to encourage adoption of marketing technology, design standards, and AI capabilities across the team.Requirements:1–3 years of experience in marketing, graphic design, digital marketing, marketing technology, or a related field.·         Proficiency with professional design software (e.g., Adobe Creative Suite, Canva, Figma, or similar) and experience creating digital and print marketing assets, presentations, and video content.·         Experience with marketing automation and sales enablement platforms, including Pardot, Seismic, Captello, or similar technologies; experience building Pardot landing pages is highly preferred.·         Familiarity with AI-powered marketing tools and an interest in applying AI to improve content creation and marketing efficiency.·         Basic understanding of campaign execution, lead generation, sales enablement, and digital marketing best practices.·         Strong organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.·         Excellent communication, collaboration, and problem-solving skills, with the ability to quickly learn new technologies and support team adoption.Work in a way that works for you:We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working for you:We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the business:LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

U.S. National Base Pay Range: $48,900 - $81,500. Geographic differentials may apply in some locations to better reflect local market rates.





We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.Please read our Candidate Privacy Policy.We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.USA Job Seekers:EEO Know Your Rights.","2026-08-07T03:34:08.000Z",48900,81500,{"jsonldValid":13,"jsonld":25},{"id":84,"slug":85,"title":86,"companyname":87,"companylogo":88,"companyTagline":89,"companyIndustry":90,"city":91,"country":12,"remote":13,"employmentType":92,"department":51,"content_html":93,"content_text":94,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":95,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":96},"24fce1a8b6000933432249928c8c43c4c80653b31f6099be4f729906d434814f","director-crm-and-lifecycle-marketing-at-todaytix-group-ttg-56986249d5","Director, CRM & Lifecycle Marketing","TodayTix Group (TTG)","https://logo.clearbit.com/todaytixgroup.com","Find a seat for everyone.","Software Development","New York",[15],"\u003Cp>\u003Cstrong>About TodayTix Group:\u003C/strong>\u003C/p>\n\n\u003Cp>TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands––including  TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, Arthouse London, and Secret Cinema––connects millions of customers with the best in live entertainment.\u003C/p>\n\n\n\u003Cp>Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world.\u003C/p>\n\n\u003Cp>In 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world-defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement.\u003C/p>\n\n\u003Cp>\u003Cu>\u003Cstrong>Life at TodayTix Group\u003C/strong>\u003C/u>\u003C/p>\n\u003Cp>We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.\u003C/p>\n\n\u003Cp>New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.\u003C/p>\n\n\u003Cp>Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work. \u003C/p>\n\n\u003Cp>We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.\u003C/p>\u003Cbr>\u003Cp>\u003Cstrong>About the Role: \u003C/strong>\u003C/p>\n\u003Cp>We're looking for a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program, every email, push, and SMS we send to millions of theatre and event-goers, and to lead the team that runs it. CRM is how we turn interest into action across a customer's life with us: getting new customers to their first show, keeping our best customers coming back, and winning back the ones who've drifted. You'll own that messaging end to end and be the person the company trusts on anything CRM.\u003C/p>\n\u003Cp>Our CRM already drives a large share of our business. Now we want to make it one of the smartest, most automated programs out there. We're building toward a Next Best Action model where automation and AI decide the right message, moment, and channel for each customer, at scale. We want someone genuinely energized by that: who sees automation and AI as the core of how a modern CRM program runs, and who will keep pushing what's possible, including piloting new channels and surfaces, like WhatsApp.\u003C/p>\n\u003Cp>This is a role for someone who thrives on full end-to-end ownership. You'll set the strategy, bring the ideas, and run the program without waiting to be told what to do.\u003C/p>\n\u003Cp>If you thrive in a fast-paced, collaborative environment and are energized by data, automation, and building programs that scale, we'd love to hear from you.\u003C/p>\n\u003Cp>\u003Cstrong>Please note: \u003C/strong>This is a full-time role and qualified candidates must be based in the greater New York City or London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.\u003C/p>\u003Cbr>\u003Ch2>What Success Looks Like:\u003C/h2>\n\u003Cul>\n\u003Cli>\n\u003Cp>Repeat purchase and retention climb among addressable customers.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>More new customers make a first and second purchase, and make it sooner, as onboarding messaging turns a trial into a habit.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Revenue from CRM channels grows as a share of total and is trusted as incremental, not just attributed.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A Next Best Action model is live and increasingly automated. The model is choosing the right message, moment, and channel for messages.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>You've become the company's clear owner of CRM: leadership sets the goals, and the strategy, roadmap, and day-to-day calls are yours.\u003C/p>\n\u003C/li>\n\n\u003C/ul>\u003Cbr>\u003Ch2>What You'll Do:\u003C/h2>\n\u003Cul>\n\u003Cli>\n\u003Cp>Own the CRM program end to end - set the strategy and roadmap for every email, push, and SMS, generate the ideas that move it forward, and be the person the company trusts to make the call.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Make AI and automation core - push the program from batch campaigns to an automated, AI-driven Next Best Action model that picks the right message, moment, and channel for each customer.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Lead full-lifecycle messaging - from user onboarding through repeat, winback, and loyalty, with repeat purchase as the core goal.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Explore new channels and surfaces - pilot opportunities like WhatsApp and in-app messaging in partnership with product, and scale the ones that work.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Lead and develop the team - coach the CRM team, prioritize sharply, and raise the bar on both execution and analysis.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Make CRM provably incremental - establish holdout testing and reporting so the program’s revenue impact is measurable.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Partner closely with product and data - work hand in glove to connect CRM messaging with the wider customer experience.\u003C/p>\n\u003C/li>\n\n\u003Cp>\u003Cem>Note: This list represents the highest-priority focus areas for this role. Responsibilities will naturally evolve as the business grows and shifts - candidates should expect the scope to develop over time.\u003C/em>\u003C/p>\n\u003C/ul>\u003Cbr>\u003Ch2>We're Looking For Someone With:\u003C/h2>\n\u003Cul>\n\u003Cli>\n\u003Cp>8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A track record of driving repeat purchase, retention, and LTV ideally at a marketplace or other high-frequency consumer business.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven experience moving a program beyond batch-and-blast to triggered, automated, decisioned messaging and the appetite to push further with AI.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Hands-on depth with a modern CRM/messaging platform (we use Iterable) and strong customer segmentation.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>An enthusiasm for leveraging AI and emerging technologies to innovate our CRM strategies and enhance both team and individual productivity.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical rigor. Comfortable defining success metrics, using modern analytics tools, running experiments and tests, and judging true incremental impact\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A full-ownership mindset. You set the agenda rather than wait for direction, and you’ve run a program where the strategy was yours to define, not just deliver.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Bonus: A genuine interest in theatre, live events, and the performing arts or experience in an environment with constantly evolving inventory, where what customers can buy is always changing.\u003C/p>\n\u003C/li>\n\n\u003C/ul>\u003Cbr>\u003Cp>\u003Cstrong>Good to Know:\u003C/strong>\u003C/p>\n\n\u003Cp>TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are some of our favorites: \u003C/p>\n\n\u003Cp>-Hybrid work environment (blend of in-office and at-home days)\u003C/p>\n\u003Cp>-Up to 4 weeks per year of flexible 'work from anywhere' \u003C/p>\n\u003Cp>-Healthcare, vision, and dental plans, with generous contributions from the company\u003C/p>\n\u003Cp>-Life and disability insurance\u003C/p>\n\u003Cp>-Paid Parental Leave \u003C/p>\n\u003Cp>-Generous 401(k) Matching\u003C/p>\n\u003Cp>-Flexible Paid Time Off\u003C/p>\n\u003Cp>-Free membership to One Medical Group & Employee Assistance Program\u003C/p>\n\u003Cp>-Annual Professional Growth Budget\u003C/p>\n\u003Cp>-Employee donation matching\u003C/p>\n\u003Cp>-Employee Referral Program\u003C/p>\n\u003Cp>-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits\u003C/p>\n\n\u003Cp>\u003Cem>TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.\u003C/em>\u003C/p>\n\n\u003Cp>For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.\u003C/p>\u003Cbr>\n\u003Cp>\u003Cem>Salary ranges are determined by competitive market data for our size, stage, and industry, experience and location of the applicant, and our internal salary banding, which is reviewed at least annually. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>We aim to be as transparent, equitable, and fair as possible. Qualified candidates and our Talent Acquisition team will discuss salary and benefits in the initial conversation, and final salary will be determined after candidates complete the interview process. We expect that the majority of candidates who are offered roles at TTG fall healthily throughout the range based on the above factors.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>To learn about the Perks and Benefits outside of the salary, please check out our \"Good to Know\" section!\u003C/em>\u003C/p>\n\u003Cbr>\u003Cbr>","About TodayTix Group:\n\nTodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands––including  TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, Arthouse London, and Secret Cinema––connects millions of customers with the best in live entertainment.\n\n\nPowered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world.\n\nIn 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world-defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement.\n\nLife at TodayTix Group\nWe thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.\n\nNew joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.\n\nAbove all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work. \n\nWe are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.About the Role: \nWe're looking for a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program, every email, push, and SMS we send to millions of theatre and event-goers, and to lead the team that runs it. CRM is how we turn interest into action across a customer's life with us: getting new customers to their first show, keeping our best customers coming back, and winning back the ones who've drifted. You'll own that messaging end to end and be the person the company trusts on anything CRM.\nOur CRM already drives a large share of our business. Now we want to make it one of the smartest, most automated programs out there. We're building toward a Next Best Action model where automation and AI decide the right message, moment, and channel for each customer, at scale. We want someone genuinely energized by that: who sees automation and AI as the core of how a modern CRM program runs, and who will keep pushing what's possible, including piloting new channels and surfaces, like WhatsApp.\nThis is a role for someone who thrives on full end-to-end ownership. You'll set the strategy, bring the ideas, and run the program without waiting to be told what to do.\nIf you thrive in a fast-paced, collaborative environment and are energized by data, automation, and building programs that scale, we'd love to hear from you.\nPlease note: This is a full-time role and qualified candidates must be based in the greater New York City or London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.What Success Looks Like:\n\n\nRepeat purchase and retention climb among addressable customers.\n\n\nMore new customers make a first and second purchase, and make it sooner, as onboarding messaging turns a trial into a habit.\n\n\nRevenue from CRM channels grows as a share of total and is trusted as incremental, not just attributed.\n\n\nA Next Best Action model is live and increasingly automated. The model is choosing the right message, moment, and channel for messages.\n\n\nYou've become the company's clear owner of CRM: leadership sets the goals, and the strategy, roadmap, and day-to-day calls are yours.\n\n\nWhat You'll Do:\n\n\nOwn the CRM program end to end - set the strategy and roadmap for every email, push, and SMS, generate the ideas that move it forward, and be the person the company trusts to make the call.\n\n\nMake AI and automation core - push the program from batch campaigns to an automated, AI-driven Next Best Action model that picks the right message, moment, and channel for each customer.\n\n\nLead full-lifecycle messaging - from user onboarding through repeat, winback, and loyalty, with repeat purchase as the core goal.\n\n\nExplore new channels and surfaces - pilot opportunities like WhatsApp and in-app messaging in partnership with product, and scale the ones that work.\n\n\nLead and develop the team - coach the CRM team, prioritize sharply, and raise the bar on both execution and analysis.\n\n\nMake CRM provably incremental - establish holdout testing and reporting so the program’s revenue impact is measurable.\n\n\nPartner closely with product and data - work hand in glove to connect CRM messaging with the wider customer experience.\n\n\nNote: This list represents the highest-priority focus areas for this role. Responsibilities will naturally evolve as the business grows and shifts - candidates should expect the scope to develop over time.\nWe're Looking For Someone With:\n\n\n8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.\n\n\nA track record of driving repeat purchase, retention, and LTV ideally at a marketplace or other high-frequency consumer business.\n\n\nProven experience moving a program beyond batch-and-blast to triggered, automated, decisioned messaging and the appetite to push further with AI.\n\n\nHands-on depth with a modern CRM/messaging platform (we use Iterable) and strong customer segmentation.\n\n\nAn enthusiasm for leveraging AI and emerging technologies to innovate our CRM strategies and enhance both team and individual productivity.\n\n\nStrong analytical rigor. Comfortable defining success metrics, using modern analytics tools, running experiments and tests, and judging true incremental impact\n\n\nA full-ownership mindset. You set the agenda rather than wait for direction, and you’ve run a program where the strategy was yours to define, not just deliver.\n\n\nBonus: A genuine interest in theatre, live events, and the performing arts or experience in an environment with constantly evolving inventory, where what customers can buy is always changing.\n\n\nGood to Know:\n\nTodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are some of our favorites: \n\n-Hybrid work environment (blend of in-office and at-home days)\n-Up to 4 weeks per year of flexible 'work from anywhere' \n-Healthcare, vision, and dental plans, with generous contributions from the company\n-Life and disability insurance\n-Paid Parental Leave \n-Generous 401(k) Matching\n-Flexible Paid Time Off\n-Free membership to One Medical Group & Employee Assistance Program\n-Annual Professional Growth Budget\n-Employee donation matching\n-Employee Referral Program\n-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits\n\nTodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.\n\nFor information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.\nSalary ranges are determined by competitive market data for our size, stage, and industry, experience and location of the applicant, and our internal salary banding, which is reviewed at least annually. \nWe aim to be as transparent, equitable, and fair as possible. Qualified candidates and our Talent Acquisition team will discuss salary and benefits in the initial conversation, and final salary will be determined after candidates complete the interview process. We expect that the majority of candidates who are offered roles at TTG fall healthily throughout the range based on the above factors.\nTo learn about the Perks and Benefits outside of the salary, please check out our \"Good to Know\" section!","2026-08-06T12:28:32.361Z",{"jsonldValid":13,"jsonld":25},{"id":98,"slug":99,"title":100,"companyname":101,"companylogo":102,"companyIndustry":90,"city":103,"country":104,"remote":105,"employmentType":106,"department":35,"content_html":107,"content_text":108,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":109,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":110},"84d5fa690a804006f768cf207746de8e20f7ad6a6e4d6d7f3451b3792d1d9d5e","sr-account-based-marketing-manager-at-smarsh-cd5595accf","Sr. Account-Based Marketing Manager","Smarsh","https://logo.clearbit.com/smarsh.com","US - Remote","Us -",true,[15],"\u003Cp>\u003Cb>Who are we?\u003C/b>\u003C/p>\u003Cbr>\u003Cp>Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.\u003C/p>\u003Cbr>\u003Ch3>\u003Cstrong>Summary\u003C/strong>\u003C/h3>\n\u003Cp>The Sr. ABM Manager is a strategic, cross-functional project and program manager focused on advancing account-based marketing efforts focused on the Enterprise Business Unit.\u003C/p>\n\u003Cp>In this role you will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. You will also align with enterprise marketing and sales enablement to drive cross-functional collaboration and programming strategy, partnering with sales leaders to identify and target high value clients. This includes managing campaign budgets, timelines, and target profiles, tracking campaign performance for ROI and continued optimization.\u003C/p>\n\u003Cbr>\u003Ch2>How will you contribute?\u003C/h2>\n\u003Cul>\n\u003Cli>Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.\u003C/li>\n\u003Cli>Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets.\u003C/li>\n\u003Cli>Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals.  Inclusive of entering new industries for expansion.\u003C/li>\n\u003Cli>Partner with sales leaders to identify high-value targets and formulate growth strategies\u003C/li>\n\u003Cli>Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy.\u003C/li>\n\u003Cli>Manage campaign budgets, timelines and ideal customer profile segment targets.\u003C/li>\n\u003Cli>Track performance and ROI for continued optimization to maximize budget efficiency and return.\u003C/li>\n\u003Cli>Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success\u003C/li>\n\u003Cli>Manage campaign reporting dashboards.\u003C/li>\n\n\u003C/ul>\u003Cbr>\u003Ch2>What will you bring?\u003C/h2>\n\u003Cul>\n\u003Cli>8+ years of B2B marketing experience, specializing in Account-Based Marketing\u003C/li>\n\u003Cli>Proven track record of developing and executing successful ABM campaigns that drive\u003C/li>\n\u003Cli>measurable results.\u003C/li>\n\u003Cli>Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders.\u003C/li>\n\u003Cli>Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business.\u003C/li>\n\u003Cli>Proven success implementing strategic account, vertical and/or ABM marketing programs.\u003C/li>\n\u003Cli>Broad range of digital (paid media, SEM & Social), event and content marketing skills.\u003C/li>\n\u003Cli>Understanding of latest Cloud, SaaS, and GenAI trends.\u003C/li>\n\u003Cli>Strong communicator and collaborator with exceptional verbal, written, and visual\u003C/li>\n\u003Cli>communication skills.\u003C/li>\n\u003Cli>Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny)\u003C/li>\n\u003Cli>A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights.\u003C/li>\n\u003Cli>Thrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team.\u003C/li>\n\u003Cli>About our culture:\u003C/li>\n\n\u003C/ul>\u003Cbr>\u003Ch2>About our culture\u003C/h2>\n\u003Cp>We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. At Smarsh, we know our employees are the key to our success. We firmly believe that growing as a company is only possible when you enable the growth of your people.\u003C/p>\n\u003Cp>We aim to give all our employees autonomy and responsibility. In spite of our rapid growth, we’re still a place where your voice is heard, and your ideas are valued. At Smarsh, you can make an immediate impact advancing innovation, competition, and productivity by helping organizations harness big data.\u003C/p>\n\u003Cp>To ensure our employees are continuously advancing their careers, we have a key focus on promoting from within. Whether you like to build things, sell things, or do things, you can make your mark at Smarsh.\u003C/p>\n\u003Cbr>\u003Cp>\u003Cb>About our culture\u003C/b>\u003C/p>\u003Cbr>\u003Cp>Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.\u003C/p>\u003Cbr>\n\u003Cp>The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. \u003Cstrong>\u003Cem>Any applicable bonus programs will be discussed during the recruiting process.\u003C/em>\u003C/strong>\u003C/p>\n\n\u003Cp>The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.\u003C/p>\n\n\u003Cp>Local cost of living assessments are done for each new hire at the time of offer.\u003C/p>","Who are we?Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.Summary\nThe Sr. ABM Manager is a strategic, cross-functional project and program manager focused on advancing account-based marketing efforts focused on the Enterprise Business Unit.\nIn this role you will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. You will also align with enterprise marketing and sales enablement to drive cross-functional collaboration and programming strategy, partnering with sales leaders to identify and target high value clients. This includes managing campaign budgets, timelines, and target profiles, tracking campaign performance for ROI and continued optimization.\nHow will you contribute?\n\nLead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.\nAlign as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets.\nDrive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals.  Inclusive of entering new industries for expansion.\nPartner with sales leaders to identify high-value targets and formulate growth strategies\nPartner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy.\nManage campaign budgets, timelines and ideal customer profile segment targets.\nTrack performance and ROI for continued optimization to maximize budget efficiency and return.\nLeverage a data-driven approach, continuously test, evaluate, and optimize campaigns success\nManage campaign reporting dashboards.\n\nWhat will you bring?\n\n8+ years of B2B marketing experience, specializing in Account-Based Marketing\nProven track record of developing and executing successful ABM campaigns that drive\nmeasurable results.\nAbility to moderate account planning sessions with Sales, agencies, and marketing stakeholders.\nExperience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business.\nProven success implementing strategic account, vertical and/or ABM marketing programs.\nBroad range of digital (paid media, SEM & Social), event and content marketing skills.\nUnderstanding of latest Cloud, SaaS, and GenAI trends.\nStrong communicator and collaborator with exceptional verbal, written, and visual\ncommunication skills.\nFoundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny)\nA strategic thinker with strong analytical abilities, skilled at turning data into actionable insights.\nThrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team.\nAbout our culture:\n\nAbout our culture\nWe are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. At Smarsh, we know our employees are the key to our success. We firmly believe that growing as a company is only possible when you enable the growth of your people.\nWe aim to give all our employees autonomy and responsibility. In spite of our rapid growth, we’re still a place where your voice is heard, and your ideas are valued. At Smarsh, you can make an immediate impact advancing innovation, competition, and productivity by helping organizations harness big data.\nTo ensure our employees are continuously advancing their careers, we have a key focus on promoting from within. Whether you like to build things, sell things, or do things, you can make your mark at Smarsh.\nAbout our cultureSmarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.\nThe above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.\n\nThe salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.\n\nLocal cost of living assessments are done for each new hire at the time of offer.","2026-08-06T14:40:19.537Z",{"jsonldValid":13,"jsonld":25},1786264929470]