[{"data":1,"prerenderedAt":113},["ShallowReactive",2],{"$f2DGGAgHZliznwx-OO-EeVPJy10TJ1a_xG9HacSbODBw":3,"$fR-wLWhjlsjNgT-zrUvxSmoxI1q2QhWwtmhVz1uwLYjQ":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":25},"a773c585469dc221ad99715ccc7cde430355180a8091ab8eec7293ea84f47bfd","senior-paid-media-executive-at-teya-344b6375a0","Senior Paid Media Executive","Teya","https://logo.clearbit.com/teya.com","Helping businesses thrive, every day.","Financial Services","London","United Kingdom",false,[16],"Full-time","Other","\u003Cp>\u003Cstrong>Hello. We’re Teya.\u003C/strong>\u003C/p>\u003Cp>Teya was founded on a simple belief: local businesses deserve better.\u003C/p>\u003Cp>They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.\u003C/p>\u003Cp>\u003Cstrong>Teya exists to change that.\u003C/strong>\u003C/p>\u003Cp>We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.\u003C/p>\u003Cp>We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.\u003C/p>\u003Cp>If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you\u003C/p>\u003Cp>\u003Cstrong>Your Mission \u003C/strong>\u003C/p>\u003Cp>We’re looking for a Senior Paid Media Executive to own the paid lead-generation engine that\u003C/p>\u003Cp>feeds our inside-sales funnel across our European markets. This is a builder role at the\u003C/p>\u003Cp>intersection of paid media and data: you’ll run the acquisition campaigns, build the analytics\u003C/p>\u003Cp>layer that measures them, and use that loop to drive qualified pipeline.\u003C/p>\u003Cp>AI is central to how we work. We expect you to use AI to build reporting, design\u003C/p>\u003Cp>measurement approaches, and speed up analysis and creative/experimentation workflows\u003C/p>\u003Cp>— not as a novelty, but as a core part of how the role operates and scales.\u003C/p>\u003Cp>You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel\u003C/p>\u003Cp>reporting), and you’ll be measured on how efficiently your work turns spend into qualified\u003C/p>\u003Cp>pipeline and onboarded merchants. We expect you to connect the full chain and to push the\u003C/p>\u003Cp>system toward the leads that actually convert to volume and value.\u003C/p>\u003Cp>\u003Cstrong>Responsibilities \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own paid lead generation across Meta and Google: campaign structure, objectives,\u003C/p>\u003C/li>\u003C/ul>\u003Cp>bidding strategy, audiences, and day-to-day optimisation, with lead generation as the\u003C/p>\u003Cp>primary objective.\u003C/p>\u003Cp>• Build the analytics and measurement layer, and connect spend to outcomes.\u003C/p>\u003Cp>Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build\u003C/p>\u003Cp>reporting and design measurement approaches; and own the unit economics of\u003C/p>\u003Cp>acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive\u003C/p>\u003Cp>budget allocation decisions.\u003C/p>\u003Cp>• Improve signal and integrations between data and ads platforms. Strengthen the\u003C/p>\u003Cp>flow of conversion signals into Meta and Google (e.g. value-based bidding, lead\u003C/p>\u003Cp>scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean\u003C/p>\u003Cp>and reliable.\u003C/p>\u003Cp>• Optimise the conversion path. Improve landing pages, forms and lead-capture flows,\u003C/p>\u003Cp>and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping,\u003C/p>\u003Cp>deduplication).\u003C/p>\u003Cp>• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-\u003C/p>\u003Cp>scoring) with proper methodology and statistical significance — and turn the results into\u003C/p>\u003Cp>decisions.\u003C/p>\u003Cp>• Manage lead generation jointly with sales leaders across markets. Partner with the\u003C/p>\u003Cp>different country sales leaders in the markets we operate in — aligning on lead volume\u003C/p>\u003Cp>and quality targets, funnel definitions, feedback loops and priorities so acquisition and\u003C/p>\u003Cp>sales stay tightly connected per market.\u003C/p>\u003Cp>\u003Cstrong>Requirements \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4+ years of experience in paid ads and lead generation.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>• Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc)\u003C/p>\u003Cp>with lead generation as the objective.\u003C/p>\u003Cp>• Strong SQL — comfortable writing queries from scratch and building your own analysis.\u003C/p>\u003Cp>• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to\u003C/p>\u003Cp>use them for decisions.\u003C/p>\u003Cp>• A strong inclination toward AI — actively using AI tools to build reporting, accelerate\u003C/p>\u003Cp>analysis, and improve how you work.\u003C/p>\u003Cp>• Comfort designing and interpreting A/B tests with statistical rigour.\u003C/p>\u003Cp>• Clear written and verbal communication.\u003C/p>\u003Cp>\u003Cstrong>Nice to have\u003C/strong>\u003C/p>\u003Cp>• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition\u003C/p>\u003Cp>environment.\u003C/p>\u003Cp>• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI /\u003C/p>\u003Cp>Enhanced Conversions).\u003C/p>\u003Cp>• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name\u003C/p>\u003Cp>capture, field mapping).\u003C/p>\u003Cp>• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable\u003C/p>\u003Cp>internal tooling.\u003C/p>\u003Cp>• Experience operating across multiple markets.\u003C/p>\u003Cp>\u003Cstrong>The Perks\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>We trust you, so we offer flexible working hours, as long it suits both you and your team;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cycle-to-Work Scheme;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Health and Life Insurance;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pension Scheme;\u003C/p>\u003C/li>\u003Cli>\u003Cp>25 days of Annual Leave (+ Bank Holidays);\u003C/p>\u003C/li>\u003Cli>\u003Cp>Office snacks every day;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Friendly, comfortable and informal office environment in Central London.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Teya is proud to be an equal opportunity employer.\u003C/strong>\u003C/p>\u003Cp>We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.\u003C/p>\u003Cp>If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.\u003C/p>","Hello. We’re Teya.Teya was founded on a simple belief: local businesses deserve better.They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.Teya exists to change that.We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from youYour Mission We’re looking for a Senior Paid Media Executive to own the paid lead-generation engine thatfeeds our inside-sales funnel across our European markets. This is a builder role at theintersection of paid media and data: you’ll run the acquisition campaigns, build the analyticslayer that measures them, and use that loop to drive qualified pipeline.AI is central to how we work. We expect you to use AI to build reporting, designmeasurement approaches, and speed up analysis and creative/experimentation workflows— not as a novelty, but as a core part of how the role operates and scales.You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnelreporting), and you’ll be measured on how efficiently your work turns spend into qualifiedpipeline and onboarded merchants. We expect you to connect the full chain and to push thesystem toward the leads that actually convert to volume and value.Responsibilities Own paid lead generation across Meta and Google: campaign structure, objectives,bidding strategy, audiences, and day-to-day optimisation, with lead generation as theprimary objective.• Build the analytics and measurement layer, and connect spend to outcomes.Write SQL from scratch to join campaign, CRM and onboarding data; use AI to buildreporting and design measurement approaches; and own the unit economics ofacquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drivebudget allocation decisions.• Improve signal and integrations between data and ads platforms. Strengthen theflow of conversion signals into Meta and Google (e.g. value-based bidding, leadscoring, CAPI / Enhanced Conversions) and keep data and platform integrations cleanand reliable.• Optimise the conversion path. Improve landing pages, forms and lead-capture flows,and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping,deduplication).• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-scoring) with proper methodology and statistical significance — and turn the results intodecisions.• Manage lead generation jointly with sales leaders across markets. Partner with thedifferent country sales leaders in the markets we operate in — aligning on lead volumeand quality targets, funnel definitions, feedback loops and priorities so acquisition andsales stay tightly connected per market.Requirements 4+ years of experience in paid ads and lead generation.• Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc)with lead generation as the objective.• Strong SQL — comfortable writing queries from scratch and building your own analysis.• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how touse them for decisions.• A strong inclination toward AI — actively using AI tools to build reporting, accelerateanalysis, and improve how you work.• Comfort designing and interpreting A/B tests with statistical rigour.• Clear written and verbal communication.Nice to have• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisitionenvironment.• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI /Enhanced Conversions).• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-namecapture, field mapping).• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusableinternal tooling.• Experience operating across multiple markets.The PerksWe trust you, so we offer flexible working hours, as long it suits both you and your team;Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;Cycle-to-Work Scheme;Health and Life Insurance;Pension Scheme;25 days of Annual Leave (+ Bank Holidays);Office snacks every day;Friendly, comfortable and informal office environment in Central London.Teya is proud to be an equal opportunity employer.We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.",0,1788848756000,"2026-09-08 08:37:09","2026-06-11T11:42:05.923+00:00","GBP",{"jsonldValid":14,"jsonld":26},"",{"jobs":28},[29,40,50,68,85,100],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":33,"department":34,"content_html":35,"content_text":36,"years":20,"createdAt":21,"updatedAtISO":37,"postedAtISO":38,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":39},"42da5b5895ce11181ffbf3432a3fad47c3aceb22e203dc47df786c91555b779e","growth-lead-at-teya-732ead1dff","Growth Lead",[16],"Marketing","\u003Cp>\u003Cstrong>Hello. We’re Teya.\u003C/strong>\u003C/p>\u003Cp>Teya was founded on a simple belief: local businesses deserve better.\u003C/p>\u003Cp>They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.\u003C/p>\u003Cp>\u003Cstrong>Teya exists to change that.\u003C/strong>\u003C/p>\u003Cp>We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.\u003C/p>\u003Cp>We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.\u003C/p>\u003Cp>If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you\u003C/p>\u003Cp>\u003Cstrong>About the role\u003C/strong>\u003C/p>\u003Cp>We’re looking for a Growth Lead to own the paid acquisition engine that feeds our inside-sales funnel across our European markets. This is a hands-on leadership role: you’ll still be in the platforms and in the data, but you’ll also shape how the growth team is structured, set the acquisition strategy together with our local sales leaders, and own the results end to end with senior stakeholders.\u003C/p>\u003Cp>AI is central to how we work. We expect you to use AI to build reporting, design measurement approaches, and speed up analysis and creative/experimentation workflows — and to set the standard for how the rest of the team does the same, not as a novelty, but as a core part of how the function operates and scales.\u003C/p>\u003Cp>You’ll sit close to both the platforms (Meta, Google, TikTok) and the data (SQL, dashboards, funnel reporting), and you’ll be measured on how efficiently spend turns into qualified pipeline and onboarded merchants. We expect you to connect the full chain — from impression to activated merchant — and to push the system toward the leads that actually convert to volume and value.\u003C/p>\u003Cp>\u003Cstrong>What you’ll do\u003C/strong>\u003C/p>\u003Cp>• Own the paid acquisition strategy across Meta, Google and TikTok: channel mix, campaign architecture, bidding, audiences and budget allocation across markets — with lead generation as the primary objective. You stay hands-on in the accounts that matter most.\u003C/p>\u003Cp>• Help structure and grow the team. Shape how the growth team is organised: define ownership and ways of working across channels, markets and analytics; contribute to hiring and onboarding; and mentor analysts and specialists, raising the technical bar on measurement, experimentation and documentation.\u003C/p>\u003Cp>• Align strategy with local sales teams. Partner with country sales leaders across our markets to agree lead volume and quality targets, funnel definitions, routing and follow-up SLAs, and market-level plans — then run the feedback loop that keeps acquisition and sales tightly connected.\u003C/p>\u003Cp>• Manage stakeholders, expectations and results. Set targets and forecasts, run the planning and budget cycles, and report performance to leadership with a clear narrative: what we spent, what it produced, what we learned and what changes next. Make the trade-offs between volume, quality and efficiency explicit and negotiate them openly.\u003C/p>\u003Cp>• Own the analytics and measurement layer, and connect spend to outcomes. Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build reporting and design measurement approaches; and own the unit economics of acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive budget allocation decisions.\u003C/p>\u003Cp>• Improve signal and integrations between data and ads platforms. Strengthen the flow of conversion signals into Meta, Google and TikTok (e.g. value-based bidding, lead scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean and reliable.\u003C/p>\u003Cp>• Optimise the conversion path. Improve landing pages, forms and lead-capture flows, and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping, deduplication).\u003C/p>\u003Cp>• Own the experimentation roadmap. Design and read A/B and incrementality tests (creative, LP, bidding, lead-scoring) with proper methodology and statistical significance — and turn the results into decisions the team acts on.\u003C/p>\u003Cp>• Manage partners and vendors. Own relationships with agencies, platform reps and martech vendors, including scope, budget and renewal decisions, and hold them to measurable outcomes.\u003C/p>\u003Cp>\u003Cstrong>What we’re looking for\u003C/strong>\u003C/p>\u003Cp>Must have\u003C/p>\u003Cp>• 6+ years of experience in paid acquisition and lead generation, including time in a lead, principal or team-lead capacity.\u003C/p>\u003Cp>• A track record of owning meaningful paid budgets and being accountable for pipeline and revenue outcomes, not just media metrics.\u003C/p>\u003Cp>• Hands-on experience running paid acquisition campaigns (Meta, Google, TikTok etc) with lead generation as the objective — and the willingness to stay hands-on.\u003C/p>\u003Cp>• Proven ability to work with sales leadership — aligning on targets, funnel definitions and feedback loops, and resolving the volume-versus-quality tension constructively.\u003C/p>\u003Cp>• Strong stakeholder management: setting expectations, forecasting, and communicating results and trade-offs to senior audiences.\u003C/p>\u003Cp>• Strong SQL — comfortable writing queries from scratch and building your own analysis.\u003C/p>\u003Cp>• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to use them for decisions.\u003C/p>\u003Cp>• A strong inclination toward AI — actively using AI tools to build reporting, accelerate analysis, and improve how the team works.\u003C/p>\u003Cp>• Comfort designing and interpreting A/B tests with statistical rigour.\u003C/p>\u003Cp>• Clear written and verbal communication.\u003C/p>\u003Cp>Nice to have\u003C/p>\u003Cp>• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition environment.\u003C/p>\u003Cp>• Experience operating across multiple European markets, including non-English-speaking ones.\u003C/p>\u003Cp>• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI / Enhanced Conversions).\u003C/p>\u003Cp>• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name capture, field mapping).\u003C/p>\u003Cp>• Incrementality testing, geo-experiments or marketing mix modelling.\u003C/p>\u003Cp>• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable internal tooling.\u003C/p>\u003Cp>\u003Cstrong>The Perks\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>We trust you, so we offer flexible working hours, as long as it suits both you and your team.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Physical and mental health support through our partnership with GymPass, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Extended and improved maternity and paternity leave choices, giving employees more flexibility and support.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cycle-to-Work Scheme.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Health and Life Insurance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pension Scheme.\u003C/p>\u003C/li>\u003Cli>\u003Cp>25 days of Annual Leave (plus Bank Holidays).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Office snacks every day.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Friendly, comfortable, and informal office environment in Central London\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Teya is proud to be an equal opportunity employer.\u003C/strong>\u003C/p>\u003Cp>We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.\u003C/p>\u003Cp>If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.\u003C/p>","Hello. We’re Teya.Teya was founded on a simple belief: local businesses deserve better.They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.Teya exists to change that.We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from youAbout the roleWe’re looking for a Growth Lead to own the paid acquisition engine that feeds our inside-sales funnel across our European markets. This is a hands-on leadership role: you’ll still be in the platforms and in the data, but you’ll also shape how the growth team is structured, set the acquisition strategy together with our local sales leaders, and own the results end to end with senior stakeholders.AI is central to how we work. We expect you to use AI to build reporting, design measurement approaches, and speed up analysis and creative/experimentation workflows — and to set the standard for how the rest of the team does the same, not as a novelty, but as a core part of how the function operates and scales.You’ll sit close to both the platforms (Meta, Google, TikTok) and the data (SQL, dashboards, funnel reporting), and you’ll be measured on how efficiently spend turns into qualified pipeline and onboarded merchants. We expect you to connect the full chain — from impression to activated merchant — and to push the system toward the leads that actually convert to volume and value.What you’ll do• Own the paid acquisition strategy across Meta, Google and TikTok: channel mix, campaign architecture, bidding, audiences and budget allocation across markets — with lead generation as the primary objective. You stay hands-on in the accounts that matter most.• Help structure and grow the team. Shape how the growth team is organised: define ownership and ways of working across channels, markets and analytics; contribute to hiring and onboarding; and mentor analysts and specialists, raising the technical bar on measurement, experimentation and documentation.• Align strategy with local sales teams. Partner with country sales leaders across our markets to agree lead volume and quality targets, funnel definitions, routing and follow-up SLAs, and market-level plans — then run the feedback loop that keeps acquisition and sales tightly connected.• Manage stakeholders, expectations and results. Set targets and forecasts, run the planning and budget cycles, and report performance to leadership with a clear narrative: what we spent, what it produced, what we learned and what changes next. Make the trade-offs between volume, quality and efficiency explicit and negotiate them openly.• Own the analytics and measurement layer, and connect spend to outcomes. Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build reporting and design measurement approaches; and own the unit economics of acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive budget allocation decisions.• Improve signal and integrations between data and ads platforms. Strengthen the flow of conversion signals into Meta, Google and TikTok (e.g. value-based bidding, lead scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean and reliable.• Optimise the conversion path. Improve landing pages, forms and lead-capture flows, and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping, deduplication).• Own the experimentation roadmap. Design and read A/B and incrementality tests (creative, LP, bidding, lead-scoring) with proper methodology and statistical significance — and turn the results into decisions the team acts on.• Manage partners and vendors. Own relationships with agencies, platform reps and martech vendors, including scope, budget and renewal decisions, and hold them to measurable outcomes.What we’re looking forMust have• 6+ years of experience in paid acquisition and lead generation, including time in a lead, principal or team-lead capacity.• A track record of owning meaningful paid budgets and being accountable for pipeline and revenue outcomes, not just media metrics.• Hands-on experience running paid acquisition campaigns (Meta, Google, TikTok etc) with lead generation as the objective — and the willingness to stay hands-on.• Proven ability to work with sales leadership — aligning on targets, funnel definitions and feedback loops, and resolving the volume-versus-quality tension constructively.• Strong stakeholder management: setting expectations, forecasting, and communicating results and trade-offs to senior audiences.• Strong SQL — comfortable writing queries from scratch and building your own analysis.• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to use them for decisions.• A strong inclination toward AI — actively using AI tools to build reporting, accelerate analysis, and improve how the team works.• Comfort designing and interpreting A/B tests with statistical rigour.• Clear written and verbal communication.Nice to have• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition environment.• Experience operating across multiple European markets, including non-English-speaking ones.• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI / Enhanced Conversions).• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name capture, field mapping).• Incrementality testing, geo-experiments or marketing mix modelling.• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable internal tooling.The PerksWe trust you, so we offer flexible working hours, as long as it suits both you and your team.Physical and mental health support through our partnership with GymPass, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps.Extended and improved maternity and paternity leave choices, giving employees more flexibility and support.Cycle-to-Work Scheme.Health and Life Insurance.Pension Scheme.25 days of Annual Leave (plus Bank Holidays).Office snacks every day.Friendly, comfortable, and informal office environment in Central LondonTeya is proud to be an equal opportunity employer.We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.","2026-09-08 08:37:21","2026-09-02T09:49:15.286+00:00",{"jsonldValid":14,"jsonld":26},{"id":41,"slug":42,"title":43,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":44,"department":34,"content_html":45,"content_text":46,"years":20,"createdAt":21,"updatedAtISO":47,"postedAtISO":48,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"schema":49},"59740fa6ab996462a818d700ac78cbd53b6ac5e6d3c27b5716eb2a50a9c911b7","senior-lifecycle-marketing-manager-at-teya-ba7ba4c4f1","Senior Lifecycle Marketing Manager",[16],"\u003Cp>\u003Cstrong>Hello. We’re Teya.\u003C/strong>\u003C/p>\u003Cp>Teya was founded on a simple belief: local businesses deserve better.\u003C/p>\u003Cp>They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.\u003C/p>\u003Cp>\u003Cstrong>Teya exists to change that.\u003C/strong>\u003C/p>\u003Cp>We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.\u003C/p>\u003Cp>We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.\u003C/p>\u003Cp>If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you\u003C/p>\u003Ch2>\u003Cstrong>Your Mission\u003C/strong>\u003C/h2>\u003Cp>You'll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who's done this before at scale, can set standards, and wants to define the direction rather than execute against someone else's.\u003C/p>\u003Cp>You'll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You'll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey stick growth for Teya.\u003C/p>\u003Ch2>\u003Cstrong>Your Team\u003C/strong>\u003C/h2>\u003Cp>You'll join \u003Cstrong>Owned Growth\u003C/strong>, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand.\u003C/p>\u003Cp>We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. As the senior lifecycle voice on the team, you'll shape how we keep pushing that edge.\u003C/p>\u003Ch2>\u003Cstrong>Your Role\u003C/strong>\u003C/h2>\u003Cp>On a regular day, you'll:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Own Teya's lifecycle marketing strategy\u003C/strong>, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention and win-back\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Set the standards\u003C/strong> that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Be the principal Braze authority\u003C/strong>, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability. You'll architect the complex, multi-step journeys with branching and experiment paths, and more junior team members will come to you to level up\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Steer the integrations\u003C/strong> between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually do\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Identify the high-impact opportunities\u003C/strong> in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after them\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Partner with Product, Analytics and Regional leaders\u003C/strong> to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution team\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Mentor and grow our Manager-level ICs\u003C/strong> by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better work\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Push the boundary on AI-augmented lifecycle\u003C/strong> by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgement\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Lead the measurement practice\u003C/strong>, defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention and broader business KPIs\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Your Story\u003C/strong>\u003C/h2>\u003Cp>Years of experience matter less than what you've shipped and the rigour you bring. That said, most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands-on execution.\u003C/p>\u003Cul>\u003Cli>\u003Cp>You've \u003Cstrong>owned end-to-end lifecycle strategy\u003C/strong> before, not inherited someone else's playbook, but defined your own, and you can walk through the commercial outcomes it delivered\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're a \u003Cstrong>deep Braze expert\u003C/strong>. You've built and scaled complex Canvases, you write Liquid fluently, you understand Connected Content, deliverability, and API-triggered campaigns. You've seen Braze done badly and Braze done well, and you know what the difference looks like\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're \u003Cstrong>comfortable across all the channels we use\u003C/strong> (email, in-app, push, SMS, WhatsApp, content cards) and you have a real point of view on when to use which\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're \u003Cstrong>data-fluent in a modern stack\u003C/strong>. You can write or comfortably review SQL, you've worked with warehouses like Snowflake, and you know how to use analytics tools like Amplitude to understand user behaviour beyond open rates\u003C/p>\u003C/li>\u003Cli>\u003Cp>You've worked in \u003Cstrong>multi-market environments\u003C/strong> and understand the real complexity of localisation, channel availability by country, and differing merchant behaviours across geographies\u003C/p>\u003C/li>\u003Cli>\u003Cp>You \u003Cstrong>mentor naturally\u003C/strong>. You enjoy making other people better at their craft, and the team members you've worked with would describe you as someone who raised their bar\u003C/p>\u003C/li>\u003Cli>\u003Cp>You \u003Cstrong>bring the strategic mindset with the bias for action\u003C/strong>. You can define a lifecycle strategy, build the business case, present to senior stakeholders, and also get hands-on in Braze to prove a concept yourself\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're \u003Cstrong>genuinely capable and curious about AI tooling\u003C/strong>. You've used Claude, ChatGPT, or similar in your work, and you're excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflows\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're \u003Cstrong>commercially sharp\u003C/strong>. You translate CRM metrics into revenue, activation and retention impact, and you can explain why a 2-point lift in one metric matters more than a 10-point lift in another\u003C/p>\u003C/li>\u003Cli>\u003Cp>You have \u003Cstrong>strong copywriting instincts in English\u003C/strong> and an eye for great design. You know when copy is working and when it isn't, even if you're not the one writing every line\u003C/p>\u003C/li>\u003Cli>\u003Cp>You're \u003Cstrong>happy working from our new headquarters in Central London at least 3 days a week\u003C/strong>\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What makes this role different\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>You're shaping the lifecycle practice at a scaling European fintech\u003C/strong>, not slotting into an established one. The foundations are strong but the strategy is yours to define.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>It's B2B to SMB.\u003C/strong> You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>It's 9 markets, with more expansion this year.\u003C/strong> UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming, with one small central team and regional marketing teams who'll actually listen.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>The stack is modern and powered by AI.\u003C/strong> Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>The Perks\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work from our new headquarters, House of Teya, next to Blackfriars Bridge\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cycle-to-Work Scheme with allowance up to £5,000\u003C/p>\u003C/li>\u003Cli>\u003Cp>'Teya Lime' Brompton bikes free to rent from the office\u003C/p>\u003C/li>\u003Cli>\u003Cp>Private Health and Life Insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pension Scheme\u003C/p>\u003C/li>\u003Cli>\u003Cp>25 days of Annual Leave (+ Bank Holidays)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Opportunities to travel to our different offices across Europe\u003C/p>\u003C/li>\u003Cli>\u003Cp>Regular merchant experiences at our headquarters\u003C/p>\u003C/li>\u003Cli>\u003Cp>Healthy office snacks and drinks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible working hours, as long as it suits both you and your team\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Teya is proud to be an equal opportunity employer.\u003C/strong>\u003C/p>\u003Cp>We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.\u003C/p>\u003Cp>If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.\u003C/p>","Hello. We’re Teya.Teya was founded on a simple belief: local businesses deserve better.They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.Teya exists to change that.We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from youYour MissionYou'll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who's done this before at scale, can set standards, and wants to define the direction rather than execute against someone else's.You'll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You'll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey stick growth for Teya.Your TeamYou'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand.We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. As the senior lifecycle voice on the team, you'll shape how we keep pushing that edge.Your RoleOn a regular day, you'll:Own Teya's lifecycle marketing strategy, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention and win-backSet the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistentlyBe the principal Braze authority, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability. You'll architect the complex, multi-step journeys with branching and experiment paths, and more junior team members will come to you to level upSteer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually doIdentify the high-impact opportunities in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after themPartner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution teamMentor and grow our Manager-level ICs by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better workPush the boundary on AI-augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgementLead the measurement practice, defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention and broader business KPIsYour StoryYears of experience matter less than what you've shipped and the rigour you bring. That said, most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands-on execution.You've owned end-to-end lifecycle strategy before, not inherited someone else's playbook, but defined your own, and you can walk through the commercial outcomes it deliveredYou're a deep Braze expert. You've built and scaled complex Canvases, you write Liquid fluently, you understand Connected Content, deliverability, and API-triggered campaigns. You've seen Braze done badly and Braze done well, and you know what the difference looks likeYou're comfortable across all the channels we use (email, in-app, push, SMS, WhatsApp, content cards) and you have a real point of view on when to use whichYou're data-fluent in a modern stack. You can write or comfortably review SQL, you've worked with warehouses like Snowflake, and you know how to use analytics tools like Amplitude to understand user behaviour beyond open ratesYou've worked in multi-market environments and understand the real complexity of localisation, channel availability by country, and differing merchant behaviours across geographiesYou mentor naturally. You enjoy making other people better at their craft, and the team members you've worked with would describe you as someone who raised their barYou bring the strategic mindset with the bias for action. You can define a lifecycle strategy, build the business case, present to senior stakeholders, and also get hands-on in Braze to prove a concept yourselfYou're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar in your work, and you're excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflowsYou're commercially sharp. You translate CRM metrics into revenue, activation and retention impact, and you can explain why a 2-point lift in one metric matters more than a 10-point lift in anotherYou have strong copywriting instincts in English and an eye for great design. You know when copy is working and when it isn't, even if you're not the one writing every lineYou're happy working from our new headquarters in Central London at least 3 days a weekWhat makes this role differentYou're shaping the lifecycle practice at a scaling European fintech, not slotting into an established one. The foundations are strong but the strategy is yours to define.It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise.It's 9 markets, with more expansion this year. UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming, with one small central team and regional marketing teams who'll actually listen.The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels.The PerksPhysical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition appsWork from our new headquarters, House of Teya, next to Blackfriars BridgeCycle-to-Work Scheme with allowance up to £5,000'Teya Lime' Brompton bikes free to rent from the officePrivate Health and Life InsurancePension Scheme25 days of Annual Leave (+ Bank Holidays)Opportunities to travel to our different offices across EuropeRegular merchant experiences at our headquartersHealthy office snacks and drinksFlexible working hours, as long as it suits both you and your teamTeya is proud to be an equal opportunity employer.We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.","2026-09-08 08:36:44","2026-05-05T08:22:50.945+00:00",{"jsonldValid":14,"jsonld":26},{"id":51,"slug":52,"title":53,"companyname":54,"companylogo":55,"companyTagline":56,"companyIndustry":11,"city":57,"country":58,"remote":14,"employmentType":59,"department":34,"content_html":61,"content_text":62,"years":20,"createdAt":63,"updatedAtISO":64,"postedAtISO":65,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":66,"schema":67},"2c44a63777aea2e48aa553be8237b6aa78e55ed2971154c9797d0bbab020570c","head-of-lifecycle-marketing-at-taptap-send-1015951303","Head of Lifecycle Marketing","Taptap Send","https://logo.clearbit.com/taptapsend.com","Fair, fast and easy: money transfer as it should be!","New York","United States",[60],"Contract","\u003Ch2>\u003Cstrong>About Us\u003C/strong>\u003C/h2>\u003Cp>We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.\u003C/p>\u003Cp>Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.\u003C/p>\u003Cp>We’re growing fast, backed by world-class investors, and scaling a product that blends \u003Cstrong>real world impact with cutting edge fintech innovation\u003C/strong>.\u003C/p>\u003Cp>Here’s a little more:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Founded by Harvard grads and 3-time founders\u003C/strong> who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Backed by top investors\u003C/strong> including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Built by global top performers\u003C/strong> from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Truly global team\u003C/strong> - 250+ people, 50+ nationalities, 50+ languages\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Guided by our values\u003C/strong> - ownership, impact, humility, and heart - in deed, not just word\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>THE ROLE\u003C/strong>\u003C/p>\u003Cp>We're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.\u003C/p>\u003Cp>You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.\u003C/p>\u003Cp>\u003Cstrong>WHAT YOU'LL DO\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>WHAT WE'RE LOOKING FOR\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>NICE TO HAVE\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Experience in international markets or with multilingual lifecycle programs.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in financial services or regulated industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building a lifecycle function from the ground up, not just inheriting one.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Taptap Values \u003C/h2>\u003Cp>Impact first\u003C/p>\u003Cp>Team next\u003C/p>\u003Cp>Accept reality\u003C/p>\u003Cp>Propose solutions\u003C/p>\u003Cp>Win with grit\u003C/p>\u003Cp>Be proactively candid, with yourself and others\u003C/p>\u003Cp>Love the particular\u003C/p>\u003Cp>Own it\u003C/p>\u003Cp>Create positive energy\u003C/p>\u003Cp>Maybe, even have fun\u003C/p>\u003Cp>Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.\u003C/p>\u003Cp>If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.\u003C/p>\u003Cp>\u003Cem>Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.  \u003C/em>\u003C/p>","About UsWe’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved  (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.Here’s a little more:Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and moreBuilt by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our missionTruly global team - 250+ people, 50+ nationalities, 50+ languagesGuided by our values - ownership, impact, humility, and heart - in deed, not just wordTHE ROLEWe're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value.You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.WHAT YOU'LL DOOwn the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.WHAT WE'RE LOOKING FOR8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.NICE TO HAVEExperience in international markets or with multilingual lifecycle programs.Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).Background in financial services or regulated industries.Experience building a lifecycle function from the ground up, not just inheriting one.Taptap Values Impact firstTeam nextAccept realityPropose solutionsWin with gritBe proactively candid, with yourself and othersLove the particularOwn itCreate positive energyMaybe, even have funTaptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.",1788848782000,"2026-09-08 08:36:45","2026-08-31T21:49:12.168+00:00","USD",{"jsonldValid":14,"jsonld":26},{"id":69,"slug":70,"title":71,"companyname":72,"companylogo":73,"companyTagline":74,"companyIndustry":75,"city":76,"country":26,"remote":77,"employmentType":78,"department":79,"content_html":80,"content_text":81,"years":20,"createdAt":63,"updatedAtISO":82,"postedAtISO":83,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":66,"schema":84},"601fc02c18dc4c60056319ddd5f5142afaf4130ebd3049920766b273a674f18c","staff-software-engineer-journeys-at-headway-efe2b62453","Staff Software Engineer (Journeys)","Headway","https://logo.clearbit.com/headway.co","Building a new mental healthcare system that everyone can access.","Mental Health Care","Remote",true,[16],"Engineering","\u003Cp>1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. \u003Cstrong>Headway’s mission is to fix this by building a new mental healthcare system everyone can access.\u003C/strong> We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.\u003C/p>\u003Cp>But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.\u003C/p>\u003Cp>We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.\u003C/p>\u003Cp>About engineering at Headway:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Principles that guide us:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Focus on the mission\u003C/strong>: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Ship small, learn fast\u003C/strong>: We are building new and novel products and believe that we learn what our users need by quickly shipping and iteration\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Everything is a product\u003C/strong>: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Optimize for trust\u003C/strong>: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.\u003C/p>\u003C/li>\u003C/ul>\u003Ch3>Tools we use:\u003C/h3>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Languages:\u003C/strong> Python 3, TypeScript\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Libraries & Frameworks: \u003C/strong>FastAPI, SQLAlchemy, React, Remix, Next.js\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Datastores: \u003C/strong>Postgres, Redis\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Infrastructure: \u003C/strong>AWS (Fargate, ECS, S3, and more), Spark and Kafka\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Monitoring:\u003C/strong> Datadog, PagerDuty, Sentry\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Version Control:\u003C/strong> Github, PagerDuty\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Vulnerability Management\u003C/strong>: Snyk, Semgrep\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Cloud Security: \u003C/strong>Lacework\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Delivery\u003C/strong>: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, Mailgun\u003C/p>\u003C/li>\u003C/ul>\u003Cp>About the Journey Team at Headway\u003C/p>\u003Cul>\u003Cli>\u003Cp>The Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>About this role\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Who you are:\u003C/h2>\u003Cul>\u003Cli>\u003Cp>We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience we’re seeking\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.\u003C/p>\u003Cp>Headway participates in E-Verify. To learn more, click here.\u003C/p>\u003Cp>A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.\u003C/p>","1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.About engineering at Headway:Building a new mental healthcare system at Headway is only possible because of the scale and leverage that software can provide.  The engineering team at Headway is a small but mighty team using technology to build that future (and have a fun time while doing it!).Principles that guide us:Focus on the mission: We view software as a means of effecting change in the world, not as an end unto itself. We write software to empower our patients and therapists to better solve the problems they’re facing.Ship small, learn fast: We are building new and novel products and believe that we learn what our users need by quickly shipping and iterationEverything is a product: Whether it's our patient search experience or a developer productivity improvement, we treat everything we build at Headway as a product with end-users in mind.Optimize for trust: We believe that engineers should be continually learning. To learn effectively and to be productive, engineers must feel safe asking questions and discussing mistakes.Tools we use:Languages: Python 3, TypeScriptLibraries & Frameworks: FastAPI, SQLAlchemy, React, Remix, Next.jsDatastores: Postgres, RedisInfrastructure: AWS (Fargate, ECS, S3, and more), Spark and KafkaMonitoring: Datadog, PagerDuty, SentryVersion Control: Github, PagerDutyVulnerability Management: Snyk, SemgrepCloud Security: LaceworkDelivery: Knock (transactional + product notifications), Iterable (lifecycle marketing + campaigns), Twilio, MailgunAbout the Journey Team at HeadwayThe Journey team powers how Headway reaches every patient and provider at the right moment, on the right channel - email, SMS and other communication channels. We’re building the next chapter: an agentic communications engine that learns which message, which channel, and which timing works best for each person — and gets smarter with every send. We own the full stack: from the delivery layer (Knock for transactional, Iterable for lifecycle), to the decision engine we’re building today.About this roleWho you are:We’re looking for experienced engineers who have the ability to deal with ambiguity and learn new technologies and systems.  Below are some additional experiences we think help engineers succeed at Headway.Experience we’re seekingWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.Headway participates in E-Verify. To learn more, click here.A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.","2026-09-08 08:36:53","2026-08-10T19:00:11.369+00:00",{"jsonldValid":14,"jsonld":26},{"id":86,"slug":87,"title":88,"companyname":89,"companylogo":90,"companyIndustry":91,"city":92,"country":93,"remote":77,"employmentType":94,"department":34,"content_html":95,"content_text":96,"years":20,"createdAt":97,"updatedAtISO":64,"postedAtISO":98,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":66,"schema":99},"5e85418427c3e72d914f224629654ca62414c1dccc221774e1db58cf0844bb51","retention-marketing-manager-gtm-and-feature-adoption-at-strava-85d2fe4eb8","Retention Marketing Manager, GTM & Feature Adoption","Strava","https://logo.clearbit.com/strava.com","Software Development","Strava SF","Strava Sf",[16],"\u003Ch2>\u003Cstrong>About Strava\u003C/strong>\u003C/h2>\u003Cp>Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.\u003C/p>\u003Cp>Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.\u003C/p>\u003Cp>\u003Cstrong>About This Role\u003C/strong>\u003C/p>\u003Cp>Strava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. \u003C/p>\u003Cp>This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. \u003C/p>\u003Cp>\u003Cem>\u003Cstrong>We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. \u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>What You'll Do:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What You'll Bring to the Team:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programs\u003C/p>\u003C/li>\u003Cli>\u003Cp>A track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with subscription or freemium business models is a plus. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>How This Role Grows\u003C/strong>\u003C/p>\u003Cp>The role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. \u003C/p>\u003Cp>For more information on benefits, please click here.  \u003C/p>\u003Ch1>\u003Cstrong>Why Join Us?\u003C/strong>\u003C/h1>\u003Cp>Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.\u003C/p>\u003Cp>Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.\u003C/p>\u003Cp>When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.\u003C/p>\u003Cp>Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.\u003C/p>\u003Cp>Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.\u003C/p>\u003Cp>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\u003C/p>\u003Cp>California Consumer Protection Act Applicant Notice\u003C/p>","About StravaStrava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.About This RoleStrava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs. This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audiences, and experiment designs, and project managing each launch from creative handover through post-campaign analysis.  You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs where it makes sense, and to build new, repeatable ones where it doesn't. You're the first dedicated hire in this new pod, so you'll be hands-on from day one: running launches end to end, building them yourself in our martech stack, and shaping the first working version of the playbook as you go. We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco or New York City office, three days per week. What You'll Do:Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution. What You'll Bring to the Team:4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programsA track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations. Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).Familiarity with subscription or freemium business models is a plus.  How This Role GrowsThe role is deliberately hands-on to start: you'll be running launches, building them yourself, and finding out what works. As the pod matures, so does the scope — from running each launch yourself to owning the system others run them through. That means codifying how GTMs get executed and measured, turning one-off activations into a repeatable playbook, and holding senior relationships across Product and PMM directly. It's a path we've mapped rather than implied, and part of why we're hiring this role now rather than later. For more information on benefits, please click here.  Why Join Us?Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.California Consumer Protection Act Applicant Notice",1788848778000,"2026-08-19T23:54:50.233+00:00",{"jsonldValid":14,"jsonld":26},{"id":101,"slug":102,"title":103,"companyname":104,"companylogo":105,"companyTagline":106,"companyIndustry":75,"city":76,"country":26,"remote":77,"employmentType":107,"department":79,"content_html":108,"content_text":109,"years":20,"createdAt":97,"updatedAtISO":110,"postedAtISO":111,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":66,"schema":112},"9dddf2fa7b5621a9d81c8b939a056de1ee2509d99e0a434997d8f13dd91d3286","senior-analytics-engineer-marketing-at-talkiatry-5234575e54","Senior Analytics Engineer, Marketing","Talkiatry","https://logo.clearbit.com/talkiatry.com","Accessible, affordable mental health care.",[16],"\u003Cp>We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.\u003C/p>\u003Cp>As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.\u003C/p>\u003Ch2>\u003Cstrong>About Talkiatry\u003C/strong>\u003C/h2>\u003Cp>Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.\u003C/p>\u003Cp>Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.\u003C/p>\u003Cp>Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.\u003C/p>\u003Cp>\u003Cstrong>You will:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data products\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIs\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build data models that match our robust data governance, data quality, and documentation\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the development of self-service analytics tools that empower Marketing team members to independently explore data\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the implementation of best practices in data modeling, performance optimization, and reporting workflows\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>You have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>5+ years of experience in Business Intelligence, Data Analytics, or a related role\u003C/p>\u003C/li>\u003Cli>\u003Cp>Advanced SQL skills and a strong understanding of data modeling concepts\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with modern data stack tools including Snowflake, dbt, and Databricks\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proficiency in at least one BI tool such as Omni, Tableau, or Looker\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of data visualization principles and dashboard design\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with marketing platforms and tools such as Iterable is preferred\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic experience or exposure to A/B testing and experimental analysis\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working cross-functionally with non-technical stakeholders\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent communication skills and the ability to present insights clearly to all levels of the organization\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why Talkiatry:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative environment: be part of building something from the ground up at a fast-paced startup\u003C/p>\u003C/li>\u003Cli>\u003Cp>Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!\u003C/p>\u003C/li>\u003Cli>\u003Cp>Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands\u003C/p>\u003C/li>\u003Cli>\u003Cp>It all comes back to care: we’re a mental health company, and we put our team’s well-being first\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cem>Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: \u003C/em>EVerify Participation\u003Cem> & \u003C/em>IER Right to Work\u003Cem>.\u003C/em>\u003C/p>\u003Cp>\u003Cem>At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.\u003C/em>\u003C/p>\u003Cp>\u003Cem>We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.\u003C/em>\u003C/p>","We are looking for a Senior Analytics Engineer to join our Data Team with a dedicated focus on Marketing. In this role, you'll play a critical part in helping our Marketing team make data-driven decisions by creating data-driven solutions, using strategic context to develop success metrics, and providing valuable insights through clear, impactful data products and visualizations.As a senior member of the BI function, you will lead development efforts, drive best practices, and serve as a trusted advisor to cross-functional stakeholders, particularly with Marketing.About TalkiatryTalkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.You will:Build and maintain clean, scalable data models and pipelines to support marketing analytics and reporting using tools like Snowflake, dbt, and DatabricksCollaborate closely with Marketing stakeholders to understand business goals and translate them into data requirements and insightful data productsDevelop and maintain user-friendly BI solutions to monitor marketing performance, campaign effectiveness, and key KPIsBuild data models that match our robust data governance, data quality, and documentationLead the development of self-service analytics tools that empower Marketing team members to independently explore dataDrive the implementation of best practices in data modeling, performance optimization, and reporting workflowsYou have:5+ years of experience in Business Intelligence, Data Analytics, or a related roleAdvanced SQL skills and a strong understanding of data modeling conceptsExperience with modern data stack tools including Snowflake, dbt, and DatabricksProficiency in at least one BI tool such as Omni, Tableau, or LookerStrong understanding of data visualization principles and dashboard designFamiliarity with marketing platforms and tools such as Iterable is preferredBasic experience or exposure to A/B testing and experimental analysisExperience working cross-functionally with non-technical stakeholdersExcellent communication skills and the ability to present insights clearly to all levels of the organizationWhy Talkiatry:Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health careCollaborative environment: be part of building something from the ground up at a fast-paced startupExcellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expandsIt all comes back to care: we’re a mental health company, and we put our team’s well-being firstTalkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.","2026-09-08 08:37:37","2026-05-29T15:04:37.946+00:00",{"jsonldValid":14,"jsonld":26},1789910273756]