[{"data":1,"prerenderedAt":107},["ShallowReactive",2],{"$f7i8ynMFSKcm0EZd4LAKiawbTOPhWCXVrTZt-vdKyHkM":3,"$fgqr2GZJHUplMWAun6qSI-QEDeC3jYJgsDJ4cAtxdfW8":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":25},"a0867bf1b32664742ed15d8635065ceb85a131d86cc99d73e2accde9973f55d4","senior-integrated-marketing-manager-franchises-at-pilot-com-36437d4669","Senior Integrated Marketing Manager, Franchises","Pilot.com","https://logo.clearbit.com/pilot.com","Get your finances right with Pilot.","Software Development","San Francisco","Canada",false,[16],"Full-time","Other","\u003Ch2>\u003Cstrong>The Role\u003C/strong>\u003C/h2>\n\u003Cp>Franchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\u003C/p>\n\u003Cp>This role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\u003C/p>\n\u003Cp>\u003Cstrong>This is a hybrid role based in either our San Francisco or Nashville office, with in-office presence required on Mondays, Tuesdays, and Thursdays.\u003C/strong> \u003C/p>\n\u003Ch2>\u003Cstrong>What You'll Own\u003C/strong>\u003C/h2>\n\u003Cp>This role has two distinct motions, and you'll be accountable for both.\u003C/p>\n\u003Cp>\u003Cstrong>Net new franchise acquisition.\u003C/strong> Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\u003C/p>\n\u003Cp>\u003Cstrong>Adoption expansion within signed franchises.\u003C/strong> Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\u003C/p>\n\u003Cp>Specifically, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Own the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\u003C/li>\n\u003Cli>Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\u003C/li>\n\u003Cli>Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\u003C/li>\n\u003Cli>Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\u003C/li>\n\u003Cli>Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\u003C/li>\n\u003Cli>Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\u003C/li>\n\u003Cli>Make creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What You'll Bring\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\u003C/li>\n\u003Cli>Experience marketing to franchise, multi-location, or distributed operator audiences.\u003C/li>\n\u003Cli>Track record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\u003C/li>\n\u003Cli>Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\u003C/li>\n\u003Cli>A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\u003C/li>\n\u003Cli>Comfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\u003C/li>\n\u003Cli>Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\u003C/li>\n\u003Cli>Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\u003C/li>\n\u003Cli>Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Why This Role\u003C/strong>\u003C/h2>\n\u003Cp>This is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\u003C/p>\n\u003Cp>The marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\u003C/p>\n\u003Cp>We operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\u003C/p>\n\n\u003Ch2>About Pilot\u003C/h2>\n\u003Cp>Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\u003C/p>\n\u003Cp>Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\u003C/p>\n\u003Ch2>Why Pilot?\u003C/h2>\n\u003Cul>\n\u003Cli>We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\u003C/li>\n\u003Cli>The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\u003C/li>\n\u003Cli>Flexible vacation/time-off policy\u003C/li>\n\u003Cli>All federal holidays are observed\u003C/li>\n\u003Cli>Competitive benefits package including additional wellness benefits\u003C/li>\n\u003Cli>Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks\u003C/li>\n\u003Cli>401(k) plan\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>The base pay range target for the role seniority described in this job description is $159,000 - $215\u003Cspan>\u003Cspan>,000\u003C/span>\u003C/span> in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\u003C/span>\u003C/p>\n\u003Cp>Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.\u003C/p>","The Role\nFranchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\nThis role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\nThis is a hybrid role based in either our San Francisco or Nashville office, with in-office presence required on Mondays, Tuesdays, and Thursdays. \nWhat You'll Own\nThis role has two distinct motions, and you'll be accountable for both.\nNet new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\nAdoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\nSpecifically, you will:\n\nOwn the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\nDevelop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\nDesign and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\nBuild expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\nPartner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\nOwn the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\nMake creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\n\nWhat You'll Bring\n\n7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\nExperience marketing to franchise, multi-location, or distributed operator audiences.\nTrack record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\nStrong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\nA portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\nComfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\nStrong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\nDirect, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\nBonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\n\nWhy This Role\nThis is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\nThe marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\nWe operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\n\nAbout Pilot\nPilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\nWhy Pilot?\n\nWe invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\nThe opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\nFlexible vacation/time-off policy\nAll federal holidays are observed\nCompetitive benefits package including additional wellness benefits\nParental leave for birthing or non-birthing parents – 100% pay for 12 weeks\n401(k) plan\n\nThe base pay range target for the role seniority described in this job description is $159,000 - $215,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\nPilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.",0,1781148268000,"2026-06-11 05:26:13","2026-06-05T15:44:50.000Z","CAD",{"jsonldValid":14,"jsonld":26},"",{"jobs":28},[29,42,52,61,72,92],{"id":30,"slug":31,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":26,"remote":33,"employmentType":34,"department":17,"content_html":35,"content_text":36,"years":20,"createdAt":37,"updatedAtISO":38,"postedAtISO":39,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":40,"schema":41},"5bdb834105fa0d77eccf119c35cb99eb1638c5d9e56ba880315006ab482ecb24","senior-integrated-marketing-manager-franchises-at-pilot-com-c76bb4555e","Remote",true,[16],"\u003Ch2>\u003Cstrong>The Role\u003C/strong>\u003C/h2>\n\u003Cp>Franchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\u003C/p>\n\u003Cp>This role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\u003C/p>\n\u003Ch2>\u003Cstrong>What You'll Own\u003C/strong>\u003C/h2>\n\u003Cp>This role has two distinct motions, and you'll be accountable for both.\u003C/p>\n\u003Cp>\u003Cstrong>Net new franchise acquisition.\u003C/strong> Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\u003C/p>\n\u003Cp>\u003Cstrong>Adoption expansion within signed franchises.\u003C/strong> Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\u003C/p>\n\u003Cp>Specifically, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Own the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\u003C/li>\n\u003Cli>Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\u003C/li>\n\u003Cli>Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\u003C/li>\n\u003Cli>Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\u003C/li>\n\u003Cli>Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\u003C/li>\n\u003Cli>Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\u003C/li>\n\u003Cli>Make creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What You'll Bring\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\u003C/li>\n\u003Cli>Experience marketing to franchise, multi-location, or distributed operator audiences.\u003C/li>\n\u003Cli>Track record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\u003C/li>\n\u003Cli>Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\u003C/li>\n\u003Cli>A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\u003C/li>\n\u003Cli>Comfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\u003C/li>\n\u003Cli>Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\u003C/li>\n\u003Cli>Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\u003C/li>\n\u003Cli>Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Why This Role\u003C/strong>\u003C/h2>\n\u003Cp>This is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\u003C/p>\n\u003Cp>The marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\u003C/p>\n\u003Cp>We operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\u003C/p>\n\n\u003Ch2>About Pilot\u003C/h2>\n\u003Cp>Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\u003C/p>\n\u003Cp>Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\u003C/p>\n\u003Ch2>Why Pilot?\u003C/h2>\n\u003Cul>\n\u003Cli>We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\u003C/li>\n\u003Cli>The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\u003C/li>\n\u003Cli>Flexible vacation/time-off policy\u003C/li>\n\u003Cli>All federal holidays are observed\u003C/li>\n\u003Cli>Competitive benefits package including additional wellness benefits\u003C/li>\n\u003Cli>Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks\u003C/li>\n\u003Cli>401(k) plan\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>The base pay range target for the role seniority described in this job description is $127K - $215K in most remote locations, and between $159K - $215K in San Francisco, CA and New York City, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\u003C/span>\u003C/p>\n\u003Cp>Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.\u003C/p>","The Role\nFranchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\nThis role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\nWhat You'll Own\nThis role has two distinct motions, and you'll be accountable for both.\nNet new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\nAdoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\nSpecifically, you will:\n\nOwn the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\nDevelop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\nDesign and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\nBuild expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\nPartner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\nOwn the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\nMake creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\n\nWhat You'll Bring\n\n7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\nExperience marketing to franchise, multi-location, or distributed operator audiences.\nTrack record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\nStrong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\nA portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\nComfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\nStrong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\nDirect, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\nBonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\n\nWhy This Role\nThis is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\nThe marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\nWe operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\n\nAbout Pilot\nPilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\nWhy Pilot?\n\nWe invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\nThe opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\nFlexible vacation/time-off policy\nAll federal holidays are observed\nCompetitive benefits package including additional wellness benefits\nParental leave for birthing or non-birthing parents – 100% pay for 12 weeks\n401(k) plan\n\nThe base pay range target for the role seniority described in this job description is $127K - $215K in most remote locations, and between $159K - $215K in San Francisco, CA and New York City, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\nPilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.",1780673546000,"2026-06-05 17:33:09","2026-06-05T15:44:52.000Z","USD",{"jsonldValid":14,"jsonld":26},{"id":43,"slug":44,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":45,"country":46,"remote":14,"employmentType":47,"department":17,"content_html":48,"content_text":49,"years":20,"createdAt":37,"updatedAtISO":38,"postedAtISO":50,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":40,"schema":51},"aa412c2fe335128d3beb9b75826daa6d7ac75eb53e57195092a23fa0b92e2cda","senior-integrated-marketing-manager-franchises-at-pilot-com-d45991224e","Nashville","United States",[16],"\u003Ch2>\u003Cstrong>The Role\u003C/strong>\u003C/h2>\n\u003Cp>Franchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\u003C/p>\n\u003Cp>This role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\u003C/p>\n\u003Cp>\u003Cstrong>This is a hybrid role based in either our San Francisco or Nashville office, with in-office presence required on Mondays, Tuesdays, and Thursdays.\u003C/strong> \u003C/p>\n\u003Ch2>\u003Cstrong>What You'll Own\u003C/strong>\u003C/h2>\n\u003Cp>This role has two distinct motions, and you'll be accountable for both.\u003C/p>\n\u003Cp>\u003Cstrong>Net new franchise acquisition.\u003C/strong> Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\u003C/p>\n\u003Cp>\u003Cstrong>Adoption expansion within signed franchises.\u003C/strong> Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\u003C/p>\n\u003Cp>Specifically, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Own the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\u003C/li>\n\u003Cli>Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\u003C/li>\n\u003Cli>Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\u003C/li>\n\u003Cli>Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\u003C/li>\n\u003Cli>Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\u003C/li>\n\u003Cli>Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\u003C/li>\n\u003Cli>Make creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What You'll Bring\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\u003C/li>\n\u003Cli>Experience marketing to franchise, multi-location, or distributed operator audiences.\u003C/li>\n\u003Cli>Track record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\u003C/li>\n\u003Cli>Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\u003C/li>\n\u003Cli>A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\u003C/li>\n\u003Cli>Comfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\u003C/li>\n\u003Cli>Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\u003C/li>\n\u003Cli>Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\u003C/li>\n\u003Cli>Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Why This Role\u003C/strong>\u003C/h2>\n\u003Cp>This is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\u003C/p>\n\u003Cp>The marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\u003C/p>\n\u003Cp>We operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\u003C/p>\n\n\u003Ch2>About Pilot\u003C/h2>\n\u003Cp>Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\u003C/p>\n\u003Cp>Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\u003C/p>\n\u003Ch2>Why Pilot?\u003C/h2>\n\u003Cul>\n\u003Cli>We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\u003C/li>\n\u003Cli>The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\u003C/li>\n\u003Cli>Flexible vacation/time-off policy\u003C/li>\n\u003Cli>All federal holidays are observed\u003C/li>\n\u003Cli>Competitive benefits package including additional wellness benefits\u003C/li>\n\u003Cli>Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks\u003C/li>\n\u003Cli>401(k) plan\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>The base pay range target for the role seniority described in this job description is $127,000 - $172\u003Cspan>\u003Cspan>,000\u003C/span>\u003C/span> in Nashville, TN. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\u003C/span>\u003C/p>\n\u003Cp>Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.\u003C/p>","The Role\nFranchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\nThis role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\nThis is a hybrid role based in either our San Francisco or Nashville office, with in-office presence required on Mondays, Tuesdays, and Thursdays. \nWhat You'll Own\nThis role has two distinct motions, and you'll be accountable for both.\nNet new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\nAdoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\nSpecifically, you will:\n\nOwn the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\nDevelop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\nDesign and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\nBuild expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\nPartner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\nOwn the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\nMake creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\n\nWhat You'll Bring\n\n7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\nExperience marketing to franchise, multi-location, or distributed operator audiences.\nTrack record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\nStrong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\nA portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\nComfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\nStrong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\nDirect, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\nBonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\n\nWhy This Role\nThis is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\nThe marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\nWe operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\n\nAbout Pilot\nPilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\nWhy Pilot?\n\nWe invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\nThe opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\nFlexible vacation/time-off policy\nAll federal holidays are observed\nCompetitive benefits package including additional wellness benefits\nParental leave for birthing or non-birthing parents – 100% pay for 12 weeks\n401(k) plan\n\nThe base pay range target for the role seniority described in this job description is $127,000 - $172,000 in Nashville, TN. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\nPilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.","2026-06-05T15:44:51.000Z",{"jsonldValid":14,"jsonld":26},{"id":53,"slug":54,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":55,"country":46,"remote":14,"employmentType":56,"department":17,"content_html":57,"content_text":58,"years":20,"createdAt":37,"updatedAtISO":38,"postedAtISO":59,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":40,"schema":60},"d05f678c11ca6aa6595ca5f7e16f21d82b1f05fb1a74ebe8137bbf005502df90","senior-integrated-marketing-manager-franchises-at-pilot-com-f89ee45865","Austin",[16],"\u003Ch2>\u003Cstrong>The Role\u003C/strong>\u003C/h2>\n\u003Cp>Franchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\u003C/p>\n\u003Cp>This role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\u003C/p>\n\u003Ch2>\u003Cstrong>What You'll Own\u003C/strong>\u003C/h2>\n\u003Cp>This role has two distinct motions, and you'll be accountable for both.\u003C/p>\n\u003Cp>\u003Cstrong>Net new franchise acquisition.\u003C/strong> Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\u003C/p>\n\u003Cp>\u003Cstrong>Adoption expansion within signed franchises.\u003C/strong> Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\u003C/p>\n\u003Cp>Specifically, you will:\u003C/p>\n\u003Cul>\n\u003Cli>Own the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\u003C/li>\n\u003Cli>Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\u003C/li>\n\u003Cli>Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\u003C/li>\n\u003Cli>Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\u003C/li>\n\u003Cli>Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\u003C/li>\n\u003Cli>Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\u003C/li>\n\u003Cli>Make creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>What You'll Bring\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\u003C/li>\n\u003Cli>Experience marketing to franchise, multi-location, or distributed operator audiences.\u003C/li>\n\u003Cli>Track record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\u003C/li>\n\u003Cli>Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\u003C/li>\n\u003Cli>A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\u003C/li>\n\u003Cli>Comfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\u003C/li>\n\u003Cli>Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\u003C/li>\n\u003Cli>Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\u003C/li>\n\u003Cli>Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Why This Role\u003C/strong>\u003C/h2>\n\u003Cp>This is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\u003C/p>\n\u003Cp>The marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\u003C/p>\n\u003Cp>We operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\u003C/p>\n\n\u003Ch2>About Pilot\u003C/h2>\n\u003Cp>Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\u003C/p>\n\u003Cp>Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\u003C/p>\n\u003Ch2>Why Pilot?\u003C/h2>\n\u003Cul>\n\u003Cli>We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\u003C/li>\n\u003Cli>The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\u003C/li>\n\u003Cli>Flexible vacation/time-off policy\u003C/li>\n\u003Cli>All federal holidays are observed\u003C/li>\n\u003Cli>Competitive benefits package including additional wellness benefits\u003C/li>\n\u003Cli>Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks\u003C/li>\n\u003Cli>401(k) plan\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>The base pay range target for the role seniority described in this job description is $135,000 - $183\u003Cspan>\u003Cspan>,000\u003C/span>\u003C/span> in Austin, TX. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\u003C/span>\u003C/p>\n\u003Cp>Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.\u003C/p>","The Role\nFranchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.\nThis role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought \"what if we did the thing nobody else is willing to do,\" read on.\nWhat You'll Own\nThis role has two distinct motions, and you'll be accountable for both.\nNet new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.\nAdoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.\nSpecifically, you will:\n\nOwn the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.\nDevelop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.\nDesign and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.\nBuild expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.\nPartner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.\nOwn the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.\nMake creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work because you understand this audience better than anyone else. Some will work, some won't. Bring conviction and the math to back it up.\n\nWhat You'll Bring\n\n7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. You've carried a pipeline target, hit it, and can talk through the math.\nExperience marketing to franchise, multi-location, or distributed operator audiences.\nTrack record of building and running integrated campaigns across multiple channels. You know how to make paid, content, events, and partnerships work as one play, not five disconnected ones.\nStrong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. You can configure your own programs and read your own funnel.\nA portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.\nComfortable with audience psychology as a primary input to creative. You think about your buyer as a human with motivations, not a segment with attributes.\nStrong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. You can build a forecast and you can defend it.\nDirect, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.\nBonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.\n\nWhy This Role\nThis is a high-conviction bet on a segment we believe can become a meaningful pillar of Pilot's growth. You'll have direct ownership of pipeline, real budget to deploy integrated bets, and the explicit mandate to try things no other accounting firm is doing. Your work will be visible to the executive team from day one.\nThe marketing team has grown from 3x in the past year. It’s a group of channel experts—growth marketing, lifecycle, product marketing, partner marketing, content, and ops—who operate with high ownership and drive a significant share of Pilot’s revenue. The team is collaborative, moves quickly, and takes its craft seriously.\nWe operate by values worth stating plainly: own your work, care more than expected, build things well, and fight for every opportunity. We invest in our people and take wins seriously.\n\nAbout Pilot\nPilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\nWhy Pilot?\n\nWe invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\nThe opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\nFlexible vacation/time-off policy\nAll federal holidays are observed\nCompetitive benefits package including additional wellness benefits\nParental leave for birthing or non-birthing parents – 100% pay for 12 weeks\n401(k) plan\n\nThe base pay range target for the role seniority described in this job description is $135,000 - $183,000 in Austin, TX. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\nPilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.","2026-06-05T15:44:53.000Z",{"jsonldValid":14,"jsonld":26},{"id":62,"slug":63,"title":64,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":32,"country":26,"remote":33,"employmentType":65,"department":17,"content_html":66,"content_text":67,"years":20,"createdAt":68,"updatedAtISO":69,"postedAtISO":70,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":40,"schema":71},"c0f376c26d6ce361697d91d3c804676f02d7e2c8b8e51a93e07e575fef99985a","sr-demand-generation-manager-strategic-accounts-at-pilot-com-0178e506eb","Sr. Demand Generation Manager, Strategic Accounts",[16],"\u003Ch2>\u003Cspan>\u003Cstrong>The Role\u003C/strong>\u003C/span>\u003C/h2>\n\u003Cp>Strategic accounts—growing businesses with significant revenue, institutional funding, or real operational complexity have been Pilot's bread and butter for years. The product fits. The sales motion works. This role takes what's working and builds the program behind it.\u003C/p>\n\n\u003Cp>The dedicated ABM program for this segment has been laid out, but the rigor, the playbook, and the scale are what this role builds. You'll work closely with the Head of Strategic Marketing and sales leadership to make sure everything you build is pointed at the right accounts and moving the right deals. And alongside the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads, adding a referral-driven channel to the ABM programs you're building.\u003C/p>\n\n\u003Cp>This is an individual contributor role with real pipeline ownership. You're not supporting someone else's programs. You're building your own.\u003C/p>\n\n\u003Cp>This is a hybrid role requiring presence in our San Francisco or Nashville office on Mondays, Tuesdays, and Thursdays.\u003C/p>\n\n\n\n\u003Ch2>\u003Cspan>\u003Cstrong>What You'll Own\u003C/strong>\u003C/span>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>ABM strategy and programs.\u003C/strong> You'll define the account-based approach for this segment—target account selection, buying committee mapping, personalized campaigns, and the sequencing that moves multi-stakeholder deals through a longer cycle. You'll test, learn, and build the playbook as you go.\u003C/li>\n\u003Cli>\u003Cstrong>Pipeline contribution.\u003C/strong> You're accountable for what this segment produces: SQLs, opportunity value, conversion rates, pipeline velocity. You know what the numbers are telling you and what to adjust when they're not moving.\u003C/li>\n\u003Cli>\u003Cstrong>Sales alignment.\u003C/strong> You'll be in pipeline reviews, contributing to account plans, and making sure marketing programs are coordinated with where sales is focused. One unified motion, not two separate ones.\u003C/li>\n\u003Cli>\u003Cstrong>Partner-sourced pipeline.\u003C/strong> Working closely with the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads for strategic accounts, coordinating on referral programs and ensuring partner-generated opportunities are tracked, nurtured, and converted with the same rigor as any other channel.\u003C/li>\n\u003Cli>\u003Cstrong>Campaign execution.\u003C/strong> Working with shared specialists across lifecycle, paid media, content, and marketing ops, you'll design and run full-funnel programs that reach strategic account buyers via paid channels, events, outbound sequences, and direct engagement.\u003C/li>\n\u003C/ul>\n\u003Ch2>What Success Looks Like in Year 1\u003C/h2>\n\u003Cul>\n\u003Cli>A clear ABM strategy for strategic accounts. \u003C/li>\n\u003Cli>Targeted programs running against priority accounts. \u003C/li>\n\u003Cli>Partner-sourced leads flowing into the pipeline alongside ABM-generated opportunities.\u003C/li>\n\u003Cli>Growing, measurable pipeline contribution from the segment. \u003C/li>\n\u003Cli>A tight, trusted working relationship with sales.\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cspan>\u003Cstrong>About You\u003C/strong>\u003C/span>\u003C/h2>\n\u003Cp>You've run ABM programs before and have pipeline results to show for it. You're comfortable in an environment where the playbook isn't finished yet. You know how to map a buying committee efficiently, build a targeting strategy, and design campaigns that move multi-stakeholder deals rather than just generate impressions. You get things done through collaboration, not headcount.\u003C/p>\n\n\u003Cp>More specifically:\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of B2B marketing experience, with at least 4 years in demand generation or ABM roles.\u003C/li>\n\u003Cli>Proven track record owning pipeline metrics, not just campaign metrics.\u003C/li>\n\u003Cli>Experienced working closely with sales on account prioritization and pipeline goals.\u003C/li>\n\u003Cli>Comfortable working across a partner ecosystem to source and develop leads. You understand how referral-driven pipeline works and how to build programs that support it.\u003C/li>\n\u003Cli>Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting. \u003C/li>\n\u003Cli>Hands-on with the demand gen tech stack; you can build the program and run our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, Influ2, and Google Analytics. \u003C/li>\n\u003Cli>Able to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.\u003C/li>\n\u003Cli> Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success.\u003C/li>\n\u003C/ul>\n\u003Cp>Nice to have: experience marketing to complex financial buyers; familiarity with bookkeeping, tax, or CFO services; experience in financial services or fintech.\u003C/p>\n\n\n\n\u003Ch2>About Pilot\u003C/h2>\n\n\n\u003Cp>Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\u003C/p>\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\n\n\u003Ch2>Why Pilot?\u003C/h2>\n\n\u003Cul>\n\u003Cli>We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\u003C/li>\n\u003Cli>The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\u003C/li>\n\u003Cli>Flexible vacation/time-off policy\u003C/li>\n\u003Cli>All federal holidays are observed\u003C/li>\n\u003Cli>Competitive benefits package including additional wellness benefits\u003C/li>\n\u003Cli>Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks\u003C/li>\n\u003Cli>401(k) plan\u003C/li>\n\u003C/ul>\n\u003Cp>The base pay range target for the role seniority described in this job description is $127,000 - $215,000 in most remote locations, and between $159,000 - $215,000 in San Francisco, CA and New York City, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\u003C/p>\n\n\n\u003Cp> Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.\u003C/p>","The Role\nStrategic accounts—growing businesses with significant revenue, institutional funding, or real operational complexity have been Pilot's bread and butter for years. The product fits. The sales motion works. This role takes what's working and builds the program behind it.\n\nThe dedicated ABM program for this segment has been laid out, but the rigor, the playbook, and the scale are what this role builds. You'll work closely with the Head of Strategic Marketing and sales leadership to make sure everything you build is pointed at the right accounts and moving the right deals. And alongside the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads, adding a referral-driven channel to the ABM programs you're building.\n\nThis is an individual contributor role with real pipeline ownership. You're not supporting someone else's programs. You're building your own.\n\nThis is a hybrid role requiring presence in our San Francisco or Nashville office on Mondays, Tuesdays, and Thursdays.\n\n\n\nWhat You'll Own\n\nABM strategy and programs. You'll define the account-based approach for this segment—target account selection, buying committee mapping, personalized campaigns, and the sequencing that moves multi-stakeholder deals through a longer cycle. You'll test, learn, and build the playbook as you go.\nPipeline contribution. You're accountable for what this segment produces: SQLs, opportunity value, conversion rates, pipeline velocity. You know what the numbers are telling you and what to adjust when they're not moving.\nSales alignment. You'll be in pipeline reviews, contributing to account plans, and making sure marketing programs are coordinated with where sales is focused. One unified motion, not two separate ones.\nPartner-sourced pipeline. Working closely with the Partner Marketing and Events Lead, you'll help turn partner relationships into a source of qualified leads for strategic accounts, coordinating on referral programs and ensuring partner-generated opportunities are tracked, nurtured, and converted with the same rigor as any other channel.\nCampaign execution. Working with shared specialists across lifecycle, paid media, content, and marketing ops, you'll design and run full-funnel programs that reach strategic account buyers via paid channels, events, outbound sequences, and direct engagement.\n\nWhat Success Looks Like in Year 1\n\nA clear ABM strategy for strategic accounts. \nTargeted programs running against priority accounts. \nPartner-sourced leads flowing into the pipeline alongside ABM-generated opportunities.\nGrowing, measurable pipeline contribution from the segment. \nA tight, trusted working relationship with sales.\n\nAbout You\nYou've run ABM programs before and have pipeline results to show for it. You're comfortable in an environment where the playbook isn't finished yet. You know how to map a buying committee efficiently, build a targeting strategy, and design campaigns that move multi-stakeholder deals rather than just generate impressions. You get things done through collaboration, not headcount.\n\nMore specifically:\n\n8+ years of B2B marketing experience, with at least 4 years in demand generation or ABM roles.\nProven track record owning pipeline metrics, not just campaign metrics.\nExperienced working closely with sales on account prioritization and pipeline goals.\nComfortable working across a partner ecosystem to source and develop leads. You understand how referral-driven pipeline works and how to build programs that support it.\nApproach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting. \nHands-on with the demand gen tech stack; you can build the program and run our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, Influ2, and Google Analytics. \nAble to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.\n Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success.\n\nNice to have: experience marketing to complex financial buyers; familiarity with bookkeeping, tax, or CFO services; experience in financial services or fintech.\n\n\n\nAbout Pilot\n\n\nPilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.\nPilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.\n\nWhy Pilot?\n\n\nWe invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers\nThe opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).\nFlexible vacation/time-off policy\nAll federal holidays are observed\nCompetitive benefits package including additional wellness benefits\nParental leave for birthing or non-birthing parents – 100% pay for 12 weeks\n401(k) plan\n\nThe base pay range target for the role seniority described in this job description is $127,000 - $215,000 in most remote locations, and between $159,000 - $215,000 in San Francisco, CA and New York City, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.\n\n\n Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here.",1779960506000,"2026-05-28 11:29:09","2026-05-27T05:22:38.000Z",{"jsonldValid":14,"jsonld":26},{"id":73,"slug":74,"title":75,"companyname":76,"companylogo":77,"companyIndustry":78,"city":79,"country":80,"remote":14,"employmentType":81,"department":82,"content_html":83,"content_text":84,"years":20,"createdAt":85,"updatedAtISO":86,"postedAtISO":87,"hasSalary":14,"salaryMin":88,"salaryMax":89,"currency":90,"schema":91},"53ef2b7b3f9f16a0de811a6795907f081565d5db86c68ea6cd40f5cf180e3905","sr-specialist-marketing-insights-and-analytics-at-northern-trust-corporation-54adc1bc76","Sr. Specialist, Marketing Insights & Analytics","Northern Trust Corporation","https://logo.clearbit.com/northerntrust.com","Financial Services","Chicago","Israel",[16],"Data","\u003Cp>\u003Cb>\u003Cu>About Northern Trust:\u003C/u>\u003C/b>\u003C/p>\u003Cp>Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.  \u003C/p>\u003Cp>Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.\u003C/p>\u003Cp>\u003Cb>Role/Department: \u003C/b>Sr. Specialist, Marketing Insights & Analytics/Demand Generation & Performance Marketing\u003C/p>\u003Cp>At Northern Trust, our Demand Generation & Performance Marketing team sits at the forefront of transforming how data, digital engagement, and analytics power growth. As part of our Data, Digital & Demand (D3) Center of Excellence, you will join a high-impact, future-focused team that is redefining how marketing contributes to measurable business outcomes.\u003Cbr>The D3 COE brings together expertise across marketing analytics, performance media, data engineering, and customer insights to create a connected, insight-driven marketing ecosystem. We operate as a strategic engine for the business—translating complex data into clear, actionable intelligence that fuels smarter investment decisions, sharper customer targeting, and stronger commercial performance.\u003C/p>\u003Cp>In this environment, you won’t just report on marketing performance—you’ll help shape it. You’ll work at the intersection of marketing, data, and technology, partnering across functions to build scalable measurement frameworks, unlock new growth opportunities, and continuously optimize how we go to market.\u003C/p>\u003Cp>\u003Cbr>This is an opportunity for a curious, analytical, and forward-thinking professional to be part of a team that is setting the standard for modern, data-driven marketing—where experimentation, innovation, and impact are at the core of everything we do.\u003C/p>\u003Cp>\u003Cb>The key responsibilities of the role include:\u003C/b>\u003Cbr>•    Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.\u003Cbr>•    Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.\u003Cbr>•    Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.\u003Cbr>•    Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.\u003Cbr>•    Support end-to-end tracking and tagging strategy using Google Tag Manager.\u003Cbr>•    Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.\u003Cbr>•    Leverage marketing platforms (GA4, CM360, Google Ads, LinkedIn Campaign Manager, Marketo and agency platform) to monitor performance.\u003Cbr>•    Support testing and experimentation to improve campaign outcomes.\u003Cbr>•    Support integrated campaign reporting across funnel stages for marketing stakeholders.\u003Cbr>•    Identify gaps in measurement, attribution, and reporting.\u003C/p>\u003Cp>\u003Cb>Skills/Qualifications:\u003C/b>\u003Cbr>•    3–5 years of experience in marketing analytics, performance marketing, or digital media measurement\u003Cbr>•    Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, LinkedIn Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools\u003Cbr>•    Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio\u003Cbr>•    Working knowledge of Google Tag Manager and digital tracking implementations\u003Cbr>•    Foundational SQL skills to query and validate marketing datasets\u003Cbr>•    Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC\u003Cbr>•    Strong analytical and problem-solving skills\u003Cbr>•    Ability to manage multiple priorities and communicate effectively\u003C/p>\u003Cp>\u003Cb>Preferred Qualifications:\u003C/b>\u003Cbr>•    Experience working in B2B lead generation and long sales cycle environments\u003Cbr>•    Exposure to customer data platforms such as Twilio Segment or similar tools\u003Cbr>•    Familiarity with identity resolution concepts or platforms such as LiveRamp\u003Cbr>•    Understanding of marketing attribution models\u003Cbr>•    Experience supporting integrated campaign reporting\u003C/p>\u003Cp>\u003Cb>What Success Looks Like:\u003C/b>\u003Cbr>•    Delivers actionable insights tied to business outcomes\u003Cbr>•    Improves campaign efficiency through optimization\u003Cbr>•    Enhances consistency and standardization of measurement\u003Cbr>•    Acts as a trusted partner to stakeholders\u003Cbr>•    Contributes to scalable measurement frameworks\u003C/p>\u003Cp>\u003Cbr>**Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Working Model: \u003C/b>Hybrid (#LI-Hybrid)\u003Cbr>We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.\u003C/p>\u003Cp>\u003Cbr>#LI-EA1\u003C/p>\u003Cp>Salary Range:\u003C/p>$83,100 - 141,300 USD\u003Cp>\u003Ci>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/i>\u003C/p>\u003Cp>\u003Cb>Working with Us:\u003C/b> \u003C/p>\u003Cp>As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.\u003C/p>\u003Cp>Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.\u003C/p>\u003Cp>We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply \u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>today. #MadeForGreater \u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cp>\u003Cb>\u003Cu>Reasonable accommodation\u003C/u>\u003C/b>\u003C/p>\u003Cp>Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.\u003C/p>\u003Cp> \u003Cbr>We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.\u003C/p>\u003Cp>Apply today and talk to us about your flexible working requirements and together we can achieve greater.\u003C/p>","About Northern Trust:Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.  Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.Role/Department: Sr. Specialist, Marketing Insights & Analytics/Demand Generation & Performance MarketingAt Northern Trust, our Demand Generation & Performance Marketing team sits at the forefront of transforming how data, digital engagement, and analytics power growth. As part of our Data, Digital & Demand (D3) Center of Excellence, you will join a high-impact, future-focused team that is redefining how marketing contributes to measurable business outcomes.The D3 COE brings together expertise across marketing analytics, performance media, data engineering, and customer insights to create a connected, insight-driven marketing ecosystem. We operate as a strategic engine for the business—translating complex data into clear, actionable intelligence that fuels smarter investment decisions, sharper customer targeting, and stronger commercial performance.In this environment, you won’t just report on marketing performance—you’ll help shape it. You’ll work at the intersection of marketing, data, and technology, partnering across functions to build scalable measurement frameworks, unlock new growth opportunities, and continuously optimize how we go to market.This is an opportunity for a curious, analytical, and forward-thinking professional to be part of a team that is setting the standard for modern, data-driven marketing—where experimentation, innovation, and impact are at the core of everything we do.The key responsibilities of the role include:•    Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.•    Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.•    Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.•    Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.•    Support end-to-end tracking and tagging strategy using Google Tag Manager.•    Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.•    Leverage marketing platforms (GA4, CM360, Google Ads, LinkedIn Campaign Manager, Marketo and agency platform) to monitor performance.•    Support testing and experimentation to improve campaign outcomes.•    Support integrated campaign reporting across funnel stages for marketing stakeholders.•    Identify gaps in measurement, attribution, and reporting.Skills/Qualifications:•    3–5 years of experience in marketing analytics, performance marketing, or digital media measurement•    Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, LinkedIn Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools•    Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio•    Working knowledge of Google Tag Manager and digital tracking implementations•    Foundational SQL skills to query and validate marketing datasets•    Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC•    Strong analytical and problem-solving skills•    Ability to manage multiple priorities and communicate effectivelyPreferred Qualifications:•    Experience working in B2B lead generation and long sales cycle environments•    Exposure to customer data platforms such as Twilio Segment or similar tools•    Familiarity with identity resolution concepts or platforms such as LiveRamp•    Understanding of marketing attribution models•    Experience supporting integrated campaign reportingWhat Success Looks Like:•    Delivers actionable insights tied to business outcomes•    Improves campaign efficiency through optimization•    Enhances consistency and standardization of measurement•    Acts as a trusted partner to stakeholders•    Contributes to scalable measurement frameworks**Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).Working Model: Hybrid (#LI-Hybrid)We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.#LI-EA1Salary Range:$83,100 - 141,300 USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.Working with Us: As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater Reasonable accommodationNorthern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com. We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.Apply today and talk to us about your flexible working requirements and together we can achieve greater.",1781191658000,"2026-06-11 17:28:43","2026-06-11T15:28:43.000Z",83100,141300,"ILS",{"jsonldValid":14,"jsonld":26},{"id":93,"slug":94,"title":95,"companyname":96,"companylogo":97,"companyIndustry":98,"city":99,"country":26,"remote":14,"employmentType":100,"department":17,"content_html":101,"content_text":102,"years":20,"createdAt":103,"updatedAtISO":104,"postedAtISO":105,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":40,"schema":106},"b2a41d8df43067cfd84608c75b175a26d64b818b33aae5dbd1d8b9f039452edc","marketing-specialist-at-relx-2e2b1163d7","Marketing Specialist","RELX","https://logo.clearbit.com/relx.com","Technology, Information and Media","2 Locations",[16],"\u003Cp>\u003Cb>Accountabilities:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Handle the full scope of administrative tasks related to all marketing campaigns\u003C/li>\u003Cli>Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)\u003C/li>\u003Cli>Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)\u003C/li>\u003Cli>Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)\u003C/li>\u003Cli>Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)\u003C/li>\u003Cli>Create and send email newsletters \u003Ci>(i.e. SalesPro and Pardot, InfoPro)\u003C/i>\u003C/li>\u003Cli>Expands email marketing responsibilities, including Engagement Studio programs\u003C/li>\u003Cli>Create, update and optimize Pardot landing pages\u003C/li>\u003Cli>Promote webinars and events on all available platforms\u003C/li>\u003Cli>Formulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)\u003C/li>\u003Cli>Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)\u003C/li>\u003Cli>Generate hyperlinks for customer-facing and internal documents\u003C/li>\u003Cli>Keep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)\u003C/li>\u003Cli>Execute special assignments to support any marketing campaigns\u003C/li>\u003Cli>Demonstrates light design skills, including PDF and image editing, to support campaign and project needs.\u003C/li>\u003Cli>Submits Sales Line Blurbs to support aligned campaign messaging.\u003C/li>\u003Cli>Coordinate with different teams to execute the campaign effectively\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Qualifications:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's Degree holder\u003C/li>\u003Cli>Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.\u003C/li>\u003Cli>3-5 years of working experience in the related field\u003C/li>\u003Cli>Good verbal and written communication skills\u003C/li>\u003Cli>Strong stakeholder management skills\u003C/li>\u003Cli>Detail oriented and willing to support US Marketing operations on graveyard shift PH time.\u003C/li>\u003Cli>Knowledge of Customer Relationship Management tools (Pardot, SalesFore, Monday.com, SalesPro, InfoPro, Smart Sheet)\u003C/li>\u003Cli>Able to do basic creative request (PDF edits and design) for campaign edits\u003C/li>\u003C/ul>





\u003Cp>\u003Cb>We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click \u003C/b>here\u003Cb> to access benefits specific to your location.\u003C/b>\u003C/p>\u003Cp>We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.\u003C/p>\u003Cp>\u003Cb>Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams \u003C/b>here\u003Cb>.\u003C/b>\u003C/p>\u003Cp>Please read our Candidate Privacy Policy.\u003C/p>\u003Cp>We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.\u003C/p>\u003Cp>\u003Ci>\u003Cb>USA Job Seekers:\u003C/b>\u003C/i>\u003C/p>\u003Cp>EEO Know Your Rights.\u003C/p>","Accountabilities:Handle the full scope of administrative tasks related to all marketing campaignsManage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)Expands email marketing responsibilities, including Engagement Studio programsCreate, update and optimize Pardot landing pagesPromote webinars and events on all available platformsFormulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)Generate hyperlinks for customer-facing and internal documentsKeep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)Execute special assignments to support any marketing campaignsDemonstrates light design skills, including PDF and image editing, to support campaign and project needs.Submits Sales Line Blurbs to support aligned campaign messaging.Coordinate with different teams to execute the campaign effectivelyQualifications:Bachelor's Degree holderAbility to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.3-5 years of working experience in the related fieldGood verbal and written communication skillsStrong stakeholder management skillsDetail oriented and willing to support US Marketing operations on graveyard shift PH time.Knowledge of Customer Relationship Management tools (Pardot, SalesFore, Monday.com, SalesPro, InfoPro, Smart Sheet)Able to do basic creative request (PDF edits and design) for campaign edits





We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.Please read our Candidate Privacy Policy.We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.USA Job Seekers:EEO Know Your Rights.",1781170303000,"2026-06-11 11:32:44","2026-06-11T09:32:44.000Z",{"jsonldValid":14,"jsonld":26},1781227020767]