[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"$fFYRua68p8W1bHYqxLz9DEA8LDk8mvF7nssks43EQzWE":3,"$fOjznBtqr_WvU1vlEH3qHPae6oQJmNUMp65PKEq2xzZs":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":25},"1f45e5a83eb45f79fbe25887db7bef5493bb5f1dcd4cea602f108bef03fe3446","senior-crm-manager-star-trek-fleet-command-at-scopely-f281e2e504","Senior CRM Manager, Star Trek Fleet Command","Scopely","https://logo.clearbit.com/scopely.com","Mobile-first video game company. #SeizeThePlay","Entertainment Providers","ES - Barcelona","Spain",false,[16],"Full-time","Marketing","\u003Cp>We are looking for Sr CRM Manager, for our game Star Trek Fleet Command\u003Cstrong> \u003C/strong>to join our team in Barcelona.\u003C/p>\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\u003C/p>\n\n\u003Cp>\u003Cstrong>What Will You Do:\u003C/strong>\u003C/p>\n\u003Cp>This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.\u003C/p>\n\u003Cp>Your key responsibilities will include:\u003C/p>\n\u003Cp>Player Communication Strategy\u003C/p>\n\u003Cul>\n\u003Cli>Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments\u003C/li>\n\u003Cli>Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)\u003C/li>\n\u003Cli>Translate product and live ops plans into clear, actionable communication strategies\u003C/li>\n\u003Cli>Serve as the single source of truth for all outbound player messaging\u003C/li>\n\u003C/ul>\n\n\u003Cp>Creative & Messaging Leadership\u003C/p>\n\u003Cul>\n\u003Cli>Lead development of messaging across push, email, in-game surfaces, and other CRM channels\u003C/li>\n\u003Cli>Write and/or guide high-quality, performance-driven copy tailored to player motivations\u003C/li>\n\u003Cli>Partner with design to develop compelling creative that reinforces campaign goals\u003C/li>\n\u003Cli>Ensure consistency in brand voice, tone, and player-first communication standards\u003C/li>\n\u003Cli>Build and maintain a library of high-performing templates, subject lines, and creative assets\u003C/li>\n\u003C/ul>\n\n\u003Cp>Live Ops & Product Influence\u003C/p>\n\u003Cul>\n\u003Cli>Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs\u003C/li>\n\u003Cli>Influence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness\u003C/li>\n\u003Cli>Partner with Live Ops to align event timing, offers, and promotions with the communication strategy\u003C/li>\n\u003Cli>Identify and prioritize data and targeting requirements to enable personalization and segmentation\u003C/li>\n\u003C/ul>\n\n\u003Cp>Campaign Execution & Experimentation\u003C/p>\n\u003Cul>\n\u003Cli>Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics\u003C/li>\n\u003Cli>Review and approve campaigns prior to launch to ensure quality and alignment\u003C/li>\n\u003Cli>Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)\u003C/li>\n\u003Cli>Analyze campaign performance and translate insights into actionable improvements\u003C/li>\n\u003C/ul>\n\n\u003Cp>Game & Community Immersion\u003C/p>\n\u003Cul>\n\u003Cli>Actively play Star Trek Fleet Command to maintain a strong understanding of the player experience and economy\u003C/li>\n\u003Cli>Stay informed on community sentiment, feedback, and trends\u003C/li>\n\u003Cli>Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team\u003Cbr>\u003Cbr>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>CROSS-FUNCTIONAL IMPACT\u003C/strong>\u003C/p>\n\u003Cp>This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.\u003C/p>\n\n\u003Cp>While supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.\u003C/p>\n\n\u003Ch3>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/h3>\n\u003Cp>The ideal candidate will have:\u003C/p>\n\u003Cul>\n\u003Cli>5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution\u003C/li>\n\u003Cli>Proven experience in midcore mobile games (professional and/or deeply engaged player)\u003C/li>\n\u003Cli>Strong creative instincts with the ability to write compelling, high-performing copy\u003C/li>\n\u003Cli>Experience managing editorial or communication calendars in live service environments\u003C/li>\n\u003Cli>Comfortable working within sprint-based development and influencing product decisions\u003C/li>\n\u003Cli>Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration\u003C/li>\n\u003Cli>Strong analytical mindset with experience using data to inform strategy and optimization\u003C/li>\n\u003Cli>Excellent cross-functional communication and stakeholder management skills\u003C/li>\n\u003C/ul>\n\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","We are looking for Sr CRM Manager, for our game Star Trek Fleet Command to join our team in Barcelona.\nAt Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\n\nWhat Will You Do:\nThis person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.\nYour key responsibilities will include:\nPlayer Communication Strategy\n\nOwn the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments\nDefine and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)\nTranslate product and live ops plans into clear, actionable communication strategies\nServe as the single source of truth for all outbound player messaging\n\n\nCreative & Messaging Leadership\n\nLead development of messaging across push, email, in-game surfaces, and other CRM channels\nWrite and/or guide high-quality, performance-driven copy tailored to player motivations\nPartner with design to develop compelling creative that reinforces campaign goals\nEnsure consistency in brand voice, tone, and player-first communication standards\nBuild and maintain a library of high-performing templates, subject lines, and creative assets\n\n\nLive Ops & Product Influence\n\nRepresent CRM in sprint planning and live ops reviews, advocating for lifecycle needs\nInfluence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness\nPartner with Live Ops to align event timing, offers, and promotions with the communication strategy\nIdentify and prioritize data and targeting requirements to enable personalization and segmentation\n\n\nCampaign Execution & Experimentation\n\nBrief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics\nReview and approve campaigns prior to launch to ensure quality and alignment\nPartner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)\nAnalyze campaign performance and translate insights into actionable improvements\n\n\nGame & Community Immersion\n\nActively play Star Trek Fleet Command to maintain a strong understanding of the player experience and economy\nStay informed on community sentiment, feedback, and trends\nParticipate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team\n\nCROSS-FUNCTIONAL IMPACT\nThis role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.\n\nWhile supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.\n\nWhat We’re Looking For:\nThe ideal candidate will have:\n\n5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution\nProven experience in midcore mobile games (professional and/or deeply engaged player)\nStrong creative instincts with the ability to write compelling, high-performing copy\nExperience managing editorial or communication calendars in live service environments\nComfortable working within sprint-based development and influencing product decisions\nProficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration\nStrong analytical mindset with experience using data to inform strategy and optimization\nExcellent cross-functional communication and stakeholder management skills\n\n\nAbout Scopely\nScopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\nFounded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\nRecognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\nScopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \nNotice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\nShould you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\nEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",0,1788795028000,"2026-09-08 05:25:52","2026-08-05T10:35:33.000Z","EUR",{"jsonldValid":14,"jsonld":26},"",{"jobs":28},[29,38,46,65,82,97],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":33,"department":17,"content_html":34,"content_text":35,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":36,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":37},"122fa44b383a683d5810a8679c70096f3515a0b2450f77a64dc478c04899eeed","manager-crm-and-lifecycle-at-scopely-b3adb75387","Manager, CRM & Lifecycle",[16],"\u003Cp>Scopely is looking for a\u003Cstrong> CRM & Lifecycle Manager \u003C/strong>to join our unannounced project, working in our Barcelona hub (Flexible Hybrid).\u003C/p>\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\u003C/p>\n\u003Cp>We are in the early stages of development on an ambitious, unannounced, cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.\u003C/p>\n\u003Cp>This role reports directly to the VP of Marketing. \u003C/p>\n\u003Ch2>\u003Cstrong>What You Will Do\u003C/strong>\u003C/h2>\n\u003Cp>The CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution. Embedded within the game's marketing team, this person defines how we reach, retain, and re-engage players across CRM channels, then builds and ships the campaigns that deliver on that strategy. They partner closely with Product, Live Ops, and UA to ensure player journeys are fully supported from first install through long-term engagement, with particular focus on early retention and conversion.\u003C/p>\n\u003Cul>\n\u003Cli>Define and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts)\u003C/li>\n\u003Cli>Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments\u003C/li>\n\u003Cli>Develop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Campaign Execution & Delivery\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Build, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform\u003C/li>\n\u003Cli>Configure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization\u003C/li>\n\u003Cli>Own campaign QA prior to launch, including test sends, audience validation, and render checks\u003C/li>\n\u003Cli>Monitor live campaigns for delivery and performance issues, and resolve or escalate as needed\u003C/li>\n\u003Cli>Own reactivation and win-back communication programs\u003C/li>\n\u003Cli>Partner closely with Product and Live Ops to influence feature development affecting player communication, onboarding, and early retention (e.g., messaging surfaces, onboarding flows, opt-ins)\u003C/li>\n\u003Cli>Represent lifecycle needs in live ops planning and product reviews\u003C/li>\n\u003Cli>Coordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints\u003C/li>\n\u003Cli>Partner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What We're Looking For\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution\u003C/li>\n\u003Cli>Demonstrated ability to own communication strategy, not just execution: segment definition, calendar ownership, and campaign roadmapping\u003C/li>\n\u003Cli>Strong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games\u003C/li>\n\u003Cli>Working proficiency with CRM and lifecycle orchestration platforms (e.g., Braze, Iterable, or equivalent in-house tooling)\u003C/li>\n\u003Cli>Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments\u003C/li>\n\u003Cli>Strong analytical mindset with the ability to translate data into strategy and cross-functional recommendations\u003C/li>\n\u003Cli>Comfortable working within sprint-based development environments and influencing product decisions\u003C/li>\n\u003Cli>Excellent cross-functional communication and stakeholder management skills\u003C/li>\n\u003Cli>Experience in midcore mobile games (professional and/or deeply engaged player) preferred\u003C/li>\n\u003Cli>Familiarity with web-based marketing surfaces (landing pages, webstores, direct-to-consumer flows) a plus\u003C/li>\n\u003C/ul>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","Scopely is looking for a CRM & Lifecycle Manager to join our unannounced project, working in our Barcelona hub (Flexible Hybrid).\nAt Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\nWe are in the early stages of development on an ambitious, unannounced, cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.\nThis role reports directly to the VP of Marketing. \nWhat You Will Do\nThe CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution. Embedded within the game's marketing team, this person defines how we reach, retain, and re-engage players across CRM channels, then builds and ships the campaigns that deliver on that strategy. They partner closely with Product, Live Ops, and UA to ensure player journeys are fully supported from first install through long-term engagement, with particular focus on early retention and conversion.\n\nDefine and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts)\nOwn the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments\nDevelop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets\n\nCampaign Execution & Delivery\n\nBuild, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform\nConfigure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization\nOwn campaign QA prior to launch, including test sends, audience validation, and render checks\nMonitor live campaigns for delivery and performance issues, and resolve or escalate as needed\nOwn reactivation and win-back communication programs\nPartner closely with Product and Live Ops to influence feature development affecting player communication, onboarding, and early retention (e.g., messaging surfaces, onboarding flows, opt-ins)\nRepresent lifecycle needs in live ops planning and product reviews\nCoordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints\nPartner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations\n\nWhat We're Looking For\n\n3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution\nDemonstrated ability to own communication strategy, not just execution: segment definition, calendar ownership, and campaign roadmapping\nStrong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games\nWorking proficiency with CRM and lifecycle orchestration platforms (e.g., Braze, Iterable, or equivalent in-house tooling)\nExperience designing and analyzing A/B tests, holdouts, and lifecycle experiments\nStrong analytical mindset with the ability to translate data into strategy and cross-functional recommendations\nComfortable working within sprint-based development environments and influencing product decisions\nExcellent cross-functional communication and stakeholder management skills\nExperience in midcore mobile games (professional and/or deeply engaged player) preferred\nFamiliarity with web-based marketing surfaces (landing pages, webstores, direct-to-consumer flows) a plus\n\nAbout Scopely\nScopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\nFounded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\nRecognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\nScopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \nNotice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\nShould you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\nEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.","2026-09-07T00:46:48.000Z",{"jsonldValid":14,"jsonld":26},{"id":39,"slug":40,"title":41,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":42,"department":17,"content_html":43,"content_text":44,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":45},"d7e0d0deb422f1ca3f2e227b75a4f37baeaf03c6667cb91beabbbcf1c1f0af55","sr-manager-crm-marvel-strike-force-at-scopely-58f42f6c7e","Sr Manager CRM, Marvel Strike Force",[16],"\u003Cp>We are looking for Sr Manager CRM, for our game Marvel Strike Force\u003Cstrong> \u003C/strong>to join our team in Barcelona.\u003C/p>\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\u003C/p>\n\n\u003Cp>\u003Cstrong>What Will You Do:\u003C/strong>\u003C/p>\n\u003Cp>This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.\u003C/p>\n\u003Cp>Your key responsibilities will include:\u003C/p>\n\u003Cp>Player Communication Strategy\u003C/p>\n\u003Cul>\n\u003Cli>Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments\u003C/li>\n\u003Cli>Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)\u003C/li>\n\u003Cli>Translate product and live ops plans into clear, actionable communication strategies\u003C/li>\n\u003Cli>Serve as the single source of truth for all outbound player messaging\u003C/li>\n\u003C/ul>\n\n\u003Cp>Creative & Messaging Leadership\u003C/p>\n\u003Cul>\n\u003Cli>Lead development of messaging across push, email, in-game surfaces, and other CRM channels\u003C/li>\n\u003Cli>Write and/or guide high-quality, performance-driven copy tailored to player motivations\u003C/li>\n\u003Cli>Partner with design to develop compelling creative that reinforces campaign goals\u003C/li>\n\u003Cli>Ensure consistency in brand voice, tone, and player-first communication standards\u003C/li>\n\u003Cli>Build and maintain a library of high-performing templates, subject lines, and creative assets\u003C/li>\n\u003C/ul>\n\n\u003Cp>Live Ops & Product Influence\u003C/p>\n\u003Cul>\n\u003Cli>Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs\u003C/li>\n\u003Cli>Influence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness\u003C/li>\n\u003Cli>Partner with Live Ops to align event timing, offers, and promotions with the communication strategy\u003C/li>\n\u003Cli>Identify and prioritize data and targeting requirements to enable personalization and segmentation\u003C/li>\n\u003C/ul>\n\n\u003Cp>Campaign Execution & Experimentation\u003C/p>\n\u003Cul>\n\u003Cli>Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics\u003C/li>\n\u003Cli>Review and approve campaigns prior to launch to ensure quality and alignment\u003C/li>\n\u003Cli>Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)\u003C/li>\n\u003Cli>Analyze campaign performance and translate insights into actionable improvements\u003C/li>\n\u003C/ul>\n\n\u003Cp>Game & Community Immersion\u003C/p>\n\u003Cul>\n\u003Cli>Actively play Marvel Strike Force to maintain a strong understanding of the player experience and economy\u003C/li>\n\u003Cli>Stay informed on community sentiment, feedback, and trends\u003C/li>\n\u003Cli>Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team\u003Cbr>\u003Cbr>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>CROSS-FUNCTIONAL IMPACT\u003C/strong>\u003C/p>\n\u003Cp>This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.\u003C/p>\n\n\u003Cp>While supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.\u003C/p>\n\n\u003Ch3>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/h3>\n\u003Cp>The ideal candidate will have:\u003C/p>\n\u003Cul>\n\u003Cli>5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution\u003C/li>\n\u003Cli>Proven experience in midcore mobile games (professional and/or deeply engaged player)\u003C/li>\n\u003Cli>Strong creative instincts with the ability to write compelling, high-performing copy\u003C/li>\n\u003Cli>Experience managing editorial or communication calendars in live service environments\u003C/li>\n\u003Cli>Comfortable working within sprint-based development and influencing product decisions\u003C/li>\n\u003Cli>Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration\u003C/li>\n\u003Cli>Strong analytical mindset with experience using data to inform strategy and optimization\u003C/li>\n\u003Cli>Excellent cross-functional communication and stakeholder management skills\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","We are looking for Sr Manager CRM, for our game Marvel Strike Force to join our team in Barcelona.\nAt Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\n\nWhat Will You Do:\nThis person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.\nYour key responsibilities will include:\nPlayer Communication Strategy\n\nOwn the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments\nDefine and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)\nTranslate product and live ops plans into clear, actionable communication strategies\nServe as the single source of truth for all outbound player messaging\n\n\nCreative & Messaging Leadership\n\nLead development of messaging across push, email, in-game surfaces, and other CRM channels\nWrite and/or guide high-quality, performance-driven copy tailored to player motivations\nPartner with design to develop compelling creative that reinforces campaign goals\nEnsure consistency in brand voice, tone, and player-first communication standards\nBuild and maintain a library of high-performing templates, subject lines, and creative assets\n\n\nLive Ops & Product Influence\n\nRepresent CRM in sprint planning and live ops reviews, advocating for lifecycle needs\nInfluence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness\nPartner with Live Ops to align event timing, offers, and promotions with the communication strategy\nIdentify and prioritize data and targeting requirements to enable personalization and segmentation\n\n\nCampaign Execution & Experimentation\n\nBrief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics\nReview and approve campaigns prior to launch to ensure quality and alignment\nPartner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)\nAnalyze campaign performance and translate insights into actionable improvements\n\n\nGame & Community Immersion\n\nActively play Marvel Strike Force to maintain a strong understanding of the player experience and economy\nStay informed on community sentiment, feedback, and trends\nParticipate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team\n\nCROSS-FUNCTIONAL IMPACT\nThis role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.\n\nWhile supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.\n\nWhat We’re Looking For:\nThe ideal candidate will have:\n\n5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution\nProven experience in midcore mobile games (professional and/or deeply engaged player)\nStrong creative instincts with the ability to write compelling, high-performing copy\nExperience managing editorial or communication calendars in live service environments\nComfortable working within sprint-based development and influencing product decisions\nProficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration\nStrong analytical mindset with experience using data to inform strategy and optimization\nExcellent cross-functional communication and stakeholder management skills\n\n\nAbout Scopely\nScopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\nFounded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\nRecognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\nScopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \nNotice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\nShould you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\nEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",{"jsonldValid":14,"jsonld":26},{"id":47,"slug":48,"title":49,"companyname":50,"companylogo":51,"companyTagline":52,"companyIndustry":53,"city":54,"country":55,"remote":14,"employmentType":56,"department":17,"content_html":58,"content_text":59,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":62,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":63,"schema":64},"2c44a63777aea2e48aa553be8237b6aa78e55ed2971154c9797d0bbab020570c","head-of-lifecycle-marketing-at-taptap-send-1015951303","Head of Lifecycle Marketing","Taptap Send","https://logo.clearbit.com/taptapsend.com","Fair, fast and easy: money transfer as it should be!","Financial Services","New York","United States",[57],"Contract","\u003Ch2>\u003Cstrong>About Us\u003C/strong>\u003C/h2>\u003Cp>We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.\u003C/p>\u003Cp>Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.\u003C/p>\u003Cp>We’re growing fast, backed by world-class investors, and scaling a product that blends \u003Cstrong>real world impact with cutting edge fintech innovation\u003C/strong>.\u003C/p>\u003Cp>Here’s a little more:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Founded by Harvard grads and 3-time founders\u003C/strong> who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Backed by top investors\u003C/strong> including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Built by global top performers\u003C/strong> from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Truly global team\u003C/strong> - 250+ people, 50+ nationalities, 50+ languages\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Guided by our values\u003C/strong> - ownership, impact, humility, and heart - in deed, not just word\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>THE ROLE\u003C/strong>\u003C/p>\u003Cp>We're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.\u003C/p>\u003Cp>You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.\u003C/p>\u003Cp>\u003Cstrong>WHAT YOU'LL DO\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>WHAT WE'RE LOOKING FOR\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NICE TO HAVE\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in international markets or with multilingual lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in financial services or regulated industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building a lifecycle function from the ground up, not just inheriting one.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Taptap Values \u003C/h2>\u003Cp>Impact first\u003C/p>\u003Cp>Team next\u003C/p>\u003Cp>Accept reality\u003C/p>\u003Cp>Propose solutions\u003C/p>\u003Cp>Win with grit\u003C/p>\u003Cp>Be proactively candid, with yourself and others\u003C/p>\u003Cp>Love the particular\u003C/p>\u003Cp>Own it\u003C/p>\u003Cp>Create positive energy\u003C/p>\u003Cp>Maybe, even have fun\u003C/p>\u003Cp>Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.\u003C/p>\u003Cp>If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.\u003C/p>\u003Cp>\u003Cem>Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.  \u003C/em>\u003C/p>","About UsWe’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.Here’s a little more:Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and moreBuilt by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our missionTruly global team - 250+ people, 50+ nationalities, 50+ languagesGuided by our values - ownership, impact, humility, and heart - in deed, not just wordTHE ROLEWe're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.WHAT YOU'LL DOOwn the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.WHAT WE'RE LOOKING FOR8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.NICE TO HAVEExperience in international markets or with multilingual lifecycle programs.Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).Background in financial services or regulated industries.Experience building a lifecycle function from the ground up, not just inheriting one.Taptap Values Impact firstTeam nextAccept realityPropose solutionsWin with gritBe proactively candid, with yourself and othersLove the particularOwn itCreate positive energyMaybe, even have funTaptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.",1788848782000,"2026-09-08 08:36:45","2026-08-31T21:49:12.168+00:00","USD",{"jsonldValid":14,"jsonld":26},{"id":66,"slug":67,"title":68,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":73,"country":26,"remote":74,"employmentType":75,"department":76,"content_html":77,"content_text":78,"years":20,"createdAt":60,"updatedAtISO":79,"postedAtISO":80,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":63,"schema":81},"601fc02c18dc4c60056319ddd5f5142afaf4130ebd3049920766b273a674f18c","staff-software-engineer-journeys-at-headway-efe2b62453","Staff Software Engineer (Journeys)","Headway","https://logo.clearbit.com/headway.co","Building a new mental healthcare system that everyone can access.","Mental Health Care","Remote",true,[16],"Engineering","\u003Cp>1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. \u003Cstrong>Headway’s mission is to fix this by building a new mental healthcare system everyone can access.\u003C/strong> We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.\u003C/p>\u003Cp>But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.\u003C/p>\u003Cp>We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.\u003C/p>\u003Cp>About engineering at Headway:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Principles that guide us:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Focus on the mission\u003C/strong>: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Ship small, learn fast\u003C/strong>: We are building new and novel products and believe that we learn what our users need by quickly shipping and iteration\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Everything is a product\u003C/strong>: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Optimize for trust\u003C/strong>: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Tools we use:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Languages:\u003C/strong> Python 3, TypeScript\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Libraries & Frameworks: \u003C/strong>FastAPI, SQLAlchemy, React, Remix, Next.js\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Datastores: \u003C/strong>Postgres, Redis\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Infrastructure: \u003C/strong>AWS (Fargate, ECS, S3, and more), Spark and Kafka\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Monitoring:\u003C/strong> Datadog, PagerDuty, Sentry\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Version Control:\u003C/strong> Github, PagerDuty\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Vulnerability Management\u003C/strong>: Snyk, Semgrep\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Cloud Security: \u003C/strong>Lacework\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Delivery\u003C/strong>: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, Mailgun\u003C/p>\u003C/li>\u003C/ul>\u003Cp>About the Journey Team at Headway\u003C/p>\u003Cul>\u003Cli>\u003Cp>The Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>About this role\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Who you are:\u003C/h2>\u003Cul>\u003Cli>\u003Cp>We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience we’re seeking\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.\u003C/p>\u003Cp>Headway participates in E-Verify. To learn more, click here.\u003C/p>\u003Cp>A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.\u003C/p>","1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.About engineering at Headway:Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).Principles that guide us:Focus on the mission: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.Ship small, learn fast: We are building new and novel products and believe that we learn what our users need by quickly shipping and iterationEverything is a product: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.Optimize for trust: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.Tools we use:Languages: Python 3, TypeScriptLibraries & Frameworks: FastAPI, SQLAlchemy, React, Remix, Next.jsDatastores: Postgres, RedisInfrastructure: AWS (Fargate, ECS, S3, and more), Spark and KafkaMonitoring: Datadog, PagerDuty, SentryVersion Control: Github, PagerDutyVulnerability Management: Snyk, SemgrepCloud Security: LaceworkDelivery: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, MailgunAbout the Journey Team at HeadwayThe Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.About this roleWho you are:We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.Experience we’re seekingWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.Headway participates in E-Verify. To learn more, click here.A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.","2026-09-08 08:36:53","2026-08-10T19:00:11.369+00:00",{"jsonldValid":14,"jsonld":26},{"id":83,"slug":84,"title":85,"companyname":86,"companylogo":87,"companyIndustry":88,"city":89,"country":90,"remote":74,"employmentType":91,"department":17,"content_html":92,"content_text":93,"years":20,"createdAt":94,"updatedAtISO":61,"postedAtISO":95,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":63,"schema":96},"5e85418427c3e72d914f224629654ca62414c1dccc221774e1db58cf0844bb51","retention-marketing-manager-gtm-and-feature-adoption-at-strava-85d2fe4eb8","Retention Marketing Manager, GTM & Feature Adoption","Strava","https://logo.clearbit.com/strava.com","Software Development","Strava SF","Strava Sf",[16],"\u003Ch2>\u003Cstrong>About Strava\u003C/strong>\u003C/h2>\u003Cp>Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.\u003C/p>\u003Cp>Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.\u003C/p>\u003Cp>\u003Cstrong>About This Role\u003C/strong>\u003C/p>\u003Cp>Strava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. \u003C/p>\u003Cp>This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. \u003C/p>\u003Cp>\u003Cem>\u003Cstrong>We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. \u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>What You'll Do:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What You'll Bring to the Team:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programs\u003C/p>\u003C/li>\u003Cli>\u003Cp>A track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with subscription or freemium business models is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>How This Role Grows\u003C/strong>\u003C/p>\u003Cp>The role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. \u003C/p>\u003Cp>For more information on benefits, please click here.  \u003C/p>\u003Ch1>\u003Cstrong>Why Join Us?\u003C/strong>\u003C/h1>\u003Cp>Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.\u003C/p>\u003Cp>Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.\u003C/p>\u003Cp>When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.\u003C/p>\u003Cp>Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.\u003C/p>\u003Cp>Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.\u003C/p>\u003Cp>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\u003C/p>\u003Cp>California Consumer Protection Act Applicant Notice\u003C/p>","About StravaStrava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.About This RoleStrava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. What You'll Do:Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. What You'll Bring to the Team:4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programsA track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).Familiarity with subscription or freemium business models is a plus.  How This Role GrowsThe role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. For more information on benefits, please click here.  Why Join Us?Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.California Consumer Protection Act Applicant Notice",1788848778000,"2026-08-19T23:54:50.233+00:00",{"jsonldValid":14,"jsonld":26},{"id":98,"slug":99,"title":100,"companyname":101,"companylogo":102,"companyTagline":103,"companyIndustry":72,"city":73,"country":26,"remote":74,"employmentType":104,"department":76,"content_html":105,"content_text":106,"years":20,"createdAt":94,"updatedAtISO":107,"postedAtISO":108,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":63,"schema":109},"9dddf2fa7b5621a9d81c8b939a056de1ee2509d99e0a434997d8f13dd91d3286","senior-analytics-engineer-marketing-at-talkiatry-5234575e54","Senior Analytics Engineer, Marketing","Talkiatry","https://logo.clearbit.com/talkiatry.com","Accessible, affordable mental health care.",[16],"\u003Cp>We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.\u003C/p>\u003Cp>As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.\u003C/p>\u003Ch2>\u003Cstrong>About Talkiatry\u003C/strong>\u003C/h2>\u003Cp>Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.\u003C/p>\u003Cp>Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.\u003C/p>\u003Cp>Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.\u003C/p>\u003Cp>\u003Cstrong>You will:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data products\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIs\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build data models that match our robust data governance, data quality, and documentation\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the development of self-service analytics tools that empower Marketing team members to independently explore data\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the implementation of best practices in data modeling, performance optimization, and reporting workflows\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>You have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5+ years of experience in Business Intelligence, Data Analytics, or a related role\u003C/p>\u003C/li>\u003Cli>\u003Cp>Advanced SQL skills and a strong understanding of data modeling concepts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with modern data stack tools including Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in at least one BI tool such as Omni, Tableau, or Looker\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of data visualization principles and dashboard design\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with marketing platforms and tools such as Iterable is preferred\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic experience or exposure to A/B testing and experimental analysis\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working cross-functionally with non-technical stakeholders\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent communication skills and the ability to present insights clearly to all levels of the organization\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why Talkiatry:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative environment: be part of building something from the ground up at a fast-paced startup\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!\u003C/p>\u003C/li>\u003Cli>\u003Cp>Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands\u003C/p>\u003C/li>\u003Cli>\u003Cp>It all comes back to care: we’re a mental health company, and we put our team’s well-being first\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: \u003C/em>EVerify Participation\u003Cem> & \u003C/em>IER Right to Work\u003Cem>.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.\u003C/em>\u003C/p>\u003Cp>\u003Cem>We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.\u003C/em>\u003C/p>","We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.About TalkiatryTalkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.You will:Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and DatabricksCollaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data productsDevelop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIsBuild data models that match our robust data governance, data quality, and documentationLead the development of self-service analytics tools that empower Marketing team members to independently explore dataDrive the implementation of best practices in data modeling, performance optimization, and reporting workflowsYou have:5+ years of experience in Business Intelligence, Data Analytics, or a related roleAdvanced SQL skills and a strong understanding of data modeling conceptsExperience with modern data stack tools including Snowflake, dbt, and DatabricksProficiency in at least one BI tool such as Omni, Tableau, or LookerStrong understanding of data visualization principles and dashboard designFamiliarity with marketing platforms and tools such as Iterable is preferredBasic experience or exposure to A/B testing and experimental analysisExperience working cross-functionally with non-technical stakeholdersExcellent communication skills and the ability to present insights clearly to all levels of the organizationWhy Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startupExcellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we’re a mental health company, and we put our team’s well-being firstTalkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.","2026-09-08 08:37:37","2026-05-29T15:04:37.946+00:00",{"jsonldValid":14,"jsonld":26},1789910278080]