[{"data":1,"prerenderedAt":109},["ShallowReactive",2],{"$fRVmk2NPLk9nxz6rSTEm4omI279pTxlpBAewren9btd8":3,"$fPaxQrlnAny8n-RpdocgV2zl6LR6S_clEfkrC024qpGU":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"city":10,"country":9,"remote":11,"employmentType":12,"department":14,"content_html":15,"content_text":16,"years":17,"createdAt":18,"updatedAtISO":19,"postedAtISO":20,"hasSalary":21,"salaryMin":22,"salaryMax":23,"currency":24,"schema":25},"35c3f6708e4007dd3ec866e3db0c3165a76a460b750248836e936dc15ccd3920","senior-analyst-lifecycle-and-performance-at-ruggable-978311ef0b","Senior Analyst, Lifecycle and Performance","ruggable","","Remote",true,[13],"Full-time","Marketing","\u003Cp>\u003Cstrong>About Ruggable:\u003C/strong>\u003C/p>\n\u003Cp>Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!\u003C/p>\u003Cp>\u003Cstrong>Job Summary: \u003C/strong>\u003C/p>\n\u003Cp>We are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggable’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.\u003C/p>\n\u003Cp>The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.\u003C/p>\n\u003Cp>Beyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Retention, Lifecycle, & Reporting Infrastructure \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Creative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts\u003C/li>\n\u003Cli>Revenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data\u003C/li>\n\u003Cli>Channel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution\u003C/li>\n\u003Cli>A/B Testing: Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale\u003C/li>\n\u003Cli>LTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time\u003C/li>\n\u003Cli>Discount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment\u003C/li>\n\u003Cli>Subscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Performance Insights & Growth Analytics \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Investment Agility: Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets\u003C/li>\n\u003Cli>Tracking & Attribution Governance: Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Analytical Operations & Team Support\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Global BI Infrastructure: Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service \"source of truth.\"\u003C/li>\n\u003Cli>Data Stewardship: Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic\u003C/li>\n\u003Cli>Operational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and \"so-what\" insights that diagnose the impact of promotions, spend pivots, and A/B tests\u003C/li>\n\u003Cli>Ad Hoc Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions\u003C/li>\n\u003Cli>The Cross-Functional Bridge: Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You’ll Need to Have:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Required: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience: 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment)\u003C/li>\n\u003Cli>Platform Mastery: Deep, hands-on experience in Klaviyo (or a similar email platform), Postscript (or a similar SMS platform), Shopify as well as Google Ads and Meta Ads Manager, specifically in how they ingest and report data\u003C/li>\n\u003Cli>Technical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels\u003C/li>\n\u003Cli>BI Expertise: Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus\u003C/li>\n\u003Cli>Metric Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR\u003C/li>\n\u003Cli>Operational Tooling: Functional experience with Feedonomics, Klaviyo / Postscript, GA4, Heap\u003C/li>\n\u003Cli>Collaborative Mindset: Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Preferred: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Data Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles\u003C/li>\n\u003Cli>Engineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables\u003C/li>\n\u003Cli>Growth Mindset: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced, high-ownership environment of a startup\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>$115,000 - $140,000 per year base salary\u003C/li>\n\u003Cli>An annual bonus percentage that varies based on level of role\u003C/li>\n\u003Cli>Employer matching (up to 3% of base salary) for company sponsored 401K plan\u003C/li>\n\u003Cli>Location: Remote (Option to be hybrid if you're based in LA)\u003C/li>\n\u003C/ul>\u003Cp>At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\u003C/p>\n\u003Cp>\u003Cem>If you are based in California, we encourage you to read this important information for California residents \u003C/em>linked here.\u003C/p>\n\u003Cp>\u003Cstrong>To all recruitment agencies:\u003C/strong> Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.\u003C/p>","About Ruggable:\nRuggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!Job Summary: \nWe are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggable’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.\nThe Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.\nBeyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.\nWhat You’ll Do: \nRetention, Lifecycle, & Reporting Infrastructure \n\nCreative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts\nRevenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data\nChannel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution\nA/B Testing: Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale\nLTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time\nDiscount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment\nSubscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions\n\nPerformance Insights & Growth Analytics \n\nInvestment Agility: Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets\nTracking & Attribution Governance: Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution\n\nAnalytical Operations & Team Support\n\nGlobal BI Infrastructure: Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service \"source of truth.\"\nData Stewardship: Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic\nOperational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and \"so-what\" insights that diagnose the impact of promotions, spend pivots, and A/B tests\nAd Hoc Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions\nThe Cross-Functional Bridge: Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy\n\nWhat You’ll Need to Have:\nRequired: \n\nExperience: 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment)\nPlatform Mastery: Deep, hands-on experience in Klaviyo (or a similar email platform), Postscript (or a similar SMS platform), Shopify as well as Google Ads and Meta Ads Manager, specifically in how they ingest and report data\nTechnical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels\nBI Expertise: Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus\nMetric Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR\nOperational Tooling: Functional experience with Feedonomics, Klaviyo / Postscript, GA4, Heap\nCollaborative Mindset: Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects\n\nPreferred: \n\nData Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles\nEngineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables\nGrowth Mindset: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced, high-ownership environment of a startup\n\nCompensation:\n\n$115,000 - $140,000 per year base salary\nAn annual bonus percentage that varies based on level of role\nEmployer matching (up to 3% of base salary) for company sponsored 401K plan\nLocation: Remote (Option to be hybrid if you're based in LA)\nAt Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\nIf you are based in California, we encourage you to read this important information for California residents linked here.\nTo all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.",0,1775878687000,"2026-04-11 05:38:49","2026-04-10T20:46:59.000Z",false,115000,140000,"USD",{"jsonldValid":21,"jsonld":9},{"jobs":27},[28,42,51,63,80,97],{"id":29,"slug":30,"title":31,"companyname":8,"companylogo":9,"city":32,"country":33,"remote":21,"employmentType":34,"department":14,"content_html":35,"content_text":36,"years":17,"createdAt":37,"updatedAtISO":38,"postedAtISO":39,"hasSalary":21,"salaryMin":17,"salaryMax":17,"currency":40,"schema":41},"eef3e4504b3de277ad6ea3b269f702f3cb59602d3fa03d7c1cdc3925c9621f19","digital-and-growth-analytics-manager-europe-uk-based-at-ruggable-661ef687d6","Digital & Growth Analytics Manager, Europe (UK-Based)","London","United Kingdom",[13],"\u003Cp>\u003Cstrong>About Ruggable:\u003C/strong>\u003C/p>\n\u003Cp>Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!\u003C/p>\u003Cp>\u003Cstrong>Job Summary: \u003C/strong>\u003C/p>\n\u003Cp>Ruggable is seeking a highly analytical, commercially-minded, and autonomous Digital & Growth Analytics Manager to serve as the analytical engine for Ruggable’s European business. Reporting directly to the GM of Europe, you will be the primary authority on performance for our international storefronts, with a predominant focus on the UK and Germany (DE), and a secondary focus on France (FR) and the rest of Europe.\u003C/p>\n\u003Cp>This is a high-impact role designed for a \"builder\" who thrives on independence but values global alignment. You will be deep in the data, constructing the reporting frameworks that power our European growth while effectively managing up to regional leadership. Crucially, you will also be a member of our Global Analytics team, ensuring that every tool, dashboard, and model you build is shared and reviewed to maintain a unified global framework. You are not just a reporter; you are a strategic partner providing the data-backed conviction required to optimize marketing spend and site merchandising for the unique European consumer.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>European Performance & Growth Insights\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Investment Agility: Support real-time decisions around marketing spend, identifying when to shift investment up or down across European markets based on intraday performance, MER, and ROAS targets\u003C/li>\n\u003Cli>Localized Forecasting: Support daily/weekly revenue forecasting for European storefronts, leveraging cohort-based analysis to project outcomes based on regional nuances and historical performance\u003C/li>\n\u003Cli>Tracking & Attribution Governance: Lead UTM parameter management for the EU, enforcing a global standardized taxonomy across all channels to ensure flawless attribution and prevent data fragmentation across international domains\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Core eCommerce & Site Analytics\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Site Funnel Analysis: Monitor and diagnose variances in the conversion funnel across Mobile vs. Desktop for EU storefronts, identifying UX opportunities or technical friction unique to regional users\u003C/li>\n\u003Cli>Performance Accountability: Track real-time performance against forecasts for the UK and DE, providing proactive \"flash reports\" on AOV, conversion, and RPV to commercial teams\u003C/li>\n\u003Cli>Commercial Metrics: Own the reporting for Discount vs. Non-Discount sales and Promo vs. Non-Promo lift, specifically monitoring how promotional elasticity differs between the US and European markets\u003C/li>\n\u003Cli>Site Real Estate: Analyze the performance of PLPs and PDPs to ensure optimal product discovery and flow, tailoring insights to local inventory and seasonal trends in Europe\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Lifecycle & Retention Infrastructure\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>LTV Modeling: Own lifetime value and revenue modeling for EU customers, evaluating performance by acquisition channel and repeat purchase behavior over time\u003C/li>\n\u003Cli>Subscriber Value: Monitor and report on revenue per subscriber for European Email and SMS programs, surfacing trends that inform regional list growth strategies\u003C/li>\n\u003Cli>Channel Preference: Analyze customer engagement across Email and SMS specifically for the UK and DE markets to determine optimal send strategies and lifecycle execution\u003C/li>\n\u003Cli>Creative Performance: Produce asset-level reporting for localized marketing materials, pairing engagement and revenue metrics for executive-ready business readouts\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Business Intelligence & Analytics Operations\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>BI Stewardship (Sigma): Support the functional transition and buildout of automated European dashboards in Sigma, aggregating data from all EU storefronts into a unified \"source of truth\"\u003C/li>\n\u003Cli>Data Validation: Partner with the US-based Data Engineering and Analytics team to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with global reporting logic\u003C/li>\n\u003Cli>Performance Storytelling: Own the end-to-end delivery of weekly and monthly business reviews for the European region, providing context-rich narratives that diagnose the impact of regional promotions and spend pivots\u003C/li>\n\u003Cli>Advanced Ad-Hoc Synthesis: Rapidly respond to high-stakes requests from leadership by \"stitching\" together data from disparate sources—Shopify, Heap, Optimizely, Ninetailed, and Constructor—to provide decision-ready insights\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You’ll Need to Have:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Required: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience: 5+ years of professional experience in Growth, Retention, or Digital analytics within a high-growth DTC environment\u003C/li>\n\u003Cli>Technical Agility: Advanced SQL skills and direct experience with Sigma and/or Looker\u003C/li>\n\u003Cli>Independent Driver: Proven ability to work autonomously, build from the ground up, and manage complex projects with minimal oversight\u003C/li>\n\u003Cli>Presentation & Communication: Exceptional ability to distill complex, multi-variate analyses into simple, digestible, and actionable \"so-what\" narratives for commercial leaders and other non-technical stakeholders\u003C/li>\n\u003Cli>Collaborative & Curious: A highly collaborative teammate who is naturally curious about the \"why\" behind the data and proactively seeks to understand customer behavior\u003C/li>\n\u003Cli>Metric Mastery: Intimately versed in core site metrics and the specific levers that move the needle: RPV, CVR, AUV, AOV, Traffic, Orders, Cash Sales, and Gross Margin\u003C/li>\n\u003Cli>Platform Mastery: Deep, hands-on experience in GA4, Heap, and Shopify, as well as marketing platforms like Klaviyo, Meta Ads Manager, and Google Ads\u003C/li>\n\u003Cli>Growth Marketing Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, and the standard e-commerce funnel\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Preferred: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Data Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles\u003C/li>\n\u003Cli>Engineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables\u003C/li>\n\u003Cli>Global Perspective: Experience working for a US-based company with international storefronts, or specific experience in the UK/DE e-commerce landscapes\u003C/li>\n\u003C/ul>\u003Cp>At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\u003C/p>\n\u003Cp>\u003Cem>If you are based in California, we encourage you to read this important information for California residents \u003C/em>linked here.\u003C/p>\n\u003Cp>\u003Cstrong>To all recruitment agencies:\u003C/strong> Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.\u003C/p>","About Ruggable:\nRuggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!Job Summary: \nRuggable is seeking a highly analytical, commercially-minded, and autonomous Digital & Growth Analytics Manager to serve as the analytical engine for Ruggable’s European business. Reporting directly to the GM of Europe, you will be the primary authority on performance for our international storefronts, with a predominant focus on the UK and Germany (DE), and a secondary focus on France (FR) and the rest of Europe.\nThis is a high-impact role designed for a \"builder\" who thrives on independence but values global alignment. You will be deep in the data, constructing the reporting frameworks that power our European growth while effectively managing up to regional leadership. Crucially, you will also be a member of our Global Analytics team, ensuring that every tool, dashboard, and model you build is shared and reviewed to maintain a unified global framework. You are not just a reporter; you are a strategic partner providing the data-backed conviction required to optimize marketing spend and site merchandising for the unique European consumer.\nWhat You’ll Do: \nEuropean Performance & Growth Insights\n\nInvestment Agility: Support real-time decisions around marketing spend, identifying when to shift investment up or down across European markets based on intraday performance, MER, and ROAS targets\nLocalized Forecasting: Support daily/weekly revenue forecasting for European storefronts, leveraging cohort-based analysis to project outcomes based on regional nuances and historical performance\nTracking & Attribution Governance: Lead UTM parameter management for the EU, enforcing a global standardized taxonomy across all channels to ensure flawless attribution and prevent data fragmentation across international domains\n\nCore eCommerce & Site Analytics\n\nSite Funnel Analysis: Monitor and diagnose variances in the conversion funnel across Mobile vs. Desktop for EU storefronts, identifying UX opportunities or technical friction unique to regional users\nPerformance Accountability: Track real-time performance against forecasts for the UK and DE, providing proactive \"flash reports\" on AOV, conversion, and RPV to commercial teams\nCommercial Metrics: Own the reporting for Discount vs. Non-Discount sales and Promo vs. Non-Promo lift, specifically monitoring how promotional elasticity differs between the US and European markets\nSite Real Estate: Analyze the performance of PLPs and PDPs to ensure optimal product discovery and flow, tailoring insights to local inventory and seasonal trends in Europe\n\nLifecycle & Retention Infrastructure\n\nLTV Modeling: Own lifetime value and revenue modeling for EU customers, evaluating performance by acquisition channel and repeat purchase behavior over time\nSubscriber Value: Monitor and report on revenue per subscriber for European Email and SMS programs, surfacing trends that inform regional list growth strategies\nChannel Preference: Analyze customer engagement across Email and SMS specifically for the UK and DE markets to determine optimal send strategies and lifecycle execution\nCreative Performance: Produce asset-level reporting for localized marketing materials, pairing engagement and revenue metrics for executive-ready business readouts\n\nBusiness Intelligence & Analytics Operations\n\nBI Stewardship (Sigma): Support the functional transition and buildout of automated European dashboards in Sigma, aggregating data from all EU storefronts into a unified \"source of truth\"\nData Validation: Partner with the US-based Data Engineering and Analytics team to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with global reporting logic\nPerformance Storytelling: Own the end-to-end delivery of weekly and monthly business reviews for the European region, providing context-rich narratives that diagnose the impact of regional promotions and spend pivots\nAdvanced Ad-Hoc Synthesis: Rapidly respond to high-stakes requests from leadership by \"stitching\" together data from disparate sources—Shopify, Heap, Optimizely, Ninetailed, and Constructor—to provide decision-ready insights\n\nWhat You’ll Need to Have:\nRequired: \n\nExperience: 5+ years of professional experience in Growth, Retention, or Digital analytics within a high-growth DTC environment\nTechnical Agility: Advanced SQL skills and direct experience with Sigma and/or Looker\nIndependent Driver: Proven ability to work autonomously, build from the ground up, and manage complex projects with minimal oversight\nPresentation & Communication: Exceptional ability to distill complex, multi-variate analyses into simple, digestible, and actionable \"so-what\" narratives for commercial leaders and other non-technical stakeholders\nCollaborative & Curious: A highly collaborative teammate who is naturally curious about the \"why\" behind the data and proactively seeks to understand customer behavior\nMetric Mastery: Intimately versed in core site metrics and the specific levers that move the needle: RPV, CVR, AUV, AOV, Traffic, Orders, Cash Sales, and Gross Margin\nPlatform Mastery: Deep, hands-on experience in GA4, Heap, and Shopify, as well as marketing platforms like Klaviyo, Meta Ads Manager, and Google Ads\nGrowth Marketing Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, and the standard e-commerce funnel\n\nPreferred: \n\nData Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles\nEngineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables\nGlobal Perspective: Experience working for a US-based company with international storefronts, or specific experience in the UK/DE e-commerce landscapes\nAt Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\nIf you are based in California, we encourage you to read this important information for California residents linked here.\nTo all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.",1773402190000,"2026-03-13 12:43:36","2026-03-12T13:19:12.000Z","GBP",{"jsonldValid":21,"jsonld":9},{"id":43,"slug":44,"title":45,"companyname":8,"companylogo":9,"city":32,"country":33,"remote":21,"employmentType":46,"department":14,"content_html":47,"content_text":48,"years":17,"createdAt":37,"updatedAtISO":38,"postedAtISO":49,"hasSalary":21,"salaryMin":17,"salaryMax":17,"currency":40,"schema":50},"f4a64a2ad18ec6283af9e627fdfe722428e26d9bf0b321cdec7704759dc1659b","lifecycle-marketing-coordinator-europe-uk-based-at-ruggable-4552efa5f6","Lifecycle Marketing Coordinator, Europe (UK-Based)",[13],"\u003Cp>\u003Cstrong>About Ruggable:\u003C/strong>\u003C/p>\n\u003Cp>Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!\u003C/p>\u003Cp>\u003Cstrong>Job Summary:\u003C/strong>\u003C/p>\n\u003Cp>The Lifecycle Marketing Coordinator will support the execution, optimisation, and expansion of Ruggable’s customer retention and engagement programmes across European markets. This role is highly operational and detail-driven, focused on ensuring high-quality execution across Email, SMS, and Direct Mail, while supporting performance reporting, localisation, and lifecycle experimentation.\u003C/p>\n\u003Cp>Working closely with the Lifecycle Marketing Manager, global and cross-functional partners, this role helps keep the lifecycle engine running smoothly, supporting campaign builds, QA, flow maintenance, and insight gathering that directly contribute to list growth, engagement, conversion, repeat purchase, and long-term retention.\u003C/p>\n\u003Cp>This is an ideal role for someone looking to deepen their CRM and lifecycle expertise in a fast-paced, global DTC environment.\u003C/p>\n\u003Cp>\u003Cem>German language skills are a plus, but not required.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Campaign Execution & Operations\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Support end-to-end execution of lifecycle campaigns across European markets, from briefing and setup through testing, deployment, and post-send review\u003C/li>\n\u003Cli>Build and schedule Email and SMS campaigns within CRM platforms (Klayvio), ensuring accurate segmentation, personalisation, localisation, and timing alignment\u003C/li>\n\u003Cli>Maintain lifecycle calendars and coordinate timelines to ensure retention activity aligns with broader commercial initiatives\u003C/li>\n\u003Cli>Partner with internal teams and agencies to ensure messaging, content, and offers are accurate, market-appropriate, and on-brand\u003C/li>\n\u003Cli>Support smooth hand-offs and communication across teams to keep lifecycle initiatives on track\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Automated Journeys & Flow Management\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build, maintain, and optimize automated lifecycle flows and journeys (e.g. welcome, browse/cart abandon, post-purchase, winback)\u003C/li>\n\u003Cli>Help maintain and optimise email and SMS sign-up modals, forms, and acquisition entry points to support list growth and conversion rate optimisation\u003C/li>\n\u003Cli>Identify opportunities to improve engagement and retention through testing, iteration, and continuous optimisation\u003C/li>\n\u003Cli>Own documentation of flow logic, testing learnings, and ongoing improvements\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Localization and QA\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Execute lifecycle activities across multiple European markets, including coordinating German-market localisation and campaign support where needed\u003C/li>\n\u003Cli>QA entry points regularly to ensure functionality, correct data capture, and seamless integration into CRM systems\u003C/li>\n\u003Cli>Carry out thorough QA checks across campaigns, flows, languages, devices, and markets, reviewing links, tracking, segmentation logic, dynamic content, and rendering\u003C/li>\n\u003Cli>Ensure Support adherence to data privacy and consent best practices, including GDPR requirements for European markets\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Reporting and Analytics\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Monitor and report on lifecycle performance across Email, SMS, and Direct Mail channels\u003C/li>\n\u003Cli>Assist with weekly and ad hoc reporting, pulling performance data and summarising key trends, insights, and opportunities\u003C/li>\n\u003Cli>Maintain dashboards, test-and-learn documentation, and reporting hygiene\u003C/li>\n\u003Cli>Work closely with Creative, Brand, Merchandising, Analytics, and agency partners to manage creative briefs, asset requests, feedback cycles, and approvals\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You’ll Need to Have:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Required:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>1–3 years’ experience in lifecycle marketing, CRM, email/SMS marketing, or a related marketing operations role\u003C/li>\n\u003Cli>Hands-on experience working in ESP/CRM and SMS platforms (preferably Klaviyo and Postscript)\u003C/li>\n\u003Cli>Strong attention to detail and a passion for QA, accuracy, and operational excellence\u003C/li>\n\u003Cli>Comfort working with performance metrics and reporting, with the ability to interpret results and summarise insights\u003C/li>\n\u003Cli>Highly organised, proactive, and able to manage multiple tasks and deadlines in a fast-paced environment\u003C/li>\n\u003Cli>Strong communication skills and confidence working cross-functionally\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Preferred:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>German language proficiency\u003C/li>\n\u003Cli>Experience supporting multi-market or international lifecycle programmes\u003C/li>\n\u003Cli>Exposure to SMS, Direct Mail, or multi-channel lifecycle programmes\u003C/li>\n\u003Cli>Basic HTML/CSS knowledge for email formatting or troubleshooting\u003C/li>\n\u003Cli>Experience with Shopify or another eCommerce platform\u003C/li>\n\u003C/ul>\u003Cp>At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\u003C/p>\n\u003Cp>\u003Cem>If you are based in California, we encourage you to read this important information for California residents \u003C/em>linked here.\u003C/p>\n\u003Cp>\u003Cstrong>To all recruitment agencies:\u003C/strong> Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.\u003C/p>","About Ruggable:\nRuggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!Job Summary:\nThe Lifecycle Marketing Coordinator will support the execution, optimisation, and expansion of Ruggable’s customer retention and engagement programmes across European markets. This role is highly operational and detail-driven, focused on ensuring high-quality execution across Email, SMS, and Direct Mail, while supporting performance reporting, localisation, and lifecycle experimentation.\nWorking closely with the Lifecycle Marketing Manager, global and cross-functional partners, this role helps keep the lifecycle engine running smoothly, supporting campaign builds, QA, flow maintenance, and insight gathering that directly contribute to list growth, engagement, conversion, repeat purchase, and long-term retention.\nThis is an ideal role for someone looking to deepen their CRM and lifecycle expertise in a fast-paced, global DTC environment.\nGerman language skills are a plus, but not required.\nWhat You’ll Do:\nCampaign Execution & Operations\n\nSupport end-to-end execution of lifecycle campaigns across European markets, from briefing and setup through testing, deployment, and post-send review\nBuild and schedule Email and SMS campaigns within CRM platforms (Klayvio), ensuring accurate segmentation, personalisation, localisation, and timing alignment\nMaintain lifecycle calendars and coordinate timelines to ensure retention activity aligns with broader commercial initiatives\nPartner with internal teams and agencies to ensure messaging, content, and offers are accurate, market-appropriate, and on-brand\nSupport smooth hand-offs and communication across teams to keep lifecycle initiatives on track\n\nAutomated Journeys & Flow Management\n\nBuild, maintain, and optimize automated lifecycle flows and journeys (e.g. welcome, browse/cart abandon, post-purchase, winback)\nHelp maintain and optimise email and SMS sign-up modals, forms, and acquisition entry points to support list growth and conversion rate optimisation\nIdentify opportunities to improve engagement and retention through testing, iteration, and continuous optimisation\nOwn documentation of flow logic, testing learnings, and ongoing improvements\n\nLocalization and QA\n\nExecute lifecycle activities across multiple European markets, including coordinating German-market localisation and campaign support where needed\nQA entry points regularly to ensure functionality, correct data capture, and seamless integration into CRM systems\nCarry out thorough QA checks across campaigns, flows, languages, devices, and markets, reviewing links, tracking, segmentation logic, dynamic content, and rendering\nEnsure Support adherence to data privacy and consent best practices, including GDPR requirements for European markets\n\nReporting and Analytics\n\nMonitor and report on lifecycle performance across Email, SMS, and Direct Mail channels\nAssist with weekly and ad hoc reporting, pulling performance data and summarising key trends, insights, and opportunities\nMaintain dashboards, test-and-learn documentation, and reporting hygiene\nWork closely with Creative, Brand, Merchandising, Analytics, and agency partners to manage creative briefs, asset requests, feedback cycles, and approvals\n\nWhat You’ll Need to Have:\nRequired:\n\n1–3 years’ experience in lifecycle marketing, CRM, email/SMS marketing, or a related marketing operations role\nHands-on experience working in ESP/CRM and SMS platforms (preferably Klaviyo and Postscript)\nStrong attention to detail and a passion for QA, accuracy, and operational excellence\nComfort working with performance metrics and reporting, with the ability to interpret results and summarise insights\nHighly organised, proactive, and able to manage multiple tasks and deadlines in a fast-paced environment\nStrong communication skills and confidence working cross-functionally\n\nPreferred:\n\nGerman language proficiency\nExperience supporting multi-market or international lifecycle programmes\nExposure to SMS, Direct Mail, or multi-channel lifecycle programmes\nBasic HTML/CSS knowledge for email formatting or troubleshooting\nExperience with Shopify or another eCommerce platform\nAt Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\nIf you are based in California, we encourage you to read this important information for California residents linked here.\nTo all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.","2026-03-12T13:18:27.000Z",{"jsonldValid":21,"jsonld":9},{"id":52,"slug":53,"title":7,"companyname":8,"companylogo":9,"city":54,"country":55,"remote":21,"employmentType":56,"department":14,"content_html":57,"content_text":58,"years":17,"createdAt":59,"updatedAtISO":60,"postedAtISO":61,"hasSalary":21,"salaryMin":22,"salaryMax":23,"currency":24,"schema":62},"44c1795d44058e8b58577f319641cf0f5eb9a5872c5d17ae7731d70e3df53cd2","senior-analyst-lifecycle-and-performance-at-ruggable-16e4e95662","Los Angeles","United States",[13],"\u003Cp>\u003Cstrong>About Ruggable:\u003C/strong>\u003C/p>\n\u003Cp>Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!\u003C/p>\u003Cp>\u003Cstrong>Job Summary: \u003C/strong>\u003C/p>\n\u003Cp>We are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggable’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.\u003C/p>\n\u003Cp>The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.\u003C/p>\n\u003Cp>Beyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Retention, Lifecycle, & Reporting Infrastructure \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Creative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts.\u003C/li>\n\u003Cli>Revenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data.\u003C/li>\n\u003Cli>Channel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution.\u003C/li>\n\u003Cli>A/B Testing: Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale.\u003C/li>\n\u003Cli>LTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time.\u003C/li>\n\u003Cli>Discount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment.\u003C/li>\n\u003Cli>Subscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Performance Insights & Growth Analytics \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Investment Agility: Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets.\u003C/li>\n\u003Cli>Tracking & Attribution Governance: Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Analytical Operations & Team Support\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Global BI Infrastructure: Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service \"source of truth.\"\u003C/li>\n\u003Cli>Data Stewardship: Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic.\u003C/li>\n\u003Cli>Operational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and \"so-what\" insights that diagnose the impact of promotions, spend pivots, and A/B tests.\u003C/li>\n\u003Cli>Ad Hoc Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions.\u003C/li>\n\u003Cli>The Cross-Functional Bridge: Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You’ll Need to Have:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Required: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience: 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment).\u003C/li>\n\u003Cli>Platform Mastery: Deep, hands-on experience in Klaviyo, Postscript, Shopify as well as Google Ads and Meta Ads Manager, specifically in how they ingest and report data.\u003C/li>\n\u003Cli>Technical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels.\u003C/li>\n\u003Cli>BI Expertise: Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus.\u003C/li>\n\u003Cli>Metric Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR.\u003C/li>\n\u003Cli>Operational Tooling: Functional experience with Feedonomics, Klaviyo / Postscript, GA4, Heap.\u003C/li>\n\u003Cli>Collaborative Mindset: Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Preferred: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Data Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles.\u003C/li>\n\u003Cli>Engineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables.\u003C/li>\n\u003Cli>Growth Mindset: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced, high-ownership environment of a startup.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Compensation:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Annual base salary between $115,000 - $140,000\u003C/li>\n\u003Cli>The position is currently hybrid (3 days in office), based in our corporate Torrance, CA location.\u003C/li>\n\u003Cli>An annual bonus percentage that varies based on level of role.\u003C/li>\n\u003Cli>Employer matching (up to 3% of base salary) for company sponsored 401K plan.\u003C/li>\n\u003C/ul>\u003Cp>At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\u003C/p>\n\u003Cp>\u003Cem>If you are based in California, we encourage you to read this important information for California residents \u003C/em>linked here.\u003C/p>\n\u003Cp>\u003Cstrong>To all recruitment agencies:\u003C/strong> Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.\u003C/p>","About Ruggable:\nRuggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!Job Summary: \nWe are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggable’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across all global storefronts.\nThe Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, PostScript, Meta, and Google, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.\nBeyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.\nWhat You’ll Do: \nRetention, Lifecycle, & Reporting Infrastructure \n\nCreative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts.\nRevenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data.\nChannel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution.\nA/B Testing: Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale.\nLTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time.\nDiscount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment.\nSubscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions.\n\nPerformance Insights & Growth Analytics \n\nInvestment Agility: Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets.\nTracking & Attribution Governance: Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution.\n\nAnalytical Operations & Team Support\n\nGlobal BI Infrastructure: Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service \"source of truth.\"\nData Stewardship: Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic.\nOperational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and \"so-what\" insights that diagnose the impact of promotions, spend pivots, and A/B tests.\nAd Hoc Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions.\nThe Cross-Functional Bridge: Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy.\n\nWhat You’ll Need to Have:\nRequired: \n\nExperience: 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment).\nPlatform Mastery: Deep, hands-on experience in Klaviyo, Postscript, Shopify as well as Google Ads and Meta Ads Manager, specifically in how they ingest and report data.\nTechnical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels.\nBI Expertise: Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus.\nMetric Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR.\nOperational Tooling: Functional experience with Feedonomics, Klaviyo / Postscript, GA4, Heap.\nCollaborative Mindset: Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects.\n\nPreferred: \n\nData Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles.\nEngineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables.\nGrowth Mindset: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced, high-ownership environment of a startup.\n\n\nCompensation:\n\nAnnual base salary between $115,000 - $140,000\nThe position is currently hybrid (3 days in office), based in our corporate Torrance, CA location.\nAn annual bonus percentage that varies based on level of role.\nEmployer matching (up to 3% of base salary) for company sponsored 401K plan.\nAt Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.\nIf you are based in California, we encourage you to read this important information for California residents linked here.\nTo all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.",1770291552000,"2026-02-05 12:39:41","2026-02-04T15:13:28.000Z",{"jsonldValid":21,"jsonld":9},{"id":64,"slug":65,"title":66,"companyname":67,"companylogo":68,"companyTagline":69,"companyIndustry":70,"city":32,"country":33,"remote":21,"employmentType":71,"department":72,"content_html":73,"content_text":74,"years":17,"createdAt":75,"updatedAtISO":76,"postedAtISO":77,"hasSalary":21,"salaryMin":78,"salaryMax":78,"currency":40,"schema":79},"1a79c73f2ec71d6b4b12265e3dcfa8881d6607d8faa7126c3cdb868a808a7a82","account-executive-commercial-northern-at-klaviyo-8d6268ad0d","Account Executive, Commercial - Northern","Klaviyo","https://logo.clearbit.com/klaviyo.com","Klaviyo is the only CRM built for B2C brands. Know, engage, and grow your audience like never before.","Marketing Services",[13],"Sales","\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>Account Executives at Klaviyo are given a tremendous opportunity to have a huge impact on Klaviyo’s prospects, on Klaviyo’s trajectory and as a result, on themselves. At Klaviyo, AEs pride themselves on being product experts who focus on closing deals the right way with the right customers whom they set up for success.\u003C/p>\n\u003Cp>AEs at Klaviyo run the entire sales cycle from qualification to demo, driving the buying process to close with minimal air support, all while managing dozens of prospects at once. The best AEs are able to close over 70% of their opportunities, forecast their business with accuracy, and proactively manage and extract value from their territory long term.\u003C/p>\n\u003Cp>\u003Cstrong>How You’ll Make an Impact:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build Klaviyo’s client base across EMEA\u003C/li>\n\u003Cli>Actively manage your pipeline and develop a strategy for long-term sustained success\u003C/li>\n\u003Cli>Support the success of your peers\u003C/li>\n\u003Cli>Exhibit Klaviyo’s values of accountability and effort \u003C/li>\n\u003Cli>Provide guidance and support to new Account Executives \u003C/li>\n\u003Cli>Expand your skillset by participating in adjacent tasks over time\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who You Are:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Minimum 1 years' experience carrying net-new revenue quota and consistent overachievement selling MarTech SaaS solutions\u003C/li>\n\u003Cli>Experience selling to Founders/ Business Owners/ Marketing personas and strong knowledge of the Ecommerce/ Retailers/ Brands domain\u003C/li>\n\u003Cli>Experience working in a high-velocity and high-volume sales environment, often times with multiple stakeholders\u003C/li>\n\u003Cli>Experienced in and highly comfortable with outbounding and have creative techniques/ strategies\u003C/li>\n\u003Cli>Fluent in English (written & verbal). \u003C/li>\n\u003Cli>Excited, motivated, and inspired by exceeding goals \u003C/li>\n\u003Cli>Aren’t afraid to hear no and embrace failure as an opportunity to improve \u003C/li>\n\u003Cli>Strong growth mindset and continually seek improvement and are rigorous in your pursuit of it \u003C/li>\n\u003Cli>Are encouraging of your team, thoughtful, engaging, and energetic \u003C/li>\n\u003Cli>Are adept at influencing and relationship building\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Hybrid \u003C/p>\n\u003Cp>Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE  range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range in Local Currency:\u003C/p>\u003Cp>£55,000—£55,000 GBP\u003C/p>\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.Account Executives at Klaviyo are given a tremendous opportunity to have a huge impact on Klaviyo’s prospects, on Klaviyo’s trajectory and as a result, on themselves. At Klaviyo, AEs pride themselves on being product experts who focus on closing deals the right way with the right customers whom they set up for success.\nAEs at Klaviyo run the entire sales cycle from qualification to demo, driving the buying process to close with minimal air support, all while managing dozens of prospects at once. The best AEs are able to close over 70% of their opportunities, forecast their business with accuracy, and proactively manage and extract value from their territory long term.\nHow You’ll Make an Impact:\n\nBuild Klaviyo’s client base across EMEA\nActively manage your pipeline and develop a strategy for long-term sustained success\nSupport the success of your peers\nExhibit Klaviyo’s values of accountability and effort \nProvide guidance and support to new Account Executives \nExpand your skillset by participating in adjacent tasks over time\n\nWho You Are:\n\nMinimum 1 years' experience carrying net-new revenue quota and consistent overachievement selling MarTech SaaS solutions\nExperience selling to Founders/ Business Owners/ Marketing personas and strong knowledge of the Ecommerce/ Retailers/ Brands domain\nExperience working in a high-velocity and high-volume sales environment, often times with multiple stakeholders\nExperienced in and highly comfortable with outbounding and have creative techniques/ strategies\nFluent in English (written & verbal). \nExcited, motivated, and inspired by exceeding goals \nAren’t afraid to hear no and embrace failure as an opportunity to improve \nStrong growth mindset and continually seek improvement and are rigorous in your pursuit of it \nAre encouraging of your team, thoughtful, engaging, and energetic \nAre adept at influencing and relationship building\n\n#LI-Hybrid \nOur salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\nIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \nYour recruiter can provide more details about the specific salary/OTE  range for your preferred location during the hiring process.Base Pay Range in Local Currency:£55,000—£55,000 GBPGet to Know Klaviyo\nWe’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\nAI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \nBy participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\nKlaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\nIMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\n\nBy clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.  You can find our Job Applicant Privacy Notice here and here (FR).",1775922256000,"2026-04-11 17:44:38","2026-04-11T14:07:15.000Z",55000,{"jsonldValid":21,"jsonld":9},{"id":81,"slug":82,"title":83,"companyname":84,"companylogo":85,"companyTagline":86,"companyIndustry":87,"city":88,"country":88,"remote":21,"employmentType":89,"department":91,"content_html":92,"content_text":93,"years":17,"createdAt":75,"updatedAtISO":76,"postedAtISO":94,"hasSalary":21,"salaryMin":17,"salaryMax":17,"currency":95,"schema":96},"8ccc59c8b4842a04f9ea12e754e75e488d2be1a72e3952b85da91f66f63a3c99","fluent-ukrainian-product-marketing-manager-ai-saas-product-at-supportyourapp-999b2fbbe9","(fluent Ukrainian) Product Marketing Manager (AI SaaS Product)","SupportYourApp","https://logo.clearbit.com/linktr.ee","Support-as-a-Service company that provides secure technical, customer support and CX services to growing companies.","IT Services and IT Consulting","Spain",[90],"Contract","Data","\u003Cp>\u003Cstrong>SupportYourApp\u003C/strong> is an international Intelligent Support-as-a-Service company that has been providing business process outsourcing services to other IT companies around the globe (technical and customer support, services to improve customer experience) for the past 15 years. We have 1300+ people in our international community.\u003C/p>\u003Cp>We operate globally, supporting clients in 60+ languages, partnering with industry leaders like Masterсard, Calm and MacPaw. With international hubs and coworking spaces around the world, we also develop innovative products like Quidget and improve the customer experience every single day.\u003C/p>\u003Cp>\u003Cstrong>About the product:\u003C/strong>\u003C/p>\u003Cp>Quidget is a platform for building AI agents that automate customer support across chat and email. These agents handle repetitive questions, work 24/7, and hand off complex issues to a human when needed.\u003C/p>\u003Cp>The AI is trained on a company’s docs, FAQs, and website content, allowing it to resolve 50%+ of common tickets automatically and support 45+ languages.\u003C/p>\u003Cp>Teams use Quidget to create support, sales, and onboarding agents in minutes — with no code — and reduce workload on their human team.\u003C/p>\u003Cp>\u003Cstrong>About the role:\u003C/strong>\u003C/p>\u003Cp>We’re looking for a \u003Cstrong>Product Marketing Manager\u003C/strong> who can fully own the entire marketing strategy and drive measurable, product-led growth across the entire funnel. In this role, you’ll launch and analyze experiments, optimize onboarding and high-intent pages, improve trial-to-paid conversion, run paid acquisition initiatives, and uncover opportunities using analytics tools. You’ll move fast, collaborate closely with product, design, and marketing, and use data — not assumptions — to accelerate growth. \u003C/p>\u003Cp>Let’s see what it takes 💛\u003C/p>\u003Cp>\u003Cstrong>What you will do:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Launch growth experiments (A/B tests, onboarding flows, copy changes);\u003C/li>\u003Cli>Improve trial-to-paid conversion with better UX, CTAs, and in-app nudges;\u003C/li>\u003Cli>Spot leaks in the funnel using PostHog, GA4, Clarity, and product data;\u003C/li>\u003Cli>Own high-intent pages like Pricing, Signup, and landing pages;\u003C/li>\u003Cli>Run paid acquisition tests (Meta, Google Search) and analyze CPL/ROI;\u003C/li>\u003Cli>Work with organic channels to attract qualified leads — SEO, content creation, articles, and other inbound strategies;\u003C/li>\u003Cli>Implement email marketing campaigns and optimize retention and activation flows;\u003C/li>\u003Cli>Collaborate with product, design, and marketing to move fast;\u003C/li>\u003Cli>Share weekly growth reports that focus on data;\u003C/li>\u003Cli>Be initiative-taking, proactive, and able to challenge assumptions.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you need to succeed in this role:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>3+ years of growth or marketing experience in Product-Led Growth, SaaS, or startup environments;\u003C/strong>\u003C/li>\u003Cli>English proficiency at Upper-Intermediate (B2+) or higher;\u003C/li>\u003Cli>Hands-on proficiency with growth and analytics tools such as PostHog, GA4, HubSpot, Make.com, or similar;\u003C/li>\u003Cli>Practical experience running experiments (UX, pricing, copy, CTAs, onboarding, or funnel tests);\u003C/li>\u003Cli>Action-oriented, experimentation-driven mindset — you prefer to ship, test, and iterate rather than over-plan;\u003C/li>\u003Cli>Proven ability to explore and validate new growth channels (e.g., LinkedIn outreach, LLM/search optimization, emerging acquisition channels);\u003C/li>\u003Cli>Experience automating marketing workflows and pipelines using AI tools and low-code solutions;\u003C/li>\u003Cli>Strong communication skills, including the ability to write clear UX copy and present experiment insights;\u003C/li>\u003Cli>Comfort working with low-code tools and making basic HTML/CSS adjustments;\u003C/li>\u003Cli>Experience building email flows using Mailchimp, HubSpot, or comparable tools;\u003C/li>\u003Cli>Hands-on experience with organic channels to attract qualified leads (SEO, content creation, articles, and other inbound strategies);\u003C/li>\u003Cli>Proficiency in launching and optimizing ad campaigns (Google Search, LinkedIn, or Meta);\u003C/li>\u003Cli>Experience with AI tools, chatbots, or CX platforms is a strong plus;\u003C/li>\u003Cli>\u003Cstrong>High level of ownership and autonomy — you define priorities, set your own tasks and KPIs, and take full responsibility for outcomes and results. \u003C/strong>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Benefits and Perks:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Small community, high ownership, fast execution;\u003C/li>\u003Cli>Providing services during business hours;\u003C/li>\u003Cli>Opportunity to cooperate fully remotely;\u003C/li>\u003Cli>Inclusive international environment;\u003C/li>\u003Cli>Compensation in USD;\u003C/li>\u003Cli>Rewards for referring friends;\u003C/li>\u003Cli>Balance between project workload and personal time, but also – internal health policy;\u003C/li>\u003Cli>Responsive leadership interested in your growth and long-lasting cooperation;\u003C/li>\u003Cli>Greenhouse conditions for self-development;\u003C/li>\u003Cli>A culture built on trust, with no time-tracking requirements.\u003C/li>\u003C/ul>\u003Cp>\u003Cem>*The items listed in this section may vary depending on the terms of your engagement. Certain benefits and conditions typically apply to employees; independent contractors may not be eligible for all of these. The specific terms, including compensation, benefits, and work conditions, will be clearly defined in your agreement if selected.\u003C/em>\u003C/p>\u003Cp>You can learn more about the company and its culture by visiting our official website and social pages on Facebook, Instagram, and LinkedIn.\u003C/p>\u003Cp>Are you a strategic thinker with a passion for data-driven marketing? Do you have a passion for experimenting, analyzing, and scaling SaaS or AI-powered products?\u003C/p>\u003Cp>Grab the chance to join us and send your CV in English, pointing out your outstanding skills!\u003C/p>\u003Cp>\u003Cbr>Know someone perfect for the role? Refer them and get rewarded!\u003C/p>\u003Cp>Your personal data will be processed as described in the SupportYourApp Candidate Privacy Notice.\u003C/p>\u003Cp>Internal job code:1BR\u003C/p>","SupportYourApp is an international Intelligent Support-as-a-Service company that has been providing business process outsourcing services to other IT companies around the globe (technical and customer support, services to improve customer experience) for the past 15 years. We have 1300+ people in our international community.We operate globally, supporting clients in 60+ languages, partnering with industry leaders like Masterсard, Calm and MacPaw. With international hubs and coworking spaces around the world, we also develop innovative products like Quidget and improve the customer experience every single day.About the product:Quidget is a platform for building AI agents that automate customer support across chat and email. These agents handle repetitive questions, work 24/7, and hand off complex issues to a human when needed.The AI is trained on a company’s docs, FAQs, and website content, allowing it to resolve 50%+ of common tickets automatically and support 45+ languages.Teams use Quidget to create support, sales, and onboarding agents in minutes — with no code — and reduce workload on their human team.About the role:We’re looking for a Product Marketing Manager who can fully own the entire marketing strategy and drive measurable, product-led growth across the entire funnel. In this role, you’ll launch and analyze experiments, optimize onboarding and high-intent pages, improve trial-to-paid conversion, run paid acquisition initiatives, and uncover opportunities using analytics tools. You’ll move fast, collaborate closely with product, design, and marketing, and use data — not assumptions — to accelerate growth. Let’s see what it takes 💛What you will do:Launch growth experiments (A/B tests, onboarding flows, copy changes);Improve trial-to-paid conversion with better UX, CTAs, and in-app nudges;Spot leaks in the funnel using PostHog, GA4, Clarity, and product data;Own high-intent pages like Pricing, Signup, and landing pages;Run paid acquisition tests (Meta, Google Search) and analyze CPL/ROI;Work with organic channels to attract qualified leads — SEO, content creation, articles, and other inbound strategies;Implement email marketing campaigns and optimize retention and activation flows;Collaborate with product, design, and marketing to move fast;Share weekly growth reports that focus on data;Be initiative-taking, proactive, and able to challenge assumptions.What you need to succeed in this role:3+ years of growth or marketing experience in Product-Led Growth, SaaS, or startup environments;English proficiency at Upper-Intermediate (B2+) or higher;Hands-on proficiency with growth and analytics tools such as PostHog, GA4, HubSpot, Make.com, or similar;Practical experience running experiments (UX, pricing, copy, CTAs, onboarding, or funnel tests);Action-oriented, experimentation-driven mindset — you prefer to ship, test, and iterate rather than over-plan;Proven ability to explore and validate new growth channels (e.g., LinkedIn outreach, LLM/search optimization, emerging acquisition channels);Experience automating marketing workflows and pipelines using AI tools and low-code solutions;Strong communication skills, including the ability to write clear UX copy and present experiment insights;Comfort working with low-code tools and making basic HTML/CSS adjustments;Experience building email flows using Mailchimp, HubSpot, or comparable tools;Hands-on experience with organic channels to attract qualified leads (SEO, content creation, articles, and other inbound strategies);Proficiency in launching and optimizing ad campaigns (Google Search, LinkedIn, or Meta);Experience with AI tools, chatbots, or CX platforms is a strong plus;High level of ownership and autonomy — you define priorities, set your own tasks and KPIs, and take full responsibility for outcomes and results. Benefits and Perks:Small community, high ownership, fast execution;Providing services during business hours;Opportunity to cooperate fully remotely;Inclusive international environment;Compensation in USD;Rewards for referring friends;Balance between project workload and personal time, but also – internal health policy;Responsive leadership interested in your growth and long-lasting cooperation;Greenhouse conditions for self-development;A culture built on trust, with no time-tracking requirements.*The items listed in this section may vary depending on the terms of your engagement. Certain benefits and conditions typically apply to employees; independent contractors may not be eligible for all of these. The specific terms, including compensation, benefits, and work conditions, will be clearly defined in your agreement if selected.You can learn more about the company and its culture by visiting our official website and social pages on Facebook, Instagram, and LinkedIn.Are you a strategic thinker with a passion for data-driven marketing? Do you have a passion for experimenting, analyzing, and scaling SaaS or AI-powered products?Grab the chance to join us and send your CV in English, pointing out your outstanding skills!Know someone perfect for the role? Refer them and get rewarded!Your personal data will be processed as described in the SupportYourApp Candidate Privacy Notice.Internal job code:1BR","2026-04-11T15:44:38.000Z","EUR",{"jsonldValid":21,"jsonld":9},{"id":98,"slug":99,"title":100,"companyname":101,"companylogo":9,"city":32,"country":33,"remote":21,"employmentType":102,"department":103,"content_html":104,"content_text":105,"years":17,"createdAt":75,"updatedAtISO":106,"postedAtISO":107,"hasSalary":21,"salaryMin":17,"salaryMax":17,"currency":40,"schema":108},"7dd01870f1ff4e3789ec71b8b57b9171d597785559859b1142ad4357c6b8c798","product-marketing-manager-at-zego-41132365fc","Product Marketing Manager","zego",[13],"Product","\u003Ch3>About Zego\u003C/h3>\u003Cp>At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.\u003C/p>\u003Cp>From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started.\u003C/p>\u003Ch3>About the Role\u003C/h3>\u003Cp>Reporting to the Marketing and Brand Director, this is a newly created role sitting at the intersection of product and marketing. You'll be the first dedicated PMM at Zego, which means you'll shape the function from scratch rather than inherit it.\u003C/p>\u003Cp>Your core job is to make Zego's products land. That means owning positioning and messaging across every customer-facing touchpoint, coordinating product launches, and being the person who ensures that what we build gets communicated in a way that drives real commercial results.\u003C/p>\u003Cp>Zego offers multiple products serving different audiences- private hire, van, delivery, and private car. Each has its own competitive context, maturity level, and customer segment. You'll be the person who makes that portfolio feel simple, credible, and worth choosing.\u003C/p>\u003Cp>Scope- This is an individual contributor role at senior level. You'll manage external relationships as needed, and work directly with the management team.\u003C/p>\u003Ch3>What You'll Be Doing\u003C/h3>\u003Ch3>Value Proposition, Positioning and Product Messaging\u003C/h3>\u003Cul>\u003Cli>Develop and maintain positioning and messaging, Ideal customer profiles (ICP) frameworks across Zego's full product portfolio, private hire, van, delivery, and private car, that clearly differentiate us in the market\u003C/li>\u003Cli>Build and maintain a centralised messaging library- positioning statements, value propositions, ICPs, feature descriptions translated into customer benefits, and FAQs that every team can pull from\u003C/li>\u003Cli>Own all product messaging across customer-facing channels- website, app, CRM, ads, and help docs, ensuring it is accurate, consistent, and up to date\u003C/li>\u003Cli>Translate complex insurance products and features into language that is simple, compelling, and relevant to each customer segment\u003C/li>\u003Cli>Act as the final sign-off on product accuracy before any customer-facing content goes live\u003C/li>\u003Cli>Audit existing product content regularly to find gaps, inaccuracies, or inconsistencies and drive resolution across teams\u003C/li>\u003Cli>Define and test messaging through landing pages, ads, email, and in-product copy, iterating based on performance data\u003C/li>\u003Cli>Partner with Brand, Design, CRM, Performance Marketing, and SEO to make sure product messaging carries correctly across every channel and drives activation, engagement, and retention\u003C/li>\u003Cli>Run regular enablement sessions to keep all business functions sharp on product knowledge, messaging, and competitive positioning\u003C/li>\u003C/ul>\u003Ch3>Product Launches and Go-to-Market\u003C/h3>\u003Cul>\u003Cli>Own GTM planning and execution for new product launches- from positioning and audience definition through to channel strategy, launch materials, and post-launch measurement\u003C/li>\u003Cli>Define launch objectives, success metrics, target segments, and messaging hierarchy for each launch\u003C/li>\u003Cli>Coordinate cross-functional marketing launch workstreams, aligning Design, Performance Marketing, CRM, Comms, and Partnerships around shared timelines and deliverables\u003C/li>\u003Cli>Build scalable launch playbooks and templates that improve with every cycle\u003C/li>\u003Cli>Run post-launch reviews- what worked, what didn't, and what changes next time\u003C/li>\u003Cli>Bring market, customer, and competitive intelligence into growth forums, ensuring how we structure and present our products reflects what customers actually value \u003C/li>\u003Cli>Build enablement materials for internal teams that interact with customers and partners- customer support and partnerships management\u003C/li>\u003Cli>Develop materials for Zego's partners such a Price Comparison Websites\u003C/li>\u003C/ul>\u003Ch3>Market Intelligence and Customer Insights\u003C/h3>\u003Cul>\u003Cli>Feed market intelligence, customer insight, and competitive findings back into product and marketing roadmap cycles to actively influence what gets built and how it gets prioritised\u003C/li>\u003Cli>Build and maintain customer feedback loops to continuously test and improve messaging\u003C/li>\u003Cli>Analyse customer journey data to identify drop-off points and develop messaging strategies to improve conversion\u003C/li>\u003Cli>Monitor the competitive landscape and translate findings into clear recommendations on positioning, features, and pricing messaging\u003C/li>\u003C/ul>\u003Ch3>What Success Looks Like\u003C/h3>\u003Cp>In your first six months\u003C/p>\u003Cul>\u003Cli>A complete messaging library is built, adopted, and live across all channels\u003C/li>\u003Cli>The first product launch playbook is shipped and used\u003C/li>\u003Cli>A process for messaging definition, testing and implementation is in place and trusted by channel owners \u003C/li>\u003C/ul>\u003Cp>By the end of year one\u003C/p>\u003Cul>\u003Cli>Measurable improvement in conversion metrics on ads and landing pages, driven by message testing\u003C/li>\u003Cli>Competitive positioning is documented, maintained, and actively used in decisions\u003C/li>\u003Cli>Partner enablement materials are in place for Zego's top relationships\u003C/li>\u003C/ul>\u003Ch3>What You'll Need to Be Successful\u003C/h3>\u003Ch3>Experience\u003C/h3>\u003Cul>\u003Cli>5+ years in product marketing roles for complex DTC products\u003C/li>\u003Cli>Background in Fintech, Insurtech, or another regulated, multi-product DTC environment strongly preferred\u003C/li>\u003Cli>Proven track record of translating complex or technical products into clear, compelling customer propositions and messaging that drive adoption\u003C/li>\u003Cli>Demonstrable ability to coordinate cross-functional product launches and hold multiple workstreams to account\u003C/li>\u003C/ul>\u003Ch3>Skills & Approach\u003C/h3>\u003Cul>\u003Cli>Exceptional written communication- you can articulate value propositions, product benefits and messaging, write a crisp one-pager or compelling landing page\u003C/li>\u003Cli>Strong commercial instinct- you understand how product marketing connects to revenue and can make the case for prioritisation decisions with data\u003C/li>\u003Cli>Comfortable with funnel analytics, customer research, and competitive analysis as tools to grow and use every day\u003C/li>\u003Cli>Strong stakeholder management skills- comfortable influencing across functions and the leadership team\u003C/li>\u003Cli>Self-starter who creates structure in complex environments and doesn't wait to be told what to do\u003C/li>\u003Cli>Active user of AI tools to build agents and workflows accelerating learning, execution and analysis\u003C/li>\u003C/ul>\u003Ch3>How We Work\u003C/h3>\u003Cp>We believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid!\u003C/p>\u003Cp>Our hybrid way of working is unique. We foster a flexible approach that empowers every Zegon to perform at their best. We ask you to spend at least one day a week in our central London office. Every team has the flexibility to choose the day that works best for them. We cover the costs for all company-wide events (3 per year), and also provide a separate hybrid contribution to help pay towards other travel costs. We think it's a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life.\u003C/p>\u003Ch3>Our Approach to AI\u003C/h3>\u003Cp>We believe in the power of AI to meaningfully improve how we work, helping us move faster, think differently, and focus on what matters most. At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day. This is your chance to do the most meaningful work of your career and we'll provide you with the tools, support, and freedom to do it well.\u003C/p>\u003Ch3>Benefits\u003C/h3>\u003Cp>We reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. And that's just for starters.\u003C/p>\u003Cp>We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status. If you need any support with your application please get in touch with us on people@zego.com\u003C/p>\u003Cp>#LI-AH1\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>","About ZegoAt Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started.About the RoleReporting to the Marketing and Brand Director, this is a newly created role sitting at the intersection of product and marketing. You'll be the first dedicated PMM at Zego, which means you'll shape the function from scratch rather than inherit it.Your core job is to make Zego's products land. That means owning positioning and messaging across every customer-facing touchpoint, coordinating product launches, and being the person who ensures that what we build gets communicated in a way that drives real commercial results.Zego offers multiple products serving different audiences- private hire, van, delivery, and private car. Each has its own competitive context, maturity level, and customer segment. You'll be the person who makes that portfolio feel simple, credible, and worth choosing.Scope- This is an individual contributor role at senior level. You'll manage external relationships as needed, and work directly with the management team.What You'll Be DoingValue Proposition, Positioning and Product MessagingDevelop and maintain positioning and messaging, Ideal customer profiles (ICP) frameworks across Zego's full product portfolio, private hire, van, delivery, and private car, that clearly differentiate us in the marketBuild and maintain a centralised messaging library- positioning statements, value propositions, ICPs, feature descriptions translated into customer benefits, and FAQs that every team can pull fromOwn all product messaging across customer-facing channels- website, app, CRM, ads, and help docs, ensuring it is accurate, consistent, and up to dateTranslate complex insurance products and features into language that is simple, compelling, and relevant to each customer segmentAct as the final sign-off on product accuracy before any customer-facing content goes liveAudit existing product content regularly to find gaps, inaccuracies, or inconsistencies and drive resolution across teamsDefine and test messaging through landing pages, ads, email, and in-product copy, iterating based on performance dataPartner with Brand, Design, CRM, Performance Marketing, and SEO to make sure product messaging carries correctly across every channel and drives activation, engagement, and retentionRun regular enablement sessions to keep all business functions sharp on product knowledge, messaging, and competitive positioningProduct Launches and Go-to-MarketOwn GTM planning and execution for new product launches- from positioning and audience definition through to channel strategy, launch materials, and post-launch measurementDefine launch objectives, success metrics, target segments, and messaging hierarchy for each launchCoordinate cross-functional marketing launch workstreams, aligning Design, Performance Marketing, CRM, Comms, and Partnerships around shared timelines and deliverablesBuild scalable launch playbooks and templates that improve with every cycleRun post-launch reviews- what worked, what didn't, and what changes next timeBring market, customer, and competitive intelligence into growth forums, ensuring how we structure and present our products reflects what customers actually value Build enablement materials for internal teams that interact with customers and partners- customer support and partnerships managementDevelop materials for Zego's partners such a Price Comparison WebsitesMarket Intelligence and Customer InsightsFeed market intelligence, customer insight, and competitive findings back into product and marketing roadmap cycles to actively influence what gets built and how it gets prioritisedBuild and maintain customer feedback loops to continuously test and improve messagingAnalyse customer journey data to identify drop-off points and develop messaging strategies to improve conversionMonitor the competitive landscape and translate findings into clear recommendations on positioning, features, and pricing messagingWhat Success Looks LikeIn your first six monthsA complete messaging library is built, adopted, and live across all channelsThe first product launch playbook is shipped and usedA process for messaging definition, testing and implementation is in place and trusted by channel owners By the end of year oneMeasurable improvement in conversion metrics on ads and landing pages, driven by message testingCompetitive positioning is documented, maintained, and actively used in decisionsPartner enablement materials are in place for Zego's top relationshipsWhat You'll Need to Be SuccessfulExperience5+ years in product marketing roles for complex DTC productsBackground in Fintech, Insurtech, or another regulated, multi-product DTC environment strongly preferredProven track record of translating complex or technical products into clear, compelling customer propositions and messaging that drive adoptionDemonstrable ability to coordinate cross-functional product launches and hold multiple workstreams to accountSkills & ApproachExceptional written communication- you can articulate value propositions, product benefits and messaging, write a crisp one-pager or compelling landing pageStrong commercial instinct- you understand how product marketing connects to revenue and can make the case for prioritisation decisions with dataComfortable with funnel analytics, customer research, and competitive analysis as tools to grow and use every dayStrong stakeholder management skills- comfortable influencing across functions and the leadership teamSelf-starter who creates structure in complex environments and doesn't wait to be told what to doActive user of AI tools to build agents and workflows accelerating learning, execution and analysisHow We WorkWe believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid!Our hybrid way of working is unique. We foster a flexible approach that empowers every Zegon to perform at their best. We ask you to spend at least one day a week in our central London office. Every team has the flexibility to choose the day that works best for them. We cover the costs for all company-wide events (3 per year), and also provide a separate hybrid contribution to help pay towards other travel costs. We think it's a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life.Our Approach to AIWe believe in the power of AI to meaningfully improve how we work, helping us move faster, think differently, and focus on what matters most. At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day. This is your chance to do the most meaningful work of your career and we'll provide you with the tools, support, and freedom to do it well.BenefitsWe reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. And that's just for starters.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status. If you need any support with your application please get in touch with us on people@zego.com#LI-AH1#LI-Hybrid","2026-04-11 17:44:39","2026-04-11T15:44:39.000Z",{"jsonldValid":21,"jsonld":9},1775956618728]