[{"data":1,"prerenderedAt":112},["ShallowReactive",2],{"$f-EgHSnmzT7QdPNoPtLHc4Qx3MBxQBSJde6HbK0CsM8Q":3,"$f2sxoojbTkzFsHkF0uUnw-Z3f8c5DxvGwD3n_bg5L2do":24},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"city":10,"country":11,"remote":12,"employmentType":13,"department":15,"content_html":16,"content_text":17,"years":18,"createdAt":19,"updatedAtISO":20,"postedAtISO":21,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":23},"a2de677ff217178030a48a2be9b8baf23c8692f767d8ac6ee71f57e8c131a8f5","senior-marketing-technology-systems-manager-at-favor-delivery-97133f0472","Senior Marketing Technology Systems Manager","favor delivery","","Austin","United States",false,[14],"Full-time","Other","\u003Cp>We are looking for a Senior Marketing Technology Systems Manager to join our team as the strategic driver and primary custodian of our growth and consumer platform. This role is designed for an advanced technical operator and strategist who doesn’t just manage the \"plumbing\" of marketing technology, but designs the blueprint for its future scale.\u003C/p>\n\u003Cp>In this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will own data governance, advanced system integrations, and tool enablement. From architecting customer data platform (CDP) frameworks to engineering the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack.\u003C/p>\n\u003Cbr>\u003Ch2>What you'll do:\u003C/h2>\n\n\u003Cli>\u003Cstrong>Data Governance & Architecture: \u003C/strong>Define and enforce the global \"source of truth\" for our marketing data. Architect multi-platform CDP tracking taxonomies as well as set and enforce data standards to ensure our events and attributes remain clean and actionable across the entire martech ecosystem.\u003C/li>\n\u003Cli>\u003Cstrong>Strategic Platform Administration: \u003C/strong>Serve as the primary technical authority for our core martech tools, e.g. CDP, MMP, and LCM automation platforms. Oversee platform health, proactively monitor complex API structures, manage infrastructure costs, and troubleshoot system-level errors.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Technical Solutioning: \u003C/strong>Bridge the gap between Marketing, Data Science, Engineering, and Product. Translate complex marketing use cases into robust technical specifications. Lead end-to-end implementation for major platform enhancements, custom SDK deployments, webhook integrations, and advanced personalization models.\u003Cstrong> \u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Enablement, Playbooks, and Mentorship: \u003C/strong>Serve as the internal subject matter expert to standardize and scale our martech capabilities. Design logic-based workflow frameworks, reusable template libraries, and advanced training resources that minimize operational risk. Drive platform ROI by mentoring and upskilling non-technical team members, establishing self-service playbooks that allow the growth org to execute campaigns independently and at scale\u003Cstrong>. \u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Performance Signal Engineering:\u003C/strong> Spearhead the technical strategy for tracking and attribution in a privacy-first world. Engineer resilient server-side tracking pipelines, maintain robust Conversion API integrations, and lead MMP deep-linking configurations to protect media spend efficiency against shifting compliance standards\u003Cstrong>. \u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Privacy & Compliance Stewardship: \u003C/strong>Proactively design the martech stack to adapt to evolving global privacy frameworks (e.g. TDPSA, GDPR), ensuring secure identity resolution and legal compliance in partnership with Data.\u003C/li>\n\n\u003Cbr>\u003Ch2>Skills you have:\u003C/h2>\n\n\u003Cli>\n\u003Cp>Relevant Bachelor’s degree or certification in Engineering, Computer Science, Marketing, or related fields.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>7+ years in a technical Marketing Operations, martech, or Growth Engineering role.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Deep, foundational knowledge of data orchestration CDPs (mParticle, Segment, etc.). Comfortable managing intricate schemas, debugging real-time event deliveries, and handling unified customer profiles. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proficiency with SQL and modern development languages/frameworks (Node.js, JavaScript, Ruby on Rails, or Python). Comfortable navigating cloud infrastructure (AWS S3, Lambdas, Firehose). While you don't need to be a core feature developer, you possess the code literacy to read, debug, and implement tracking SDKs within our native apps (Kotlin for Android, Swift for iOS).\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io. Advanced proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid).\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Advanced understanding of REST APIs, JSON payloads, and token authentication. Ability to write code or scripts to bridge platform gaps when native integrations don't exist.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Deep understanding of Mobile Measurement Partners (MMPs) like Branch or AppsFlyer, mobile SDK tracking, and conversion signal optimization. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Evaluate and implement AI-driven tools to automate routine martech responsibilities, such as automated tag deployment, real-time signal health monitoring, and proactive anomaly/error detection.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven track record of managing complex technical projects from initial scoping and proof-of-concept through to final deployment and cross-functional handoff.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>Who you are:\u003C/h2>\n\n\u003Cli>\n\u003Cp>\u003Cstrong>The Technical Anchor & Architect: \u003C/strong>You are the definitive technical expert. You love being the person who solves the problems that are \"too complex\" for generalists, looking at challenges through a software engineering lens.\u003Cstrong> \u003C/strong>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Strategic & Pragmatic Builder: \u003C/strong>You look beyond immediate, short-term fixes. You design automated, resilient systems that \"just work,\" allowing marketing and product teams to safely innovate at scale. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Collaborative Integrator: \u003C/strong>You excel at translating business requirements into developer-ready technical specs, navigating cross-functional conversations with Engineering, Product, and executive stakeholders with ease.\u003Cstrong> \u003C/strong>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Detail Obsessive: \u003C/strong>You believe that data integrity is the foundation of high-performing marketing teams.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cb>Life at Favor\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Where you’ll work: \u003C/b>This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. \u003C/p>\u003Cbr>\u003Cp>\u003Cb>Benefits\u003C/b>: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts! \u003C/p>\u003Cbr>\u003Cp>\u003Cb>Paid time off (PTO):\u003C/b> We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Learning and development:\u003C/b> We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Community\u003C/b>: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Diversity, equity, and inclusion: \u003C/b>At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!\u003C/p>\u003Cbr>\u003Cp>In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.\u003C/p>","We are looking for a Senior Marketing Technology Systems Manager to join our team as the strategic driver and primary custodian of our growth and consumer platform. This role is designed for an advanced technical operator and strategist who doesn’t just manage the \"plumbing\" of marketing technology, but designs the blueprint for its future scale.\nIn this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will own data governance, advanced system integrations, and tool enablement. From architecting customer data platform (CDP) frameworks to engineering the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack.\nWhat you'll do:\n\nData Governance & Architecture: Define and enforce the global \"source of truth\" for our marketing data. Architect multi-platform CDP tracking taxonomies as well as set and enforce data standards to ensure our events and attributes remain clean and actionable across the entire martech ecosystem.\nStrategic Platform Administration: Serve as the primary technical authority for our core martech tools, e.g. CDP, MMP, and LCM automation platforms. Oversee platform health, proactively monitor complex API structures, manage infrastructure costs, and troubleshoot system-level errors.\nCross-Functional Technical Solutioning: Bridge the gap between Marketing, Data Science, Engineering, and Product. Translate complex marketing use cases into robust technical specifications. Lead end-to-end implementation for major platform enhancements, custom SDK deployments, webhook integrations, and advanced personalization models. \nEnablement, Playbooks, and Mentorship: Serve as the internal subject matter expert to standardize and scale our martech capabilities. Design logic-based workflow frameworks, reusable template libraries, and advanced training resources that minimize operational risk. Drive platform ROI by mentoring and upskilling non-technical team members, establishing self-service playbooks that allow the growth org to execute campaigns independently and at scale. \nPerformance Signal Engineering: Spearhead the technical strategy for tracking and attribution in a privacy-first world. Engineer resilient server-side tracking pipelines, maintain robust Conversion API integrations, and lead MMP deep-linking configurations to protect media spend efficiency against shifting compliance standards. \nPrivacy & Compliance Stewardship: Proactively design the martech stack to adapt to evolving global privacy frameworks (e.g. TDPSA, GDPR), ensuring secure identity resolution and legal compliance in partnership with Data.\n\nSkills you have:\n\n\nRelevant Bachelor’s degree or certification in Engineering, Computer Science, Marketing, or related fields.\n\n\n7+ years in a technical Marketing Operations, martech, or Growth Engineering role.\n\n\nDeep, foundational knowledge of data orchestration CDPs (mParticle, Segment, etc.). Comfortable managing intricate schemas, debugging real-time event deliveries, and handling unified customer profiles. \n\n\nProficiency with SQL and modern development languages/frameworks (Node.js, JavaScript, Ruby on Rails, or Python). Comfortable navigating cloud infrastructure (AWS S3, Lambdas, Firehose). While you don't need to be a core feature developer, you possess the code literacy to read, debug, and implement tracking SDKs within our native apps (Kotlin for Android, Swift for iOS).\n\n\nExperience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io. Advanced proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid).\n\n\nAdvanced understanding of REST APIs, JSON payloads, and token authentication. Ability to write code or scripts to bridge platform gaps when native integrations don't exist.\n\n\nDeep understanding of Mobile Measurement Partners (MMPs) like Branch or AppsFlyer, mobile SDK tracking, and conversion signal optimization. \n\n\nEvaluate and implement AI-driven tools to automate routine martech responsibilities, such as automated tag deployment, real-time signal health monitoring, and proactive anomaly/error detection.\n\n\nProven track record of managing complex technical projects from initial scoping and proof-of-concept through to final deployment and cross-functional handoff.\n\n\nWho you are:\n\n\nThe Technical Anchor & Architect: You are the definitive technical expert. You love being the person who solves the problems that are \"too complex\" for generalists, looking at challenges through a software engineering lens. \n\n\nStrategic & Pragmatic Builder: You look beyond immediate, short-term fixes. You design automated, resilient systems that \"just work,\" allowing marketing and product teams to safely innovate at scale. \n\n\nCollaborative Integrator: You excel at translating business requirements into developer-ready technical specs, navigating cross-functional conversations with Engineering, Product, and executive stakeholders with ease. \n\n\nDetail Obsessive: You believe that data integrity is the foundation of high-performing marketing teams.\n\n\nLife at FavorWhere you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts! Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.",0,1784647706000,"2026-07-21 17:29:44","2026-07-17T21:17:00.330Z","USD",{"jsonldValid":12,"jsonld":9},{"jobs":25},[26,37,58,66,81,97],{"id":27,"slug":28,"title":29,"companyname":8,"companylogo":9,"city":10,"country":11,"remote":12,"employmentType":30,"department":15,"content_html":31,"content_text":32,"years":18,"createdAt":33,"updatedAtISO":34,"postedAtISO":35,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":36},"1b5e8bcc753483e92ca0bfda933f5c9651903e659e682f1e2ea928db95aa8c7c","marketing-technology-systems-manager-at-favor-delivery-02856c1a3b","Marketing Technology Systems Manager",[14],"\u003Cp>We are looking for a Marketing Technology Systems Manager to join our team as the primary custodian of our growth and consumer platform. This role is for a technical operator who thrives on the \"plumbing\" of marketing technology. In this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will lead the charge on data governance, system integrations, and tool enablement. From managing our customer data platform (CDP) event volume to architecting the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack every day.\u003C/p>\n\u003Cbr>\u003Ch2>What you'll do:\u003C/h2>\n\n\u003Cli>\u003Cstrong>Data Governance & Taxonomy:\u003C/strong> Serve as the \"source of truth\" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem.\u003C/li>\n\u003Cli>\u003Cstrong>Platform Administration:\u003C/strong> Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the \"health of the machine,\" including monitoring API limits, managing user permissions, and troubleshooting system-level errors.\u003C/li>\n\u003Cli>\u003Cstrong>Technical Solutioning & Implementation:\u003C/strong> Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations.\u003C/li>\n\u003Cli>\u003Cstrong>Enablement & Self-Service:\u003C/strong> Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self-service workflows that allow team members to execute high-quality work independently and safely.\u003C/li>\n\u003Cli>\u003Cstrong>Documentation & Standards:\u003C/strong> Maintain a comprehensive library of our marketing architecture, ensuring all integrations, schemas, and logic-based workflows are well-documented for future scale.\u003C/li>\n\u003Cli>\u003Cstrong>Performance Signal Management:\u003C/strong> Support our Paid Media team by maintaining the technical \"hooks\" for performance marketing, such as Conversion APIs (CAPI) and MMP deep-linking (Branch).\u003C/li>\n\n\u003Cbr>\u003Ch2>Skills you have:\u003C/h2>\n\n\u003Cli>Relevant Bachelor’s degree or certification in IT, Marketing, or related fields.\u003C/li>\n\u003Cli>4-5 years in a technical Marketing Operations, MarTech, or Growth Engineering\u003C/li>\n\u003Cli>role.\u003C/li>\n\u003Cli>Hands-on experience with Segment, mParticle, or similar data orchestration CDPs. You are comfortable managing schemas and debugging event delivery.\u003C/li>\n\u003Cli>Experience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io. Proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid) preferred.\u003C/li>\n\u003Cli>A strong understanding of REST APIs, JSON, and Webhooks. You can read technical documentation and troubleshoot a data payload with ease.\u003C/li>\n\u003Cli>Familiarity with SQL and relational databases - plus a solid grasp of how data should be structured for marketing automation and analytics.\u003C/li>\n\u003Cli>Bonus points for experience with Mobile Measurement Partners (MMPs) and an understanding of how privacy frameworks (ATT, GDPR) impact tracking and attribution.\u003C/li>\n\u003Cli>Proven ability to document technical workflows and act as a liaison between Marketing and Engineering/Product teams.\u003C/li>\n\n\u003Cbr>\u003Ch2>Who you are:\u003C/h2>\n\n\u003Cli>\u003Cstrong>The \"Technical Anchor\":\u003C/strong> You love being the person the team turns to when a problem is \"too technical\" for a generalist to solve.\u003C/li>\n\u003Cli>\u003Cstrong>Pragmatic Builder: \u003C/strong>You find satisfaction in building a robust, automated system that \"just works\" so others can do their best work.\u003C/li>\n\u003Cli>\u003Cstrong>Collaborative Integrator:\u003C/strong> You enjoy the \"puzzle\" of connecting different platforms and ensuring data flows seamlessly between them.\u003C/li>\n\u003Cli>\u003Cstrong>Detail Obsessive:\u003C/strong> You believe that data integrity is the foundation of high-performing marketing teams.\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cb>Life at Favor\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Where you’ll work: \u003C/b>This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. \u003C/p>\u003Cbr>\u003Cp>\u003Cb>Benefits\u003C/b>: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts! \u003C/p>\u003Cbr>\u003Cp>\u003Cb>Paid time off (PTO):\u003C/b> We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Learning and development:\u003C/b> We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Community\u003C/b>: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Diversity, equity, and inclusion: \u003C/b>At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!\u003C/p>\u003Cbr>\u003Cp>In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.\u003C/p>","We are looking for a Marketing Technology Systems Manager to join our team as the primary custodian of our growth and consumer platform. This role is for a technical operator who thrives on the \"plumbing\" of marketing technology. In this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will lead the charge on data governance, system integrations, and tool enablement. From managing our customer data platform (CDP) event volume to architecting the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack every day.\nWhat you'll do:\n\nData Governance & Taxonomy: Serve as the \"source of truth\" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem.\nPlatform Administration: Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the \"health of the machine,\" including monitoring API limits, managing user permissions, and troubleshooting system-level errors.\nTechnical Solutioning & Implementation: Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations.\nEnablement & Self-Service: Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self-service workflows that allow team members to execute high-quality work independently and safely.\nDocumentation & Standards: Maintain a comprehensive library of our marketing architecture, ensuring all integrations, schemas, and logic-based workflows are well-documented for future scale.\nPerformance Signal Management: Support our Paid Media team by maintaining the technical \"hooks\" for performance marketing, such as Conversion APIs (CAPI) and MMP deep-linking (Branch).\n\nSkills you have:\n\nRelevant Bachelor’s degree or certification in IT, Marketing, or related fields.\n4-5 years in a technical Marketing Operations, MarTech, or Growth Engineering\nrole.\nHands-on experience with Segment, mParticle, or similar data orchestration CDPs. You are comfortable managing schemas and debugging event delivery.\nExperience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io. Proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid) preferred.\nA strong understanding of REST APIs, JSON, and Webhooks. You can read technical documentation and troubleshoot a data payload with ease.\nFamiliarity with SQL and relational databases - plus a solid grasp of how data should be structured for marketing automation and analytics.\nBonus points for experience with Mobile Measurement Partners (MMPs) and an understanding of how privacy frameworks (ATT, GDPR) impact tracking and attribution.\nProven ability to document technical workflows and act as a liaison between Marketing and Engineering/Product teams.\n\nWho you are:\n\nThe \"Technical Anchor\": You love being the person the team turns to when a problem is \"too technical\" for a generalist to solve.\nPragmatic Builder: You find satisfaction in building a robust, automated system that \"just works\" so others can do their best work.\nCollaborative Integrator: You enjoy the \"puzzle\" of connecting different platforms and ensuring data flows seamlessly between them.\nDetail Obsessive: You believe that data integrity is the foundation of high-performing marketing teams.\n\nLife at FavorWhere you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts! Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.",1779204380000,"2026-05-19 17:26:55","2026-05-18T15:55:35.674Z",{"jsonldValid":12,"jsonld":9},{"id":38,"slug":39,"title":40,"companyname":41,"companylogo":42,"companyTagline":43,"companyIndustry":44,"city":45,"country":45,"remote":12,"employmentType":46,"department":48,"content_html":49,"content_text":50,"years":18,"createdAt":51,"updatedAtISO":52,"postedAtISO":53,"hasSalary":12,"salaryMin":54,"salaryMax":55,"currency":56,"schema":57},"5565ec257e75edae7991d1c84dfa4d9a485f012b4333c6a713d0c74d84829113","director-content-marketing-at-viral-nation-43caff6cf1","Director, Content Marketing","Viral Nation","https://logo.clearbit.com/viralnation.com","We're a social & digital-first marketing agency, pushing the boundaries to deliver measurable results to brands globally","Advertising Services","Canada",[47],"Freelance","Marketing","\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\n\u003Cp>This role has an annual salary range of \u003Cstrong>$120,000 to $140,000 CAD.\u003C/strong>\u003C/p>\n\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\n\nThis role has an annual salary range of $120,000 to $140,000 CAD.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.",1784690675000,"2026-07-22 05:26:00","2026-07-17T16:33:50.000Z",120000,140000,"CAD",{"jsonldValid":12,"jsonld":9},{"id":59,"slug":60,"title":40,"companyname":41,"companylogo":42,"companyTagline":43,"companyIndustry":44,"city":11,"country":11,"remote":12,"employmentType":61,"department":48,"content_html":62,"content_text":63,"years":18,"createdAt":51,"updatedAtISO":52,"postedAtISO":64,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":65},"68c0c83d2cfb4534b40e9445d19bc71978fe13a5eefdf024fdd4111ab1dfe053","director-content-marketing-at-viral-nation-6e3636c1b1",[47],"\u003Cp>At \u003Cstrong>Viral Nation,\u003C/strong> we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\u003C/p>\n\u003Cp>While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!\u003C/p>\u003Cp>The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\u003C/li>\n\u003Cli>Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\u003C/li>\n\u003Cli>Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\u003C/li>\n\u003Cli>Lead competitive and industry research to inform a differentiated, forward-looking content approach.\u003C/li>\n\u003Cli>Build, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\u003C/li>\n\u003Cli>Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\u003C/li>\n\u003Cli>Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\u003C/li>\n\u003Cli>Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\u003C/li>\n\u003Cli>Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\u003C/li>\n\u003Cli>Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\u003C/li>\n\u003Cli>Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\u003C/li>\n\u003Cli>Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\u003C/li>\n\u003Cli>Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\u003C/li>\n\u003Cli>Enforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\u003C/li>\n\u003Cli>Deliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\u003C/li>\n\u003Cli>Champion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications and Skills:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\u003C/li>\n\u003Cli>7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\u003C/li>\n\u003Cli>Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\u003C/li>\n\u003Cli>Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\u003C/li>\n\u003Cli>Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\u003C/li>\n\u003Cli>Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\u003C/li>\n\u003Cli>Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\u003C/p>\n\u003Cbr>Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp>\u003Cstrong>Compensation Philosophy:\u003C/strong>\u003C/p>\n\u003Cbr>At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\n\u003Cbr>Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\n\u003Cp>\u003Cstrong>AI in Recruitment:\u003C/strong>\u003C/p>\n\n\u003Cp>Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\u003C/p>\n\u003Cp>\u003Cstrong>DEI Commitment:\u003C/strong>\u003C/p>\n\u003Cp>Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.\u003C/p>","At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.\nWhile we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!The Director, Content Marketing will craft the vision, strategy, and direction for Viral Nation's content initiatives and build a high-performing, revenue-focused content function that operates as an engine for demand and lead generation. Reporting to the VP, Lead Generation, this role owns content strategy and execution end-to-end from editorial vision and SEO to distribution, brand governance, and performance reporting with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Success is defined not by output volume but by contribution to the funnel: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. As a social-first influencer marketing agency, we move at the speed of culture the right leader can build repeatable systems that produce high-quality content at scale and capitalize on cultural moments in real time. This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.\nResponsibilities:\n\nTranslate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).\nDesign content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.\nManage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.\nLead competitive and industry research to inform a differentiated, forward-looking content approach.\nBuild, manage, and mentor a high-performing team of writers, editors, designers, and social specialists, plus a scalable freelance/agency bench.\nEstablish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.\nDefine, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.\nBuild the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).\nRun a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.\nOversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.\nOptimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.\nLead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.\nPartner with cross-functional leaders across SEO, product, sales, and demand gen to align content with product launches and the buyer journey, fuel active campaigns, and enable sales.\nEnforce editorial standards and ensure messaging stays consistent with brand guidelines across all customer touchpoints.\nDeliver actionable performance reporting and executive-level insights to senior marketing leadership to guide investment and prioritization.\nChampion innovation in content marketing by staying ahead of industry trends, platform shifts, AI-driven content workflows, and emerging audience behaviors.\n\nQualifications and Skills:\n\nBachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.\n7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.\nDemonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.\nStrong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.\nDeep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.\nAbility to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.\nData-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.\n\nThis range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.\nWhere an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCompensation Philosophy:\nAt Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.\nCompensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.\n\nAI in Recruitment:\n\nViral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.\nDEI Commitment:\nViral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.","2026-07-17T16:35:09.000Z",{"jsonldValid":12,"jsonld":9},{"id":67,"slug":68,"title":69,"companyname":70,"companylogo":9,"city":71,"country":11,"remote":72,"employmentType":73,"department":74,"content_html":75,"content_text":76,"years":18,"createdAt":51,"updatedAtISO":77,"postedAtISO":78,"hasSalary":12,"salaryMin":54,"salaryMax":79,"currency":22,"schema":80},"c1179cbb3c6cb3061e3a6ade4bb230b2756d26fda940fa4e6a672f1fb18c337f","director-data-strategy-at-wpromote-9399fe209f","Director, Data Strategy","wpromote","Remote",true,[14],"Data","\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\n\u003Cp>We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services. \u003C/p>\n\u003Cp>You will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services. \u003C/p>\n\u003Cp>This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.\u003C/p>\n\u003Cp>At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.\u003C/p>\n\n\u003Cp>We offer:\u003C/p>\n\n\u003Cp>-Remote-first culture\u003C/p>\n\u003Cp>-Unlimited PTO\u003C/p>\n\u003Cp>-Extended Holiday break (Winter)\u003C/p>\n\u003Cp>-Flexible schedules\u003C/p>\n\u003Cp>-Work from anywhere options*\u003C/p>\n\u003Cp>-100% paid parental leave\u003C/p>\n\u003Cp>-401(k) matching\u003C/p>\n\u003Cp>-Medical, Dental, Vision, Life, Pet Insurance\u003C/p>\n\u003Cp>-Sponsored life insurance\u003C/p>\n\u003Cp>-Short Term Disability insurance and additional voluntary insurance\u003C/p>\n\u003Cp>-Annual Class Pass credits and more!\u003C/p>\n\nThe anticipated annual salary for this role will range from $120,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.\n\u003Cp>This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.\u003C/p>\n\n\n\u003Cp>*This position may be performed remotely in most states within the US, with some exclusions\u003C/p>\n\u003Cp>**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!\u003C/p>\n\u003Cp>***This position is not eligible for immigration sponsorship\u003C/p>\n\n\u003Cp>\u003Cem>Important Notice: Beware of Job Scams\u003C/em>\u003C/p>\n\u003Cp>Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.\u003C/p>\n\n\u003Cp>#LI-JJ\u003C/p>\n\u003Cp>#LI-Remote\u003C/p>\n\u003Cbr>\u003Ch2>You Will Be\u003C/h2>\n\n\u003Cli>\n\u003Cp>Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You Must Have\u003C/h2>\n\n\u003Cli>\n\u003Cp>8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions &  Cleanrooms).\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven project management skills, capable of managing multiple teams and engagements simultaneously.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>Nice to Have\u003C/h2>\n\n\u003Cli>\n\u003Cp>Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Background in developing or integrating data products or internal analytics platforms.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience leading analytics teams within a performance marketing or digital agency environment.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cbr>\u003Cp>Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.\u003C/p>\n\n\u003Cp>Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.\u003C/p>\n\n\u003Cp>This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.\u003C/p>","The Role\nWe are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services. \nYou will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services. \nThis role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.\nAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.\n\nWe offer:\n\n-Remote-first culture\n-Unlimited PTO\n-Extended Holiday break (Winter)\n-Flexible schedules\n-Work from anywhere options*\n-100% paid parental leave\n-401(k) matching\n-Medical, Dental, Vision, Life, Pet Insurance\n-Sponsored life insurance\n-Short Term Disability insurance and additional voluntary insurance\n-Annual Class Pass credits and more!\n\nThe anticipated annual salary for this role will range from $120,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.\nThis role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.\n\n\n*This position may be performed remotely in most states within the US, with some exclusions\n**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!\n***This position is not eligible for immigration sponsorship\n\nImportant Notice: Beware of Job Scams\nWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.\n\n#LI-JJ\n#LI-Remote\nYou Will Be\n\n\nPartnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.\n\n\nLeading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.\n\n\nDriving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.\n\n\nScaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.\n\n\nSupport growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products. \n\n\nActing as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.\n\n\nBuilding internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. \n\n\nLead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. \n\n\nProvide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.\n\n\nCultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.\n\n\nYou Must Have\n\n\n8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.\n\n\nStrong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions &  Cleanrooms).\n\n\nFamiliarity with creating and implementing data taxonomy governance best practices across multiple ad platforms\n\n\nFamiliarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing \n\n\nDemonstrated success translating data into actionable insights within a performance marketing or growth strategy context.\n\n\nExceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.\n\n\nProven project management skills, capable of managing multiple teams and engagements simultaneously.\n\n\nExperience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.\n\n\nNice to Have\n\n\nStrong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud\n\n\nExperience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.\n\n\nExperience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.\n\n\nExperience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.\n\n\nBackground in developing or integrating data products or internal analytics platforms.\n\n\nExperience leading analytics teams within a performance marketing or digital agency environment.\n\n\nWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.\n\nApplicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.\n\nThis employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.","2026-07-22 05:26:01","2026-07-17T17:22:53.386Z",160000,{"jsonldValid":12,"jsonld":9},{"id":82,"slug":83,"title":84,"companyname":85,"companylogo":86,"companyTagline":87,"companyIndustry":88,"city":89,"country":11,"remote":12,"employmentType":90,"department":15,"content_html":91,"content_text":92,"years":18,"createdAt":51,"updatedAtISO":77,"postedAtISO":93,"hasSalary":12,"salaryMin":94,"salaryMax":95,"currency":22,"schema":96},"10d8eef59c9634cdd675a3ca0f3d2f791fbcbbb14a81d17c9d4bb1f246083c42","marketing-manager-fluid-solutions-at-watts-water-technologies-ff044d9e43","Marketing Manager, Fluid Solutions","Watts Water Technologies","https://logo.clearbit.com/watts.com","A global leader in the innovation, development, and manufacturing of water technologies, systems, and solutions.","Wholesale Building Materials","North Andover",[14],"\u003Cp>\u003Cb>\u003Cb>We’re Watts. Together, we’re reimagining the future of water.\u003C/b>\u003C/b>\u003C/p>\u003Cp>We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.\u003C/p>\u003Cp>\u003Cb>What we do:\u003C/b>\u003C/p>\u003Cp>For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​\u003C/p>\u003Cp>The Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.\u003C/p>\u003Cp>This individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.\u003C/p>\u003Cul>\u003Cli>\u003Cp>This position does not have direct reports.\u003C/p>\u003C/li>\u003Cli>\u003Cp>This position reports to the Manager, Channel Marketing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>This role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>The Job:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Plan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and deliver presentations, business reviews, campaign results, strategic recommendations, and marketing plans to senior leadership and business stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage relationships with external agencies, vendors, consultants, and marketing service providers to ensure quality execution and alignment with business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the development and implementation of best practices, processes, and tools that improve marketing effectiveness, scalability, and operational excellence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate with Sales, Product Management, Customer Service, and other business functions to ensure alignment between marketing objectives and commercial priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Promote Watts' values of Integrity, Accountability, Continuous Improvement, and Transparency in all business interactions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Assume responsibility for other projects and duties as assigned by management.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Travel up to 20% as required to support customer engagement activities, trade shows, industry events, sales meetings, and business initiatives.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Working Conditions:\u003C/p>\u003Cp>While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).\u003C/p>\u003Cp>Physical Requirements: Specific physical abilities required for this position include, but are not limited to:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ability to remain seated at a desk or workstation for extended periods.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to physically move around the office, organize or transport files, packages, or other office-related materials.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to read documents, use a computer, and perform data entry tasks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ability to operate standard office equipment such as computers, printers, phones, and copiers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>General Applicable Company Competencies\u003C/p>\u003Cul>\u003Cli>\u003Cp>Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Punctuality and dependability.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to be flexible and adapt to changing work priorities and stressful conditions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain productive and collaborative relationships with other Watts employees.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What You’ll Need:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing agency partners, vendors, consultants, and external marketing resources.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in Microsoft Excel, PowerPoint, and Word.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to travel up to 20%.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of and adherence to applicable laws, regulations, company policies, and business practices.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with marketing automation platforms such as Marketo or similar systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CRM platforms, campaign analytics, lead management, and customer data platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience supporting multi-channel product portfolios in a B2B manufacturing environment.\u003C/p>\u003C/li>\u003Cli>\u003Cp>MBA or advanced degree in Marketing, Business, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with customer journey mapping, segmentation strategies, and digital transformation initiatives.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Pay Range:\u003C/p>\u003Cp>The expected salary range for this position is $117,000 - $134,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.\u003C/p>\u003Cp>Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.\u003C/p>\u003Cul>\u003C/ul>\u003Cp>\u003Cb>Watts in it for you\u003C/b>:\u003C/p>\u003Cp>\u003Cb>\u003Ci>Please note that the following\u003C/i>\u003Ci> \u003C/i>\u003Ci>benefits apply only to permanent roles and do not apply to internship roles.\u003C/i>\u003C/b>\u003C/p>\u003Cul>\u003Cli>Competitive compensation based on your skills, qualifications and experience\u003C/li>\u003Cli>Comprehensive medical and dental coverage, retirement benefits\u003C/li>\u003Cli>Family building benefits, including paid maternity/paternity leave\u003C/li>\u003Cli>10 paid holidays and Paid Time Off\u003C/li>\u003Cli>Continued professional development opportunities and educational reimbursement\u003C/li>\u003Cli>Additional perks such as fitness reimbursements and employee discount programs\u003C/li>\u003Cli>Learn more about our benefit offerings here: https://tapintowattsbenefits.com/\u003C/li>\u003C/ul>\u003Cp>\u003Cb>How we work:\u003C/b>\u003C/p>\u003Cp>At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.\u003C/p>\u003Cp>And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.\u003C/p>\u003Cp>Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.\u003C/p>","We’re Watts. Together, we’re reimagining the future of water.We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.What we do:For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​The Marketing Manager, Fluid Solutions is responsible for developing and executing integrated marketing strategies that drive business growth, strengthen customer engagement, build brand awareness, and expand market leadership across the Fluid Solutions portfolio. This role serves as a key strategic partner to Product Management, Sales, and cross-functional business teams, helping bring innovative products and solutions to market while supporting customers in solving complex water management challenges.This individual will lead the planning and execution of marketing campaigns, product launches, customer engagement initiatives, and demand generation programs that deliver measurable business results. The Marketing Manager leverages market insights, customer data, and business objectives to develop marketing strategies that increase market penetration, accelerate revenue growth, and enhance the customer experience.This position does not have direct reports.This position reports to the Manager, Channel Marketing.This role is hybrid, based at our Watts Water, N. Andover, MA office three days per week.The Job:Collaborate with Product Management, Sales Leadership, and cross-functional stakeholders to develop annual marketing strategies, growth initiatives, and go-to-market plans that support business objectives.Serve as the marketing lead for assigned Fluid Solutions product categories, developing and executing strategies that strengthen market position, increase customer engagement, and support revenue growth.Identify target audiences and customer segments while developing compelling value propositions, positioning strategies, messaging frameworks, and customer-focused marketing objectives.Develop, execute, and optimize integrated marketing campaigns across digital, traditional, and field marketing channels to drive demand generation and business growth.Lead the planning and execution of new product launches, commercialization initiatives, and go-to-market activities to maximize market impact and adoption.Drive customer engagement programs and initiatives that enhance brand awareness, strengthen customer relationships, and improve the overall customer experience.Lead cross-functional project teams to ensure marketing initiatives are executed effectively, aligned with business priorities, and delivered on schedule.Manage marketing budgets and investments to maximize effectiveness, efficiency, and return on investment.Monitor campaign performance, market trends, customer behavior, and competitive activities to identify opportunities and provide actionable recommendations for continuous improvement.Analyze marketing and business performance data to develop insights, measure outcomes, and support data-driven decision-making.Proactively identify project risks, resource constraints, and business challenges while developing solutions that ensure successful execution of marketing initiatives.Plan, coordinate, and support industry trade shows, conferences, association events, customer events, and other market-facing activities.Partner with marketing specialists and commercial teams to support lead generation, lead nurturing, audience segmentation, marketing automation, and conversion optimization efforts.Develop and deliver presentations, business reviews, campaign results, strategic recommendations, and marketing plans to senior leadership and business stakeholders.Manage relationships with external agencies, vendors, consultants, and marketing service providers to ensure quality execution and alignment with business objectives.Support the development and implementation of best practices, processes, and tools that improve marketing effectiveness, scalability, and operational excellence.Collaborate with Sales, Product Management, Customer Service, and other business functions to ensure alignment between marketing objectives and commercial priorities.Promote Watts' values of Integrity, Accountability, Continuous Improvement, and Transparency in all business interactions.Assume responsibility for other projects and duties as assigned by management.Travel up to 20% as required to support customer engagement activities, trade shows, industry events, sales meetings, and business initiatives.Working Conditions:While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).Physical Requirements: Specific physical abilities required for this position include, but are not limited to:Ability to remain seated at a desk or workstation for extended periods.Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.Ability to physically move around the office, organize or transport files, packages, or other office-related materials.Ability to read documents, use a computer, and perform data entry tasks.Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.Ability to operate standard office equipment such as computers, printers, phones, and copiers.Ability to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.General Applicable Company CompetenciesCommitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.Punctuality and dependability.Ability to be flexible and adapt to changing work priorities and stressful conditions.Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.Maintain productive and collaborative relationships with other Watts employees.What You’ll Need:Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience.7+ years of experience in B2B marketing, marketing communications, product marketing, demand generation, or related marketing disciplines.Demonstrated experience developing and executing integrated marketing campaigns that support growth and business objectives.Experience supporting product launches, commercialization activities, go-to-market initiatives, and customer engagement programs.Proven ability to lead cross-functional projects and influence stakeholders without direct reporting authority.Strong understanding of digital marketing, traditional marketing, demand generation, content marketing, and customer engagement strategies.Demonstrated ability to manage multiple projects, deadlines, priorities, and stakeholders in a fast-paced environment.Strong business acumen with the ability to evaluate opportunities, assess risks, and develop recommendations that support business objectives.Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at multiple organizational levels.Strong analytical skills with experience using data, metrics, and insights to measure performance and guide decision-making.Experience managing agency partners, vendors, consultants, and external marketing resources.Proficiency in Microsoft Excel, PowerPoint, and Word.Ability to travel up to 20%.Understanding of and adherence to applicable laws, regulations, company policies, and business practices.Preferred QualificationsExperience in water technologies, flow control, plumbing, HVAC, construction, industrial manufacturing, or related industries.Experience with marketing automation platforms such as Marketo or similar systems.Experience with CRM platforms, campaign analytics, lead management, and customer data platforms.Experience supporting multi-channel product portfolios in a B2B manufacturing environment.MBA or advanced degree in Marketing, Business, or a related field.Experience with customer journey mapping, segmentation strategies, and digital transformation initiatives.Pay Range:The expected salary range for this position is $117,000 - $134,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.Watts in it for you:Please note that the following benefits apply only to permanent roles and do not apply to internship roles.Competitive compensation based on your skills, qualifications and experienceComprehensive medical and dental coverage, retirement benefitsFamily building benefits, including paid maternity/paternity leave10 paid holidays and Paid Time OffContinued professional development opportunities and educational reimbursementAdditional perks such as fitness reimbursements and employee discount programsLearn more about our benefit offerings here: https://tapintowattsbenefits.com/How we work:At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.","2026-07-22T03:26:01.000Z",117000,134000,{"jsonldValid":12,"jsonld":9},{"id":98,"slug":99,"title":100,"companyname":101,"companylogo":102,"companyTagline":103,"companyIndustry":104,"city":105,"country":11,"remote":12,"employmentType":106,"department":48,"content_html":107,"content_text":108,"years":18,"createdAt":51,"updatedAtISO":77,"postedAtISO":93,"hasSalary":12,"salaryMin":109,"salaryMax":110,"currency":22,"schema":111},"2d45fc5db9716fd2902868c4fe3d743f3085d763f600b5d9aca73430c3a15684","principal-growth-marketer-at-remitly-0303889c99","Principal Growth Marketer","Remitly","https://logo.clearbit.com/remitly.com","On a mission to transform the lives of immigrants and their families.","Financial Services","Seattle",[14],"\u003Cp>\u003Cu>\u003Cb>Job Description:\u003C/b>\u003C/u>\u003C/p>At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.\u003Cbr>We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.\u003Cp>\u003Cb>About the Role\u003C/b>\u003C/p>\u003Cp>Every day, Remitly Business gains new signups who never complete their first transaction. The Principal Growth Marketer owns the marketing system that changes that — identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand.\u003C/p>\u003Cp>Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels — running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions.\u003C/p>\u003Cp>If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result — this is that role.\u003C/p>\u003Cp>Hybrid role, 3+ days/week from our Seattle, WA HQ.\u003C/p>\u003Cp>\u003Cb>You Will:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow it\u003C/li>\u003Cli>Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargeting\u003C/li>\u003Cli>Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are\u003C/li>\u003Cli>Turn conversion data into clear signals for product learning and development\u003C/li>\u003Cli>Own in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content Design\u003C/li>\u003Cli>Design and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack\u003C/li>\u003Cli>Own the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over time\u003C/li>\u003C/ul>\u003Cp>\u003Cb>You Have:\u003C/b>\u003C/p>\u003Cul>\u003Cli>8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who did\u003C/li>\u003Cli>Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort\u003C/li>\u003Cli>Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it\u003C/li>\u003Cli>Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations\u003C/li>\u003Cli>Comfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analyst\u003C/li>\u003Cli>Experience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment matters\u003C/li>\u003Cli>Ability to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to spec\u003C/li>\u003Cli>Fintech, payments, or two-sided marketplace experience is a plus\u003C/li>\u003Cli>A background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modeling\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Compensation Details. \u003C/b>The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cb>Our Benefits:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Flexible paid time off\u003C/li>\u003Cli>Health, dental, and vision + 401k plan with company matching\u003C/li>\u003Cli>Paid parental, medical, military and family care leave\u003C/li>\u003Cli>Mental Health & Family Forming Benefits\u003C/li>\u003Cli>Employee Stock Purchase Plan (ESPP)\u003C/li>\u003Cli>Continuing education\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Our Connected Work Culture: Driving Innovation, Together\u003C/b>\u003C/p>\u003Cp>At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.\u003C/p>\u003Cp>\u003Cb>Remitly is an E-Verify Employer\u003C/b>\u003C/p>\u003Cp>At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.\u003C/p>\u003Cp>Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\u003C/p>","Job Description:At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.About the RoleEvery day, Remitly Business gains new signups who never complete their first transaction. The Principal Growth Marketer owns the marketing system that changes that — identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand.Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels — running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions.If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result — this is that role.Hybrid role, 3+ days/week from our Seattle, WA HQ.You Will:Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow itDesign, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargetingPartner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions areTurn conversion data into clear signals for product learning and developmentOwn in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content DesignDesign and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stackOwn the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over timeYou Have:8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who didGenuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effortBuilt onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for itFluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementationsComfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analystExperience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment mattersAbility to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to specFintech, payments, or two-sided marketplace experience is a plusA background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modelingCompensation Details. The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.#LI-HybridOur Benefits:Flexible paid time offHealth, dental, and vision + 401k plan with company matchingPaid parental, medical, military and family care leaveMental Health & Family Forming BenefitsEmployee Stock Purchase Plan (ESPP)Continuing educationOur Connected Work Culture: Driving Innovation, TogetherAt Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.Remitly is an E-Verify EmployerAt Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.",168000,210000,{"jsonldValid":12,"jsonld":9},1784709751425]