[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"$fRmEbMOeUtLx4fwBms7cNvgFjI8MFUz7tAsnDKvmXaP8":3,"$f0ENneJpZwx8BhSqgeXMCofyB-tjaZNWw4HHfYFFqXyM":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":26},"a140be703e1ddac5ed40ca98f0bcf9dc40b63a13a4cf738d9958b00b06083c72","senior-lifecycle-marketing-manager-at-wistia-f47a5a1ef7","Senior Lifecycle Marketing Manager","Wistia","https://logo.clearbit.com/wistia.com","Software that makes it easy to find, engage, and grow your audience with video.","Internet","Remote","",true,[16],"Full-time","Marketing","\u003Ch1>\u003Cstrong>Senior Lifecycle Marketing Manager\u003C/strong>\u003C/h1>\u003Ch2>\u003Cstrong>About Wistia\u003C/strong>\u003C/h2>\u003Cp>Making videos is easy. Making them work for your business? That is where Wistia shines. Our end-to-end platform gives businesses the tools to create, host, share, and analyze videos and webinars, all in one place.\u003C/p>\u003Cp>We are a growing, profitable company with tens of thousands of paying customers and over half a million active accounts. Our mission? To be the go-to video and webinar platform for businesses. And we know that mission starts with a team that feels valued, supported, and empowered to do their best work.\u003C/p>\u003Ch2>\u003Cstrong>Why This Role Matters\u003C/strong>\u003C/h2>\u003Cp>The Senior Lifecycle Marketing Manager will play a critical role in helping our users discover, adopt and realize ongoing value with our product and features. This role will combine strategic thinking with analytical rigor and exceptional execution to serve a wide range of customers with unique needs, delivering the right message at the right moment.\u003C/p>\u003Cp>This role will identify opportunities through customer insights and product data, design sophisticated lifecycle programs, lead customer engagement strategies for new products and features, and continuously evolve the user experience through experimentation. You’ll partner closely with Growth Product, Product Marketing, Content, Demand Generation, Customer Success and more to shape what content gets created based on what the lifecycle program needs, connect what happens next when someone clicks an email and lands in the product, and build customer delight programs that turn satisfied users into advocates for the brand.\u003C/p>\u003Cp>\u003Cstrong>Who You'll Work With:\u003C/strong> This role reports to our Senior Director of Demand Generation, and partners closely with the Growth Marketing, Content, Marketing Operations, Growth Product, Demand Generation and Customer Success teams.\u003C/p>\u003Cp>\u003Cstrong>What It's Like Working on This Team:\u003C/strong> This is a hands-on, high-ownership IC role that will own the strategy and the execution. You'll be the person in the room asking whether something is actually right for the person receiving it, not just convenient for an upcoming initiative, and you'll proactively mine the database for what's missing: which segments are underserved, which lifecycle moments have no coverage, where we're leaving user potential on the table. While your primary, initial execution is email, your thinking extends beyond that, asking what happens after the click and flagging when a complementary channel, in-product moment, or webinar should be running alongside it.\u003C/p>\u003Cp>This role will leverage AI to meaningfully scale what they are able to do — accelerate experimentation, sharpen segmentation, find patterns in the database faster than any manual process could — and bring what you learn back as a resource for the broader marketing team, not just apply it to your own work. You will regularly translate what you are seeing in customer behavior into input that shapes what the rest of marketing invests in next.\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Why is this role exciting?\u003C/strong> The lifecycle program has strong foundations ready for a dynamic and more personalized approach that’s connected to how users actually grow with Wistia. You will not be executing someone else's playbook; you will be building the next one. You’ll partner with Product Growth and other marketing teams to create key touchpoints with our user base and have ownership of one of marketing's highest-leverage channels at a company with a loyal, engaged customer base and a product that delivers real value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>How does it directly support Wistia's mission?\u003C/strong> Wistia's mission is to be the go-to video and webinar platform for businesses. This role will help users realize that value by discovering what the product can do, deepening how they use it, and understanding what Wistia can mean for their business long-term. You will be building and influencing the engine that makes those connections happen.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>What interesting challenges will candidates tackle?\u003C/strong> Evolving a maturing email program toward trigger-based, behavior-driven lifecycle marketing takes real craft and cross-functional reach. You will shape what content gets created, work with product and growth teams on the infrastructure that enables personalization at scale, and use AI to do things that were not previously possible with a lean team. The challenge is not just technical — it is also about building the internal relationships and trust that let you influence how the whole organization thinks about engaging its users.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Work Environment:\u003C/strong> Remote — open to candidates anywhere in the US.\u003C/p>\u003Ch2>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Deeply understand our users and our product to help them succeed and grow\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the strategy and execution of 1:many and 1:few lifecycle programs, primarily through email, focused on driving product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences — setting users up for the expansion moments that matter, upstream of the transactional triggers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and evolve a trigger-based, behavior-driven email program that supports what users are actually doing in the product.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proactively mine and analyze our existing database for opportunities: identify underserved segments, under-engaged users, and untapped lifecycle moments that email can address, and build programs around what you find.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop a customer delight program to reward and celebrate our customers for their success, turning them into advocates for our brand.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner closely with Content to identify gaps and shape what gets created based on what the lifecycle program needs to drive adoption and awareness. Yes, you’ll use existing assets, but also actively influence the content roadmap.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Events, Webinar, and Product Marketing stakeholders to ensure lifecycle email is integrated with launches, live programming, and feature releases and vice versa. When a feature ships or a webinar goes live, this person should already have a lifecycle angle ready.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work alongside Marketing Ops as a partner on HubSpot strategy and architecture, having input into how the platform is structured and maintained to support lifecycle goals.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Leverage AI tools to scale the sophistication and output of the email program in the short term while also planning ahead for what will be needed in the future.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define and track KPIs tied to adoption, engagement, and cross-sell readiness. Translate those signals into input for the broader marketing team by surfacing what the data tells us about user behavior, content needs, and where we are leaving value on the table.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate cross-functionally with Content, Growth Marketing, Growth Product, Marketing Ops, and Customer Success to ensure the email program is working in concert with the broader GTM motion and that your insights about the customer lifecycle are actively shaping how the team operates.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What We're Looking For\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>9+ years of email and lifecycle marketing experience at a B2B SaaS company, with a consistent track record of owning strategy and program outcomes — not just execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>You may have managed a team at some point in your career, and you are choosing to stay hands-on. You know your leverage is in your craft, your systems, and your ability to scale through smart use of AI — not headcount — and you have built your career around that.\u003C/p>\u003C/li>\u003Cli>\u003Cp>You are already using AI tools in meaningful, practical ways to scale output and program sophistication — from content generation to segmentation logic to experimentation velocity. You bring that muscle into this role and keep pushing it forward.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep HubSpot expertise: you can architect segmentation, automation workflows, and dynamic content at a program level, and you are comfortable co-owning the platform with an Ops partner rather than operating within someone else's setup.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A strong cross-functional influencer, particularly with Content, Events, Webinars, Product Marketing, and Growth Product teams that produce things the lifecycle program should be amplifying and integrating.\u003C/p>\u003C/li>\u003Cli>\u003Cp>You know how to identify what the lifecycle program needs, build alignment with partners who have their own priorities, and get results without direct authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A genuine user advocate — you think about what is right for the person receiving the email, not just what is useful for the business sending it, and that instinct makes the programs you build more effective.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytically sharp: you can look at funnel and engagement data, identify where email can move the needle, and build a compelling case for what to prioritize next.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with adoption and engagement-focused programs — you think about email beyond acquisition and conversion and understand how to use it to build product habits and deepen customer relationships over time.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with PLG or product-led growth motions — trial activation, feature adoption signals, self-serve upgrade behavior — is a meaningful plus.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Why You'll Love Working at Wistia\u003C/strong>\u003C/h2>\u003Cp>At Wistia, we are building the leading video platform for small and medium B2B businesses, and we know that starts with our team. We support, challenge, and celebrate one another, and we invest deeply in connection. Why? Because strong relationships drive better outcomes, and because work is more meaningful when we genuinely care about the people we do it with.\u003C/p>\u003Cp>We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we have lots of those too!). We know the biggest investment we can make is in our employees, so we provide:\u003C/p>\u003Cul>\u003Cli>\u003Cp>A competitive compensation package that includes employee stock options\u003C/p>\u003C/li>\u003Cli>\u003Cp>401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Fully paid healthcare, dental, and vision insurance premiums (family plans included)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pre-tax FSA and Dependent Care Account\u003C/p>\u003C/li>\u003Cli>\u003Cp>16 weeks of paid parental leave\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible Time Off. Everyone should get out of their office to recharge and reboot.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Annual professional development stipend (courses, conferences, and more)\u003C/p>\u003C/li>\u003Cli>\u003Cp>New hire bonus to enhance your home office setup\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pet insurance discount\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\u003C/em>\u003C/p>","Senior Lifecycle Marketing ManagerAbout WistiaMaking videos is easy. Making them work for your business? That is where Wistia shines. Our end-to-end platform gives businesses the tools to create, host, share, and analyze videos and webinars, all in one place.We are a growing, profitable company with tens of thousands of paying customers and over half a million active accounts. Our mission? To be the go-to video and webinar platform for businesses. And we know that mission starts with a team that feels valued, supported, and empowered to do their best work.Why This Role MattersThe Senior Lifecycle Marketing Manager will play a critical role in helping our users discover, adopt and realize ongoing value with our product and features. This role will combine strategic thinking with analytical rigor and exceptional execution to serve a wide range of customers with unique needs, delivering the right message at the right moment.This role will identify opportunities through customer insights and product data, design sophisticated lifecycle programs, lead customer engagement strategies for new products and features, and continuously evolve the user experience through experimentation. You’ll partner closely with Growth Product, Product Marketing, Content, Demand Generation, Customer Success and more to shape what content gets created based on what the lifecycle program needs, connect what happens next when someone clicks an email and lands in the product, and build customer delight programs that turn satisfied users into advocates for the brand.Who You'll Work With: This role reports to our Senior Director of Demand Generation, and partners closely with the Growth Marketing, Content, Marketing Operations, Growth Product, Demand Generation and Customer Success teams.What It's Like Working on This Team: This is a hands-on, high-ownership IC role that will own the strategy and the execution. You'll be the person in the room asking whether something is actually right for the person receiving it, not just convenient for an upcoming initiative, and you'll proactively mine the database for what's missing: which segments are underserved, which lifecycle moments have no coverage, where we're leaving user potential on the table. While your primary, initial execution is email, your thinking extends beyond that, asking what happens after the click and flagging when a complementary channel, in-product moment, or webinar should be running alongside it.This role will leverage AI to meaningfully scale what they are able to do — accelerate experimentation, sharpen segmentation, find patterns in the database faster than any manual process could — and bring what you learn back as a resource for the broader marketing team, not just apply it to your own work. You will regularly translate what you are seeing in customer behavior into input that shapes what the rest of marketing invests in next.Why is this role exciting? The lifecycle program has strong foundations ready for a dynamic and more personalized approach that’s connected to how users actually grow with Wistia. You will not be executing someone else's playbook; you will be building the next one. You’ll partner with Product Growth and other marketing teams to create key touchpoints with our user base and have ownership of one of marketing's highest-leverage channels at a company with a loyal, engaged customer base and a product that delivers real value.How does it directly support Wistia's mission? Wistia's mission is to be the go-to video and webinar platform for businesses. This role will help users realize that value by discovering what the product can do, deepening how they use it, and understanding what Wistia can mean for their business long-term. You will be building and influencing the engine that makes those connections happen.What interesting challenges will candidates tackle? Evolving a maturing email program toward trigger-based, behavior-driven lifecycle marketing takes real craft and cross-functional reach. You will shape what content gets created, work with product and growth teams on the infrastructure that enables personalization at scale, and use AI to do things that were not previously possible with a lean team. The challenge is not just technical — it is also about building the internal relationships and trust that let you influence how the whole organization thinks about engaging its users.Work Environment: Remote — open to candidates anywhere in the US.Key ResponsibilitiesDeeply understand our users and our product to help them succeed and growOwn the strategy and execution of 1:many and 1:few lifecycle programs, primarily through email, focused on driving product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences — setting users up for the expansion moments that matter, upstream of the transactional triggers.Build and evolve a trigger-based, behavior-driven email program that supports what users are actually doing in the product.Proactively mine and analyze our existing database for opportunities: identify underserved segments, under-engaged users, and untapped lifecycle moments that email can address, and build programs around what you find.Develop a customer delight program to reward and celebrate our customers for their success, turning them into advocates for our brand.Partner closely with Content to identify gaps and shape what gets created based on what the lifecycle program needs to drive adoption and awareness. Yes, you’ll use existing assets, but also actively influence the content roadmap.Partner with Events, Webinar, and Product Marketing stakeholders to ensure lifecycle email is integrated with launches, live programming, and feature releases and vice versa. When a feature ships or a webinar goes live, this person should already have a lifecycle angle ready.Work alongside Marketing Ops as a partner on HubSpot strategy and architecture, having input into how the platform is structured and maintained to support lifecycle goals.Leverage AI tools to scale the sophistication and output of the email program in the short term while also planning ahead for what will be needed in the future.Define and track KPIs tied to adoption, engagement, and cross-sell readiness. Translate those signals into input for the broader marketing team by surfacing what the data tells us about user behavior, content needs, and where we are leaving value on the table.Collaborate cross-functionally with Content, Growth Marketing, Growth Product, Marketing Ops, and Customer Success to ensure the email program is working in concert with the broader GTM motion and that your insights about the customer lifecycle are actively shaping how the team operates.What We're Looking For9+ years of email and lifecycle marketing experience at a B2B SaaS company, with a consistent track record of owning strategy and program outcomes — not just execution.You may have managed a team at some point in your career, and you are choosing to stay hands-on. You know your leverage is in your craft, your systems, and your ability to scale through smart use of AI — not headcount — and you have built your career around that.You are already using AI tools in meaningful, practical ways to scale output and program sophistication — from content generation to segmentation logic to experimentation velocity. You bring that muscle into this role and keep pushing it forward.Deep HubSpot expertise: you can architect segmentation, automation workflows, and dynamic content at a program level, and you are comfortable co-owning the platform with an Ops partner rather than operating within someone else's setup.A strong cross-functional influencer, particularly with Content, Events, Webinars, Product Marketing, and Growth Product teams that produce things the lifecycle program should be amplifying and integrating.You know how to identify what the lifecycle program needs, build alignment with partners who have their own priorities, and get results without direct authority.A genuine user advocate — you think about what is right for the person receiving the email, not just what is useful for the business sending it, and that instinct makes the programs you build more effective.Analytically sharp: you can look at funnel and engagement data, identify where email can move the needle, and build a compelling case for what to prioritize next.Experience with adoption and engagement-focused programs — you think about email beyond acquisition and conversion and understand how to use it to build product habits and deepen customer relationships over time.Experience with PLG or product-led growth motions — trial activation, feature adoption signals, self-serve upgrade behavior — is a meaningful plus.Why You'll Love Working at WistiaAt Wistia, we are building the leading video platform for small and medium B2B businesses, and we know that starts with our team. We support, challenge, and celebrate one another, and we invest deeply in connection. Why? Because strong relationships drive better outcomes, and because work is more meaningful when we genuinely care about the people we do it with.We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we have lots of those too!). We know the biggest investment we can make is in our employees, so we provide:A competitive compensation package that includes employee stock options401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)Fully paid healthcare, dental, and vision insurance premiums (family plans included)Pre-tax FSA and Dependent Care Account16 weeks of paid parental leaveFlexible Time Off. Everyone should get out of their office to recharge and reboot.Annual professional development stipend (courses, conferences, and more)New hire bonus to enhance your home office setupPet insurance discountWistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.",0,1788848760000,"2026-09-08 08:36:44","2026-08-10T15:53:11.043+00:00",false,"USD",{"jsonldValid":24,"jsonld":13},{"jobs":28},[29,47,62,77,90,101],{"id":30,"slug":31,"title":32,"companyname":33,"companylogo":34,"companyTagline":35,"companyIndustry":36,"city":37,"country":38,"remote":24,"employmentType":39,"department":17,"content_html":41,"content_text":42,"years":20,"createdAt":43,"updatedAtISO":44,"postedAtISO":45,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":46},"2c44a63777aea2e48aa553be8237b6aa78e55ed2971154c9797d0bbab020570c","head-of-lifecycle-marketing-at-taptap-send-1015951303","Head of Lifecycle Marketing","Taptap Send","https://logo.clearbit.com/taptapsend.com","Fair, fast and easy: money transfer as it should be!","Financial Services","New York","United States",[40],"Contract","\u003Ch2>\u003Cstrong>About Us\u003C/strong>\u003C/h2>\u003Cp>We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.\u003C/p>\u003Cp>Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.\u003C/p>\u003Cp>We’re growing fast, backed by world-class investors, and scaling a product that blends \u003Cstrong>real world impact with cutting edge fintech innovation\u003C/strong>.\u003C/p>\u003Cp>Here’s a little more:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Founded by Harvard grads and 3-time founders\u003C/strong> who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Backed by top investors\u003C/strong> including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Built by global top performers\u003C/strong> from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Truly global team\u003C/strong> - 250+ people, 50+ nationalities, 50+ languages\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Guided by our values\u003C/strong> - ownership, impact, humility, and heart - in deed, not just word\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>THE ROLE\u003C/strong>\u003C/p>\u003Cp>We're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.\u003C/p>\u003Cp>You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.\u003C/p>\u003Cp>\u003Cstrong>WHAT YOU'LL DO\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>WHAT WE'RE LOOKING FOR\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NICE TO HAVE\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in international markets or with multilingual lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in financial services or regulated industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building a lifecycle function from the ground up, not just inheriting one.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Taptap Values \u003C/h2>\u003Cp>Impact first\u003C/p>\u003Cp>Team next\u003C/p>\u003Cp>Accept reality\u003C/p>\u003Cp>Propose solutions\u003C/p>\u003Cp>Win with grit\u003C/p>\u003Cp>Be proactively candid, with yourself and others\u003C/p>\u003Cp>Love the particular\u003C/p>\u003Cp>Own it\u003C/p>\u003Cp>Create positive energy\u003C/p>\u003Cp>Maybe, even have fun\u003C/p>\u003Cp>Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.\u003C/p>\u003Cp>If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.\u003C/p>\u003Cp>\u003Cem>Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.  \u003C/em>\u003C/p>","About UsWe’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.Here’s a little more:Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and moreBuilt by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our missionTruly global team - 250+ people, 50+ nationalities, 50+ languagesGuided by our values - ownership, impact, humility, and heart - in deed, not just wordTHE ROLEWe're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.WHAT YOU'LL DOOwn the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.WHAT WE'RE LOOKING FOR8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.NICE TO HAVEExperience in international markets or with multilingual lifecycle programs.Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).Background in financial services or regulated industries.Experience building a lifecycle function from the ground up, not just inheriting one.Taptap Values Impact firstTeam nextAccept realityPropose solutionsWin with gritBe proactively candid, with yourself and othersLove the particularOwn itCreate positive energyMaybe, even have funTaptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.",1788848782000,"2026-09-08 08:36:45","2026-08-31T21:49:12.168+00:00",{"jsonldValid":24,"jsonld":13},{"id":48,"slug":49,"title":50,"companyname":51,"companylogo":52,"companyTagline":53,"companyIndustry":54,"city":12,"country":13,"remote":14,"employmentType":55,"department":56,"content_html":57,"content_text":58,"years":20,"createdAt":43,"updatedAtISO":59,"postedAtISO":60,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":61},"601fc02c18dc4c60056319ddd5f5142afaf4130ebd3049920766b273a674f18c","staff-software-engineer-journeys-at-headway-efe2b62453","Staff Software Engineer (Journeys)","Headway","https://logo.clearbit.com/headway.co","Building a new mental healthcare system that everyone can access.","Mental Health Care",[16],"Engineering","\u003Cp>1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. \u003Cstrong>Headway’s mission is to fix this by building a new mental healthcare system everyone can access.\u003C/strong> We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.\u003C/p>\u003Cp>But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.\u003C/p>\u003Cp>We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.\u003C/p>\u003Cp>About engineering at Headway:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Principles that guide us:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Focus on the mission\u003C/strong>: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Ship small, learn fast\u003C/strong>: We are building new and novel products and believe that we learn what our users need by quickly shipping and iteration\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Everything is a product\u003C/strong>: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Optimize for trust\u003C/strong>: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Tools we use:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Languages:\u003C/strong> Python 3, TypeScript\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Libraries & Frameworks: \u003C/strong>FastAPI, SQLAlchemy, React, Remix, Next.js\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Datastores: \u003C/strong>Postgres, Redis\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Infrastructure: \u003C/strong>AWS (Fargate, ECS, S3, and more), Spark and Kafka\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Monitoring:\u003C/strong> Datadog, PagerDuty, Sentry\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Version Control:\u003C/strong> Github, PagerDuty\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Vulnerability Management\u003C/strong>: Snyk, Semgrep\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Cloud Security: \u003C/strong>Lacework\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Delivery\u003C/strong>: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, Mailgun\u003C/p>\u003C/li>\u003C/ul>\u003Cp>About the Journey Team at Headway\u003C/p>\u003Cul>\u003Cli>\u003Cp>The Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>About this role\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Who you are:\u003C/h2>\u003Cul>\u003Cli>\u003Cp>We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience we’re seeking\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.\u003C/p>\u003Cp>Headway participates in E-Verify. To learn more, click here.\u003C/p>\u003Cp>A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.\u003C/p>","1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.About engineering at Headway:Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).Principles that guide us:Focus on the mission: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.Ship small, learn fast: We are building new and novel products and believe that we learn what our users need by quickly shipping and iterationEverything is a product: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.Optimize for trust: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.Tools we use:Languages: Python 3, TypeScriptLibraries & Frameworks: FastAPI, SQLAlchemy, React, Remix, Next.jsDatastores: Postgres, RedisInfrastructure: AWS (Fargate, ECS, S3, and more), Spark and KafkaMonitoring: Datadog, PagerDuty, SentryVersion Control: Github, PagerDutyVulnerability Management: Snyk, SemgrepCloud Security: LaceworkDelivery: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, MailgunAbout the Journey Team at HeadwayThe Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.About this roleWho you are:We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.Experience we’re seekingWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.Headway participates in E-Verify. To learn more, click here.A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.","2026-09-08 08:36:53","2026-08-10T19:00:11.369+00:00",{"jsonldValid":24,"jsonld":13},{"id":63,"slug":64,"title":65,"companyname":66,"companylogo":67,"companyIndustry":68,"city":69,"country":70,"remote":14,"employmentType":71,"department":17,"content_html":72,"content_text":73,"years":20,"createdAt":74,"updatedAtISO":44,"postedAtISO":75,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":76},"5e85418427c3e72d914f224629654ca62414c1dccc221774e1db58cf0844bb51","retention-marketing-manager-gtm-and-feature-adoption-at-strava-85d2fe4eb8","Retention Marketing Manager, GTM & Feature Adoption","Strava","https://logo.clearbit.com/strava.com","Software Development","Strava SF","Strava Sf",[16],"\u003Ch2>\u003Cstrong>About Strava\u003C/strong>\u003C/h2>\u003Cp>Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.\u003C/p>\u003Cp>Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.\u003C/p>\u003Cp>\u003Cstrong>About This Role\u003C/strong>\u003C/p>\u003Cp>Strava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. \u003C/p>\u003Cp>This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. \u003C/p>\u003Cp>\u003Cem>\u003Cstrong>We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. \u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>What You'll Do:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What You'll Bring to the Team:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programs\u003C/p>\u003C/li>\u003Cli>\u003Cp>A track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with subscription or freemium business models is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>How This Role Grows\u003C/strong>\u003C/p>\u003Cp>The role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. \u003C/p>\u003Cp>For more information on benefits, please click here.  \u003C/p>\u003Ch1>\u003Cstrong>Why Join Us?\u003C/strong>\u003C/h1>\u003Cp>Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.\u003C/p>\u003Cp>Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.\u003C/p>\u003Cp>When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.\u003C/p>\u003Cp>Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.\u003C/p>\u003Cp>Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.\u003C/p>\u003Cp>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\u003C/p>\u003Cp>California Consumer Protection Act Applicant Notice\u003C/p>","About StravaStrava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.About This RoleStrava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. What You'll Do:Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. What You'll Bring to the Team:4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programsA track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).Familiarity with subscription or freemium business models is a plus.  How This Role GrowsThe role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. For more information on benefits, please click here.  Why Join Us?Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.California Consumer Protection Act Applicant Notice",1788848778000,"2026-08-19T23:54:50.233+00:00",{"jsonldValid":24,"jsonld":13},{"id":78,"slug":79,"title":80,"companyname":81,"companylogo":82,"companyTagline":83,"companyIndustry":54,"city":12,"country":13,"remote":14,"employmentType":84,"department":56,"content_html":85,"content_text":86,"years":20,"createdAt":74,"updatedAtISO":87,"postedAtISO":88,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":89},"9dddf2fa7b5621a9d81c8b939a056de1ee2509d99e0a434997d8f13dd91d3286","senior-analytics-engineer-marketing-at-talkiatry-5234575e54","Senior Analytics Engineer, Marketing","Talkiatry","https://logo.clearbit.com/talkiatry.com","Accessible, affordable mental health care.",[16],"\u003Cp>We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.\u003C/p>\u003Cp>As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.\u003C/p>\u003Ch2>\u003Cstrong>About Talkiatry\u003C/strong>\u003C/h2>\u003Cp>Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.\u003C/p>\u003Cp>Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.\u003C/p>\u003Cp>Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.\u003C/p>\u003Cp>\u003Cstrong>You will:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data products\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIs\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build data models that match our robust data governance, data quality, and documentation\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the development of self-service analytics tools that empower Marketing team members to independently explore data\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the implementation of best practices in data modeling, performance optimization, and reporting workflows\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>You have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5+ years of experience in Business Intelligence, Data Analytics, or a related role\u003C/p>\u003C/li>\u003Cli>\u003Cp>Advanced SQL skills and a strong understanding of data modeling concepts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with modern data stack tools including Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in at least one BI tool such as Omni, Tableau, or Looker\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of data visualization principles and dashboard design\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with marketing platforms and tools such as Iterable is preferred\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic experience or exposure to A/B testing and experimental analysis\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working cross-functionally with non-technical stakeholders\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent communication skills and the ability to present insights clearly to all levels of the organization\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why Talkiatry:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative environment: be part of building something from the ground up at a fast-paced startup\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!\u003C/p>\u003C/li>\u003Cli>\u003Cp>Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands\u003C/p>\u003C/li>\u003Cli>\u003Cp>It all comes back to care: we’re a mental health company, and we put our team’s well-being first\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: \u003C/em>EVerify Participation\u003Cem> & \u003C/em>IER Right to Work\u003Cem>.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.\u003C/em>\u003C/p>\u003Cp>\u003Cem>We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.\u003C/em>\u003C/p>","We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.About TalkiatryTalkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.You will:Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and DatabricksCollaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data productsDevelop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIsBuild data models that match our robust data governance, data quality, and documentationLead the development of self-service analytics tools that empower Marketing team members to independently explore dataDrive the implementation of best practices in data modeling, performance optimization, and reporting workflowsYou have:5+ years of experience in Business Intelligence, Data Analytics, or a related roleAdvanced SQL skills and a strong understanding of data modeling conceptsExperience with modern data stack tools including Snowflake, dbt, and DatabricksProficiency in at least one BI tool such as Omni, Tableau, or LookerStrong understanding of data visualization principles and dashboard designFamiliarity with marketing platforms and tools such as Iterable is preferredBasic experience or exposure to A/B testing and experimental analysisExperience working cross-functionally with non-technical stakeholdersExcellent communication skills and the ability to present insights clearly to all levels of the organizationWhy Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startupExcellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we’re a mental health company, and we put our team’s well-being firstTalkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.","2026-09-08 08:37:37","2026-05-29T15:04:37.946+00:00",{"jsonldValid":24,"jsonld":13},{"id":91,"slug":92,"title":93,"companyname":81,"companylogo":82,"companyTagline":83,"companyIndustry":54,"city":12,"country":13,"remote":14,"employmentType":94,"department":95,"content_html":96,"content_text":97,"years":20,"createdAt":74,"updatedAtISO":98,"postedAtISO":99,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":100},"af0e2bd5a6736a7f8d3fb59ee87e01f0e5dd764223c627f049031aeb251b635a","senior-manager-marketing-operations-at-talkiatry-e4186e00ee","Senior Manager, Marketing Operations",[40],"Operations","\u003Cp>We are seeking a forward-thinking \u003Cstrong>Senior Manager, Marketing Operations\u003C/strong> to lead the strategic evolution of Talkiatry's communication platform and data infrastructure, and to manage Dev & Deployment operations responsible for building and shipping. You will play a pivotal role in building intelligent, scalable systems that ensure patients receive personalized, timely, and impactful communications across every step of their healthcare journey.\u003C/p>\u003Cp>You will operate with a high degree of autonomy, owning the marketing operations ecosystem end-to-end, from automation workflows and data architecture to advanced experimentation and reporting, while directly managing the people, process, and tech used to deploy that work. Within Lifecycle Marketing, you'll partner closely with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations that are precise, personalized, and results-driven, all in direct alignment with Lifecycle Marketing's and the broader company's OKRs and KPIs.\u003C/p>\u003Ch2>\u003Cstrong>About Talkiatry: \u003C/strong>\u003C/h2>\u003Cp>Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.\u003C/p>\u003Cp>Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.\u003C/p>\u003Cp>Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.\u003C/p>\u003Ch2>\u003Cstrong>You will:\u003C/strong>\u003C/h2>\u003Ch2>\u003Cem>Team Leadership & Management\u003C/em>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build and Develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own resourcing and workload planning across template/campaign builds, journey development, and infrastructure work, aligned to Lifecycle Marketing's OKRs.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Capabilities & Infrastructure\u003C/em>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering to reduce ad hoc builds and integrate AI across the patient lifecycle.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Campaign Operations & Platform Ownership\u003C/em>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own campaign operations end-to-end, covering deliverability, resourcing, timelines, QA, and stakeholder communication across email, SMS, and push.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as the internal platform expert on Iterable and supporting tools (Mailgun, Twilio), troubleshooting operational issues for internal teams.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Experimentation & AI\u003C/em>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Design and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Evaluate emergent AI tools and bring new channels and contextual personalization into the patient journey, grounded in behavioral data.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>You have:\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>7 to 10 years owning a marketing automation platform as a technical operator, not just a campaign builder, managing the platform's technical backbone (data feeds, API integrations, event schemas, content/template infrastructure) and any technical staff or contractors.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Iterable proficiency strongly preferred, including hands-on experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; experience with comparable customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) considered.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong SQL skills and hands-on experience with data warehouses (Snowflake or similar), CDPs, CRM systems, and real-time event tracking/streaming pipelines (e.g., Segment), able to write and troubleshoot queries independently, not just read dashboards.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Solutions architecture experience: designing how marketing systems connect to product, data engineering, and clinical/operational systems: trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning in direct partnership with Data Engineering and Product.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort operating in a regulated, healthcare environment, with HIPAA familiarity strongly preferred, including how compliance shapes data handling, integrations, and communication workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Working knowledge of applying AI/ML models in lifecycle marketing (send-time optimization, content personalization, predictive segmentation), with enough technical depth to evaluate vendor claims and integration requirements rather than just use the outputs.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>\u003Cstrong>Why Talkiatry:\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative environment: be part of building something from the ground up at a fast-paced startup\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!\u003C/p>\u003C/li>\u003Cli>\u003Cp>Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands\u003C/p>\u003C/li>\u003Cli>\u003Cp>It all comes back to care: we’re a mental health company, and we put our team’s well-being first\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: \u003C/em>EVerify Participation\u003Cem> & \u003C/em>IER Right to Work\u003Cem>.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.\u003C/em>\u003C/p>\u003Cp>\u003Cem>We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.\u003C/em>\u003C/p>","We are seeking a forward-thinking Senior Manager, Marketing Operations to lead the strategic evolution of Talkiatry's communication platform and data infrastructure, and to manage Dev & Deployment operations responsible for building and shipping. You will play a pivotal role in building intelligent, scalable systems that ensure patients receive personalized, timely, and impactful communications across every step of their healthcare journey.You will operate with a high degree of autonomy, owning the marketing operations ecosystem end-to-end, from automation workflows and data architecture to advanced experimentation and reporting, while directly managing the people, process, and tech used to deploy that work. Within Lifecycle Marketing, you'll partner closely with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations that are precise, personalized, and results-driven, all in direct alignment with Lifecycle Marketing's and the broader company's OKRs and KPIs.About Talkiatry: Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.You will:Team Leadership & ManagementBuild and Develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors.Own resourcing and workload planning across template/campaign builds, journey development, and infrastructure work, aligned to Lifecycle Marketing's OKRs.Capabilities & InfrastructureBuild scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering to reduce ad hoc builds and integrate AI across the patient lifecycle.Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements.Campaign Operations & Platform OwnershipOwn campaign operations end-to-end, covering deliverability, resourcing, timelines, QA, and stakeholder communication across email, SMS, and push.Serve as the internal platform expert on Iterable and supporting tools (Mailgun, Twilio), troubleshooting operational issues for internal teams.Experimentation & AIDesign and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion.Evaluate emergent AI tools and bring new channels and contextual personalization into the patient journey, grounded in behavioral data.You have:Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.7 to 10 years owning a marketing automation platform as a technical operator, not just a campaign builder, managing the platform's technical backbone (data feeds, API integrations, event schemas, content/template infrastructure) and any technical staff or contractors.Iterable proficiency strongly preferred, including hands-on experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; experience with comparable customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) considered.Strong SQL skills and hands-on experience with data warehouses (Snowflake or similar), CDPs, CRM systems, and real-time event tracking/streaming pipelines (e.g., Segment), able to write and troubleshoot queries independently, not just read dashboards.Solutions architecture experience: designing how marketing systems connect to product, data engineering, and clinical/operational systems: trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning in direct partnership with Data Engineering and Product.Comfort operating in a regulated, healthcare environment, with HIPAA familiarity strongly preferred, including how compliance shapes data handling, integrations, and communication workflows.Working knowledge of applying AI/ML models in lifecycle marketing (send-time optimization, content personalization, predictive segmentation), with enough technical depth to evaluate vendor claims and integration requirements rather than just use the outputs.Why Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startupExcellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we’re a mental health company, and we put our team’s well-being firstTalkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.","2026-09-08 08:37:43","2026-08-28T16:01:04.392+00:00",{"jsonldValid":24,"jsonld":13},{"id":102,"slug":103,"title":104,"companyname":105,"companylogo":106,"companyTagline":107,"companyIndustry":108,"city":109,"country":110,"remote":14,"employmentType":111,"department":56,"content_html":113,"content_text":114,"years":20,"createdAt":74,"updatedAtISO":59,"postedAtISO":115,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"schema":116},"c3bc9969907e3194c1ea5ff322224336ed9d5f9a97916a573d066f19fcb1684f","senior-software-engineer-at-hinge-health-e9be4ac89b","Senior Software Engineer","Hinge Health","https://logo.clearbit.com/hingehealth.com","Pioneering the world's most patient-centered Digital Clinic","Technology, Information and Internet","Bengaluru-HQ","Bengaluru-Hq",[112],"Internship","\u003Ch2>\u003Cstrong>The Opportunity\u003C/strong>\u003Cbr>\u003C/h2>\u003Cp>Join the Growth Data Platform team to build the decision engine behind Hinge Health’s growth. GDP is the platform that powers the data pipelines, event streams, and intelligence layer that shape member experiences across the growth journey, from the first marketing touchpoint to personalized engagement moments like Daily Streak notifications. \u003C/p>\u003Ch2>\u003Cstrong>What You'll Accomplish\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Deliver large projects that introduce new product capabilities, often acting as a maintainer for key code repositories.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Break down complex problems into manageable tasks, ensuring steady and predictable delivery while identifying and resolving root causes of incidents.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate with your team to roadmap and execute ambitious technical strategies, balancing short-term and long-term trade-offs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Mentor and support junior engineers, providing thoughtful code reviews and real-time pairing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and build AI-powered clinical agents using LangGraph.js for stateful orchestration, composing multi-node StateGraphs that handle context gathering, LLM reasoning, and action execution within a shared NestJS service.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Integrate LangSmith for end-to-end AI observability, including prompt versioning and management via LangSmith Hub, automated per-node tracing, evaluation pipelines with golden datasets, and CI-gated quality checks that block regressions before merge.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and maintain agentic workflows that leverage LLMs (Claude Sonnet via AWS Bedrock)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Contribute to the Member-Centric Knowledge Graph and RAG-based retrieval systems that give agents the clinical context, causal evidence, and relationship awareness needed for intelligent decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proactively improve the maintainability, availability, and performance of the team's features, and contribute to the team's overall architecture and developer tooling.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Communicate technical ideas clearly to both technical and non-technical partners, and document solutions for future reference.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Basic Qualifications\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Bachelor’s Degree (or equivalent) in Computer Science, Engineering or related technical field\u003C/p>\u003C/li>\u003Cli>\u003Cp>At minimum, 3-4 + years of non-internship full time professional software development experience\u003C/p>\u003C/li>\u003Cli>\u003Cp>At minimum, 3+ years of work experience Node JS/ Typescript\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with using AI tools such as Github copilot or Cursor\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience delivering large software projects or features in a production environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>1+ years of hands-on experience building applications with LLMs, including prompt engineering, model integration (e.g., OpenAI, Anthropic/Claude, AWS Bedrock), and evaluating AI output quality\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with agentic AI frameworks such as LangGraph, LangChain, or similar orchestration libraries for building stateful, multi-step AI workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with LangSmith or equivalent AI observability/evaluation platforms for tracing, prompt management, and regression testing of LLM-powered features\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>5 + years of non-internship full time professional software development experience\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor’s Degree (or equivalent) or Masters in Computer Science, Engineering or related technical field\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with AI technologies for software design and coding assistance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience mentoring or onboarding junior engineers\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with distributed systems, cloud infrastructure, or scalable architectures\u003C/p>\u003C/li>\u003Cli>\u003Cp>Implement feature-flag-gated deployments for growth infrastructure changes, ensuring safe rollout of new event handling and email delivery logic without disrupting existing member journeys.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of responsible AI practices including PHI/PII handling, guardrails, and output validation in healthcare or regulated environments\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience writing ML model prediction outputs into the CDP via Segment custom events, bridging DS/ML model scoring to member-facing campaign activation in Iterable.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>About Hinge Health\u003C/strong>\u003C/h2>\u003Cp>At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care.\u003C/p>\u003Cp>As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com/\u003C/p>\u003Ch2>\u003Cstrong>Hinge Health Hybrid Model\u003C/strong>\u003C/h2>\u003Cp>We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days/week.\u003C/p>\u003Cp>\u003Cstrong>This is a Bengaluru-based role\u003C/strong> that involves regular interaction and collaboration with Hinge Health colleagues in San Francisco, CA.\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Time zones:\u003C/strong> San Francisco is in the Pacific Time Zone, which is 12 hours and 30 minutes behind India Standard Time (e.g., 8am in San Francisco is 8:30pm in Bengaluru).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Hours:\u003C/strong> Applicants should be open to meetings in the late evening following India Standard Time to align with San Francisco working hours (8am - 6pm PT).\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What You'll Love About Us\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Inclusive healthcare and benefits:\u003C/strong> In addition to comprehensive medical, dental, and vision coverage, we provide employees and their family members with Group Medical Coverage (GMC), Group Term Life Insurance (GTL), and Group Personal Accident Insurance (GPA).\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Well-being & Growth:\u003C/strong> We offer a lifestyle stipend to support your overall well-being, along with learning and development opportunities to help you grow both personally and professionally.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Ownership:\u003C/strong> Grow with us through discounted company stock through our ESPP with easy payroll deductions.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Culture & Engagement\u003C/strong>\u003C/h2>\u003Cp>Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law.\u003C/p>\u003Cp>By submitting your application you are acknowledging we are using your personal data as outlined in the Personnel and Candidate Privacy Policy.\u003C/p>\u003Cp>\u003Cbr>Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use \"@hingehealth.com\" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.\u003C/p>","The OpportunityJoin the Growth Data Platform team to build the decision engine behind Hinge Health’s growth. GDP is the platform that powers the data pipelines, event streams, and intelligence layer that shape member experiences across the growth journey, from the first marketing touchpoint to personalized engagement moments like Daily Streak notifications. What You'll AccomplishDeliver large projects that introduce new product capabilities, often acting as a maintainer for key code repositories.Break down complex problems into manageable tasks, ensuring steady and predictable delivery while identifying and resolving root causes of incidents.Collaborate with your team to roadmap and execute ambitious technical strategies, balancing short-term and long-term trade-offs.Mentor and support junior engineers, providing thoughtful code reviews and real-time pairing.Design and build AI-powered clinical agents using LangGraph.js for stateful orchestration, composing multi-node StateGraphs that handle context gathering, LLM reasoning, and action execution within a shared NestJS service.Integrate LangSmith for end-to-end AI observability, including prompt versioning and management via LangSmith Hub, automated per-node tracing, evaluation pipelines with golden datasets, and CI-gated quality checks that block regressions before merge.Develop and maintain agentic workflows that leverage LLMs (Claude Sonnet via AWS Bedrock)Contribute to the Member-Centric Knowledge Graph and RAG-based retrieval systems that give agents the clinical context, causal evidence, and relationship awareness needed for intelligent decision-making.Proactively improve the maintainability, availability, and performance of the team's features, and contribute to the team's overall architecture and developer tooling.Communicate technical ideas clearly to both technical and non-technical partners, and document solutions for future reference.Basic QualificationsBachelor’s Degree (or equivalent) in Computer Science, Engineering or related technical fieldAt minimum, 3-4 + years of non-internship full time professional software development experienceAt minimum, 3+ years of work experience Node JS/ TypescriptExperience with using AI tools such as Github copilot or CursorExperience delivering large software projects or features in a production environment.1+ years of hands-on experience building applications with LLMs, including prompt engineering, model integration (e.g., OpenAI, Anthropic/Claude, AWS Bedrock), and evaluating AI output qualityExperience with agentic AI frameworks such as LangGraph, LangChain, or similar orchestration libraries for building stateful, multi-step AI workflowsFamiliarity with LangSmith or equivalent AI observability/evaluation platforms for tracing, prompt management, and regression testing of LLM-powered featuresPreferred Qualifications5 + years of non-internship full time professional software development experienceBachelor’s Degree (or equivalent) or Masters in Computer Science, Engineering or related technical fieldExperience with AI technologies for software design and coding assistanceExperience mentoring or onboarding junior engineersFamiliarity with distributed systems, cloud infrastructure, or scalable architecturesImplement feature-flag-gated deployments for growth infrastructure changes, ensuring safe rollout of new event handling and email delivery logic without disrupting existing member journeys.Understanding of responsible AI practices including PHI/PII handling, guardrails, and output validation in healthcare or regulated environmentsExperience writing ML model prediction outputs into the CDP via Segment custom events, bridging DS/ML model scoring to member-facing campaign activation in Iterable.About Hinge HealthAt Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care.As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com/Hinge Health Hybrid ModelWe believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days/week.This is a Bengaluru-based role that involves regular interaction and collaboration with Hinge Health colleagues in San Francisco, CA.Time zones: San Francisco is in the Pacific Time Zone, which is 12 hours and 30 minutes behind India Standard Time (e.g., 8am in San Francisco is 8:30pm in Bengaluru).Hours: Applicants should be open to meetings in the late evening following India Standard Time to align with San Francisco working hours (8am - 6pm PT).What You'll Love About UsInclusive healthcare and benefits: In addition to comprehensive medical, dental, and vision coverage, we provide employees and their family members with Group Medical Coverage (GMC), Group Term Life Insurance (GTL), and Group Personal Accident Insurance (GPA).Well-being & Growth: We offer a lifestyle stipend to support your overall well-being, along with learning and development opportunities to help you grow both personally and professionally.Ownership: Grow with us through discounted company stock through our ESPP with easy payroll deductions.Culture & EngagementHinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law.By submitting your application you are acknowledging we are using your personal data as outlined in the Personnel and Candidate Privacy Policy.Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use \"@hingehealth.com\" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.","2026-05-29T14:56:29.630+00:00",{"jsonldValid":24,"jsonld":13},1789910272343]