[{"data":1,"prerenderedAt":121},["ShallowReactive",2],{"$f9HVRbhFkYfMFXkn1xK9CmyrXy2B-9uP1W_H0C4sfgjs":3,"$fqWD2kOlzz7vHj7ykin3aRosMavA6iWUio6GPZP6qmxA":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":25,"schema":26},"ad4088b375e8eca6a057864001e77c1f28f3e3da2e7392f2e8fb8ffac6a28029","5e59a0af1c16cbf39539b5056492ad887458e06abe2ea6f6d404cf31d21a2e73","senior-crm-manager-transformation-all-genders-at-hellofresh-f8e7a97e83","Senior CRM Manager - Transformation (all genders)","HelloFresh","https://cdn.jobboardwise.com/logo/hellofresh.com","We change the way people eat - forever.","Consumer Services","Berlin","Germany",false,[17],"Full-time","Marketing","\u003Ch2>\u003Cstrong>The role\u003C/strong>\u003C/h2>\n\u003Cp>We are looking for a \u003Cem>Senior CRM Manager - Transformation \u003C/em>to make CRM Self-Service at HelloFresh a reality.\u003C/p>\n\u003Cp>Our central \u003Cem>Growth \u003C/em>function has a clear vision: Enabling our local marketing and product teams to reach our customers directly, via push notifications, in-app messaging and emails. For this to work in an efficient and customer-centric way, the right guardrails, tools and knowledge need to be in place.\u003C/p>\n\u003Cp>Your first mission is to design, launch and scale our CRM self-service model. You’ll do this hand in hand with our CreativeTech squad (Product and Engineering), who are building the future CRM environment in an AI-native way. You’ll work closely with the squad, and potentially be embedded in it. You’ll be the voice of CRM and of our internal users, helping define what this environment needs to look like so teams can send communications safely and independently.\u003C/p>\n\u003Cp>This is 0-to-1 work in a highly ambiguous space where no one has been before: no playbook, no rules. AI and LLMs change fast and often, so you’ll think about what we need in the future, even if today’s models aren’t ready yet, and be prepared for when they catch up. The learning curve will be steep, but you’ll climb it on the go, together with the team. Our goal: protect our environment from the agents, and protect the agents from our environment. \u003C/p>\n\u003Cp>From there, your focus will follow where CRM needs it most. You’ll take on further transformation projects, so this role is for someone who enjoys building something new and then moving on to the next challenge.\u003C/p>\n\u003Cp>Above all, we are looking for people who will \u003Cstrong>make HelloFresh\u003C/strong> \u003Cstrong>better.\u003C/strong> We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.\u003C/p>\n\u003Ch2>\u003Cstrong>What you’ll do\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Lead the self-service rollout:\u003C/strong> Take end-to-end ownership of the programme, from framing the scope and aligning stakeholders to launching and tracking adoption\u003C/li>\n\u003Cli>\u003Cstrong>Shape the future CRM platform:\u003C/strong> Collaborate with Product and Engineering to define how our agentic CRM environment should work, bringing in the needs of users and helping prioritise what gets built next \u003C/li>\n\u003Cli>\u003Cstrong>Steer CRM Agents: \u003C/strong>Build the skills and context agents need to create campaigns reliably, on brand and within our guardrails \u003C/li>\n\u003Cli>\u003Cstrong>Build frameworks and playbooks:\u003C/strong> Develop the documentation, training and processes that let teams send safely without central support\u003C/li>\n\u003Cli>\u003Cstrong>Enable the teams:\u003C/strong> Design and run user centric training and onboarding for local marketing and product teams, and turn user feedback into improvements\u003C/li>\n\u003Cli>\u003Cstrong>Make performance visible:\u003C/strong> Define and create reportings to measure success\u003C/li>\n\u003Cli>\u003Cstrong>Scale what works:\u003C/strong> Identify new use cases to move to self-service and manage each transition end to end\u003C/li>\n\u003Cli>\u003Cstrong>Drive the next CRM initiatives: \u003C/strong>Once self-service is established, take ownership of further cross-functional projects that make our CRM team more scalable and efficient\u003C/li>\n\u003Cli>\u003Cstrong>Modernize processes with AI:\u003C/strong> Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within our CRM workflows \u003C/li>\n\u003Cli>\u003Cstrong>Influence the CRM product roadmap: \u003C/strong>Collaborate with Product and Engineering to shape the future CRM platform, bringing in the needs of users and helping prioritise what gets built next\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What you’ll bring\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>Strong project or programme management skills, with experience driving complex initiatives across many cross-functional stakeholders, including Tech, Product and local teams\u003C/li>\n\u003Cli>Experience working in or closely with product and engineering teams, ideally in agile or sprint-based ways of working\u003C/li>\n\u003Cli>Experience applying AI to real workflows, such as automating processes, creating content or analysing data, and the ability to help non-technical colleagues do the same \u003C/li>\n\u003Cli>Solid CRM operations experience (4+ years): you have built and sent campaigns on at least one major CRM platform (ideally Iterable)  and know how things can go wrong\u003C/li>\n\u003Cli>Experience training non-specialist users and explaining technical topics in plain language\u003C/li>\n\u003Cli>A natural instinct for documentation, process design and knowledge sharing\u003C/li>\n\u003Cli>A detail-oriented approach to governance: you spot risks before they become incidents\u003C/li>\n\u003Cli>Comfort with ambiguity and changing priorities: you can switch between projects and build structure where none exists yet\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What we offer\u003C/strong>\u003C/h2>\n\u003Cp>Compensation & Financial Wellbeing\u003C/p>\n\u003Cul>\n\u003Cli>You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.\u003C/li>\n\u003Cli>Enjoy savings on your weekly HelloFresh box.\u003C/li>\n\u003Cli>Save with discount schemes with corporate benefits and Vorteile.\u003C/li>\n\u003C/ul>\n\u003Cp>Health & Wellbeing\u003C/p>\n\u003Cul>\n\u003Cli>Support your mental wellbeing with access to platforms like Headspace and Spill.\u003C/li>\n\u003Cli>Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.\u003C/li>\n\u003C/ul>\n\u003Cp>Flexibility & Work-Life\u003C/p>\n\u003Cul>\n\u003Cli>Balance your life with our flexible hybrid model.\u003C/li>\n\u003Cli>Recharge with sabbatical leave options in addition to standard time off.\u003C/li>\n\u003Cli>Get to work with ease through sustainable travel perks and transportation benefits.\u003C/li>\n\u003C/ul>\n\u003Cp>Career & Development\u003C/p>\n\u003Cul>\n\u003Cli>Embrace \"Learning Never Stops\" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.\u003C/li>\n\u003C/ul>\n\u003Cp>Culture & Environment\u003C/p>\n\u003Cul>\n\u003Cli>Enjoy tasty in-office meal deals and fresh food options.\u003C/li>\n\u003Cli>We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Are you up for the challenge?\u003C/strong>\u003C/h2>\n\u003Cp>Please submit your complete application below including your salary expectations and earliest starting date.\u003C/p>\n\u003Cp>After submitting an application our team will review this and get back to you within 5 business days. \u003C/p>","The role We are looking for a Senior CRM Manager - Transformation to make CRM Self-Service at HelloFresh a reality. Our central Growth function has a clear vision: Enabling our local marketing and product teams to reach our customers directly, via push notifications, in-app messaging and emails. For this to work in an efficient and customer-centric way, the right guardrails, tools and knowledge need to be in place. Your first mission is to design, launch and scale our CRM self-service model. You’ll do this hand in hand with our CreativeTech squad (Product and Engineering), who are building the future CRM environment in an AI-native way. You’ll work closely with the squad, and potentially be embedded in it. You’ll be the voice of CRM and of our internal users, helping define what this environment needs to look like so teams can send communications safely and independently. This is 0-to-1 work in a highly ambiguous space where no one has been before: no playbook, no rules. AI and LLMs change fast and often, so you’ll think about what we need in the future, even if today’s models aren’t ready yet, and be prepared for when they catch up. The learning curve will be steep, but you’ll climb it on the go, together with the team. Our goal: protect our environment from the agents, and protect the agents from our environment. From there, your focus will follow where CRM needs it most. You’ll take on further transformation projects, so this role is for someone who enjoys building something new and then moving on to the next challenge. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do Lead the self-service rollout: Take end-to-end ownership of the programme, from framing the scope and aligning stakeholders to launching and tracking adoption Shape the future CRM platform: Collaborate with Product and Engineering to define how our agentic CRM environment should work, bringing in the needs of users and helping prioritise what gets built next Steer CRM Agents: Build the skills and context agents need to create campaigns reliably, on brand and within our guardrails Build frameworks and playbooks: Develop the documentation, training and processes that let teams send safely without central support Enable the teams: Design and run user centric training and onboarding for local marketing and product teams, and turn user feedback into improvements Make performance visible: Define and create reportings to measure success Scale what works: Identify new use cases to move to self-service and manage each transition end to end Drive the next CRM initiatives: Once self-service is established, take ownership of further cross-functional projects that make our CRM team more scalable and efficient Modernize processes with AI: Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within our CRM workflows Influence the CRM product roadmap: Collaborate with Product and Engineering to shape the future CRM platform, bringing in the needs of users and helping prioritise what gets built next What you’ll bring Strong project or programme management skills, with experience driving complex initiatives across many cross-functional stakeholders, including Tech, Product and local teams Experience working in or closely with product and engineering teams, ideally in agile or sprint-based ways of working Experience applying AI to real workflows, such as automating processes, creating content or analysing data, and the ability to help non-technical colleagues do the same Solid CRM operations experience (4+ years): you have built and sent campaigns on at least one major CRM platform (ideally Iterable) and know how things can go wrong Experience training non-specialist users and explaining technical topics in plain language A natural instinct for documentation, process design and knowledge sharing A detail-oriented approach to governance: you spot risks before they become incidents Comfort with ambiguity and changing priorities: you can switch between projects and build structure where none exists yet What we offer Compensation & Financial Wellbeing You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme. Enjoy savings on your weekly HelloFresh box. Save with discount schemes with corporate benefits and Vorteile. Health & Wellbeing Support your mental wellbeing with access to platforms like Headspace and Spill. Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources. Flexibility & Work-Life Balance your life with our flexible hybrid model. Recharge with sabbatical leave options in addition to standard time off. Get to work with ease through sustainable travel perks and transportation benefits. Career & Development Embrace \"Learning Never Stops\" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses. Culture & Environment Enjoy tasty in-office meal deals and fresh food options. We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter. Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.",0,1791589437000,"2026-10-10 01:50:53","2026-10-09T10:28:10-04:00","EUR",{"jsonldValid":15,"jsonld":27},"",{"jobs":29},[30,45,63,75,92,113],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":35,"country":36,"remote":15,"employmentType":37,"department":18,"content_html":38,"content_text":39,"years":21,"createdAt":40,"updatedAtISO":41,"postedAtISO":42,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":43,"schema":44},"8dd84558dafb16992779ff79b5d4a8622fb8781e8adbac0f7046311947705997","b60ab7202f126bd5911c1ffd11efcfc9f3e7abdc7bf9ebd35a303b3825868cad","brand-marketing-associate-at-hellofresh-43dd4bf8b1","Brand Marketing Associate","Sydney","Australia",[17],"\u003Ch2>\u003Cstrong>Job Description\u003C/strong>\u003C/h2>\n\u003Cp>Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, we’re looking for a hands-on Brand Marketing Associate to join the Meal Kits ANZ team. You’ll work closely with the Brand Management,Product and Growth teams to help execute an exciting consumer GTM, bringing energy, organisation and strong creative instincts to a fast-moving environment.\u003C/p>\n\u003Cp>As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. You’ll be writing copy, delivering creative assets and CRM, managing projects and keeping multiple workstreams moving at once.\u003Cbr>\u003Cbr>In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and  you’ll work closely with local Brand Managers and the broader brand team.\u003C/p>\n\u003Cp>\u003Cstrong>You will…\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Support the execution of the consumer GTM, working with Brand Management and Product teams to deliver a series of marketing tactics including partnerships, sponsorships, ATL campaigns and the product marketing calendar. This includes, coordinating marketing inputs across Brand, Partnerships and Growth to support an accurate, cohesive and engaging menu UX, including label and tag creation and asset quality assurance. Ensure all assets are correct and delivered on time, in full and to the required standard.\u003C/li>\n\u003Cli>Develop compelling, on-brand copy for brand marketing activities — from product positioning and communication plans to emails, paid advertising, landing pages and flyers.\u003C/li>\n\u003Cli>Support the delivery of the CRM program, providing copy and content that communicates brand and product messages and campaigns. Work with global channel leads and the studio team to complete asset delivery and inputs on time. CRM experience is highly desirable, particularly hands-on experience building and delivering customer communications through Iterable or a comparable CRM platform.\u003C/li>\n\u003Cli>Support the delivery of the merchandising calendar, coordinating across teams to ensure execution stays on track.\u003C/li>\n\u003Cli>Support our organic social channels - creating content aligned to marketing objectives and jumping on topical moments to drive relevance and impact for our brands.\u003C/li>\n\u003Cli>Write, proof and edit copy and branded collateral across all channels, making suggestions in line with brand guidelines.\u003C/li>\n\u003Cli>Manage the copy request pipeline, keeping the workflow on track and copy delivered on time.\u003C/li>\n\u003Cli>Work closely with brand, growth, culinary, design and product teams to create engaging content aligned to the HelloFresh Group brand strategy, incorporating global content initiatives.\u003C/li>\n\u003Cli>The role will support the development and delivery of creative assets, collaborating closely with local stakeholders, designers and our global teams in Berlin. This includes coordinating Jira workflows and managing high-volume creative requests through to completion, helping the wider team deliver efficiently and consistently.\u003C/li>\n\u003Cli>Support the activation of live events.\u003C/li>\n\u003Cli>Coordinate getting product boxes to influencers for campaign launches.\u003C/li>\n\u003Cli>Source prizes and competition rewards for customers, and organise the delivery of prizes.\u003C/li>\n\u003Cli>Support PR and brand shoot logistics and production as needed.\u003C/li>\n\u003Cli>Provide cover and support across the broader Ready-to-Eat brand portfolio as required.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You have/are…\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Strong copywriting skills, with the ability to write across multiple channels and formats.\u003C/li>\n\u003Cli>Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time.\u003C/li>\n\u003Cli>Ability to work with designers on delivering creative.\u003C/li>\n\u003Cli>Keen attention to detail and a can-do attitude.\u003C/li>\n\u003Cli>Experience in brand or digital marketing, ideally in a fast-paced consumer environment.\u003C/li>\n\u003Cli>Comfort working with local and global stakeholders.\u003C/li>\n\u003Cli>Flexibility and the ability to prioritise under pressure.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What you’ll get in return… \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>The chance to have a significant impact in a leading global food technology company\u003C/li>\n\u003Cli>Flexible working arrangements \u003C/li>\n\u003Cli>Egoless environment, constant learning with room for personal growth\u003C/li>\n\u003Cli>Free access to Headspace\u003C/li>\n\u003Cli>Internal learning & development \u003C/li>\n\u003Cli>A diverse and vibrant international environment, with offices in 18 countries\u003C/li>\n\u003Cli>Company discount - 70% off HelloFresh & 40% off Youfoodz\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Start Date: \u003C/strong>Immediately available - Can wait a notice period\u003C/p>\n\u003Cp>\u003Cstrong>Duration: \u003C/strong>Permanent full time role. You must have the right to work full-time in Australia/New Zealand\u003C/p>\n\u003Cp>\u003Cstrong>Location: \u003C/strong>Chippendale Head Office - hybrid working environment \u003C/p>\n\u003Cp>\u003Cstrong>Salary: \u003C/strong>Competitive salary & employee benefits\u003C/p>\n\u003Cp>(( #LI-Hybrid))\u003C/p>","Job Description Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, we’re looking for a hands-on Brand Marketing Associate to join the Meal Kits ANZ team. You’ll work closely with the Brand Management,Product and Growth teams to help execute an exciting consumer GTM, bringing energy, organisation and strong creative instincts to a fast-moving environment. As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. You’ll be writing copy, delivering creative assets and CRM, managing projects and keeping multiple workstreams moving at once. In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and you’ll work closely with local Brand Managers and the broader brand team. You will… Support the execution of the consumer GTM, working with Brand Management and Product teams to deliver a series of marketing tactics including partnerships, sponsorships, ATL campaigns and the product marketing calendar. This includes, coordinating marketing inputs across Brand, Partnerships and Growth to support an accurate, cohesive and engaging menu UX, including label and tag creation and asset quality assurance. Ensure all assets are correct and delivered on time, in full and to the required standard. Develop compelling, on-brand copy for brand marketing activities — from product positioning and communication plans to emails, paid advertising, landing pages and flyers. Support the delivery of the CRM program, providing copy and content that communicates brand and product messages and campaigns. Work with global channel leads and the studio team to complete asset delivery and inputs on time. CRM experience is highly desirable, particularly hands-on experience building and delivering customer communications through Iterable or a comparable CRM platform. Support the delivery of the merchandising calendar, coordinating across teams to ensure execution stays on track. Support our organic social channels - creating content aligned to marketing objectives and jumping on topical moments to drive relevance and impact for our brands. Write, proof and edit copy and branded collateral across all channels, making suggestions in line with brand guidelines. Manage the copy request pipeline, keeping the workflow on track and copy delivered on time. Work closely with brand, growth, culinary, design and product teams to create engaging content aligned to the HelloFresh Group brand strategy, incorporating global content initiatives. The role will support the development and delivery of creative assets, collaborating closely with local stakeholders, designers and our global teams in Berlin. This includes coordinating Jira workflows and managing high-volume creative requests through to completion, helping the wider team deliver efficiently and consistently. Support the activation of live events. Coordinate getting product boxes to influencers for campaign launches. Source prizes and competition rewards for customers, and organise the delivery of prizes. Support PR and brand shoot logistics and production as needed. Provide cover and support across the broader Ready-to-Eat brand portfolio as required. You have/are… Strong copywriting skills, with the ability to write across multiple channels and formats. Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time. Ability to work with designers on delivering creative. Keen attention to detail and a can-do attitude. Experience in brand or digital marketing, ideally in a fast-paced consumer environment. Comfort working with local and global stakeholders. Flexibility and the ability to prioritise under pressure. What you’ll get in return… The chance to have a significant impact in a leading global food technology company Flexible working arrangements Egoless environment, constant learning with room for personal growth Free access to Headspace Internal learning & development A diverse and vibrant international environment, with offices in 18 countries Company discount - 70% off HelloFresh & 40% off Youfoodz Start Date: Immediately available - Can wait a notice period Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand Location: Chippendale Head Office - hybrid working environment Salary: Competitive salary & employee benefits (( #LI-Hybrid))",1791386596000,"2026-10-07 17:27:19","2026-10-06T18:35:30-04:00","AUD",{"jsonldValid":15,"jsonld":27},{"id":46,"applyToken":47,"slug":48,"title":49,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":50,"country":51,"remote":15,"employmentType":52,"department":53,"content_html":54,"content_text":55,"years":21,"createdAt":56,"updatedAtISO":57,"postedAtISO":58,"hasSalary":15,"salaryMin":59,"salaryMax":60,"currency":61,"schema":62},"6587ee06337e4c85ddc3914cab1f60b3510fe78bb1d122dfa85bb58c6dac5256","3ec652c92b563a254bc19bb72f2460f8a8771d53011f426001628cd262bae461","senior-director-global-partnerships-at-hellofresh-f0edacf4e6","Senior Director, Global Partnerships","New York","United States",[17],"Other","\u003Cp>We are seeking an outstanding Senior Director of Global Partnerships to lead our affiliate, strategic partnerships, and business development functions across the HelloFresh Group. This is a senior commercial role with global scope and a clear US anchor — responsible for driving high-quality, incremental customer acquisition through performance partnerships, loyalty and brand collaborations, gift-with-purchase programs (brand partnerships where a partner's product ships to customers at subscription milestones), post-transaction and publisher channels, and new acquisition BD. You'll lead a team of functional leaders across four pillars and partner closely with senior leadership to shape the overall commercial partnerships strategy.\u003C/p>\n\u003Cp>\u003Cstrong>You will...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and scale the Global Partnerships division across four functional areas — US affiliate management, global partnership enablement, strategic and corporate partnerships, and business development for emerging acquisition channels\u003C/li>\n\u003Cli>Evolve the US affiliate portfolio through a period of active diversification: reducing reliance on legacy demand channels, testing new partner models, and recruiting the next generation of affiliate and post-transaction partners, while managing global accounts with meaningful US presence\u003C/li>\n\u003Cli>Build Gift-with-Purchase (GwP) into a repeatable, multi-market program with consumer brands across categories like kitchenware, wellness, and lifestyle — standing up scoped playbooks, a rolling calendar of committed partners, and clear cross-functional ownership across markets\u003C/li>\n\u003Cli>Stand up scalable loyalty earn/burn integrations with airline and rewards programs, and build the frameworks needed to globalize partnership opportunities that originate in local markets\u003C/li>\n\u003Cli>Rebuild and scale post-transaction, cashback, and publisher partnerships with a clear focus on profitability as the channel matures\u003C/li>\n\u003Cli>Build the acquisition BD function from the ground up: a sourcing and scoring engine, a scalable partner pipeline, and brand referral collaborations across categories such as health & wellness, fintech, and offer/deal platforms\u003C/li>\n\u003Cli>Build and lead a high-performing team of functional leaders, with a focus on talent development, accountability, and a results-driven culture\u003C/li>\n\u003Cli>Establish the technology and measurement foundation for the group: partner integrations, a single source of truth for partnership data, and incrementality/MMM frameworks to validate ROI\u003C/li>\n\u003Cli>Be the quarterback for your business: partner across Marketing, Finance, Product, and Operations to ensure shared vision, alignment, and delivery against group-wide growth goals\u003C/li>\n\u003Cli>Provide integrated partner and market insights to the leadership team to inform broader company-wide strategy\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You have...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>12+ years of professional experience, including 8+ years in affiliate marketing, partnerships, or business development, and 5+ years in senior leadership positions\u003C/li>\n\u003Cli>A track record managing multi-channel partnership portfolios at scale — affiliate networks, loyalty programs, co-branded or referral deals, post-transaction, publisher partnerships, or equivalent\u003C/li>\n\u003Cli>Demonstrated experience building and leading high-performing teams of functional specialists across multiple disciplines\u003C/li>\n\u003Cli>P&L ownership with a highly data-driven approach to target-setting, budget management, and performance communication to senior leadership\u003C/li>\n\u003Cli>Commercial fluency: comfortable structuring partnership economics, building business cases, and influencing cross-functional stakeholders\u003C/li>\n\u003Cli>Strong and proven external relationship skills — experienced building and sustaining partnerships with complex, multi-stakeholder, enterprise-level counterparts\u003C/li>\n\u003Cli>Familiarity with the partnership tech stack: affiliate platforms (Impact, CJ, Partnerize, or equivalent), CRM (HubSpot preferred), and measurement tools\u003C/li>\n\u003Cli>A global mindset with the ability to balance US execution priorities against a multi-market operating model\u003C/li>\n\u003Cli>Evidence of fast career trajectory, high ownership, and experience building new commercial capabilities — from scratch or through a period of significant expansion\u003C/li>\n\u003Cli>Ability to work in an entrepreneurial, fast-paced and dynamic environment\u003C/li>\n\u003Cli>Excellent verbal, written and interpersonal communication skills\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You’ll get… \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive salary, 401k with company match that vests immediately upon participation\u003C/li>\n\u003Cli>Generous PTO, including sabbatical, and parental leave of up to 16 weeks\u003C/li>\n\u003Cli>Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment\u003C/li>\n\u003Cli>Tuition reimbursement for continuing education (upon 2 years of service)\u003C/li>\n\u003Cli>Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   \u003C/li>\n\u003Cli>Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+\u003C/li>\n\u003Cli>Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain\u003C/li>\n\u003C/ul>\n\u003Cp>This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.\u003C/p>\u003Cp>New York Pay Range\u003C/p>\u003Cp>$178,500—$216,000 USD\u003C/p>","We are seeking an outstanding Senior Director of Global Partnerships to lead our affiliate, strategic partnerships, and business development functions across the HelloFresh Group. This is a senior commercial role with global scope and a clear US anchor — responsible for driving high-quality, incremental customer acquisition through performance partnerships, loyalty and brand collaborations, gift-with-purchase programs (brand partnerships where a partner's product ships to customers at subscription milestones), post-transaction and publisher channels, and new acquisition BD. You'll lead a team of functional leaders across four pillars and partner closely with senior leadership to shape the overall commercial partnerships strategy. You will... Build and scale the Global Partnerships division across four functional areas — US affiliate management, global partnership enablement, strategic and corporate partnerships, and business development for emerging acquisition channels Evolve the US affiliate portfolio through a period of active diversification: reducing reliance on legacy demand channels, testing new partner models, and recruiting the next generation of affiliate and post-transaction partners, while managing global accounts with meaningful US presence Build Gift-with-Purchase (GwP) into a repeatable, multi-market program with consumer brands across categories like kitchenware, wellness, and lifestyle — standing up scoped playbooks, a rolling calendar of committed partners, and clear cross-functional ownership across markets Stand up scalable loyalty earn/burn integrations with airline and rewards programs, and build the frameworks needed to globalize partnership opportunities that originate in local markets Rebuild and scale post-transaction, cashback, and publisher partnerships with a clear focus on profitability as the channel matures Build the acquisition BD function from the ground up: a sourcing and scoring engine, a scalable partner pipeline, and brand referral collaborations across categories such as health & wellness, fintech, and offer/deal platforms Build and lead a high-performing team of functional leaders, with a focus on talent development, accountability, and a results-driven culture Establish the technology and measurement foundation for the group: partner integrations, a single source of truth for partnership data, and incrementality/MMM frameworks to validate ROI Be the quarterback for your business: partner across Marketing, Finance, Product, and Operations to ensure shared vision, alignment, and delivery against group-wide growth goals Provide integrated partner and market insights to the leadership team to inform broader company-wide strategy You have... 12+ years of professional experience, including 8+ years in affiliate marketing, partnerships, or business development, and 5+ years in senior leadership positions A track record managing multi-channel partnership portfolios at scale — affiliate networks, loyalty programs, co-branded or referral deals, post-transaction, publisher partnerships, or equivalent Demonstrated experience building and leading high-performing teams of functional specialists across multiple disciplines P&L ownership with a highly data-driven approach to target-setting, budget management, and performance communication to senior leadership Commercial fluency: comfortable structuring partnership economics, building business cases, and influencing cross-functional stakeholders Strong and proven external relationship skills — experienced building and sustaining partnerships with complex, multi-stakeholder, enterprise-level counterparts Familiarity with the partnership tech stack: affiliate platforms (Impact, CJ, Partnerize, or equivalent), CRM (HubSpot preferred), and measurement tools A global mindset with the ability to balance US execution priorities against a multi-market operating model Evidence of fast career trajectory, high ownership, and experience building new commercial capabilities — from scratch or through a period of significant expansion Ability to work in an entrepreneurial, fast-paced and dynamic environment Excellent verbal, written and interpersonal communication skills You’ll get… Competitive salary, 401k with company match that vests immediately upon participation Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $178,500—$216,000 USD",1788795006000,"2026-10-05 01:38:12","2026-10-04T03:13:19-04:00",178500,216000,"USD",{"jsonldValid":15,"jsonld":27},{"id":64,"applyToken":65,"slug":66,"title":67,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":68,"department":53,"content_html":69,"content_text":70,"years":21,"createdAt":71,"updatedAtISO":72,"postedAtISO":73,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":25,"schema":74},"a102f5fa954039222d746db1c70d3e84079f0d3853387ff139b0af4dbda03fb4","73fd0b2556d44a1e1b37399861061703b8ad3d8d085e4a6fe2405e0a95f43a7c","lead-loyalty-and-customer-lifecycle-all-genders-at-hellofresh-0231490b4e","Loyalty Program Strategy Lead (all genders)",[17],"\u003Ch2>\u003Cstrong>The role\u003C/strong>\u003C/h2>\n\u003Cp>Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group’s loyalty program across our global markets and brands. You decide how the program works and how it earns its keep, set the quarterly roadmap and OKRs, and own the CRM and lifecycle experience that runs across email, push and SMS.\u003C/p>\n\u003Cp>Our team is customer-centric and data-driven. You’ll run experiments, build the financial models that quantify program cost and customer value, and analyze our data to find where the biggest gains are. You work hand-in-hand with tech and product as the commercial owner of the program, translating business questions into requirements and taking on the commercial work so engineering can stay focused on building. You also partner with Data, Product Marketing, Legal and CRM Operations to ship, and coordinate across markets with local growth and legal teams. Beyond the core program, you look after our legacy retention initiatives across markets and help local teams run their own.\u003C/p>\n\u003Cp>This is a senior individual-contributor leadership role. You’ll set direction and lead major initiatives through influence and cross-functional partnership, not through direct reports. Your work will shape how HelloFresh Group rewards and retains its customers for years to come.\u003C/p>\n\u003Cp>Above all, we are looking for people who will \u003Cstrong>make HelloFresh\u003C/strong> \u003Cstrong>better.\u003C/strong> We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.\u003C/p>\n\u003Ch2>\u003Cstrong>What you’ll do\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cstrong>Own loyalty strategy & design\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Architect and own  \u003C/strong>the end-to-end loyalty program, from how it works (points, tiers, missions, rewards) to the financial models and business cases behind it.\u003C/li>\n\u003Cli>\u003Cstrong>Define  \u003C/strong>the reward economics and program roadmap, turning company strategy into quarterly OKRs and a clear path for how the program evolves.\u003C/li>\n\u003Cli>\u003Cstrong>Lead  \u003C/strong>multi-market rollouts, including legal compliance, customer communication and migration planning.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Drive CRM & the customer lifecycle\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Own  \u003C/strong>the CRM strategy for the program, covering journey design, segmentation and multi-channel campaigns across email, push and SMS.\u003C/li>\n\u003Cli>\u003Cstrong>Design  \u003C/strong>lifecycle interventions tied to key milestones such as enrollment, points thresholds, redemption nudges and churn risk.\u003C/li>\n\u003Cli>\u003Cstrong>Manage  \u003C/strong>CRM dependencies with platform and ops teams, catching eligibility, frequency and data issues before they reach customers.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Run experimentation & analytics\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Design and interpret  \u003C/strong>A/B experiments for program variants, CRM campaigns and feature launches, then turn the results into decisions.\u003C/li>\n\u003Cli>\u003Cstrong>Build and maintain  \u003C/strong>financial models that quantify program cost, AOV impact and customer lifetime value, refining them as experiment data comes in.\u003C/li>\n\u003Cli>\u003Cstrong>Define and track  \u003C/strong>the KPIs that signal program health, including opt-in, redemption, engaged users, points burn and virality, and use them to spot untapped opportunities.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Build partnerships & deliver operationally\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Identify and evaluate  \u003C/strong>brand partnership opportunities for the reward store, such as gift-with-purchase and co-branded rewards, building the business case by market and aligning with Corporate Partnerships.\u003C/li>\n\u003Cli>\u003Cstrong>Evaluate and manage  \u003C/strong>vendor relationships end to end, including reference calls and commercial negotiations.\u003C/li>\n\u003Cli>\u003Cstrong>Act  \u003C/strong>as the commercial partner to tech and product, owning the ad-hoc business work (scoping, analysis, requirements, trade-off calls) so delivery keeps moving.\u003C/li>\n\u003Cli>\u003Cstrong>Resolve  \u003C/strong>program issues quickly and with little customer disruption, and support local teams running legacy retention initiatives with strategic and CRM input.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What you’ll bring\u003C/strong>\u003C/h2>\n\u003Cp>We are looking for someone who has the ability to shape the customer experience of our Loyalty program, including designing and merchandising strong and exciting gamified experiences, paired with a deep analytical strength, business acumen and (ideally) financial modeling experience.\u003C/p>\n\u003Cp>\u003Cstrong>Must-haves\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years (or equivalent) of professional experience in a fast-paced environment, e.g. agency, tech scale-up, consulting, finance, or e-commerce.\u003C/li>\n\u003Cli>A track record in loyalty, CRM/Lifecycle Marketing, retention, or subscription business models, with a passion for designing excellent customer experiences.\u003C/li>\n\u003Cli>Very strong analytical and conceptual problem-solving skills, strategic thinking, and sound business acumen.\u003C/li>\n\u003Cli>Strong financial modeling skills and experience holding large models.\u003C/li>\n\u003Cli>Experience designing and measuring business and pricing strategies through experimentation (incl. A/B testing) in data-rich environments.\u003C/li>\n\u003Cli>Strong ownership mentality, with experience leading multiple parallel workstreams and prioritizing for highest impact.\u003C/li>\n\u003Cli>Outstanding communication skills and a proven ability to influence stakeholders at all levels, including senior management.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice-to-haves\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Degree in marketing, business, statistics, or a STEM-related field.\u003C/li>\n\u003Cli>SQL or other querying languages.\u003C/li>\n\u003Cli>Hands-on experience with modern CRM, experimentation, and analytics tooling. Our stack includes Iterable, SFMC, Statsig, Talon.One, Tableau, and Databricks.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What we offer\u003C/strong>\u003C/h2>\n\u003Cp>Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.\u003C/p>\n\u003Cul>\n\u003Cli>Immerse yourself in a diverse global community of 90+ nationalities.\u003C/li>\n\u003Cli>Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.\u003C/li>\n\u003Cli>Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.\u003C/li>\n\u003Cli>Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.\u003C/li>\n\u003Cli>Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Are you up for the challenge?\u003C/strong>\u003C/h2>\n\u003Cp>Please submit your complete application below including your salary expectations and earliest starting date.\u003C/p>\n\u003Cp>After submitting an application our team will review this and get back to you within 5 business days. \u003C/p>","The role Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group’s loyalty program across our global markets and brands. You decide how the program works and how it earns its keep, set the quarterly roadmap and OKRs, and own the CRM and lifecycle experience that runs across email, push and SMS. Our team is customer-centric and data-driven. You’ll run experiments, build the financial models that quantify program cost and customer value, and analyze our data to find where the biggest gains are. You work hand-in-hand with tech and product as the commercial owner of the program, translating business questions into requirements and taking on the commercial work so engineering can stay focused on building. You also partner with Data, Product Marketing, Legal and CRM Operations to ship, and coordinate across markets with local growth and legal teams. Beyond the core program, you look after our legacy retention initiatives across markets and help local teams run their own. This is a senior individual-contributor leadership role. You’ll set direction and lead major initiatives through influence and cross-functional partnership, not through direct reports. Your work will shape how HelloFresh Group rewards and retains its customers for years to come. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do Own loyalty strategy & design Architect and own the end-to-end loyalty program, from how it works (points, tiers, missions, rewards) to the financial models and business cases behind it. Define the reward economics and program roadmap, turning company strategy into quarterly OKRs and a clear path for how the program evolves. Lead multi-market rollouts, including legal compliance, customer communication and migration planning. Drive CRM & the customer lifecycle Own the CRM strategy for the program, covering journey design, segmentation and multi-channel campaigns across email, push and SMS. Design lifecycle interventions tied to key milestones such as enrollment, points thresholds, redemption nudges and churn risk. Manage CRM dependencies with platform and ops teams, catching eligibility, frequency and data issues before they reach customers. Run experimentation & analytics Design and interpret A/B experiments for program variants, CRM campaigns and feature launches, then turn the results into decisions. Build and maintain financial models that quantify program cost, AOV impact and customer lifetime value, refining them as experiment data comes in. Define and track the KPIs that signal program health, including opt-in, redemption, engaged users, points burn and virality, and use them to spot untapped opportunities. Build partnerships & deliver operationally Identify and evaluate brand partnership opportunities for the reward store, such as gift-with-purchase and co-branded rewards, building the business case by market and aligning with Corporate Partnerships. Evaluate and manage vendor relationships end to end, including reference calls and commercial negotiations. Act as the commercial partner to tech and product, owning the ad-hoc business work (scoping, analysis, requirements, trade-off calls) so delivery keeps moving. Resolve program issues quickly and with little customer disruption, and support local teams running legacy retention initiatives with strategic and CRM input. What you’ll bring We are looking for someone who has the ability to shape the customer experience of our Loyalty program, including designing and merchandising strong and exciting gamified experiences, paired with a deep analytical strength, business acumen and (ideally) financial modeling experience. Must-haves 5+ years (or equivalent) of professional experience in a fast-paced environment, e.g. agency, tech scale-up, consulting, finance, or e-commerce. A track record in loyalty, CRM/Lifecycle Marketing, retention, or subscription business models, with a passion for designing excellent customer experiences. Very strong analytical and conceptual problem-solving skills, strategic thinking, and sound business acumen. Strong financial modeling skills and experience holding large models. Experience designing and measuring business and pricing strategies through experimentation (incl. A/B testing) in data-rich environments. Strong ownership mentality, with experience leading multiple parallel workstreams and prioritizing for highest impact. Outstanding communication skills and a proven ability to influence stakeholders at all levels, including senior management. Nice-to-haves Degree in marketing, business, statistics, or a STEM-related field. SQL or other querying languages. Hands-on experience with modern CRM, experimentation, and analytics tooling. Our stack includes Iterable, SFMC, Statsig, Talon.One, Tableau, and Databricks. What we offer Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities! Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.",1785605041000,"2026-10-01 22:45:26","2026-08-20T10:30:00.000Z",{"jsonldValid":15,"jsonld":27},{"id":76,"applyToken":77,"slug":78,"title":79,"companyname":80,"companylogo":81,"companyTagline":82,"companyIndustry":83,"city":84,"country":51,"remote":15,"employmentType":85,"department":53,"content_html":86,"content_text":87,"years":21,"createdAt":88,"updatedAtISO":89,"postedAtISO":90,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":61,"schema":91},"83a6a17415bb839f38a92968d633a98835d895fe143b950df0668e3a619ac4f4","c3316ab4988c369c8010e4bd3a5fb5ec5d5cc5041dbe4c253d3f38c50c6be646","manager-digital-marketing-at-norton-rose-fulbright-504e1c9234","Manager, Digital Marketing","Norton Rose Fulbright","https://cdn.jobboardwise.com/logo/nortonrosefulbright.com","Law around the world","Law Practice","Houston",[17],"\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.\u003C/p>\u003Cp>The Manager, Digital Marketing is responsible for leading the day-to-day execution and optimization of the firm's digital marketing programs, platforms and channels. This role oversees a team of digital marketing professionals and serves as a key liaison between marketing and business development colleagues, lawyers, technology teams and external partners to deliver high-quality digital experiences that support business development, thought leadership and brand visibility.\u003C/p>\u003Cbr>\u003Cp>The Manager balances execution and optimization with people leadership, ensuring digital initiatives are delivered efficiently, consistently and in alignment with firm standards. The role drives operational excellence across websites, blogs, and campaign platforms while fostering team development and continuous improvement.\u003C/p>\u003Cbr>\u003Cp>This position will be based in our Houston, Austin, Dallas or San Antonio office and flexibility to visit the office for training or meetings is required.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Responsibilities include but are not limited to:\u003C/b>\u003C/p>\u003Cp>Leadership and team management\u003C/p>\u003Cul>\u003Cli>Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development.\u003C/li>\u003Cli>Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement.\u003C/li>\u003Cli>Oversee recruiting, onboarding and training efforts for digital marketing team members.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Digital Marketing strategy and execution\u003C/p>\u003Cul>\u003Cli>As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals.\u003C/li>\u003Cli>Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy decisions in collaboration with the Content team.\u003C/li>\u003Cli>Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Digital platforms and operations\u003C/p>\u003Cul>\u003Cli>Oversee the day-to-day management of the firm's digital marketing platforms, including websites, blogs, microsites and campaign tools.\u003C/li>\u003Cli>Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests.\u003C/li>\u003Cli>Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards\u003C/li>\u003Cli>Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges.\u003C/li>\u003Cli>Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms.\u003C/li>\u003Cli>Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximizing visibility, discoverability and long-term performance.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Platform optimization and stakeholder management\u003C/p>\u003Cul>\u003Cli>Act as business owner for digital marketing platforms (CMS, analytics tools, microsites, blogs and cloud services), managing external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination.\u003C/li>\u003Cli>Partner with global, regional and cross-functional teams (content, brand and creative, business development, communications, IT and lawyer stakeholders) to operationalize digital processes, enhancements and service offerings, and to standardize execution across the firm.\u003C/li>\u003Cli>Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness.\u003C/li>\u003Cli>Manage relationships with internal stakeholders, technology teams, external vendors and agencies to support the successful delivery and continuous improvement of digital marketing initiatives.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>Other duties\u003C/p>\u003Cp>Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Qualifications and experience:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization.\u003C/li>\u003Cli>In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology, preferably in the legal industry, professional services, or another complex organization.\u003C/li>\u003Cli>Demonstrated experience leading digital platforms, SEO strategy and vendor relationships.\u003C/li>\u003Cli>Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment.\u003C/li>\u003Cli>Prior experience supervising or mentoring team members with demonstrated people leadership capability. 1+ years of team management experience highly preferred.\u003C/li>\u003Cli>Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred.\u003C/li>\u003Cli>Strong knowledge of digital marketing platforms, content management systems and analytics tools.\u003C/li>\u003Cli>Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred.\u003C/li>\u003Cli>Working knowledge of HTML, SEO and digital accessibility standards. GEO knowledge and Bar rule understanding a plus.\u003C/li>\u003Cli>Strong project management and organizational skills with the ability to manage competing priorities.\u003C/li>\u003Cli>Excellent written, verbal and interpersonal communication skills.\u003C/li>\u003Cli>Strong problem solving and analytical mindset and ability to translate data into actionable recommendations.\u003C/li>\u003Cli>Demonstrated ability to build effective relationships with stakeholders at all levels in a collaborative environment.\u003C/li>\u003Cli>Promote and demonstrate our business principles of quality, unity and integrity.\u003Cbr>\u003C/li>\u003C/ul>\u003Cp>Norton Rose Fulbright does not accept unsolicited resumes from search firms. Search firms must have an executed search firm agreement and be specifically engaged by Norton Rose Fulbright for a particular search before submitting candidates. A signed agreement alone does not authorize candidate submissions for all open positions.\u003C/p>\u003Cp>All candidate submissions must be made through Norton Rose Fulbright's agency portal. Only agencies invited to participate in a search may submit candidates. Submissions made directly to lawyers, hiring managers, or other firm personnel are not eligible for placement fee consideration.\u003C/p>\u003Cp>Norton Rose Fulbright will not be bound by any terms, conditions, or fee arrangements related to candidate submissions made in violation of these guidelines, nor will it recognize any claim made by the submitting search firm.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Benefits\u003C/b>\u003C/p>\u003Cp>Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options.\u003C/p>\u003Cp>In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays.\u003C/p>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>Legal Notices\u003C/b>\u003C/p>\u003Cp>Norton Rose Fulbright US LLP is an Equal Employment Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and any other characteristic protected by law.\u003C/p>\u003Cp>Norton Rose Fulbright US is committed to providing reasonable accommodation as an Equal Employment Opportunity Employer to applicants with disabilities. If you require assistance of accommodation to complete your application, please contact us.hr@nortonrosefulbright.com. When submitting your request, please provide your contact information and a description of the accommodation needed or the accessibility barrier you are experiencing. We will make a determination on your request for reasonable accommodation on a case-by-case basis.\u003C/p>\u003Cp>Pay Transparency – Nondiscrimination Provision: The firm will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).\u003C/p>\u003Cp>E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.\u003C/p>\u003Cp>Right to Work Information\u003C/p>\u003Cp>Equal Employment Opportunity\u003C/p>\u003Cbr>\u003Cp>For details on the personal information we collect in connection with your application for potential employment or partnership with Norton Rose Fulbright US LLP and for what purposes visit California Consumer Privacy Notice-Norton Rose Fulbright and Norton Rose Fulbright US LLP - US Data Privacy Policy or contact us at (713) 651-7777.\u003C/p>","Job Description At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors. The Manager, Digital Marketing is responsible for leading the day-to-day execution and optimization of the firm's digital marketing programs, platforms and channels. This role oversees a team of digital marketing professionals and serves as a key liaison between marketing and business development colleagues, lawyers, technology teams and external partners to deliver high-quality digital experiences that support business development, thought leadership and brand visibility. The Manager balances execution and optimization with people leadership, ensuring digital initiatives are delivered efficiently, consistently and in alignment with firm standards. The role drives operational excellence across websites, blogs, and campaign platforms while fostering team development and continuous improvement. This position will be based in our Houston, Austin, Dallas or San Antonio office and flexibility to visit the office for training or meetings is required. Responsibilities include but are not limited to: Leadership and team management Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development. Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement. Oversee recruiting, onboarding and training efforts for digital marketing team members. Digital Marketing strategy and execution As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals. Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy decisions in collaboration with the Content team. Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities. Digital platforms and operations Oversee the day-to-day management of the firm's digital marketing platforms, including websites, blogs, microsites and campaign tools. Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests. Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges. Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms. Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximizing visibility, discoverability and long-term performance. Platform optimization and stakeholder management Act as business owner for digital marketing platforms (CMS, analytics tools, microsites, blogs and cloud services), managing external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination. Partner with global, regional and cross-functional teams (content, brand and creative, business development, communications, IT and lawyer stakeholders) to operationalize digital processes, enhancements and service offerings, and to standardize execution across the firm. Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness. Manage relationships with internal stakeholders, technology teams, external vendors and agencies to support the successful delivery and continuous improvement of digital marketing initiatives. Other duties Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Qualifications and experience: Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization. In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology, preferably in the legal industry, professional services, or another complex organization. Demonstrated experience leading digital platforms, SEO strategy and vendor relationships. Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment. Prior experience supervising or mentoring team members with demonstrated people leadership capability. 1+ years of team management experience highly preferred. Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred. Strong knowledge of digital marketing platforms, content management systems and analytics tools. Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred. Working knowledge of HTML, SEO and digital accessibility standards. GEO knowledge and Bar rule understanding a plus. Strong project management and organizational skills with the ability to manage competing priorities. Excellent written, verbal and interpersonal communication skills. Strong problem solving and analytical mindset and ability to translate data into actionable recommendations. Demonstrated ability to build effective relationships with stakeholders at all levels in a collaborative environment. Promote and demonstrate our business principles of quality, unity and integrity. Norton Rose Fulbright does not accept unsolicited resumes from search firms. Search firms must have an executed search firm agreement and be specifically engaged by Norton Rose Fulbright for a particular search before submitting candidates. A signed agreement alone does not authorize candidate submissions for all open positions. All candidate submissions must be made through Norton Rose Fulbright's agency portal. Only agencies invited to participate in a search may submit candidates. Submissions made directly to lawyers, hiring managers, or other firm personnel are not eligible for placement fee consideration. Norton Rose Fulbright will not be bound by any terms, conditions, or fee arrangements related to candidate submissions made in violation of these guidelines, nor will it recognize any claim made by the submitting search firm. Benefits Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options. In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays. Legal Notices Norton Rose Fulbright US LLP is an Equal Employment Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and any other characteristic protected by law. Norton Rose Fulbright US is committed to providing reasonable accommodation as an Equal Employment Opportunity Employer to applicants with disabilities. If you require assistance of accommodation to complete your application, please contact us.hr@nortonrosefulbright.com. When submitting your request, please provide your contact information and a description of the accommodation needed or the accessibility barrier you are experiencing. We will make a determination on your request for reasonable accommodation on a case-by-case basis. Pay Transparency – Nondiscrimination Provision: The firm will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce. Right to Work Information Equal Employment Opportunity For details on the personal information we collect in connection with your application for potential employment or partnership with Norton Rose Fulbright US LLP and for what purposes visit California Consumer Privacy Notice-Norton Rose Fulbright and Norton Rose Fulbright US LLP - US Data Privacy Policy or contact us at (713) 651-7777.",1791602511000,"2026-10-10 05:24:54","Posted Today",{"jsonldValid":15,"jsonld":27},{"id":93,"applyToken":94,"slug":95,"title":96,"companyname":97,"companylogo":98,"companyTagline":99,"companyIndustry":100,"city":101,"country":51,"remote":102,"employmentType":103,"department":18,"content_html":105,"content_text":106,"years":21,"createdAt":107,"updatedAtISO":108,"postedAtISO":109,"hasSalary":15,"salaryMin":110,"salaryMax":111,"currency":61,"schema":112},"2e5cbbb78db915fb7fb143f77a917d2ba3da6af31af7224eb3c902f127891efb","2f5620bfe74906e591766e4d78ae1158eb3d6cc56194230d3d9b81c8d1756f23","digital-adoption-and-lifecycle-manager-at-mixpanel-231aa02d3f","Digital Adoption & Lifecycle Manager","Mixpanel","https://cdn.jobboardwise.com/logo/mixpanel.com","Powerful, self-serve product analytics to help you convert, engage, and retain more users.","Software Development","New York City",true,[104],"Contract","\u003Cp>\u003Cstrong>About Mixpanel\u003C/strong>\u003C/p>\n\u003Cp>Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.\u003C/p>\u003Cp>\u003Cstrong>About the Customer Digital Experience Team\u003C/strong>\u003C/p>\n\u003Cp>Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization.\u003C/p>\n\u003Cp>A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it.\u003C/p>\n\u003Cp>Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to.\u003C/p>\n\u003Cp>We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together.\u003C/p>\n\u003Cp>\u003Cstrong>About the Role\u003C/strong>\u003C/p>\n\u003Cp>As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward.\u003C/p>\n\u003Cp>This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.\u003C/p>\n\u003Cp>It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone.\u003C/p>\n\u003Cp>You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built.\u003C/p>\n\u003Cp>If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration\u003C/li>\n\u003Cli>Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team\u003C/li>\n\u003Cli>Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when\u003C/li>\n\u003Cli>Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act\u003C/li>\n\u003Cli>Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable\u003C/li>\n\u003Cli>Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week\u003C/li>\n\u003Cli>Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did\u003C/li>\n\u003Cli>Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality\u003C/li>\n\u003Cli>Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact\u003C/li>\n\u003Cli>Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work\u003C/li>\n\u003Cli>Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones\u003C/li>\n\u003Cli>Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference\u003C/li>\n\u003Cli>Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>We're Looking For Someone Who Is:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales\u003C/li>\n\u003Cli>An excellent writer who can be concise, specific, and useful to a technical audience\u003C/li>\n\u003Cli>Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief\u003C/li>\n\u003Cli>Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results\u003C/li>\n\u003Cli>Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming\u003C/li>\n\u003Cli>Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter\u003C/li>\n\u003Cli>Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says\u003C/li>\n\u003Cli>Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value.\u003C/li>\n\u003Cli>Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project.\u003C/li>\n\u003Cli>Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers\u003C/li>\n\u003Cli>Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook\u003C/li>\n\u003Cli>Comfortable with ambiguity and energized by building from the ground up\u003C/li>\n\u003Cli>Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on.\u003C/li>\n\u003Cli>Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice to Have\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience launching a scaled or digital customer success program at a company that didn't have one before\u003C/li>\n\u003Cli>Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams\u003C/li>\n\u003Cli>Experience with in-product messaging tools and lifecycle orchestration beyond email\u003C/li>\n\u003Cli>Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003C/p>\n\u003Cp>The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.\u003Cbr>\u003Cbr>Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.\u003C/p>\u003Cp>Mixpanel Compensation Range\u003C/p>\u003Cp>$132,000—$162,750 USD\u003C/p>\u003Cp>\u003Cstrong>Benefits and Perks\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Comprehensive Medical, Vision, and Dental Care\u003C/li>\n\u003Cli>Mental Wellness Benefit\u003C/li>\n\u003Cli>Generous Vacation Policy & Additional Company Holidays\u003C/li>\n\u003Cli>Enhanced Parental Leave\u003C/li>\n\u003Cli>Volunteer Time Off\u003C/li>\n\u003Cli>Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>*please note that benefits and perks for contract positions will vary*\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Culture Values\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Make Bold Bets:\u003C/strong> We choose courageous action over comfortable progress.\u003C/li>\n\u003Cli>\u003Cstrong>Innovate with Insight:\u003C/strong> We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.\u003C/li>\n\u003Cli>\u003Cstrong>One Team:\u003C/strong> We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.\u003C/li>\n\u003Cli>\u003Cstrong>Candor with Connection:\u003C/strong> We build meaningful relationships that enable honest feedback and direct conversations.\u003C/li>\n\u003Cli>\u003Cstrong>Champion the Customer:\u003C/strong> We seek to deeply understand our customers’ needs, ensuring their success is our north star.\u003C/li>\n\u003Cli>\u003Cstrong>Powerful Simplicity:\u003C/strong> We find elegant solutions to complex problems, making sophisticated things accessible.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why choose Mixpanel?\u003C/strong>\u003C/p>\n\u003Cp>We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.\u003C/p>\n\u003Cp>Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.\u003C/p>","About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com. About the Customer Digital Experience Team Customer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization. A Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it. Our programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to. We're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together. About the Role As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward. This is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change. It's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone. You'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built. If you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on. Responsibilities Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did Keep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality Define success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact Run experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference Identify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it. We're Looking For Someone Who Is: Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales An excellent writer who can be concise, specific, and useful to a technical audience Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter Data-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says Comfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value. Genuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project. Experienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers Able to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook Comfortable with ambiguity and energized by building from the ground up Actively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on. Using AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work Nice to Have Experience launching a scaled or digital customer success program at a company that didn't have one before Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams Experience with in-product messaging tools and lifecycle orchestration beyond email Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work #LI-Remote Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here. Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. Mixpanel Compensation Range $132,000—$162,750 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Make Bold Bets: We choose courageous action over comfortable progress. Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.",1791602509000,"2026-10-10 05:24:50","2026-10-09T19:24:38-04:00",132000,162750,{"jsonldValid":15,"jsonld":27},{"id":114,"applyToken":115,"slug":116,"title":96,"companyname":97,"companylogo":98,"companyTagline":99,"companyIndustry":100,"city":117,"country":51,"remote":102,"employmentType":118,"department":18,"content_html":105,"content_text":106,"years":21,"createdAt":107,"updatedAtISO":108,"postedAtISO":119,"hasSalary":15,"salaryMin":110,"salaryMax":111,"currency":61,"schema":120},"a78d7551dbcd82a7da84db662906c97be4fa7a29ab69b9ef43e5c2314ba5aca0","0da080396464d040ce62f83c7d38c3e8b097fb3d3d826a03f0562098e7838c3f","digital-adoption-and-lifecycle-manager-at-mixpanel-2d23ec0f2c","San Francisco",[104],"2026-10-09T17:58:48-04:00",{"jsonldValid":15,"jsonld":27},1791621773709]