[{"data":1,"prerenderedAt":93},["ShallowReactive",2],{"$fBQ9HCjErEEt9dcrbrrsf0o9SC-PGAAouzqN4BcHbC3o":3,"$fDP2EjP4Vb2EwXAHAdC9f-fDAQG20w6vkCW6CtGRdIbM":29},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":24,"salaryMax":25,"currency":26,"schema":27},"fb3468b0577f1575b876c1952bfbef3d789de3371b498bb3809b0d2017616ad7","senior-director-lifecycle-and-customer-excellence-marketing-at-servicenow-7af5a4fa51","Senior Director, Lifecycle & Customer Excellence Marketing","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","Santa Clara","United States",false,[16],"Full-time","Marketing","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. \u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Key Responsibilities:\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention.  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>\u003Cu>Required Qualifications & Experience: \u003C/u>\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven track record of leading teams and building scalable lifecycle marketing systems. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience defining and owning customer-centric KPIs and business accountability. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to influence cross-functional leaders and drive organizational transformation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$220,300 - $396,500\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. Key Responsibilities: Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists. Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention. Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale. Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. Qualifications Required Qualifications & Experience: 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. Proven track record of leading teams and building scalable lifecycle marketing systems. Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. Experience defining and owning customer-centric KPIs and business accountability. Demonstrated ability to influence cross-functional leaders and drive organizational transformation. Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. For positions in this location, we offer a base pay of $220,300 - $396,500 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",0,1789464080000,"2026-09-15 11:25:36","2026-09-14T23:38:35.942Z",220300,396500,"USD",{"jsonldValid":14,"jsonld":28},"",{"jobs":30},[31,46,53,63,72,79],{"id":32,"slug":33,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":35,"country":13,"remote":36,"employmentType":37,"department":17,"content_html":38,"content_text":39,"years":20,"createdAt":40,"updatedAtISO":41,"postedAtISO":42,"hasSalary":14,"salaryMin":43,"salaryMax":44,"currency":26,"schema":45},"440f9989b427c089a46e10169baed3a10e4142c21fcf9f4cefe3feb952eda1c0","senior-lifecycle-and-email-marketing-strategist-at-servicenow-057443e736","Senior Lifecycle & Email Marketing Strategist","Waltham",true,[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). \u003C/p>\u003Cp>Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. \u003C/p>\u003Cp>\u003Cstrong>Responsibilities \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. \u003C/li>\u003Cli>Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. \u003C/li>\u003Cli>Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. \u003C/li>\u003Cli>Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. \u003C/li>\u003Cli>Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. \u003C/li>\u003Cli>Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. \u003C/li>\u003Cli>Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. \u003C/li>\u003Cli>Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. \u003C/li>\u003Cli>Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. \u003C/li>\u003Cli>Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. \u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Qualifications\u003C/strong> \u003C/p>\u003Cp>6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. \u003C/p>\u003Cp>\u003Cstrong>Hard Skills \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. \u003C/li>\u003Cli>Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. \u003C/li>\u003Cli>Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. \u003C/li>\u003Cli>Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. \u003C/li>\u003Cli>Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. \u003C/li>\u003Cli>Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. \u003C/li>\u003Cli>AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. \u003C/li>\u003Cli>Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Soft Skills (Leadership Competencies) \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. \u003C/li>\u003Cli>Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. \u003C/li>\u003Cli>Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. \u003C/li>\u003Cli>Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. \u003C/li>\u003Cli>Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Preferred \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Track record applying ABM, ABX, or buying group frameworks to email strategy. \u003C/li>\u003Cli>Fluency with Adobe Experience Platform and Real-Time CDP. \u003C/li>\u003Cli>Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. \u003C/li>\u003Cli>Track record using AI tools to improve email throughput, personalization, or decision quality. \u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of $114200-$199900 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. Responsibilities Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. Qualifications Qualifications 6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. Hard Skills Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. Soft Skills (Leadership Competencies) Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. Preferred Track record applying ABM, ABX, or buying group frameworks to email strategy. Fluency with Adobe Experience Platform and Real-Time CDP. Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. Track record using AI tools to improve email throughput, personalization, or decision quality. For positions in this location, we offer a base pay of $114200-$199900 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1789053886000,"2026-09-10 17:31:14","2026-09-10T16:55:15.272Z",114200,199900,{"jsonldValid":14,"jsonld":28},{"id":47,"slug":48,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":49,"country":13,"remote":36,"employmentType":50,"department":17,"content_html":38,"content_text":39,"years":20,"createdAt":40,"updatedAtISO":41,"postedAtISO":51,"hasSalary":14,"salaryMin":43,"salaryMax":44,"currency":26,"schema":52},"f809aee5cdc2ab77c5b3cf1ab8b2ea7ae7b48890916cf3fd68debff9dfd95d04","senior-lifecycle-and-email-marketing-strategist-at-servicenow-0aa4ec40a9","San Diego",[16],"2026-09-10T16:56:52.694Z",{"jsonldValid":14,"jsonld":28},{"id":54,"slug":55,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":36,"employmentType":56,"department":17,"content_html":57,"content_text":58,"years":20,"createdAt":40,"updatedAtISO":41,"postedAtISO":59,"hasSalary":14,"salaryMin":60,"salaryMax":61,"currency":26,"schema":62},"5e902421fa9dd03ab63042d95841ac5bf5f82e5fa671f001d9c855a1abdc032b","senior-lifecycle-and-email-marketing-strategist-at-servicenow-204e474101",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). \u003C/p>\u003Cp>Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. \u003C/p>\u003Cp>\u003Cstrong>Responsibilities \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. \u003C/li>\u003Cli>Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. \u003C/li>\u003Cli>Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. \u003C/li>\u003Cli>Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. \u003C/li>\u003Cli>Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. \u003C/li>\u003Cli>Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. \u003C/li>\u003Cli>Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. \u003C/li>\u003Cli>Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. \u003C/li>\u003Cli>Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. \u003C/li>\u003Cli>Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. \u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Qualifications\u003C/strong> \u003C/p>\u003Cp>6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. \u003C/p>\u003Cp>\u003Cstrong>Hard Skills \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. \u003C/li>\u003Cli>Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. \u003C/li>\u003Cli>Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. \u003C/li>\u003Cli>Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. \u003C/li>\u003Cli>Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. \u003C/li>\u003Cli>Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. \u003C/li>\u003Cli>AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. \u003C/li>\u003Cli>Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Soft Skills (Leadership Competencies) \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. \u003C/li>\u003Cli>Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. \u003C/li>\u003Cli>Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. \u003C/li>\u003Cli>Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. \u003C/li>\u003Cli>Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Preferred \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Track record applying ABM, ABX, or buying group frameworks to email strategy. \u003C/li>\u003Cli>Fluency with Adobe Experience Platform and Real-Time CDP. \u003C/li>\u003Cli>Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. \u003C/li>\u003Cli>Track record using AI tools to improve email throughput, personalization, or decision quality. \u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$126,800 - $221,900\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. Responsibilities Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. Qualifications Qualifications 6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. Hard Skills Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. Soft Skills (Leadership Competencies) Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. Preferred Track record applying ABM, ABX, or buying group frameworks to email strategy. Fluency with Adobe Experience Platform and Real-Time CDP. Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. Track record using AI tools to improve email throughput, personalization, or decision quality. For positions in this location, we offer a base pay of $126,800 - $221,900 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-10T16:38:18.415Z",126800,221900,{"jsonldValid":14,"jsonld":28},{"id":64,"slug":65,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":66,"country":13,"remote":36,"employmentType":67,"department":17,"content_html":68,"content_text":69,"years":20,"createdAt":40,"updatedAtISO":41,"postedAtISO":70,"hasSalary":14,"salaryMin":43,"salaryMax":44,"currency":26,"schema":71},"5b202bbc7a3b4504625589dcd651792f91af637eadbba2cdecd4f4de22e66a72","senior-lifecycle-and-email-marketing-strategist-at-servicenow-c5829c196a","Chicago",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). \u003C/p>\u003Cp>Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. \u003C/p>\u003Cp>\u003Cstrong>Responsibilities \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. \u003C/li>\u003Cli>Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. \u003C/li>\u003Cli>Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. \u003C/li>\u003Cli>Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. \u003C/li>\u003Cli>Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. \u003C/li>\u003Cli>Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. \u003C/li>\u003Cli>Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. \u003C/li>\u003Cli>Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. \u003C/li>\u003Cli>Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. \u003C/li>\u003Cli>Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. \u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Qualifications\u003C/strong> \u003C/p>\u003Cp>6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. \u003C/p>\u003Cp>\u003Cstrong>Hard Skills \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. \u003C/li>\u003Cli>Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. \u003C/li>\u003Cli>Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. \u003C/li>\u003Cli>Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. \u003C/li>\u003Cli>Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. \u003C/li>\u003Cli>Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. \u003C/li>\u003Cli>AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. \u003C/li>\u003Cli>Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Soft Skills (Leadership Competencies) \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. \u003C/li>\u003Cli>Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. \u003C/li>\u003Cli>Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. \u003C/li>\u003Cli>Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. \u003C/li>\u003Cli>Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Preferred \u003C/strong>\u003C/p>\u003Cul>\u003Cli>Track record applying ABM, ABX, or buying group frameworks to email strategy. \u003C/li>\u003Cli>Fluency with Adobe Experience Platform and Real-Time CDP. \u003C/li>\u003Cli>Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. \u003C/li>\u003Cli>Track record using AI tools to improve email throughput, personalization, or decision quality. \u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of $114200-$199900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. Responsibilities Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks. Qualifications Qualifications 6+ years in B2B email marketing, lifecycle marketing, or marketing automation, with hands-on experience deploying programs in an enterprise marketing automation platform and a track record operationalizing lifecycle strategy. Hard Skills Email Platform Fluency: Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable. Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture. Lifecycle Program Design: Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions. Audience and Cadence Strategy: Designs audience segmentation and cadence architecture for high-complexity books. Sets volume targets, audience cuts, and fatigue rules that hold across overlapping programs without creating channel conflict. Content POV and Copy: Shapes narrative arc and copy recommendations using the lifecycle copy framework. Fluency on persona-level messaging and content strategy. Testing and Measurement: A/B and multivariate testing tied to business impact. Defines KPIs by campaign type and translates results into stakeholder-ready insights. Analytical Fluency: Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data. AI and Automation Fluency: Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t. Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA. Soft Skills (Leadership Competencies) Cross-Functional Influence: Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction. Strategic Definition: Defines program strategy within ambiguous or high-complexity scope, then translates it into executable plans. Systems Thinking: Sees how email decisions ripple across cadence, sender reputation, and buying group engagement. Operational Discipline: Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they escalate. Automation Mindset: Identifies manual work worth automating, with judgment on where AI helps and where it does not. Preferred Track record applying ABM, ABX, or buying group frameworks to email strategy. Fluency with Adobe Experience Platform and Real-Time CDP. Familiarity with webinar and event platforms (ON24, RainFocus) and their integration into lifecycle programs. Track record using AI tools to improve email throughput, personalization, or decision quality. For positions in this location, we offer a base pay of $114200-$199900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-10T16:53:07.371Z",{"jsonldValid":14,"jsonld":28},{"id":73,"slug":74,"title":34,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":75,"country":13,"remote":36,"employmentType":76,"department":17,"content_html":57,"content_text":58,"years":20,"createdAt":40,"updatedAtISO":41,"postedAtISO":77,"hasSalary":14,"salaryMin":60,"salaryMax":61,"currency":26,"schema":78},"a2919def213b8b934dbf19c56f9e20148de20e28f993af7c08a7dbebc0b88da5","senior-lifecycle-and-email-marketing-strategist-at-servicenow-de897081e7","New York",[16],"2026-09-10T16:50:19.969Z",{"jsonldValid":14,"jsonld":28},{"id":80,"slug":81,"title":82,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":36,"employmentType":83,"department":84,"content_html":85,"content_text":86,"years":20,"createdAt":87,"updatedAtISO":88,"postedAtISO":89,"hasSalary":14,"salaryMin":90,"salaryMax":91,"currency":26,"schema":92},"a0d4c788b651c06cb4b92e52add2459b88b149474eaa455b7923573e2c1fa4ef","director-data-strategy-and-services-at-servicenow-c65f4cc349","Director, Data Strategy & Services",[16],"Data","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration\u003C/strong>\u003C/p>\u003Cp>The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack.\u003C/p>\u003Cp>This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.\u003C/p>\u003Cp>\u003Cstrong>What you get to do:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Own the roadmap** for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scale\u003C/li>\u003Cli>Lead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization\u003C/li>\u003Cli>Drive data quality as a competitive advantage**—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy\u003C/li>\u003Cli>Enable AI/ML at scale**—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions\u003C/li>\u003Cli>Govern without gating**—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation\u003C/li>\u003Cli>Set data integration standards** that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Who You Are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>You've led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what \"good\" looks like operationally\u003C/li>\u003Cli>You've managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions—and found elegant ways to prioritize\u003C/li>\u003Cli>You're fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake)\u003C/li>\u003Cli>You understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutions\u003C/li>\u003Cli>You've shipped data governance frameworks that actually worked—balancing security/compliance with the speed marketing needs\u003C/li>\u003Cli>You can translate \"we need a unified identity graph\" into concrete milestones, measurable outcomes, and quarterly execution plans\u003C/li>\u003Cli>You're comfortable in the room with C-level GTM leaders, IT architects, and data engineers—and can speak credibly to all three\u003C/li>\u003Cli>You've supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation)\u003C/li>\u003Cli>\u003Cem>\u003Cstrong>Highly Preferred\u003C/strong>\u003C/em>: experience with Adobe suite, Kafka or Snowflake\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$173,300 - $238,300\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. \u003C/p>","Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.\nJob DescriptionBuild the GTM Data Foundation That Powers Personalization & Revenue AccelerationThe Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack.This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.What you get to do:Own the roadmap** for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scaleLead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalizationDrive data quality as a competitive advantage**—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracyEnable AI/ML at scale**—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisionsGovern without gating**—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activationSet data integration standards** that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale\nQualificationsWho You AreYou've led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what \"good\" looks like operationallyYou've managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions—and found elegant ways to prioritizeYou're fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake)You understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutionsYou've shipped data governance frameworks that actually worked—balancing security/compliance with the speed marketing needsYou can translate \"we need a unified identity graph\" into concrete milestones, measurable outcomes, and quarterly execution plansYou're comfortable in the room with C-level GTM leaders, IT architects, and data engineers—and can speak credibly to all threeYou've supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation)Highly Preferred: experience with Adobe suite, Kafka or SnowflakeFor positions in this location, we offer a base pay of $173,300 - $238,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\nAdditional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.",1787714373000,"2026-09-07 17:35:57","2026-08-25T17:38:28.182Z",173300,238300,{"jsonldValid":14,"jsonld":28},1789910260920]