[{"data":1,"prerenderedAt":100},["ShallowReactive",2],{"$f8WcQ07wJ1DiyZpN0Yl0Q9x09ehOjnp_MyiR1nIjA-nA":3,"$fFsQMgsCTBBcnCVSP6A3CFM4DN_CyWuROxV4ThOPGFmk":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":26},"b58fc0ed7209f08a7dd60fc0c5234d8ec77ea7ab8306db8eb4fc6cbb5f5ad5b0","marketing-manager-contingent-freelance-12-month-contract-at-informa-tech-4af87b9c90","Marketing Manager - Contingent/Freelance 12 month contract","Informa Tech","https://logo.clearbit.com/informatech.com","Building a better, more sustainable world through leading market insight and market access for the global tech industry","Information Services","Riyadh","Sa",true,[16],"Contract","Other","\u003Ch2>Company Description\u003C/h2>\u003Cp>Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\u003Cbr>\n\u003Cbr>\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\u003Cbr>\n\u003Cbr>\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\u003Cbr>\n\u003Cbr>\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.  \u003C/p>\u003Cp>Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation. \u003C/p>\u003Cp>\u003Cstrong>KEY RESPONSIBILITIES:\u003C/strong> \u003C/p>\u003Cul>\u003Cli>Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns. \u003C/li>\u003Cli>Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates. \u003C/li>\u003Cli>Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities. \u003C/li>\u003Cli>Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns. \u003C/li>\u003Cli>Work with our supporting agencies to develop the strategy and setup of all paid campaigns. \u003C/li>\u003Cli>Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. \u003C/li>\u003Cli>Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns. \u003C/li>\u003Cli>Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets. \u003C/li>\u003Cli>Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. \u003C/li>\u003Cli>Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. \u003C/li>\u003Cli>Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s). \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>LEADERSHIP \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. \u003C/li>\u003Cli>Line manages digital marketer/s in order to successfully implement campaign strategies. \u003C/li>\u003Cli>Provide guidance, feedback and inspiration to line reports. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>ANALYSIS & INSIGHT \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Monitor campaign performances by producing relevant and timely reports. \u003C/li>\u003Cli>Recommend changes to campaign execution based on data insights. \u003C/li>\u003Cli>Identify trends and insights, and optimize spend and performance based on the insights. \u003C/li>\u003Cli>Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>PLANNING & CAMPAIGN MANAGEMENT \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition. \u003C/li>\u003Cli>Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). \u003C/li>\u003Cli>Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>MARKETING EXECUTION \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Work with marketers to identify the target universe and key segments within the target universe \u003C/li>\u003Cli>Assist with the development of personas, value propositions and messaging for each of the key segments for each product \u003C/li>\u003Cli>Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel \u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>Qualifications\u003C/p>\u003Cp>Minimum of 5 years experience as Marketing Manager   \u003C/p>\u003Cul>\u003Cli>Bachelor’s Degree or equivalent \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Background Knowledge, Skills & Experience \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. \u003C/li>\u003Cli>Database development and growth including segmentation / advanced targeting. \u003C/li>\u003Cli>Building relationships with partners and stakeholders. \u003C/li>\u003Cli>Analytical and questioning mindset. \u003C/li>\u003Cli>Significant exposure to design and print suppliers / agencies. \u003C/li>\u003Cli>Strong copywriting skills. \u003C/li>\u003Cli>Deadline and target driven. \u003C/li>\u003Cli>Experience of working in a fast paced environment. \u003C/li>\u003Cli>Excellent verbal and written communication skills in Arabic and English.\u003C/li>\u003Cli>Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. \u003C/li>\u003Cli>Technology savvy. Able to quickly adopt and work with new technology solutions. \u003C/li>\u003Cli>Events marketing experience.\u003C/li>\u003Cli>Project Management experience in Marketing.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Desirable \u003C/strong>\u003C/p>\u003Cp>Experience of:\u003C/p>\u003Cul>\u003Cli>Using marketing automation technology (preferably Eloqua). \u003C/li>\u003Cli>Working with CMS platforms (but coding knowledge not required). \u003C/li>\u003Cli>Managing social media through scheduling platforms such as Sprout Social or Hootesuite etc.\u003C/li>\u003Cli>Social media listening and sentiment analysis. \u003C/li>\u003Cli>Marketing analytics and reporting platforms (Google Analytics/Adobe or others). \u003C/li>\u003Cli>Formal business/marketing higher education qualification. \u003C/li>\u003Cli>Using Eloqua and/or Adobe Experience Manager. \u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Please note this is a freelance, temporary role for a 12 month duration. \u003C/strong>\u003C/p>","Company DescriptionTahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\n\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\n\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\n\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nJob DescriptionThe Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.  Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation. KEY RESPONSIBILITIES: Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns. Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates. Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities. Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns. Work with our supporting agencies to develop the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns. Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s). LEADERSHIP Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. Line manages digital marketer/s in order to successfully implement campaign strategies. Provide guidance, feedback and inspiration to line reports. ANALYSIS & INSIGHT Monitor campaign performances by producing relevant and timely reports. Recommend changes to campaign execution based on data insights. Identify trends and insights, and optimize spend and performance based on the insights. Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. PLANNING & CAMPAIGN MANAGEMENT Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition. Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date. MARKETING EXECUTION Work with marketers to identify the target universe and key segments within the target universe Assist with the development of personas, value propositions and messaging for each of the key segments for each product Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel \nQualificationsQualificationsMinimum of 5 years experience as Marketing Manager   Bachelor’s Degree or equivalent Background Knowledge, Skills & Experience Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. Database development and growth including segmentation / advanced targeting. Building relationships with partners and stakeholders. Analytical and questioning mindset. Significant exposure to design and print suppliers / agencies. Strong copywriting skills. Deadline and target driven. Experience of working in a fast paced environment. Excellent verbal and written communication skills in Arabic and English.Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. Technology savvy. Able to quickly adopt and work with new technology solutions. Events marketing experience.Project Management experience in Marketing.Desirable Experience of:Using marketing automation technology (preferably Eloqua). Working with CMS platforms (but coding knowledge not required). Managing social media through scheduling platforms such as Sprout Social or Hootesuite etc.Social media listening and sentiment analysis. Marketing analytics and reporting platforms (Google Analytics/Adobe or others). Formal business/marketing higher education qualification. Using Eloqua and/or Adobe Experience Manager. \nAdditional InformationPlease note this is a freelance, temporary role for a 12 month duration.",0,1787477418000,"2026-08-23 11:31:53","2026-08-23T07:18:22.980Z",false,"USD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,39,49,62,77,88],{"id":31,"slug":32,"title":33,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":34,"department":17,"content_html":35,"content_text":36,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":37,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":38},"f33283e06242abb958d8959a75ca1b4c510ad77d9686e325e1d8673c8d4e8eea","marketing-manager-6-month-contract-at-informa-tech-001215c99a","Marketing Manager - 6 month contract",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\u003Cbr>\n\u003Cbr>\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\u003Cbr>\n\u003Cbr>\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\u003Cbr>\n\u003Cbr>\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Marketing Manager: Luxury Launch Event\u003C/strong>\u003C/p>\u003Cp>As the Marketing Manager, you will be the creative and strategic engine behind the launch of a prestigious new international event in Saudi Arabia, positioned at the very top of the luxury landscape. This is a rare brief: build a brand's marketing presence from zero, craft its story, and convert it into commercial results, high-value audiences, qualified leads, and revenue support for the sales team.\u003C/p>\u003Cp>This role is equal parts taste and numbers. You will shape how a world-class luxury brand looks, sounds, and feels, and prove it works through MQLs, audience growth, and registration performance.\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities & Deliverables\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Brand & Storytelling\u003C/strong>\u003C/p>\u003Cp>· Craft and own the event's brand narrative: a unique, compelling story that positions it as a landmark on the global luxury calendar.\u003C/p>\u003Cp>· Ensure every touchpoint, social, digital, print, on-site, reflects a premium, considered aesthetic. You are the guardian of taste.\u003C/p>\u003Cp>· Direct creative development across campaigns: from concept and art direction through to final output, working with designers, photographers, videographers, and agencies.\u003C/p>\u003Cp>· Build the brand world: tone of voice, visual language, content style, and the experiences that bring it to life.\u003C/p>\u003Cp>\u003Cstrong>Social Media & Organic Marketing\u003C/strong>\u003C/p>\u003Cp>· Own the organic and social strategy end to end: platform selection, content pillars, publishing, and community growth for an ultra-high-end audience.\u003C/p>\u003Cp>· Create and oversee content that feels editorial, not promotional: the standard is luxury publishing.\u003C/p>\u003Cp>· Build relationships with tastemakers, influencers, and premium media whose audiences match ours.\u003C/p>\u003Cp>· Drive earned visibility through storytelling moments, partnerships, and PR-worthy creative.\u003C/p>\u003Cp>\u003Cstrong>Lead Generation & Commercial Performance\u003C/strong>\u003C/p>\u003Cp>· Drive high-quality MQLs for the sales team through inbound marketing, targeted LinkedIn campaigns, and content-led capture, quality of lead over volume.\u003C/p>\u003Cp>· Own registration and attendance targets for defined audience tiers, with weekly pacing reports against goals.\u003C/p>\u003Cp>· Support exhibitor and partnership sales with campaign assets, audience insight, and lead intelligence that helps deals close.\u003C/p>\u003Cp>· Balance both sides of the role: campaigns must be beautiful and accountable, every creative decision ultimately serves audience acquisition and revenue.\u003C/p>\u003Cp>\u003Cstrong>Audience & Data Build\u003C/strong>\u003C/p>\u003Cp>· Build the audience database from the ground up: identifying, sourcing, and growing a high-value contact base across key international markets.\u003C/p>\u003Cp>· Develop a sophisticated segmentation strategy for distinct audience tiers, each requiring a different tone, channel, and approach.\u003C/p>\u003Cp>· Manage automated email journeys (Eloqua) that nurture a discerning audience with restraint and relevance, quality of communication over frequency.\u003C/p>\u003Cp>· Provide weekly reporting on audience growth, engagement, and campaign performance.\u003C/p>\u003Cp>\u003Cstrong>Strategic Planning & Execution\u003C/strong>\u003C/p>\u003Cp>· Lead the end-to-end marketing lifecycle for a launch brand: awareness, desire, and conversion for an invitation-led audience.\u003C/p>\u003Cp>· Full ownership of the marketing budget with optimal impact across paid, earned, and owned channels.\u003C/p>\u003Cp>· Act as marketing liaison with partners, stakeholders, and premium media; negotiate barter and media partnerships that elevate the brand.\u003C/p>\u003Cp>· Collaborate with the operations team to ensure the on-site brand experience matches the promise of the campaign.\u003C/p>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>· Experience: 5+ years in brand-led marketing. Backgrounds in luxury, hospitality, fashion, automotive, travel, lifestyle, or premium consumer brands are strongly preferred. Events experience is a bonus, not a requirement.\u003C/p>\u003Cp>· Luxury instinct: Demonstrable experience marketing to high-net-worth or premium audiences, with an understanding of what luxury audiences respond to, and what cheapens a brand.\u003C/p>\u003Cp>· Commercial accountability: Proven track record delivering against lead generation, MQL, or acquisition targets, you know how to make beautiful work perform.\u003C/p>\u003Cp>· Creative eye: A portfolio or track record showing strong creative judgement: campaigns, content, or brand work you shaped, not just managed.\u003C/p>\u003Cp>· Digital & social: Hands-on experience running organic social and content strategies for premium brands; comfortable with SEO/SEM, LinkedIn Campaign Manager, and GA4.\u003C/p>\u003Cp>· Data capability: Experience building or growing audience databases and using marketing automation tools.\u003C/p>\u003Cp>· Language: English essential; Arabic and/or French a plus.\u003C/p>\u003Cp>· Education: Bachelor’s degree in marketing, Business, or a related field.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. \u003C/strong>\u003C/p>\u003Cp>We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. \u003C/p>","Company DescriptionTahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\n\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\n\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\n\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nJob DescriptionMarketing Manager: Luxury Launch EventAs the Marketing Manager, you will be the creative and strategic engine behind the launch of a prestigious new international event in Saudi Arabia, positioned at the very top of the luxury landscape. This is a rare brief: build a brand's marketing presence from zero, craft its story, and convert it into commercial results, high-value audiences, qualified leads, and revenue support for the sales team.This role is equal parts taste and numbers. You will shape how a world-class luxury brand looks, sounds, and feels, and prove it works through MQLs, audience growth, and registration performance.Key Responsibilities & DeliverablesBrand & Storytelling· Craft and own the event's brand narrative: a unique, compelling story that positions it as a landmark on the global luxury calendar.· Ensure every touchpoint, social, digital, print, on-site, reflects a premium, considered aesthetic. You are the guardian of taste.· Direct creative development across campaigns: from concept and art direction through to final output, working with designers, photographers, videographers, and agencies.· Build the brand world: tone of voice, visual language, content style, and the experiences that bring it to life.Social Media & Organic Marketing· Own the organic and social strategy end to end: platform selection, content pillars, publishing, and community growth for an ultra-high-end audience.· Create and oversee content that feels editorial, not promotional: the standard is luxury publishing.· Build relationships with tastemakers, influencers, and premium media whose audiences match ours.· Drive earned visibility through storytelling moments, partnerships, and PR-worthy creative.Lead Generation & Commercial Performance· Drive high-quality MQLs for the sales team through inbound marketing, targeted LinkedIn campaigns, and content-led capture, quality of lead over volume.· Own registration and attendance targets for defined audience tiers, with weekly pacing reports against goals.· Support exhibitor and partnership sales with campaign assets, audience insight, and lead intelligence that helps deals close.· Balance both sides of the role: campaigns must be beautiful and accountable, every creative decision ultimately serves audience acquisition and revenue.Audience & Data Build· Build the audience database from the ground up: identifying, sourcing, and growing a high-value contact base across key international markets.· Develop a sophisticated segmentation strategy for distinct audience tiers, each requiring a different tone, channel, and approach.· Manage automated email journeys (Eloqua) that nurture a discerning audience with restraint and relevance, quality of communication over frequency.· Provide weekly reporting on audience growth, engagement, and campaign performance.Strategic Planning & Execution· Lead the end-to-end marketing lifecycle for a launch brand: awareness, desire, and conversion for an invitation-led audience.· Full ownership of the marketing budget with optimal impact across paid, earned, and owned channels.· Act as marketing liaison with partners, stakeholders, and premium media; negotiate barter and media partnerships that elevate the brand.· Collaborate with the operations team to ensure the on-site brand experience matches the promise of the campaign.\nQualifications· Experience: 5+ years in brand-led marketing. Backgrounds in luxury, hospitality, fashion, automotive, travel, lifestyle, or premium consumer brands are strongly preferred. Events experience is a bonus, not a requirement.· Luxury instinct: Demonstrable experience marketing to high-net-worth or premium audiences, with an understanding of what luxury audiences respond to, and what cheapens a brand.· Commercial accountability: Proven track record delivering against lead generation, MQL, or acquisition targets, you know how to make beautiful work perform.· Creative eye: A portfolio or track record showing strong creative judgement: campaigns, content, or brand work you shaped, not just managed.· Digital & social: Hands-on experience running organic social and content strategies for premium brands; comfortable with SEO/SEM, LinkedIn Campaign Manager, and GA4.· Data capability: Experience building or growing audience databases and using marketing automation tools.· Language: English essential; Arabic and/or French a plus.· Education: Bachelor’s degree in marketing, Business, or a related field.\nAdditional InformationPlease note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.","2026-08-23T09:12:41.495Z",{"jsonldValid":24,"jsonld":27},{"id":40,"slug":41,"title":42,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":43,"department":17,"content_html":44,"content_text":45,"years":20,"createdAt":21,"updatedAtISO":46,"postedAtISO":47,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":48},"fdb1eeaf626702d2f6be327ea8760e538c27ac84b0820dd00e5977d0e689ceca","senior-marketing-executive-6-month-contract-at-informa-tech-d90c371745","Senior Marketing Executive - 6 month contract",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\u003Cbr>\n\u003Cbr>\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\u003Cbr>\n\u003Cbr>\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\u003Cbr>\n\u003Cbr>\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>As the Senior Marketing Executive, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify \u003Cstrong>CPHI Middle East\u003C/strong> and \u003Cstrong>BIO Middle East\u003C/strong> as the \"must-attend\" fixtures in the regional pharma calendar.\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities & Deliverables\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1. Strategic Planning & Execution\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Campaign Lifecycle:\u003C/strong> Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.\u003C/li>\u003Cli>\u003Cstrong>Segmentation:\u003C/strong> Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.\u003C/li>\u003Cli>\u003Cstrong>Budget Management:\u003C/strong> Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>2. Digital & Content Marketing\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Lead Gen:\u003C/strong> Drive high-quality MQLs (Marketing Qualified Leads) for the sales team through inbound marketing and targeted LinkedIn campaigns.\u003C/li>\u003Cli>\u003Cstrong>Content Authority:\u003C/strong> Oversee the creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.\u003C/li>\u003Cli>\u003Cstrong>Automation:\u003C/strong> Manage the deployment of automated email journeys (Eloqua) to nurture prospects through the registration funnel.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>3. Strategic Partnerships\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Stakeholder Relations:\u003C/strong> Act as the primary marketing liaison for local health authorities and trade associations.\u003C/li>\u003Cli>\u003Cstrong>Media Management:\u003C/strong> Negotiate barter agreements and manage relationships with key regional and international trade press.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>4. On-site Experience & Analysis\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Experience Design:\u003C/strong> Collaborate with the operations team to ensure the brand experience is seamless on the show floor.\u003C/li>\u003Cli>\u003Cstrong>Data Reporting:\u003C/strong> Provide weekly KPI reports on registration pacing and exhibitors MQLs.\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cstrong>Experience:\u003C/strong> 3+ years in B2B event marketing. Experience in \u003Cstrong>Pharmaceutical, Biotech, or Healthcare\u003C/strong> sectors is a significant advantage.\u003C/li>\u003Cli>\u003Cstrong>Marketing Tech Stack:\u003C/strong> Mastery of Marketing Automation tools\u003C/li>\u003Cli>\u003Cstrong>Digital Proficiency:\u003C/strong> Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).\u003C/li>\u003Cli>\u003Cstrong>Language:\u003C/strong> English is essential, Arabic is a plus\u003C/li>\u003Cli>\u003Cstrong>Education:\u003C/strong> Bachelor’s degree in Marketing, Business, or a related field.\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. \u003C/strong>\u003C/p>\u003Cp>We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. \u003C/p>","Company DescriptionTahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\n\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\n\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\n\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nJob DescriptionAs the Senior Marketing Executive, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the \"must-attend\" fixtures in the regional pharma calendar.Key Responsibilities & Deliverables1. Strategic Planning & ExecutionCampaign Lifecycle: Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.Budget Management: Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.2. Digital & Content MarketingLead Gen: Drive high-quality MQLs (Marketing Qualified Leads) for the sales team through inbound marketing and targeted LinkedIn campaigns.Content Authority: Oversee the creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.Automation: Manage the deployment of automated email journeys (Eloqua) to nurture prospects through the registration funnel.3. Strategic PartnershipsStakeholder Relations: Act as the primary marketing liaison for local health authorities and trade associations.Media Management: Negotiate barter agreements and manage relationships with key regional and international trade press.4. On-site Experience & AnalysisExperience Design: Collaborate with the operations team to ensure the brand experience is seamless on the show floor.Data Reporting: Provide weekly KPI reports on registration pacing and exhibitors MQLs.\nQualificationsExperience: 3+ years in B2B event marketing. Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.Marketing Tech Stack: Mastery of Marketing Automation toolsDigital Proficiency: Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).Language: English is essential, Arabic is a plusEducation: Bachelor’s degree in Marketing, Business, or a related field.\nAdditional InformationPlease note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.","2026-08-23 11:31:52","2026-08-23T08:11:33.313Z",{"jsonldValid":24,"jsonld":27},{"id":50,"slug":51,"title":52,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":53,"country":54,"remote":24,"employmentType":55,"department":17,"content_html":56,"content_text":57,"years":20,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":61},"f44748fc03a27539cd8497f8f431237051085d898d8b65116555856c33bf9b0e","marketing-manager-at-informa-tech-6c92edb45c","Marketing Manager","Georgetown","My",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?\u003C/p>\u003Cp>At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.\u003C/p>\u003Cp>We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.\u003C/p>\u003Cp>\u003Cstrong>About Informa TechTarget\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.\u003C/strong>\u003C/p>\u003Cp>With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.\u003C/p>\u003Cp>Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:\u003C/p>\u003Cul>\u003Cli>Trusted information that shapes the industry and informs investment\u003C/li>\u003Cli>Intelligence and advice that guides and influences strategy\u003C/li>\u003Cli>Advertising that grows reputation and establishes thought leadership\u003C/li>\u003Cli>Custom content that engages and prompts action\u003C/li>\u003Cli>Intent and demand generation that more precisely targets and converts\u003C/li>\u003C/ul>\u003Cp>Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.\u003C/p>\u003Cp>For more information, visit informatechtarget.com and follow us on LinkedIn\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>This role is based in our Menara Skymind office.\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Role Overview\u003C/strong>\u003C/p>\u003Cp>We are looking for a Marketing Manager to support the marketing efforts of our Consumer segment. This role will be a 12-month contract position on a hybrid basis working from Menara Skymind.\u003C/p>\u003Cp>The Marketing Manager will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, engaging audience, as well as driving leads and event attendees.\u003C/p>\u003Cp>Collaborating with the wider marketing team, sales, events, product, and research, the Marketing Manager will create and deliver the Consumer marketing plan, which covers Omdia’s Connected Home, Games and Games Tech, Media and Entertainment, PC and Tablets, TV / ProAV, Smartphone, and Wearable Tech services. Instrumental to your success will be identifying personas and growing the local audience database, as well steering the design and delivery of Consumer based event campaigns.\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.\u003C/li>\u003Cli>Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.\u003C/li>\u003Cli>Own the development and delivery of free and paid event campaigns.\u003C/li>\u003Cli>Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division. \u003C/li>\u003Cli>Produce strong content designed to support insight-based campaigns, e.g., e-books, webinars, blogs.\u003C/li>\u003Cli>Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of localized copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.\u003C/li>\u003Cli>Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.\u003C/li>\u003Cli>Maintain internal relationships (SEM, SEO, design, vertical teams, web dev teams etc.) and external relationships with relevant vendors and partners.\u003C/li>\u003Cli>Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI. \u003C/li>\u003Cli>Analyze and report trends over time and use these insights to build more effective campaigns.\u003C/li>\u003Cli>Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>Bachelor’s degree in marketing or related field or relevant experience\u003C/li>\u003Cli>Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently\u003C/li>\u003Cli>Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization\u003C/li>\u003Cli>Experience of working with CMS platforms (but coding knowledge not required), training and optimization\u003C/li>\u003Cli>Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing\u003C/li>\u003Cli>Proven track record of delivering holistic insight-based marketing campaigns with multiple touchpoints and event marketing campaigns, as well as managing logistical arrangements\u003C/li>\u003Cli>Budget management experience \u003C/li>\u003Cli>Database development and growth including segmentation / personalization\u003C/li>\u003Cli>An entrepreneurial spirit, goal-oriented and self-motivated\u003C/li>\u003Cli>Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously\u003C/li>\u003Cli>Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers\u003C/li>\u003Cli>Able to build strong business relationships. Well-developed presentation skills\u003C/li>\u003Cli>Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.\u003C/p>\u003Cp>TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. \u003C/p>\u003Cp>Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.\u003C/p>\u003Cp>\u003Cstrong>Our benefits include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Great community:\u003C/strong> a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks\u003C/li>\u003Cli>\u003Cstrong>Broader impact:\u003C/strong> take up to four days per year to volunteer, with charity match funding available too\u003C/li>\u003Cli>\u003Cstrong>Career opportunity:\u003C/strong> the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves\u003C/li>\u003Cli>\u003Cstrong>Time out:\u003C/strong> annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year\u003C/li>\u003Cli>A flexible range of personal benefits to choose from, plus company funded private medical cover\u003C/li>\u003Cli>A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares\u003C/li>\u003Cli>Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more\u003C/li>\u003Cli>Recognition for great work, with global awards and kudos programmes\u003C/li>\u003Cli>As an international company, the chance to collaborate with teams around the world\u003C/li>\u003C/ul>\u003Cp>See how Informa handles your personal data when you apply for a job here.\u003C/p>","Company DescriptionDo you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.About Informa TechTargetInforma TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:Trusted information that shapes the industry and informs investmentIntelligence and advice that guides and influences strategyAdvertising that grows reputation and establishes thought leadershipCustom content that engages and prompts actionIntent and demand generation that more precisely targets and convertsOur organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.For more information, visit informatechtarget.com and follow us on LinkedIn\nJob DescriptionThis role is based in our Menara Skymind office.Role OverviewWe are looking for a Marketing Manager to support the marketing efforts of our Consumer segment. This role will be a 12-month contract position on a hybrid basis working from Menara Skymind.The Marketing Manager will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, engaging audience, as well as driving leads and event attendees.Collaborating with the wider marketing team, sales, events, product, and research, the Marketing Manager will create and deliver the Consumer marketing plan, which covers Omdia’s Connected Home, Games and Games Tech, Media and Entertainment, PC and Tablets, TV / ProAV, Smartphone, and Wearable Tech services. Instrumental to your success will be identifying personas and growing the local audience database, as well steering the design and delivery of Consumer based event campaigns.Key ResponsibilitiesDevelop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.Own the development and delivery of free and paid event campaigns.Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division. Produce strong content designed to support insight-based campaigns, e.g., e-books, webinars, blogs.Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of localized copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.Maintain internal relationships (SEM, SEO, design, vertical teams, web dev teams etc.) and external relationships with relevant vendors and partners.Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI. Analyze and report trends over time and use these insights to build more effective campaigns.Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.\nQualificationsBachelor’s degree in marketing or related field or relevant experienceExperience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independentlyThorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimizationExperience of working with CMS platforms (but coding knowledge not required), training and optimizationThorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketingProven track record of delivering holistic insight-based marketing campaigns with multiple touchpoints and event marketing campaigns, as well as managing logistical arrangementsBudget management experience Database development and growth including segmentation / personalizationAn entrepreneurial spirit, goal-oriented and self-motivatedAdapts to changing situations and requirements, manages multiple deadlines and activities simultaneouslyOut of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customersAble to build strong business relationships. Well-developed presentation skillsProblem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal\nAdditional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.Our benefits include:Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldSee how Informa handles your personal data when you apply for a job here.",1787282558000,"2026-08-21 05:23:54","2026-08-21T03:58:40.204Z",{"jsonldValid":24,"jsonld":27},{"id":63,"slug":64,"title":65,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":66,"country":67,"remote":24,"employmentType":68,"department":17,"content_html":70,"content_text":71,"years":20,"createdAt":72,"updatedAtISO":73,"postedAtISO":74,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":75,"schema":76},"8db7842bf00598710a3cd9f1319dd8d0e738a353b4327f1a8af78fa0442b9279","senior-marketing-manager-at-informa-tech-2467db2940","Senior Marketing Manager","London","United Kingdom",[69],"Full-time","\u003Ch2>Company Description\u003C/h2>\u003Cp>Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.\u003C/p>\u003Cp>We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.\u003C/p>\u003Cp>We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. \u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>We're looking for a Senior Marketing Manager to take strategic and operational ownership of audience marketing for a dedicated portfolio of renewable energy events and conferences. You'll lead the development and execution of comprehensive marketing strategies that drive delegate acquisition and revenue growth across your portfolio. Using customer insights, segmentation, and data analysis, you'll design and implement integrated campaigns across multiple touchpoints and channels, using automation, digital tools, and smart marketing approaches with strong messaging and customer-centric strategies.\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Portfolio Strategy & Revenue Management\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Own the marketing strategy and execution for a dedicated portfolio of renewable energy conferences\u003C/li>\u003Cli>Set clear marketing objectives aligned with revenue targets and business goals\u003C/li>\u003Cli>Develop and manage revenue forecasts, pacing models, and conversion funnels\u003C/li>\u003Cli>Monitor and optimise marketing spend to maximise revenue generation and profitability\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Stakeholder & Partner Management\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Manage senior stakeholders and present strategic updates on growth, performance, and revenue generation\u003C/li>\u003Cli>Build and maintain relationships with media partners and industry associations\u003C/li>\u003Cli>Collaborate with sales teams to align marketing and revenue objectives\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Campaign Execution & Performance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lead integrated marketing campaigns using email, social, paid media, content, and digital platforms\u003C/li>\u003Cli>Develop compelling positioning and messaging strategies that resonate with target audiences\u003C/li>\u003Cli>Design and implement lead journey flows and nurture programmes that guide prospects through the buyer journey\u003C/li>\u003Cli>Implement marketing automation and digital tools via multi-touch models and multiple channels\u003C/li>\u003Cli>Oversee event website optimisation, registration processes, and onsite marketing activities\u003C/li>\u003Cli>Set clear campaign objectives with measurable KPIs aligned to revenue targets\u003C/li>\u003Cli>Monitor performance in real-time, maximise ROI, and report on key metrics including pacing, conversion, and revenue\u003C/li>\u003Cli>Manage marketing budgets and ensure efficient resource allocation across the portfolio\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Data Analysis, Segmentation & Reporting\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Analyse customer data to identify trends and opportunities for conversion optimisation\u003C/li>\u003Cli>Design and implement segmentation strategies using CRM and marketing automation platforms\u003C/li>\u003Cli>Track key performance metrics including conversion rates, customer acquisition costs, and ROI\u003C/li>\u003Cli>Deliver accurate revenue forecasts and pacing reports with clear analysis of performance drivers\u003C/li>\u003Cli>Provide strategic insights through regular reporting on customer behaviour and campaign performance\u003C/li>\u003Cli>Conduct post-campaign analysis to extract learnings and inform future strategy\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Customer Understanding & Journey Mapping\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Map customer journeys and identify key touchpoints and conversion opportunities\u003C/li>\u003Cli>Build customer profiles and personas based on behavioural and demographic data\u003C/li>\u003Cli>Understand client motivations and decision-making processes throughout the buying cycle\u003C/li>\u003Cli>Create targeted messaging and value propositions for each customer segment\u003C/li>\u003Cli>Implement progressive profiling strategies to enrich lead data throughout the customer journey\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Innovation & Collaboration\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Pilot emerging channels and implement retention and acquisition strategies\u003C/li>\u003Cli>Champion new methodologies and leverage marketing technology for optimisation\u003C/li>\u003Cli>Collaborate with cross-functional teams to define campaign goals and ensure alignment\u003C/li>\u003Cli>Drive best practice across marketing activities and share insights with the wider marketing team\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>What We're Looking For\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Essential\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business Administration, Communications, or related field\u003C/li>\u003Cli>Strong background in B2B events marketing with a proven track record of developing and executing successful delegate acquisition strategies with demonstrable revenue results.\u003C/li>\u003Cli>Strong analytical skills with experience using data to drive marketing decisions and journey optimisation\u003C/li>\u003Cli>Proficiency in data analysis tools and platforms (Excel, CRM systems, analytics platforms)\u003C/li>\u003Cli>CRM experience with data segmentation and analysis capabilities\u003C/li>\u003Cli>Experience in customer profiling, persona development, and translating customer insights into effective marketing strategies\u003C/li>\u003Cli>Experience setting and achieving revenue targets and marketing objectives\u003C/li>\u003Cli>Understanding of marketing metrics, KPIs, lead scoring, and attribution models\u003C/li>\u003Cli>Strategic thinking combined with hands-on campaign execution expertise\u003C/li>\u003Cli>Proven stakeholder management experience\u003C/li>\u003Cli>Exceptional organisational and communication skills with ability to manage multiple projects under tight deadlines\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Desirable\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Marketing automation platforms experience (Eloqua desirable)\u003C/li>\u003Cli>SEO/SEM and paid channel expertise\u003C/li>\u003Cli>Digital marketing capabilities, analytics (Google Analytics), paid ads, and marketing attribution models\u003C/li>\u003Cli>Experience with data visualisation tools (Tableau, Power BI, or similar)\u003C/li>\u003Cli>SQL or database query experience for customer data analysis and advanced segmentation\u003C/li>\u003Cli>Content marketing experience and ability to advocate for content-led strategies\u003C/li>\u003Cli>Experience in the renewable energy or sustainability sector\u003C/li>\u003Cli>Knowledge of lead scoring methodologies and predictive analytics\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Consistently hit and exceed delegate registration and revenue targets across your portfolio through data-driven, customer-centric campaigns\u003C/li>\u003Cli>Design and implement effective lead journey flows that improve conversion rates\u003C/li>\u003Cli>Achieve and exceed KPIs for registration, conversion, engagement, and ROI across all events in your portfolio\u003C/li>\u003Cli>Deliver accurate revenue forecasts and pacing reports with clear analysis of performance drivers\u003C/li>\u003Cli>Provide strategic insights through reporting on customer behaviour, campaign performance, and revenue generation\u003C/li>\u003Cli>Implement segmentation strategies that improve targeting efficiency and conversion rates\u003C/li>\u003Cli>Develop compelling positioning and messaging that differentiates events and resonates with target audiences\u003C/li>\u003Cli>Optimise customer acquisition costs whilst maintaining or improving lead quality and conversion rates\u003C/li>\u003Cli>Champion best practice in data-driven marketing and share actionable insights with the wider marketing team\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.\u003C/p>\u003Cp>We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com\u003C/p>\u003Cp>Our benefits include:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Great community:\u003C/strong> a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks\u003C/li>\u003Cli>\u003Cstrong>Broader impact:\u003C/strong> take up to four days per year to volunteer, with charity match funding available too\u003C/li>\u003Cli>\u003Cstrong>Career opportunity:\u003C/strong> the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves\u003C/li>\u003Cli>\u003Cstrong>Time out:\u003C/strong> 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year\u003C/li>\u003Cli>A flexible range of personal benefits to choose from, plus company funded private medical cover\u003C/li>\u003Cli>A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares\u003C/li>\u003Cli>Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more\u003C/li>\u003Cli>Recognition for great work, with global awards and kudos programmes\u003C/li>\u003Cli>As an international company, the chance to collaborate with teams around the world\u003C/li>\u003C/ul>\u003Cp>We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.\u003C/p>\u003Cp>If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.\u003C/p>\u003Cp>See how Informa handles your personal data when you apply for a job here.\u003C/p>","Company DescriptionInforma Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. \nJob DescriptionWe're looking for a Senior Marketing Manager to take strategic and operational ownership of audience marketing for a dedicated portfolio of renewable energy events and conferences. You'll lead the development and execution of comprehensive marketing strategies that drive delegate acquisition and revenue growth across your portfolio. Using customer insights, segmentation, and data analysis, you'll design and implement integrated campaigns across multiple touchpoints and channels, using automation, digital tools, and smart marketing approaches with strong messaging and customer-centric strategies.Key ResponsibilitiesPortfolio Strategy & Revenue ManagementOwn the marketing strategy and execution for a dedicated portfolio of renewable energy conferencesSet clear marketing objectives aligned with revenue targets and business goalsDevelop and manage revenue forecasts, pacing models, and conversion funnelsMonitor and optimise marketing spend to maximise revenue generation and profitabilityStakeholder & Partner ManagementManage senior stakeholders and present strategic updates on growth, performance, and revenue generationBuild and maintain relationships with media partners and industry associationsCollaborate with sales teams to align marketing and revenue objectivesCampaign Execution & PerformanceLead integrated marketing campaigns using email, social, paid media, content, and digital platformsDevelop compelling positioning and messaging strategies that resonate with target audiencesDesign and implement lead journey flows and nurture programmes that guide prospects through the buyer journeyImplement marketing automation and digital tools via multi-touch models and multiple channelsOversee event website optimisation, registration processes, and onsite marketing activitiesSet clear campaign objectives with measurable KPIs aligned to revenue targetsMonitor performance in real-time, maximise ROI, and report on key metrics including pacing, conversion, and revenueManage marketing budgets and ensure efficient resource allocation across the portfolioData Analysis, Segmentation & ReportingAnalyse customer data to identify trends and opportunities for conversion optimisationDesign and implement segmentation strategies using CRM and marketing automation platformsTrack key performance metrics including conversion rates, customer acquisition costs, and ROIDeliver accurate revenue forecasts and pacing reports with clear analysis of performance driversProvide strategic insights through regular reporting on customer behaviour and campaign performanceConduct post-campaign analysis to extract learnings and inform future strategyCustomer Understanding & Journey MappingMap customer journeys and identify key touchpoints and conversion opportunitiesBuild customer profiles and personas based on behavioural and demographic dataUnderstand client motivations and decision-making processes throughout the buying cycleCreate targeted messaging and value propositions for each customer segmentImplement progressive profiling strategies to enrich lead data throughout the customer journeyInnovation & CollaborationPilot emerging channels and implement retention and acquisition strategiesChampion new methodologies and leverage marketing technology for optimisationCollaborate with cross-functional teams to define campaign goals and ensure alignmentDrive best practice across marketing activities and share insights with the wider marketing team\nQualificationsWhat We're Looking ForEssentialBachelor's degree in Marketing, Business Administration, Communications, or related fieldStrong background in B2B events marketing with a proven track record of developing and executing successful delegate acquisition strategies with demonstrable revenue results.Strong analytical skills with experience using data to drive marketing decisions and journey optimisationProficiency in data analysis tools and platforms (Excel, CRM systems, analytics platforms)CRM experience with data segmentation and analysis capabilitiesExperience in customer profiling, persona development, and translating customer insights into effective marketing strategiesExperience setting and achieving revenue targets and marketing objectivesUnderstanding of marketing metrics, KPIs, lead scoring, and attribution modelsStrategic thinking combined with hands-on campaign execution expertiseProven stakeholder management experienceExceptional organisational and communication skills with ability to manage multiple projects under tight deadlinesDesirableMarketing automation platforms experience (Eloqua desirable)SEO/SEM and paid channel expertiseDigital marketing capabilities, analytics (Google Analytics), paid ads, and marketing attribution modelsExperience with data visualisation tools (Tableau, Power BI, or similar)SQL or database query experience for customer data analysis and advanced segmentationContent marketing experience and ability to advocate for content-led strategiesExperience in the renewable energy or sustainability sectorKnowledge of lead scoring methodologies and predictive analyticsWhat Success Looks LikeConsistently hit and exceed delegate registration and revenue targets across your portfolio through data-driven, customer-centric campaignsDesign and implement effective lead journey flows that improve conversion ratesAchieve and exceed KPIs for registration, conversion, engagement, and ROI across all events in your portfolioDeliver accurate revenue forecasts and pacing reports with clear analysis of performance driversProvide strategic insights through reporting on customer behaviour, campaign performance, and revenue generationImplement segmentation strategies that improve targeting efficiency and conversion ratesDevelop compelling positioning and messaging that differentiates events and resonates with target audiencesOptimise customer acquisition costs whilst maintaining or improving lead quality and conversion ratesChampion best practice in data-driven marketing and share actionable insights with the wider marketing team\nAdditional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.comOur benefits include:Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here.",1787240303000,"2026-08-20 17:40:12","2026-08-20T13:04:42.768Z","GBP",{"jsonldValid":24,"jsonld":27},{"id":78,"slug":79,"title":80,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":24,"employmentType":81,"department":17,"content_html":82,"content_text":83,"years":20,"createdAt":84,"updatedAtISO":85,"postedAtISO":86,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":87},"dc62d1db15543a920398874f5cf42a3be8b08a80f7ac135e7155381a4e699e1c","marketing-director-at-informa-tech-4ed0ba08af","Marketing Director",[69],"\u003Ch2>Company Description\u003C/h2>\u003Cp>Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\u003Cbr>\n\u003Cbr>\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\u003Cbr>\n\u003Cbr>\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\u003Cbr>\n\u003Cbr>\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia.\u003C/p>\u003Cp>KSA has been identified as a key growth market and is at the forefront of product development and operational change.\u003C/p>\u003Cp>You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Tahaluf brands, and developing and executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends.\u003C/p>\u003Cp>An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to brand amplification and PR, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise.\u003C/p>\u003Cp>You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales.\u003C/p>\u003Cp>Reporting to Senior Management, you will be familiar with and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.\u003C/p>\u003Cp>\u003Cu>Job Accountabilities\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Key Performance Indicators\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Devise and deliver innovative marketing campaigns to achieve pre-determined objectives/targets.\u003C/li>\u003Cli>Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.\u003C/li>\u003Cli>Marketing team works collaboratively with other departments to deliver shared objectives.\u003C/li>\u003Cli>Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.\u003C/li>\u003C/ul>\u003Cp>\u003Cu>Main Duties & Responsibilities\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Leadership\u003C/strong>\u003C/p>\u003Cul>\u003Cli>You will be a member of the portfolio’s management team.\u003C/li>\u003Cli>Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.\u003C/li>\u003Cli>Act as Portfolio Sponsor for GDPR.\u003C/li>\u003Cli>Take an active role in the development and implementation of Corporate/EMEA initiatives.\u003C/li>\u003Cli>Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.\u003C/li>\u003Cli>Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc).\u003C/li>\u003Cli>Understand recent customer survey feedback and apply this information to marketing strategies.\u003C/li>\u003Cli>Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Management\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lead a team of marketing and digital managers across a portfolio of products.\u003C/li>\u003Cli>Provide guidance, feedback and inspiration to the team.\u003C/li>\u003Cli>Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.\u003C/li>\u003Cli>Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.\u003C/li>\u003Cli>Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.\u003C/li>\u003Cli>Champion the adoption and optimisation of marketing technology solutions.\u003C/li>\u003Cli>Cultivate and demonstrate a high-performance culture within the marketing team.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Campaign Strategy & Delivery\u003C/strong>\u003C/p>\u003Cul>\u003Cli>You will be responsible for leading the portfolio’s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.\u003C/li>\u003Cli>You will have a clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.\u003C/li>\u003Cli>You will be responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio and the ME business.\u003C/li>\u003Cli>Take the lead and document the results of pilot projects and testing\u003C/li>\u003Cli>Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team members are equipped with the skills to deliver a fresh campaign strategy.\u003C/li>\u003Cli>Manage budgets and allocate resources amongst projects\u003C/li>\u003Cli>Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.\u003C/li>\u003Cli>Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.\u003C/li>\u003Cli>Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision-making to data-driven decision-making.\u003C/li>\u003Cli>Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division.\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Personal Specification\u003C/strong>\u003C/p>\u003Cp>Minimum Education Level\u003C/p>\u003Cul>\u003Cli>Educated to degree level or equivalent.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Background Knowledge, Skills & Experience\u003C/strong>\u003C/p>\u003Cp>We are looking for an individual with the drive, passion, and energy to realise ambitious goals.\u003C/p>\u003Cul>\u003Cli>An inspiring marketing and brand leader with 10+ years of experience in people management and leadership.\u003C/li>\u003Cli>History of building and nurturing high-performing teams.\u003C/li>\u003Cli>A track record of setting and delivering to the highest standards.\u003C/li>\u003Cli>Solid experience in marketing transformation and running agile teams is advantageous.\u003C/li>\u003Cli>Experience of developing a brand vision and driving activity to realise it (PR, social media etc).\u003C/li>\u003Cli>An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.\u003C/li>\u003Cli>Exceptional knowledge of online and offline channels and integrated campaigns.\u003C/li>\u003Cli>Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.\u003C/li>\u003Cli>Analytical with a data-driven mindset.\u003C/li>\u003Cli>Experience of developing a test and learn culture.\u003C/li>\u003Cli>Strong content development to support strategic goals.\u003C/li>\u003Cli>Experienced in market analysis.\u003C/li>\u003Cli>Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, Drupal. Google Analytics also a plus).\u003C/li>\u003Cli>A great collaborator, strong in both internal and external communications.\u003C/li>\u003Cli>An individual who thrives in a fast-paced, results-oriented environment.\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cu>\u003Cstrong>What you will get\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Competitive bonus\u003C/li>\u003Cli>BUPA Medical Insurance for you and your family  \u003C/li>\u003Cli>Annual leave – 28 days\u003C/li>\u003Cli>Remote working on Sundays  \u003C/li>\u003Cli>Working anywhere – 8 weeks every year\u003C/li>\u003Cli>Residency visa including yearly dependent fees\u003C/li>\u003Cli>School fees contribution, 40,000 SAR per child per year (up to a max of three children) \u003C/li>\u003Cli>Individual annual flight allowance for expats\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>International Relocation Package*\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Paid flight to Riyadh – for you and your family (up to a max of three children) \u003C/li>\u003Cli>60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 \u003C/li>\u003Cli>Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs\u003C/li>\u003Cli>Individual paid flight home and an end-of-service gratuity payment when leaving the company*\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Local Relocation Package*\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Paid flight to Riyadh – individual and family (up to a max of three children) \u003C/li>\u003Cli>30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 \u003C/li>\u003Cli>Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs\u003C/li>\u003C/ul>\u003Cp>*If eligible  \u003C/p>\u003Cp>We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. \u003C/p>","Company DescriptionTahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\n\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\n\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\n\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nJob DescriptionWe are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia.KSA has been identified as a key growth market and is at the forefront of product development and operational change.You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Tahaluf brands, and developing and executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends.An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to brand amplification and PR, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise.You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales.Reporting to Senior Management, you will be familiar with and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.Job AccountabilitiesKey Performance IndicatorsDevise and deliver innovative marketing campaigns to achieve pre-determined objectives/targets.Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.Marketing team works collaboratively with other departments to deliver shared objectives.Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.Main Duties & ResponsibilitiesLeadershipYou will be a member of the portfolio’s management team.Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.Act as Portfolio Sponsor for GDPR.Take an active role in the development and implementation of Corporate/EMEA initiatives.Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc).Understand recent customer survey feedback and apply this information to marketing strategies.Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.ManagementLead a team of marketing and digital managers across a portfolio of products.Provide guidance, feedback and inspiration to the team.Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.Champion the adoption and optimisation of marketing technology solutions.Cultivate and demonstrate a high-performance culture within the marketing team.Campaign Strategy & DeliveryYou will be responsible for leading the portfolio’s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.You will have a clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.You will be responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio and the ME business.Take the lead and document the results of pilot projects and testingDevelop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team members are equipped with the skills to deliver a fresh campaign strategy.Manage budgets and allocate resources amongst projectsDemonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision-making to data-driven decision-making.Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division.\nQualificationsPersonal SpecificationMinimum Education LevelEducated to degree level or equivalent.Background Knowledge, Skills & ExperienceWe are looking for an individual with the drive, passion, and energy to realise ambitious goals.An inspiring marketing and brand leader with 10+ years of experience in people management and leadership.History of building and nurturing high-performing teams.A track record of setting and delivering to the highest standards.Solid experience in marketing transformation and running agile teams is advantageous.Experience of developing a brand vision and driving activity to realise it (PR, social media etc).An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.Exceptional knowledge of online and offline channels and integrated campaigns.Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.Analytical with a data-driven mindset.Experience of developing a test and learn culture.Strong content development to support strategic goals.Experienced in market analysis.Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, Drupal. Google Analytics also a plus).A great collaborator, strong in both internal and external communications.An individual who thrives in a fast-paced, results-oriented environment.\nAdditional InformationWhat you will getCompetitive bonusBUPA Medical Insurance for you and your family  Annual leave – 28 daysRemote working on Sundays  Working anywhere – 8 weeks every yearResidency visa including yearly dependent feesSchool fees contribution, 40,000 SAR per child per year (up to a max of three children) Individual annual flight allowance for expatsInternational Relocation Package*Paid flight to Riyadh – for you and your family (up to a max of three children) 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costsIndividual paid flight home and an end-of-service gratuity payment when leaving the company*Local Relocation Package*Paid flight to Riyadh – individual and family (up to a max of three children) 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs*If eligible  We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.",1787217719000,"2026-08-20 11:23:06","2026-08-20T08:39:50.563Z",{"jsonldValid":24,"jsonld":27},{"id":89,"slug":90,"title":91,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":92,"department":17,"content_html":94,"content_text":95,"years":20,"createdAt":96,"updatedAtISO":97,"postedAtISO":98,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":99},"3cf95d7726c754b581fa55357c2b9b3545a0a6ae4ca96edb1bb4a5eca3c93af6","marketing-executive-cityscape-west-5-month-freelance-role-at-informa-tech-8572bf5061","Marketing Executive, Cityscape West - 5 month freelance role",[93],"Freelance","\u003Ch2>Company Description\u003C/h2>\u003Cp>Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\u003C/p>\u003Cp>Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\u003C/p>\u003Cp>Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\u003C/p>\u003Cp>Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>PLANNING & CAMPAIGN MANAGEMENT\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Raise PO’s and maintain budget trackers.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Appoint and manage external suppliers.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Develop collateral (email, print, digital) as per the marketing plan.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Become part of a culture of testing and metrics-driven decision making in the team.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>ANALYSIS & INSIGHT\u003C/strong>\u003C/p>\u003Cul>\u003Cli>As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Share relevant insights with marketing manager to drive revenues or pursue new opportunities.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Analyse and report trends over time and use these insights to build more effective campaigns.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Work with internal teams to ensure data governance and data management policies are adhered to.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Use recommended campaign analytics dashboards daily to monitor performance.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Become part of a culture of testing and metrics-driven decision making in the team.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Share case studies with marketers within the team, division and Global Exhibitions.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>MARKETING EXECUTION\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Identify target universe and key segments within target universe.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Monitor and adjust campaign activity based on performance metrics.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc.)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Manage and format any external files for import into the Informa database or fulfilment purposes.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>MARKETING INNOVATION\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Monitor and share new trends and techniques in both consumer and B2B marketing.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance.\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Minimum Education Level\u003C/strong>\u003C/p>\u003C/li>\u003Cli>Educated to degree level or equivalent.\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Background Knowledge, Skills & Experience\u003C/strong>\u003C/p>\u003C/li>\u003Cli>Analytical and questioning mindset.\u003C/li>\u003Cli>Highly creative with excellent copy writing and visual marketing skills.\u003C/li>\u003Cli>Fast learner and committed to personal development and growth.\u003C/li>\u003Cli>Deadline and target driven.\u003C/li>\u003Cli>Experience of using email marketing platforms.\u003C/li>\u003Cli>Experience of working with databases and data selection/management software.\u003C/li>\u003Cli>Experience of working with CMS platforms (but coding knowledge not required).\u003C/li>\u003Cli>Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).\u003C/li>\u003Cli>Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.\u003C/li>\u003Cli>Database development and growth including segmentation / advanced targeting.\u003C/li>\u003Cli>Building relationships with partners and stakeholders.\u003C/li>\u003Cli>Experience of working in a pressurised environment.\u003C/li>\u003Cli>Good verbal and written communication skills.\u003C/li>\u003Cli>Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Desirable\u003C/strong>\u003C/p>\u003C/li>\u003Cli>Experience of using marketing automation technology (preferably Eloqua).\u003C/li>\u003Cli>Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.\u003C/li>\u003Cli>Formal business/marketing higher education qualification.\u003C/li>\u003Cli>Experience of Eloqua and/or Adobe Experience Manager.\u003C/li>\u003Cli>Events marketing experience.\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Please note this is a freelance, temporary position for 5 months. \u003C/strong>\u003C/p>\u003Cp>We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.\u003C/p>","Company DescriptionTahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nJob DescriptionPLANNING & CAMPAIGN MANAGEMENTWork with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives.Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance.Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed.Raise PO’s and maintain budget trackers.Appoint and manage external suppliers.Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion.Develop collateral (email, print, digital) as per the marketing plan.In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience.Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels.Become part of a culture of testing and metrics-driven decision making in the team.ANALYSIS & INSIGHTAs directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.Share relevant insights with marketing manager to drive revenues or pursue new opportunities.Analyse and report trends over time and use these insights to build more effective campaigns.Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.)Work with internal teams to ensure data governance and data management policies are adhered to.Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.Use recommended campaign analytics dashboards daily to monitor performance.Become part of a culture of testing and metrics-driven decision making in the team.Share case studies with marketers within the team, division and Global Exhibitions.MARKETING EXECUTIONIdentify target universe and key segments within target universe.Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.Monitor and adjust campaign activity based on performance metrics.Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc.)Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites.Manage and format any external files for import into the Informa database or fulfilment purposes.Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.MARKETING INNOVATIONMonitor and share new trends and techniques in both consumer and B2B marketing.Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance.\nQualificationsMinimum Education LevelEducated to degree level or equivalent.Background Knowledge, Skills & ExperienceAnalytical and questioning mindset.Highly creative with excellent copy writing and visual marketing skills.Fast learner and committed to personal development and growth.Deadline and target driven.Experience of using email marketing platforms.Experience of working with databases and data selection/management software.Experience of working with CMS platforms (but coding knowledge not required).Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.Database development and growth including segmentation / advanced targeting.Building relationships with partners and stakeholders.Experience of working in a pressurised environment.Good verbal and written communication skills.Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.DesirableExperience of using marketing automation technology (preferably Eloqua).Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.Formal business/marketing higher education qualification.Experience of Eloqua and/or Adobe Experience Manager.Events marketing experience.\nAdditional InformationPlease note this is a freelance, temporary position for 5 months. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.",1786642860000,"2026-08-13 19:44:07","2026-08-11T09:58:45.226Z",{"jsonldValid":24,"jsonld":27},1787560947738]