[{"data":1,"prerenderedAt":118},["ShallowReactive",2],{"$fJAFVTkbcNA83mlOS04xt7KvPRgk8yLl83NshY3VbnZg":3,"$fWfDjZgP4wwVtSMByFU0IqjVpxKzU90az8nHDydT_FCQ":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":26},"68e9f68a9fa118ac4e292cb1d63c90555e2007744c5ff1cf721dbd8e276c039d","senior-growth-product-marketing-manager-at-lastpass-33c75fc17d","Senior Growth Product Marketing Manager","LastPass","https://logo.clearbit.com/lastpass.com","LastPass manages your passwords and online life, so you don’t have to.","Software Development","Remote - Canada","Canada",true,[16],"Full-time","Marketing","\u003Cp>\u003Cstrong>About LastPass\u003C/strong>\u003Cbr>LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\u003C/p>\n\u003Cp>\u003Cstrong>Curious about our products? Visit our website and try it free! \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>LastPass is looking for a \u003C/strong>\u003Cstrong>Senior Growth Product Marketing Manager\u003C/strong>\u003Cstrong>: \u003C/strong>\u003C/p>\n\u003Cp>In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\u003C/p>\n\u003Cp>\u003Cstrong>About the team:\u003C/strong>\u003C/p>\n\u003Cp>The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\u003C/p>\n\u003Cp>\u003Cstrong>If you are passionate about complex problem solving and motivated by scale, then this is the role for you!\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Who will you work with?\u003C/strong>\u003C/p>\n\u003Cp>You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\u003C/p>\n\u003Cp>\u003Cstrong>What are some of the exciting challenges you will be working on?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\u003C/li>\n\u003Cli>Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\u003C/li>\n\u003Cli>Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\u003C/li>\n\u003Cli>Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\u003C/li>\n\u003Cli>Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What does it take to work at LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\u003C/li>\n\u003Cli>Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\u003C/li>\n\u003Cli>Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\u003C/li>\n\u003Cli>Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\u003C/li>\n\u003Cli>Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\u003C/li>\n\u003Cli>Strong problem-solving skills and a self-starter mindset\u003C/li>\n\u003Cli>Fluency with AI tools to support growth marketing, experimentation, and data analysis\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Why LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>The leader in secure access\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>High-growth, collaborative environment with inclusive teams\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Remote-first culture\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Competitive compensation\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Paid Time Off policies\u003C/strong>, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\u003C/li>\n\u003Cli>\u003Cstrong>Parental leave\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Comprehensive health coverage\u003C/strong>, including dependents\u003C/li>\n\u003Cli>\u003Cstrong>Home office setup support\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>LastPass Families free account\u003C/strong> for up to 5 members\u003C/li>\n\u003Cli>\u003Cstrong>Continuous learning and development opportunities\u003C/strong>, including an annual learning stipend to invest in your growth\u003C/li>\n\u003Cli>\u003Cstrong>Peer-to-peer recognition\u003C/strong> through Motivosity\u003C/li>\n\u003Cli>\u003Cstrong>Employee Assistance Program\u003C/strong> for well-being support\u003C/li>\n\u003Cli>\u003Cstrong>Remote work stipend\u003C/strong> to support your home office needs\u003C/li>\n\u003Cli>\u003Cstrong>Short-Term or Remote-Centric Work Arrangements\u003C/strong> for added flexibility\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\u003C/p>\n\u003Cp>For all US based jobs please review our Applicant Privacy Notice\u003C/p>\n\u003Cp>For all EU based jobs please review our Candidate Privacy Notice \u003C/p>\n\u003Cp>Please review our CCPA Notice\u003Cbr>\u003Cbr>\u003C/p>","About LastPassLastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\nCurious about our products? Visit our website and try it free! \nWe welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!LastPass is looking for a Senior Growth Product Marketing Manager: \nIn this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\nAbout the team:\nThe Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\nIf you are passionate about complex problem solving and motivated by scale, then this is the role for you!\nWho will you work with?\nYou will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\nWhat are some of the exciting challenges you will be working on?\n\nOwn the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\nDesign, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\nUse tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\nWork closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\nBring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\n\nWhat does it take to work at LastPass?\n\nProven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\nProven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\nHands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\nStrong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\nExcellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\nStrong problem-solving skills and a self-starter mindset\nFluency with AI tools to support growth marketing, experimentation, and data analysis\nWhy LastPass?\n\nThe leader in secure access\nHigh-growth, collaborative environment with inclusive teams\nRemote-first culture\nCompetitive compensation\nFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\nParental leave\nComprehensive health coverage, including dependents\nHome office setup support\nLastPass Families free account for up to 5 members\nContinuous learning and development opportunities, including an annual learning stipend to invest in your growth\nPeer-to-peer recognition through Motivosity\nEmployee Assistance Program for well-being support\nRemote work stipend to support your home office needs\nShort-Term or Remote-Centric Work Arrangements for added flexibility\n\nUnlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\nWe’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\nFor all US based jobs please review our Applicant Privacy Notice\nFor all EU based jobs please review our Candidate Privacy Notice \nPlease review our CCPA Notice",0,1784654966000,"2026-07-21 19:30:42","2026-07-15T17:51:06.000Z",false,"CAD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,45,63,72,86,103],{"id":31,"slug":32,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":33,"country":34,"remote":14,"employmentType":35,"department":17,"content_html":36,"content_text":37,"years":20,"createdAt":38,"updatedAtISO":39,"postedAtISO":40,"hasSalary":24,"salaryMin":41,"salaryMax":42,"currency":43,"schema":44},"42098f1ee7e539b69700a9a0ab8bf6df972b1d07a763bb144d2fad4bd9dce8c4","senior-growth-product-marketing-manager-at-lastpass-d1c8af5b47","Remote - US","- Us",[16],"\u003Cp>\u003Cstrong>About LastPass\u003C/strong>\u003Cbr>LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass helps teams and individuals stay productive, minimize risk, and remain prepared as their environments evolve.\u003C/p>\n\u003Cp>\u003Cstrong>Curious about our products? Visit our website and try it free! \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>LastPass is looking for a \u003C/strong>\u003Cstrong>Senior Growth Product Marketing Manager\u003C/strong>\u003Cstrong>: \u003C/strong>\u003C/p>\n\u003Cp>In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\u003C/p>\n\u003Cp>\u003Cstrong>About the team:\u003C/strong>\u003C/p>\n\u003Cp>The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\u003C/p>\n\u003Cp>\u003Cstrong>If you are passionate about complex problem solving and motivated by scale, then this is the role for you!\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Who will you work with?\u003C/strong>\u003C/p>\n\u003Cp>You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\u003C/p>\n\u003Cp>\u003Cstrong>What are some of the exciting challenges you will be working on?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\u003C/li>\n\u003Cli>Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\u003C/li>\n\u003Cli>Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\u003C/li>\n\u003Cli>Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\u003C/li>\n\u003Cli>Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What does it take to work at LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\u003C/li>\n\u003Cli>Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\u003C/li>\n\u003Cli>Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\u003C/li>\n\u003Cli>Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\u003C/li>\n\u003Cli>Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\u003C/li>\n\u003Cli>Strong problem-solving skills and a self-starter mindset\u003C/li>\n\u003Cli>Fluency with AI tools to support growth marketing, experimentation, and data analysis\u003C/li>\n\u003C/ul>\u003Cp>Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.\u003C/p>\u003Cp>US Pay Range\u003C/p>\u003Cp>$89,600—$100,000 USD\u003C/p>\u003Cp>\u003Cstrong>Why LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Market-leading password manager\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>High-growth, collaborative environment with inclusive teams\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Remote-first culture\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Competitive compensation\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Paid Time Off policies\u003C/strong>, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\u003C/li>\n\u003Cli>\u003Cstrong>Parental leave\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Comprehensive health coverage\u003C/strong>, including dependents\u003C/li>\n\u003Cli>\u003Cstrong>Home office setup support\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>LastPass Families free account\u003C/strong> for up to 5 members\u003C/li>\n\u003Cli>\u003Cstrong>Continuous learning and development opportunities\u003C/strong>, including an annual learning stipend to invest in your growth\u003C/li>\n\u003Cli>\u003Cstrong>Peer-to-peer recognition\u003C/strong> through Motivosity\u003C/li>\n\u003Cli>\u003Cstrong>Employee Assistance Program\u003C/strong> for well-being support\u003C/li>\n\u003Cli>\u003Cstrong>Remote work stipend\u003C/strong> to support your home office needs\u003C/li>\n\u003Cli>\u003Cstrong>Short-Term or Remote-Centric Work Arrangements\u003C/strong> for added flexibility\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\u003C/p>\n\u003Cp>For all US based jobs please review our Applicant Privacy Notice\u003C/p>\n\u003Cp>For all EU based jobs please review our Candidate Privacy Notice \u003C/p>\n\u003Cp>Please review our CCPA Notice\u003Cbr>\u003Cbr>\u003C/p>","About LastPassLastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass helps teams and individuals stay productive, minimize risk, and remain prepared as their environments evolve.\nCurious about our products? Visit our website and try it free! \nWe welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!LastPass is looking for a Senior Growth Product Marketing Manager: \nIn this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\nAbout the team:\nThe Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\nIf you are passionate about complex problem solving and motivated by scale, then this is the role for you!\nWho will you work with?\nYou will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\nWhat are some of the exciting challenges you will be working on?\n\nOwn the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\nDesign, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\nUse tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\nWork closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\nBring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\n\nWhat does it take to work at LastPass?\n\nProven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\nProven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\nHands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\nStrong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\nExcellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\nStrong problem-solving skills and a self-starter mindset\nFluency with AI tools to support growth marketing, experimentation, and data analysis\nOur compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.US Pay Range$89,600—$100,000 USDWhy LastPass?\n\nMarket-leading password manager\nHigh-growth, collaborative environment with inclusive teams\nRemote-first culture\nCompetitive compensation\nFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\nParental leave\nComprehensive health coverage, including dependents\nHome office setup support\nLastPass Families free account for up to 5 members\nContinuous learning and development opportunities, including an annual learning stipend to invest in your growth\nPeer-to-peer recognition through Motivosity\nEmployee Assistance Program for well-being support\nRemote work stipend to support your home office needs\nShort-Term or Remote-Centric Work Arrangements for added flexibility\n\nUnlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\nWe’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\nFor all US based jobs please review our Applicant Privacy Notice\nFor all EU based jobs please review our Candidate Privacy Notice \nPlease review our CCPA Notice",1779852538000,"2026-05-27 05:29:47","2026-05-20T18:51:11.000Z",89600,100000,"USD",{"jsonldValid":24,"jsonld":27},{"id":46,"slug":47,"title":48,"companyname":49,"companylogo":50,"companyTagline":51,"companyIndustry":52,"city":13,"country":13,"remote":24,"employmentType":53,"department":17,"content_html":55,"content_text":56,"years":20,"createdAt":57,"updatedAtISO":58,"postedAtISO":59,"hasSalary":24,"salaryMin":60,"salaryMax":61,"currency":25,"schema":62},"5565ec257e75edae7991d1c84dfa4d9a485f012b4333c6a713d0c74d84829113","director-content-marketing-at-viral-nation-43caff6cf1","Director, Content Marketing","Viral Nation","https://logo.clearbit.com/viralnation.com","We're a social & digital-first marketing agency, pushing the boundaries to deliver measurable results to brands globally","Advertising Services",[54],"Freelance","\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\n\u003Cp>This role has an annual salary range of \u003Cstrong>$120,000 to $140,000 CAD.\u003C/strong>\u003C/p>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\n\nThis role has an annual salary range of $120,000 to $140,000 CAD.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.",1784690675000,"2026-07-22 05:26:00","2026-07-17T16:33:50.000Z",120000,140000,{"jsonldValid":24,"jsonld":27},{"id":64,"slug":65,"title":48,"companyname":49,"companylogo":50,"companyTagline":51,"companyIndustry":52,"city":66,"country":66,"remote":24,"employmentType":67,"department":17,"content_html":68,"content_text":69,"years":20,"createdAt":57,"updatedAtISO":58,"postedAtISO":70,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":43,"schema":71},"68c0c83d2cfb4534b40e9445d19bc71978fe13a5eefdf024fdd4111ab1dfe053","director-content-marketing-at-viral-nation-6e3636c1b1","United States",[54],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-07-17T16:35:09.000Z",{"jsonldValid":24,"jsonld":27},{"id":73,"slug":74,"title":75,"companyname":76,"companylogo":27,"city":77,"country":66,"remote":14,"employmentType":78,"department":79,"content_html":80,"content_text":81,"years":20,"createdAt":57,"updatedAtISO":82,"postedAtISO":83,"hasSalary":24,"salaryMin":60,"salaryMax":84,"currency":43,"schema":85},"c1179cbb3c6cb3061e3a6ade4bb230b2756d26fda940fa4e6a672f1fb18c337f","director-data-strategy-at-wpromote-9399fe209f","Director, Data Strategy","wpromote","Remote",[16],"Data","\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\n\u003Cp>We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services. \u003C/p>\n\u003Cp>You will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services. \u003C/p>\n\u003Cp>This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.\u003C/p>\n\u003Cp>At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.\u003C/p>\n\n\u003Cp>We offer:\u003C/p>\n\n\u003Cp>-Remote-first culture\u003C/p>\n\u003Cp>-Unlimited PTO\u003C/p>\n\u003Cp>-Extended Holiday break (Winter)\u003C/p>\n\u003Cp>-Flexible schedules\u003C/p>\n\u003Cp>-Work from anywhere options*\u003C/p>\n\u003Cp>-100% paid parental leave\u003C/p>\n\u003Cp>-401(k) matching\u003C/p>\n\u003Cp>-Medical, Dental, Vision, Life, Pet Insurance\u003C/p>\n\u003Cp>-Sponsored life insurance\u003C/p>\n\u003Cp>-Short Term Disability insurance and additional voluntary insurance\u003C/p>\n\u003Cp>-Annual Class Pass credits and more!\u003C/p>\n\nThe anticipated annual salary for this role will range from $120,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.\n\u003Cp>This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.\u003C/p>\n\n\n\u003Cp>*This position may be performed remotely in most states within the US, with some exclusions\u003C/p>\n\u003Cp>**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!\u003C/p>\n\u003Cp>***This position is not eligible for immigration sponsorship\u003C/p>\n\n\u003Cp>\u003Cem>Important Notice: Beware of Job Scams\u003C/em>\u003C/p>\n\u003Cp>Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.\u003C/p>\n\n\u003Cp>#LI-JJ\u003C/p>\n\u003Cp>#LI-Remote\u003C/p>\n\u003Cbr>\u003Ch2>You Will Be\u003C/h2>\n\n\u003Cli>\n\u003Cp>Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You Must Have\u003C/h2>\n\n\u003Cli>\n\u003Cp>8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions &  Cleanrooms).\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven project management skills, capable of managing multiple teams and engagements simultaneously.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>Nice to Have\u003C/h2>\n\n\u003Cli>\n\u003Cp>Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Background in developing or integrating data products or internal analytics platforms.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience leading analytics teams within a performance marketing or digital agency environment.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cbr>\u003Cp>Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.\u003C/p>\n\n\u003Cp>Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.\u003C/p>\n\n\u003Cp>This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.\u003C/p>","The Role\nWe are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services. \nYou will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services. \nThis role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.\nAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.\n\nWe offer:\n\n-Remote-first culture\n-Unlimited PTO\n-Extended Holiday break (Winter)\n-Flexible schedules\n-Work from anywhere options*\n-100% paid parental leave\n-401(k) matching\n-Medical, Dental, Vision, Life, Pet Insurance\n-Sponsored life insurance\n-Short Term Disability insurance and additional voluntary insurance\n-Annual Class Pass credits and more!\n\nThe anticipated annual salary for this role will range from $120,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.\nThis role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.\n\n\n*This position may be performed remotely in most states within the US, with some exclusions\n**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!\n***This position is not eligible for immigration sponsorship\n\nImportant Notice: Beware of Job Scams\nWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.\n\n#LI-JJ\n#LI-Remote\nYou Will Be\n\n\nPartnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.\n\n\nLeading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.\n\n\nDriving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.\n\n\nScaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.\n\n\nSupport growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products. \n\n\nActing as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.\n\n\nBuilding internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. \n\n\nLead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. \n\n\nProvide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.\n\n\nCultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.\n\n\nYou Must Have\n\n\n8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.\n\n\nStrong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions &  Cleanrooms).\n\n\nFamiliarity with creating and implementing data taxonomy governance best practices across multiple ad platforms\n\n\nFamiliarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing \n\n\nDemonstrated success translating data into actionable insights within a performance marketing or growth strategy context.\n\n\nExceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.\n\n\nProven project management skills, capable of managing multiple teams and engagements simultaneously.\n\n\nExperience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.\n\n\nNice to Have\n\n\nStrong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud\n\n\nExperience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.\n\n\nExperience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.\n\n\nExperience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.\n\n\nBackground in developing or integrating data products or internal analytics platforms.\n\n\nExperience leading analytics teams within a performance marketing or digital agency environment.\n\n\nWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.\n\nApplicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.\n\nThis employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.","2026-07-22 05:26:01","2026-07-17T17:22:53.386Z",160000,{"jsonldValid":24,"jsonld":27},{"id":87,"slug":88,"title":89,"companyname":90,"companylogo":91,"companyTagline":92,"companyIndustry":93,"city":94,"country":66,"remote":24,"employmentType":95,"department":96,"content_html":97,"content_text":98,"years":20,"createdAt":57,"updatedAtISO":82,"postedAtISO":99,"hasSalary":24,"salaryMin":100,"salaryMax":101,"currency":43,"schema":102},"10d8eef59c9634cdd675a3ca0f3d2f791fbcbbb14a81d17c9d4bb1f246083c42","marketing-manager-fluid-solutions-at-watts-water-technologies-ff044d9e43","Marketing Manager, Fluid Solutions","Watts Water Technologies","https://logo.clearbit.com/watts.com","A global leader in the innovation, development, and manufacturing of water technologies, systems, and solutions.","Wholesale Building Materials","North Andover",[16],"Other","\u003Cp>\u003Cb>\u003Cb>We’re Watts. Together, we’re reimagining the future of water.\u003C/b>\u003C/b>\u003C/p>\u003Cp>We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.\u003C/p>\u003Cp>\u003Cb>What we do:\u003C/b>\u003C/p>\u003Cp>For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​\u003C/p>\u003Cp>The Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.\u003C/p>\u003Cp>This individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.\u003C/p>\u003Cul>\u003Cli>\u003Cp>This position does not have direct reports.\u003C/p>\u003C/li>\u003Cli>\u003Cp>This position reports to the Manager, Channel Marketing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>This role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>The Job:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Plan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and deliver presentations, business reviews, campaign results, strategic recommendations, and marketing plans to senior leadership and business stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage relationships with external agencies, vendors, consultants, and marketing service providers to ensure quality execution and alignment with business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the development and implementation of best practices, processes, and tools that improve marketing effectiveness, scalability, and operational excellence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate with Sales, Product Management, Customer Service, and other business functions to ensure alignment between marketing objectives and commercial priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Promote Watts' values of Integrity, Accountability, Continuous Improvement, and Transparency in all business interactions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Assume responsibility for other projects and duties as assigned by management.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Travel up to 20% as required to support customer engagement activities, trade shows, industry events, sales meetings, and business initiatives.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Working Conditions:\u003C/p>\u003Cp>While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).\u003C/p>\u003Cp>Physical Requirements: Specific physical abilities required for this position include, but are not limited to:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ability to remain seated at a desk or workstation for extended periods.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to physically move around the office, organize or transport files, packages, or other office-related materials.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to read documents, use a computer, and perform data entry tasks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to operate standard office equipment such as computers, printers, phones, and copiers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>General Applicable Company Competencies\u003C/p>\u003Cul>\u003Cli>\u003Cp>Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Punctuality and dependability.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to be flexible and adapt to changing work priorities and stressful conditions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain productive and collaborative relationships with other Watts employees.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What You’ll Need:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing agency partners, vendors, consultants, and external marketing resources.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in Microsoft Excel, PowerPoint, and Word.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to travel up to 20%.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of and adherence to applicable laws, regulations, company policies, and business practices.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with marketing automation platforms such as Marketo or similar systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CRM platforms, campaign analytics, lead management, and customer data platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting multi-channel product portfolios in a B2B manufacturing environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>MBA or advanced degree in Marketing, Business, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with customer journey mapping, segmentation strategies, and digital transformation initiatives.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Pay Range:\u003C/p>\u003Cp>The expected salary range for this position is $117,000 - $134,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.\u003C/p>\u003Cp>Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.\u003C/p>\u003Cul>\u003C/ul>\u003Cp>\u003Cb>Watts in it for you\u003C/b>:\u003C/p>\u003Cp>\u003Cb>\u003Ci>Please note that the following\u003C/i>\u003Ci> \u003C/i>\u003Ci>benefits apply only to permanent roles and do not apply to internship roles.\u003C/i>\u003C/b>\u003C/p>\u003Cul>\u003Cli>Competitive compensation based on your skills, qualifications and experience\u003C/li>\u003Cli>Comprehensive medical and dental coverage, retirement benefits\u003C/li>\u003Cli>Family building benefits, including paid maternity/paternity leave\u003C/li>\u003Cli>10 paid holidays and Paid Time Off\u003C/li>\u003Cli>Continued professional development opportunities and educational reimbursement\u003C/li>\u003Cli>Additional perks such as fitness reimbursements and employee discount programs\u003C/li>\u003Cli>Learn more about our benefit offerings here: https://tapintowattsbenefits.com/\u003C/li>\u003C/ul>\u003Cp>\u003Cb>How we work:\u003C/b>\u003C/p>\u003Cp>At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.\u003C/p>\u003Cp>And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.\u003C/p>\u003Cp>Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.\u003C/p>","We’re Watts. Together, we’re reimagining the future of water.We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.What we do:For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​The Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.This individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.This position does not have direct reports.This position reports to the Manager, Channel Marketing.This role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.The Job:Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.Proactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.Plan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.Partner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.Develop and deliver presentations, business reviews, campaign results, strategic recommendations, and marketing plans to senior leadership and business stakeholders.Manage relationships with external agencies, vendors, consultants, and marketing service providers to ensure quality execution and alignment with business objectives.Support the development and implementation of best practices, processes, and tools that improve marketing effectiveness, scalability, and operational excellence.Collaborate with Sales, Product Management, Customer Service, and other business functions to ensure alignment between marketing objectives and commercial priorities.Promote Watts' values of Integrity, Accountability, Continuous Improvement, and Transparency in all business interactions.Assume responsibility for other projects and duties as assigned by management.Travel up to 20% as required to support customer engagement activities, trade shows, industry events, sales meetings, and business initiatives.Working Conditions:While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).Physical Requirements: Specific physical abilities required for this position include, but are not limited to:Ability to remain seated at a desk or workstation for extended periods.Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.Ability to physically move around the office, organize or transport files, packages, or other office-related materials.Ability to read documents, use a computer, and perform data entry tasks.Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.Ability to operate standard office equipment such as computers, printers, phones, and copiers.Ability to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.General Applicable Company CompetenciesCommitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.Punctuality and dependability.Ability to be flexible and adapt to changing work priorities and stressful conditions.Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.Maintain productive and collaborative relationships with other Watts employees.What You’ll Need:Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.Demonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.Experience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.Proven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.Strong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.Demonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.Strong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.Strong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.Experience managing agency partners, vendors, consultants, and external marketing resources.Proficiency in Microsoft Excel, PowerPoint, and Word.Ability to travel up to 20%.Understanding of and adherence to applicable laws, regulations, company policies, and business practices.Preferred QualificationsExperience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.Experience with marketing automation platforms such as Marketo or similar systems.Experience with CRM platforms, campaign analytics, lead management, and customer data platforms.Experience supporting multi-channel product portfolios in a B2B manufacturing environment.MBA or advanced degree in Marketing, Business, or a related field.Experience with customer journey mapping, segmentation strategies, and digital transformation initiatives.Pay Range:The expected salary range for this position is $117,000 - $134,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.Watts in it for you:Please note that the following benefits apply only to permanent roles and do not apply to internship roles.Competitive compensation based on your skills, qualifications and experienceComprehensive medical and dental coverage, retirement benefitsFamily building benefits, including paid maternity/paternity leave10 paid holidays and Paid Time OffContinued professional development opportunities and educational reimbursementAdditional perks such as fitness reimbursements and employee discount programsLearn more about our benefit offerings here: https://tapintowattsbenefits.com/How we work:At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.","2026-07-22T03:26:01.000Z",117000,134000,{"jsonldValid":24,"jsonld":27},{"id":104,"slug":105,"title":106,"companyname":107,"companylogo":108,"companyTagline":109,"companyIndustry":110,"city":111,"country":66,"remote":24,"employmentType":112,"department":17,"content_html":113,"content_text":114,"years":20,"createdAt":57,"updatedAtISO":82,"postedAtISO":99,"hasSalary":24,"salaryMin":115,"salaryMax":116,"currency":43,"schema":117},"2d45fc5db9716fd2902868c4fe3d743f3085d763f600b5d9aca73430c3a15684","principal-growth-marketer-at-remitly-0303889c99","Principal Growth Marketer","Remitly","https://logo.clearbit.com/remitly.com","On a mission to transform the lives of immigrants and their families.","Financial Services","Seattle",[16],"\u003Cp>\u003Cu>\u003Cb>Job Description:\u003C/b>\u003C/u>\u003C/p>At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.\u003Cbr>We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.\u003Cp>\u003Cb>About the Role\u003C/b>\u003C/p>\u003Cp>Every day, Remitly Business gains new signups who never complete their first transaction. The Principal Growth Marketer owns the marketing system that changes that — identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand.\u003C/p>\u003Cp>Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels — running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions.\u003C/p>\u003Cp>If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result — this is that role.\u003C/p>\u003Cp>Hybrid role, 3+ days/week from our Seattle, WA HQ.\u003C/p>\u003Cp>\u003Cb>You Will:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow it\u003C/li>\u003Cli>Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargeting\u003C/li>\u003Cli>Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are\u003C/li>\u003Cli>Turn conversion data into clear signals for product learning and development\u003C/li>\u003Cli>Own in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content Design\u003C/li>\u003Cli>Design and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack\u003C/li>\u003Cli>Own the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over time\u003C/li>\u003C/ul>\u003Cp>\u003Cb>You Have:\u003C/b>\u003C/p>\u003Cul>\u003Cli>8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who did\u003C/li>\u003Cli>Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort\u003C/li>\u003Cli>Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it\u003C/li>\u003Cli>Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations\u003C/li>\u003Cli>Comfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analyst\u003C/li>\u003Cli>Experience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment matters\u003C/li>\u003Cli>Ability to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to spec\u003C/li>\u003Cli>Fintech, payments, or two-sided marketplace experience is a plus\u003C/li>\u003Cli>A background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modeling\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Compensation Details. \u003C/b>The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cb>Our Benefits:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Flexible paid time off\u003C/li>\u003Cli>Health, dental, and vision + 401k plan with company matching\u003C/li>\u003Cli>Paid parental, medical, military and family care leave\u003C/li>\u003Cli>Mental Health & Family Forming Benefits\u003C/li>\u003Cli>Employee Stock Purchase Plan (ESPP)\u003C/li>\u003Cli>Continuing education\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Our Connected Work Culture: Driving Innovation, Together\u003C/b>\u003C/p>\u003Cp>At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.\u003C/p>\u003Cp>\u003Cb>Remitly is an E-Verify Employer\u003C/b>\u003C/p>\u003Cp>At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.\u003C/p>\u003Cp>Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\u003C/p>","Job Description:At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.About the RoleEvery day, Remitly Business gains new signups who never complete their first transaction. The Principal Growth Marketer owns the marketing system that changes that — identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand.Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels — running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions.If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result — this is that role.Hybrid role, 3+ days/week from our Seattle, WA HQ.You Will:Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow itDesign, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargetingPartner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions areTurn conversion data into clear signals for product learning and developmentOwn in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content DesignDesign and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stackOwn the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over timeYou Have:8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who didGenuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effortBuilt onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for itFluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementationsComfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analystExperience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment mattersAbility to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to specFintech, payments, or two-sided marketplace experience is a plusA background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modelingCompensation Details. The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.#LI-HybridOur Benefits:Flexible paid time offHealth, dental, and vision + 401k plan with company matchingPaid parental, medical, military and family care leaveMental Health & Family Forming BenefitsEmployee Stock Purchase Plan (ESPP)Continuing educationOur Connected Work Culture: Driving Innovation, TogetherAt Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.Remitly is an E-Verify EmployerAt Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.",168000,210000,{"jsonldValid":24,"jsonld":27},1784709751069]