[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"$fYid2bBM-mEFD8cVWdUtE12Jw6S6pxbhbsNrbvEyFEuM":3,"$ftP6kZiVfwbhq3qmkK2jmHW2pGQJfyfcdfEUBNsrm6N0":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":25,"schema":26},"201f11b66842983aaade8cbe747f5a751b35733f9847d8765e9ed0239adc4920","91696bae8275e644f1275bd97068c25364520e999c015505f867ed1e11566bbd","senior-event-marketing-specialist-at-servicenow-42e522f58b","Senior Event Marketing Specialist","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","Staines","United Kingdom",false,[17],"Full-time","Other","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>ServiceNow UK & Ireland Marketing \u003C/strong>\u003C/p>\u003Cp>You will be working in the UK and Ireland marketing team, a team of 9 (soon to be 10!) who are responsible for generating and influencing pipeline for the UK&I business in support of priority industries and solutions. We do this through integrated campaigns that span executive engagement, digital marketing, flagship events, communities and user groups, pursuit-based marketing and thought leadership. The team works together with our go to market organisation and collaborates closely with the EMEA and Global marketing teams. \u003C/p>\u003Cp>And to the events specifically covered by this new and exciting role – our Public Services Summit series, SNUGs, our AI Summits and World Forum.  You’ll be amongst some of the biggest and brightest moments ServiceNow creates for and with our customers, prospects and partners.  From industry-specific to flagship moments, pre-sales to cultivating our community, this role will be making a difference across our business. Find out more on these events at links \u003C/p>\u003Cul>\u003Cli>\u003Cp>ServiceNow Public Services Summits – London example \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>ServiceNow User Group Meet-Ups – Edinburgh example \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>ServiceNow AI Summits – London example \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>ServiceNow World Forum London \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you get to do in this role \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Execute audience acquisition and segmentation for flagship experiences: pull and manage data, build target lists, run and track ticketing against the plan set by the flagship experience lead. Own accuracy on getting the right audience in, on time. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create and deploy multi-channel demand generation campaigns (email sequences, organic and paid social, third-party promotion) in partnership with digital teams to drive registration, aligned to GTM schedules. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Manage all event campaigns end-to-end in marketing systems, keeping assets, audiences and timelines accurate. Act as the operational backbone of event delivery. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build, quality control and optimise registration pages for conversion; manage the attendee list from invite through confirmation, maintaining data integrity throughout. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Run on-site registration and check-in, including briefing and managing desk staff and agency partners for a seamless attendee experience. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deploy consistent pre- and post-event surveys and turn results into a clear read for planning and stakeholder reporting. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Coordinate post-event follow-up with GTM and sales teams for timely outreach to attendees and no-shows, feeding results into pipeline reporting. \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Proven experience in event marketing or field marketing within a B2B technology environment, with a demonstrable track record of owning audience acquisition and demand generation for in-person or hybrid events. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong copywriting skills — you can write a compelling invite or nurture sequence that excites and attracts both existing and new contacts.  \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working within marketing automation and CRM platforms; familiarity with ServiceNow's marketing tech stack (Adobe Workfront, Swoogo, Marketo, Dynamics) is a plus. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfortable managing data, segmentation logic and campaign operations with a high degree of accuracy. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Confident managing multiple workstreams simultaneously against fixed event deadlines. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing on-site event logistics, including registration desk operations, briefing and managing desk staff and agency partners. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong stakeholder management skills — you know when to flag, when to decide and when to escalate. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience partnering with sales and GTM teams on lead follow-up and pipeline reporting. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making or problem-solving, including AI-powered tools or automating workflows. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficient in Microsoft Office: PowerPoint, Excel, Word and skilled in using generative AI tools such as Claude, MS Co-pilot or ChatGPT. \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description ServiceNow UK & Ireland Marketing You will be working in the UK and Ireland marketing team, a team of 9 (soon to be 10!) who are responsible for generating and influencing pipeline for the UK&I business in support of priority industries and solutions. We do this through integrated campaigns that span executive engagement, digital marketing, flagship events, communities and user groups, pursuit-based marketing and thought leadership. The team works together with our go to market organisation and collaborates closely with the EMEA and Global marketing teams. And to the events specifically covered by this new and exciting role – our Public Services Summit series, SNUGs, our AI Summits and World Forum. You’ll be amongst some of the biggest and brightest moments ServiceNow creates for and with our customers, prospects and partners. From industry-specific to flagship moments, pre-sales to cultivating our community, this role will be making a difference across our business. Find out more on these events at links ServiceNow Public Services Summits – London example ServiceNow User Group Meet-Ups – Edinburgh example ServiceNow AI Summits – London example ServiceNow World Forum London What you get to do in this role Execute audience acquisition and segmentation for flagship experiences: pull and manage data, build target lists, run and track ticketing against the plan set by the flagship experience lead. Own accuracy on getting the right audience in, on time. Create and deploy multi-channel demand generation campaigns (email sequences, organic and paid social, third-party promotion) in partnership with digital teams to drive registration, aligned to GTM schedules. Manage all event campaigns end-to-end in marketing systems, keeping assets, audiences and timelines accurate. Act as the operational backbone of event delivery. Build, quality control and optimise registration pages for conversion; manage the attendee list from invite through confirmation, maintaining data integrity throughout. Run on-site registration and check-in, including briefing and managing desk staff and agency partners for a seamless attendee experience. Deploy consistent pre- and post-event surveys and turn results into a clear read for planning and stakeholder reporting. Coordinate post-event follow-up with GTM and sales teams for timely outreach to attendees and no-shows, feeding results into pipeline reporting. Qualifications To be successful in this role you have: Proven experience in event marketing or field marketing within a B2B technology environment, with a demonstrable track record of owning audience acquisition and demand generation for in-person or hybrid events. Strong copywriting skills — you can write a compelling invite or nurture sequence that excites and attracts both existing and new contacts. Experience working within marketing automation and CRM platforms; familiarity with ServiceNow's marketing tech stack (Adobe Workfront, Swoogo, Marketo, Dynamics) is a plus. Comfortable managing data, segmentation logic and campaign operations with a high degree of accuracy. Confident managing multiple workstreams simultaneously against fixed event deadlines. Experience managing on-site event logistics, including registration desk operations, briefing and managing desk staff and agency partners. Strong stakeholder management skills — you know when to flag, when to decide and when to escalate. Experience partnering with sales and GTM teams on lead follow-up and pipeline reporting. Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making or problem-solving, including AI-powered tools or automating workflows. Proficient in Microsoft Office: PowerPoint, Excel, Word and skilled in using generative AI tools such as Claude, MS Co-pilot or ChatGPT. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",0,1790004482000,"2026-09-21 17:32:46","2026-09-21T15:56:37.107Z","GBP",{"jsonldValid":15,"jsonld":27},"",{"jobs":29},[30,46,58,65,79,98],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":35,"country":36,"remote":15,"employmentType":37,"department":38,"content_html":39,"content_text":40,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":41,"hasSalary":15,"salaryMin":42,"salaryMax":43,"currency":44,"schema":45},"43cb62210453c4c2e6674cbc3bf4e6bcdb80edbc895ee6054642c9aaecdfed17","c79862849d6863a9e6722422b5a8e10ccd52075adea48eae9eede76ec0198636","senior-director-lifecycle-and-customer-excellence-marketing-at-servicenow-69613172cc","Senior Director, Lifecycle & Customer Excellence Marketing","New York","United States",[17],"Marketing","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Job Description\u003C/strong>\u003C/p>\u003Cp>Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. \u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Key Responsibilities:\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention.  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>Qualifications\u003C/p>\u003Cp>\u003Cstrong>\u003Cu>Required Qualifications & Experience: \u003C/u>\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven track record of leading teams and building scalable lifecycle marketing systems. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience defining and owning customer-centric KPIs and business accountability. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to influence cross-functional leaders and drive organizational transformation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$184,100 - $322,200\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Job Description Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. Key Responsibilities: Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists. Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention. Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale. Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. Qualifications Qualifications Required Qualifications & Experience: 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. Proven track record of leading teams and building scalable lifecycle marketing systems. Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. Experience defining and owning customer-centric KPIs and business accountability. Demonstrated ability to influence cross-functional leaders and drive organizational transformation. Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. For positions in this location, we offer a base pay of $184,100 - $322,200 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-21T12:49:48.018Z",184100,322200,"USD",{"jsonldValid":15,"jsonld":27},{"id":47,"applyToken":48,"slug":49,"title":50,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":35,"country":36,"remote":15,"employmentType":51,"department":38,"content_html":52,"content_text":53,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":54,"hasSalary":15,"salaryMin":55,"salaryMax":56,"currency":44,"schema":57},"ef64652e5371dbfef9ecd51a246d4cc27c5c2c3f43d8ba605265a0616dcd2096","ce6c3acac193eb6a7db5da510f016414995d15a18155011706dcee564655d289","senior-manager-lifecycle-marketing-at-servicenow-685031e646","Senior Manager, Lifecycle Marketing",[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Overview  \u003C/strong>\u003C/p>\u003Cp>Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.  \u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain adaptive customer journeys using marketing automation and orchestration tools  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.   \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Monitor campaign performance daily; identify optimization opportunities and implement improvements  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Provide weekly performance updates and insights to leadership; flag risks and escalate issues  \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Required Qualifications & Experience  \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building and optimizing customer journeys and behavioral triggers  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong project management skills and attention to detail  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to mentor junior marketers and model strong execution standards  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Understanding of customer psychology, behavioral analytics, and engagement best practices  \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$155,400 - $272,000\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Overview Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs. Key Responsibilities Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives) Build and maintain adaptive customer journeys using marketing automation and orchestration tools Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences. Monitor campaign performance daily; identify optimization opportunities and implement improvements Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies Provide weekly performance updates and insights to leadership; flag risks and escalate issues Qualifications Required Qualifications & Experience 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards Experience building and optimizing customer journeys and behavioral triggers Strong project management skills and attention to detail Ability to mentor junior marketers and model strong execution standards Understanding of customer psychology, behavioral analytics, and engagement best practices For positions in this location, we offer a base pay of $155,400 - $272,000 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-21T12:56:03.728Z",155400,272000,{"jsonldValid":15,"jsonld":27},{"id":59,"applyToken":60,"slug":61,"title":50,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":35,"country":36,"remote":15,"employmentType":62,"department":38,"content_html":52,"content_text":53,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":63,"hasSalary":15,"salaryMin":55,"salaryMax":56,"currency":44,"schema":64},"2244a88ca930d764d29f2b1010b739379c23dbf5c5caa55cfd96084d8a3c1d20","1764f46e1ea7b05893af4528106476a143fdca921f4acf248a1da738b6071470","senior-manager-lifecycle-marketing-at-servicenow-7f99621430",[17],"2026-09-21T13:37:18.208Z",{"jsonldValid":15,"jsonld":27},{"id":66,"applyToken":67,"slug":68,"title":34,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":69,"country":36,"remote":15,"employmentType":70,"department":38,"content_html":71,"content_text":72,"years":21,"createdAt":73,"updatedAtISO":74,"postedAtISO":75,"hasSalary":15,"salaryMin":76,"salaryMax":77,"currency":44,"schema":78},"fb3468b0577f1575b876c1952bfbef3d789de3371b498bb3809b0d2017616ad7","c403f1f7def0eb5bff1fbdc64488c89063a2fb2e5752dafa851216a495472c3e","senior-director-lifecycle-and-customer-excellence-marketing-at-servicenow-7af5a4fa51","Santa Clara",[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. \u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Key Responsibilities:\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention.  \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. \u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>\u003Cu>Required Qualifications & Experience: \u003C/u>\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven track record of leading teams and building scalable lifecycle marketing systems. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience defining and owning customer-centric KPIs and business accountability. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demonstrated ability to influence cross-functional leaders and drive organizational transformation. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$220,300 - $396,500\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  \u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. \u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. \u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. Key Responsibilities: Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists. Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives. Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention. Design and execute product led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows that operate at scale, enabling dynamic response to product behavior signals. Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect seamlessly with demand gen, product marketing, and brand initiatives. Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels. Partner with subject matter experts (SMEs), product, and technical teams to develop authoritative, customer-centric content that drives adoption and engagement. Partner with product marketing and customer success strategy to align lifecycle programs with positioning, messaging frameworks, and competitive differentiation; ensure lifecycle journeys activate and reinforce approved positioning narratives. Partner with product, IT and operations to operationalize telemetry into AI assisted lifecycle marketing actions that drive activation, adoption, expansion and customer success assist motions. Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies product-led experiences. Partner with product teams to co-design adoption strategies, align on discoverability for new capabilities, and leverage agentic intelligence to personalize in-product guidance at scale. Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale. Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance. Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence. Lead mar tech strategy and vendor partnerships that enable omnichannel lifecycle activation. Establish measurement and attribution frameworks that connect lifecycle activities to revenue outcomes. Lead and influence cross-functional partnerships with Marketing, Customer Success, Sales, Product, and Operations to align on shared lifecycle objectives. Qualifications Required Qualifications & Experience: 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role. Proven track record of leading teams and building scalable lifecycle marketing systems. Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence. Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies. Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage data integration, and sales-assist workflows. Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product engagement strategies is a plus. Experience defining and owning customer-centric KPIs and business accountability. Demonstrated ability to influence cross-functional leaders and drive organizational transformation. Strong understanding of customer data platforms, marketing automation, and analytics infrastructure. Content strategy expertise: proven ability to develop, modularize, and activate content across multiple mediums and channels; experience partnering with SMEs and subject matter experts to create authoritative customer-facing content. For positions in this location, we offer a base pay of $220,300 - $396,500 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1789464080000,"2026-09-15 11:25:36","2026-09-14T23:38:35.942Z",220300,396500,{"jsonldValid":15,"jsonld":27},{"id":80,"applyToken":81,"slug":82,"title":83,"companyname":84,"companylogo":85,"companyTagline":86,"companyIndustry":87,"city":88,"country":89,"remote":15,"employmentType":90,"department":38,"content_html":91,"content_text":92,"years":21,"createdAt":93,"updatedAtISO":94,"postedAtISO":95,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":96,"schema":97},"1f929e3b89ce6c09bafcf74f16ea4d5c7f2626943092341ee155f27a391d1ba2","0752961b4157789ae9dec8be769f89a6602e60d4d830897ea53c793e55f51f37","crm-manager-at-eucalyptus-d4b564968d","CRM Manager","Eucalyptus","https://cdn.jobboardwise.com/logo/eucalyptus.vc","Delivering healthcare that puts patients first.","Health and Human Services","AU - HQ - NSW","Australia",[17],"\u003Ch3>About Eucalyptus\u003C/h3>\n\u003Cp>We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.\u003C/p>\n\n\u003Cp>Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.\u003C/p>\n\n\u003Cp>Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.\u003Cbr>\u003Cbr>\u003C/p>\n\u003Ch3>Our Growth Story:\u003C/h3>\n\u003Cul>\n\u003Cli>Supporting patients living with obesity across our 5 markets\u003C/li>\n\u003Cli>Received selective NICE endorsement to provide services to the NHS\u003C/li>\n\u003Cli>Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.\u003C/li>\n\u003C/ul>\u003Ch2>About the Role\u003C/h2>\n\u003Cp>We are looking for a CRM Manager to own the full patient lifecycle for Juniper, from initial lead capture and nurture through onboarding, engagement, retention, churn intervention and reactivation. Sitting within Product Growth, you will bring our CRM activity under one clear owner and build a data-driven lifecycle engine that determines which communication should reach which patient, at what time, and through which channel. This is a senior, hands-on individual contributor role for someone who can set the strategy, work directly in the CRM platform, turn patient data into meaningful segments, and run experiments that improve conversion, retention and lifetime value. You will partner closely with Analytics, Growth, Product, Copy and Design, with the opportunity to shape how the CRM function and team grow over time.\u003C/p>\n\u003Ch2>What You Will Own\u003C/h2>\n\u003Cul>\n\u003Cli>Own CRM across the complete patient lifecycle, including lead nurture, onboarding, early engagement, active treatment, retention, churn prevention, win-back and reactivation.\u003C/li>\n\u003Cli>Audit and improve existing communications, ensuring patients receive a coordinated and relevant experience rather than disconnected messages from different teams.\u003C/li>\n\u003Cli>Design, build and optimise always-on lifecycle journeys across email, SMS, push and in-app channels.\u003C/li>\n\u003Cli>Develop segmentation strategies based on patient behaviour, lifecycle stage, condition, treatment journey, engagement, recency and churn reason.\u003C/li>\n\u003Cli>Partner with Analytics to build our CRM decision-making engine, using patient and behavioural data to determine the most effective message, channel and timing for each cohort.\u003C/li>\n\u003Cli>Build and maintain campaigns directly within our CRM platform, including triggers, branching logic, personalisation, exit conditions and measurement.\u003C/li>\n\u003Cli>Create a structured experimentation playbook for CRM, translating opportunities into clear hypotheses, prioritised tests and measurable outcomes.\u003C/li>\n\u003Cli>Establish holdouts and other measurement approaches that help us understand the incremental impact of CRM, not simply last-click attribution.\u003C/li>\n\u003Cli>Own CRM reporting across funnel conversion, retention, reactivation and lifetime value, alongside channel health and deliverability.\u003C/li>\n\u003Cli>Translate performance data into clear recommendations about what we should build, improve, scale or stop.\u003C/li>\n\u003Cli>Lead cross-functional delivery by giving clear direction to Analytics, Copy, Design, Product and other partners involved in bringing lifecycle initiatives to life.\u003C/li>\n\u003Cli>Maintain strong standards for contact frequency, consent, list health, deliverability and responsible communication in a healthcare environment.\u003C/li>\n\u003C/ul>\n\u003Ch2>What We Are Looking For\u003C/h2>\n\u003Cul>\n\u003Cli>At least five years of experience in CRM, lifecycle, retention or engagement marketing within a consumer-focused business.\u003C/li>\n\u003Cli>Hands-on experience using a CRM or marketing automation platform such as Braze, Customer.io, Iterable, Klaviyo or a comparable tool.\u003C/li>\n\u003Cli>Experience owning sophisticated lifecycle programs with multiple customer cohorts, products, journeys or behavioural states.\u003C/li>\n\u003Cli>Strong segmentation instincts, with the ability to translate customer data and behavioural signals into meaningful, actionable audiences.\u003C/li>\n\u003Cli>Confidence reading dashboards, diagnosing funnel drop-off, identifying opportunities and estimating their potential commercial impact.\u003C/li>\n\u003Cli>A strong understanding of CRM best practice, including journey architecture, personalisation, experimentation, deliverability and contact governance.\u003C/li>\n\u003Cli>Experience measuring CRM against business outcomes such as conversion, retention, churn, reactivation and lifetime value, rather than relying primarily on opens and clicks.\u003C/li>\n\u003Cli>A practical experimentation mindset, including experience developing hypotheses, choosing success metrics and making decisions based on results.\u003C/li>\n\u003Cli>The ability to move comfortably between strategic thinking and detailed execution. You can define the roadmap and then build the journey yourself.\u003C/li>\n\u003Cli>Strong cross-functional leadership skills and the ability to create clarity across teams without relying on formal authority.\u003C/li>\n\u003Cli>Excellent communication and judgement, including the ability to create relevant, empathetic experiences for patients navigating sensitive health journeys.\u003C/li>\n\u003Cli>Comfort operating autonomously in a fast-moving environment where the foundations are still being built.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Why join Eucalyptus?\u003C/strong>\u003C/h3>\n\u003Cp>Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.\u003C/p>\n\u003Cp>\u003Cstrong>Here’s what makes joining Euc unique:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>What’s next\u003C/strong> - Our goal for the next three years is to support \u003Cstrong>1 million patients globally\u003C/strong> to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.\u003C/li>\n\u003Cli>\u003Cstrong>Build something world-changing\u003C/strong> - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.\u003C/li>\n\u003Cli>\u003Cstrong>Make real impact\u003C/strong> - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.\u003C/li>\n\u003Cli>\u003Cstrong>Accelerate your growth\u003C/strong> - You will have high ownership, continuous feedback, and dedicated development support.\u003C/li>\n\u003Cli>\u003Cstrong>Join a motivated team\u003C/strong> - You will collaborate with talented peers to solve complex clinical and operational problems at scale.\u003C/li>\n\u003C/ul>\n\u003Ch3>What’s ahead in Australia?\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Grow with us globally -\u003C/strong> Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.\u003C/li>\n\u003Cli>\u003Cstrong>Shape your career -\u003C/strong> Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.\u003C/li>\n\u003Cli>\u003Cstrong>Work where well-being matters -\u003C/strong> Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.\u003C/li>\n\u003Cli>\u003Cstrong>Innovate with purpose -\u003C/strong> Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.\u003C/li>\n\u003Cli>\u003Cstrong>Support at every stage -\u003C/strong> Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.\u003C/li>\n\u003C/ul>\u003Cp>\u003Cem>At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.\u003C/em>\u003C/p>","About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the Role We are looking for a CRM Manager to own the full patient lifecycle for Juniper, from initial lead capture and nurture through onboarding, engagement, retention, churn intervention and reactivation. Sitting within Product Growth, you will bring our CRM activity under one clear owner and build a data-driven lifecycle engine that determines which communication should reach which patient, at what time, and through which channel. This is a senior, hands-on individual contributor role for someone who can set the strategy, work directly in the CRM platform, turn patient data into meaningful segments, and run experiments that improve conversion, retention and lifetime value. You will partner closely with Analytics, Growth, Product, Copy and Design, with the opportunity to shape how the CRM function and team grow over time. What You Will Own Own CRM across the complete patient lifecycle, including lead nurture, onboarding, early engagement, active treatment, retention, churn prevention, win-back and reactivation. Audit and improve existing communications, ensuring patients receive a coordinated and relevant experience rather than disconnected messages from different teams. Design, build and optimise always-on lifecycle journeys across email, SMS, push and in-app channels. Develop segmentation strategies based on patient behaviour, lifecycle stage, condition, treatment journey, engagement, recency and churn reason. Partner with Analytics to build our CRM decision-making engine, using patient and behavioural data to determine the most effective message, channel and timing for each cohort. Build and maintain campaigns directly within our CRM platform, including triggers, branching logic, personalisation, exit conditions and measurement. Create a structured experimentation playbook for CRM, translating opportunities into clear hypotheses, prioritised tests and measurable outcomes. Establish holdouts and other measurement approaches that help us understand the incremental impact of CRM, not simply last-click attribution. Own CRM reporting across funnel conversion, retention, reactivation and lifetime value, alongside channel health and deliverability. Translate performance data into clear recommendations about what we should build, improve, scale or stop. Lead cross-functional delivery by giving clear direction to Analytics, Copy, Design, Product and other partners involved in bringing lifecycle initiatives to life. Maintain strong standards for contact frequency, consent, list health, deliverability and responsible communication in a healthcare environment. What We Are Looking For At least five years of experience in CRM, lifecycle, retention or engagement marketing within a consumer-focused business. Hands-on experience using a CRM or marketing automation platform such as Braze, Customer.io, Iterable, Klaviyo or a comparable tool. Experience owning sophisticated lifecycle programs with multiple customer cohorts, products, journeys or behavioural states. Strong segmentation instincts, with the ability to translate customer data and behavioural signals into meaningful, actionable audiences. Confidence reading dashboards, diagnosing funnel drop-off, identifying opportunities and estimating their potential commercial impact. A strong understanding of CRM best practice, including journey architecture, personalisation, experimentation, deliverability and contact governance. Experience measuring CRM against business outcomes such as conversion, retention, churn, reactivation and lifetime value, rather than relying primarily on opens and clicks. A practical experimentation mindset, including experience developing hypotheses, choosing success metrics and making decisions based on results. The ability to move comfortably between strategic thinking and detailed execution. You can define the roadmap and then build the journey yourself. Strong cross-functional leadership skills and the ability to create clarity across teams without relying on formal authority. Excellent communication and judgement, including the ability to create relevant, empathetic experiences for patients navigating sensitive health journeys. Comfort operating autonomously in a fast-moving environment where the foundations are still being built. Why join Eucalyptus? Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health. Here’s what makes joining Euc unique: What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem. Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding. Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets. Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support. Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale. What’s ahead in Australia? Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders. Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture. Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties. Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare. Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program. At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.",1790047178000,"2026-09-22 05:21:51","2026-09-21T22:16:58-04:00","AUD",{"jsonldValid":15,"jsonld":27},{"id":99,"applyToken":100,"slug":101,"title":102,"companyname":103,"companylogo":104,"companyTagline":105,"companyIndustry":12,"city":106,"country":107,"remote":108,"employmentType":109,"department":18,"content_html":111,"content_text":112,"years":21,"createdAt":113,"updatedAtISO":114,"postedAtISO":115,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":44,"schema":116},"5635e14242e4fa791be08475188b3a4ec1fa73901372b2f7aa7e2bef09bb1cd3","b5c7187c662c981ecd94fe81b5df1b5dd730c1d2f515c9cfe78641ca5aba00d2","senior-director-security-engineering-at-iterable-e2d63c2a48","Senior Director, Security Engineering","Iterable","https://cdn.jobboardwise.com/logo/iterable.com","Iterable is the top-rated AI-Powered Customer Communication Platform","Atlanta","Georgia",true,[110],"Contract","\u003Cp>Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.\u003C/p>\n\u003Cp>Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.\u003C/p>\n\u003Cp>With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!\u003C/p>\u003Cp>\u003Cstrong>How you’ll make a difference:\u003C/strong>\u003C/p>\n\u003Cp>Customers trust Iterable with sensitive information. Security Engineering protects that trust by partnering across the company to build secure products, infrastructure, and systems. We embed security architecture into how Engineering develops and launches features, using automation to scale protection, resilience, and assurance.\u003C/p>\n\u003Cp>Reporting to the CISO, the Senior Director, Security Engineering owns the strategy, organization, and execution of Iterable’s technical security portfolio, including Product Security, Platform Security, Application Security, Detection and Response, vulnerability management, automation, and incident readiness.\u003C/p>\n\u003Cp>This leader will help build an AI-forward Security organization by using AI to improve security technology, team leverage, decision-making, and operational scale. The role requires strong organizational leadership: creating focus, setting clear priorities, establishing accountability, and turning strong talent into predictable delivery.\u003C/p>\n\u003Ch3>What You’ll Do\u003C/h3>\n\u003Cul>\n\u003Cli>Define and execute a multi-year Security Engineering strategy aligned to business priorities, customer trust, and risk appetite.\u003C/li>\n\u003Cli>Set a focused portfolio of priorities with clear owners, sequencing, milestones, and measurable outcomes.\u003C/li>\n\u003Cli>Lead and develop managers and senior technical leaders across multiple security functions.\u003C/li>\n\u003Cli>Establish operating mechanisms that improve accountability, execution visibility, and delivery predictability.\u003C/li>\n\u003Cli>Address missed commitments, unresolved blockers, and priority conflicts directly.\u003C/li>\n\u003Cli>Build an AI-forward roadmap for security engineering, automation, operations, and decision support.\u003C/li>\n\u003Cli>Mature application security, cloud and platform security, detection and response, vulnerability management, and incident readiness.\u003C/li>\n\u003Cli>Lead post-incident improvement and resilience programs that address systemic risk.\u003C/li>\n\u003Cli>Partner with Engineering, Product, IT, GRC, Legal, Finance, and Customer-facing teams to enable secure business outcomes.\u003C/li>\n\u003Cli>Own organizational planning, budget, vendor strategy, headcount planning, and investment tradeoffs.\u003C/li>\n\u003Cli>Advise executives and Board partners on security posture, material risks, priorities, and investments.\u003C/li>\n\u003C/ul>\n\u003Ch3>What We’re Looking For\u003C/h3>\n\u003Cul>\n\u003Cli>12+ years of experience in security engineering or a related technical security discipline.\u003C/li>\n\u003Cli>7+ years leading security organizations, including managers and senior technical leaders.\u003C/li>\n\u003Cli>Experience setting strategy and delivering outcomes across multiple security functions.\u003C/li>\n\u003Cli>Strong technical grounding in application security, cloud security, detection and response, automation, and vulnerability management.\u003C/li>\n\u003Cli>Experience leading complex incidents, post-incident remediation, and resilience improvements.\u003C/li>\n\u003Cli>Experience managing budgets, vendors, organizational design, and strategic investments.\u003C/li>\n\u003Cli>A track record of developing talent, creating focus, addressing missed delivery, and leading through ambiguity and change.\u003C/li>\n\u003Cli>Exceptional executive communication, judgment, influence, and written communication skills.\u003C/li>\n\u003C/ul>\n\u003Ch3>Success in the First 12 Months\u003C/h3>\n\u003Cul>\n\u003Cli>Establish a clear strategy, operating model, roadmap, and measurement framework.\u003C/li>\n\u003Cli>Align security functions around a focused set of business and risk priorities.\u003C/li>\n\u003Cli>Launch an AI-forward security roadmap that improves leverage and automation.\u003C/li>\n\u003Cli>Improve accountability, delivery predictability, and visibility into portfolio execution.\u003C/li>\n\u003Cli>Strengthen leadership capacity through manager development and succession planning.\u003C/li>\n\u003C/ul>\n\u003Ch3>Iterable Values\u003C/h3>\n\u003Cp>Model Iterable’s current values while building a high-performing organization that delivers meaningful security outcomes:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Run As One:\u003C/strong> Anchor work in shared company outcomes, clarify the end state, and commit to decisions.\u003C/li>\n\u003Cli>\u003Cstrong>Be An Owner:\u003C/strong> Own outcomes, address problems directly, and use company resources wisely.\u003C/li>\n\u003Cli>\u003Cstrong>Transparency:\u003C/strong> Share early, communicate clearly, own mistakes, and challenge directly with empathy.\u003C/li>\n\u003Cli>\u003Cstrong>Growth Mindset:\u003C/strong> Challenge the status quo, learn quickly, and continuously raise the bar.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Perks & Benefits:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive salaries, meaningful equity, & 401(k) plan\u003C/li>\n\u003Cli>Medical, dental, vision, & life insurance\u003C/li>\n\u003Cli>Community Impact Days (additional paid holidays)\u003C/li>\n\u003Cli>Fertility & Adoption Assistance\u003C/li>\n\u003Cli>Paid Sabbatical\u003C/li>\n\u003Cli>Flexible PTO\u003C/li>\n\u003Cli>Monthly Employee Wellness allowance\u003C/li>\n\u003Cli>Monthly Professional Development allowance\u003C/li>\n\u003Cli>Pre-tax commuter benefits\u003C/li>\n\u003Cli>Complete laptop workstation\u003C/li>\n\u003C/ul>\n\u003Cp>The US base salary range for this position at the start of employment is $220,000 - $300,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.\u003C/p>\n\u003Cp>Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.\u003C/p>\u003Cp>\u003Cstrong>Recruitment Disclaimer:\u003C/strong>\u003C/p>\n\u003Cp>Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:\u003C/p>\n\u003Cul>\n\u003Cli>Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.\u003C/li>\n\u003Cli>Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).\u003C/li>\n\u003Cli>Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.\u003C/li>\n\u003C/ul>\n\u003Cp>You may see all job vacancies on our official Iterable channels:\u003C/p>\n\u003Cul>\n\u003Cli>Official Iterable website, Careers page: https://iterable.com/careers/\u003C/li>\n\u003Cli>Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/\u003C/li>\n\u003C/ul>\n\u003Cp>Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at \u003Cstrong>talent-ops@iterable.com \u003C/strong>upon receiving a suspicious job offer.\u003C/p>\n\u003Cp>Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.\u003Cbr>\u003Cbr>Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.\u003C/p>","Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026. With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together! How you’ll make a difference: Customers trust Iterable with sensitive information. Security Engineering protects that trust by partnering across the company to build secure products, infrastructure, and systems. We embed security architecture into how Engineering develops and launches features, using automation to scale protection, resilience, and assurance. Reporting to the CISO, the Senior Director, Security Engineering owns the strategy, organization, and execution of Iterable’s technical security portfolio, including Product Security, Platform Security, Application Security, Detection and Response, vulnerability management, automation, and incident readiness. This leader will help build an AI-forward Security organization by using AI to improve security technology, team leverage, decision-making, and operational scale. The role requires strong organizational leadership: creating focus, setting clear priorities, establishing accountability, and turning strong talent into predictable delivery. What You’ll Do Define and execute a multi-year Security Engineering strategy aligned to business priorities, customer trust, and risk appetite. Set a focused portfolio of priorities with clear owners, sequencing, milestones, and measurable outcomes. Lead and develop managers and senior technical leaders across multiple security functions. Establish operating mechanisms that improve accountability, execution visibility, and delivery predictability. Address missed commitments, unresolved blockers, and priority conflicts directly. Build an AI-forward roadmap for security engineering, automation, operations, and decision support. Mature application security, cloud and platform security, detection and response, vulnerability management, and incident readiness. Lead post-incident improvement and resilience programs that address systemic risk. Partner with Engineering, Product, IT, GRC, Legal, Finance, and Customer-facing teams to enable secure business outcomes. Own organizational planning, budget, vendor strategy, headcount planning, and investment tradeoffs. Advise executives and Board partners on security posture, material risks, priorities, and investments. What We’re Looking For 12+ years of experience in security engineering or a related technical security discipline. 7+ years leading security organizations, including managers and senior technical leaders. Experience setting strategy and delivering outcomes across multiple security functions. Strong technical grounding in application security, cloud security, detection and response, automation, and vulnerability management. Experience leading complex incidents, post-incident remediation, and resilience improvements. Experience managing budgets, vendors, organizational design, and strategic investments. A track record of developing talent, creating focus, addressing missed delivery, and leading through ambiguity and change. Exceptional executive communication, judgment, influence, and written communication skills. Success in the First 12 Months Establish a clear strategy, operating model, roadmap, and measurement framework. Align security functions around a focused set of business and risk priorities. Launch an AI-forward security roadmap that improves leverage and automation. Improve accountability, delivery predictability, and visibility into portfolio execution. Strengthen leadership capacity through manager development and succession planning. Iterable Values Model Iterable’s current values while building a high-performing organization that delivers meaningful security outcomes: Run As One: Anchor work in shared company outcomes, clarify the end state, and commit to decisions. Be An Owner: Own outcomes, address problems directly, and use company resources wisely. Transparency: Share early, communicate clearly, own mistakes, and challenge directly with empathy. Growth Mindset: Challenge the status quo, learn quickly, and continuously raise the bar. Perks & Benefits: Competitive salaries, meaningful equity, & 401(k) plan Medical, dental, vision, & life insurance Community Impact Days (additional paid holidays) Fertility & Adoption Assistance Paid Sabbatical Flexible PTO Monthly Employee Wellness allowance Monthly Professional Development allowance Pre-tax commuter benefits Complete laptop workstation The US base salary range for this position at the start of employment is $220,000 - $300,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others. Recruitment Disclaimer: Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not: Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc. Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.). Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable. You may see all job vacancies on our official Iterable channels: Official Iterable website, Careers page: https://iterable.com/careers/ Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/ Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer. Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors. Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.",1790042955000,"2026-09-22 04:13:50","2026-09-21T10:27:07-04:00",{"jsonldValid":15,"jsonld":27},1790066545253]