[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"$fjhIFh2Z6DFKuHm3WoEgLcKUiPuyCNZv_Dwq2RGTAgSA":3,"$fgcPyouxrF-A8f20yhs6eLaM7etvS_FpgN6y80klaPNs":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":24},"af2e072cd4bc5ffbb849e8d3598e915411e78043be041e4511f3e4893a063b8e","growth-marketing-manager-e-commerce-m-f-d-at-booksy-7e4fe03eca","Growth Marketing Manager E-Commerce (m/f/d)","Booksy","https://logo.clearbit.com/booksy.com","Appointments made easy.","IT Services and IT Consulting","Poland",false,[15],"Full-time","Marketing","\u003Cp>Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.\u003C/p>\u003Ch3>The people you’ll like to work with and things you'll enjoy impacting:\u003C/h3>\u003Cp>As a Growth Marketing Manager E-Commerce (m/f/d) in our E-commerce team, you will take on our most exciting marketing challenge: fundamentally changing the purchasing habits of our Provider (Px) base. Currently, our Providers already buy their professional supplies elsewhere - your mission is to disrupt that routine. You will map and execute the complete buyer journey, starting with building initial awareness of the Booksy Store, driving that crucial first purchase, and designing the activation funnels that turn one-time shoppers into loyal, returning buyers. By mastering e-commerce storytelling and lifecycle marketing, your ultimate goal is to shift their behavior until the Booksy Store becomes their undisputed, top-of-mind destination for all their supply needs.\u003C/p>\u003Ch3>Your responsibilities will include:\u003C/h3>\u003Cp>Provider Activation & Lifecycle Marketing:\u003C/p>\u003Cul>\u003Cli>Lifecycle Marketing (LCM) Strategy: Planning, designing, and executing the strategy to activate the Provider (Px) base (the buyers), moving them from inactive status to first-time and regular buyers.\u003C/li>\u003Cli>Marketing Calendar Ownership: Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV.\u003C/li>\u003Cli>E-Commerce Storytelling: Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions, new products, and purchasing inspiration.\u003C/li>\u003Cli>Monitoring and Reporting: Monitoring, analyzing, and reporting on the effectiveness of Px activation funnels and campaign results. Optimizing future actions based on performance data.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Ch3>Essentially, to ensure you succeed in this role you’re going to need…\u003C/h3>\u003Cul>\u003Cli>3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.\u003C/li>\u003Cli>A \"player-coach\" mentality: You must be highly strategic but equally willing to roll up your sleeves. You will be both the architect of the strategy and the person manually building and executing the campaigns.\u003C/li>\u003Cli>Proven track record of designing and executing activation funnels (e.g., inactive to regular buyer journeys).\u003C/li>\u003Cli>Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch (We use Iterable but experience with tools like Synerize, SF Marketing Cloud, Bloomreach or Braze is equally relevant).\u003C/li>\u003Cli>Strong capabilities in marketing calendar management and e-commerce storytelling.\u003C/li>\u003Cli>Deep analytical skills to monitor funnel effectiveness and campaign ROI.\u003C/li>\u003Cli>Fluent in Polish and English.\u003C/li>\u003C/ul>\u003Ch3>It will also help you to have…\u003C/h3>\u003Cul>\u003Cli>Professional experience or genuine interest in the beauty/cosmetics category.\u003C/li>\u003Cli>Experience or good understanding of an e-commerce marketplace ecosystem, ideally B2B.\u003C/li>\u003Cli>Strong copywriting skills, focusing on performance-driven messaging for quick turn-around campaigns.\u003C/li>\u003Cli>Excellent self-organization, with a high level of independence and a results-oriented approach to manage your own end-to-end workflow.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Ch3>Some of the Polish benefits we offer are:\u003C/h3>\u003Cul>\u003Cli>Fully remote position -  We take pride in being a globally distributed team;\u003C/li>\u003Cli>Private medical care from Allianz health (subsidized by Booksy);\u003C/li>\u003Cli>Life insurance from Uniqua (covered by Booksy, employee cost- 1 PLN);\u003C/li>\u003Cli>Multisport card (voluntary and unsubsidized, diverse packages to choose from);\u003C/li>\u003Cli>Online consultations with Psychologist Booksy (fully subsidized by the company);\u003C/li>\u003Cli>Access to English online language training (Speexx);\u003C/li>\u003Cli>Employee wellbeing platform: Worksmile (employees can redeem shopping vouchers);\u003C/li>\u003Cli>Additional life Insurance from PZU (unsubsidized, voluntary);\u003C/li>\u003Cli>Happiness Team initiatives.\u003C/li>\u003C/ul>\u003Ch3>Our Diversity and Inclusion Commitment:\u003C/h3>\u003Cp>We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.\u003C/p>\u003Cp>\u003Cstrong>How AI helps us find great people\u003C/strong>\u003C/p>\u003Cp>Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.\u003C/p>","Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.The people you’ll like to work with and things you'll enjoy impacting:As a Growth Marketing Manager E-Commerce (m/f/d) in our E-commerce team, you will take on our most exciting marketing challenge: fundamentally changing the purchasing habits of our Provider (Px) base. Currently, our Providers already buy their professional supplies elsewhere - your mission is to disrupt that routine. You will map and execute the complete buyer journey, starting with building initial awareness of the Booksy Store, driving that crucial first purchase, and designing the activation funnels that turn one-time shoppers into loyal, returning buyers. By mastering e-commerce storytelling and lifecycle marketing, your ultimate goal is to shift their behavior until the Booksy Store becomes their undisputed, top-of-mind destination for all their supply needs.Your responsibilities will include:Provider Activation & Lifecycle Marketing:Lifecycle Marketing (LCM) Strategy: Planning, designing, and executing the strategy to activate the Provider (Px) base (the buyers), moving them from inactive status to first-time and regular buyers.Marketing Calendar Ownership: Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV.E-Commerce Storytelling: Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions, new products, and purchasing inspiration.Monitoring and Reporting: Monitoring, analyzing, and reporting on the effectiveness of Px activation funnels and campaign results. Optimizing future actions based on performance data.RequirementsEssentially, to ensure you succeed in this role you’re going to need…3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.A \"player-coach\" mentality: You must be highly strategic but equally willing to roll up your sleeves. You will be both the architect of the strategy and the person manually building and executing the campaigns.Proven track record of designing and executing activation funnels (e.g., inactive to regular buyer journeys).Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch (We use Iterable but experience with tools like Synerize, SF Marketing Cloud, Bloomreach or Braze is equally relevant).Strong capabilities in marketing calendar management and e-commerce storytelling.Deep analytical skills to monitor funnel effectiveness and campaign ROI.Fluent in Polish and English.It will also help you to have…Professional experience or genuine interest in the beauty/cosmetics category.Experience or good understanding of an e-commerce marketplace ecosystem, ideally B2B.Strong copywriting skills, focusing on performance-driven messaging for quick turn-around campaigns.Excellent self-organization, with a high level of independence and a results-oriented approach to manage your own end-to-end workflow.BenefitsSome of the Polish benefits we offer are:Fully remote position -  We take pride in being a globally distributed team;Private medical care from Allianz health (subsidized by Booksy);Life insurance from Uniqua (covered by Booksy, employee cost- 1 PLN);Multisport card (voluntary and unsubsidized, diverse packages to choose from);Online consultations with Psychologist Booksy (fully subsidized by the company);Access to English online language training (Speexx);Employee wellbeing platform: Worksmile (employees can redeem shopping vouchers);Additional life Insurance from PZU (unsubsidized, voluntary);Happiness Team initiatives.Our Diversity and Inclusion Commitment:We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.How AI helps us find great peopleThink of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.",0,1779333982000,"2026-05-21 05:27:06","2026-05-21T03:27:06.000Z","PLN",{"jsonldValid":13,"jsonld":25},"",{"jobs":27},[28,39,54,74,86,93],{"id":29,"slug":30,"title":31,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":12,"remote":13,"employmentType":32,"department":16,"content_html":33,"content_text":34,"years":19,"createdAt":35,"updatedAtISO":36,"postedAtISO":37,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"schema":38},"7e7917df232815e39b5d4fb47e4bb601099abc10adc0d72bb09cd61cf3f66047","martech-platform-specialist-at-booksy-cff063a15a","MarTech Platform Specialist",[15],"\u003Cp>Booksy connects beauty, wellness and health professionals with local customers, powering millions of appointments annually. Our vision is to be the destination for scheduling, empowering service providers to thrive and consumers to discover and book services. Consumers love Booksy, with a 4.9+ app rating in the App Store & Google Play, and providers gain peace of mind when they use Booksy Biz to manage their small businesses. \u003C/p>\u003Cp>As a Booksy employee, you’ll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you’ll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote-first team operates with a shared commitment to our values: \u003C/p>\u003Col>\u003Cli>People first: We empower and elevate the service provider, the consumer, and their communities.\u003C/li>\u003Cli>Act like an owner: We take responsibility for our actions and their results.\u003C/li>\u003Cli>Work as a team: We collaborate and care about the success of our team and others.\u003C/li>\u003Cli>Shoot for the moon: We have ambitious goals and overcome obstacles with tenacity. \u003C/li>\u003C/ol>\u003Cp>Ready to join us? Read on for more.\u003C/p>\u003Cp>Booksy is migrating its marketing automation ecosystem from Iterable to Salesforce Marketing Cloud Next. As part of this transformation, we are looking for a \u003Cstrong>MarTech Platform Specialist\u003C/strong> to support the day-to-day operation, configuration, and optimisation of the platform across multiple markets.\u003C/p>\u003Cp>This role is ideal for someone with hands-on marketing automation experience who enjoys platform administration, campaign operations, journey configuration, and problem solving within a fast-paced Martech environment.\u003C/p>\u003Cp>You will work closely with the Martech Lead, CRM teams, campaign stakeholders, and technical teams to help ensure Marketing Cloud Next is configured correctly, campaigns run smoothly, and operational processes scale effectively as the platform evolves.\u003C/p>\u003Cp>This is a hands-on operational role with strong growth potential within the Salesforce and Martech ecosystem.\u003C/p>\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Platform Administration & Support\u003C/li>\u003Cli>Journey & Campaign Operations\u003C/li>\u003Cli>Data & Audience Operations\u003C/li>\u003Cli>Migration Support\u003C/li>\u003Cli>Operational Monitoring & Troubleshooting\u003C/li>\u003Cli>Documentation & Enablement\u003C/li>\u003Cli>Support the day-to-day administration of Marketing Cloud Next across multiple Business Units\u003C/li>\u003Cli>Assist with user setup, permissions, access management, and platform configuration\u003C/li>\u003Cli>Maintain platform standards, naming conventions, and documentation\u003C/li>\u003Cli>Support the configuration, QA, and deployment of customer journeys and automated campaigns\u003C/li>\u003Cli>Assist with audience segmentation, data mapping, and campaign validation\u003C/li>\u003Cli>Work closely with campaign teams to ensure journeys are configured accurately and operate as expected\u003C/li>\u003Cli>Support audience activation workflows between Salesforce Data Cloud and Marketing Cloud Next\u003C/li>\u003Cli>Validate customer data used within campaigns and personalisation activities\u003C/li>\u003Cli>Identify and escalate data quality or operational issues impacting campaign performance\u003C/li>\u003Cli>Support the ongoing migration from Iterable to Marketing Cloud Next\u003C/li>\u003Cli>Assist with testing, journey validation, and operational readiness activities during migration phases\u003C/li>\u003Cli>Help maintain documentation and support UAT activities across rollout waves\u003C/li>\u003Cli>Monitor campaign workflows, automations, and platform activity\u003C/li>\u003Cli>Support troubleshooting of platform and campaign issues\u003C/li>\u003Cli>Escalate technical issues and work collaboratively with internal teams and external partners to resolve them\u003C/li>\u003Cli>Maintain platform documentation, process guides, and operational runbooks\u003C/li>\u003Cli>Support training and enablement for marketing users across the business\u003C/li>\u003Cli>Act as a point of contact for day-to-day platform support queries\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cul>\u003Cli>Hands-on experience with Salesforce Marketing Cloud (Engagement or Next preferred)\u003C/li>\u003Cli>Experience building or supporting customer journeys and campaign workflows\u003C/li>\u003Cli>Familiarity with audience segmentation and marketing automation platforms\u003C/li>\u003Cli>Strong attention to detail and operational accuracy\u003C/li>\u003Cli>Ability to manage multiple priorities in a fast-paced environment\u003C/li>\u003Cli>Basic understanding of CRM and customer data concepts\u003C/li>\u003Cli>Strong communication and collaboration skills\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>What we offer\u003C/p>\u003Cul>\u003Cli>The opportunity to be part of something big - the world’s fastest growing beauty marketplace.\u003C/li>\u003Cli>Flexible working hours and opportunity to work remotely within your country.\u003C/li>\u003Cli>Work in a welcoming team which is always ready to help.\u003C/li>\u003Cli>Opportunity to develop in an international environment - we have teams in 6 countries.\u003C/li>\u003Cli>Additional benefits that might differ depending on the location.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>Sounds interesting? Apply by completing the recruitment form :)  We're waiting for you!\u003C/p>\u003Cp>~ Booksy Team\u003C/p>\u003Cp>\u003Cstrong>How AI helps us find great people\u003C/strong>\u003C/p>\u003Cp>Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.\u003C/p>\u003Cp>If you have questions, just drop us a note - we’re happy to explain more.\u003C/p>\u003Cp>\u003Cstrong>Our Diversity and Inclusion Commitment:\u003C/strong>\u003C/p>\u003Cp>We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you .\u003C/p>\u003Cp>\u003Cstrong>Kindly submit your application and CV in English to ensure it is successfully reviewed.\u003C/strong>\u003C/p>","Booksy connects beauty, wellness and health professionals with local customers, powering millions of appointments annually. Our vision is to be the destination for scheduling, empowering service providers to thrive and consumers to discover and book services. Consumers love Booksy, with a 4.9+ app rating in the App Store & Google Play, and providers gain peace of mind when they use Booksy Biz to manage their small businesses. As a Booksy employee, you’ll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you’ll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote-first team operates with a shared commitment to our values: People first: We empower and elevate the service provider, the consumer, and their communities.Act like an owner: We take responsibility for our actions and their results.Work as a team: We collaborate and care about the success of our team and others.Shoot for the moon: We have ambitious goals and overcome obstacles with tenacity. Ready to join us? Read on for more.Booksy is migrating its marketing automation ecosystem from Iterable to Salesforce Marketing Cloud Next. As part of this transformation, we are looking for a MarTech Platform Specialist to support the day-to-day operation, configuration, and optimisation of the platform across multiple markets.This role is ideal for someone with hands-on marketing automation experience who enjoys platform administration, campaign operations, journey configuration, and problem solving within a fast-paced Martech environment.You will work closely with the Martech Lead, CRM teams, campaign stakeholders, and technical teams to help ensure Marketing Cloud Next is configured correctly, campaigns run smoothly, and operational processes scale effectively as the platform evolves.This is a hands-on operational role with strong growth potential within the Salesforce and Martech ecosystem.Responsibilities:Platform Administration & SupportJourney & Campaign OperationsData & Audience OperationsMigration SupportOperational Monitoring & TroubleshootingDocumentation & EnablementSupport the day-to-day administration of Marketing Cloud Next across multiple Business UnitsAssist with user setup, permissions, access management, and platform configurationMaintain platform standards, naming conventions, and documentationSupport the configuration, QA, and deployment of customer journeys and automated campaignsAssist with audience segmentation, data mapping, and campaign validationWork closely with campaign teams to ensure journeys are configured accurately and operate as expectedSupport audience activation workflows between Salesforce Data Cloud and Marketing Cloud NextValidate customer data used within campaigns and personalisation activitiesIdentify and escalate data quality or operational issues impacting campaign performanceSupport the ongoing migration from Iterable to Marketing Cloud NextAssist with testing, journey validation, and operational readiness activities during migration phasesHelp maintain documentation and support UAT activities across rollout wavesMonitor campaign workflows, automations, and platform activitySupport troubleshooting of platform and campaign issuesEscalate technical issues and work collaboratively with internal teams and external partners to resolve themMaintain platform documentation, process guides, and operational runbooksSupport training and enablement for marketing users across the businessAct as a point of contact for day-to-day platform support queriesRequirementsHands-on experience with Salesforce Marketing Cloud (Engagement or Next preferred)Experience building or supporting customer journeys and campaign workflowsFamiliarity with audience segmentation and marketing automation platformsStrong attention to detail and operational accuracyAbility to manage multiple priorities in a fast-paced environmentBasic understanding of CRM and customer data conceptsStrong communication and collaboration skillsBenefitsWhat we offerThe opportunity to be part of something big - the world’s fastest growing beauty marketplace.Flexible working hours and opportunity to work remotely within your country.Work in a welcoming team which is always ready to help.Opportunity to develop in an international environment - we have teams in 6 countries.Additional benefits that might differ depending on the location. Sounds interesting? Apply by completing the recruitment form :)  We're waiting for you!~ Booksy TeamHow AI helps us find great peopleThink of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.If you have questions, just drop us a note - we’re happy to explain more.Our Diversity and Inclusion Commitment:We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you .Kindly submit your application and CV in English to ensure it is successfully reviewed.",1778858744000,"2026-05-15 17:26:11","2026-05-15T15:26:11.000Z",{"jsonldValid":13,"jsonld":25},{"id":40,"slug":41,"title":42,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":43,"country":43,"remote":13,"employmentType":44,"department":16,"content_html":45,"content_text":46,"years":19,"createdAt":47,"updatedAtISO":48,"postedAtISO":49,"hasSalary":13,"salaryMin":50,"salaryMax":51,"currency":52,"schema":53},"10a13082f2a3b50f3360f7ef5b8d52e39cfbde6eac068be162b43630e2053610","head-of-global-lifecycle-marketing-at-booksy-f9271f690d","Head of Global Lifecycle Marketing","United States",[15],"\u003Cp>We’re looking for a hands on \u003Cstrong>Head of Global Lifecycle Marketing\u003C/strong>, obsessed with onboarding and activation, engagement, retention, and win-back. This mobile app-focused role will build the infrastructure to implement thousands of journeys and orchestrate experiments and optimization at scale. \u003C/p>\u003Cp>Your week is spent building the strategy with the team, partnering with product and engineering, coordinating with the data team, and reviewing results from analytics. Sometimes you’ll have to vibe code a quick solution while waiting on another team, or you’ll have to use make.com as a work around. \u003C/p>\u003Cp>This role supports LTV growth on both the provider (B2B) and customer (B2C) side of our ecosystem, and can connect how the marketplace is fueled by them both. \u003C/p>\u003Cul>\u003Cli>Salary range: $160-180k annual base\u003C/li>\u003Cli>Reporting to: Global Director of Growth Marketing\u003C/li>\u003Cli>Location: Remote from within an EST timezone, with some travel for offsites and events. \u003C/li>\u003C/ul>\u003Ch3>Lifecycle Marketing Strategy\u003C/h3>\u003Cul>\u003Cli>Own the customer journey for both sides of the marketplace, developing strategies for (customer and provider) activation, engagement, retention, and reactivation.\u003C/li>\u003Cli>Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform.\u003C/li>\u003Cli>Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV.\u003C/li>\u003Cli>Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives.\u003C/li>\u003Cli>Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages.\u003C/li>\u003Cli>Align lifecycle campaigns with product launches, platform updates, and customer success efforts.\u003C/li>\u003C/ul>\u003Ch3>Customer Segmentation & Personalization\u003C/h3>\u003Cul>\u003Cli>Lead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages.\u003C/li>\u003Cli>Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions.\u003C/li>\u003C/ul>\u003Ch3>Activation, Engagement & Retention\u003C/h3>\u003Cul>\u003Cli>Define and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web.\u003C/li>\u003Cli>Drive engagement with key product features that deliver customer value.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>To lead our journey, you’ll ideally bring:\u003C/p>\u003Cul>\u003Cli>10+ years of experience in lifecycle/CRM marketing within an app and mobile-first marketplace ecosystem. \u003C/li>\u003Cli>Experience with mobile-first engagement platforms like Iterable and Braze, and experience with Salesforce as a CRM.\u003C/li>\u003Cli>Proven success in apps + web journey development for B2B and B2C users with expertise in deeplinking (Branch.io or similar) and cross-platform customer journeys. \u003C/li>\u003Cli>Expertise in segmentation, personalization, and data-driven lifecycle strategies.\u003C/li>\u003Cli>Strong analytical skills with a track record of reporting incremental improvements in revenue and LTV from lifecycle efforts.\u003C/li>\u003Cli>Strong cross-functional collaboration skills, with experience working closely with Product, Data, and Engineering senior leadership teams.\u003C/li>\u003Cli>Experience driving onboarding, retention, and reactivation strategies with measurable impact.\u003C/li>\u003Cli>Familiarity with attribution models and optimization of the full funnel.\u003C/li>\u003Cli>Excellent communication, leadership, and project management skills.\u003C/li>\u003Cli>Must be available to work regular Eastern Standard Time (EST) business hours on an ongoing basis.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>A bit about Booksy: \u003C/strong>A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.\u003C/p>\u003Cp>Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at Booksy\u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>Our Booksy US Benefits:\u003C/p>\u003Cul>\u003Cli>Remote work with $50/month home phone/internet reimbursement.\u003C/li>\u003Cli>Comprehensive health, dental, and vision coverage with UHC.\u003C/li>\u003Cli>Company paid STD and LTD, and Basic Life Insurance at 1x salary up to $250,000.\u003C/li>\u003Cli>FSA/HSA's available - Booksy contributes $1,000/$2,000 for employee/employee plus.\u003C/li>\u003Cli>Accident/Hospital/Critical Illness voluntary plans available.\u003C/li>\u003Cli>401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.\u003C/li>\u003Cli>PTO - Exempt employees - unlimited with manager approval.\u003C/li>\u003Cli>12 Holidays observed.\u003C/li>\u003Cli>Parental Leave - 12 weeks of paid leave.\u003C/li>\u003Cli>EAP (Employee Assistance Program).\u003C/li>\u003Cli>Voluntary Pet Insurance through Fetch.\u003C/li>\u003Cli>Financial wellness tools through SoFi and Ladder.\u003C/li>\u003Cli>Discounts via Perkspot.\u003C/li>\u003Cli>Booksy benefit $50 per month to use on services in our app.\u003Cbr>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Our Diversity and Inclusion Commitment: \u003C/strong>We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you\u003C/p>\u003Cp>\u003Cstrong>How AI helps us find great people\u003C/strong>\u003C/p>\u003Cp>Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, \u003Cstrong>AI never makes the decisions. Real people do.\u003C/strong> Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.\u003C/p>","We’re looking for a hands on Head of Global Lifecycle Marketing, obsessed with onboarding and activation, engagement, retention, and win-back. This mobile app-focused role will build the infrastructure to implement thousands of journeys and orchestrate experiments and optimization at scale. Your week is spent building the strategy with the team, partnering with product and engineering, coordinating with the data team, and reviewing results from analytics. Sometimes you’ll have to vibe code a quick solution while waiting on another team, or you’ll have to use make.com as a work around. This role supports LTV growth on both the provider (B2B) and customer (B2C) side of our ecosystem, and can connect how the marketplace is fueled by them both. Salary range: $160-180k annual baseReporting to: Global Director of Growth MarketingLocation: Remote from within an EST timezone, with some travel for offsites and events. Lifecycle Marketing StrategyOwn the customer journey for both sides of the marketplace, developing strategies for (customer and provider) activation, engagement, retention, and reactivation.Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform.Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV.Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives.Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages.Align lifecycle campaigns with product launches, platform updates, and customer success efforts.Customer Segmentation & PersonalizationLead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages.Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions.Activation, Engagement & RetentionDefine and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web.Drive engagement with key product features that deliver customer value.RequirementsTo lead our journey, you’ll ideally bring:10+ years of experience in lifecycle/CRM marketing within an app and mobile-first marketplace ecosystem. Experience with mobile-first engagement platforms like Iterable and Braze, and experience with Salesforce as a CRM.Proven success in apps + web journey development for B2B and B2C users with expertise in deeplinking (Branch.io or similar) and cross-platform customer journeys. Expertise in segmentation, personalization, and data-driven lifecycle strategies.Strong analytical skills with a track record of reporting incremental improvements in revenue and LTV from lifecycle efforts.Strong cross-functional collaboration skills, with experience working closely with Product, Data, and Engineering senior leadership teams.Experience driving onboarding, retention, and reactivation strategies with measurable impact.Familiarity with attribution models and optimization of the full funnel.Excellent communication, leadership, and project management skills.Must be available to work regular Eastern Standard Time (EST) business hours on an ongoing basis.A bit about Booksy: A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at BooksyBenefitsOur Booksy US Benefits:Remote work with $50/month home phone/internet reimbursement.Comprehensive health, dental, and vision coverage with UHC.Company paid STD and LTD, and Basic Life Insurance at 1x salary up to $250,000.FSA/HSA's available - Booksy contributes $1,000/$2,000 for employee/employee plus.Accident/Hospital/Critical Illness voluntary plans available.401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.PTO - Exempt employees - unlimited with manager approval.12 Holidays observed.Parental Leave - 12 weeks of paid leave.EAP (Employee Assistance Program).Voluntary Pet Insurance through Fetch.Financial wellness tools through SoFi and Ladder.Discounts via Perkspot.Booksy benefit $50 per month to use on services in our app.Our Diversity and Inclusion Commitment: We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support youHow AI helps us find great peopleThink of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.",1773920304000,"2026-03-19 12:39:31","2026-03-19T11:39:31.000Z",160,180000,"USD",{"jsonldValid":13,"jsonld":25},{"id":55,"slug":56,"title":57,"companyname":58,"companylogo":59,"companyTagline":60,"companyIndustry":61,"city":62,"country":63,"remote":13,"employmentType":64,"department":66,"content_html":67,"content_text":68,"years":19,"createdAt":69,"updatedAtISO":70,"postedAtISO":71,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":72,"schema":73},"9991d1191b869a904f3c2ac0ded13def7cdc8fafbdbbd9af437519e25b9874c1","head-of-gtm-and-demand-generation-at-doctor-care-anywhere-a84bd3ab4f","Head of GTM & Demand Generation","Doctor Care Anywhere","https://logo.clearbit.com/doctorcareanywhere.com","Improving people’s lives by making the highest quality healthcare instantly accessible to patients, wherever they are","Medical Practices","London","United Kingdom",[65],"Freelance","Other","\u003Cp>\u003Cstrong>Thanks for stopping by! We’re Doctor Care Anywhere: \u003C/strong>The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients already in place, the focus is now on accelerating B2B growth.\u003C/p>\u003Cp>This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space.With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth.\u003C/p>\u003Cp>\u003Cstrong>The role: \u003C/strong>You'll own lead generation end-to-end. This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed.\u003C/p>\u003Cp>You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Remuneration\u003C/strong>: From £80,000 Per anum DOE\u003C/li>\u003Cli>\u003Cstrong>Work location:\u003C/strong> London office based (up to 2 days WFH)\u003C/li>\u003Cli>\u003Cstrong>Application Deadline\u003C/strong>: 9am Monday 1st June  2026\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Accountabilities / Responsibilities:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging\u003C/li>\u003Cli>Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment\u003C/li>\u003Cli>Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)\u003C/li>\u003Cli>Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest\u003C/li>\u003Cli>Generate qualified leads and meetings for the Sales team\u003C/li>\u003Cli>Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)\u003C/li>\u003Cli>Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -\u003C/li>\u003Cli>Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI\u003C/li>\u003Cli>Track against core KPIs and objectives, with a clear indication of what works and what doesn’t\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>\u003Cstrong>You don't need all of these\u003C/strong> - if you're strong on 1-2 and willing to figure out the rest, that works. \u003C/p>\u003Cul>\u003Cli>Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.\u003C/li>\u003Cli>Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.\u003C/li>\u003Cli>Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.\u003C/li>\u003Cli>Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.\u003C/li>\u003Cli>Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why You’ll Love Working Here\u003C/strong>\u003C/p>\u003Cp>Work closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible. You’ll have real ownership from day one, shaping systems, processes, and lead generation your way.This is a role for someone who thrives on autonomy, accountability, and problem-solving. \u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>We understand the importance of health and wellbeing, for our patients and for our team. As a valued member of our business, you’ll be supported, respected, and empowered to grow, with the freedom to make the most of your role and your career. As part of our team, you’ll have access to:\u003C/p>\u003Cp>👩‍⚕️ \u003Cstrong>Doctor Care Anywhere subscription\u003C/strong>: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!\u003C/p>\u003Cp>💰 \u003Cstrong>Company Bonus\u003C/strong>: We love rewarding our team for their dedication and achievements.\u003C/p>\u003Cp>🏝️ \u003Cstrong>25 Days Holiday + Bank Holidays\u003C/strong>: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.\u003C/p>\u003Cp>🎁 \u003Cstrong>Birthday Day Off\u003C/strong>: Go and celebrate however you like!\u003C/p>\u003Cp>\u003Cstrong>🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE)\u003C/strong> as part of our focus on health and wellbeing\u003C/p>\u003Cp>🌈 \u003Cstrong>Charity Days\u003C/strong>: Join us in giving back to the community! We're all about making a difference together.\u003C/p>\u003Cp>👶 \u003Cstrong>Enhanced Maternity and Paternity Pay\u003C/strong>: We've got your back with extra support during this special time.\u003C/p>\u003Cp>🚴 \u003Cstrong>Bike2Work Scheme\u003C/strong>: We love an eco-friendly commute!\u003C/p>\u003Cp>🌐 \u003Cstrong>Cross-Team Collaboration Opportunities\u003C/strong>: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.\u003C/p>\u003Cp>🏡 \u003Cstrong>Hybrid Working\u003C/strong>:  An agile and autonomous hybrid work environment.\u003C/p>\u003Cp>🚀 \u003Cstrong>Development Opportunities\u003C/strong>: Get ready to grow, learn, and make strides in your career!\u003Cbr>\u003Cstrong>🌍 30-Day Work Abroad Allowance \u003C/strong>Take your laptop overseas and work for up to 30 days a year.\u003C/p>\u003Cp>\u003Cem>Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees.\u003C/em>\u003C/p>\u003Cp>\u003Cem>Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.\u003C/em>\u003C/p>","Thanks for stopping by! We’re Doctor Care Anywhere: The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients already in place, the focus is now on accelerating B2B growth.This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space.With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth.The role: You'll own lead generation end-to-end. This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed.You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works.Remuneration: From £80,000 Per anum DOEWork location: London office based (up to 2 days WFH)Application Deadline: 9am Monday 1st June  2026Key Accountabilities / Responsibilities:Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messagingDevelop compelling content, copy and design and launch razor sharp positioning and messaging by segmentBased on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and investGenerate qualified leads and meetings for the Sales teamBuild and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROITrack against core KPIs and objectives, with a clear indication of what works and what doesn’tRequirementsYou don't need all of these - if you're strong on 1-2 and willing to figure out the rest, that works. Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospectWhy You’ll Love Working HereWork closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible. You’ll have real ownership from day one, shaping systems, processes, and lead generation your way.This is a role for someone who thrives on autonomy, accountability, and problem-solving. BenefitsWe understand the importance of health and wellbeing, for our patients and for our team. As a valued member of our business, you’ll be supported, respected, and empowered to grow, with the freedom to make the most of your role and your career. As part of our team, you’ll have access to:👩‍⚕️ Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!💰 Company Bonus: We love rewarding our team for their dedication and achievements.🏝️ 25 Days Holiday + Bank Holidays: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.🎁 Birthday Day Off: Go and celebrate however you like!🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing🌈 Charity Days: Join us in giving back to the community! We're all about making a difference together.👶 Enhanced Maternity and Paternity Pay: We've got your back with extra support during this special time.🚴 Bike2Work Scheme: We love an eco-friendly commute!🌐 Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.🏡 Hybrid Working:  An agile and autonomous hybrid work environment.🚀 Development Opportunities: Get ready to grow, learn, and make strides in your career!🌍 30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year.Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees.Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.",1779355282000,"2026-05-21 11:21:57","2026-05-21T09:21:57.000Z","GBP",{"jsonldValid":13,"jsonld":25},{"id":75,"slug":76,"title":77,"companyname":78,"companylogo":25,"city":79,"country":43,"remote":13,"employmentType":80,"department":16,"content_html":81,"content_text":82,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":83,"salaryMax":84,"currency":52,"schema":85},"2ce92c678417561bd6ad3bff0e3186c8183f5a3ef6395696fffffc68cde26d4d","campaign-experience-developer-at-adobe-marketo-d482e0da5d","Campaign Experience Developer","adobe marketo","San Jose",[15],"\u003Cp>The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. \u003C/p>\u003Cp>\u003Cbr>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build campaigns to deliver personalized content experiences to a global customer base \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Participate in on-call rotations within defined SLA windows \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Maintain runbooks, incident playbooks, test cases, and operational documentation \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Contribute to automation initiatives to improve testing efficiency and reduce toil \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Required Skills & Experience\u003C/b> \u003C/p>\u003Cp>\u003Cb>Functional\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of personalization, audience segmentation, and A/B testing \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Incident management, SLA adherence, and on-call support experience \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Technical\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Splunk proficiency: dashboards, SQL queries, alert configuration \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>JSON and REST API validation; Postbuster or Postman \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with web technologies (HTML, JavaScript) \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Headless CMS architectures and content delivery frameworks \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>SQL and analytics debugging \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Test automation frameworks or scripting \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cp>Bachelor’s degree in a relevant field or equivalent practical experience. \u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. Key Responsibilities Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys Build campaigns to deliver personalized content experiences to a global customer base Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations Participate in on-call rotations within defined SLA windows Maintain runbooks, incident playbooks, test cases, and operational documentation Contribute to automation initiatives to improve testing efficiency and reduce toil Required Skills & Experience Functional 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) Understanding of personalization, audience segmentation, and A/B testing Incident management, SLA adherence, and on-call support experience Technical Splunk proficiency: dashboards, SQL queries, alert configuration JSON and REST API validation; Postbuster or Postman Familiarity with web technologies (HTML, JavaScript)  Preferred Qualifications Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) Headless CMS architectures and content delivery frameworks SQL and analytics debugging Test automation frameworks or scripting  Education Bachelor’s degree in a relevant field or equivalent practical experience. About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",113200,163900,{"jsonldValid":13,"jsonld":25},{"id":87,"slug":88,"title":77,"companyname":78,"companylogo":25,"city":79,"country":43,"remote":13,"employmentType":89,"department":16,"content_html":90,"content_text":91,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":83,"salaryMax":84,"currency":52,"schema":92},"15e2cb0778c6b7e0bfcb5f9332be6532ef784f26eee08bbb5959b1d2026b27be","campaign-experience-developer-at-adobe-marketo-e0ac33a2ee",[15],"\u003Cp>\u003Cb>Role Summary\u003C/b> \u003Cbr> \u003C/p>\u003Cp>\u003Cspan>The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>monitoring,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers.\u003C/span> \u003C/p>\u003Cp>\u003Cbr>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with PMs and business collaborators to understand and capture requirements,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>scope for relevant squads.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>validate\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>personalization logic, audience segmentation, and campaign targeting for accuracy and consistency\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Build campaigns to deliver personalized content experiences to a global customer base\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Support and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy  \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Monitor live campaigns via Splunk; build and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>dashboards and alerts for rapid issue detection and triage\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Participate in on-call rotations within defined SLA windows\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Maintain runbooks, incident playbooks, test cases, and operational documentation\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Contribute to automation initiatives to improve testing efficiency and reduce toil\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Required Skills & Experience\u003C/b> \u003C/p>\u003Cp>\u003Cb>Functional\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Understanding of personalization, audience segmentation, and A/B testing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Incident management, SLA adherence, and on-call support experience\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Technical\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Splunk\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>proficiency\u003C/span>\u003Cspan>: dashboards, S\u003C/span>\u003Cspan>Q\u003C/span>\u003Cspan>L queries, alert configuration\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>JSON and REST API validation;\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Postbuster\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>or Postman\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Familiarity with web technologies (HTML, JavaScript)\u003C/span> \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Headless CMS architectures and content delivery frameworks\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>SQL and analytics debugging\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Test automation frameworks or scripting\u003C/span> \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cp>\u003Cspan>Bachelor’s degree in a relevant field or equivalent practical experience.\u003C/span> \u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","Role Summary  The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. Key Responsibilities Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys Build campaigns to deliver personalized content experiences to a global customer base Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations Participate in on-call rotations within defined SLA windows Maintain runbooks, incident playbooks, test cases, and operational documentation Contribute to automation initiatives to improve testing efficiency and reduce toil Required Skills & Experience Functional 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) Understanding of personalization, audience segmentation, and A/B testing Incident management, SLA adherence, and on-call support experience Technical Splunk proficiency: dashboards, SQL queries, alert configuration JSON and REST API validation; Postbuster or Postman Familiarity with web technologies (HTML, JavaScript)  Preferred Qualifications Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) Headless CMS architectures and content delivery frameworks SQL and analytics debugging Test automation frameworks or scripting  Education Bachelor’s degree in a relevant field or equivalent practical experience. About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",{"jsonldValid":13,"jsonld":25},{"id":94,"slug":95,"title":96,"companyname":97,"companylogo":98,"companyTagline":99,"companyIndustry":100,"city":101,"country":25,"remote":13,"employmentType":102,"department":66,"content_html":103,"content_text":104,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":105,"salaryMax":106,"currency":52,"schema":107},"a0d89c4108bc7a395ef87fba3057584da45daa2ce06efb589c756bf83cb555e4","director-tcg-and-pop-culture-marketing-at-collectors-universe-b48555b75b","Director, TCG & Pop Culture Marketing","Collectors Universe","https://logo.clearbit.com/collectorsuniverse.com","The Leader in Third-Party Authentication and Grading for High-Value Collectibles.","Consumer Services","2 Locations",[15],"\u003Cp>Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.\u003C/p>\u003Cp>Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.\u003C/p>\u003Cp>Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.\u003C/p>\u003Cp>As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.\u003C/p>\u003Cp>We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.\u003C/p>\u003Cp>We are seeking a Director of TCG & Pop Culture Marketing to lead strategy and execution for PSA’s TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.\u003C/p>\u003Cp>This role owns how products come to market and scale, spanning positioning, go-to-market strategy, and lifecycle growth. The Director serves as the central connector across Product, Operations, Growth, and Brand to ensure clarity of strategy and disciplined execution. This leader brings deep, first-hand credibility in TCG ecosystems alongside strong product marketing leadership and plays a critical role in strengthening PSA’s position at the center of the collector ecosystem.\u003C/p>\u003Cp>You’ll report to the Senior Director of PSA Marketing and work from our Santa Ana or New Jersey office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.\u003C/p>\u003Cp>\u003Cb>\u003Cb>What You'll Do: \u003C/b>\u003C/b>\u003C/p>\u003Cp>Product Marketing & Go-to-Market\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own end-to-end product marketing strategy across TCG and Pop Culture categories\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define target segments and develop acquisition, engagement, and retention strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead go-to-market planning for product launches, drops, and category expansions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive integrated campaign strategy across digital, CRM, events, and social channels\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Positioning & Product Strategy\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define positioning, messaging, and value propositions by category\u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate collector insights and market dynamics into actionable product and GTM strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Operations to inform roadmap priorities and readiness\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop pricing, packaging, and promotional frameworks in partnership with business leads\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Category Leadership (TCG / Pop Culture)\u003C/p>\u003Cul>\u003Cli>\u003Cp>Serve as the internal and external expert across Pokémon and broader TCG ecosystems\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support PSA’s expansion into Pop Culture grading through clear, compelling narratives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build partnerships across creators, IP holders, retailers, and key industry events\u003C/p>\u003C/li>\u003Cli>\u003Cp>Identify whitespace opportunities and develop scalable playbooks for category growth\u003C/p>\u003C/li>\u003Cli>\u003Cp>Stay ahead of market dynamics, including release cycles, grading demand, and pricing trends\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Growth & Performance\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish and manage full-funnel KPIs (awareness through submission and engagement)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive continuous optimization through testing across channels, offers, and experiences\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Leadership & Collaboration\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build and lead a high-performing product marketing function\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, and Finance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Elevate organizational understanding of the TCG market and collector mindset\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>\u003C/h3>\u003Ch3>\u003Cb>\u003Cb>Who You Are\u003C/b>\u003C/b>\u003C/h3>\u003Cul>\u003Cli>\u003Cp>10–12+ years of experience in product marketing, go-to-market, or category leadership roles\u003C/p>\u003C/li>\u003Cli>\u003Cp>5–7+ years of people management experience, building and leading high-performing teams\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor’s degree or equivalent experience\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep, authentic expertise in TCG ecosystems, with strong knowledge of Pokémon and adjacent IP\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of grading, collectibles markets, and secondary marketplaces\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of launching products and scaling category growth\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience operating cross-functionally in complex organizations\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data-driven, with the ability to translate insights into action\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong executive communication and stakeholder management skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Entrepreneurial mindset with a bias for action and comfort building from the ground up\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exposure to high-growth, late-stage, or IPO-adjacent environments preferred\u003C/p>\u003C/li>\u003Cli>\u003Cp>Willingness to travel up to ~20%\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Salary Range: The salary range for this position is $163,000-$218,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.\u003C/p>\u003Cp>\u003Cb>\u003Cb>Reasons To Join Us:\u003C/b>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp> Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision\u003C/p>\u003C/li>\u003Cli>\u003Cp>Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits\u003C/p>\u003C/li>\u003Cli>\u003Cp>401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals\u003C/p>\u003C/li>\u003Cli>\u003Cp>Vacation: All salaried employees are eligible for flexible time-off\u003C/p>\u003C/li>\u003Cli>\u003Cp>Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays\u003C/p>\u003C/li>\u003Cli>\u003Cp>Employee Discounts: Employees receive discounts on select grading services for approved submissions\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs \u003C/p>\u003C/li>\u003Cli>\u003Cp>Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Candidates must be authorized to work in the United States.\u003C/p>\u003Cp>\u003Cb>#LI-Remote\u003C/b>\u003C/p>\u003Cp>\u003Cb>#BI-Remote \u003C/b>\u003C/p>\u003Cp>\u003Cspan>Collectors uses e-Verify to validate your ability to work legally in the United States.\u003C/span>\u003C/p>\u003Cp>\u003Cspan>We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to jobs@collectors.com.\u003C/span>\u003C/p>\u003Cp>\u003Ci>\u003Cspan>We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.\u003C/span>\u003C/i>\u003C/p>\u003Cp>\u003Ci>\u003Cspan>If you require an accommodation to apply or interview with us due to a disability or special need, please email \u003C/span>\u003C/i>people@collectors.com\u003Ci>\u003Cspan>.\u003C/span>\u003C/i>\u003C/p>\u003Cp>\u003Ci>\u003Cspan>U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our\u003C/span>\u003C/i> Privacy Notice for U.S. Applicants\u003Ci>\u003Cspan>.\u003C/span>\u003C/i>\u003C/p>\u003Cp>\u003Ci>\u003Cspan>If you are based in California, you can read information for California residents \u003C/span>\u003C/i>here\u003Ci>\u003Cspan>.\u003C/span>\u003C/i>\u003C/p>","Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.We are seeking a Director of TCG & Pop Culture Marketing to lead strategy and execution for PSA’s TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.This role owns how products come to market and scale, spanning positioning, go-to-market strategy, and lifecycle growth. The Director serves as the central connector across Product, Operations, Growth, and Brand to ensure clarity of strategy and disciplined execution. This leader brings deep, first-hand credibility in TCG ecosystems alongside strong product marketing leadership and plays a critical role in strengthening PSA’s position at the center of the collector ecosystem.You’ll report to the Senior Director of PSA Marketing and work from our Santa Ana or New Jersey office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.What You'll Do: Product Marketing & Go-to-MarketOwn end-to-end product marketing strategy across TCG and Pop Culture categoriesDefine target segments and develop acquisition, engagement, and retention strategiesLead go-to-market planning for product launches, drops, and category expansionsDrive integrated campaign strategy across digital, CRM, events, and social channelsPositioning & Product StrategyDefine positioning, messaging, and value propositions by categoryTranslate collector insights and market dynamics into actionable product and GTM strategiesPartner with Product and Operations to inform roadmap priorities and readinessDevelop pricing, packaging, and promotional frameworks in partnership with business leadsCategory Leadership (TCG / Pop Culture)Serve as the internal and external expert across Pokémon and broader TCG ecosystemsSupport PSA’s expansion into Pop Culture grading through clear, compelling narrativesBuild partnerships across creators, IP holders, retailers, and key industry eventsIdentify whitespace opportunities and develop scalable playbooks for category growthStay ahead of market dynamics, including release cycles, grading demand, and pricing trendsGrowth & PerformanceEstablish and manage full-funnel KPIs (awareness through submission and engagement)Drive continuous optimization through testing across channels, offers, and experiencesLeadership & CollaborationBuild and lead a high-performing product marketing functionPartner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, and FinanceElevate organizational understanding of the TCG market and collector mindsetWho You Are10–12+ years of experience in product marketing, go-to-market, or category leadership roles5–7+ years of people management experience, building and leading high-performing teamsBachelor’s degree or equivalent experienceDeep, authentic expertise in TCG ecosystems, with strong knowledge of Pokémon and adjacent IPStrong understanding of grading, collectibles markets, and secondary marketplacesProven track record of launching products and scaling category growthExperience operating cross-functionally in complex organizationsData-driven, with the ability to translate insights into actionStrong executive communication and stakeholder management skillsEntrepreneurial mindset with a bias for action and comfort building from the ground upExposure to high-growth, late-stage, or IPO-adjacent environments preferredWillingness to travel up to ~20%Salary Range: The salary range for this position is $163,000-$218,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.Reasons To Join Us: Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and VisionAdditional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goalsVacation: All salaried employees are eligible for flexible time-offHoliday Pay: All regular, full-time employees are eligible for ten company paid holidaysEmployee Discounts: Employees receive discounts on select grading services for approved submissionsFlexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activitiesCandidates must be authorized to work in the United States.#LI-Remote#BI-Remote Collectors uses e-Verify to validate your ability to work legally in the United States.We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to jobs@collectors.com.We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.If you require an accommodation to apply or interview with us due to a disability or special need, please email people@collectors.com.U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants.If you are based in California, you can read information for California residents here.",163000,218000,{"jsonldValid":13,"jsonld":25},1779585439943]