[{"data":1,"prerenderedAt":114},["ShallowReactive",2],{"$fOi8hFuyS2BuTopLyUpk_xPpWds_JyO-KDN3ANnoIDiY":3,"$fbiqI7z10hamunnIEXXnx1JbgC0yx6bU6o0xdgkjp46k":29},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":24,"salaryMax":25,"currency":26,"schema":27},"6ccf73e27d31e7b41e7db5653dfa1d87e009212c3d931bb091d19943827e746a","engineering-manager-marketing-technology-at-general-motors-2482a8bbc5","Engineering Manager, Marketing Technology","General Motors","https://logo.clearbit.com/gm.com","We’re on a journey to create a world with zero crashes, zero emissions and zero congestion. See how we’ll get there.","Automotive","Austin","United States",false,[16],"Full-time","Other","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>This role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].\u003C/p>\u003Cp>\u003Cb>\u003Cu>The Role\u003C/u>\u003C/b>\u003C/p>\u003Cp>The Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem.\u003Cbr> \u003C/p>\u003Cp>The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.\u003C/p>\u003Cp>\u003Cb>\u003Cu>What You’ll Do\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Lead, coach, and develop a team of platform engineers\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive migration of core marketing technology platforms to the cloud\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead expansion of platforms that support marketing activation and customer engagement\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee delivery of data ingress, data egress, and platform integration pipelines\u003C/p>\u003C/li>\u003Cli>\u003Cp>Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities\u003C/p>\u003C/li>\u003Cli>\u003Cp>Guide architecture, technical direction, and execution across complex platform initiatives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strengthen reliability, scalability, and operational excellence across the platform space\u003C/p>\u003C/li>\u003Cli>\u003Cp>Help shape the longer-term MarTech platform strategy and technical roadmap\u003C/p>\u003C/li>\u003Cli>\u003Cp>Influence build versus buy, integration, and platform evolution decisions using strong domain expertise\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create clear growth opportunities for engineers through coaching, feedback, stretch work, and role development\u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cb>\u003Cu>Your Skills & Abilities (Required Qualifications) \u003C/u>\u003C/b>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>10+ years of relevant experience\u003C/p>\u003C/li>\u003Cli>\u003Cp>3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated success managing engineers and delivering complex technical initiatives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong MarTech domain expertise\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading cloud migration efforts for enterprise platforms\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with data pipelines, integrations, and platform interoperability\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong cross-functional collaboration and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>What Can Give You a Competitive Advantage (Preferred Qualifications)\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in customer, marketing, sales, or activation-focused technology ecosystems\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperability\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting platform transformation or modernization efforts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to balance strategic leadership with hands-on technical engagement\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience influencing cross-functional decisions and platform direction\u003C/p>\u003C/li>\u003C/ul>\u003Cp>This job may be eligible for relocation benefits.\u003C/p>\u003Cp>Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Compensation: \u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>The expected base compensation for this role is: $160,200 - $211,950. Actual base compensation within the identified range will vary based on factors relevant to the position. \u003C/li>\u003Cli>Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. \u003C/li>\u003Cli>Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. \u003C/li>\u003C/ul>\u003Cp>GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)\u003C/p>\u003Cp>#LI-CC1\u003C/p>



\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us\u003C/b> \u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Benefits Overview\u003C/b>\u003C/p>\u003Cp>From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities (U.S.)\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003C/p>\u003Cp>All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. \u003C/p>\u003Cp>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionThis role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].The RoleThe Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem. The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.What You’ll DoLead, coach, and develop a team of platform engineersDrive migration of core marketing technology platforms to the cloudLead expansion of platforms that support marketing activation and customer engagementOversee delivery of data ingress, data egress, and platform integration pipelinesProvide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and DatabricksPartner with engineering, product, data, marketing, and business stakeholders to align platform work to prioritiesGuide architecture, technical direction, and execution across complex platform initiativesStrengthen reliability, scalability, and operational excellence across the platform spaceHelp shape the longer-term MarTech platform strategy and technical roadmapInfluence build versus buy, integration, and platform evolution decisions using strong domain expertiseCreate clear growth opportunities for engineers through coaching, feedback, stretch work, and role development Your Skills & Abilities (Required Qualifications) 10+ years of relevant experience3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environmentDemonstrated success managing engineers and delivering complex technical initiativesStrong MarTech domain expertiseHands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and DatabricksExperience leading cloud migration efforts for enterprise platformsExperience with data pipelines, integrations, and platform interoperabilityStrong cross-functional collaboration and communication skillsBachelor’s degree in computer science, engineering, information systems, or equivalent practical experienceWhat Can Give You a Competitive Advantage (Preferred Qualifications)Experience in customer, marketing, sales, or activation-focused technology ecosystemsExperience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperabilityExperience supporting platform transformation or modernization effortsAbility to balance strategic leadership with hands-on technical engagementExperience influencing cross-functional decisions and platform directionThis job may be eligible for relocation benefits.Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.Compensation: The expected base compensation for this role is: $160,200 - $211,950. Actual base compensation within the identified range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)#LI-CC1



About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",0,1782581284000,"2026-06-27 19:28:26","2026-06-27T17:28:26.000Z",160200,211950,"USD",{"jsonldValid":14,"jsonld":28},"",{"jobs":30},[31,47,59,72,87,95],{"id":32,"slug":33,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":35,"country":13,"remote":36,"employmentType":37,"department":38,"content_html":39,"content_text":40,"years":20,"createdAt":41,"updatedAtISO":42,"postedAtISO":43,"hasSalary":14,"salaryMin":44,"salaryMax":45,"currency":26,"schema":46},"c0b1f10a186a223068aeea57c7bb5e5cd60817c7cc3b1de3f01035fbed0f57fc","senior-bi-engineer-crm-at-general-motors-68a5154fbd","Senior BI Engineer, CRM","Remote - United States",true,[16],"Marketing","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. \u003C/b>\u003C/p>\u003Cp>\u003Cb>\u003Cu>The Role\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cspan>As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>You will collaborate with cross-functional teams including\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>MarTech\u003C/span>\u003Cspan>, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics.\u003C/span> \u003C/p>\u003Cp>\u003Cb>\u003Cu>What You’ll Do\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and troubleshoot data-related issues,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure).\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Your Skills & Abilities (Required Qualifications) \u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Bachelor’s or\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Master’s degree in Computer Science\u003C/span>\u003Cspan>, Data Analytics, Information Systems, or related\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>field\u003C/span>\u003Cspan>.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>5 - 7\u003C/span>\u003Cspan>+ years of experience in BI engineering, preferably in marketing analytics\u003C/span>\u003Cspan>, CRM analytics, or customer lifecycle\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>domains.\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Master of\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Microsoft Excel and various BI\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>(Tableau,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>PowerBI\u003C/span>\u003Cspan>),\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>and analytical tools.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>E\u003C/span>\u003Cspan>xperience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>At least 5\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>years experience\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL. Ability to use custom SQL for complex data pulls.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Familiarity with cloud platforms (Azure preferred) and data governance practices.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Excellent communication and stakeholder management skills.\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>What Can Give You a Competitive Advantage (Preferred Qualifications)\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Experience working in agile squads or cross-functional pods.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Ability to synthesize insights across channels and recommend strategic shifts.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Passion for enabling data democratization and driving marketing transformation.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications).\u003C/span> \u003C/li>\u003C/ul>\u003Cp>This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Compensation: \u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>The expected base compensation for this role is: $106,600 - $174,800. Actual base compensation within the identified range will vary based on factors relevant to the position. \u003C/li>\u003Cli>Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. \u003C/li>\u003Cli>Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. \u003C/li>\u003C/ul>\u003Cp>GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)\u003C/p>\u003Cp>#LI-CC1\u003C/p>



\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us\u003C/b> \u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Benefits Overview\u003C/b>\u003C/p>\u003Cp>From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities (U.S.)\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003C/p>\u003Cp>All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. \u003C/p>\u003Cp>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionThis role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The RoleAs a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence. You will collaborate with cross-functional teams including MarTech, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics. What You’ll DoLead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics. Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics. Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation. Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs. Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions. Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting. Identify and troubleshoot data-related issues, optimize CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure). Your Skills & Abilities (Required Qualifications) Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, or related field. 5 - 7+ years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycle domains.Master of Microsoft Excel and various BI (Tableau, PowerBI), and analytical tools. Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions. At least 5 years experience writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL. Ability to use custom SQL for complex data pulls. Familiarity with cloud platforms (Azure preferred) and data governance practices. Excellent communication and stakeholder management skills. What Can Give You a Competitive Advantage (Preferred Qualifications)Experience working in agile squads or cross-functional pods. Ability to synthesize insights across channels and recommend strategic shifts. Passion for enabling data democratization and driving marketing transformation. Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications). This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.Compensation: The expected base compensation for this role is: $106,600 - $174,800. Actual base compensation within the identified range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)#LI-CC1



About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1774754921000,"2026-03-29 05:29:05","2026-03-29T03:29:05.000Z",106600,174800,{"jsonldValid":14,"jsonld":28},{"id":48,"slug":49,"title":50,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":51,"country":28,"remote":14,"employmentType":52,"department":17,"content_html":53,"content_text":54,"years":20,"createdAt":55,"updatedAtISO":56,"postedAtISO":57,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":26,"schema":58},"46b1228ce07e1986b193377fbe9349bad7b1cd1be198a78f5a9393cf55d63f2c","director-marketing-and-engagement-platforms-product-manageme-at-general-motors-06affdfe94","Director, Marketing & Engagement Platforms Product Management","2 Locations",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cspan>The\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Director, Marketing & Engagement Platforms Product Management\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>is a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>who’s\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>capabilities are\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>leveraged\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>across the enterprise in various capacities.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This role is instrumental in driving GM's transformation toward world-class, data-driven, and AI-enabled marketing capabilities. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech, audience\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>selection\u003C/span>\u003Cspan>, and cross-platform capabilities.\u003C/span>\u003Cspan> \u003C/span> \u003C/p>\u003Cp>\u003Cspan>The ideal candidate is a strategic thinker who can bridge the gap between various teams – including but not limited to Engineering, Brand Marketing, Media, Owner Experience, Design, ensuring the Marketing & Engagement Platforms meet the needs of various, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>largely different\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>business needs. This role requires a hands-on leader who is both fluent in\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>technology\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>but understands how to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>influence\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>at\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>various levels of leadership.\u003C/span> \u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cp>\u003Cb>Strategic Leadership & Vision\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Unified Channel Strategy:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Enterprise Roadmap:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>breaks down silos and builds tools\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and platforms that have broad use across the enterprise.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Modern Marketing Transformation:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead the organizational shift toward a closed-loop ecosystem where\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>marketing activity\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>is\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimized\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>by first-party\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>data\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>predictive AI modeling,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>and CRM insights.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Product Management Excellence\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Execution:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>web\u003C/span>\u003Cspan>, CRM, and media.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Value Realization:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Discovery & Innovation:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers.\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Technology Strategy\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Designing a best-in-class ecosystem:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Partner with Engineering and Data Science teams to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>architect\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>a superior marketing technology landscape by integrating top-tier AdTech and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>MarTech\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>solutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AI & Automation\u003Cspan> \u003C/span>Opportunities:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Lead the strategy for operationalizing platform-native AI (e.g., Adobe Sensei, Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Stack Architecture:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Evolve GM's stack with deep\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>expertise\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>across:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Adobe Experience Cloud:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>AEM,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>AEP,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Adobe Campaign, Analytics, Target\u003C/span>\u003Cspan>,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>WebSDK\u003C/span>\u003Cspan>,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and AI-driven content supply chain tools\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Salesforce Ecosystem:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Marketing Cloud,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Sales\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and Service Cloud\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AdTech Integration:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>LiveRamp\u003C/span>\u003Cspan>, Google Ads Data Hub, and social listening/activation tools.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Marketing Data & Identity:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead the strategy for high-fidelity data products, including\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Identity Resolution (ID Graph)\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Clean Rooms\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>to enable safe collaboration with media partners.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Team & Engineering Leadership\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Engineering Partnership:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Talent Development:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Foster a culture that understands both the creative side of media and the technical side of audience data.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications\u003C/b> \u003C/p>\u003Cp>\u003Cb>Required Experience\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>15+ years\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>of relevant professional experience, with specific exposure to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Marketing Technology, Advertising Technology, Content Management, Asset Management\u003C/span>\u003Cspan>, enterprise\u003C/span>\u003Cspan>-grade experience.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Media & CRM Integration:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Proven\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>track record\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>of connecting paid media campaigns with CRM/Lifecycle marketing, including experience with audience suppression and retargeting strategies.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Platform Mastery:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and the broader AdTech ecosystem (DSPs, DMPs, Clean Rooms).\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AI Fluency:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Experience implementing AI/ML capabilities within marketing workflows, including predictive scoring, lookalike modeling, or generative content tools.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Data Strategy:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Expert knowledge in 1st party data strategy, audience segmentation, and privacy-safe media activation (Clean Rooms, CCPA/GDPR).\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Leadership Competencies\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Comfort with Ambiguity:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Thrives in fast-changing environments; able to chart a path forward where\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>landscape shifts rapidly.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Influence Without Authority:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Navigates complex stakeholder dynamics (Media Agencies, Brand Marketing, Legal, IT) to build consensus.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Strategic Vision:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Ability to see the big picture of the total customer journey—from anonymous ad impression to known customer loyalty.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Bachelor's degree\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>required\u003C/span>\u003Cspan>; MBA or advanced degree preferred.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>



\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us\u003C/b> \u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Benefits Overview\u003C/b>\u003C/p>\u003Cp>From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities (U.S.)\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003C/p>\u003Cp>All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. \u003C/p>\u003Cp>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionThe Director, Marketing & Engagement Platforms Product Management is a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization, and who’s capabilities are leveraged across the enterprise in various capacities. This role is instrumental in driving GM's transformation toward world-class, data-driven, and AI-enabled marketing capabilities. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech, audience selection, and cross-platform capabilities.  The ideal candidate is a strategic thinker who can bridge the gap between various teams – including but not limited to Engineering, Brand Marketing, Media, Owner Experience, Design, ensuring the Marketing & Engagement Platforms meet the needs of various, and largely different business needs. This role requires a hands-on leader who is both fluent in the technology but understands how to influence at various levels of leadership. Key Responsibilities Strategic Leadership & Vision Unified Channel Strategy: Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting. Enterprise Roadmap: Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that breaks down silos and builds tools and platforms that have broad use across the enterprise. Modern Marketing Transformation: Lead the organizational shift toward a closed-loop ecosystem where marketing activity is optimized by first-party data , predictive AI modeling, and CRM insights. Product Management Excellence Execution: Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across web, CRM, and media. Value Realization: Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels. Discovery & Innovation: Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers. Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market. Platform & Technology Strategy Designing a best-in-class ecosystem: Partner with Engineering and Data Science teams to architect a superior marketing technology landscape by integrating top-tier AdTech and MarTech solutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability. AI & Automation Opportunities: Lead the strategy for operationalizing platform-native AI (e.g., Adobe Sensei, Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount. Stack Architecture: Evolve GM's stack with deep expertise across: Adobe Experience Cloud: AEM, AEP, Adobe Campaign, Analytics, Target, WebSDK, and AI-driven content supply chain tools Salesforce Ecosystem: Marketing Cloud, Sales and Service Cloud AdTech Integration: LiveRamp, Google Ads Data Hub, and social listening/activation tools. Marketing Data & Identity: Lead the strategy for high-fidelity data products, including Identity Resolution (ID Graph) and Clean Rooms to enable safe collaboration with media partners. Team & Engineering Leadership Engineering Partnership: Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes. Talent Development: Foster a culture that understands both the creative side of media and the technical side of audience data. Qualifications Required Experience 15+ years of relevant professional experience, with specific exposure to Marketing Technology, Advertising Technology, Content Management, Asset Management, enterprise-grade experience. Media & CRM Integration: Proven track record of connecting paid media campaigns with CRM/Lifecycle marketing, including experience with audience suppression and retargeting strategies. Platform Mastery: Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and the broader AdTech ecosystem (DSPs, DMPs, Clean Rooms). AI Fluency: Experience implementing AI/ML capabilities within marketing workflows, including predictive scoring, lookalike modeling, or generative content tools. Data Strategy: Expert knowledge in 1st party data strategy, audience segmentation, and privacy-safe media activation (Clean Rooms, CCPA/GDPR). Leadership Competencies Comfort with Ambiguity: Thrives in fast-changing environments; able to chart a path forward where the landscape shifts rapidly. Influence Without Authority: Navigates complex stakeholder dynamics (Media Agencies, Brand Marketing, Legal, IT) to build consensus. Strategic Vision: Ability to see the big picture of the total customer journey—from anonymous ad impression to known customer loyalty. Education Bachelor's degree required; MBA or advanced degree preferred. 



About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1769416004000,"2026-01-26 09:27:15","2026-01-26T08:27:15.000Z",{"jsonldValid":14,"jsonld":28},{"id":60,"slug":61,"title":62,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":51,"country":28,"remote":14,"employmentType":63,"department":38,"content_html":64,"content_text":65,"years":20,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":69,"salaryMax":70,"currency":26,"schema":71},"9f81b34b6c1f34609646f5159bdc86baf268cb68efbdbe2c412a111c79bb3bc0","manager-customer-lifecycle-marketing-at-general-motors-e1a38f27ae","Manager, Customer Lifecycle Marketing",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>Vacancy Status: \u003C/b>\u003C/p>\u003Cp>\u003Cb>Yes - \u003C/b>This posting is for an existing vacancy within the organization and is open to new applications. \u003C/p>\u003Cp>\u003Cb>AI Disclosure: \u003C/b>\u003C/p>\u003Cp>As part of the application process, Artificial Intelligence will be used in the hiring process for this role.\u003C/p>\u003Cp>\u003Cb>Hybrid - \u003C/b>This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Markham Elevation Centre three times per week, at minimum [or other frequency dictated by the business].\u003C/p>\u003Cp>Do you have a passion for storytelling, and the data to back it up? Do you believe CRM should feel more like a conversation than a campaign? Do you want to play a leadership role in helping to modernize GM Canada marketing efforts while contributing to revenue growth?\u003C/p>\u003Cp>GM Canada is going through a marketing transformation and we’re looking for bold thinkers who can help us reimagine how we connect with customers. \u003C/p>\u003Cp>In this newly created leadership role, you will lead a dedicated Customer Lifecycle Marketing (CLM) team spanning across our vehicle brands (Chevrolet, Cadillac, Buick, GMC) as well as non vehicle brands (OnStar, Certified Service, Envolve) to help shape the future of customer experience at the largest automotive company in Canada. \u003C/p>\u003Cp>You will lead the development and optimization of GM’s Customer Lifecyle Marketing (CLM) strategy, working within the Lifecycle Marketing Team to orchestrate seamless, data-driven experiences across every stage of the customer journey. This role will focus on building a cohesive CLM strategy that aligns with our tierless marketing approach, facilitating personalized customer experiences and leveraging data for insight-driven decision-making.\u003C/p>\u003Cp>You will get to collaborate with Brand & Retail Marketing teams as well as global Digital & IT teams to build the strategic roadmap to deliver on GM’s vision. The role reports to the Head of Digital & Customer Engagement.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Key Responsibilities include: \u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. Lifecycle Strategy Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Full-Funnel Vision:\u003C/b> Lead the development and evolution of the CLM roadmap. Oversee the team in translating business objectives into a cohesive strategy that spans the entire ownership lifecycle (Acquisition through Reactivation).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Strategic Growth:\u003C/b> Identify whitespace opportunities for lifecycle intervention to reduce churn.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Customer-Centric Orchestration\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Unified Customer View:\u003C/b> Lead the collaboration with data and lifecycle teams to ensure a single source of truth for customer data is utilized across all communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Journey Mapping & Governance:\u003C/b> Direct the design and optimization of complex customer journeys. Establish governance standards to ensure all automated touchpoints are timely, relevant, and adhere to global brand standards.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Operational Excellence & Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Campaign Oversight:\u003C/b> Lead the briefing process and manage high-level project timelines. Ensure the team delivers flawless execution across multiple simultaneous campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Multi-Channel Innovation:\u003C/b> Drive a \"Channel-Agnostic\" strategy. Expand the team’s capabilities beyond email to include sophisticated in-app messaging, push notifications, and SMS/MMS, ensuring the optimal mix for different customer segments.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. MarTech & System Integration\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Ecosystem Management:\u003C/b> Collaborate with digital and data engineering teams to ensure CLM tools (e.g., Adobe Journey Optimizer, Salesforce, etc) are effectively integrated into the broader marketing technology stack.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Automation Efficiency:\u003C/b> Oversee the technical health of triggers and data feeds to ensure real-time personalization at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. Cross-Functional Leadership & Alignment\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Stakeholder Management:\u003C/b> Act as the primary liaison between Brand, Digital, Media, and Regional teams. Ensure all teams are aligned on messaging, cadence, and timing to prevent \"customer fatigue.\"\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Best Practices Advocate:\u003C/b> Facilitate knowledge internally within the team and externally with marketing & regional teams.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. Performance Measurement & Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Reporting Architecture:\u003C/b> Establish a clear & cohesive measurement framework for performance tracking. Guide the team in monitoring key metrics to derive actionable insights.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Continuous Improvement (A/B Testing):\u003C/b> Lead a rigorous \"Champion/Challenger\" testing culture. Empower the team to hypothesize, test, and iterate on journeys to drive continuous lift in engagement.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Required Qualifications:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Educational Background:\u003C/b> Successfully obtained a Bachelor’s degree in marketing, Business Administration, or related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Professional Experience:\u003C/b> 5+ years in CRM management or a related field, with experience in cross-functional integration.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Technical Skills:\u003C/b> Proficient in enterprise CRM software (Adobe, Salesforce, etc), data visualization and analytics platforms (Power BI); experience with customer data platforms and audience segmentation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Analytical & Problem-Solving Abilities:\u003C/b> Strong data analysis skills and an ability to translate insights into actionable strategies.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Preferred Attributes:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ability to understand customer needs and behaviours, and translate those insights into meaningful, personalized experiences across the customer journey\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to thrive in fast-paced, evolving environments and lead through change with a proactive, solution-oriented mindset\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong interpersonal and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to influence cross-functional teams\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Compensation: \u003C/b>\u003C/p>\u003Cp>The salary range for this role is $131,000.00 to $180,900.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.\u003C/p>\u003Cp>\u003Cb>Benefits:\u003C/b>\u003C/p>\u003Cp>The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Healthcare, dental and vision benefits including health care spending account and wellness incentive.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Life insurance plans to cover you and your family.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>GM Vehicle Purchase Plan for you, your family, and friends.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE\u003C/b>\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionVacancy Status: Yes - This posting is for an existing vacancy within the organization and is open to new applications. AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role.Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Markham Elevation Centre three times per week, at minimum [or other frequency dictated by the business].Do you have a passion for storytelling, and the data to back it up? Do you believe CRM should feel more like a conversation than a campaign? Do you want to play a leadership role in helping to modernize GM Canada marketing efforts while contributing to revenue growth?GM Canada is going through a marketing transformation and we’re looking for bold thinkers who can help us reimagine how we connect with customers. In this newly created leadership role, you will lead a dedicated Customer Lifecycle Marketing (CLM) team spanning across our vehicle brands (Chevrolet, Cadillac, Buick, GMC) as well as non vehicle brands (OnStar, Certified Service, Envolve) to help shape the future of customer experience at the largest automotive company in Canada. You will lead the development and optimization of GM’s Customer Lifecyle Marketing (CLM) strategy, working within the Lifecycle Marketing Team to orchestrate seamless, data-driven experiences across every stage of the customer journey. This role will focus on building a cohesive CLM strategy that aligns with our tierless marketing approach, facilitating personalized customer experiences and leveraging data for insight-driven decision-making.You will get to collaborate with Brand & Retail Marketing teams as well as global Digital & IT teams to build the strategic roadmap to deliver on GM’s vision. The role reports to the Head of Digital & Customer Engagement.Key Responsibilities include: 1. Lifecycle Strategy LeadershipFull-Funnel Vision: Lead the development and evolution of the CLM roadmap. Oversee the team in translating business objectives into a cohesive strategy that spans the entire ownership lifecycle (Acquisition through Reactivation).Strategic Growth: Identify whitespace opportunities for lifecycle intervention to reduce churn.2. Customer-Centric OrchestrationUnified Customer View: Lead the collaboration with data and lifecycle teams to ensure a single source of truth for customer data is utilized across all communications.Journey Mapping & Governance: Direct the design and optimization of complex customer journeys. Establish governance standards to ensure all automated touchpoints are timely, relevant, and adhere to global brand standards.3. Operational Excellence & ExecutionCampaign Oversight: Lead the briefing process and manage high-level project timelines. Ensure the team delivers flawless execution across multiple simultaneous campaigns.Multi-Channel Innovation: Drive a \"Channel-Agnostic\" strategy. Expand the team’s capabilities beyond email to include sophisticated in-app messaging, push notifications, and SMS/MMS, ensuring the optimal mix for different customer segments.4. MarTech & System IntegrationEcosystem Management: Collaborate with digital and data engineering teams to ensure CLM tools (e.g., Adobe Journey Optimizer, Salesforce, etc) are effectively integrated into the broader marketing technology stack.Automation Efficiency: Oversee the technical health of triggers and data feeds to ensure real-time personalization at scale.5. Cross-Functional Leadership & AlignmentStakeholder Management: Act as the primary liaison between Brand, Digital, Media, and Regional teams. Ensure all teams are aligned on messaging, cadence, and timing to prevent \"customer fatigue.\"Best Practices Advocate: Facilitate knowledge internally within the team and externally with marketing & regional teams.6. Performance Measurement & OptimizationReporting Architecture: Establish a clear & cohesive measurement framework for performance tracking. Guide the team in monitoring key metrics to derive actionable insights.Continuous Improvement (A/B Testing): Lead a rigorous \"Champion/Challenger\" testing culture. Empower the team to hypothesize, test, and iterate on journeys to drive continuous lift in engagement.Required Qualifications:Educational Background: Successfully obtained a Bachelor’s degree in marketing, Business Administration, or related field.Professional Experience: 5+ years in CRM management or a related field, with experience in cross-functional integration.Technical Skills: Proficient in enterprise CRM software (Adobe, Salesforce, etc), data visualization and analytics platforms (Power BI); experience with customer data platforms and audience segmentation.Analytical & Problem-Solving Abilities: Strong data analysis skills and an ability to translate insights into actionable strategies.Preferred Attributes:Ability to understand customer needs and behaviours, and translate those insights into meaningful, personalized experiences across the customer journeyProven ability to thrive in fast-paced, evolving environments and lead through change with a proactive, solution-oriented mindsetStrong interpersonal and communication skillsAbility to influence cross-functional teamsCompensation: The salary range for this role is $131,000.00 to $180,900.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.Benefits:The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.Healthcare, dental and vision benefits including health care spending account and wellness incentive.Life insurance plans to cover you and your family.Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.GM Vehicle Purchase Plan for you, your family, and friends.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1769109355000,"2026-01-22 20:16:29","2026-01-22T19:16:29.000Z",131000,180900,{"jsonldValid":14,"jsonld":28},{"id":73,"slug":74,"title":75,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":76,"country":77,"remote":14,"employmentType":78,"department":79,"content_html":80,"content_text":81,"years":20,"createdAt":82,"updatedAtISO":83,"postedAtISO":84,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":85,"schema":86},"e58501f4f367a4f3c2d22b93b1117db083dd8c21a020e5a6d5519a6890ad6f71","data-engineer-marketing-at-general-motors-4e4dcfdc17","Data Engineer / Marketing","Mexico City","Mexico",[16],"Engineering","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>What You Will Do?​\u003C/b>\u003C/p>\u003Cp>The Data Engineering Lead/Specialist will design, build, and maintain the robust data infrastructure primarily utilizing the \u003Cb>Databricks Lakehouse Platform\u003C/b> to support the Data Science and MarTech operations. This role is responsible for ensuring data is reliable, high-quality, and efficiently flows from source systems (CRM, MAP, CDP, web logs) into the Lakehouse architecture for analysis, modeling, and real-time activation.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Lakehouse Architecture:\u003C/b> Design, implement, and optimize the data architecture within \u003Cb>Databricks\u003C/b>, leveraging Delta Lake for reliability and performance across the data ingestion and consumption layers.\u003C/li>\u003Cli>\u003Cb>Data Pipeline Development:\u003C/b> Design and implement scalable \u003Cb>ETL/ELT data pipelines\u003C/b> (batch and streaming) using tools like \u003Cb>Databricks notebooks (PySpark/Scala)\u003C/b> and related cloud orchestration services (e.g., Azure Data Factory, AWS Glue/Step Functions) to ingest, transform, and load high-volume marketing data.\u003C/li>\u003Cli>\u003Cb>Databricks Optimization:\u003C/b> Tune and optimize Databricks clusters and jobs for cost-efficiency and performance, specifically supporting high-volume MarTech data processing and large-scale ML model training (in collaboration with Data Science).\u003C/li>\u003Cli>\u003Cb>MarTech Integration:\u003C/b> Own the technical integration and data flow between core MarTech systems (CDP, CRM, Marketing Automation) and the central Lakehouse platform, ensuring data is ready for activation.\u003C/li>\u003Cli>\u003Cb>Data Quality & Governance:\u003C/b> Establish and enforce data quality checks, monitoring, and lineage practices within the Databricks environment to ensure data accuracy, consistency, and compliance.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills & Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Extensive experience in data engineering, software engineering, or a related field.\u003C/li>\u003Cli>Bachelor´s degree Systems Engineering, Computer Engineering or\u003Cp>Mathematics.\u003C/p>\u003C/li>\u003Cli>Expert proficiency in \u003Cb>SQL\u003C/b> and the use of \u003Cb>Py Spark\u003C/b> or Scala for building complex data pipelines.\u003C/li>\u003Cli>\u003Cb>Mandatory hands-on expertise with the Databricks Lakehouse Platform, including Delta Lake.\u003C/b>\u003C/li>\u003Cli>Strong experience with cloud data platforms (\u003Cb>AWS, Azure, or GCP\u003C/b>) and their associated services for data storage and orchestration.\u003C/li>\u003Cli>Proven experience with modern data pipeline tools (e.g., Airflow, dbt) and data modeling techniques.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Work Properly. \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Hybrid: \u003C/b>This position requires to work 3 days on site 2 days at home remote on a full-time basis.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>In case you need any reasonable adjustment to continue with your process, let your recruiter know.\u003C/p>\u003Cp>Remember to attach your CV when applying to this vacancy.\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionWhat You Will Do?​The Data Engineering Lead/Specialist will design, build, and maintain the robust data infrastructure primarily utilizing the Databricks Lakehouse Platform to support the Data Science and MarTech operations. This role is responsible for ensuring data is reliable, high-quality, and efficiently flows from source systems (CRM, MAP, CDP, web logs) into the Lakehouse architecture for analysis, modeling, and real-time activation.Key ResponsibilitiesLakehouse Architecture: Design, implement, and optimize the data architecture within Databricks, leveraging Delta Lake for reliability and performance across the data ingestion and consumption layers.Data Pipeline Development: Design and implement scalable ETL/ELT data pipelines (batch and streaming) using tools like Databricks notebooks (PySpark/Scala) and related cloud orchestration services (e.g., Azure Data Factory, AWS Glue/Step Functions) to ingest, transform, and load high-volume marketing data.Databricks Optimization: Tune and optimize Databricks clusters and jobs for cost-efficiency and performance, specifically supporting high-volume MarTech data processing and large-scale ML model training (in collaboration with Data Science).MarTech Integration: Own the technical integration and data flow between core MarTech systems (CDP, CRM, Marketing Automation) and the central Lakehouse platform, ensuring data is ready for activation.Data Quality & Governance: Establish and enforce data quality checks, monitoring, and lineage practices within the Databricks environment to ensure data accuracy, consistency, and compliance.Required Skills & QualificationsExtensive experience in data engineering, software engineering, or a related field.Bachelor´s degree Systems Engineering, Computer Engineering orMathematics.Expert proficiency in SQL and the use of Py Spark or Scala for building complex data pipelines.Mandatory hands-on expertise with the Databricks Lakehouse Platform, including Delta Lake.Strong experience with cloud data platforms (AWS, Azure, or GCP) and their associated services for data storage and orchestration.Proven experience with modern data pipeline tools (e.g., Airflow, dbt) and data modeling techniques.Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.In case you need any reasonable adjustment to continue with your process, let your recruiter know.Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1767351215000,"2026-01-02 11:54:01","2026-01-02T10:54:01.000Z","MXN",{"jsonldValid":14,"jsonld":28},{"id":88,"slug":89,"title":90,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":76,"country":77,"remote":14,"employmentType":91,"department":38,"content_html":92,"content_text":93,"years":20,"createdAt":82,"updatedAtISO":83,"postedAtISO":84,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":85,"schema":94},"76751db5f26d808c78e1307ffbe8ad5254a9b40591f89b6843945e45dfcc21e8","growth-strategist-at-general-motors-48032e6836","Growth Strategist",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>What Yoy Will Do?\u003C/b>\u003C/p>\u003Cp>The Applied Science/MarTech Strategist is the \u003Cb>key translator and strategist\u003C/b> who bridges the gap between technical output and marketing action. This individual will define \u003Ci>how\u003C/i> the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Strategy & Roadmap:\u003C/b> Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., \"increase retention\") into specific, data-enabled solutions (e.g., \"deploy LTV-based personalization engine\").\u003C/li>\u003Cli>\u003Cb>Insight-to-Action Translation:\u003C/b> Take statistical models and analysis from Data Science and formulate clear, concise, and \u003Cb>executable strategies\u003C/b> for Marketing Operations and Campaign teams.\u003C/li>\u003Cli>\u003Cb>Experimentation Design:\u003C/b> Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale.\u003C/li>\u003Cli>\u003Cb>Platform Alignment:\u003C/b> Partner with the \u003Cb>MarTech Lead\u003C/b> to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization).\u003C/li>\u003Cli>\u003Cb>Stakeholder Communication:\u003C/b> Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills & Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor´s degree \u003Cb>Marketing\u003C/b>, \u003Cb>Engineering,\u003C/b> \u003Cb>Business Administration\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience in marketing analytics, growth strategy, or product management for data-intensive products.\u003C/p>\u003C/li>\u003Cli>Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them.\u003C/li>\u003Cli>Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.\u003C/li>\u003Cli>Experience in \u003Cb>defining and measuring KPIs\u003C/b> (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Work Properly. \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Hybrid: \u003C/b>This position requires to work 3 days on site 2 days at home remote on a full-time basis.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>In case you need any reasonable adjustment to continue with your process, let your recruiter know.\u003C/p>\u003Cp>Remember to attach your CV when applying to this vacancy.\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionWhat Yoy Will Do?The Applied Science/MarTech Strategist is the key translator and strategist who bridges the gap between technical output and marketing action. This individual will define how the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.Key ResponsibilitiesStrategy & Roadmap: Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., \"increase retention\") into specific, data-enabled solutions (e.g., \"deploy LTV-based personalization engine\").Insight-to-Action Translation: Take statistical models and analysis from Data Science and formulate clear, concise, and executable strategies for Marketing Operations and Campaign teams.Experimentation Design: Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale.Platform Alignment: Partner with the MarTech Lead to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization).Stakeholder Communication: Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner.Required Skills & QualificationsBachelor´s degree Marketing, Engineering, Business AdministrationProven experience in marketing analytics, growth strategy, or product management for data-intensive products.Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them.Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.In case you need any reasonable adjustment to continue with your process, let your recruiter know.Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",{"jsonldValid":14,"jsonld":28},{"id":96,"slug":97,"title":98,"companyname":99,"companylogo":100,"companyTagline":101,"companyIndustry":102,"city":103,"country":13,"remote":36,"employmentType":104,"department":105,"content_html":106,"content_text":107,"years":20,"createdAt":108,"updatedAtISO":109,"postedAtISO":110,"hasSalary":14,"salaryMin":111,"salaryMax":112,"currency":26,"schema":113},"b4c66b3a8d02da1d16df6fc47511b7c60859c07de3ba701514c13ab9619599d8","account-executive-higher-education-at-codepath-480fdea925","Account Executive, Higher Education","CodePath","https://logo.clearbit.com/codepath.org","Tech Excellence for All","Higher Education","Remote",[16],"Sales","\u003Cp>CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We’ve been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.\u003C/p>\n\u003Cp>We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.\u003C/p>\n\u003Cp>We are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you’d love it here. \u003C/p>\u003Cp>\u003Cstrong>About the Role\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Location:\u003C/strong> Remote, United States\u003C/p>\n\u003Cp>\u003Cstrong>Role Type:\u003C/strong> Full-Time \u003C/p>\n\u003Cp>\u003Cstrong>Reporting to:\u003C/strong> Head of Higher Education\u003C/p>\n\u003Cp>\u003Cstrong>Compensation:\u003C/strong>  $110,000 – $150,000 base salary\u003C/p>\n\u003Cul>\n\u003Cli>plus variable compensation tied to new-partner targets. On-target earnings (OTE): ~$200,000.\u003C/li>\n\u003C/ul>\n\u003Cp>CodePath is bringing its proven model to far more campuses than we reach today. Tens of thousands of Computer Science students need our programs to compete in an AI-native workforce, and the limiting factor is the number of colleges in our network. This role exists to grow that network by signing new campus partners.\u003C/p>\n\u003Cp>You will own new-logo acquisition for the higher education channel: generating your own pipeline, running full sales cycles, and closing partnerships with colleges and universities. You will spend most of your time in front of Computer Science faculty, department chairs, and academic leaders, so you need to speak their language and earn credibility fast.\u003C/p>\n\u003Cp>You like drumming up new business. You work conferences, open doors that were closed, and get a room of skeptical faculty interested in what CodePath can do for their students. You don’t wait for inbound. Expect travel ~1-2x / quarter. \u003C/p>\n\u003Cp>You report to the Head of Higher Education. \u003C/p>\n\u003Ch2>\u003Cstrong>Key Activities\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>Own a new-partner target: build and manage pipeline from prospecting through signed agreement \u003C/li>\n\u003Cli>Run full sales cycles end to end: outbound outreach, discovery, program demonstration, proposal, negotiation, and close\u003C/li>\n\u003Cli>Identify and engage Computer Science faculty, department chairs, and academic decision-makers; map program fit and build the internal case for partnership\u003C/li>\n\u003Cli>Translate CodePath's curriculum, technical rigor, and student outcomes credibly to a CS faculty audience\u003C/li>\n\u003Cli>Navigate academic procurement and budget cycles to move deals to close on a predictable timeline\u003C/li>\n\u003Cli>Partner with the Head of Higher Education on territory strategy, target account lists, and deal strategy\u003C/li>\n\u003Cli>Maintain accurate pipeline, activity, and forecast data in HubSpot\u003C/li>\n\u003Cli>Represent CodePath at higher education and CS education conferences and events\u003C/li>\n\u003Cli>Achieve quarterly new-partner and enrollment targets \u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Qualifications\u003C/strong>\u003C/h2>\n\u003Ch3>\u003Cstrong>Required\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Hunter mentality\u003C/strong>: you generate your own pipeline, energize prospects, and chase down new business; you do not wait for inbound and you are motivated by closing new partners\u003C/li>\n\u003Cli>\u003Cstrong>3–5 years in full-cycle sales\u003C/strong>, with a track record of closing net-new accounts\u003C/li>\n\u003Cli>\u003Cstrong>Zero-to-one experience\u003C/strong>: you have sold a new offering, or built a partnership motion from scratch, not just optimized a mature pipeline \u003C/li>\n\u003Cli>\u003Cstrong>Technical credibility\u003C/strong>: you can speak about CS curriculum and technical concepts well enough to earn the respect of CS faculty\u003C/li>\n\u003Cli>\u003Cstrong>CRM discipline\u003C/strong>: you keep HubSpot or an equivalent CRM accurate and use it to forecast\u003C/li>\n\u003Cli>\u003Cstrong>Multi-audience communicator\u003C/strong>: you shift register fluently between faculty, administrators, and executive stakeholders\u003C/li>\n\u003Cli>\u003Cstrong>Commitment to CodePath's mission\u003C/strong> to advance economic mobility through education\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Preferred\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Higher education sales experience\u003C/strong>: you have sold into colleges or universities and understand how decisions get made on campus\u003C/li>\n\u003Cli>\u003Cstrong>Faculty\u003C/strong> \u003Cstrong>fluency\u003C/strong>: you have sold to or worked directly with faculty, ideally Computer Science or STEM departments\u003C/li>\n\u003Cli>Experience standing up a sales motion at an early-stage or high-growth organization\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Compensation\u003C/strong>\u003C/h2>\n\u003Cp>CodePath has standardized salaries based on the position's level, no matter where you live. This role is compensated with a competitive base salary plus a performance bonus tied to your new-partner and enrollment targets, paid quarterly. Base salary is determined based on your relevant experience and skills as evaluated through our interview process.\u003C/p>\n\u003Cp>Pay range\u003C/p>\u003Cp>$110,000—$150,000 USD\u003C/p>","CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We’ve been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.\nWe're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.\nWe are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you’d love it here. About the Role\nLocation: Remote, United States\nRole Type: Full-Time \nReporting to: Head of Higher Education\nCompensation:  $110,000 – $150,000 base salary\n\nplus variable compensation tied to new-partner targets. On-target earnings (OTE): ~$200,000.\n\nCodePath is bringing its proven model to far more campuses than we reach today. Tens of thousands of Computer Science students need our programs to compete in an AI-native workforce, and the limiting factor is the number of colleges in our network. This role exists to grow that network by signing new campus partners.\nYou will own new-logo acquisition for the higher education channel: generating your own pipeline, running full sales cycles, and closing partnerships with colleges and universities. You will spend most of your time in front of Computer Science faculty, department chairs, and academic leaders, so you need to speak their language and earn credibility fast.\nYou like drumming up new business. You work conferences, open doors that were closed, and get a room of skeptical faculty interested in what CodePath can do for their students. You don’t wait for inbound. Expect travel ~1-2x / quarter. \nYou report to the Head of Higher Education. \nKey Activities\n\nOwn a new-partner target: build and manage pipeline from prospecting through signed agreement \nRun full sales cycles end to end: outbound outreach, discovery, program demonstration, proposal, negotiation, and close\nIdentify and engage Computer Science faculty, department chairs, and academic decision-makers; map program fit and build the internal case for partnership\nTranslate CodePath's curriculum, technical rigor, and student outcomes credibly to a CS faculty audience\nNavigate academic procurement and budget cycles to move deals to close on a predictable timeline\nPartner with the Head of Higher Education on territory strategy, target account lists, and deal strategy\nMaintain accurate pipeline, activity, and forecast data in HubSpot\nRepresent CodePath at higher education and CS education conferences and events\nAchieve quarterly new-partner and enrollment targets \n\nQualifications\nRequired\n\nHunter mentality: you generate your own pipeline, energize prospects, and chase down new business; you do not wait for inbound and you are motivated by closing new partners\n3–5 years in full-cycle sales, with a track record of closing net-new accounts\nZero-to-one experience: you have sold a new offering, or built a partnership motion from scratch, not just optimized a mature pipeline \nTechnical credibility: you can speak about CS curriculum and technical concepts well enough to earn the respect of CS faculty\nCRM discipline: you keep HubSpot or an equivalent CRM accurate and use it to forecast\nMulti-audience communicator: you shift register fluently between faculty, administrators, and executive stakeholders\nCommitment to CodePath's mission to advance economic mobility through education\n\nPreferred\n\nHigher education sales experience: you have sold into colleges or universities and understand how decisions get made on campus\nFaculty fluency: you have sold to or worked directly with faculty, ideally Computer Science or STEM departments\nExperience standing up a sales motion at an early-stage or high-growth organization\n\nCompensation\nCodePath has standardized salaries based on the position's level, no matter where you live. This role is compensated with a competitive base salary plus a performance bonus tied to your new-partner and enrollment targets, paid quarterly. Base salary is determined based on your relevant experience and skills as evaluated through our interview process.\nPay range$110,000—$150,000 USD",1782617246000,"2026-06-28 05:27:41","2026-06-27T02:05:29.000Z",110000,150000,{"jsonldValid":14,"jsonld":28},1782636123343]