[{"data":1,"prerenderedAt":113},["ShallowReactive",2],{"$fY7H6Lv9JZXUa7y0bhFXviivNAgRhxoOLd1KpzA-Wy_E":3,"$fzRDSQNpaDaK-ZPmTxxa2TPlvDPBbWtfMYCfZFuJDnrU":30},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":25,"salaryMax":26,"currency":27,"schema":28},"c0b1f10a186a223068aeea57c7bb5e5cd60817c7cc3b1de3f01035fbed0f57fc","senior-bi-engineer-crm-at-general-motors-68a5154fbd","Senior BI Engineer, CRM","General Motors","https://logo.clearbit.com/gm.com","We’re on a journey to create a world with zero crashes, zero emissions and zero congestion. See how we’ll get there.","Automotive","Remote - United States","United States",true,[16],"Full-time","Marketing","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. \u003C/b>\u003C/p>\u003Cp>\u003Cb>\u003Cu>The Role\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cspan>As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>You will collaborate with cross-functional teams including\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>MarTech\u003C/span>\u003Cspan>, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics.\u003C/span> \u003C/p>\u003Cp>\u003Cb>\u003Cu>What You’ll Do\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and troubleshoot data-related issues,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure).\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Your Skills & Abilities (Required Qualifications) \u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Bachelor’s or\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Master’s degree in Computer Science\u003C/span>\u003Cspan>, Data Analytics, Information Systems, or related\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>field\u003C/span>\u003Cspan>.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>5 - 7\u003C/span>\u003Cspan>+ years of experience in BI engineering, preferably in marketing analytics\u003C/span>\u003Cspan>, CRM analytics, or customer lifecycle\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>domains.\u003C/span>\u003C/li>\u003Cli>\u003Cspan>Master of\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Microsoft Excel and various BI\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>(Tableau,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>PowerBI\u003C/span>\u003Cspan>),\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>and analytical tools.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>E\u003C/span>\u003Cspan>xperience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>At least 5\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>years experience\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL. Ability to use custom SQL for complex data pulls.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Familiarity with cloud platforms (Azure preferred) and data governance practices.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Excellent communication and stakeholder management skills.\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>What Can Give You a Competitive Advantage (Preferred Qualifications)\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cspan>Experience working in agile squads or cross-functional pods.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Ability to synthesize insights across channels and recommend strategic shifts.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Passion for enabling data democratization and driving marketing transformation.\u003C/span> \u003C/li>\u003Cli>\u003Cspan>Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications).\u003C/span> \u003C/li>\u003C/ul>\u003Cp>This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Compensation: \u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>The expected base compensation for this role is: $106,600 - $174,800. Actual base compensation within the identified range will vary based on factors relevant to the position. \u003C/li>\u003Cli>Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. \u003C/li>\u003Cli>Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. \u003C/li>\u003C/ul>\u003Cp>GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)\u003C/p>\u003Cp>#LI-CC1\u003C/p>



\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us\u003C/b> \u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Benefits Overview\u003C/b>\u003C/p>\u003Cp>From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities (U.S.)\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003C/p>\u003Cp>All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. \u003C/p>\u003Cp>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionThis role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The RoleAs a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence. You will collaborate with cross-functional teams including MarTech, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics. What You’ll DoLead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics. Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics. Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation. Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs. Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions. Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting. Identify and troubleshoot data-related issues, optimize CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure). Your Skills & Abilities (Required Qualifications) Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, or related field. 5 - 7+ years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycle domains.Master of Microsoft Excel and various BI (Tableau, PowerBI), and analytical tools. Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions. At least 5 years experience writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL. Ability to use custom SQL for complex data pulls. Familiarity with cloud platforms (Azure preferred) and data governance practices. Excellent communication and stakeholder management skills. What Can Give You a Competitive Advantage (Preferred Qualifications)Experience working in agile squads or cross-functional pods. Ability to synthesize insights across channels and recommend strategic shifts. Passion for enabling data democratization and driving marketing transformation. Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications). This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.Compensation: The expected base compensation for this role is: $106,600 - $174,800. Actual base compensation within the identified range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)#LI-CC1



About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",0,1774754921000,"2026-03-29 05:29:05","2026-03-29T03:29:05.000Z",false,106600,174800,"USD",{"jsonldValid":24,"jsonld":29},"",{"jobs":31},[32,45,58,73,81,98],{"id":33,"slug":34,"title":35,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":36,"country":29,"remote":24,"employmentType":37,"department":38,"content_html":39,"content_text":40,"years":20,"createdAt":41,"updatedAtISO":42,"postedAtISO":43,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":27,"schema":44},"46b1228ce07e1986b193377fbe9349bad7b1cd1be198a78f5a9393cf55d63f2c","director-marketing-and-engagement-platforms-product-manageme-at-general-motors-06affdfe94","Director, Marketing & Engagement Platforms Product Management","2 Locations",[16],"Other","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cspan>The\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Director, Marketing & Engagement Platforms Product Management\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>is a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>who’s\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>capabilities are\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>leveraged\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>across the enterprise in various capacities.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This role is instrumental in driving GM's transformation toward world-class, data-driven, and AI-enabled marketing capabilities. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech, audience\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>selection\u003C/span>\u003Cspan>, and cross-platform capabilities.\u003C/span>\u003Cspan> \u003C/span> \u003C/p>\u003Cp>\u003Cspan>The ideal candidate is a strategic thinker who can bridge the gap between various teams – including but not limited to Engineering, Brand Marketing, Media, Owner Experience, Design, ensuring the Marketing & Engagement Platforms meet the needs of various, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>largely different\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>business needs. This role requires a hands-on leader who is both fluent in\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>technology\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>but understands how to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>influence\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>at\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>various levels of leadership.\u003C/span> \u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b> \u003C/p>\u003Cp>\u003Cb>Strategic Leadership & Vision\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Unified Channel Strategy:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Enterprise Roadmap:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>breaks down silos and builds tools\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and platforms that have broad use across the enterprise.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Modern Marketing Transformation:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead the organizational shift toward a closed-loop ecosystem where\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>marketing activity\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>is\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimized\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>by first-party\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>data\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>predictive AI modeling,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>and CRM insights.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Product Management Excellence\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Execution:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>web\u003C/span>\u003Cspan>, CRM, and media.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Value Realization:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Discovery & Innovation:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers.\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Platform & Technology Strategy\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Designing a best-in-class ecosystem:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Partner with Engineering and Data Science teams to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>architect\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>a superior marketing technology landscape by integrating top-tier AdTech and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>MarTech\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>solutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AI & Automation\u003Cspan> \u003C/span>Opportunities:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Lead the strategy for operationalizing platform-native AI (e.g., Adobe Sensei, Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Stack Architecture:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Evolve GM's stack with deep\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>expertise\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>across:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Adobe Experience Cloud:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>AEM,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>AEP,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Adobe Campaign, Analytics, Target\u003C/span>\u003Cspan>,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>WebSDK\u003C/span>\u003Cspan>,\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and AI-driven content supply chain tools\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Salesforce Ecosystem:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Marketing Cloud,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Sales\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and Service Cloud\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AdTech Integration:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>LiveRamp\u003C/span>\u003Cspan>, Google Ads Data Hub, and social listening/activation tools.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Marketing Data & Identity:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead the strategy for high-fidelity data products, including\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Identity Resolution (ID Graph)\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cb>Clean Rooms\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>to enable safe collaboration with media partners.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Team & Engineering Leadership\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Engineering Partnership:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Talent Development:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Foster a culture that understands both the creative side of media and the technical side of audience data.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications\u003C/b> \u003C/p>\u003Cp>\u003Cb>Required Experience\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>15+ years\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>of relevant professional experience, with specific exposure to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Marketing Technology, Advertising Technology, Content Management, Asset Management\u003C/span>\u003Cspan>, enterprise\u003C/span>\u003Cspan>-grade experience.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Media & CRM Integration:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Proven\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>track record\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>of connecting paid media campaigns with CRM/Lifecycle marketing, including experience with audience suppression and retargeting strategies.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Platform Mastery:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and the broader AdTech ecosystem (DSPs, DMPs, Clean Rooms).\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>AI Fluency:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Experience implementing AI/ML capabilities within marketing workflows, including predictive scoring, lookalike modeling, or generative content tools.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Data Strategy:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Expert knowledge in 1st party data strategy, audience segmentation, and privacy-safe media activation (Clean Rooms, CCPA/GDPR).\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Leadership Competencies\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Comfort with Ambiguity:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Thrives in fast-changing environments; able to chart a path forward where\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>landscape shifts rapidly.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Influence Without Authority:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Navigates complex stakeholder dynamics (Media Agencies, Brand Marketing, Legal, IT) to build consensus.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Strategic Vision:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Ability to see the big picture of the total customer journey—from anonymous ad impression to known customer loyalty.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Education\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Bachelor's degree\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>required\u003C/span>\u003Cspan>; MBA or advanced degree preferred.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>



\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us\u003C/b> \u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Benefits Overview\u003C/b>\u003C/p>\u003Cp>From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities (U.S.)\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003C/p>\u003Cp>All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. \u003C/p>\u003Cp>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionThe Director, Marketing & Engagement Platforms Product Management is a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization, and who’s capabilities are leveraged across the enterprise in various capacities. This role is instrumental in driving GM's transformation toward world-class, data-driven, and AI-enabled marketing capabilities. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech, audience selection, and cross-platform capabilities.  The ideal candidate is a strategic thinker who can bridge the gap between various teams – including but not limited to Engineering, Brand Marketing, Media, Owner Experience, Design, ensuring the Marketing & Engagement Platforms meet the needs of various, and largely different business needs. This role requires a hands-on leader who is both fluent in the technology but understands how to influence at various levels of leadership. Key Responsibilities Strategic Leadership & Vision Unified Channel Strategy: Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting. Enterprise Roadmap: Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that breaks down silos and builds tools and platforms that have broad use across the enterprise. Modern Marketing Transformation: Lead the organizational shift toward a closed-loop ecosystem where marketing activity is optimized by first-party data , predictive AI modeling, and CRM insights. Product Management Excellence Execution: Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across web, CRM, and media. Value Realization: Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels. Discovery & Innovation: Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers. Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market. Platform & Technology Strategy Designing a best-in-class ecosystem: Partner with Engineering and Data Science teams to architect a superior marketing technology landscape by integrating top-tier AdTech and MarTech solutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability. AI & Automation Opportunities: Lead the strategy for operationalizing platform-native AI (e.g., Adobe Sensei, Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount. Stack Architecture: Evolve GM's stack with deep expertise across: Adobe Experience Cloud: AEM, AEP, Adobe Campaign, Analytics, Target, WebSDK, and AI-driven content supply chain tools Salesforce Ecosystem: Marketing Cloud, Sales and Service Cloud AdTech Integration: LiveRamp, Google Ads Data Hub, and social listening/activation tools. Marketing Data & Identity: Lead the strategy for high-fidelity data products, including Identity Resolution (ID Graph) and Clean Rooms to enable safe collaboration with media partners. Team & Engineering Leadership Engineering Partnership: Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes. Talent Development: Foster a culture that understands both the creative side of media and the technical side of audience data. Qualifications Required Experience 15+ years of relevant professional experience, with specific exposure to Marketing Technology, Advertising Technology, Content Management, Asset Management, enterprise-grade experience. Media & CRM Integration: Proven track record of connecting paid media campaigns with CRM/Lifecycle marketing, including experience with audience suppression and retargeting strategies. Platform Mastery: Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and the broader AdTech ecosystem (DSPs, DMPs, Clean Rooms). AI Fluency: Experience implementing AI/ML capabilities within marketing workflows, including predictive scoring, lookalike modeling, or generative content tools. Data Strategy: Expert knowledge in 1st party data strategy, audience segmentation, and privacy-safe media activation (Clean Rooms, CCPA/GDPR). Leadership Competencies Comfort with Ambiguity: Thrives in fast-changing environments; able to chart a path forward where the landscape shifts rapidly. Influence Without Authority: Navigates complex stakeholder dynamics (Media Agencies, Brand Marketing, Legal, IT) to build consensus. Strategic Vision: Ability to see the big picture of the total customer journey—from anonymous ad impression to known customer loyalty. Education Bachelor's degree required; MBA or advanced degree preferred. 



About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1769416004000,"2026-01-26 09:27:15","2026-01-26T08:27:15.000Z",{"jsonldValid":24,"jsonld":29},{"id":46,"slug":47,"title":48,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":36,"country":29,"remote":24,"employmentType":49,"department":17,"content_html":50,"content_text":51,"years":20,"createdAt":52,"updatedAtISO":53,"postedAtISO":54,"hasSalary":24,"salaryMin":55,"salaryMax":56,"currency":27,"schema":57},"9f81b34b6c1f34609646f5159bdc86baf268cb68efbdbe2c412a111c79bb3bc0","manager-customer-lifecycle-marketing-at-general-motors-e1a38f27ae","Manager, Customer Lifecycle Marketing",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>Vacancy Status: \u003C/b>\u003C/p>\u003Cp>\u003Cb>Yes - \u003C/b>This posting is for an existing vacancy within the organization and is open to new applications. \u003C/p>\u003Cp>\u003Cb>AI Disclosure: \u003C/b>\u003C/p>\u003Cp>As part of the application process, Artificial Intelligence will be used in the hiring process for this role.\u003C/p>\u003Cp>\u003Cb>Hybrid - \u003C/b>This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Markham Elevation Centre three times per week, at minimum [or other frequency dictated by the business].\u003C/p>\u003Cp>Do you have a passion for storytelling, and the data to back it up? Do you believe CRM should feel more like a conversation than a campaign? Do you want to play a leadership role in helping to modernize GM Canada marketing efforts while contributing to revenue growth?\u003C/p>\u003Cp>GM Canada is going through a marketing transformation and we’re looking for bold thinkers who can help us reimagine how we connect with customers. \u003C/p>\u003Cp>In this newly created leadership role, you will lead a dedicated Customer Lifecycle Marketing (CLM) team spanning across our vehicle brands (Chevrolet, Cadillac, Buick, GMC) as well as non vehicle brands (OnStar, Certified Service, Envolve) to help shape the future of customer experience at the largest automotive company in Canada. \u003C/p>\u003Cp>You will lead the development and optimization of GM’s Customer Lifecyle Marketing (CLM) strategy, working within the Lifecycle Marketing Team to orchestrate seamless, data-driven experiences across every stage of the customer journey. This role will focus on building a cohesive CLM strategy that aligns with our tierless marketing approach, facilitating personalized customer experiences and leveraging data for insight-driven decision-making.\u003C/p>\u003Cp>You will get to collaborate with Brand & Retail Marketing teams as well as global Digital & IT teams to build the strategic roadmap to deliver on GM’s vision. The role reports to the Head of Digital & Customer Engagement.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Key Responsibilities include: \u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cb>1. Lifecycle Strategy Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Full-Funnel Vision:\u003C/b> Lead the development and evolution of the CLM roadmap. Oversee the team in translating business objectives into a cohesive strategy that spans the entire ownership lifecycle (Acquisition through Reactivation).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Strategic Growth:\u003C/b> Identify whitespace opportunities for lifecycle intervention to reduce churn.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Customer-Centric Orchestration\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Unified Customer View:\u003C/b> Lead the collaboration with data and lifecycle teams to ensure a single source of truth for customer data is utilized across all communications.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Journey Mapping & Governance:\u003C/b> Direct the design and optimization of complex customer journeys. Establish governance standards to ensure all automated touchpoints are timely, relevant, and adhere to global brand standards.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Operational Excellence & Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Campaign Oversight:\u003C/b> Lead the briefing process and manage high-level project timelines. Ensure the team delivers flawless execution across multiple simultaneous campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Multi-Channel Innovation:\u003C/b> Drive a \"Channel-Agnostic\" strategy. Expand the team’s capabilities beyond email to include sophisticated in-app messaging, push notifications, and SMS/MMS, ensuring the optimal mix for different customer segments.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>4. MarTech & System Integration\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Ecosystem Management:\u003C/b> Collaborate with digital and data engineering teams to ensure CLM tools (e.g., Adobe Journey Optimizer, Salesforce, etc) are effectively integrated into the broader marketing technology stack.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Automation Efficiency:\u003C/b> Oversee the technical health of triggers and data feeds to ensure real-time personalization at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. Cross-Functional Leadership & Alignment\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Stakeholder Management:\u003C/b> Act as the primary liaison between Brand, Digital, Media, and Regional teams. Ensure all teams are aligned on messaging, cadence, and timing to prevent \"customer fatigue.\"\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Best Practices Advocate:\u003C/b> Facilitate knowledge internally within the team and externally with marketing & regional teams.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. Performance Measurement & Optimization\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Reporting Architecture:\u003C/b> Establish a clear & cohesive measurement framework for performance tracking. Guide the team in monitoring key metrics to derive actionable insights.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Continuous Improvement (A/B Testing):\u003C/b> Lead a rigorous \"Champion/Challenger\" testing culture. Empower the team to hypothesize, test, and iterate on journeys to drive continuous lift in engagement.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Required Qualifications:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Educational Background:\u003C/b> Successfully obtained a Bachelor’s degree in marketing, Business Administration, or related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Professional Experience:\u003C/b> 5+ years in CRM management or a related field, with experience in cross-functional integration.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Technical Skills:\u003C/b> Proficient in enterprise CRM software (Adobe, Salesforce, etc), data visualization and analytics platforms (Power BI); experience with customer data platforms and audience segmentation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cb>Analytical & Problem-Solving Abilities:\u003C/b> Strong data analysis skills and an ability to translate insights into actionable strategies.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Preferred Attributes:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ability to understand customer needs and behaviours, and translate those insights into meaningful, personalized experiences across the customer journey\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to thrive in fast-paced, evolving environments and lead through change with a proactive, solution-oriented mindset\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong interpersonal and communication skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to influence cross-functional teams\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Compensation: \u003C/b>\u003C/p>\u003Cp>The salary range for this role is $131,000.00 to $180,900.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.\u003C/p>\u003Cp>\u003Cb>Benefits:\u003C/b>\u003C/p>\u003Cp>The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Healthcare, dental and vision benefits including health care spending account and wellness incentive.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Life insurance plans to cover you and your family.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>GM Vehicle Purchase Plan for you, your family, and friends.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE\u003C/b>\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionVacancy Status: Yes - This posting is for an existing vacancy within the organization and is open to new applications. AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role.Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or the Markham Elevation Centre three times per week, at minimum [or other frequency dictated by the business].Do you have a passion for storytelling, and the data to back it up? Do you believe CRM should feel more like a conversation than a campaign? Do you want to play a leadership role in helping to modernize GM Canada marketing efforts while contributing to revenue growth?GM Canada is going through a marketing transformation and we’re looking for bold thinkers who can help us reimagine how we connect with customers. In this newly created leadership role, you will lead a dedicated Customer Lifecycle Marketing (CLM) team spanning across our vehicle brands (Chevrolet, Cadillac, Buick, GMC) as well as non vehicle brands (OnStar, Certified Service, Envolve) to help shape the future of customer experience at the largest automotive company in Canada. You will lead the development and optimization of GM’s Customer Lifecyle Marketing (CLM) strategy, working within the Lifecycle Marketing Team to orchestrate seamless, data-driven experiences across every stage of the customer journey. This role will focus on building a cohesive CLM strategy that aligns with our tierless marketing approach, facilitating personalized customer experiences and leveraging data for insight-driven decision-making.You will get to collaborate with Brand & Retail Marketing teams as well as global Digital & IT teams to build the strategic roadmap to deliver on GM’s vision. The role reports to the Head of Digital & Customer Engagement.Key Responsibilities include: 1. Lifecycle Strategy LeadershipFull-Funnel Vision: Lead the development and evolution of the CLM roadmap. Oversee the team in translating business objectives into a cohesive strategy that spans the entire ownership lifecycle (Acquisition through Reactivation).Strategic Growth: Identify whitespace opportunities for lifecycle intervention to reduce churn.2. Customer-Centric OrchestrationUnified Customer View: Lead the collaboration with data and lifecycle teams to ensure a single source of truth for customer data is utilized across all communications.Journey Mapping & Governance: Direct the design and optimization of complex customer journeys. Establish governance standards to ensure all automated touchpoints are timely, relevant, and adhere to global brand standards.3. Operational Excellence & ExecutionCampaign Oversight: Lead the briefing process and manage high-level project timelines. Ensure the team delivers flawless execution across multiple simultaneous campaigns.Multi-Channel Innovation: Drive a \"Channel-Agnostic\" strategy. Expand the team’s capabilities beyond email to include sophisticated in-app messaging, push notifications, and SMS/MMS, ensuring the optimal mix for different customer segments.4. MarTech & System IntegrationEcosystem Management: Collaborate with digital and data engineering teams to ensure CLM tools (e.g., Adobe Journey Optimizer, Salesforce, etc) are effectively integrated into the broader marketing technology stack.Automation Efficiency: Oversee the technical health of triggers and data feeds to ensure real-time personalization at scale.5. Cross-Functional Leadership & AlignmentStakeholder Management: Act as the primary liaison between Brand, Digital, Media, and Regional teams. Ensure all teams are aligned on messaging, cadence, and timing to prevent \"customer fatigue.\"Best Practices Advocate: Facilitate knowledge internally within the team and externally with marketing & regional teams.6. Performance Measurement & OptimizationReporting Architecture: Establish a clear & cohesive measurement framework for performance tracking. Guide the team in monitoring key metrics to derive actionable insights.Continuous Improvement (A/B Testing): Lead a rigorous \"Champion/Challenger\" testing culture. Empower the team to hypothesize, test, and iterate on journeys to drive continuous lift in engagement.Required Qualifications:Educational Background: Successfully obtained a Bachelor’s degree in marketing, Business Administration, or related field.Professional Experience: 5+ years in CRM management or a related field, with experience in cross-functional integration.Technical Skills: Proficient in enterprise CRM software (Adobe, Salesforce, etc), data visualization and analytics platforms (Power BI); experience with customer data platforms and audience segmentation.Analytical & Problem-Solving Abilities: Strong data analysis skills and an ability to translate insights into actionable strategies.Preferred Attributes:Ability to understand customer needs and behaviours, and translate those insights into meaningful, personalized experiences across the customer journeyProven ability to thrive in fast-paced, evolving environments and lead through change with a proactive, solution-oriented mindsetStrong interpersonal and communication skillsAbility to influence cross-functional teamsCompensation: The salary range for this role is $131,000.00 to $180,900.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.Benefits:The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.Healthcare, dental and vision benefits including health care spending account and wellness incentive.Life insurance plans to cover you and your family.Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.GM Vehicle Purchase Plan for you, your family, and friends.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1769109355000,"2026-01-22 20:16:29","2026-01-22T19:16:29.000Z",131000,180900,{"jsonldValid":24,"jsonld":29},{"id":59,"slug":60,"title":61,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":62,"country":63,"remote":24,"employmentType":64,"department":65,"content_html":66,"content_text":67,"years":20,"createdAt":68,"updatedAtISO":69,"postedAtISO":70,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":71,"schema":72},"e58501f4f367a4f3c2d22b93b1117db083dd8c21a020e5a6d5519a6890ad6f71","data-engineer-marketing-at-general-motors-4e4dcfdc17","Data Engineer / Marketing","Mexico City","Mexico",[16],"Engineering","\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>What You Will Do?​\u003C/b>\u003C/p>\u003Cp>The Data Engineering Lead/Specialist will design, build, and maintain the robust data infrastructure primarily utilizing the \u003Cb>Databricks Lakehouse Platform\u003C/b> to support the Data Science and MarTech operations. This role is responsible for ensuring data is reliable, high-quality, and efficiently flows from source systems (CRM, MAP, CDP, web logs) into the Lakehouse architecture for analysis, modeling, and real-time activation.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Lakehouse Architecture:\u003C/b> Design, implement, and optimize the data architecture within \u003Cb>Databricks\u003C/b>, leveraging Delta Lake for reliability and performance across the data ingestion and consumption layers.\u003C/li>\u003Cli>\u003Cb>Data Pipeline Development:\u003C/b> Design and implement scalable \u003Cb>ETL/ELT data pipelines\u003C/b> (batch and streaming) using tools like \u003Cb>Databricks notebooks (PySpark/Scala)\u003C/b> and related cloud orchestration services (e.g., Azure Data Factory, AWS Glue/Step Functions) to ingest, transform, and load high-volume marketing data.\u003C/li>\u003Cli>\u003Cb>Databricks Optimization:\u003C/b> Tune and optimize Databricks clusters and jobs for cost-efficiency and performance, specifically supporting high-volume MarTech data processing and large-scale ML model training (in collaboration with Data Science).\u003C/li>\u003Cli>\u003Cb>MarTech Integration:\u003C/b> Own the technical integration and data flow between core MarTech systems (CDP, CRM, Marketing Automation) and the central Lakehouse platform, ensuring data is ready for activation.\u003C/li>\u003Cli>\u003Cb>Data Quality & Governance:\u003C/b> Establish and enforce data quality checks, monitoring, and lineage practices within the Databricks environment to ensure data accuracy, consistency, and compliance.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills & Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Extensive experience in data engineering, software engineering, or a related field.\u003C/li>\u003Cli>Bachelor´s degree Systems Engineering, Computer Engineering or\u003Cp>Mathematics.\u003C/p>\u003C/li>\u003Cli>Expert proficiency in \u003Cb>SQL\u003C/b> and the use of \u003Cb>Py Spark\u003C/b> or Scala for building complex data pipelines.\u003C/li>\u003Cli>\u003Cb>Mandatory hands-on expertise with the Databricks Lakehouse Platform, including Delta Lake.\u003C/b>\u003C/li>\u003Cli>Strong experience with cloud data platforms (\u003Cb>AWS, Azure, or GCP\u003C/b>) and their associated services for data storage and orchestration.\u003C/li>\u003Cli>Proven experience with modern data pipeline tools (e.g., Airflow, dbt) and data modeling techniques.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Work Properly. \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Hybrid: \u003C/b>This position requires to work 3 days on site 2 days at home remote on a full-time basis.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>In case you need any reasonable adjustment to continue with your process, let your recruiter know.\u003C/p>\u003Cp>Remember to attach your CV when applying to this vacancy.\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionWhat You Will Do?​The Data Engineering Lead/Specialist will design, build, and maintain the robust data infrastructure primarily utilizing the Databricks Lakehouse Platform to support the Data Science and MarTech operations. This role is responsible for ensuring data is reliable, high-quality, and efficiently flows from source systems (CRM, MAP, CDP, web logs) into the Lakehouse architecture for analysis, modeling, and real-time activation.Key ResponsibilitiesLakehouse Architecture: Design, implement, and optimize the data architecture within Databricks, leveraging Delta Lake for reliability and performance across the data ingestion and consumption layers.Data Pipeline Development: Design and implement scalable ETL/ELT data pipelines (batch and streaming) using tools like Databricks notebooks (PySpark/Scala) and related cloud orchestration services (e.g., Azure Data Factory, AWS Glue/Step Functions) to ingest, transform, and load high-volume marketing data.Databricks Optimization: Tune and optimize Databricks clusters and jobs for cost-efficiency and performance, specifically supporting high-volume MarTech data processing and large-scale ML model training (in collaboration with Data Science).MarTech Integration: Own the technical integration and data flow between core MarTech systems (CDP, CRM, Marketing Automation) and the central Lakehouse platform, ensuring data is ready for activation.Data Quality & Governance: Establish and enforce data quality checks, monitoring, and lineage practices within the Databricks environment to ensure data accuracy, consistency, and compliance.Required Skills & QualificationsExtensive experience in data engineering, software engineering, or a related field.Bachelor´s degree Systems Engineering, Computer Engineering orMathematics.Expert proficiency in SQL and the use of Py Spark or Scala for building complex data pipelines.Mandatory hands-on expertise with the Databricks Lakehouse Platform, including Delta Lake.Strong experience with cloud data platforms (AWS, Azure, or GCP) and their associated services for data storage and orchestration.Proven experience with modern data pipeline tools (e.g., Airflow, dbt) and data modeling techniques.Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.In case you need any reasonable adjustment to continue with your process, let your recruiter know.Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",1767351215000,"2026-01-02 11:54:01","2026-01-02T10:54:01.000Z","MXN",{"jsonldValid":24,"jsonld":29},{"id":74,"slug":75,"title":76,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":62,"country":63,"remote":24,"employmentType":77,"department":17,"content_html":78,"content_text":79,"years":20,"createdAt":68,"updatedAtISO":69,"postedAtISO":70,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":71,"schema":80},"76751db5f26d808c78e1307ffbe8ad5254a9b40591f89b6843945e45dfcc21e8","growth-strategist-at-general-motors-48032e6836","Growth Strategist",[16],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>\u003Cb>What Yoy Will Do?\u003C/b>\u003C/p>\u003Cp>The Applied Science/MarTech Strategist is the \u003Cb>key translator and strategist\u003C/b> who bridges the gap between technical output and marketing action. This individual will define \u003Ci>how\u003C/i> the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Strategy & Roadmap:\u003C/b> Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., \"increase retention\") into specific, data-enabled solutions (e.g., \"deploy LTV-based personalization engine\").\u003C/li>\u003Cli>\u003Cb>Insight-to-Action Translation:\u003C/b> Take statistical models and analysis from Data Science and formulate clear, concise, and \u003Cb>executable strategies\u003C/b> for Marketing Operations and Campaign teams.\u003C/li>\u003Cli>\u003Cb>Experimentation Design:\u003C/b> Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale.\u003C/li>\u003Cli>\u003Cb>Platform Alignment:\u003C/b> Partner with the \u003Cb>MarTech Lead\u003C/b> to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization).\u003C/li>\u003Cli>\u003Cb>Stakeholder Communication:\u003C/b> Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills & Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor´s degree \u003Cb>Marketing\u003C/b>, \u003Cb>Engineering,\u003C/b> \u003Cb>Business Administration\u003C/b>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven experience in marketing analytics, growth strategy, or product management for data-intensive products.\u003C/p>\u003C/li>\u003Cli>Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them.\u003C/li>\u003Cli>Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.\u003C/li>\u003Cli>Experience in \u003Cb>defining and measuring KPIs\u003C/b> (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Work Properly. \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Hybrid: \u003C/b>This position requires to work 3 days on site 2 days at home remote on a full-time basis.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>In case you need any reasonable adjustment to continue with your process, let your recruiter know.\u003C/p>\u003Cp>Remember to attach your CV when applying to this vacancy.\u003C/p>

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

\u003Cp>\u003Cb>About GM\u003C/b>\u003C/p>\u003Cp>Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\u003C/p>\u003Cp>\u003Cb>Why Join Us \u003C/b>\u003C/p>\u003Cp>We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\u003C/p>\u003Cp>\u003Cb>Non-Discrimination and Equal Employment Opportunities\u003C/b>\u003C/p>\u003Cp>General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\u003Cbr>\u003Cbr>We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit\u003Cb> \u003C/b>How we Hire.\u003C/p>\u003Cp>\u003Cb>Accommodations\u003C/b>\u003C/p>\u003Cp>General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email\u003Cb> \u003C/b>us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.\u003C/p>","Job DescriptionWhat Yoy Will Do?The Applied Science/MarTech Strategist is the key translator and strategist who bridges the gap between technical output and marketing action. This individual will define how the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.Key ResponsibilitiesStrategy & Roadmap: Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., \"increase retention\") into specific, data-enabled solutions (e.g., \"deploy LTV-based personalization engine\").Insight-to-Action Translation: Take statistical models and analysis from Data Science and formulate clear, concise, and executable strategies for Marketing Operations and Campaign teams.Experimentation Design: Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale.Platform Alignment: Partner with the MarTech Lead to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization).Stakeholder Communication: Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner.Required Skills & QualificationsBachelor´s degree Marketing, Engineering, Business AdministrationProven experience in marketing analytics, growth strategy, or product management for data-intensive products.Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them.Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.Work Properly. Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.In case you need any reasonable adjustment to continue with your process, let your recruiter know.Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment OpportunitiesGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.",{"jsonldValid":24,"jsonld":29},{"id":82,"slug":83,"title":84,"companyname":85,"companylogo":86,"companyTagline":87,"companyIndustry":88,"city":89,"country":89,"remote":24,"employmentType":90,"department":38,"content_html":91,"content_text":92,"years":20,"createdAt":93,"updatedAtISO":94,"postedAtISO":95,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":96,"schema":97},"99df3bc6c802b712d67fb4f76c991ac04fb541aac92ca5099a0f04b33869ce79","commercial-business-development-mandarin-speaker-at-klaviyo-0d04ccb411","Commercial Business Development- Mandarin Speaker","Klaviyo","https://logo.clearbit.com/klaviyo.com","Klaviyo is the only CRM built for B2C brands. Know, engage, and grow your audience like never before.","Marketing Services","Singapore",[16],"\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>Business Development Representative (BDR) \u003C/strong>\u003C/p>\n\u003Cp>At Klaviyo, our mission is to \u003Cstrong>help businesses own their growth\u003C/strong>. We empower creators, entrepreneurs, and e-commerce brands to build meaningful relationships with their customers through powerful data, automation, and marketing tools. As a Business Development Representative (BDR), you’ll be a key part of bringing that mission to life—introducing eCommerce brands to the Klaviyo platform, setting the foundation for long-term success.\u003C/p>\n\u003Cp>\u003Cstrong>BDRs\u003C/strong> take a proactive approach—researching and reaching out to brands who haven’t yet engaged with us. You’ll build a pipeline through cold outreach, strategic prospecting, and compelling messaging. This track requires \u003Cstrong>grit, creativity, and resilience\u003C/strong> to open doors and create new opportunities.\u003C/p>\n\u003Ch3>\u003Cstrong>How You’ll Make an Impact\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Generate qualified opportunities for the sales team(Account Executive’s) through a rigorous qualification approach\u003C/li>\n\u003Cli>Build prospective relationships with e-commerce brands and help them understand how Klaviyo can drive their growth.\u003C/li>\n\u003Cli>Learn to effectively identify buyer needs, position Klaviyo’s value, and route leads appropriately to Account Executives.\u003C/li>\n\u003Cli>Stay organized, focused, and consistent in your outreach across multiple channels—calls, emails, and social.\u003C/li>\n\u003Cli>Demonstrate \u003Cstrong>grit and resilience\u003C/strong> by staying positive and motivated, even in the face of rejection.\u003Cbr>Reflect Klaviyo’s core values of \u003Cstrong>accountability, effort, and winning as one\u003C/strong> in every interaction.\u003Cbr>Share insights, contribute to a supportive team culture, and help improve our processes as we scale.\u003C/li>\n\u003Cli>Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Who You Are:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Driven by a strong desire to launch a career in tech sales, with ambitions to grow into roles like Account Executive.\u003C/li>\n\u003Cli>Possess \u003Cstrong>grit, resilience, and curiosity\u003C/strong>—you bounce back quickly and always want to learn more.\u003Cbr>Thrive in fast-paced, dynamic environments with high standards and clear goals.\u003C/li>\n\u003Cli>A strong communicator who’s confident over the phone, clear in writing, and thoughtful in your approach.\u003C/li>\n\u003Cli>Self-motivated, coachable, and energized by being part of a high-performing team.\u003C/li>\n\u003Cli>Fluency in English and \u003Cstrong>Mandarin/ Cantonese \u003C/strong>is required.\u003C/li>\n\u003Cli>You’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient\u003C/li>\n\u003Cli>Have valid authorization to work in Singapore \u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>Klaviyo in Singapore\u003C/strong>\u003C/h3>\n\u003Cp>We are starting small but have big plans for Klaviyo in Singapore. We began expanding into Singapore in 2025, building on the strong foundation established by our APAC presence. As we grow, we are focused on developing our go-to-market teams. As the team grows, we will continue to expand Klaviyo’s customer base in the region while building a fantastic working culture that reflects Klaviyo’s global values, alongside a strong local identity within our Singapore-based team. This is a unique opportunity to join us at an early stage and help shape the future of Klaviyo in Singapore.\u003C/p>\n\u003Cp>One of our values as a company is \u003Cem>Always Learning\u003C/em>, and that mindset is strongly felt in Singapore. People are eager to grow and develop, and Klaviyo provides a great platform to support that journey. As we are still relatively early in our expansion in Singapore, there is significant headroom to grow and develop within your role—we are looking for the leaders of the future.\u003C/p>\n\u003Cp>We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.\u003C/p>\n\u003Cp>Please see the independent bias audit report covering our use of Covey here\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.Business Development Representative (BDR) \nAt Klaviyo, our mission is to help businesses own their growth. We empower creators, entrepreneurs, and e-commerce brands to build meaningful relationships with their customers through powerful data, automation, and marketing tools. As a Business Development Representative (BDR), you’ll be a key part of bringing that mission to life—introducing eCommerce brands to the Klaviyo platform, setting the foundation for long-term success.\nBDRs take a proactive approach—researching and reaching out to brands who haven’t yet engaged with us. You’ll build a pipeline through cold outreach, strategic prospecting, and compelling messaging. This track requires grit, creativity, and resilience to open doors and create new opportunities.\nHow You’ll Make an Impact\n\nGenerate qualified opportunities for the sales team(Account Executive’s) through a rigorous qualification approach\nBuild prospective relationships with e-commerce brands and help them understand how Klaviyo can drive their growth.\nLearn to effectively identify buyer needs, position Klaviyo’s value, and route leads appropriately to Account Executives.\nStay organized, focused, and consistent in your outreach across multiple channels—calls, emails, and social.\nDemonstrate grit and resilience by staying positive and motivated, even in the face of rejection.Reflect Klaviyo’s core values of accountability, effort, and winning as one in every interaction.Share insights, contribute to a supportive team culture, and help improve our processes as we scale.\nTransform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.\n\nWho You Are:\n\nDriven by a strong desire to launch a career in tech sales, with ambitions to grow into roles like Account Executive.\nPossess grit, resilience, and curiosity—you bounce back quickly and always want to learn more.Thrive in fast-paced, dynamic environments with high standards and clear goals.\nA strong communicator who’s confident over the phone, clear in writing, and thoughtful in your approach.\nSelf-motivated, coachable, and energized by being part of a high-performing team.\nFluency in English and Mandarin/ Cantonese is required.\nYou’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient\nHave valid authorization to work in Singapore \n\n\nKlaviyo in Singapore\nWe are starting small but have big plans for Klaviyo in Singapore. We began expanding into Singapore in 2025, building on the strong foundation established by our APAC presence. As we grow, we are focused on developing our go-to-market teams. As the team grows, we will continue to expand Klaviyo’s customer base in the region while building a fantastic working culture that reflects Klaviyo’s global values, alongside a strong local identity within our Singapore-based team. This is a unique opportunity to join us at an early stage and help shape the future of Klaviyo in Singapore.\nOne of our values as a company is Always Learning, and that mindset is strongly felt in Singapore. People are eager to grow and develop, and Klaviyo provides a great platform to support that journey. As we are still relatively early in our expansion in Singapore, there is significant headroom to grow and develop within your role—we are looking for the leaders of the future.\nWe use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.\nPlease see the independent bias audit report covering our use of Covey here\n#LI-HybridGet to Know Klaviyo\nWe’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\nAI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \nBy participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\nKlaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\nIMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\n\nBy clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.  You can find our Job Applicant Privacy Notice here and here (FR).",1774776334000,"2026-03-29 11:26:06","2026-03-26T14:07:32.000Z","SGD",{"jsonldValid":24,"jsonld":29},{"id":99,"slug":100,"title":101,"companyname":85,"companylogo":86,"companyTagline":87,"companyIndustry":88,"city":102,"country":103,"remote":24,"employmentType":104,"department":17,"content_html":106,"content_text":107,"years":20,"createdAt":93,"updatedAtISO":94,"postedAtISO":108,"hasSalary":24,"salaryMin":109,"salaryMax":110,"currency":111,"schema":112},"cd9a7a7745dcad28e2898c9b223ebfba9cefc8d8591ea20d54e7c345da51b3f6","content-marketing-lead-campaigns-demand-generation-and-thoug-at-klaviyo-187d046078","Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership","Denver","Colombia",[105],"Contract","\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>Klaviyo is looking for an experienced \u003Cstrong>Content Marketing Lead\u003C/strong> to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.\u003C/p>\n\u003Cp>This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.\u003C/p>\n\u003Cp>This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.\u003C/p>\n\u003Cp>A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating \u003Cstrong>AI-assisted editorial production systems\u003C/strong>, including \u003Cstrong>vibe coding workflows\u003C/strong> in tools like \u003Cstrong>Claude Code\u003C/strong> or \u003Cstrong>Claude CoWork\u003C/strong>, and can help improve the speed, consistency, and scalability of content production globally. Experience with \u003Cstrong>AirOps\u003C/strong> is a strong plus.\u003C/p>\n\u003Ch2> \u003C/h2>\n\u003Ch2>\u003Cstrong>How You'll Make a Difference\u003C/strong>\u003C/h2>\n\u003Ch3>\u003Cstrong>Own global campaign and thought leadership content strategy\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.\u003C/li>\n\u003Cli>Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.\u003C/li>\n\u003Cli>Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.\u003C/li>\n\u003Cli>Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Lead content creation across the funnel\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.\u003C/li>\n\u003Cli>Create content that supports the full buyer journey, from awareness and education through consideration and conversion.\u003C/li>\n\u003Cli>Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.\u003C/li>\n\u003Cli>Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Build scalable AI editorial production systems\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.\u003C/li>\n\u003Cli>Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.\u003C/li>\n\u003Cli>Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.\u003C/li>\n\u003Cli>Help establish best practices for how AI is used in editorial production across teams, markets, and formats.\u003C/li>\n\u003Cli>Identify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Partner cross-functionally across the business\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Collaborate with PR to align thought leadership content with media strategy and executive visibility.\u003C/li>\n\u003Cli>Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.\u003C/li>\n\u003Cli>Work with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.\u003C/li>\n\u003Cli>Partner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Manage external production and global execution\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Manage agencies, freelancers, and contractors to deliver high-quality content on time.\u003C/li>\n\u003Cli>Give clear editorial direction, feedback, and quality control throughout the production process.\u003C/li>\n\u003Cli>Build scalable systems and working models that support consistent content execution across regions.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Measure performance and optimize\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Establish clear goals and reporting frameworks for campaign and thought leadership content.\u003C/li>\n\u003Cli>Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.\u003C/li>\n\u003Cli>Use data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.\u003C/li>\n\u003C/ul>\n\n\u003Ch2>\u003Cstrong>Who You Are\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.\u003C/li>\n\u003Cli>Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.\u003C/li>\n\u003Cli>Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.\u003C/li>\n\u003Cli>Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.\u003C/li>\n\u003Cli>Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.\u003C/li>\n\u003Cli>Experience working closely with senior leaders, cross-functional partners, and external contributors.\u003C/li>\n\u003Cli>Strong analytical skills and comfort using performance insights to refine content strategy.\u003C/li>\n\u003C/ul>\n\n\u003Ch2>\u003Cstrong>Critical technical and systems experience\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>Demonstrated experience with AI editorial production systems and workflow design.\u003C/li>\n\u003Cli>Hands-on familiarity with vibe coding approaches to content operations and editorial automation.\u003C/li>\n\u003Cli>Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.\u003C/li>\n\u003Cli>Experience with AirOps is a plus.\u003C/li>\n\u003Cli>Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.\u003C/li>\n\u003Cli>Comfort experimenting with new tools and turning successful experiments into repeatable team processes.\u003C/li>\n\u003C/ul>\u003Cbr>\u003Cp>We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.\u003C/p>\u003Cp>Please see the independent bias audit report covering our use of Covey here\u003C/p>\u003Cp>\u003Cstrong>Massachusetts Applicants:\u003Cbr>\u003C/strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\n\u003Chr>\n\u003Cp>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range For US Locations:\u003C/p>\u003Cp>$112,000—$168,000 USD\u003C/p>\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.\nThis role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.\nThis person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.\nA critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork, and can help improve the speed, consistency, and scalability of content production globally. Experience with AirOps is a strong plus.\n \nHow You'll Make a Difference\nOwn global campaign and thought leadership content strategy\n\nDevelop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.\nBuild content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.\nIdentify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.\nTranslate complex product, market, and customer insights into clear, differentiated content for multiple audiences.\n\nLead content creation across the funnel\n\nOwn the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.\nCreate content that supports the full buyer journey, from awareness and education through consideration and conversion.\nRepurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.\nEnsure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.\n\nBuild scalable AI editorial production systems\n\nDesign, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.\nBring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.\nPartner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.\nHelp establish best practices for how AI is used in editorial production across teams, markets, and formats.\nIdentify opportunities to use tools such as AirOps and other workflow platforms to improve speed, consistency, and operational leverage.\n\nPartner cross-functionally across the business\n\nCollaborate with PR to align thought leadership content with media strategy and executive visibility.\nPartner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.\nWork with brand, creative, and localization teams to ensure content performs globally while remaining relevant in local markets.\nPartner with customer and partner teams to turn customer proof points and ecosystem relationships into compelling stories.\n\nManage external production and global execution\n\nManage agencies, freelancers, and contractors to deliver high-quality content on time.\nGive clear editorial direction, feedback, and quality control throughout the production process.\nBuild scalable systems and working models that support consistent content execution across regions.\n\nMeasure performance and optimize\n\nEstablish clear goals and reporting frameworks for campaign and thought leadership content.\nTrack performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.\nUse data, audience insights, and competitive research to improve messaging, formats, and distribution strategy over time.\n\n\nWho You Are\n\n8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.\nProven experience owning content strategy and execution across both brand-building and pipeline-driving programs.\nStrong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.\nExperience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.\nStrong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.\nExperience working closely with senior leaders, cross-functional partners, and external contributors.\nStrong analytical skills and comfort using performance insights to refine content strategy.\n\n\nCritical technical and systems experience\n\nDemonstrated experience with AI editorial production systems and workflow design.\nHands-on familiarity with vibe coding approaches to content operations and editorial automation.\nExperience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.\nExperience with AirOps is a plus.\nFamiliarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.\nComfort experimenting with new tools and turning successful experiments into repeatable team processes.\nWe use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.Please see the independent bias audit report covering our use of Covey hereMassachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\n\nOur salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\nIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \nYour recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.Base Pay Range For US Locations:$112,000—$168,000 USDGet to Know Klaviyo\nWe’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\nAI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \nBy participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\nKlaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\nIMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\n\nBy clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.  You can find our Job Applicant Privacy Notice here and here (FR).","2026-03-24T05:03:15.000Z",112000,168000,"COP",{"jsonldValid":24,"jsonld":29},1775610933199]