[{"data":1,"prerenderedAt":121},["ShallowReactive",2],{"$fL6Q_sZ7jO-hLnyKOt3ju4okKbs7AJIDlpZPPvFaXLFo":3,"$f7yU09GZayRiZIl2xSmfWktHOj7KyI2y6u5xeD9O8bIE":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":26},"42476d4b08cf5db5ce3e6a85944a84caebd67d989e473b9da6274dfddf52a50c","db8ad30c18451371423bdde11d167419ee883d8b9ca8a5c8ba59965f56bc0e00","regional-marketing-leader-at-brown-and-brown-insurance-0fcb71b528","Regional Marketing Leader","Brown & Brown Insurance","https://cdn.jobboardwise.com/logo/bbinsurance.com","Insurance","Remote - USA","United States",true,[16],"Full-time","Other","\u003Cp>Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.\u003C/p>\u003Cp>\u003Cb>Brown & Brown\u003C/b> is seeking a \u003Cb>Regional Marketing Leader\u003C/b> to join our growing team! \u003C/p>\u003Cbr>\u003Cp>The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.\u003C/p>\u003Cp>In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.\u003C/p>\u003Cp>The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>How You Will Contribute:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.\u003C/li>\u003Cli>Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.\u003C/li>\u003Cli>Centers of Influence (COI) and New Business Marketing Programs\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Carrier Partnership Marketing Strategy and Enablement\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Prospect Marketing and Demand Generation Programs\u003C/li>\u003Cli>Designing scalable, repeatable national programs that can be deployed across regions.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Establishing frameworks, and best practices for regional adoption.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Partnering with national and regional stakeholders to ensure successful execution and adoption.\u003C/li>\u003Cli>Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Skills and Experience to be Successful:\u003C/b>\u003Cu> \u003C/u>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business Administration, or a related field.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>7+ years of experience in B2B marketing, preferably in insurance or financial services industry.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Proficiency in full Microsoft Office suite, especially with PowerPoint.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Experience with HubSpot is a plus.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>110,000 - 120,000 Annual\u003Cp>\u003Ci>The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Teammate Benefits & Total Well-Being\u003C/b>\u003C/p>\u003Cp>We go beyond standard benefits, focusing on the total well-being of our teammates, including:\u003C/p>\u003Cul>\u003Cli>\u003Ci>\u003Cu>Health Benefits\u003C/u>\u003C/i>: Medical/Rx, Dental, Vision, Life Insurance, Disability \u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>Insurance  \u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/li>\u003Cli>\u003Ci>\u003Cu>Financial Benefits\u003C/u>\u003C/i>: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement \u003C/li>\u003Cli>\u003Ci>\u003Cu>Mental Health & Wellness\u003C/u>\u003C/i>: Free Mental Health & Enhanced Advocacy Services\u003C/li>\u003Cli>\u003Ci>\u003Cu>Beyond Benefits\u003C/u>\u003C/i>: Paid Time Off, Holidays, Preferred Partner Discounts and more. \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.\u003C/i> \u003C/p>\u003Cbr>\u003Cp>\u003Cb>Recruiting Vendor Disclosure Statement\u003C/b>\u003C/p>\u003Cp>Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies (\"Recruiting Vendors\").  Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role.  Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions.  Additional information regarding this policy can be found on our careers page.\u003C/p>\u003Cp>\u003Cb>\u003Cspan>The Power To Be Yourself \u003C/span>\u003C/b>\u003Cspan> \u003C/span>\u003C/p>\u003Cp>As an Equal Opportunity Employer, we are \u003Cspan>committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”. \u003C/span>\u003C/p>","Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Brown & Brown is seeking a Regional Marketing Leader to join our growing team! The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives. In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact. The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity. How You Will Contribute: Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development. Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals. Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails. Centers of Influence (COI) and New Business Marketing Programs Carrier Partnership Marketing Strategy and Enablement Prospect Marketing and Demand Generation Programs Designing scalable, repeatable national programs that can be deployed across regions. Establishing frameworks, and best practices for regional adoption. Partnering with national and regional stakeholders to ensure successful execution and adoption. Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting. Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team) Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities. Skills and Experience to be Successful: Bachelor's degree in Marketing, Business Administration, or a related field. 7+ years of experience in B2B marketing, preferably in insurance or financial services industry. Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print. Proficiency in full Microsoft Office suite, especially with PowerPoint. Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram. Experience with HubSpot is a plus. Pay Range 110,000 - 120,000 Annual The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role. Teammate Benefits & Total Well-Being We go beyond standard benefits, focusing on the total well-being of our teammates, including: Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more. Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations. Recruiting Vendor Disclosure Statement Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies (\"Recruiting Vendors\"). Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page. The Power To Be Yourself As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.",0,1790196493000,"2026-10-12 01:45:19","Posted Today",false,"USD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,49,68,84,103,111],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":35,"companylogo":36,"companyTagline":37,"companyIndustry":38,"city":39,"country":40,"remote":24,"employmentType":41,"department":42,"content_html":43,"content_text":44,"years":20,"createdAt":45,"updatedAtISO":46,"postedAtISO":47,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":48},"648b1aee144199a0e696b90b9ac924f364e4275b96ebdb00ca1e12c55301bd55","b193293ae1c3abe28b7b80e94c0a9109365973430378cb2010bd0389bd8a4e5b","solutions-engineer-emea-at-nooks-0710bd596f","Solutions Engineer, EMEA","Nooks","https://cdn.jobboardwise.com/logo/nooks.ai","Boost pipeline with AI assistants that automate the busywork of dialing, coaching, and prospecting 🚀","Software Development","EMEA","Emea",[16],"Engineering","\u003Ch1>\u003Cstrong>About \u003C/strong>Nooks.ai\u003Cstrong>:\u003C/strong>\u003C/h1>\u003Cp>Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from \u003Cem>account strategy\u003C/em> to \u003Cem>prospect research\u003C/em> and \u003Cem>outreach\u003C/em>. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.\u003C/p>\u003Cp>Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.\u003C/p>\u003Cp>\u003Cstrong>Title:\u003C/strong> Founding Solutions Engineer (EMEA)\u003Cbr>\u003Cstrong>Location:\u003C/strong> Primary: Dublin; secondary: Remote, UK or Ireland\u003C/p>\u003Ch2>\u003Cstrong>About the Role\u003C/strong>\u003C/h2>\u003Cp>Nooks is the Agent Workspace for Sales, where reps and AI agents don’t just execute tasks, they decide next moves, with intelligence that compounds over time. We’re growing fast (4x YoY since Series B), our customers spend 4+ hours a day inside Nooks, and the SE function is one of the highest-leverage bets in the business: SE-supported deals close at nearly 6x the rate of unsupported ones.\u003C/p>\u003Cp>As our \u003Cstrong>first Solutions Engineer in EMEA\u003C/strong>, you’ll partner with the founding EMEA GTM team to build the territory and establish how we win technically in the region. You’ll own technical discovery, demos, and trial strategy while building the processes, tools, and customer experiences that make the motion repeatable.\u003C/p>\u003Cp>You’ll have an established global SE foundation to build on, alongside substantial ownership of what needs to work differently in EMEA. That means adapting our playbook to regional buying processes, creating new approaches where needed, and turning early customer learning into a stronger sales motion.\u003C/p>\u003Cp>We’re looking for someone who enjoys both winning deals and building the systems behind them. If you’re a seller who thinks like an engineer, or an engineer who’s found their competitive edge in the deal, this is built for you.\u003C/p>\u003Ch2>\u003Cstrong>What You'll Do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Own the technical win across EMEA:\u003C/strong> Lead the full technical sales lifecycle across concurrent opportunities, from discovery and demo through trial and close, with a clear mandate to drive each to a decision.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Build the territory with the founding EMEA GTM team:\u003C/strong> Partner with AEs and regional leadership on account strategy, customer engagement, and the technical approach needed to create and win early opportunities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Create an EMEA-specific SE motion:\u003C/strong> Adapt and build discovery frameworks, demo narratives, trial plans, success criteria, and handoffs that reflect regional customer needs and buying processes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Connect technical discovery to business outcomes:\u003C/strong> Get underneath feature requests to uncover real business pain, then build a solution narrative tied to executive priorities and measurable value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Lead prospect trials:\u003C/strong> Serve as the primary technical contact, establish clear evaluation plans, monitor trial health, flag risks early, and intervene before issues threaten the deal.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Navigate complex evaluations:\u003C/strong> Coordinate with internal experts on integrations, security, data handling, and procurement requirements, keeping customers aligned on a credible path forward.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Build the regional operating foundation:\u003C/strong> Create reusable assets, document what works, and introduce automation that helps a small team cover more opportunities effectively.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Connect the EMEA field to Product:\u003C/strong> Translate recurring customer needs, competitive insights, and trial patterns into actionable feedback for Product and the global SE team.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Help shape future SE growth in EMEA:\u003C/strong> Codify the regional playbook and contribute to onboarding and developing future teammates as the business grows.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What You Bring\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Prior experience in a quota-carrying or technical sales role, such as AE, SE, or hybrid, with ownership of the pre-sale cycle.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting EMEA customers and navigating regional buying processes, stakeholder dynamics, and technical evaluations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A builder’s mindset: you can create a process, test it in live deals, and improve it without waiting for a complete playbook.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A sales-first instinct: you treat trials like pipeline, care deeply about win rates, and build urgency around real customer priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to engage senior stakeholders, including CROs, CTOs, and VPs of Sales, and lead discovery or a business review independently.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Technical curiosity and sound reasoning: you understand how systems connect, investigate unfamiliar requirements, and close knowledge gaps independently.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong discovery skills: you ask “why is that a requirement?” before answering it and develop a point of view before prescribing a solution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The judgment to prioritize across active deals and foundational work, knowing when to solve something yourself and when to involve global partners.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A bias toward action and comfort owning ambiguous, undocumented work as the first SE in a new region.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Early regional expansion or founding-team experience is a strong plus, as is familiarity with MEDDIC, MEDDPICC, or an equivalent enterprise sales methodology.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Equal Employment Opportunity Statement\u003C/strong>\u003C/h2>\u003Cp>Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.  \u003C/p>\u003Cp>Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.\u003C/p>","About Nooks.ai : Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach . Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science. Title: Founding Solutions Engineer (EMEA) Location: Primary: Dublin; secondary: Remote, UK or Ireland About the Role Nooks is the Agent Workspace for Sales, where reps and AI agents don’t just execute tasks, they decide next moves, with intelligence that compounds over time. We’re growing fast (4x YoY since Series B), our customers spend 4+ hours a day inside Nooks, and the SE function is one of the highest-leverage bets in the business: SE-supported deals close at nearly 6x the rate of unsupported ones. As our first Solutions Engineer in EMEA , you’ll partner with the founding EMEA GTM team to build the territory and establish how we win technically in the region. You’ll own technical discovery, demos, and trial strategy while building the processes, tools, and customer experiences that make the motion repeatable. You’ll have an established global SE foundation to build on, alongside substantial ownership of what needs to work differently in EMEA. That means adapting our playbook to regional buying processes, creating new approaches where needed, and turning early customer learning into a stronger sales motion. We’re looking for someone who enjoys both winning deals and building the systems behind them. If you’re a seller who thinks like an engineer, or an engineer who’s found their competitive edge in the deal, this is built for you. What You'll Do Own the technical win across EMEA: Lead the full technical sales lifecycle across concurrent opportunities, from discovery and demo through trial and close, with a clear mandate to drive each to a decision. Build the territory with the founding EMEA GTM team: Partner with AEs and regional leadership on account strategy, customer engagement, and the technical approach needed to create and win early opportunities. Create an EMEA-specific SE motion: Adapt and build discovery frameworks, demo narratives, trial plans, success criteria, and handoffs that reflect regional customer needs and buying processes. Connect technical discovery to business outcomes: Get underneath feature requests to uncover real business pain, then build a solution narrative tied to executive priorities and measurable value. Lead prospect trials: Serve as the primary technical contact, establish clear evaluation plans, monitor trial health, flag risks early, and intervene before issues threaten the deal. Navigate complex evaluations: Coordinate with internal experts on integrations, security, data handling, and procurement requirements, keeping customers aligned on a credible path forward. Build the regional operating foundation: Create reusable assets, document what works, and introduce automation that helps a small team cover more opportunities effectively. Connect the EMEA field to Product: Translate recurring customer needs, competitive insights, and trial patterns into actionable feedback for Product and the global SE team. Help shape future SE growth in EMEA: Codify the regional playbook and contribute to onboarding and developing future teammates as the business grows. What You Bring Prior experience in a quota-carrying or technical sales role, such as AE, SE, or hybrid, with ownership of the pre-sale cycle. Experience supporting EMEA customers and navigating regional buying processes, stakeholder dynamics, and technical evaluations. A builder’s mindset: you can create a process, test it in live deals, and improve it without waiting for a complete playbook. A sales-first instinct: you treat trials like pipeline, care deeply about win rates, and build urgency around real customer priorities. The ability to engage senior stakeholders, including CROs, CTOs, and VPs of Sales, and lead discovery or a business review independently. Technical curiosity and sound reasoning: you understand how systems connect, investigate unfamiliar requirements, and close knowledge gaps independently. Strong discovery skills: you ask “why is that a requirement?” before answering it and develop a point of view before prescribing a solution. The judgment to prioritize across active deals and foundational work, knowing when to solve something yourself and when to involve global partners. A bias toward action and comfort owning ambiguous, undocumented work as the first SE in a new region. Early regional expansion or founding-team experience is a strong plus, as is familiarity with MEDDIC, MEDDPICC, or an equivalent enterprise sales methodology. Equal Employment Opportunity Statement Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.",1791750978000,"2026-10-11 22:39:52","2026-10-11T21:58:36.258+00:00",{"jsonldValid":24,"jsonld":27},{"id":50,"applyToken":51,"slug":52,"title":53,"companyname":54,"companylogo":55,"companyTagline":56,"companyIndustry":57,"city":58,"country":59,"remote":24,"employmentType":60,"department":61,"content_html":62,"content_text":63,"years":20,"createdAt":64,"updatedAtISO":65,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":66,"schema":67},"aad32a94a727f030425d0ea19a8aa9be927c953c15fe42836bed77ae9d8cf542","1b0a059b783a1ff9d0f10b2ba25e7e17058cdd959828be2a8169a0233bd0b2f8","growth-engineer-at-alivecor-bd4179619c","Growth Engineer","AliveCor","https://cdn.jobboardwise.com/logo/alivecor.com","AliveCor is saving lives & transforming cardiology.","Wellness and Fitness Services","Bangalore","India",[16],"Marketing","\u003Ch1>\u003C/h1>\u003Ctable>\u003Ccolgroup>\u003Ccol>\u003Ccol>\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Field\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>\u003Cstrong>Details\u003C/strong>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Job Title\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Growth Engineer \u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Department\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>\u003Cb>\u003Cspan>Engineering\u003C/span>\u003C/b>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Reports To\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>\u003Cspan>Technical Manager\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Location\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Bengaluru\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>Employment Type\u003C/strong>\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Full-time role\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Ch2>Role Summary\u003C/h2>\u003Cp>AliveCor is hiring a Growth Engineer to own the measurement layer and the front end it measures, sitting between marketing and engineering. About 60% of the role covers the Google ecosystem — GA4, Google Tag Manager, technical SEO, Merchant Center feeds and conversion tracking. The other 40% is shipping changes on our Next.js websites and ecommerce, including code-level tracking.\u003C/p>\u003Cp>You will make sure every market's data is accurate, every page is fast and indexable, and every CRO experiment ships without waiting on a dev queue. The ideal candidate is fluent across analytics and front-end code and uses AI tools daily to move faster while keeping output reviewed and compliant.\u003C/p>\u003Ch2>Core Responsibilities\u003C/h2>\u003Cp>Analytics & Tracking (core)\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>    \u003C/span>\u003Cspan>Own end-to-end GA4 implementation: data layer design, event schema, custom dimensions, ecommerce tracking, and cross-domain and multi-property setups across geos\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Build and govern GTM containers (web and server-side), including tag hygiene, versioning, QA and Consent Mode v2\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Set up and validate conversion tracking, value-based bidding, offline conversion imports and server-side / Meta CAPI signals\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Design reporting pipelines (GA4 → BigQuery → Looker Studio) covering blended ROAS, CAC and channel contribution by market\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Maintain UTM and campaign taxonomy across all channels and markets\u003C/span>\u003C/p>\u003Cp>SEO (core)\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Own technical SEO on a Next.js stack: rendering strategy (SSR / SSG / ISR), crawlability, indexation, sitemaps, robots, canonicals and hreflang across markets\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Implement and maintain structured data — Product, FAQ, Article, Organization and Review\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Drive Core Web Vitals (LCP, INP, CLS) through image optimisation, bundle size, font loading and third-party script cost\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Run keyword research and content gap analysis; brief and optimise landing pages and content\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Manage Search Console across properties — coverage, enhancements, manual actions and query performance\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Fix internal linking, redirects and site architecture as the site evolves\u003C/span>\u003C/p>\u003Cp>Paid Search & Feeds\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Manage Google Merchant Center — product feeds, multi-country and multi-currency configs, feed rules, disapprovals and Shopping reporting\u003C/span>\u003C/p>\u003Cp>Web Development\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Build and modify Next.js / React pages and components — landing pages, PDPs, campaign pages and A/B variants\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Write clean JavaScript / TypeScript, Tailwind or equivalent CSS, and responsive layouts\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Implement tracking at the source: data layer pushes, event wiring and server-side endpoints where needed\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Work with Git — branches, pull requests, reviews and staging deploys (Vercel or similar)\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Consume APIs and headless CMS content; handle basic Node / API-route work\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Ship CRO experiments yourself instead of waiting on a dev queue\u003C/span>\u003C/p>\u003Ch2>AI-Enhanced Responsibilities\u003C/h2>\u003Cp>Impact figures are starting estimates; validate them against the Step 3 checklist before publishing.\u003C/p>\u003Ctable>\u003Ccolgroup>\u003Ccol>\u003Ccol>\u003Ccol>\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>AI Use Case\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Tools / Platforms\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Expected Impact\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>GA4 event schema & tracking-plan design\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Claude, Gemini\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Faster tracking plans; consistent naming across geos\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>GTM debugging (custom JS variables, triggers, regex)\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Claude, Claude Code\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Faster tag QA; fewer tracking breaks after releases\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>BigQuery SQL & Looker Studio reporting\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Gemini in BigQuery, Claude\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Faster queries for ROAS, CAC and channel reports\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>Technical SEO audits & structured data (JSON-LD, hreflang, canonicals)\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Claude Code, Gemini\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Schema and fixes generated at scale; fewer indexation errors\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>Keyword clustering & content briefs\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Gemini, Claude (with Semrush / Ahrefs data)\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Briefs in hours, not days; human and regulatory review on all copy\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>Merchant Center feed optimisation\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Claude, Gemini\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Faster title/description rewrites and disapproval triage per country\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>Next.js pages, CRO variants & Core Web Vitals fixes\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Claude Code, Cursor, GitHub Copilot\u003C/p>\u003C/td>\u003Ctd>\u003Cp>30–50% faster on routine components and A/B variants\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Ch2>Required Qualifications\u003C/h2>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>3 to 6 years in an engineering role supporting digital analytics, SEO and paid media channels in Ecommerce, DTC or B2B\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Deep hands-on GA4 experience — implementation and debugging, not just reporting\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Strong GTM skills: custom JS variables, triggers and server-side containers\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Demonstrable technical SEO ownership on a real site, ideally built on a JavaScript framework\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Merchant Center feed management across more than one country\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Working proficiency in JavaScript and React / Next.js — able to pick up a ticket, build the component and open a PR\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Solid HTML, CSS selectors, JSON, regex and Git\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>SQL for GA4 exports in BigQuery; dashboards in Looker Studio\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>CRO tooling experience: Hotjar, Microsoft Clarity, Optimizely or VWO\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Comfortable owning budget, ROAS and CAC targets in front of non-analysts\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Fluent with AI coding tools as part of your normal workflow\u003C/span>\u003C/p>\u003Ch2>Preferred Qualifications\u003C/h2>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Hands-on Google Ads: Search, Shopping and Performance Max — building and scaling live spend\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>TypeScript, Tailwind and Vercel deployment experience\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Headless commerce or Shopify Hydrogen\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Python for reporting and bid automation\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Google Ads Editor and scripts for bulk changes\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Bing / Microsoft Ads, Meta or Amazon Ads\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Segment or another CDP; Klaviyo or Braze\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Attribution modelling or MMM exposure\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Regulated-industry or medical-device advertising experience\u003C/span>\u003C/p>\u003Cp>\u003Cspan>•\u003C/span>\u003Cspan>      \u003C/span>\u003Cspan>Google Ads / Google Analytics certification\u003C/span>\u003C/p>\u003Ch2>AI Competency Expectations\u003C/h2>\u003Ctable>\u003Ccolgroup>\u003Ccol>\u003Ccol>\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>Competency\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Level Expected\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>AI Tool Proficiency\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Intermediate to Advanced — uses Claude Code, Cursor or Copilot daily to ship working, reviewed Next.js code, GTM logic and SQL\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>Prompt Engineering\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Intermediate — writes context-rich prompts for code, tracking specs, SQL, structured data and SEO briefs; iterates effectively\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>AI Output Evaluation\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Intermediate — validates AI-generated code, tags, queries and schema in Tag Assistant, GA Debugger, BigQuery and Search Console before release\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd>\u003Cp>AI Ethics & Data Privacy\u003C/p>\u003C/td>\u003Ctd>\u003Cp>Intermediate — keeps customer data, PHI and PII out of prompts, including GA4 and BigQuery exports. Respects Consent Mode, GDPR and CCPA. Routes AI-generated health or product claims through regulatory review before publishing.\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Cp>\u003Cstrong>\u003Cspan>Perks and benefits\u003C/span>\u003C/strong>\u003C/p>\u003Cp>We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen.\u003C/p>\u003Cul>\u003Cli>Hybrid working model\u003C/li>\u003Cli>Flexible and generous vacation policy\u003C/li>\u003Cli>Maternity / Paternity Leave/ Adoption/ Commissioning leave\u003C/li>\u003Cli>Generous Medical Benefits Above market family floater medical insurance coverage including both parents\u003C/li>\u003Cli>Metro connectivity from office\u003C/li>\u003Cli>Complimentary lunch is provided in the office\u003C/li>\u003Cli>A supportive, collaborative group of people who understand that success depends on the team\u003C/li>\u003C/ul>","Field Details Job Title Growth Engineer Department Engineering Reports To Technical Manager Location Bengaluru Employment Type Full-time role Role Summary AliveCor is hiring a Growth Engineer to own the measurement layer and the front end it measures, sitting between marketing and engineering. About 60% of the role covers the Google ecosystem — GA4, Google Tag Manager, technical SEO, Merchant Center feeds and conversion tracking. The other 40% is shipping changes on our Next.js websites and ecommerce, including code-level tracking. You will make sure every market's data is accurate, every page is fast and indexable, and every CRO experiment ships without waiting on a dev queue. The ideal candidate is fluent across analytics and front-end code and uses AI tools daily to move faster while keeping output reviewed and compliant. Core Responsibilities Analytics & Tracking (core) • Own end-to-end GA4 implementation: data layer design, event schema, custom dimensions, ecommerce tracking, and cross-domain and multi-property setups across geos • Build and govern GTM containers (web and server-side), including tag hygiene, versioning, QA and Consent Mode v2 • Set up and validate conversion tracking, value-based bidding, offline conversion imports and server-side / Meta CAPI signals • Design reporting pipelines (GA4 → BigQuery → Looker Studio) covering blended ROAS, CAC and channel contribution by market • Maintain UTM and campaign taxonomy across all channels and markets SEO (core) • Own technical SEO on a Next.js stack: rendering strategy (SSR / SSG / ISR), crawlability, indexation, sitemaps, robots, canonicals and hreflang across markets • Implement and maintain structured data — Product, FAQ, Article, Organization and Review • Drive Core Web Vitals (LCP, INP, CLS) through image optimisation, bundle size, font loading and third-party script cost • Run keyword research and content gap analysis; brief and optimise landing pages and content • Manage Search Console across properties — coverage, enhancements, manual actions and query performance • Fix internal linking, redirects and site architecture as the site evolves Paid Search & Feeds • Manage Google Merchant Center — product feeds, multi-country and multi-currency configs, feed rules, disapprovals and Shopping reporting Web Development • Build and modify Next.js / React pages and components — landing pages, PDPs, campaign pages and A/B variants • Write clean JavaScript / TypeScript, Tailwind or equivalent CSS, and responsive layouts • Implement tracking at the source: data layer pushes, event wiring and server-side endpoints where needed • Work with Git — branches, pull requests, reviews and staging deploys (Vercel or similar) • Consume APIs and headless CMS content; handle basic Node / API-route work • Ship CRO experiments yourself instead of waiting on a dev queue AI-Enhanced Responsibilities Impact figures are starting estimates; validate them against the Step 3 checklist before publishing. AI Use Case Tools / Platforms Expected Impact GA4 event schema & tracking-plan design Claude, Gemini Faster tracking plans; consistent naming across geos GTM debugging (custom JS variables, triggers, regex) Claude, Claude Code Faster tag QA; fewer tracking breaks after releases BigQuery SQL & Looker Studio reporting Gemini in BigQuery, Claude Faster queries for ROAS, CAC and channel reports Technical SEO audits & structured data (JSON-LD, hreflang, canonicals) Claude Code, Gemini Schema and fixes generated at scale; fewer indexation errors Keyword clustering & content briefs Gemini, Claude (with Semrush / Ahrefs data) Briefs in hours, not days; human and regulatory review on all copy Merchant Center feed optimisation Claude, Gemini Faster title/description rewrites and disapproval triage per country Next.js pages, CRO variants & Core Web Vitals fixes Claude Code, Cursor, GitHub Copilot 30–50% faster on routine components and A/B variants Required Qualifications • 3 to 6 years in an engineering role supporting digital analytics, SEO and paid media channels in Ecommerce, DTC or B2B • Deep hands-on GA4 experience — implementation and debugging, not just reporting • Strong GTM skills: custom JS variables, triggers and server-side containers • Demonstrable technical SEO ownership on a real site, ideally built on a JavaScript framework • Merchant Center feed management across more than one country • Working proficiency in JavaScript and React / Next.js — able to pick up a ticket, build the component and open a PR • Solid HTML, CSS selectors, JSON, regex and Git • SQL for GA4 exports in BigQuery; dashboards in Looker Studio • CRO tooling experience: Hotjar, Microsoft Clarity, Optimizely or VWO • Comfortable owning budget, ROAS and CAC targets in front of non-analysts • Fluent with AI coding tools as part of your normal workflow Preferred Qualifications • Hands-on Google Ads: Search, Shopping and Performance Max — building and scaling live spend • TypeScript, Tailwind and Vercel deployment experience • Headless commerce or Shopify Hydrogen • Python for reporting and bid automation • Google Ads Editor and scripts for bulk changes • Bing / Microsoft Ads, Meta or Amazon Ads • Segment or another CDP; Klaviyo or Braze • Attribution modelling or MMM exposure • Regulated-industry or medical-device advertising experience • Google Ads / Google Analytics certification AI Competency Expectations Competency Level Expected AI Tool Proficiency Intermediate to Advanced — uses Claude Code, Cursor or Copilot daily to ship working, reviewed Next.js code, GTM logic and SQL Prompt Engineering Intermediate — writes context-rich prompts for code, tracking specs, SQL, structured data and SEO briefs; iterates effectively AI Output Evaluation Intermediate — validates AI-generated code, tags, queries and schema in Tag Assistant, GA Debugger, BigQuery and Search Console before release AI Ethics & Data Privacy Intermediate — keeps customer data, PHI and PII out of prompts, including GA4 and BigQuery exports. Respects Consent Mode, GDPR and CCPA. Routes AI-generated health or product claims through regulatory review before publishing. Perks and benefits We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen. Hybrid working model Flexible and generous vacation policy Maternity / Paternity Leave/ Adoption/ Commissioning leave Generous Medical Benefits Above market family floater medical insurance coverage including both parents Metro connectivity from office Complimentary lunch is provided in the office A supportive, collaborative group of people who understand that success depends on the team",1791665070000,"2026-10-10 22:48:41","INR",{"jsonldValid":24,"jsonld":27},{"id":69,"applyToken":70,"slug":71,"title":72,"companyname":73,"companylogo":74,"companyTagline":75,"companyIndustry":76,"city":77,"country":13,"remote":24,"employmentType":78,"department":17,"content_html":79,"content_text":80,"years":20,"createdAt":81,"updatedAtISO":82,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":83},"83a6a17415bb839f38a92968d633a98835d895fe143b950df0668e3a619ac4f4","c3316ab4988c369c8010e4bd3a5fb5ec5d5cc5041dbe4c253d3f38c50c6be646","manager-digital-marketing-at-norton-rose-fulbright-504e1c9234","Manager, Digital Marketing","Norton Rose Fulbright","https://cdn.jobboardwise.com/logo/nortonrosefulbright.com","Law around the world","Law Practice","Houston",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.\u003C/p>\u003Cp>The Manager, Digital Marketing is responsible for leading the day-to-day execution and optimization of the firm's digital marketing programs, platforms and channels. This role oversees a team of digital marketing professionals and serves as a key liaison between marketing and business development colleagues, lawyers, technology teams and external partners to deliver high-quality digital experiences that support business development, thought leadership and brand visibility.\u003C/p>\u003Cbr>\u003Cp>The Manager balances execution and optimization with people leadership, ensuring digital initiatives are delivered efficiently, consistently and in alignment with firm standards. The role drives operational excellence across websites, blogs, and campaign platforms while fostering team development and continuous improvement.\u003C/p>\u003Cbr>\u003Cp>This position will be based in our Houston, Austin, Dallas or San Antonio office and flexibility to visit the office for training or meetings is required.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Responsibilities include but are not limited to:\u003C/b>\u003C/p>\u003Cp>Leadership and team management\u003C/p>\u003Cul>\u003Cli>Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development.\u003C/li>\u003Cli>Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement.\u003C/li>\u003Cli>Oversee recruiting, onboarding and training efforts for digital marketing team members.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Digital Marketing strategy and execution\u003C/p>\u003Cul>\u003Cli>As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals.\u003C/li>\u003Cli>Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy decisions in collaboration with the Content team.\u003C/li>\u003Cli>Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Digital platforms and operations\u003C/p>\u003Cul>\u003Cli>Oversee the day-to-day management of the firm's digital marketing platforms, including websites, blogs, microsites and campaign tools.\u003C/li>\u003Cli>Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests.\u003C/li>\u003Cli>Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards\u003C/li>\u003Cli>Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges.\u003C/li>\u003Cli>Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms.\u003C/li>\u003Cli>Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximizing visibility, discoverability and long-term performance.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Platform optimization and stakeholder management\u003C/p>\u003Cul>\u003Cli>Act as business owner for digital marketing platforms (CMS, analytics tools, microsites, blogs and cloud services), managing external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination.\u003C/li>\u003Cli>Partner with global, regional and cross-functional teams (content, brand and creative, business development, communications, IT and lawyer stakeholders) to operationalize digital processes, enhancements and service offerings, and to standardize execution across the firm.\u003C/li>\u003Cli>Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness.\u003C/li>\u003Cli>Manage relationships with internal stakeholders, technology teams, external vendors and agencies to support the successful delivery and continuous improvement of digital marketing initiatives.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Other duties\u003C/p>\u003Cp>Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Qualifications and experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization.\u003C/li>\u003Cli>In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology, preferably in the legal industry, professional services, or another complex organization.\u003C/li>\u003Cli>Demonstrated experience leading digital platforms, SEO strategy and vendor relationships.\u003C/li>\u003Cli>Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment.\u003C/li>\u003Cli>Prior experience supervising or mentoring team members with demonstrated people leadership capability. 1+ years of team management experience highly preferred.\u003C/li>\u003Cli>Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred.\u003C/li>\u003Cli>Strong knowledge of digital marketing platforms, content management systems and analytics tools.\u003C/li>\u003Cli>Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred.\u003C/li>\u003Cli>Working knowledge of HTML, SEO and digital accessibility standards. GEO knowledge and Bar rule understanding a plus.\u003C/li>\u003Cli>Strong project management and organizational skills with the ability to manage competing priorities.\u003C/li>\u003Cli>Excellent written, verbal and interpersonal communication skills.\u003C/li>\u003Cli>Strong problem solving and analytical mindset and ability to translate data into actionable recommendations.\u003C/li>\u003Cli>Demonstrated ability to build effective relationships with stakeholders at all levels in a collaborative environment.\u003C/li>\u003Cli>Promote and demonstrate our business principles of quality, unity and integrity.\u003Cbr>\u003C/li>\u003C/ul>\u003Cp>Norton Rose Fulbright does not accept unsolicited resumes from search firms. Search firms must have an executed search firm agreement and be specifically engaged by Norton Rose Fulbright for a particular search before submitting candidates. A signed agreement alone does not authorize candidate submissions for all open positions.\u003C/p>\u003Cp>All candidate submissions must be made through Norton Rose Fulbright's agency portal. Only agencies invited to participate in a search may submit candidates. Submissions made directly to lawyers, hiring managers, or other firm personnel are not eligible for placement fee consideration.\u003C/p>\u003Cp>Norton Rose Fulbright will not be bound by any terms, conditions, or fee arrangements related to candidate submissions made in violation of these guidelines, nor will it recognize any claim made by the submitting search firm.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Benefits\u003C/b>\u003C/p>\u003Cp>Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options.\u003C/p>\u003Cp>In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays.\u003C/p>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>Legal Notices\u003C/b>\u003C/p>\u003Cp>Norton Rose Fulbright US LLP is an Equal Employment Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and any other characteristic protected by law.\u003C/p>\u003Cp>Norton Rose Fulbright US is committed to providing reasonable accommodation as an Equal Employment Opportunity Employer to applicants with disabilities. If you require assistance of accommodation to complete your application, please contact us.hr@nortonrosefulbright.com. When submitting your request, please provide your contact information and a description of the accommodation needed or the accessibility barrier you are experiencing. We will make a determination on your request for reasonable accommodation on a case-by-case basis.\u003C/p>\u003Cp>Pay Transparency – Nondiscrimination Provision: The firm will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).\u003C/p>\u003Cp>E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.\u003C/p>\u003Cp>Right to Work Information\u003C/p>\u003Cp>Equal Employment Opportunity\u003C/p>\u003Cbr>\u003Cp>For details on the personal information we collect in connection with your application for potential employment or partnership with Norton Rose Fulbright US LLP and for what purposes visit California Consumer Privacy Notice-Norton Rose Fulbright and Norton Rose Fulbright US LLP - US Data Privacy Policy or contact us at (713) 651-7777.\u003C/p>","Job Description At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors. The Manager, Digital Marketing is responsible for leading the day-to-day execution and optimization of the firm's digital marketing programs, platforms and channels. This role oversees a team of digital marketing professionals and serves as a key liaison between marketing and business development colleagues, lawyers, technology teams and external partners to deliver high-quality digital experiences that support business development, thought leadership and brand visibility. The Manager balances execution and optimization with people leadership, ensuring digital initiatives are delivered efficiently, consistently and in alignment with firm standards. The role drives operational excellence across websites, blogs, and campaign platforms while fostering team development and continuous improvement. This position will be based in our Houston, Austin, Dallas or San Antonio office and flexibility to visit the office for training or meetings is required. Responsibilities include but are not limited to: Leadership and team management Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development. Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement. Oversee recruiting, onboarding and training efforts for digital marketing team members. Digital Marketing strategy and execution As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals. Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy decisions in collaboration with the Content team. Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities. Digital platforms and operations Oversee the day-to-day management of the firm's digital marketing platforms, including websites, blogs, microsites and campaign tools. Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests. Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges. Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms. Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximizing visibility, discoverability and long-term performance. Platform optimization and stakeholder management Act as business owner for digital marketing platforms (CMS, analytics tools, microsites, blogs and cloud services), managing external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination. Partner with global, regional and cross-functional teams (content, brand and creative, business development, communications, IT and lawyer stakeholders) to operationalize digital processes, enhancements and service offerings, and to standardize execution across the firm. Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness. Manage relationships with internal stakeholders, technology teams, external vendors and agencies to support the successful delivery and continuous improvement of digital marketing initiatives. Other duties Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Qualifications and experience: Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization. In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology, preferably in the legal industry, professional services, or another complex organization. Demonstrated experience leading digital platforms, SEO strategy and vendor relationships. Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment. Prior experience supervising or mentoring team members with demonstrated people leadership capability. 1+ years of team management experience highly preferred. Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred. Strong knowledge of digital marketing platforms, content management systems and analytics tools. Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred. Working knowledge of HTML, SEO and digital accessibility standards. GEO knowledge and Bar rule understanding a plus. Strong project management and organizational skills with the ability to manage competing priorities. Excellent written, verbal and interpersonal communication skills. Strong problem solving and analytical mindset and ability to translate data into actionable recommendations. Demonstrated ability to build effective relationships with stakeholders at all levels in a collaborative environment. Promote and demonstrate our business principles of quality, unity and integrity. Norton Rose Fulbright does not accept unsolicited resumes from search firms. Search firms must have an executed search firm agreement and be specifically engaged by Norton Rose Fulbright for a particular search before submitting candidates. A signed agreement alone does not authorize candidate submissions for all open positions. All candidate submissions must be made through Norton Rose Fulbright's agency portal. Only agencies invited to participate in a search may submit candidates. Submissions made directly to lawyers, hiring managers, or other firm personnel are not eligible for placement fee consideration. Norton Rose Fulbright will not be bound by any terms, conditions, or fee arrangements related to candidate submissions made in violation of these guidelines, nor will it recognize any claim made by the submitting search firm. Benefits Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options. In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays. Legal Notices Norton Rose Fulbright US LLP is an Equal Employment Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and any other characteristic protected by law. Norton Rose Fulbright US is committed to providing reasonable accommodation as an Equal Employment Opportunity Employer to applicants with disabilities. If you require assistance of accommodation to complete your application, please contact us.hr@nortonrosefulbright.com. When submitting your request, please provide your contact information and a description of the accommodation needed or the accessibility barrier you are experiencing. We will make a determination on your request for reasonable accommodation on a case-by-case basis. Pay Transparency – Nondiscrimination Provision: The firm will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce. Right to Work Information Equal Employment Opportunity For details on the personal information we collect in connection with your application for potential employment or partnership with Norton Rose Fulbright US LLP and for what purposes visit California Consumer Privacy Notice-Norton Rose Fulbright and Norton Rose Fulbright US LLP - US Data Privacy Policy or contact us at (713) 651-7777.",1791602511000,"2026-10-10 05:24:54",{"jsonldValid":24,"jsonld":27},{"id":85,"applyToken":86,"slug":87,"title":88,"companyname":89,"companylogo":90,"companyTagline":91,"companyIndustry":38,"city":92,"country":13,"remote":14,"employmentType":93,"department":61,"content_html":95,"content_text":96,"years":20,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"hasSalary":24,"salaryMin":100,"salaryMax":101,"currency":25,"schema":102},"2e5cbbb78db915fb7fb143f77a917d2ba3da6af31af7224eb3c902f127891efb","2f5620bfe74906e591766e4d78ae1158eb3d6cc56194230d3d9b81c8d1756f23","digital-adoption-and-lifecycle-manager-at-mixpanel-231aa02d3f","Digital Adoption & Lifecycle Manager","Mixpanel","https://cdn.jobboardwise.com/logo/mixpanel.com","Powerful, self-serve product analytics to help you convert, engage, and retain more users.","New York City",[94],"Contract","\u003Cp>\u003Cstrong>About Mixpanel\u003C/strong>\u003C/p>\n\u003Cp>Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.\u003C/p>\u003Cp>\u003Cstrong>About the Customer Digital Experience Team\u003C/strong>\u003C/p>\n\u003Cp>Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization.\u003C/p>\n\u003Cp>A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it.\u003C/p>\n\u003Cp>Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to.\u003C/p>\n\u003Cp>We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together.\u003C/p>\n\u003Cp>\u003Cstrong>About the Role\u003C/strong>\u003C/p>\n\u003Cp>As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward.\u003C/p>\n\u003Cp>This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.\u003C/p>\n\u003Cp>It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone.\u003C/p>\n\u003Cp>You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built.\u003C/p>\n\u003Cp>If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration\u003C/li>\n\u003Cli>Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team\u003C/li>\n\u003Cli>Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when\u003C/li>\n\u003Cli>Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act\u003C/li>\n\u003Cli>Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable\u003C/li>\n\u003Cli>Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week\u003C/li>\n\u003Cli>Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did\u003C/li>\n\u003Cli>Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality\u003C/li>\n\u003Cli>Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact\u003C/li>\n\u003Cli>Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work\u003C/li>\n\u003Cli>Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones\u003C/li>\n\u003Cli>Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference\u003C/li>\n\u003Cli>Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>We're Looking For Someone Who Is:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales\u003C/li>\n\u003Cli>An excellent writer who can be concise, specific, and useful to a technical audience\u003C/li>\n\u003Cli>Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief\u003C/li>\n\u003Cli>Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results\u003C/li>\n\u003Cli>Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming\u003C/li>\n\u003Cli>Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter\u003C/li>\n\u003Cli>Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says\u003C/li>\n\u003Cli>Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value.\u003C/li>\n\u003Cli>Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project.\u003C/li>\n\u003Cli>Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers\u003C/li>\n\u003Cli>Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook\u003C/li>\n\u003Cli>Comfortable with ambiguity and energized by building from the ground up\u003C/li>\n\u003Cli>Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on.\u003C/li>\n\u003Cli>Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice to Have\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience launching a scaled or digital customer success program at a company that didn't have one before\u003C/li>\n\u003Cli>Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams\u003C/li>\n\u003Cli>Experience with in-product messaging tools and lifecycle orchestration beyond email\u003C/li>\n\u003Cli>Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003C/p>\n\u003Cp>The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.\u003Cbr>\u003Cbr>Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.\u003C/p>\u003Cp>Mixpanel Compensation Range\u003C/p>\u003Cp>$132,000—$162,750 USD\u003C/p>\u003Cp>\u003Cstrong>Benefits and Perks\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Comprehensive Medical, Vision, and Dental Care\u003C/li>\n\u003Cli>Mental Wellness Benefit\u003C/li>\n\u003Cli>Generous Vacation Policy & Additional Company Holidays\u003C/li>\n\u003Cli>Enhanced Parental Leave\u003C/li>\n\u003Cli>Volunteer Time Off\u003C/li>\n\u003Cli>Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>*please note that benefits and perks for contract positions will vary*\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Culture Values\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Make Bold Bets:\u003C/strong> We choose courageous action over comfortable progress.\u003C/li>\n\u003Cli>\u003Cstrong>Innovate with Insight:\u003C/strong> We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.\u003C/li>\n\u003Cli>\u003Cstrong>One Team:\u003C/strong> We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.\u003C/li>\n\u003Cli>\u003Cstrong>Candor with Connection:\u003C/strong> We build meaningful relationships that enable honest feedback and direct conversations.\u003C/li>\n\u003Cli>\u003Cstrong>Champion the Customer:\u003C/strong> We seek to deeply understand our customers’ needs, ensuring their success is our north star.\u003C/li>\n\u003Cli>\u003Cstrong>Powerful Simplicity:\u003C/strong> We find elegant solutions to complex problems, making sophisticated things accessible.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why choose Mixpanel?\u003C/strong>\u003C/p>\n\u003Cp>We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.\u003C/p>\n\u003Cp>Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.\u003C/p>","About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com. About the Customer Digital Experience Team Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization. A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it. Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to. We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together. About the Role As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward. This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change. It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone. You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built. If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on. Responsibilities Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it. We're Looking For Someone Who Is: Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales An excellent writer who can be concise, specific, and useful to a technical audience Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value. Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project. Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook Comfortable with ambiguity and energized by building from the ground up Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on. Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work Nice to Have Experience launching a scaled or digital customer success program at a company that didn't have one before Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams Experience with in-product messaging tools and lifecycle orchestration beyond email Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work #LI-Remote Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here. Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. Mixpanel Compensation Range $132,000—$162,750 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Make Bold Bets: We choose courageous action over comfortable progress. Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.",1791602509000,"2026-10-10 05:24:50","2026-10-09T19:24:38-04:00",132000,162750,{"jsonldValid":24,"jsonld":27},{"id":104,"applyToken":105,"slug":106,"title":88,"companyname":89,"companylogo":90,"companyTagline":91,"companyIndustry":38,"city":107,"country":13,"remote":14,"employmentType":108,"department":61,"content_html":95,"content_text":96,"years":20,"createdAt":97,"updatedAtISO":98,"postedAtISO":109,"hasSalary":24,"salaryMin":100,"salaryMax":101,"currency":25,"schema":110},"a78d7551dbcd82a7da84db662906c97be4fa7a29ab69b9ef43e5c2314ba5aca0","0da080396464d040ce62f83c7d38c3e8b097fb3d3d826a03f0562098e7838c3f","digital-adoption-and-lifecycle-manager-at-mixpanel-2d23ec0f2c","San Francisco",[94],"2026-10-09T17:58:48-04:00",{"jsonldValid":24,"jsonld":27},{"id":112,"applyToken":113,"slug":114,"title":88,"companyname":89,"companylogo":90,"companyTagline":91,"companyIndustry":38,"city":115,"country":13,"remote":14,"employmentType":116,"department":61,"content_html":117,"content_text":118,"years":20,"createdAt":97,"updatedAtISO":98,"postedAtISO":119,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":120},"81810fae6dcc55d457adfb85377a4f07f68597784d3014325484e6f9510c3b98","bd173e6d1074fd1bec226b36b6e2e23e4c09af24f59dd35fdf7805be326fc332","digital-adoption-and-lifecycle-manager-at-mixpanel-c914922c1e","Remote",[94],"\u003Cp>\u003Cstrong>About Mixpanel\u003C/strong>\u003C/p>\n\u003Cp>Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.\u003C/p>\u003Cp>\u003Cstrong>About the Customer Digital Experience Team\u003C/strong>\u003C/p>\n\u003Cp>Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization.\u003C/p>\n\u003Cp>A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it.\u003C/p>\n\u003Cp>Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to.\u003C/p>\n\u003Cp>We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together.\u003C/p>\n\u003Cp>\u003Cstrong>About the Role\u003C/strong>\u003C/p>\n\u003Cp>As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward.\u003C/p>\n\u003Cp>This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.\u003C/p>\n\u003Cp>It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone.\u003C/p>\n\u003Cp>You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built.\u003C/p>\n\u003Cp>If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration\u003C/li>\n\u003Cli>Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team\u003C/li>\n\u003Cli>Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when\u003C/li>\n\u003Cli>Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act\u003C/li>\n\u003Cli>Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable\u003C/li>\n\u003Cli>Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week\u003C/li>\n\u003Cli>Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did\u003C/li>\n\u003Cli>Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality\u003C/li>\n\u003Cli>Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact\u003C/li>\n\u003Cli>Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work\u003C/li>\n\u003Cli>Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones\u003C/li>\n\u003Cli>Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference\u003C/li>\n\u003Cli>Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>We're Looking For Someone Who Is:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales\u003C/li>\n\u003Cli>An excellent writer who can be concise, specific, and useful to a technical audience\u003C/li>\n\u003Cli>Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief\u003C/li>\n\u003Cli>Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results\u003C/li>\n\u003Cli>Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming\u003C/li>\n\u003Cli>Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter\u003C/li>\n\u003Cli>Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says\u003C/li>\n\u003Cli>Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value.\u003C/li>\n\u003Cli>Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project.\u003C/li>\n\u003Cli>Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers\u003C/li>\n\u003Cli>Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook\u003C/li>\n\u003Cli>Comfortable with ambiguity and energized by building from the ground up\u003C/li>\n\u003Cli>Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on.\u003C/li>\n\u003Cli>Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice to Have\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience launching a scaled or digital customer success program at a company that didn't have one before\u003C/li>\n\u003Cli>Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams\u003C/li>\n\u003Cli>Experience with in-product messaging tools and lifecycle orchestration beyond email\u003C/li>\n\u003Cli>Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>\u003Cstrong>Benefits and Perks\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Comprehensive Medical, Vision, and Dental Care\u003C/li>\n\u003Cli>Mental Wellness Benefit\u003C/li>\n\u003Cli>Generous Vacation Policy & Additional Company Holidays\u003C/li>\n\u003Cli>Enhanced Parental Leave\u003C/li>\n\u003Cli>Volunteer Time Off\u003C/li>\n\u003Cli>Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>*please note that benefits and perks for contract positions will vary*\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Culture Values\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Make Bold Bets:\u003C/strong> We choose courageous action over comfortable progress.\u003C/li>\n\u003Cli>\u003Cstrong>Innovate with Insight:\u003C/strong> We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.\u003C/li>\n\u003Cli>\u003Cstrong>One Team:\u003C/strong> We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.\u003C/li>\n\u003Cli>\u003Cstrong>Candor with Connection:\u003C/strong> We build meaningful relationships that enable honest feedback and direct conversations.\u003C/li>\n\u003Cli>\u003Cstrong>Champion the Customer:\u003C/strong> We seek to deeply understand our customers’ needs, ensuring their success is our north star.\u003C/li>\n\u003Cli>\u003Cstrong>Powerful Simplicity:\u003C/strong> We find elegant solutions to complex problems, making sophisticated things accessible.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why choose Mixpanel?\u003C/strong>\u003C/p>\n\u003Cp>We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.\u003C/p>\n\u003Cp>Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.\u003C/p>","About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com. About the Customer Digital Experience Team Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization. A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it. Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to. We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together. About the Role As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward. This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change. It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone. You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built. If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on. Responsibilities Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it. We're Looking For Someone Who Is: Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales An excellent writer who can be concise, specific, and useful to a technical audience Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value. Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project. Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook Comfortable with ambiguity and energized by building from the ground up Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on. Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work Nice to Have Experience launching a scaled or digital customer success program at a company that didn't have one before Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams Experience with in-product messaging tools and lifecycle orchestration beyond email Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work #LI-Remote Benefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Make Bold Bets: We choose courageous action over comfortable progress. Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.","2026-10-09T16:26:26-04:00",{"jsonldValid":24,"jsonld":27},1791794598645]