[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"$fJLIrhoclkj9H27zsfyN0kIZf-W_PDYSUV5weH5W6Ndg":3,"$fQtEtQHiBNoyxKg4i_wPqY2JOjOUjZLZO6eG5RT66Cns":25},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"city":10,"country":9,"remote":11,"employmentType":12,"department":14,"content_html":15,"content_text":16,"years":17,"createdAt":18,"updatedAtISO":19,"postedAtISO":20,"hasSalary":11,"salaryMin":21,"salaryMax":22,"currency":23,"schema":24},"54d2a080555de2139c65d9bdd948b28f7d1701c5f67cef395e0d0e929add4dfa","gtm-strategy-and-operations-manager-at-adobe-marketo-95118a5de3","GTM Strategy and Operations Manager","adobe marketo","","2 Locations",false,[13],"Full-time","Operations","\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cp>Adobe’s Creativity & Productivity Enterprise team is bringing Firefly Enterprise offers to market at scale across the world’s largest brands. The GTM Strategy & Operations function sits at the center of this motion, translating product and PMM strategy into field-ready execution and feeding a continuous performance signal back to leadership. This is a highly visible individual contributor role with domain-level ownership. It involves crafting strategy, driving analytical rigor, and acting as a trusted thought partner to sales leadership, PMM, Product, and Finance. We offer a rare opportunity to work at the intersection of an emerging AI business and a world-class enterprise sales motion!\u003Cbr> \u003C/p>\u003Cp>We are building something new; and we want you to help shape it. This role is at the heart of Adobe's AI growth strategy, where GTM motions are actively being defined, tested, and refined. You'll bring structure to ambiguity, use AI and analytics tools to improve how we engage the field and inform leadership, and will move fluidly between critical thinking and hands-on execution. If you thrive in rapidly evolving environments where our work directly influences how a category-defining business goes to market, this role was made for you! Want to build the future of Enterprise AI at Adobe?\u003Cbr> \u003C/p>\u003Cp>\u003Cb>What We Do\u003C/b>\u003C/p>\u003Cp>\u003Cb>Build GTM Strategy & Field Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Pressure-test go-to-market motions against field reality, ensuring strategies are executable and aligned with enterprise sales objectives before reaching the field.\u003C/li>\u003Cli>Lead GTM alignment interlocks, embedding field perspective into strategy before it flows into planning and execution and supporting structured reviews with CRO- and VP-level leadership to ensure field and leadership objectives are aligned.\u003C/li>\u003Cli>Support prioritization and plan development during annual and quarterly planning cycles. Translate Firefly Enterprise strategy into clear sales objectives. Finance, Field, and Leadership can then complete these.\u003C/li>\u003Cli>Define customer qualification and targeting criteria for prioritized Firefly Enterprise sales motions, maintaining a continuous feedback loop that surfaces field reality back to PMM and Product for ongoing strategy refinement.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Business Performance & Insights\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own end-to-end performance reporting, including pipeline health, close rate trends, ARR expansion signals, and product adoption indicators.\u003C/li>\u003Cli>Build business models and scenario analyses that support annual planning, investment decisions, and in-year strategy adjustments, including territory sizing, white-space quantification, and ARR impact modeling.\u003C/li>\u003Cli>Own the analytical narrative for executive-facing business reviews, including QBRs, deep dives, and leadership readouts, structuring insights around performance, strategic implications, and forward priorities.\u003C/li>\u003Cli>Respond to ad hoc requests from senior collaborators with structured analysis and clearly framed recommendations, compressing ambiguous questions into data-backed points of view.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Partner with the Field & Enable Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Partner directly with Sales Operations Managers (SOMs) as a paired strategic counterpart, ensuring GTM priorities are translated into rep-level activity and that field execution reflects agreed strategy rather than stalling at the planning layer.\u003C/li>\u003Cli>Build and deploy AI-powered tools and analytical frameworks. These include account targeting models, opportunity scoring engines, and self-serve insight tools. They scale GTM intelligence across the field, improve seller efficiency, and reduce manual analytical dependency.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What's Needed to Succeed\u003C/b>\u003C/p>\u003Cul>\u003Cli>8–10+ years in GTM strategy, sales operations, management consulting, or a comparable analytical and cross-functional role in enterprise SaaS or technology.\u003C/li>\u003Cli>Proven track record of owning complex workstreams end-to-end, from problem framing through analysis, collaborator alignment, and execution, with clear accountability for outcomes.\u003C/li>\u003Cli>Executive presence with skill in distilling ambiguity into structured recommendations and communicating findings confidently to VP- and C-level audiences.\u003C/li>\u003Cli>Skilled at driving alignment across matrixed organizations; natural collaborator across Product, PMM, Sales, and Finance.\u003C/li>\u003Cli>Eager to learn! Hypothesis-led problem solver with an outside-in POV, bias for action, and comfort building structure in ambiguous, fast paced environments.\u003C/li>\u003Cli>Bachelor’s degree required; an MBA or comparable operational experience is strongly preferred.\u003C/li>\u003Cli>Comfort operating with AI-powered analytical tools; demonstrated curiosity and willingness to build or deploy data products, automation, or AI-assisted workflows that scale insight delivery across teams.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $135,400 -- $264,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $182,900 - $264,800
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","The OpportunityAdobe’s Creativity & Productivity Enterprise team is bringing Firefly Enterprise offers to market at scale across the world’s largest brands. The GTM Strategy & Operations function sits at the center of this motion, translating product and PMM strategy into field-ready execution and feeding a continuous performance signal back to leadership. This is a highly visible individual contributor role with domain-level ownership. It involves crafting strategy, driving analytical rigor, and acting as a trusted thought partner to sales leadership, PMM, Product, and Finance. We offer a rare opportunity to work at the intersection of an emerging AI business and a world-class enterprise sales motion! We are building something new; and we want you to help shape it. This role is at the heart of Adobe's AI growth strategy, where GTM motions are actively being defined, tested, and refined. You'll bring structure to ambiguity, use AI and analytics tools to improve how we engage the field and inform leadership, and will move fluidly between critical thinking and hands-on execution. If you thrive in rapidly evolving environments where our work directly influences how a category-defining business goes to market, this role was made for you! Want to build the future of Enterprise AI at Adobe? What We DoBuild GTM Strategy & Field ExecutionPressure-test go-to-market motions against field reality, ensuring strategies are executable and aligned with enterprise sales objectives before reaching the field.Lead GTM alignment interlocks, embedding field perspective into strategy before it flows into planning and execution and supporting structured reviews with CRO- and VP-level leadership to ensure field and leadership objectives are aligned.Support prioritization and plan development during annual and quarterly planning cycles. Translate Firefly Enterprise strategy into clear sales objectives. Finance, Field, and Leadership can then complete these.Define customer qualification and targeting criteria for prioritized Firefly Enterprise sales motions, maintaining a continuous feedback loop that surfaces field reality back to PMM and Product for ongoing strategy refinement.Drive Business Performance & InsightsOwn end-to-end performance reporting, including pipeline health, close rate trends, ARR expansion signals, and product adoption indicators.Build business models and scenario analyses that support annual planning, investment decisions, and in-year strategy adjustments, including territory sizing, white-space quantification, and ARR impact modeling.Own the analytical narrative for executive-facing business reviews, including QBRs, deep dives, and leadership readouts, structuring insights around performance, strategic implications, and forward priorities.Respond to ad hoc requests from senior collaborators with structured analysis and clearly framed recommendations, compressing ambiguous questions into data-backed points of view.Partner with the Field & Enable ExecutionPartner directly with Sales Operations Managers (SOMs) as a paired strategic counterpart, ensuring GTM priorities are translated into rep-level activity and that field execution reflects agreed strategy rather than stalling at the planning layer.Build and deploy AI-powered tools and analytical frameworks. These include account targeting models, opportunity scoring engines, and self-serve insight tools. They scale GTM intelligence across the field, improve seller efficiency, and reduce manual analytical dependency.What's Needed to Succeed8–10+ years in GTM strategy, sales operations, management consulting, or a comparable analytical and cross-functional role in enterprise SaaS or technology.Proven track record of owning complex workstreams end-to-end, from problem framing through analysis, collaborator alignment, and execution, with clear accountability for outcomes.Executive presence with skill in distilling ambiguity into structured recommendations and communicating findings confidently to VP- and C-level audiences.Skilled at driving alignment across matrixed organizations; natural collaborator across Product, PMM, Sales, and Finance.Eager to learn! Hypothesis-led problem solver with an outside-in POV, bias for action, and comfort building structure in ambiguous, fast paced environments.Bachelor’s degree required; an MBA or comparable operational experience is strongly preferred.Comfort operating with AI-powered analytical tools; demonstrated curiosity and willingness to build or deploy data products, automation, or AI-assisted workflows that scale insight delivery across teams.About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $135,400 -- $264,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $182,900 - $264,800
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",0,1780046796000,"2026-05-29 11:27:06","2026-05-29T09:27:06.000Z",182900,264800,"USD",{"jsonldValid":11,"jsonld":9},{"jobs":26},[27,42,55,70,77,92],{"id":28,"slug":29,"title":30,"companyname":8,"companylogo":9,"city":31,"country":9,"remote":11,"employmentType":32,"department":33,"content_html":34,"content_text":35,"years":17,"createdAt":36,"updatedAtISO":37,"postedAtISO":38,"hasSalary":11,"salaryMin":39,"salaryMax":40,"currency":23,"schema":41},"48244e595f5162edf8037266d9304534928e3b3ea43d6d263ec62ec5b577db77","director-education-engagement-marketing-at-adobe-marketo-503a460ce3","Director, Education Engagement Marketing","5 Locations",[13],"Other","\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cp>We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment.\u003C/p>\u003Cp>In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students.\u003C/p>\u003Cp>This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.\u003C/p>\u003Ch2>What You’ll Do\u003C/h2>\u003Ch2>Digital Marketing & High-Touch Events\u003C/h2>\u003Cul>\u003Cli>Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools\u003C/li>\u003Cli>Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance\u003C/li>\u003Cli>Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts\u003C/li>\u003Cli>Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals\u003C/li>\u003C/ul>\u003Ch2>Customer Use Case Content\u003C/h2>\u003Cul>\u003Cli>Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools\u003C/li>\u003Cli>Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)\u003C/li>\u003Cli>Partner with Product Marketing to align messaging with the product roadmap\u003C/li>\u003C/ul>\u003Ch2>Leadership, Cross-Functional Collaboration & AI Evangelism\u003C/h2>\u003Cul>\u003Cli>Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting\u003C/li>\u003Cli>Collaborate across global and regional teams to ensure consistent yet locally relevant execution\u003C/li>\u003Cli>Lead the adoption of AI tools across the team and cultivate a strong culture of experimentation\u003C/li>\u003C/ul>\u003Ch2>Skills Needed to Succeed\u003C/h2>\u003Cul>\u003Cli>Over 10 years in marketing, with extensive experience in digital marketing or demand generation\u003C/li>\u003Cli>Proven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription models\u003C/li>\u003Cli>Experience leading and developing high-performing teams\u003C/li>\u003Cli>Outstanding collaborator across multiple functions with the capability to influence without formal authority\u003C/li>\u003Cli>Strong storytelling skills—able to translate complex products into clear, compelling value propositions\u003C/li>\u003Cli>Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring\u003C/li>\u003Cli>Preferred to have experience in marketing within the Education segment\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $221,000 - $320,000
In New York, the pay range for this position is $221,000 - $320,000
In Washington, the pay range for this position is $198,000 - $286,650
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","The OpportunityWe are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment.In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students.This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.What You’ll DoDigital Marketing & High-Touch EventsDefine a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe toolsPartner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performanceDeploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accountsAlign with Sales and Customer Success to ensure marketing programs support account growth and retention goalsCustomer Use Case ContentLead the development of education-specific use cases that demonstrate real-world value of Adobe toolsDirect a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)Partner with Product Marketing to align messaging with the product roadmapLeadership, Cross-Functional Collaboration & AI EvangelismLead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reportingCollaborate across global and regional teams to ensure consistent yet locally relevant executionLead the adoption of AI tools across the team and cultivate a strong culture of experimentationSkills Needed to SucceedOver 10 years in marketing, with extensive experience in digital marketing or demand generationProven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription modelsExperience leading and developing high-performing teamsOutstanding collaborator across multiple functions with the capability to influence without formal authorityStrong storytelling skills—able to translate complex products into clear, compelling value propositionsExperience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoringPreferred to have experience in marketing within the Education segmentAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $221,000 - $320,000
In New York, the pay range for this position is $221,000 - $320,000
In Washington, the pay range for this position is $198,000 - $286,650
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",1779463674000,"2026-05-22 17:28:15","2026-05-22T15:28:15.000Z",221000,320000,{"jsonldValid":11,"jsonld":9},{"id":43,"slug":44,"title":45,"companyname":8,"companylogo":9,"city":10,"country":9,"remote":11,"employmentType":46,"department":47,"content_html":48,"content_text":49,"years":17,"createdAt":36,"updatedAtISO":50,"postedAtISO":51,"hasSalary":11,"salaryMin":52,"salaryMax":53,"currency":23,"schema":54},"8aedb21819781d41d86f36ed5cb145ec028ff9783cec6f82394b9ca0ad7d3b73","principal-content-strategist-at-adobe-marketo-caaaf5cd2b","Principal Content Strategist",[13],"Marketing","\u003Ch2>Principal Content Strategist\u003C/h2>\u003Cp>Student Learning and Certification | Adobe\u003C/p>\u003Ch2>The Opportunity\u003C/h2>\u003Cp>Creativity has the power to change the world, a belief deeply rooted at Adobe. Now we're looking for someone who believes the same about learning.\u003C/p>\u003Cp>As our Lead Content Strategist, you will do more than develop learning content. You will set the standard for content creation across worldwide education programs. You will guide the overall approach for our curriculum and create the frameworks others follow, and guarantee that every learning experience demonstrates Adobe's renowned quality and expertise.\u003C/p>\u003Cp>You are crafting learning experiences for diverse global users. This group includes students new to creative tools, educators preparing upcoming creative talent, and professionals in artistic, promotional, and commercial roles. These professionals need to keep their skills sharp in a fast-changing environment. Developing the curriculum for all these audiences and contexts is the responsibility.\u003C/p>\u003Cp>You're joining at a moment when AI is reshaping what creative work looks like, how learning gets made, and how fast everything is moving. The Creative Cloud ecosystem is evolving quickly, and the best person for this role will be energized by that, not overwhelmed by it.\u003C/p>\u003Cp>This senior individual contributor role holds significant influence within the organization. You will be the guide others turn to for defining excellence. Your experience, confidence, and communication skills will help bring that vision to life on a large scale. You have directed programs, not only projects. You have developed systems, not only content. Additionally, you offer extensive expertise in video-based content development combined with strong instructional design skills to ensure each creative choice supports a clear learning goal.\u003C/p>\u003Ch2>What You'll Do\u003C/h2>\u003Cp>Define the Strategic Direction for Content\u003C/p>\u003Cul>\u003Cli>Manage the complete curriculum approach for Student Learning programs. Define the structure, order, and scale of learning for students, faculty, and those working in creative, marketing, and business-related areas.\u003C/li>\u003Cli>Set the benchmark for video-first learning at Adobe, covering production quality, instructional approach, storytelling, and learner engagement\u003C/li>\u003Cli>Develop and govern curriculum frameworks, editorial standards, and content standards that build consistency across teams and programs\u003C/li>\u003Cli>Apply advanced instructional development methodologies (ADDIE, SAM, backwards design) to ensure all content is pedagogically rigorous and dedicated\u003C/li>\u003Cli>Convert the changing AI and Creative Cloud environment into curriculum that keeps learners up to date. Ensure that Adobe's learning initiatives reflect the evolution of the tools and industry.\u003C/li>\u003C/ul>\u003Ch2>Lead Video Learning at the Highest Level\u003C/h2>\u003Cul>\u003Cli>Drive the development of video-based learning by writing and reviewing scripts, crafting narrative structure, and setting the bar for on-screen clarity and efficiency\u003C/li>\u003Cli>Provide expert-level feedback on pacing, production quality, and learner impact across a high volume of content\u003C/li>\u003Cli>Translate complex Adobe product workflows into video experiences that build real, job-relevant skills at scale\u003C/li>\u003C/ul>\u003Ch2>Architect AI-Enabled Content Operations\u003C/h2>\u003Cul>\u003Cli>Identify, evaluate, and implement workflows that use advanced technology to improve scripting, production, and iteration without compromising quality\u003C/li>\u003Cli>Establish governance standards for AI usage across the content team, balancing speed with brand and instructional integrity\u003C/li>\u003C/ul>\u003Ch2>Influence Across the Organization\u003C/h2>\u003Cul>\u003Cli>Serve as a senior voice on learning strategy, bringing a point of view that builds how Adobe thinks about education at scale\u003C/li>\u003Cli>Recruit, lead, and support knowledge specialists and outside contributors, delivering feedback that improves their work\u003C/li>\u003Cli>Partner with program management, build, and production leadership to align priorities, remove blockers, and drive execution across complex, multi-workstream programs\u003C/li>\u003Cli>Represent the learning function with collaborators and leadership, communicating strategy and progress with clarity and confidence\u003C/li>\u003C/ul>\u003Ch2>What You Bring\u003C/h2>\u003Cul>\u003Cli>10 or more years of experience in instructional build and curriculum development, with a clear progression into senior and principal-level scope\u003C/li>\u003Cli>A portfolio that reflects strategic curriculum leadership across varied audiences, not just content delivery\u003C/li>\u003Cli>Deep, hands-on experience leading video-based learning production at scale. Scripting, guiding production teams, and crafting storytelling are core to how you work, not occasional responsibilities\u003C/li>\u003Cli>Demonstrated skill in developing and managing content standards, style guides, and curriculum frameworks that are embraced and applied across teams\u003C/li>\u003Cli>You need hands-on experience with Adobe Creative Cloud. A genuine curiosity about AI-powered features in Firefly, Express, Premiere Pro, and the broader CC ecosystem is important. These features are changing what learners and creators can do.\u003C/li>\u003Cli>Strong working knowledge of Adobe tools including Premiere Pro, Photoshop, Adobe Express, and Firefly\u003C/li>\u003Cli>Proven ability to guide subject matter experts and external contributors at a senior level\u003C/li>\u003Cli>A sophisticated approach to AI tools in content creation, including the judgment to know when and how to use them well\u003C/li>\u003Cli>At ease in a fast paced setting with shifting tools, content, and learner expectations. Can make well-informed strategic decisions quickly, without delay.\u003C/li>\u003Cli>The skill to function with significant self-direction, determine course amid unclear circumstances, and sway others absent explicit control\u003C/li>\u003Cli>Executive-level communication skills, written and verbal, with the ability to represent learning strategy to senior collaborators\u003C/li>\u003C/ul>\u003Ch2>Why This Role Matters\u003C/h2>\u003Cp>Adobe's education programs engage learners across the globe. From newcomers to marketing and business professionals advancing with Creative Cloud, the quality of our teaching composes what they can produce and perform. This role defines that quality. You won't just be contributing to that mission. You'll be developing it.\u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $148,500 - $215,100
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","Principal Content StrategistStudent Learning and Certification | AdobeThe OpportunityCreativity has the power to change the world, a belief deeply rooted at Adobe. Now we're looking for someone who believes the same about learning.As our Lead Content Strategist, you will do more than develop learning content. You will set the standard for content creation across worldwide education programs. You will guide the overall approach for our curriculum and create the frameworks others follow, and guarantee that every learning experience demonstrates Adobe's renowned quality and expertise.You are crafting learning experiences for diverse global users. This group includes students new to creative tools, educators preparing upcoming creative talent, and professionals in artistic, promotional, and commercial roles. These professionals need to keep their skills sharp in a fast-changing environment. Developing the curriculum for all these audiences and contexts is the responsibility.You're joining at a moment when AI is reshaping what creative work looks like, how learning gets made, and how fast everything is moving. The Creative Cloud ecosystem is evolving quickly, and the best person for this role will be energized by that, not overwhelmed by it.This senior individual contributor role holds significant influence within the organization. You will be the guide others turn to for defining excellence. Your experience, confidence, and communication skills will help bring that vision to life on a large scale. You have directed programs, not only projects. You have developed systems, not only content. Additionally, you offer extensive expertise in video-based content development combined with strong instructional design skills to ensure each creative choice supports a clear learning goal.What You'll DoDefine the Strategic Direction for ContentManage the complete curriculum approach for Student Learning programs. Define the structure, order, and scale of learning for students, faculty, and those working in creative, marketing, and business-related areas.Set the benchmark for video-first learning at Adobe, covering production quality, instructional approach, storytelling, and learner engagementDevelop and govern curriculum frameworks, editorial standards, and content standards that build consistency across teams and programsApply advanced instructional development methodologies (ADDIE, SAM, backwards design) to ensure all content is pedagogically rigorous and dedicatedConvert the changing AI and Creative Cloud environment into curriculum that keeps learners up to date. Ensure that Adobe's learning initiatives reflect the evolution of the tools and industry.Lead Video Learning at the Highest LevelDrive the development of video-based learning by writing and reviewing scripts, crafting narrative structure, and setting the bar for on-screen clarity and efficiencyProvide expert-level feedback on pacing, production quality, and learner impact across a high volume of contentTranslate complex Adobe product workflows into video experiences that build real, job-relevant skills at scaleArchitect AI-Enabled Content OperationsIdentify, evaluate, and implement workflows that use advanced technology to improve scripting, production, and iteration without compromising qualityEstablish governance standards for AI usage across the content team, balancing speed with brand and instructional integrityInfluence Across the OrganizationServe as a senior voice on learning strategy, bringing a point of view that builds how Adobe thinks about education at scaleRecruit, lead, and support knowledge specialists and outside contributors, delivering feedback that improves their workPartner with program management, build, and production leadership to align priorities, remove blockers, and drive execution across complex, multi-workstream programsRepresent the learning function with collaborators and leadership, communicating strategy and progress with clarity and confidenceWhat You Bring10 or more years of experience in instructional build and curriculum development, with a clear progression into senior and principal-level scopeA portfolio that reflects strategic curriculum leadership across varied audiences, not just content deliveryDeep, hands-on experience leading video-based learning production at scale. Scripting, guiding production teams, and crafting storytelling are core to how you work, not occasional responsibilitiesDemonstrated skill in developing and managing content standards, style guides, and curriculum frameworks that are embraced and applied across teamsYou need hands-on experience with Adobe Creative Cloud. A genuine curiosity about AI-powered features in Firefly, Express, Premiere Pro, and the broader CC ecosystem is important. These features are changing what learners and creators can do.Strong working knowledge of Adobe tools including Premiere Pro, Photoshop, Adobe Express, and FireflyProven ability to guide subject matter experts and external contributors at a senior levelA sophisticated approach to AI tools in content creation, including the judgment to know when and how to use them wellAt ease in a fast paced setting with shifting tools, content, and learner expectations. Can make well-informed strategic decisions quickly, without delay.The skill to function with significant self-direction, determine course amid unclear circumstances, and sway others absent explicit controlExecutive-level communication skills, written and verbal, with the ability to represent learning strategy to senior collaboratorsWhy This Role MattersAdobe's education programs engage learners across the globe. From newcomers to marketing and business professionals advancing with Creative Cloud, the quality of our teaching composes what they can produce and perform. This role defines that quality. You won't just be contributing to that mission. You'll be developing it.About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $148,500 - $215,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","2026-05-22 17:28:16","2026-05-22T15:28:16.000Z",148500,215100,{"jsonldValid":11,"jsonld":9},{"id":56,"slug":57,"title":58,"companyname":8,"companylogo":9,"city":59,"country":60,"remote":11,"employmentType":61,"department":47,"content_html":62,"content_text":63,"years":17,"createdAt":64,"updatedAtISO":65,"postedAtISO":66,"hasSalary":11,"salaryMin":67,"salaryMax":68,"currency":23,"schema":69},"2ce92c678417561bd6ad3bff0e3186c8183f5a3ef6395696fffffc68cde26d4d","campaign-experience-developer-at-adobe-marketo-d482e0da5d","Campaign Experience Developer","San Jose","United States",[13],"\u003Cp>The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. \u003C/p>\u003Cp>\u003Cbr>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build campaigns to deliver personalized content experiences to a global customer base \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Participate in on-call rotations within defined SLA windows \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Maintain runbooks, incident playbooks, test cases, and operational documentation \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Contribute to automation initiatives to improve testing efficiency and reduce toil \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Required Skills & Experience\u003C/b> \u003C/p>\u003Cp>\u003Cb>Functional\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of personalization, audience segmentation, and A/B testing \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Incident management, SLA adherence, and on-call support experience \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Technical\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Splunk proficiency: dashboards, SQL queries, alert configuration \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>JSON and REST API validation; Postbuster or Postman \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with web technologies (HTML, JavaScript) \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Headless CMS architectures and content delivery frameworks \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>SQL and analytics debugging \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Test automation frameworks or scripting \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cp>Bachelor’s degree in a relevant field or equivalent practical experience. \u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. Key Responsibilities Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys Build campaigns to deliver personalized content experiences to a global customer base Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations Participate in on-call rotations within defined SLA windows Maintain runbooks, incident playbooks, test cases, and operational documentation Contribute to automation initiatives to improve testing efficiency and reduce toil Required Skills & Experience Functional 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) Understanding of personalization, audience segmentation, and A/B testing Incident management, SLA adherence, and on-call support experience Technical Splunk proficiency: dashboards, SQL queries, alert configuration JSON and REST API validation; Postbuster or Postman Familiarity with web technologies (HTML, JavaScript)  Preferred Qualifications Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) Headless CMS architectures and content delivery frameworks SQL and analytics debugging Test automation frameworks or scripting  Education Bachelor’s degree in a relevant field or equivalent practical experience. About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",1779333982000,"2026-05-21 05:27:06","2026-05-21T03:27:06.000Z",113200,163900,{"jsonldValid":11,"jsonld":9},{"id":71,"slug":72,"title":58,"companyname":8,"companylogo":9,"city":59,"country":60,"remote":11,"employmentType":73,"department":47,"content_html":74,"content_text":75,"years":17,"createdAt":64,"updatedAtISO":65,"postedAtISO":66,"hasSalary":11,"salaryMin":67,"salaryMax":68,"currency":23,"schema":76},"15e2cb0778c6b7e0bfcb5f9332be6532ef784f26eee08bbb5959b1d2026b27be","campaign-experience-developer-at-adobe-marketo-e0ac33a2ee",[13],"\u003Cp>\u003Cb>Role Summary\u003C/b> \u003Cbr> \u003C/p>\u003Cp>\u003Cspan>The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>monitoring,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers.\u003C/span> \u003C/p>\u003Cp>\u003Cbr>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with PMs and business collaborators to understand and capture requirements,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>scope for relevant squads.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>validate\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>personalization logic, audience segmentation, and campaign targeting for accuracy and consistency\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Build campaigns to deliver personalized content experiences to a global customer base\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Support and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy  \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Monitor live campaigns via Splunk; build and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>dashboards and alerts for rapid issue detection and triage\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Participate in on-call rotations within defined SLA windows\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Maintain runbooks, incident playbooks, test cases, and operational documentation\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Contribute to automation initiatives to improve testing efficiency and reduce toil\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cb>Required Skills & Experience\u003C/b> \u003C/p>\u003Cp>\u003Cb>Functional\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Understanding of personalization, audience segmentation, and A/B testing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Incident management, SLA adherence, and on-call support experience\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Technical\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Splunk\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>proficiency\u003C/span>\u003Cspan>: dashboards, S\u003C/span>\u003Cspan>Q\u003C/span>\u003Cspan>L queries, alert configuration\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>JSON and REST API validation;\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Postbuster\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>or Postman\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Familiarity with web technologies (HTML, JavaScript)\u003C/span> \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Headless CMS architectures and content delivery frameworks\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>SQL and analytics debugging\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Test automation frameworks or scripting\u003C/span> \u003Cbr> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cp>\u003Cspan>Bachelor’s degree in a relevant field or equivalent practical experience.\u003C/span> \u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","Role Summary  The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. Key Responsibilities Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads. Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys Build campaigns to deliver personalized content experiences to a global customer base Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy   Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations Participate in on-call rotations within defined SLA windows Maintain runbooks, incident playbooks, test cases, and operational documentation Contribute to automation initiatives to improve testing efficiency and reduce toil Required Skills & Experience Functional 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) Understanding of personalization, audience segmentation, and A/B testing Incident management, SLA adherence, and on-call support experience Technical Splunk proficiency: dashboards, SQL queries, alert configuration JSON and REST API validation; Postbuster or Postman Familiarity with web technologies (HTML, JavaScript)  Preferred Qualifications Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) Headless CMS architectures and content delivery frameworks SQL and analytics debugging Test automation frameworks or scripting  Education Bachelor’s degree in a relevant field or equivalent practical experience. About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $82,400 -- $163,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $113,200 - $163,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",{"jsonldValid":11,"jsonld":9},{"id":78,"slug":79,"title":80,"companyname":8,"companylogo":9,"city":81,"country":60,"remote":11,"employmentType":82,"department":83,"content_html":84,"content_text":85,"years":17,"createdAt":86,"updatedAtISO":87,"postedAtISO":88,"hasSalary":11,"salaryMin":89,"salaryMax":90,"currency":23,"schema":91},"c3fecc737101c41c2bc4595b3fc77ab3e58315b218ecb4d130747e1b34c2b9f1","sr-event-marketing-manager-design-film-education-at-adobe-marketo-6a7962dffa","Sr. Event Marketing Manager – Design/Film Education","New York",[13],"Design","\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cp>We’re hiring a Sr. Event Marketing Manager to lead a portfolio of high-impact programs across the Higher Education Design and Film community, supporting the next generation of creative talent.\u003C/p>\u003Cp>In this role, you’ll build and scale Adobe’s presence across leading design schools, film programs, and creative institutions — creating experiences that engage faculty, inspire students, and drive measurable business results.\u003C/p>\u003Cp>You’ll partner closely with business leaders, faculty champions, student ambassadors, and our sales and customer success teams to translate strategic goals into standout programs. This role owns initiatives end-to-end — from strategy and planning through execution and measurement — with a focus on raising the bar for quality, creativity, and impact.\u003C/p>\u003Cp>If you’re energized by building meaningful experiences for creative communities and turning them into measurable outcomes, this role is for you.\u003C/p>\u003Cp>\u003Cb>What You’ll Do\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Own the strategy and execution\u003C/b> for a portfolio of events across the design and film education ecosystem — from major sponsorships and Adobe-led summits to high-touch campus activations and 1:1 executive experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Partner with business leaders and cross-functional teams\u003C/b> to ensure our event presence supports real goals — target account engagement, product adoption, and long-term institutional relationships.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Design experiences that feel premium and purposeful.\u003C/b> Not just booths and stages, but journeys that reflect the creativity of the design and film communities, and drive impact beyond the event.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Own the event budget across your portfolio\u003C/b> — including forecasting, contract negotiation, and tracking ROI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Lead agencies and production partners\u003C/b> with clarity and high standards — holding everyone accountable to timelines, creative excellence, and outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Measure what matters.\u003C/b> Define success metrics, track engagement and pipeline impact, and translate results into insights and next steps.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Build repeatable playbooks.\u003C/b> Spot opportunities to standardize, scale best practices, and mentor others — helping elevate how we show up across the education market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Stay close to trends across design and film education\u003C/b>, ensuring our presence feels relevant, credible, and connected to the community.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You'll Need to Succeed\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years leading event or field marketing programs in B2B tech, SaaS, or enterprise environments, with clear ownership of strategy and execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working with creative communities (design, film, media, content creators), whether within higher education or across the broader creative ecosystem.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A track record of managing multiple complex high-visibility programs at once and delivering measurable impact across engagement, pipeline, and revenue.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to think strategically and execute operationally — comfortable setting direction and knowing all the little details.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional program and project management skills, with the ability to prioritize, problem-solve, and move initiatives forward in fast-paced environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong executive presence and experience partnering with senior business leaders and cross-functional stakeholders; confident presenting strategy, results, and recommendations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven budget ownership, including forecasting, contract negotiation, and agency/vendor management across high-investment programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A genuine appreciation for the design and film community, with an instinct for building experiences that feel credible and relevant.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort operating in ambiguity and leading through influence rather than authority.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Adobe for All\u003C/b>\u003C/p>\u003Cp>Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.\u003C/p>\u003Cp>\u003Cb>State-Specific Notices:\u003C/b>\u003C/p>\u003Cp>\u003Cb>California:\u003C/b>\u003C/p>\u003Cp>Fair Chance Ordinances\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cb>Colorado:\u003C/b>\u003C/p>\u003Cp>Application Window Notice\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cb>Massachusetts:\u003C/b>\u003C/p>\u003Cp>Massachusetts Legal Notice\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.\u003C/p>\u003Cp>Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.\u003C/p>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>\u003Cp>\u003Cb>Expected Pay Range:\u003C/b>\u003C/p>Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $180,300 - $261,150
\u003Cp>At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\u003C/p>\u003Cp>In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\u003C/p>\u003Cp>\u003Cu>\u003Cb>State-Specific Notices:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>\u003Cu>California\u003C/u>:\u003C/b>\u003C/p>\u003Cp>\u003Cb>Fair Chance Ordinances\u003C/b>\u003C/p>\u003Cp>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Colorado:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Application Window Notice\u003C/b>\u003C/p>\u003Cp>If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Massachusetts:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Massachusetts Legal Notice\u003C/b>\u003C/p>\u003Cp>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>","The OpportunityWe’re hiring a Sr. Event Marketing Manager to lead a portfolio of high-impact programs across the Higher Education Design and Film community, supporting the next generation of creative talent.In this role, you’ll build and scale Adobe’s presence across leading design schools, film programs, and creative institutions — creating experiences that engage faculty, inspire students, and drive measurable business results.You’ll partner closely with business leaders, faculty champions, student ambassadors, and our sales and customer success teams to translate strategic goals into standout programs. This role owns initiatives end-to-end — from strategy and planning through execution and measurement — with a focus on raising the bar for quality, creativity, and impact.If you’re energized by building meaningful experiences for creative communities and turning them into measurable outcomes, this role is for you.What You’ll DoOwn the strategy and execution for a portfolio of events across the design and film education ecosystem — from major sponsorships and Adobe-led summits to high-touch campus activations and 1:1 executive experiences.Partner with business leaders and cross-functional teams to ensure our event presence supports real goals — target account engagement, product adoption, and long-term institutional relationships.Design experiences that feel premium and purposeful. Not just booths and stages, but journeys that reflect the creativity of the design and film communities, and drive impact beyond the event.Own the event budget across your portfolio — including forecasting, contract negotiation, and tracking ROI.Lead agencies and production partners with clarity and high standards — holding everyone accountable to timelines, creative excellence, and outcomes.Measure what matters. Define success metrics, track engagement and pipeline impact, and translate results into insights and next steps.Build repeatable playbooks. Spot opportunities to standardize, scale best practices, and mentor others — helping elevate how we show up across the education market.Stay close to trends across design and film education, ensuring our presence feels relevant, credible, and connected to the community.What You'll Need to Succeed8+ years leading event or field marketing programs in B2B tech, SaaS, or enterprise environments, with clear ownership of strategy and execution.Experience working with creative communities (design, film, media, content creators), whether within higher education or across the broader creative ecosystem.A track record of managing multiple complex high-visibility programs at once and delivering measurable impact across engagement, pipeline, and revenue.The ability to think strategically and execute operationally — comfortable setting direction and knowing all the little details.Exceptional program and project management skills, with the ability to prioritize, problem-solve, and move initiatives forward in fast-paced environments.Strong executive presence and experience partnering with senior business leaders and cross-functional stakeholders; confident presenting strategy, results, and recommendations.Proven budget ownership, including forecasting, contract negotiation, and agency/vendor management across high-investment programs.A genuine appreciation for the design and film community, with an instinct for building experiences that feel credible and relevant.Comfort operating in ambiguity and leading through influence rather than authority.Adobe for AllAdobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.",1779182845000,"2026-05-19 11:27:54","2026-05-19T09:27:54.000Z",180300,261150,{"jsonldValid":11,"jsonld":9},{"id":93,"slug":94,"title":95,"companyname":8,"companylogo":9,"city":96,"country":97,"remote":98,"employmentType":99,"department":100,"content_html":101,"content_text":102,"years":17,"createdAt":103,"updatedAtISO":104,"postedAtISO":105,"hasSalary":11,"salaryMin":17,"salaryMax":17,"currency":106,"schema":107},"acb9f1338b2ce312386d61da556006ec92e1191022af9a4ce3980a3df203494c","group-manager-sales-coaching-and-performance-enablement-at-adobe-marketo-6193e65fd6","Group Manager, Sales Coaching & Performance Enablement","Remote India","India",true,[13],"Sales","\u003Cp>\u003Cb>The Opportunity\u003C/b>\u003C/p>\u003Cp>We are operating in an environment where customer expectations, buying behaviour, and go-to-market strategies are rapidly evolving. Traditional sales approaches, centered on product-led discovery and reactive engagement, are no longer sufficient to drive meaningful customer outcomes or sustained revenue growth.\u003C/p>\u003Cp>Sales organizations today must evolve from execution only to insight-led, personalized engagement, where every interaction is intentional, relevant, and drive outcomes\u003C/p>\u003Cp>At Adobe, we are rethinking how sellers and customer-facing teams engage with customers, shifting from product conversations to business conversations, from reactive training to proactive enablement, and from individual capability building to scaled frontline capability supported by manager-led coaching ecosystems.\u003C/p>\u003Cp>At the center of this transformation is a clear focus on defining how we engage the modern Business Professional (Biz Pro) and enabling every seller to win new customers and new users through better business conversations. This role will anchor on a simple but powerful framework:\u003C/p>\u003Cul>\u003Cli>Persona (who to talk to)\u003C/li>\u003Cli>Conversation (what to say)\u003C/li>\u003Cli>Capability (how sellers improve)\u003C/li>\u003Cli>Measurement (is it working)\u003C/li>\u003C/ul>\u003Cp>As a Group Manager, Sales Coaching, Readiness & Performance Enablement, you will play a critical role in building this next-generation enablement capability. You will define how sellers and CX agents are equipped to lead high-quality, meaningful conversations, and ensure that enablement directly translates into measurable business outcomes.\u003C/p>\u003Cp>This role will bring together sales strategy, coaching excellence, and performance enablement, with a clear mandate to define what “good” looks like in frontline execution and scale it across the organization.\u003C/p>\u003Cp>\u003Cb>What You’ll Do\u003C/b>\u003C/p>\u003Cp>As a Group Manager, you will bring critical thinking, coaching depth, and operational rigor to transform enablement into a business-critical function that drives revenue and customer outcomes.\u003C/p>\u003Cul>\u003Cli>Translate business goals, revenue priorities, and critical new customer/user levers into a clear sales readiness and coaching strategy.\u003C/li>\u003Cli>Define and clearly articulate the modern Biz Pro personas, including their roles, workflows, challenges, and how their work is evolving in an AI-first, content + document world.\u003C/li>\u003Cli>Develop a strong point of view on how business professionals are shifting from document-only workflows to content + creative workflows and translate this into sales positioning and engagement strategies.\u003C/li>\u003Cli>Design structured Biz Pro engagement models, including discovery frameworks, conversation starters, and workflow-led narratives that make seller interactions relevant and compelling.\u003C/li>\u003Cli>Redefine sales conversations to drive personalized selling, insight-led engagement, and problem framing before solutioning.\u003C/li>\u003Cli>Build seller and CX capability to lead deep conversations that enable new customer acquisition and expansion of new users within existing accounts.\u003C/li>\u003Cli>Standardize and scale conversation frameworks, talk tracks, and industry-specific narratives for discovery, pitching, and closing conversations.\u003C/li>\u003Cli>Partner with GTM, PMM & Sales Leadership to anticipate capability needs aligned to market shifts, product innovation, and evolving customer expectations.\u003C/li>\u003Cli>Develop playbooks, messaging frameworks, and conversation models anchored in customer workflows and problems.\u003C/li>\u003Cli>Implement conversation practice and coaching programs, including role plays, simulation tools, and call coaching (in partnership with FLMs), to improve discovery, storytelling, and pitching skills.\u003C/li>\u003Cli>Transform frontline managers into an active coaching engine by upskilling them on structured coaching techniques and enabling reinforcement of value-led behaviours.\u003C/li>\u003Cli>Build manager-led coaching frameworks to sustain behaviour change at scale and drive accountability for adoption and performance improvement.\u003C/li>\u003Cli>Capture what’s working - high-quality conversations, successful talk tracks, and winning behaviours, and scale it across the organization.\u003C/li>\u003Cli>Shift enablement from reactive training to a proactive, insights informed capability aligned to GTM strategies, product launches, and evolving customer expectations.\u003C/li>\u003Cli>Define and standardize “what good looks like” for high-quality conversations, and customer focused seller and CX behaviours.\u003C/li>\u003Cli>Establish measurement frameworks to assess conversation quality, adoption of engagement models, and business impact, including conversion rates, acquisition, ARR, deal size, and new user growth.\u003C/li>\u003Cli>Continuously refine enablement using performance insights, conversation analytics, and data-driven findings.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You Need to Succeed\u003C/b>\u003C/p>\u003Cp>The ideal candidate brings a strong blend of sales strategy, coaching expertise, and enablement leadership, with a proven ability to translate strategy into scalable execution.\u003C/p>\u003Cul>\u003Cli>10–14 years of experience in Sales Coaching, Sales Enablement, or Sales Operations roles\u003C/li>\u003Cli>Deep expertise in:\u003C/li>\u003Cli>Proven experience building playbooks, messaging frameworks, and coaching models\u003C/li>\u003Cli>Strong ability to define personas, engagement frameworks, and conversation models\u003C/li>\u003Cli>Strong ability to influence senior leaders and partner with different teams\u003C/li>\u003Cli>Experience operating in complex, high-growth B2B environments\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About Adobe\u003C/b>\u003C/p>\u003Cp>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\u003C/p>\u003Cp>Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. \u003C/p>\u003Cp>\u003Cb>\u003Cbr>Let’s Adobe together\u003C/b>\u003C/p>\u003Cp>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\u003C/p>\u003Cp>Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\u003C/p>\u003Cp>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. \u003C/p>\u003Cp>\u003Cb>AI Use Guidelines for Interviews:\u003C/b>\u003Cbr>Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\u003C/p>\u003Cp>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\u003C/p>","The OpportunityWe are operating in an environment where customer expectations, buying behaviour, and go-to-market strategies are rapidly evolving. Traditional sales approaches, centered on product-led discovery and reactive engagement, are no longer sufficient to drive meaningful customer outcomes or sustained revenue growth.Sales organizations today must evolve from execution only to insight-led, personalized engagement, where every interaction is intentional, relevant, and drive outcomesAt Adobe, we are rethinking how sellers and customer-facing teams engage with customers, shifting from product conversations to business conversations, from reactive training to proactive enablement, and from individual capability building to scaled frontline capability supported by manager-led coaching ecosystems.At the center of this transformation is a clear focus on defining how we engage the modern Business Professional (Biz Pro) and enabling every seller to win new customers and new users through better business conversations. This role will anchor on a simple but powerful framework:Persona (who to talk to)Conversation (what to say)Capability (how sellers improve)Measurement (is it working)As a Group Manager, Sales Coaching, Readiness & Performance Enablement, you will play a critical role in building this next-generation enablement capability. You will define how sellers and CX agents are equipped to lead high-quality, meaningful conversations, and ensure that enablement directly translates into measurable business outcomes.This role will bring together sales strategy, coaching excellence, and performance enablement, with a clear mandate to define what “good” looks like in frontline execution and scale it across the organization.What You’ll DoAs a Group Manager, you will bring critical thinking, coaching depth, and operational rigor to transform enablement into a business-critical function that drives revenue and customer outcomes.Translate business goals, revenue priorities, and critical new customer/user levers into a clear sales readiness and coaching strategy.Define and clearly articulate the modern Biz Pro personas, including their roles, workflows, challenges, and how their work is evolving in an AI-first, content + document world.Develop a strong point of view on how business professionals are shifting from document-only workflows to content + creative workflows and translate this into sales positioning and engagement strategies.Design structured Biz Pro engagement models, including discovery frameworks, conversation starters, and workflow-led narratives that make seller interactions relevant and compelling.Redefine sales conversations to drive personalized selling, insight-led engagement, and problem framing before solutioning.Build seller and CX capability to lead deep conversations that enable new customer acquisition and expansion of new users within existing accounts.Standardize and scale conversation frameworks, talk tracks, and industry-specific narratives for discovery, pitching, and closing conversations.Partner with GTM, PMM & Sales Leadership to anticipate capability needs aligned to market shifts, product innovation, and evolving customer expectations.Develop playbooks, messaging frameworks, and conversation models anchored in customer workflows and problems.Implement conversation practice and coaching programs, including role plays, simulation tools, and call coaching (in partnership with FLMs), to improve discovery, storytelling, and pitching skills.Transform frontline managers into an active coaching engine by upskilling them on structured coaching techniques and enabling reinforcement of value-led behaviours.Build manager-led coaching frameworks to sustain behaviour change at scale and drive accountability for adoption and performance improvement.Capture what’s working - high-quality conversations, successful talk tracks, and winning behaviours, and scale it across the organization.Shift enablement from reactive training to a proactive, insights informed capability aligned to GTM strategies, product launches, and evolving customer expectations.Define and standardize “what good looks like” for high-quality conversations, and customer focused seller and CX behaviours.Establish measurement frameworks to assess conversation quality, adoption of engagement models, and business impact, including conversion rates, acquisition, ARR, deal size, and new user growth.Continuously refine enablement using performance insights, conversation analytics, and data-driven findings.What You Need to SucceedThe ideal candidate brings a strong blend of sales strategy, coaching expertise, and enablement leadership, with a proven ability to translate strategy into scalable execution.10–14 years of experience in Sales Coaching, Sales Enablement, or Sales Operations rolesDeep expertise in:Proven experience building playbooks, messaging frameworks, and coaching modelsStrong ability to define personas, engagement frameworks, and conversation modelsStrong ability to influence senior leaders and partner with different teamsExperience operating in complex, high-growth B2B environmentsAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.",1778923487000,"2026-05-16 11:25:23","2026-05-16T09:25:23.000Z","INR",{"jsonldValid":11,"jsonld":9},1780103811065]