[{"data":1,"prerenderedAt":91},["ShallowReactive",2],{"$fe81i7Lw2-dNpbJkUzdeTJLUcQmnHUrMQM8fpVGi5_14":3,"$f4sO1S1BpV5Gu3FJTP_ywytBFSoAkHcq4JeJ8mf49dg0":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":25},"aae6a528c5351147df7446d92c2f8568d0db7e500801fa7a32613de70ec177e1","senior-associate-retention-marketing-at-humana-6fd7dc1d1a","Senior Associate, Retention Marketing","Humana","https://logo.clearbit.com/careers.humana.com","Insurance","Remote Nationwide","Nationwide",true,[15],"Full-time","Marketing","\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>Become a part of our caring community and help us put health first\u003Cbr>\u003Cbr>CenterWell is committed to building lasting relationships with our members—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you’ll help develop and execute campaigns that reinforce value, build trust, and reduce churn.\u003Cbr>\u003Cbr>This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cp>Across these openings, responsibilities may include:\u003C/p>\u003Cp>· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.\u003C/p>\u003Cp>· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.\u003C/p>\u003Cp>· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.\u003C/p>\u003Cp>· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.\u003C/p>\u003Cp>· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.\u003C/p>\u003Cp>· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.\u003C/p>\u003Cp>· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.\u003C/p>\u003Cp>· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.\u003C/p>\u003Cp>· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.\u003C/p>\u003Cp>\u003Cb>Required Qualifications\u003C/b>\u003C/p>\u003Cp>· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.\u003C/p>\u003Cp>· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.\u003C/p>\u003Cp>· Proven ability to manage multiple projects simultaneously with strong attention to detail.\u003C/p>\u003Cp>· Hands-on experience with CRM platforms and marketing automation tools.\u003C/p>\u003Cp>· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.\u003C/p>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cp>· Experience in healthcare, insurance, senior services, or other regulated industries.\u003C/p>\u003Cp>· Familiarity with agile marketing methodologies and cross-functional team collaboration.\u003C/p>\u003Cp>· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.\u003C/p>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>\u003Cb>Additional Information\u003C/b>\u003C/p>\u003Cp>\u003Cb>This position will require you to operate on Eastern Standard Time (EST) hours. \u003C/b>\u003C/p>\u003Cp>To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:\u003C/p>\u003Cul>\u003Cli>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested\u003C/li>\u003Cli>Satellite, cellular and microwave connection can be used only if approved by leadership\u003C/li>\u003Cli>Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.\u003C/li>\u003Cli>Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.\u003C/li>\u003Cli>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information\u003C/li>\u003C/ul>\u003Cp>Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:\u003C/p>\u003Cul>\u003Cli>Health benefits effective day 1\u003C/li>\u003Cli>Paid time off, holidays, volunteer time and jury duty pay\u003C/li>\u003Cli>Recognition pay\u003C/li>\u003Cli>401(k) retirement savings plan with employer match\u003C/li>\u003Cli>Tuition assistance\u003C/li>\u003Cli>Scholarships for eligible dependents\u003C/li>\u003Cli>Parental and caregiver leave\u003C/li>\u003Cli>Employee charity matching program\u003C/li>\u003Cli>Network Resource Groups (NRGs)\u003C/li>\u003Cli>Career development opportunities\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Our Hiring Process\u003C/b>\u003C/p>\u003Cp>As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.\u003C/p>\u003Cp>If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.\u003C/p>\u003Cp>If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.\u003C/p>\u003Cp>Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.\u003C/p>Work at Home Requirements
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$94,900 - $130,500 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 07-06-2026\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community Become a part of our caring community and help us put health firstCenterWell is committed to building lasting relationships with our members—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you’ll help develop and execute campaigns that reinforce value, build trust, and reduce churn.This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.Key ResponsibilitiesAcross these openings, responsibilities may include:· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.Required Qualifications· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.· Proven ability to manage multiple projects simultaneously with strong attention to detail.· Hands-on experience with CRM platforms and marketing automation tools.· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.Preferred Qualifications· Experience in healthcare, insurance, senior services, or other regulated industries.· Familiarity with agile marketing methodologies and cross-functional team collaboration.· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.Use your skills to make an impact  Additional InformationThis position will require you to operate on Eastern Standard Time (EST) hours. To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.Work at Home Requirements
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 07-06-2026About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",0,1782920192000,"2026-07-01 17:37:14","2026-07-01T15:37:14.000Z",false,"USD",{"jsonldValid":23,"jsonld":26},"",{"jobs":28},[29,38,49,62,70,81],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":33,"department":34,"content_html":35,"content_text":36,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":37},"1493153b1274c454ac729ea6232c0d7b0033e3bf7e8b888111b4b3d6b81e943b","lead-prevention-marketing-at-humana-b92fd0e48a","Lead, Prevention Marketing",[15],"Other","\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.\u003Cp>The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.\u003C/p>\u003Cp>\u003Cb>Responsibilities may vary by focus area, but typically include:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.\u003C/li>\u003Cli>Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.\u003C/li>\u003Cli>Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.\u003C/li>\u003Cli>Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.\u003C/li>\u003Cli>Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.\u003C/li>\u003Cli>Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.\u003C/li>\u003Cli>Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>\u003Cb>Required Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.\u003C/li>\u003Cli>5+ years of experience in lifecycle or customer engagement marketing.\u003C/li>\u003Cli>2+ years of experience leading agile teams or cross-functional pods.\u003C/li>\u003Cli>Strong understanding of omni-channel marketing and journey orchestration.\u003C/li>\u003Cli>Experience with marketing automation platforms and CRM tools.\u003C/li>\u003Cli>Excellent facilitation, prioritization, and problem-solving skills.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Experience in healthcare, insurance, or other regulated industries.\u003C/li>\u003Cli>Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).\u003C/li>\u003Cli>Exposure to agile marketing operating models and performance optimization frameworks.\u003C/li>\u003Cli>Live within 50 miles of Louisville, KY or Nashville, TN\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Additional Information\u003C/b>\u003C/p>\u003Cul>\u003Cli>Must be willing to work EST hours typically 8am-5pm EST\u003C/li>\u003C/ul>Work at Home Requirements
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$126,300 - $173,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 07-05-2026\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.Responsibilities may vary by focus area, but typically include:Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.Use your skills to make an impact  Required QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.5+ years of experience in lifecycle or customer engagement marketing.2+ years of experience leading agile teams or cross-functional pods.Strong understanding of omni-channel marketing and journey orchestration.Experience with marketing automation platforms and CRM tools.Excellent facilitation, prioritization, and problem-solving skills.Preferred QualificationsExperience in healthcare, insurance, or other regulated industries.Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).Exposure to agile marketing operating models and performance optimization frameworks.Live within 50 miles of Louisville, KY or Nashville, TNAdditional InformationMust be willing to work EST hours typically 8am-5pm ESTWork at Home Requirements
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 07-05-2026About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",{"jsonldValid":23,"jsonld":26},{"id":39,"slug":40,"title":41,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":42,"department":16,"content_html":43,"content_text":44,"years":19,"createdAt":45,"updatedAtISO":46,"postedAtISO":47,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":48},"52f2aaf75d414b7a46517fbd4c255c5a3402fa56ff9851cce1ac23da2957b826","crm-lead-centerwell-marketing-at-humana-419e17c480","CRM Lead, CenterWell Marketing",[15],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The CRM Marketing Lead for CenterWell Customer Onboarding, Retention and Engagement defines and drives the strategic vision for customer lifecycle marketing initiatives that accelerate business growth and deepen customer relationships. This role translates data-driven insights into actionable strategies, shaping how engagement marketing influences overall business performance.\u003Cbr>\u003Cbr>This role operates across a broad range of complex challenges, from developing long-term engagement frameworks to optimizing journey and offer performance, ensuring alignment with organizational goals. By identifying opportunities, prioritizing initiatives, and guiding execution, this role plays a key part in advancing a cohesive, insight-led marketing strategy that delivers measurable impact for the CenterWell Marketing Pod.\u003Cp>Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys, aligned with enterprise goals and customer needs.\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define and evolve the go-to-market strategy for CenterWell onboarding, retention and engagement, ensuring alignment with enterprise priorities, customer insights, and lifecycle needs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Architect integrated, multi-channel engagement strategies across email, direct mail, SMS, app, web, and assisted channels—guiding execution to ensure consistency, personalization, and measurable business impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish and lead a strategic learning agenda by developing hypotheses, designing experiments, and translating performance insights into optimization opportunities and future growth strategies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive strategic planning within agile pod structures by setting priorities, aligning stakeholders, and ensuring work streams are focused on high-impact initiatives tied to key business outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proactively identify and mitigate risks, dependencies, and organizational barriers, influencing cross-functional teams to enable seamless execution and informed decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with product, analytics, and channel leaders to define and embed advanced personalization strategies, including Next Best Action (NBA) frameworks, across member touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Synthesize performance data into actionable insights, delivering strategic recommendations that inform roadmap development, investment decisions, and ongoing evolution of engagement strategies.\u003C/p>\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>\u003Cb>Required Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business, Communications, or a related field or 4+ years of relevant experience.\u003C/li>\u003Cli>5+ years of experience in lifecycle, retention, or customer engagement marketing.\u003C/li>\u003Cli>2+ years of experience leading agile teams or cross-functional pods.\u003C/li>\u003Cli>Strong understanding of omni-channel marketing and journey orchestration.\u003C/li>\u003Cli>Experience with marketing automation platforms and CRM tools.\u003C/li>\u003Cli>Excellent facilitation, prioritization, and problem-solving skills.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Experience in healthcare, insurance, or other regulated industries.\u003C/li>\u003Cli>Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).\u003C/li>\u003Cli>Exposure to agile marketing operating models and performance optimization frameworks.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Additional Information\u003C/b>\u003C/p>\u003Cp>\u003Cb>This position operates on Eastern Standard Time (EST) hours\u003C/b>\u003C/p>\u003Cp>\u003Cb>This position might require occasional travel\u003C/b>\u003C/p>\u003Cp>\u003Cb>Virtual Pre-Screen\u003C/b>\u003C/p>\u003Cp>As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.\u003C/p>\u003Cp>If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.\u003C/p>\u003Cp>Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.\u003C/p>\u003Cp>\u003Cb>Work-At-Home Requirements\u003C/b>\u003C/p>\u003Cp>At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information\u003C/p>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$126,300 - $173,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 06-29-2026\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The CRM Marketing Lead for CenterWell Customer Onboarding, Retention and Engagement defines and drives the strategic vision for customer lifecycle marketing initiatives that accelerate business growth and deepen customer relationships. This role translates data-driven insights into actionable strategies, shaping how engagement marketing influences overall business performance.This role operates across a broad range of complex challenges, from developing long-term engagement frameworks to optimizing journey and offer performance, ensuring alignment with organizational goals. By identifying opportunities, prioritizing initiatives, and guiding execution, this role plays a key part in advancing a cohesive, insight-led marketing strategy that delivers measurable impact for the CenterWell Marketing Pod.Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys, aligned with enterprise goals and customer needs.Define and evolve the go-to-market strategy for CenterWell onboarding, retention and engagement, ensuring alignment with enterprise priorities, customer insights, and lifecycle needs.Architect integrated, multi-channel engagement strategies across email, direct mail, SMS, app, web, and assisted channels—guiding execution to ensure consistency, personalization, and measurable business impact.Establish and lead a strategic learning agenda by developing hypotheses, designing experiments, and translating performance insights into optimization opportunities and future growth strategies.Drive strategic planning within agile pod structures by setting priorities, aligning stakeholders, and ensuring work streams are focused on high-impact initiatives tied to key business outcomes.Proactively identify and mitigate risks, dependencies, and organizational barriers, influencing cross-functional teams to enable seamless execution and informed decision-making.Partner with product, analytics, and channel leaders to define and embed advanced personalization strategies, including Next Best Action (NBA) frameworks, across member touchpoints.Synthesize performance data into actionable insights, delivering strategic recommendations that inform roadmap development, investment decisions, and ongoing evolution of engagement strategies.Use your skills to make an impact  Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field or 4+ years of relevant experience.5+ years of experience in lifecycle, retention, or customer engagement marketing.2+ years of experience leading agile teams or cross-functional pods.Strong understanding of omni-channel marketing and journey orchestration.Experience with marketing automation platforms and CRM tools.Excellent facilitation, prioritization, and problem-solving skills.Preferred QualificationsExperience in healthcare, insurance, or other regulated industries.Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).Exposure to agile marketing operating models and performance optimization frameworks.Additional InformationThis position operates on Eastern Standard Time (EST) hoursThis position might require occasional travelVirtual Pre-ScreenAs part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.Work-At-Home RequirementsAt minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationTravel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 06-29-2026About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",1782488038000,"2026-06-26 17:34:53","2026-06-26T15:34:53.000Z",{"jsonldValid":23,"jsonld":26},{"id":50,"slug":51,"title":52,"companyname":8,"companylogo":9,"companyIndustry":10,"city":53,"country":54,"remote":23,"employmentType":55,"department":16,"content_html":56,"content_text":57,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":61},"804ff29ccd6f1983bac8286ab2cbf58541cab67d24423a9599babbbabd1041ca","lead-martech-architect-at-humana-e905b9717e","Lead MarTech Architect","Waterside Bldg","United States",[15],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.\u003Cbr>\u003Cbr>Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.\u003Cp>Key Responsibilities\u003C/p>\u003Cul>\u003Cli>Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.\u003C/li>\u003Cli>Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.\u003C/li>\u003Cli>Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.\u003C/li>\u003Cli>Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.\u003C/li>\u003Cli>Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.\u003C/li>\u003Cli>Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.\u003C/li>\u003Cli>Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.\u003C/li>\u003Cli>Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).\u003C/li>\u003Cli>Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.\u003C/li>\u003Cli>Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.\u003C/li>\u003Cli>Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.\u003C/li>\u003Cli>Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.\u003C/li>\u003Cli>Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.\u003C/li>\u003Cli>Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.\u003C/li>\u003Cli>Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.\u003C/li>\u003Cli>Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.\u003C/li>\u003Cli>Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.\u003C/li>\u003Cli>Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.\u003C/li>\u003Cli>Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.\u003C/li>\u003Cli>Ability to operate at executive altitude while remaining grounded in technical and analytical execution.\u003C/li>\u003Cli>Proven ability to influence architecture decisions across matrixed teams and external vendors.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.\u003C/li>\u003Cli>Experience within healthcare payer or provider ecosystems.\u003C/li>\u003Cli>Experience working within SAFe or other scaled agile delivery models.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>Additional Information:\u003C/p>\u003Cp>This is a remote position but located within a specific geography.\u003C/p>\u003Cp>Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.\u003C/p>\u003Cp>To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:\u003Cbr>\u003Cbr>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.\u003Cbr>Satellite, cellular and microwave connection can be used only if approved by leadership.\u003Cbr>Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.\u003Cbr>Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.\u003Cbr>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.\u003C/p>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$142,300 - $195,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.Key ResponsibilitiesOwn the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.Use your skills to make an impact  Required Qualifications12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.Ability to operate at executive altitude while remaining grounded in technical and analytical execution.Proven ability to influence architecture decisions across matrixed teams and external vendors.Preferred QualificationsHands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.Experience within healthcare payer or provider ecosystems.Experience working within SAFe or other scaled agile delivery models. Additional Information:This is a remote position but located within a specific geography.Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.Satellite, cellular and microwave connection can be used only if approved by leadership.Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $142,300 - $195,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",1777908391000,"2026-05-04 17:26:47","2026-05-04T15:26:47.000Z",{"jsonldValid":23,"jsonld":26},{"id":63,"slug":64,"title":65,"companyname":8,"companylogo":9,"companyIndustry":10,"city":53,"country":54,"remote":23,"employmentType":66,"department":16,"content_html":67,"content_text":68,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":69},"f0fe91fff09975a47ff25d9428b0bf91a60a7a23074532095a27fdb86f7c7ca9","senior-martech-architect-at-humana-b45ea85122","Senior Martech Architect",[15],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms.\u003Cbr>Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.\u003Cp>Key Responsibilities\u003C/p>\u003Cul>\u003Cli>Design and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.\u003C/li>\u003Cli>Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.\u003C/li>\u003Cli>Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.\u003C/li>\u003Cli>Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.\u003C/li>\u003Cli>Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.\u003C/li>\u003Cli>Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.\u003C/li>\u003Cli>Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.\u003C/li>\u003Cli>Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).\u003C/li>\u003Cli>Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.\u003C/li>\u003Cli>Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.\u003C/li>\u003Cli>Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.\u003C/li>\u003Cli>Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.\u003C/li>\u003Cli>Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.\u003C/li>\u003Cli>Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.\u003C/li>\u003Cli>Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.\u003C/li>\u003Cli>Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.\u003C/li>\u003Cli>Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.\u003C/li>\u003Cli>Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.\u003C/li>\u003Cli>Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Experience with Adobe Experience Manager (AEM), including headless implementations.\u003C/li>\u003Cli>Experience with enterprise CCM platforms such as OpenText Exstream or similar.\u003C/li>\u003Cli>Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations.\u003C/li>\u003Cli>Experience working within SAFe or other scaled agile delivery frameworks.\u003C/li>\u003C/ul>\u003Cp>This is a remote position but located within a specific geography.\u003C/p>\u003Cp>\u003Cb>Work-At-Home Requirements\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:\u003C/p>\u003C/li>\u003Cli>\u003Cp>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested\u003C/p>\u003C/li>\u003Cli>\u003Cp>Satellite, cellular and microwave connection can be used only if approved by leadership\u003C/p>\u003C/li>\u003Cli>\u003Cp>Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information\u003C/p>\u003C/li>\u003C/ul>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$106,900 - $147,000 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms.Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.Key ResponsibilitiesDesign and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.Use your skills to make an impact  Required Qualifications8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.Preferred QualificationsExperience with Adobe Experience Manager (AEM), including headless implementations.Experience with enterprise CCM platforms such as OpenText Exstream or similar.Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations.Experience working within SAFe or other scaled agile delivery frameworks.This is a remote position but located within a specific geography.Work-At-Home RequirementsTo ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipAssociates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationTravel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $106,900 - $147,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",{"jsonldValid":23,"jsonld":26},{"id":71,"slug":72,"title":73,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":74,"department":16,"content_html":75,"content_text":76,"years":19,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":80},"0dbf60f06765268aa7e5ef1f32d89441cd15ad296d9401bb8a8866a722c26904","lead-product-owner-retention-marketing-at-humana-76a10b3af8","Lead Product Owner, Retention Marketing",[15],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.\u003Cp>Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs.\u003C/p>\u003Cul>\u003Cli>Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.\u003C/li>\u003Cli>Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.\u003C/li>\u003Cli>Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.\u003C/li>\u003Cli>Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.\u003C/li>\u003Cli>Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.\u003C/li>\u003Cli>Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>\u003Cb>Required Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience.\u003C/li>\u003Cli>5+ years of experience in lifecycle, onboarding, or customer engagement marketing.\u003C/li>\u003Cli>2+ years of experience leading agile teams or cross-functional pods.\u003C/li>\u003Cli>Strong understanding of omni-channel marketing and journey orchestration.\u003C/li>\u003Cli>Experience with marketing automation platforms and CRM tools.\u003C/li>\u003Cli>Excellent facilitation, prioritization, and problem-solving skills.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Experience in healthcare, insurance, or other regulated industries.\u003C/li>\u003Cli>Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).\u003C/li>\u003Cli>Exposure to agile marketing operating models and performance optimization frameworks.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Additional Information\u003C/b>\u003C/p>\u003Cp>\u003Cb>This position operates on Eastern Standard Time (EST) hours\u003C/b>\u003C/p>\u003Cp>\u003Cb>This position might require occasional travel\u003C/b>\u003C/p>\u003Cp>\u003Cb>Virtual Pre-Screen\u003C/b>\u003C/p>\u003Cp>As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.\u003C/p>\u003Cp>If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.\u003C/p>\u003Cp>Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.\u003C/p>\u003Cp>\u003Cb>Work-At-Home Requirements\u003C/b>\u003C/p>\u003Cp>At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information\u003C/p>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$126,300 - $173,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs.Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.Use your skills to make an impact  Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience.5+ years of experience in lifecycle, onboarding, or customer engagement marketing.2+ years of experience leading agile teams or cross-functional pods.Strong understanding of omni-channel marketing and journey orchestration.Experience with marketing automation platforms and CRM tools.Excellent facilitation, prioritization, and problem-solving skills.Preferred QualificationsExperience in healthcare, insurance, or other regulated industries.Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).Exposure to agile marketing operating models and performance optimization frameworks.Additional InformationThis position operates on Eastern Standard Time (EST) hoursThis position might require occasional travelVirtual Pre-ScreenAs part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.Work-At-Home RequirementsAt minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationTravel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",1776482828000,"2026-04-18 05:27:47","2026-04-18T03:27:47.000Z",{"jsonldValid":23,"jsonld":26},{"id":82,"slug":83,"title":52,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":84,"department":16,"content_html":85,"content_text":86,"years":19,"createdAt":87,"updatedAtISO":88,"postedAtISO":89,"hasSalary":23,"salaryMin":19,"salaryMax":19,"currency":24,"schema":90},"35f3ea14b6b8507f29a261d201826babce918ab516f27d8f4509994c8510d87a","lead-martech-architect-at-humana-1d22635556",[15],"\u003Ch1>\u003Cb>Become a part of our caring community and help us put health first\u003C/b>\u003Cbr> \u003C/h1>The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.\u003Cbr>\u003Cbr>Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.\u003Cp>Key Responsibilities\u003C/p>\u003Cul>\u003Cli>Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.\u003C/li>\u003Cli>Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.\u003C/li>\u003Cli>Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.\u003C/li>\u003Cli>Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.\u003C/li>\u003Cli>Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.\u003C/li>\u003Cli>Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.\u003C/li>\u003Cli>Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.\u003C/li>\u003Cli>Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).\u003C/li>\u003Cli>Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.\u003C/li>\u003Cli>Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.\u003C/li>\u003Cli>Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.\u003C/li>\u003Cli>Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.\u003C/li>\u003Cli>Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.\u003C/li>\u003Cli>Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.\u003C/li>\u003Cli>Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.\u003C/li>\u003Cli>Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.\u003C/li>\u003Cli>Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.\u003C/li>\u003Cli>Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.\u003C/li>\u003Cli>Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.\u003C/li>\u003Cli>Ability to operate at executive altitude while remaining grounded in technical and analytical execution.\u003C/li>\u003Cli>Proven ability to influence architecture decisions across matrixed teams and external vendors.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.\u003C/li>\u003Cli>Experience within healthcare payer or provider ecosystems.\u003C/li>\u003Cli>Experience working within SAFe or other scaled agile delivery models.\u003C/li>\u003C/ul>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$142,300 - $195,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-29-2026\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community and help us put health first The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.Key ResponsibilitiesOwn the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.Use your skills to make an impact  Required Qualifications12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.Ability to operate at executive altitude while remaining grounded in technical and analytical execution.Proven ability to influence architecture decisions across matrixed teams and external vendors.Preferred QualificationsHands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.Experience within healthcare payer or provider ecosystems.Experience working within SAFe or other scaled agile delivery models.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $142,300 - $195,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-29-2026About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",1769513825000,"2026-01-27 12:37:31","2026-01-27T11:37:31.000Z",{"jsonldValid":23,"jsonld":26},1782981746065]