[{"data":1,"prerenderedAt":120},["ShallowReactive",2],{"$fHePj6amK_44qpEWjrXuJIUaiC3e9VOCFv7kE1AD3vaI":3,"$fDS2qGGL7kL5xalD_oN5ENBX1gjA8cUPssBsWxRdMjUU":29},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":24,"salaryMax":25,"currency":26,"schema":27},"dd46107ec4224af1f9ccc5beedef50e799202f66adc0136a844fb3a1e42e7375","senior-product-marketing-manager-gestionnaire-principal-e-ma-at-paramount-commerce-72bf65f898","Senior Product Marketing Manager / Gestionnaire principal(e), Marketing produit","Paramount Commerce","https://logo.clearbit.com/paramountcommerce.com","Paramount Commerce is Canada’s leading pay by bank payment partner.","Financial Services","Toronto","Canada",false,[16],"Full-time","Product","\u003Cp>We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Since the early 2000s, we have redefined online purchasing by introducing a way to pay directly from a bank account, bypassing credit cards or e-wallets. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.\u003C/p>\u003Cp>As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we are seeking talented professionals who can push the boundaries of innovation, contributing to our growth across Canada and worldwide. Join us at Paramount Commerce, where we not only follow fintech trends but shape them\u003C/p>\u003Cp>Reporting to the VP, Marketing & Industry Relations, the Senior Product Marketing Manager will thrive at the intersection of high-level strategy and tactical execution. In this role, you won't just be designing scalable programs; you will be the primary driver behind them. We need a versatile professional who is equally comfortable defining our long-term market positioning as they are developing the specific collateral and tools our sales team needs to win. This is a foundational role that requires a proactive \"hands-on\" approach to scaling our product marketing function and ensuring every product launch translates into measurable revenue.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>What You’ll Do: \u003C/strong>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Pillar 1: Go-To-Market (GTM) Strategy & Execution\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Strategic Rollouts: Lead the end-to-end launch process for new products and features, ensuring each release is backed by a clear commercial strategy and execution plan.\u003C/li>\u003Cli>Narrative Development: Create and maintain the core messaging and brand positioning that distinguishes our products in a competitive landscape.\u003C/li>\u003Cli>Adoption & Optimization: Monitor post-launch performance and user data to refine marketing tactics and drive sustained product engagement.\u003C/li>\u003Cli>Cross-Functional Alignment: Serve as the central point of contact between Product, Marketing, Onboarding, Support, and Sales to ensure organizational readiness for all new initiatives.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pillar 2: Sales Enablement & Support\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Collateral Production: Directly develop high-impact sales assets, including pitch decks, case studies, ABM landing pages, demos, one-pagers, and scripts.\u003C/li>\u003Cli>Internal Knowledge Transfer: Translate product technicalities into actionable sales intelligence, equipping front-line teams to handle objections and close deals effectively.\u003C/li>\u003Cli>Continuous Feedback: Establish structured channels to gather insights from Sales, using field data and revenue intelligence tools to influence the product roadmap.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pillar 3: Research & Competitive Intelligence\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Market Analysis: Systematically track industry shifts and emerging payment technologies to identify and capitalize on new growth opportunities.\u003C/li>\u003Cli>Competitive Intelligence: Maintain detailed analysis of the competitive landscape to provide our teams with the tactical insights needed to increase market share.\u003C/li>\u003Cli>User Research: Manage feedback loops with merchants to ensure our marketing strategies are rooted in actual merchant needs and behaviours.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who You Are: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>The B2B Architect: \u003C/strong>You have a proven track record in the SaaS or payments world and know how to turn complex products into compelling stories.\u003C/li>\u003Cli>\u003Cstrong>A Full-Cycle Closer:\u003C/strong> You don’t just \"do\" launches; you own them end-to-end, moving the needle on engagement and reclaiming market share.\u003C/li>\u003Cli>\u003Cstrong>An AI Optimizer: \u003C/strong>You don't fear the future—you use AI as your productivity superpower to automate the mundane and focus on the monumental.\u003C/li>\u003Cli>\u003Cstrong>A Feedback Magnet:\u003C/strong> You bridge the gap between product and person, building genuine merchant relationships that fuel our innovation.\u003C/li>\u003Cli>\u003Cstrong>Tech-Fluent: \u003C/strong>You’re already at home in our stack (HubSpot, Avoma, Pendo) and use data to drive your decisions.\u003C/li>\u003Cli>\u003Cstrong>A Continuous Learner: \u003C/strong>Your nightstand is stacked with industry deep-dives, and you’re always the first to know—and share—what’s next in the market.\u003C/li>\u003Cli>\u003Cstrong>A People First Leader: \u003C/strong>You’ve managed before and understand that your success is measured by the growth and performance of your team.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why Paramount Commerce?\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Canadian Company with over 22 years of history  🇨🇦\u003C/li>\u003Cli>Competitive salary + performance bonus\u003C/li>\u003Cli>Generous Vacation + Summer Fridays\u003C/li>\u003Cli>Health & Dental Benefits\u003C/li>\u003Cli>Wellness Spending Account\u003C/li>\u003Cli>Retirement savings matching plan\u003C/li>\u003Cli>Hybrid work environment - Thursdays in Toronto office\u003C/li>\u003Cli>Quality Hardware provided to do your work \u003C/li>\u003Cli>Parental leave top up program\u003C/li>\u003Cli>Birthday Day Off\u003C/li>\u003Cli>Quarterly Socials \u003C/li>\u003Cli>Volunteer Days to give back to our community \u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>The salary range for this full-time position is $135,000 - 180,000 CAD.\u003C/strong>\u003C/p>\u003Cp>Final compensation will be dependent on experience, skillset, and role related qualifications, and will include benefits and bonus as per company policy. Please note that base salary ranges may differ based on location and local currency. \u003C/p>\u003Cp>\u003Cstrong>AI Disclosure: \u003C/strong>We use technology assisted tools, including artificial intelligence, to support parts of our recruitment process (such as resume screening, note taking, and interview scheduling). These tools are designed to support, but never replace human judgement. All hiring decisions are made by humans, and we are committed to fair, inclusive, and bias-aware hiring practices.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>DEI\u003C/strong>\u003C/p>\u003Cp>At Paramount Commerce, we are proud to be an equal opportunity employer, and we do our best to make sure all people feel supported and connected at work.  We practice ethical and fair hiring processes and strongly encourage applications from diverse backgrounds. \u003C/p>\u003Cp>We believe that different perspectives, experiences, backgrounds, and skill sets are what make for high performing teams, and we are committed to creating a place for our employees to be their authentic selves.  Don't worry if you don't check every box. If you're excited about this role and think you'd be a good fit, we encourage you to apply.\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>Accommodations are available on request for candidates taking part in all aspects of the recruitment process. If you require any accommodation, please let us know and we will work with you to provide the necessary support.\u003C/p>\u003Cp>----\u003Cbr>\u003C/p>\u003Cp>Basée au Canada et ayant son siège social à Toronto, Paramount Commerce est une entreprise de technologie financière qui vise à rendre les paiements plus simples et plus sécuritaires. Depuis le début des années 2000, nous contribuons à transformer les paiements en ligne en permettant aux consommateurs de payer directement à partir de leur compte bancaire, sans recourir aux cartes de crédit ou aux portefeuilles électroniques.\u003C/p>\u003Cp>Fiers membres de Paiements Canada, nous sommes étroitement liés à l’évolution du paysage financier et veillons à ce que nos solutions demeurent conformes, fiables et tournées vers l’avenir. La sécurité, la gestion du risque et l’intégrité des données sont au cœur de tout ce que nous développons. Nous concevons des solutions de paiement fluides, réfléchies et évolutives.\u003C/p>\u003Cp>Alors que nous poursuivons notre croissance au Canada et préparons notre expansion vers de nouveaux marchés, nous recherchons des personnes curieuses, réfléchies et axées sur les données, qui aiment résoudre des problèmes complexes de bout en bout et faire progresser des idées du concept à l’exécution dans un environnement rapide et itératif.\u003C/p>\u003Cp>Relevant du vice-président, Marketing et relations sectorielles, le ou la gestionnaire principal(e), Marketing produit s'épanouira à l'intersection de la stratégie de haut niveau et de l'exécution tactique. Dans ce rôle, vous ne vous contenterez pas de concevoir des programmes évolutifs : vous en serez le principal moteur. Nous recherchons un professionnel ou une professionnelle polyvalent(e), aussi à l'aise dans la définition de notre positionnement à long terme que dans le développement des outils et des ressources dont notre équipe des ventes a besoin pour conclure des affaires. Il s'agit d'un rôle fondateur qui exige une approche proactive et pratique pour développer notre fonction de marketing produit et veiller à ce que chaque lancement se traduise par des revenus mesurables.\u003C/p>\u003Cp>\u003Cstrong>Ce que vous ferez\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Pilier 1 : Stratégie et exécution de la mise en marché\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lancements stratégiques : Diriger le processus de lancement de bout en bout pour les nouveaux produits et fonctionnalités, en veillant à ce que chaque version soit appuyée par une stratégie commerciale claire et un plan d'exécution solide.\u003C/li>\u003Cli>Développement de la narrative : Créer et maintenir le message central et le positionnement de marque qui distinguent nos produits dans un environnement concurrentiel.\u003C/li>\u003Cli>Adoption et optimisation : Surveiller les résultats après le lancement et analyser les données d'utilisation afin d'affiner les tactiques marketing et de soutenir l'engagement à long terme envers nos produits.\u003C/li>\u003Cli>Alignement interfonctionnel : Servir de point de contact central entre les équipes Produit, Marketing, Intégration client, Soutien et Ventes pour assurer la préparation organisationnelle à toutes les nouvelles initiatives.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pilier 2 : Habilitation et soutien des ventes\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Production de ressources : Développer directement des ressources de vente à fort impact, notamment des présentations commerciales, des études de cas, des pages d'atterrissage pour le marketing basé sur les comptes, des démonstrations, des fiches synthèses et des scripts.\u003C/li>\u003Cli>Transfert de connaissances à l'interne : Traduire les aspects techniques des produits en intelligence commerciale concrète, en outillant les équipes de première ligne pour gérer les objections et conclure des ventes efficacement.\u003C/li>\u003Cli>Rétroaction continue : Mettre en place des canaux structurés pour recueillir les observations de l'équipe des ventes, en exploitant les données terrain et les outils d'intelligence des revenus pour influencer la feuille de route produit.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pilier 3 : Recherche et veille concurrentielle\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Analyse de marché : Effectuer un suivi systématique des tendances sectorielles et des technologies de paiement émergentes afin de repérer et de saisir de nouvelles occasions de croissance.\u003C/li>\u003Cli>Veille concurrentielle : Maintenir une analyse détaillée du paysage concurrentiel pour fournir à nos équipes les informations tactiques nécessaires à l'accroissement de notre part de marché.\u003C/li>\u003Cli>Recherche auprès des utilisateurs : Gérer les boucles de rétroaction avec les commerçants pour s'assurer que nos stratégies marketing sont ancrées dans les besoins et les comportements réels de la clientèle marchande.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Profil Recherché\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>L’Architecte B2B :\u003C/strong> Vous disposez d’une expérience confirmée dans l’univers du SaaS ou des paiements, et vous savez transformer des produits complexes en récits captivants.\u003C/li>\u003Cli>\u003Cstrong>Maître du Cycle Complet :\u003C/strong> Vous ne vous contentez pas de « lancer » des programmes ; vous les pilotez de A à Z, en faisant bouger les lignes de l'engagement et en conquérant des parts de marché.\u003C/li>\u003Cli>\u003Cstrong>Optimisateur d’IA :\u003C/strong> L'avenir ne vous fait pas peur — vous utilisez l'IA comme un super-pouvoir de productivité pour automatiser les tâches ingrates et vous concentrer sur l'essentiel.\u003C/li>\u003Cli>\u003Cstrong>Aimant à Feedback : \u003C/strong>Vous créez le lien entre le produit et l’humain, en bâtissant des relations authentiques avec les marchands qui nourrissent notre innovation.\u003C/li>\u003Cli>\u003Cstrong>Tech-Fluent : \u003C/strong>Vous maîtrisez déjà notre pile technologique (HubSpot, Avoma, Pendo) et vous vous appuyez sur la donnée pour orienter vos décisions.\u003C/li>\u003Cli>\u003Cstrong>Apprenant Perpétuel\u003C/strong> : Votre table de chevet déborde d’analyses sectorielles ; vous êtes toujours la première personne à détecter — et à partager — les prochaines tendances du marché.\u003C/li>\u003Cli>\u003Cstrong>Leader Humain : \u003C/strong>Fort(e) d'une expérience managériale, vous comprenez que votre succès se mesure avant tout par la croissance et la performance de votre équipe.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pourquoi Paramount Commerce ?\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Entreprise canadienne avec plus de 22 ans d’histoire 🇨🇦\u003C/li>\u003Cli>Salaire compétitif\u003C/li>\u003Cli>Vacances généreuses et horaires d’été aménagés\u003C/li>\u003Cli>Assurance santé et dentaire\u003C/li>\u003Cli>Compte mieux-être\u003C/li>\u003Cli>Régime d’épargne-retraite avec contribution de l’employeur\u003C/li>\u003Cli>Environnement de travail principalement à distance\u003C/li>\u003Cli>Équipement technologique fourni\u003C/li>\u003Cli>Programme de complément au congé parental\u003C/li>\u003Cli>Congé le jour de votre anniversaire\u003C/li>\u003Cli>Activités sociales trimestrielles\u003C/li>\u003Cli>Journées de bénévolat\u003Cbr>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Fourchette salariale : 135 000 $ à 180 000 $ CAD. \u003C/strong>\u003C/p>\u003Cp>La rémunération finale dépendra de l’expérience et des qualifications pertinentes.\u003C/p>\u003Cp>\u003Cstrong>Exigence linguistique\u003C/strong>\u003C/p>\u003Cp>La connaissance de l’anglais peut être requise afin de collaborer avec des collègues, partenaires et clients situés à l’extérieur du Québec.\u003C/p>\u003Cp>\u003Cstrong>Diversité, équité et inclusion\u003C/strong>\u003C/p>\u003Cp>Paramount Commerce est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Nous valorisons la diversité des perspectives, des expériences et des parcours. Si ce rôle vous intéresse, même si vous ne répondez pas à tous les critères, nous vous encourageons à postuler.\u003C/p>\u003Cp>Des accommodements sont disponibles sur demande à toutes les étapes du processus de recrutement.\u003C/p>","We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Since the early 2000s, we have redefined online purchasing by introducing a way to pay directly from a bank account, bypassing credit cards or e-wallets. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we are seeking talented professionals who can push the boundaries of innovation, contributing to our growth across Canada and worldwide. Join us at Paramount Commerce, where we not only follow fintech trends but shape themReporting to the VP, Marketing & Industry Relations, the Senior Product Marketing Manager will thrive at the intersection of high-level strategy and tactical execution. In this role, you won't just be designing scalable programs; you will be the primary driver behind them. We need a versatile professional who is equally comfortable defining our long-term market positioning as they are developing the specific collateral and tools our sales team needs to win. This is a foundational role that requires a proactive \"hands-on\" approach to scaling our product marketing function and ensuring every product launch translates into measurable revenue.What You’ll Do: Pillar 1: Go-To-Market (GTM) Strategy & ExecutionStrategic Rollouts: Lead the end-to-end launch process for new products and features, ensuring each release is backed by a clear commercial strategy and execution plan.Narrative Development: Create and maintain the core messaging and brand positioning that distinguishes our products in a competitive landscape.Adoption & Optimization: Monitor post-launch performance and user data to refine marketing tactics and drive sustained product engagement.Cross-Functional Alignment: Serve as the central point of contact between Product, Marketing, Onboarding, Support, and Sales to ensure organizational readiness for all new initiatives.Pillar 2: Sales Enablement & SupportCollateral Production: Directly develop high-impact sales assets, including pitch decks, case studies, ABM landing pages, demos, one-pagers, and scripts.Internal Knowledge Transfer: Translate product technicalities into actionable sales intelligence, equipping front-line teams to handle objections and close deals effectively.Continuous Feedback: Establish structured channels to gather insights from Sales, using field data and revenue intelligence tools to influence the product roadmap.Pillar 3: Research & Competitive IntelligenceMarket Analysis: Systematically track industry shifts and emerging payment technologies to identify and capitalize on new growth opportunities.Competitive Intelligence: Maintain detailed analysis of the competitive landscape to provide our teams with the tactical insights needed to increase market share.User Research: Manage feedback loops with merchants to ensure our marketing strategies are rooted in actual merchant needs and behaviours.Who You Are: The B2B Architect: You have a proven track record in the SaaS or payments world and know how to turn complex products into compelling stories.A Full-Cycle Closer: You don’t just \"do\" launches; you own them end-to-end, moving the needle on engagement and reclaiming market share.An AI Optimizer: You don't fear the future—you use AI as your productivity superpower to automate the mundane and focus on the monumental.A Feedback Magnet: You bridge the gap between product and person, building genuine merchant relationships that fuel our innovation.Tech-Fluent: You’re already at home in our stack (HubSpot, Avoma, Pendo) and use data to drive your decisions.A Continuous Learner: Your nightstand is stacked with industry deep-dives, and you’re always the first to know—and share—what’s next in the market.A People First Leader: You’ve managed before and understand that your success is measured by the growth and performance of your team.Why Paramount Commerce?Canadian Company with over 22 years of history  🇨🇦Competitive salary + performance bonusGenerous Vacation + Summer FridaysHealth & Dental BenefitsWellness Spending AccountRetirement savings matching planHybrid work environment - Thursdays in Toronto officeQuality Hardware provided to do your work Parental leave top up programBirthday Day OffQuarterly Socials Volunteer Days to give back to our community The salary range for this full-time position is $135,000 - 180,000 CAD.Final compensation will be dependent on experience, skillset, and role related qualifications, and will include benefits and bonus as per company policy. Please note that base salary ranges may differ based on location and local currency. AI Disclosure: We use technology assisted tools, including artificial intelligence, to support parts of our recruitment process (such as resume screening, note taking, and interview scheduling). These tools are designed to support, but never replace human judgement. All hiring decisions are made by humans, and we are committed to fair, inclusive, and bias-aware hiring practices.DEIAt Paramount Commerce, we are proud to be an equal opportunity employer, and we do our best to make sure all people feel supported and connected at work.  We practice ethical and fair hiring processes and strongly encourage applications from diverse backgrounds. We believe that different perspectives, experiences, backgrounds, and skill sets are what make for high performing teams, and we are committed to creating a place for our employees to be their authentic selves.  Don't worry if you don't check every box. If you're excited about this role and think you'd be a good fit, we encourage you to apply.AccommodationsAccommodations are available on request for candidates taking part in all aspects of the recruitment process. If you require any accommodation, please let us know and we will work with you to provide the necessary support.----Basée au Canada et ayant son siège social à Toronto, Paramount Commerce est une entreprise de technologie financière qui vise à rendre les paiements plus simples et plus sécuritaires. Depuis le début des années 2000, nous contribuons à transformer les paiements en ligne en permettant aux consommateurs de payer directement à partir de leur compte bancaire, sans recourir aux cartes de crédit ou aux portefeuilles électroniques.Fiers membres de Paiements Canada, nous sommes étroitement liés à l’évolution du paysage financier et veillons à ce que nos solutions demeurent conformes, fiables et tournées vers l’avenir. La sécurité, la gestion du risque et l’intégrité des données sont au cœur de tout ce que nous développons. Nous concevons des solutions de paiement fluides, réfléchies et évolutives.Alors que nous poursuivons notre croissance au Canada et préparons notre expansion vers de nouveaux marchés, nous recherchons des personnes curieuses, réfléchies et axées sur les données, qui aiment résoudre des problèmes complexes de bout en bout et faire progresser des idées du concept à l’exécution dans un environnement rapide et itératif.Relevant du vice-président, Marketing et relations sectorielles, le ou la gestionnaire principal(e), Marketing produit s'épanouira à l'intersection de la stratégie de haut niveau et de l'exécution tactique. Dans ce rôle, vous ne vous contenterez pas de concevoir des programmes évolutifs : vous en serez le principal moteur. Nous recherchons un professionnel ou une professionnelle polyvalent(e), aussi à l'aise dans la définition de notre positionnement à long terme que dans le développement des outils et des ressources dont notre équipe des ventes a besoin pour conclure des affaires. Il s'agit d'un rôle fondateur qui exige une approche proactive et pratique pour développer notre fonction de marketing produit et veiller à ce que chaque lancement se traduise par des revenus mesurables.Ce que vous ferezPilier 1 : Stratégie et exécution de la mise en marchéLancements stratégiques : Diriger le processus de lancement de bout en bout pour les nouveaux produits et fonctionnalités, en veillant à ce que chaque version soit appuyée par une stratégie commerciale claire et un plan d'exécution solide.Développement de la narrative : Créer et maintenir le message central et le positionnement de marque qui distinguent nos produits dans un environnement concurrentiel.Adoption et optimisation : Surveiller les résultats après le lancement et analyser les données d'utilisation afin d'affiner les tactiques marketing et de soutenir l'engagement à long terme envers nos produits.Alignement interfonctionnel : Servir de point de contact central entre les équipes Produit, Marketing, Intégration client, Soutien et Ventes pour assurer la préparation organisationnelle à toutes les nouvelles initiatives.Pilier 2 : Habilitation et soutien des ventesProduction de ressources : Développer directement des ressources de vente à fort impact, notamment des présentations commerciales, des études de cas, des pages d'atterrissage pour le marketing basé sur les comptes, des démonstrations, des fiches synthèses et des scripts.Transfert de connaissances à l'interne : Traduire les aspects techniques des produits en intelligence commerciale concrète, en outillant les équipes de première ligne pour gérer les objections et conclure des ventes efficacement.Rétroaction continue : Mettre en place des canaux structurés pour recueillir les observations de l'équipe des ventes, en exploitant les données terrain et les outils d'intelligence des revenus pour influencer la feuille de route produit.Pilier 3 : Recherche et veille concurrentielleAnalyse de marché : Effectuer un suivi systématique des tendances sectorielles et des technologies de paiement émergentes afin de repérer et de saisir de nouvelles occasions de croissance.Veille concurrentielle : Maintenir une analyse détaillée du paysage concurrentiel pour fournir à nos équipes les informations tactiques nécessaires à l'accroissement de notre part de marché.Recherche auprès des utilisateurs : Gérer les boucles de rétroaction avec les commerçants pour s'assurer que nos stratégies marketing sont ancrées dans les besoins et les comportements réels de la clientèle marchande.Profil RecherchéL’Architecte B2B : Vous disposez d’une expérience confirmée dans l’univers du SaaS ou des paiements, et vous savez transformer des produits complexes en récits captivants.Maître du Cycle Complet : Vous ne vous contentez pas de « lancer » des programmes ; vous les pilotez de A à Z, en faisant bouger les lignes de l'engagement et en conquérant des parts de marché.Optimisateur d’IA : L'avenir ne vous fait pas peur — vous utilisez l'IA comme un super-pouvoir de productivité pour automatiser les tâches ingrates et vous concentrer sur l'essentiel.Aimant à Feedback : Vous créez le lien entre le produit et l’humain, en bâtissant des relations authentiques avec les marchands qui nourrissent notre innovation.Tech-Fluent : Vous maîtrisez déjà notre pile technologique (HubSpot, Avoma, Pendo) et vous vous appuyez sur la donnée pour orienter vos décisions.Apprenant Perpétuel : Votre table de chevet déborde d’analyses sectorielles ; vous êtes toujours la première personne à détecter — et à partager — les prochaines tendances du marché.Leader Humain : Fort(e) d'une expérience managériale, vous comprenez que votre succès se mesure avant tout par la croissance et la performance de votre équipe.Pourquoi Paramount Commerce ?Entreprise canadienne avec plus de 22 ans d’histoire 🇨🇦Salaire compétitifVacances généreuses et horaires d’été aménagésAssurance santé et dentaireCompte mieux-êtreRégime d’épargne-retraite avec contribution de l’employeurEnvironnement de travail principalement à distanceÉquipement technologique fourniProgramme de complément au congé parentalCongé le jour de votre anniversaireActivités sociales trimestriellesJournées de bénévolatFourchette salariale : 135 000 $ à 180 000 $ CAD. La rémunération finale dépendra de l’expérience et des qualifications pertinentes.Exigence linguistiqueLa connaissance de l’anglais peut être requise afin de collaborer avec des collègues, partenaires et clients situés à l’extérieur du Québec.Diversité, équité et inclusionParamount Commerce est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Nous valorisons la diversité des perspectives, des expériences et des parcours. Si ce rôle vous intéresse, même si vous ne répondez pas à tous les critères, nous vous encourageons à postuler.Des accommodements sont disponibles sur demande à toutes les étapes du processus de recrutement.",0,1777951397000,"2026-05-05 05:24:45","2026-05-05T03:24:45.000Z",135000,180000,"CAD",{"jsonldValid":14,"jsonld":28},"",{"jobs":30},[31,49,65,81,89,106],{"id":32,"slug":33,"title":34,"companyname":35,"companylogo":36,"companyIndustry":37,"city":38,"country":39,"remote":14,"employmentType":40,"department":41,"content_html":42,"content_text":43,"years":20,"createdAt":44,"updatedAtISO":45,"postedAtISO":46,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":47,"schema":48},"6ba08f0f83b3da8edd29084930f504de76dcffde32c74d056d95047b6d50baa4","business-development-representative-sad-conc-at-telematel-e65c99e14e","Business Development Representative - Sad Conc","Telematel","https://logo.clearbit.com/telematel.com","Software Development","Beirut","Lebanon",[16],"Other","\u003Cp>Aspire Software is looking for a Business Development Representative to join our team in Lebanon.\u003C/p>\u003Cp>\u003Cstrong>Here is a little window into our company:\u003C/strong> Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.\u003C/p>\u003Cp>About the job: \u003C/p>\u003Cp>The Business Development Representative (BDR) is responsible for generating qualified sales opportunities by identifying, engaging, and qualifying prospective customers within our defined target market. This role is critical to building a strong pipeline and accelerating revenue growth.\u003C/p>\u003Cp>The BDR will work closely with Account Executives and leadership to support outbound prospecting, inbound lead qualification, and strategic account targeting.\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/p>\u003Cp>Prospecting & Lead Generation\u003C/p>\u003Cul>\u003Cli>Identify and research target accounts aligned with Ampliphi’s Ideal Customer Profile (ICP).\u003C/li>\u003Cli>Execute structured outbound campaigns via email, phone, LinkedIn, and other channels.\u003C/li>\u003Cli>Build and maintain high-quality prospect lists.\u003C/li>\u003Cli>Book qualified meetings and product demonstrations for Account Executives.\u003C/li>\u003C/ul>\u003Cp>Lead Qualification\u003C/p>\u003Cul>\u003Cli>Conduct discovery calls to understand prospect needs, challenges, and buying timelines.\u003C/li>\u003Cli>Qualify opportunities based on defined criteria (budget, authority, need, timeline, fit).\u003C/li>\u003Cli>Ensure smooth handoff of qualified leads to Account Executives.\u003C/li>\u003C/ul>\u003Cp>CRM & Pipeline Management\u003C/p>\u003Cul>\u003Cli>Accurately document all activities and interactions in HubSpot.\u003C/li>\u003Cli>Maintain clean and organized records of contacts, companies, and opportunities.\u003C/li>\u003Cli>Track outreach performance and conversion metrics.\u003C/li>\u003C/ul>\u003Cp>Collaboration & Market Feedback\u003C/p>\u003Cul>\u003Cli>Work closely with marketing to align messaging and campaigns.\u003C/li>\u003Cli>Provide feedback on market response and competitive positioning.\u003C/li>\u003Cli>Contribute insights to improve outreach strategy and targeting.\u003C/li>\u003C/ul>\u003Cp>KPIs & Success Metrics\u003C/p>\u003Cul>\u003Cli>Daily/weekly outbound activity targets\u003C/li>\u003Cli>Meetings booked per month\u003C/li>\u003Cli>Sales Qualified Leads (SQLs) generated\u003C/li>\u003Cli>Pipeline value created\u003C/li>\u003Cli>Conversion rates from outreach to meeting\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>1–3 years of experience in BDR, SDR, or inside sales in a B2B SaaS environment\u003C/li>\u003Cli>Strong verbal and written communication skills\u003C/li>\u003Cli>Comfortable with cold outreach and high activity levels\u003C/li>\u003Cli>Experience using HubSpot or similar CRM systems\u003C/li>\u003Cli>Highly organized, disciplined, and results-driven\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Experience selling into the target vertical\u003C/li>\u003Cli>Familiarity with consultative or value-based selling\u003C/li>\u003Cli>Experience working within a private equity–backed or portfolio company environment\u003C/li>\u003C/ul>\u003Cp>What Success Looks Like\u003C/p>\u003Cul>\u003Cli>Consistently meeting or exceeding activity and meeting targets\u003C/li>\u003Cli>Generating a predictable, high-quality sales pipeline\u003C/li>\u003Cli>Strong collaboration with AEs and leadership\u003C/li>\u003Cli>Demonstrating continuous improvement in messaging and conversion rates\u003C/li>\u003C/ul>","Aspire Software is looking for a Business Development Representative to join our team in Lebanon.Here is a little window into our company: Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.About the job: The Business Development Representative (BDR) is responsible for generating qualified sales opportunities by identifying, engaging, and qualifying prospective customers within our defined target market. This role is critical to building a strong pipeline and accelerating revenue growth.The BDR will work closely with Account Executives and leadership to support outbound prospecting, inbound lead qualification, and strategic account targeting.Key ResponsibilitiesProspecting & Lead GenerationIdentify and research target accounts aligned with Ampliphi’s Ideal Customer Profile (ICP).Execute structured outbound campaigns via email, phone, LinkedIn, and other channels.Build and maintain high-quality prospect lists.Book qualified meetings and product demonstrations for Account Executives.Lead QualificationConduct discovery calls to understand prospect needs, challenges, and buying timelines.Qualify opportunities based on defined criteria (budget, authority, need, timeline, fit).Ensure smooth handoff of qualified leads to Account Executives.CRM & Pipeline ManagementAccurately document all activities and interactions in HubSpot.Maintain clean and organized records of contacts, companies, and opportunities.Track outreach performance and conversion metrics.Collaboration & Market FeedbackWork closely with marketing to align messaging and campaigns.Provide feedback on market response and competitive positioning.Contribute insights to improve outreach strategy and targeting.KPIs & Success MetricsDaily/weekly outbound activity targetsMeetings booked per monthSales Qualified Leads (SQLs) generatedPipeline value createdConversion rates from outreach to meetingRequirementsRequired Qualifications1–3 years of experience in BDR, SDR, or inside sales in a B2B SaaS environmentStrong verbal and written communication skillsComfortable with cold outreach and high activity levelsExperience using HubSpot or similar CRM systemsHighly organized, disciplined, and results-drivenPreferred QualificationsExperience selling into the target verticalFamiliarity with consultative or value-based sellingExperience working within a private equity–backed or portfolio company environmentWhat Success Looks LikeConsistently meeting or exceeding activity and meeting targetsGenerating a predictable, high-quality sales pipelineStrong collaboration with AEs and leadershipDemonstrating continuous improvement in messaging and conversion rates",1777973226000,"2026-05-05 11:27:25","2026-05-05T09:27:25.000Z","USD",{"jsonldValid":14,"jsonld":28},{"id":50,"slug":51,"title":52,"companyname":53,"companylogo":54,"companyTagline":55,"companyIndustry":56,"city":57,"country":58,"remote":14,"employmentType":59,"department":60,"content_html":61,"content_text":62,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":63,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":47,"schema":64},"a6795e2da50c7a827bd964ca1296465f2fe79afd70ab829baf4195bb699bfe18","director-lifecycle-marketing-at-insomnia-cookies-63d633700a","Director, Lifecycle Marketing","Insomnia Cookies","https://logo.clearbit.com/insomniacookies.com","Warm. Delicious. Delivered.","Restaurants","New York City NY","New York City Ny",[16],"Marketing","\u003Cp>As \u003Cstrong>Director, Lifecycle Marketing\u003C/strong>, you will own Insomnia Cookies’ performance marketing engine across paid media and owned lifecycle channels, accountable for customer acquisition, retention, frequency, and lifetime value.\u003C/p>\n\u003Cp>This role leads strategy and execution across paid channels as well as owned channels (email, SMS, push, in-app, loyalty). You will ensure these channels work together as a cohesive system — acquiring the right customers, nurturing relationships, and driving repeat behavior.\u003C/p>\n\n\u003Cp>You will partner closely with Brand and Creative teams to ensure performance marketing is on-brand and effective, while maintaining clear accountability for results. This is a senior, hands-on leadership role for a marketer who understands how to scale growth without sacrificing customer experience or brand equity.\u003C/p>\n\n\u003Cp>\u003Cstrong>SWEET POSITION PERKS\u003C/strong>:\u003C/p>\n\u003Cp>•We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend.\u003C/p>\n\u003Cp>A highly visible leadership role where your work will directly shape brand identity and culture.\u003C/p>\n\u003Cp>•Rich opportunity to build a team, set the tone, and leave your mark on a brand.\u003C/p>\n\u003Cp>•Competitive salary + bonus + benefits + equity\u003C/p>\n\u003Cp>•4 Day Work Week (yuppp, we get every Friday off)\u003C/p>\n\u003Cp>•A fun, entrepreneurial, and cookie-filled culture.\u003C/p>\n\u003Cp>•Free cookies, branded swag and so much more!\u003C/p>\n\n\u003Cp>\u003Cstrong>Key Responsibilities\u003C/strong>:\u003C/p>\n\u003Cp>\u003Cem>Performance & Lifecycle Strategy\u003C/em>\u003C/p>\n\u003Cp>•Own the end-to-end performance and lifecycle marketing strategy across paid and owned channels.\u003C/p>\n\u003Cp>•Define acquisition, retention, frequency, and LTV goals in partnership with Marketing and Analytics leadership.\u003C/p>\n\u003Cp>•Ensure paid and owned channels are integrated into a seamless customer journey.\u003C/p>\n\n\u003Cp>\u003Cem>Paid Media Leadership\u003C/em>\u003C/p>\n\u003Cp>•Oversee paid media strategy, planning, and optimization across key channels, including paid social, search, app install, and emerging platforms.\u003C/p>\n\u003Cp>•Manage agency partners and/or in-house teams responsible for media execution.\u003C/p>\n\u003Cp>•Own paid media budgets, pacing, and performance, with accountability for CAC, ROAS, and incremental growth.\u003C/p>\n\n\u003Cp>\u003Cem>Owned Channels & Lifecycle Marketing\u003C/em>\u003C/p>\n\u003Cp>•Lead lifecycle strategy and execution across email, SMS, push notifications, in-app messaging, and loyalty communications.\u003C/p>\n\u003Cp>•Define segmentation, journey orchestration, cadence, and personalization frameworks.\u003C/p>\n\u003Cp>•Ensure owned channels drive retention, frequency, and customer value, not just transactions.\u003C/p>\n\n\u003Cp>\u003Cem>Measurement, Testing & Optimization\u003C/em>\u003C/p>\n\u003Cp>•Lead customer data and segmentation strategy, defining actionable segments based on behavior, frequency, value, and lifecycle stage.\u003C/p>\n\u003Cp>•Drive adoption and activation of a Customer Data Platform (CDP), using insights to inform targeting, personalization, testing, and investment decisions across paid and owned channels.\u003C/p>\n\u003Cp>•Own performance KPIs across paid and owned channels, including CAC, ROAS, retention, repeat rate, frequency, and LTV.\u003C/p>\n\u003Cp>•Partner with Analytics to develop dashboards, testing frameworks, and attribution approaches.\u003C/p>\n\u003Cp>•Use insights and experimentation to continuously optimize channel mix, messaging, and investment.\u003C/p>\n\n\u003Cp>\u003Cem>Cross-Functional Leadership\u003C/em>\u003C/p>\n\u003Cp>•Partner closely with Brand and Creative teams to align performance marketing with brand strategy and creative direction.\u003C/p>\n\u003Cp>•Collaborate with Digital, and Operations teams to ensure marketing programs align with the guest experience.\u003C/p>\n\u003Cp>•Lead, mentor, and grow a high-performing performance and lifecycle marketing team.\u003C/p>\n\n\u003Cp>\u003Cstrong>Qualifications & Experience:\u003C/strong>\u003C/p>\n\u003Cp>•8–12+ years of performance and/or lifecycle marketing experience, ideally within consumer, ecommerce, QSR, or digital-first brands.\u003C/p>\n\u003Cp>•Proven experience owning paid media strategy and budgets alongside owned-channel lifecycle programs.\u003C/p>\n\u003Cp>•Strong understanding of full-funnel performance marketing and customer journey optimization.\u003C/p>\n\u003Cp>•Experience managing agencies and cross-functional partners.\u003C/p>\n\u003Cp>•Highly data-driven with comfort interpreting performance metrics and making tradeoffs.\u003C/p>\n\u003Cp>•Strong leadership, communication, and influence skills.\u003C/p>\n\u003Cp>•Comfortable operating in a fast-paced, results-oriented environment.\u003C/p>","As Director, Lifecycle Marketing, you will own Insomnia Cookies’ performance marketing engine across paid media and owned lifecycle channels, accountable for customer acquisition, retention, frequency, and lifetime value.\nThis role leads strategy and execution across paid channels as well as owned channels (email, SMS, push, in-app, loyalty). You will ensure these channels work together as a cohesive system — acquiring the right customers, nurturing relationships, and driving repeat behavior.\n\nYou will partner closely with Brand and Creative teams to ensure performance marketing is on-brand and effective, while maintaining clear accountability for results. This is a senior, hands-on leadership role for a marketer who understands how to scale growth without sacrificing customer experience or brand equity.\n\nSWEET POSITION PERKS:\n•We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend.\nA highly visible leadership role where your work will directly shape brand identity and culture.\n•Rich opportunity to build a team, set the tone, and leave your mark on a brand.\n•Competitive salary + bonus + benefits + equity\n•4 Day Work Week (yuppp, we get every Friday off)\n•A fun, entrepreneurial, and cookie-filled culture.\n•Free cookies, branded swag and so much more!\n\nKey Responsibilities:\nPerformance & Lifecycle Strategy\n•Own the end-to-end performance and lifecycle marketing strategy across paid and owned channels.\n•Define acquisition, retention, frequency, and LTV goals in partnership with Marketing and Analytics leadership.\n•Ensure paid and owned channels are integrated into a seamless customer journey.\n\nPaid Media Leadership\n•Oversee paid media strategy, planning, and optimization across key channels, including paid social, search, app install, and emerging platforms.\n•Manage agency partners and/or in-house teams responsible for media execution.\n•Own paid media budgets, pacing, and performance, with accountability for CAC, ROAS, and incremental growth.\n\nOwned Channels & Lifecycle Marketing\n•Lead lifecycle strategy and execution across email, SMS, push notifications, in-app messaging, and loyalty communications.\n•Define segmentation, journey orchestration, cadence, and personalization frameworks.\n•Ensure owned channels drive retention, frequency, and customer value, not just transactions.\n\nMeasurement, Testing & Optimization\n•Lead customer data and segmentation strategy, defining actionable segments based on behavior, frequency, value, and lifecycle stage.\n•Drive adoption and activation of a Customer Data Platform (CDP), using insights to inform targeting, personalization, testing, and investment decisions across paid and owned channels.\n•Own performance KPIs across paid and owned channels, including CAC, ROAS, retention, repeat rate, frequency, and LTV.\n•Partner with Analytics to develop dashboards, testing frameworks, and attribution approaches.\n•Use insights and experimentation to continuously optimize channel mix, messaging, and investment.\n\nCross-Functional Leadership\n•Partner closely with Brand and Creative teams to align performance marketing with brand strategy and creative direction.\n•Collaborate with Digital, and Operations teams to ensure marketing programs align with the guest experience.\n•Lead, mentor, and grow a high-performing performance and lifecycle marketing team.\n\nQualifications & Experience:\n•8–12+ years of performance and/or lifecycle marketing experience, ideally within consumer, ecommerce, QSR, or digital-first brands.\n•Proven experience owning paid media strategy and budgets alongside owned-channel lifecycle programs.\n•Strong understanding of full-funnel performance marketing and customer journey optimization.\n•Experience managing agencies and cross-functional partners.\n•Highly data-driven with comfort interpreting performance metrics and making tradeoffs.\n•Strong leadership, communication, and influence skills.\n•Comfortable operating in a fast-paced, results-oriented environment.","2026-05-04T18:57:18.617Z",{"jsonldValid":14,"jsonld":28},{"id":66,"slug":67,"title":68,"companyname":69,"companylogo":70,"companyIndustry":71,"city":72,"country":73,"remote":14,"employmentType":74,"department":60,"content_html":75,"content_text":76,"years":20,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":47,"schema":80},"804ff29ccd6f1983bac8286ab2cbf58541cab67d24423a9599babbbabd1041ca","lead-martech-architect-at-humana-e905b9717e","Lead MarTech Architect","Humana","https://logo.clearbit.com/careers.humana.com","Insurance","Waterside Bldg","United States",[16],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.\u003Cbr>\u003Cbr>Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.\u003Cp>Key Responsibilities\u003C/p>\u003Cul>\u003Cli>Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.\u003C/li>\u003Cli>Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.\u003C/li>\u003Cli>Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.\u003C/li>\u003Cli>Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.\u003C/li>\u003Cli>Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.\u003C/li>\u003Cli>Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.\u003C/li>\u003Cli>Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.\u003C/li>\u003Cli>Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).\u003C/li>\u003Cli>Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.\u003C/li>\u003Cli>Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.\u003C/li>\u003Cli>Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.\u003C/li>\u003Cli>Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.\u003C/li>\u003Cli>Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.\u003C/li>\u003Cli>Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.\u003C/li>\u003Cli>Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.\u003C/li>\u003Cli>Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.\u003C/li>\u003Cli>Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.\u003C/li>\u003Cli>Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.\u003C/li>\u003Cli>Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.\u003C/li>\u003Cli>Ability to operate at executive altitude while remaining grounded in technical and analytical execution.\u003C/li>\u003Cli>Proven ability to influence architecture decisions across matrixed teams and external vendors.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.\u003C/li>\u003Cli>Experience within healthcare payer or provider ecosystems.\u003C/li>\u003Cli>Experience working within SAFe or other scaled agile delivery models.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>Additional Information:\u003C/p>\u003Cp>This is a remote position but located within a specific geography.\u003C/p>\u003Cp>Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.\u003C/p>\u003Cp>To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:\u003Cbr>\u003Cbr>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.\u003Cbr>Satellite, cellular and microwave connection can be used only if approved by leadership.\u003Cbr>Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.\u003Cbr>Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.\u003Cbr>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.\u003C/p>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$142,300 - $195,700 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy MarTech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.Key ResponsibilitiesOwn the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys) , including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.Use your skills to make an impact  Required Qualifications12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs , with a strong understanding of how engagement data is modeled and exposed for reporting.Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms.Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls.Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance.Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures.Strong background in modern integration patterns including APIs, event streaming, and cloud-native services.Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation.Ability to operate at executive altitude while remaining grounded in technical and analytical execution.Proven ability to influence architecture decisions across matrixed teams and external vendors.Preferred QualificationsHands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms.Experience within healthcare payer or provider ecosystems.Experience working within SAFe or other scaled agile delivery models. Additional Information:This is a remote position but located within a specific geography.Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.Satellite, cellular and microwave connection can be used only if approved by leadership.Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $142,300 - $195,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",1777908391000,"2026-05-04 17:26:47","2026-05-04T15:26:47.000Z",{"jsonldValid":14,"jsonld":28},{"id":82,"slug":83,"title":84,"companyname":69,"companylogo":70,"companyIndustry":71,"city":72,"country":73,"remote":14,"employmentType":85,"department":60,"content_html":86,"content_text":87,"years":20,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":47,"schema":88},"f0fe91fff09975a47ff25d9428b0bf91a60a7a23074532095a27fdb86f7c7ca9","senior-martech-architect-at-humana-b45ea85122","Senior Martech Architect",[16],"\u003Ch1>\u003Cb>Become a part of our caring community\u003C/b>\u003Cbr> \u003C/h1>The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms.\u003Cbr>Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.\u003Cp>Key Responsibilities\u003C/p>\u003Cul>\u003Cli>Design and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.\u003C/li>\u003Cli>Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.\u003C/li>\u003Cli>Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.\u003C/li>\u003Cli>Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.\u003C/li>\u003Cli>Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.\u003C/li>\u003Cli>Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.\u003C/li>\u003Cli>Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.\u003C/li>\u003Cli>Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).\u003C/li>\u003Cli>Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.\u003C/li>\u003Cli>Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.\u003C/li>\u003Cli>Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.\u003C/li>\u003C/ul>\u003Ch1>\u003Cbr>\u003Cb>Use your skills to make an impact \u003C/b>\u003Cbr> \u003C/h1>\u003Cp>Required Qualifications\u003C/p>\u003Cul>\u003Cli>8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.\u003C/li>\u003Cli>Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.\u003C/li>\u003Cli>Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.\u003C/li>\u003Cli>Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.\u003C/li>\u003Cli>Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.\u003C/li>\u003Cli>Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.\u003C/li>\u003Cli>Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.\u003C/li>\u003Cli>Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.\u003C/li>\u003Cli>Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Experience with Adobe Experience Manager (AEM), including headless implementations.\u003C/li>\u003Cli>Experience with enterprise CCM platforms such as OpenText Exstream or similar.\u003C/li>\u003Cli>Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations.\u003C/li>\u003Cli>Experience working within SAFe or other scaled agile delivery frameworks.\u003C/li>\u003C/ul>\u003Cp>This is a remote position but located within a specific geography.\u003C/p>\u003Cp>\u003Cb>Work-At-Home Requirements\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:\u003C/p>\u003C/li>\u003Cli>\u003Cp>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested\u003C/p>\u003C/li>\u003Cli>\u003Cp>Satellite, cellular and microwave connection can be used only if approved by leadership\u003C/p>\u003C/li>\u003Cli>\u003Cp>Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information\u003C/p>\u003C/li>\u003C/ul>Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.\u003Cp>\u003Cb>Scheduled Weekly Hours\u003C/b>\u003C/p>40\u003Cp>\u003Cb>Pay Range\u003C/b>\u003C/p>The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.\u003Cp>\u003Cbr> \u003C/p>$106,900 - $147,000 per year\u003Cp>\u003Cbr> \u003C/p>This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.\u003Cp>\u003Cb>Description of Benefits\u003C/b>\u003C/p>Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.\u003Ch1>\u003Cbr>\u003Cb>About us\u003C/b>\u003Cbr> \u003C/h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.\u003Cp>​\u003Cbr>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.\u003C/p>","Become a part of our caring community The Senior Omnichannel Experience Architect is responsible for designing, implementing, and supporting scalable, data-driven omnichannel engagement solutions across digital, marketing, analytics, and contact center channels. This role plays a hands-on architectural role in executing the enterprise experience strategy defined by the Lead Omnichannel Experience Architect, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as core platforms.Operating within established enterprise standards and guardrails, this role partners closely with delivery teams, data engineering, digital, analytics, and platform owners to ensure customer data, journey orchestration, and downstream integrations are implemented consistently, reliably, and compliantly.Key ResponsibilitiesDesign and implement omnichannel experience solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and associated MarTech and analytics platforms in alignment with enterprise architecture standards.Hands-on configuration and support of AEP components including XDM schemas, datasets, identities and identity stitching, profiles, segments, computed attributes, and sources and destinations.Design, build, and support AJO journeys, including event triggers, eligibility and suppression logic, channel prioritization, and fallback handling.Design and support data collection and ingestion using Adobe Experience Platform Web SDK, Adobe Launch (Data Collection), and Real-Time CDP (RTCDP), or comparable data-collection and customer data platforms.Implement batch and event-driven ingestion patterns from enterprise data platforms such as Databricks or comparable cloud data platforms (e.g., Snowflake), ensuring data quality, latency, and governance standards are met.Implement and support event-driven and API-based integrations between AEP/AJO and downstream systems such as Salesforce Marketing Cloud, Salesforce Service Cloud, Twilio (SMS/voice), Genesys (contact center), and enterprise CCM platforms such as OpenText Exstream.Support migration of legacy campaign, email, analytics, and batch communication workflows into AEP/AJO-based architectures following defined coexistence, cutover, and decommissioning plans.Partner with analytics teams to configure Adobe Customer Journey Analytics (CJA) datasets, data views, calculated metrics, and reporting outputs aligned to enterprise KPIs and downstream BI consumption (Tableau, Power BI).Participate in production support and troubleshooting activities across AEP, AJO, and integrated platforms, including ingestion issues, journey failures, and downstream activation errors.Collaborate with platform engineering, security, and operations teams to validate integrations, resolve performance issues, and ensure privacy, consent, and regulatory controls are consistently enforced.Document solution designs, integration patterns, and implementation guidance to enable reuse and consistency across delivery teams.Use your skills to make an impact  Required Qualifications8+ years of experience in MarTech, digital, data, or experience architecture roles within large, complex organizations.Strong hands-on experience implementing customer engagement solutions using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or comparable CDP and journey orchestration platforms.Hands-on experience with Adobe Real-Time CDP (RTCDP), Adobe Experience Platform Web SDK, and Adobe Launch (Data Collection), or comparable digital data-collection and identity technologies.Experience implementing batch and real-time ingestion from enterprise data platforms such as Databricks or Snowflake into customer engagement platforms.Experience designing and implementing integrations with CRM, messaging, contact center, and communication platforms such as Salesforce, Twilio, Genesys, and CCM platforms.Experience supporting omnichannel analytics and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or comparable analytics tools.Strong understanding of customer data modeling, identity resolution, event-driven architectures, and downstream activation patterns.Experience working in regulated or highly governed environments, with an understanding of data privacy, consent, and security requirements.Strong collaboration skills and the ability to work effectively with cross-functional delivery teams.Preferred QualificationsExperience with Adobe Experience Manager (AEM), including headless implementations.Experience with enterprise CCM platforms such as OpenText Exstream or similar.Experience contributing to large-scale MarTech, CDP, or omnichannel platform migrations.Experience working within SAFe or other scaled agile delivery frameworks.This is a remote position but located within a specific geography.Work-At-Home RequirementsTo ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipAssociates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationTravel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $106,900 - $147,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.​Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.",{"jsonldValid":14,"jsonld":28},{"id":90,"slug":91,"title":92,"companyname":93,"companylogo":94,"companyIndustry":95,"city":96,"country":97,"remote":14,"employmentType":98,"department":99,"content_html":100,"content_text":101,"years":20,"createdAt":102,"updatedAtISO":103,"postedAtISO":104,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":47,"schema":105},"08badc35f25d19c60fc197fcf893f37702033def35201eafca662c3c1836a2e6","associate-manager-marketing-technology-operations-at-sc-johnson-lifestyle-brands-b807e036a7","Associate Manager, Marketing Technology Operations","SC Johnson Lifestyle Brands","https://logo.clearbit.com/jobs.scjohnson.com","Manufacturing","USA - CA - San Francisco","Usa - Ca - San Francisco",[16],"Operations","\u003Cp>Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®,\u003Cspan> \u003C/span>Babyganics® and\u003Cspan> \u003C/span>Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.\u003C/p>\u003Cp>The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.\u003C/p>\u003Cp>\u003Cb>ABOUT THE ROLE\u003C/b>\u003C/p>\u003Cp>The Associate Manager, Mar Tech is a hands-on builder designing how SC Johnson Lifestyle Brands grow through modern marketing technology. You’ll connect Customer Relationship Management (CRM), Customer Data Platform (CDP), Digital Asset Management (DAM), and Content Management System (CMS), analytics, and AI into a scalable ecosystem that’s fully adopted and driving results. Sitting at the intersection of marketing and technology, you’ll partner with Brand, Media, Analytics, Creative, and IT to turn strategy into execution. Based in San Francisco and reporting to the Director of Brand Experience, this role offers a rare chance to build—not inherit—a modern MarTech stack powering iconic brands.\u003C/p>\u003Cp>\u003Cb>KEY RESPONSIBILITIES \u003C/b>\u003C/p>\u003Cp>MarTech Strategy & Roadmap\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the MarTech roadmap, aligning brand, media, and enterprise technology priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Turn business and campaign needs into scalable solutions, with clear goals and metrics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Prioritize and deliver MarTech initiatives, balancing quick wins and long-term investments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Advance integration, automation, and GenAI use cases to improve efficiency and performance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Evaluate emerging MarTech and AI tools to keep the stack modern and cost‑effective.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Platform & Data Infrastructure\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own core MarTech platforms (CRM, CDP, DAM, automation, analytics, CMS), including integration, optimization, and governance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner cross‑functionally with IT, Analytics, Legal, and Privacy to ensure compliance, security, and responsible AI use.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead first‑party data strategy, driving collection, enrichment, and activation across owned channels in a cookieless world.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enable personalization and segmentation, delivering relevant, dynamic experiences across consumer touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage platform migrations and integrations, minimizing disruption to live campaigns.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Campaign Optimization & Measurement\u003C/p>\u003Cul>\u003Cli>\u003Cp>Optimize in‑flight media performance across paid social, retail media, display, and integrated channels to maximize ROI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own media measurement frameworks, linking investment to outcomes through incrementality, MTA, MMM, and brand lift.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create closed‑loop learning systems, feeding performance insights back into planning and investment decisions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run test‑and‑learn programs (A/B, multivariate) across audiences, creative, and experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Consumer Insights and Analytics on post‑campaign reporting, portfolio learnings, and investment reviews.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>AI & Emerging Technology\u003C/p>\u003Cul>\u003Cli>\u003Cp>Evaluate and pilot AI-powered MarTech solutions, including generative content, personalization, conversational marketing, and predictive analytics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop an AI integration playbook, defining governance, prioritized use cases, and ROI metrics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Creative and Media teams to explore agentic marketing capabilities like autonomous testing and real-time optimization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Champion responsible AI adoption, ensuring brand safety, data privacy, and creative integrity.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Cross-Functional Collaboration & Enablement\u003C/p>\u003Cul>\u003Cli>\u003Cp>Serve as the MarTech liaison across Brand, Creative, Media, Omnichannel, and IT—translating strategy into platform capabilities and guardrails.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Operationalize audience strategies by building scalable, actionable segments in CDPs and activation platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive adoption and consistency through training, platform playbooks, and best‑practice documentation.   Manage MarTech vendors, overseeing contracts, performance, and SLA accountability to ensure business value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enable agency and media partners with data access, track\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>REQUIRED EXPERIENCE YOU’LL BRING\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor’s degree in Marketing, Business or related field AND 5+ years of hands-on experience in marketing technology, digital marketing, or marketing operations — with direct experience managing CRM, CDP, CMS, DAM, automation, and analytics platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Must be authorized to work in the United States now and in the future without sponsorship\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>PREFERRED EXPERIENCES AND SKILLS\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strategic, action‑oriented systems thinker who balances vision with hands‑on execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytical and curious, able to translate insights into what’s next\u003C/p>\u003C/li>\u003Cli>\u003Cp>Clear communicator and trusted collaborator across technical, creative, agency, and vendor partners\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with modern MarTech and AI tools, including GenAI, personalization, or predictive optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in Consumer Packaged Good (CPG) industry, consumer brands, retail media environments, or agency‑supported marketing teams\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>JOB REQUIREMENTS\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Position is Full-Time, regular business hours, Monday-Friday, weekend coverage required as needed\u003C/p>\u003C/li>\u003Cli>\u003Cp>Office work environment: San Francisco, CA office\u003C/p>\u003C/li>\u003Cli>\u003Cp>Remote work available once a week after 90-day onboarding period\u003C/p>\u003C/li>\u003Cli>\u003Cp>Domestic relocation is not available\u003C/p>\u003C/li>\u003Cli>\u003Cp>Travel up to 10%\u003C/p>\u003C/li>\u003Cli>\u003Cp>Must be able to lift up to 40 lbs.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.\u003C/p>The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 124,800.00 USD - 163,800.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.\u003Cp>\u003Cb>Inclusion & Diversity\u003C/b>\u003C/p>\u003Cp>We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.\u003C/p>\u003Cp>Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.\u003C/p>\u003Cp>\u003Cb>Better Together\u003C/b>\u003C/p>\u003Cp>At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.\u003C/p>\u003Cp>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.\u003C/p>\u003Cp>\u003Cb>Accommodation Requests\u003C/b>\u003C/p>\u003Cp>If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information. \u003C/p>","Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.ABOUT THE ROLEThe Associate Manager, Mar Tech is a hands-on builder designing how SC Johnson Lifestyle Brands grow through modern marketing technology. You’ll connect Customer Relationship Management (CRM), Customer Data Platform (CDP), Digital Asset Management (DAM), and Content Management System (CMS), analytics, and AI into a scalable ecosystem that’s fully adopted and driving results. Sitting at the intersection of marketing and technology, you’ll partner with Brand, Media, Analytics, Creative, and IT to turn strategy into execution. Based in San Francisco and reporting to the Director of Brand Experience, this role offers a rare chance to build—not inherit—a modern MarTech stack powering iconic brands.KEY RESPONSIBILITIES MarTech Strategy & RoadmapOwn the MarTech roadmap, aligning brand, media, and enterprise technology priorities.Turn business and campaign needs into scalable solutions, with clear goals and metrics.Prioritize and deliver MarTech initiatives, balancing quick wins and long-term investments.Advance integration, automation, and GenAI use cases to improve efficiency and performance.Evaluate emerging MarTech and AI tools to keep the stack modern and cost‑effective.Platform & Data InfrastructureOwn core MarTech platforms (CRM, CDP, DAM, automation, analytics, CMS), including integration, optimization, and governance.Partner cross‑functionally with IT, Analytics, Legal, and Privacy to ensure compliance, security, and responsible AI use.Lead first‑party data strategy, driving collection, enrichment, and activation across owned channels in a cookieless world.Enable personalization and segmentation, delivering relevant, dynamic experiences across consumer touchpoints.Manage platform migrations and integrations, minimizing disruption to live campaigns.Campaign Optimization & MeasurementOptimize in‑flight media performance across paid social, retail media, display, and integrated channels to maximize ROI.Own media measurement frameworks, linking investment to outcomes through incrementality, MTA, MMM, and brand lift.Create closed‑loop learning systems, feeding performance insights back into planning and investment decisions.Design and run test‑and‑learn programs (A/B, multivariate) across audiences, creative, and experiences.Partner with Consumer Insights and Analytics on post‑campaign reporting, portfolio learnings, and investment reviews.AI & Emerging TechnologyEvaluate and pilot AI-powered MarTech solutions, including generative content, personalization, conversational marketing, and predictive analytics.Develop an AI integration playbook, defining governance, prioritized use cases, and ROI metrics.Partner with Creative and Media teams to explore agentic marketing capabilities like autonomous testing and real-time optimization.Champion responsible AI adoption, ensuring brand safety, data privacy, and creative integrity.Cross-Functional Collaboration & EnablementServe as the MarTech liaison across Brand, Creative, Media, Omnichannel, and IT—translating strategy into platform capabilities and guardrails.Operationalize audience strategies by building scalable, actionable segments in CDPs and activation platforms.Drive adoption and consistency through training, platform playbooks, and best‑practice documentation.   Manage MarTech vendors, overseeing contracts, performance, and SLA accountability to ensure business value.Enable agency and media partners with data access, trackREQUIRED EXPERIENCE YOU’LL BRINGBachelor’s degree in Marketing, Business or related field AND 5+ years of hands-on experience in marketing technology, digital marketing, or marketing operations — with direct experience managing CRM, CDP, CMS, DAM, automation, and analytics platforms.Must be authorized to work in the United States now and in the future without sponsorshipPREFERRED EXPERIENCES AND SKILLSStrategic, action‑oriented systems thinker who balances vision with hands‑on execution.Analytical and curious, able to translate insights into what’s nextClear communicator and trusted collaborator across technical, creative, agency, and vendor partnersExperience with modern MarTech and AI tools, including GenAI, personalization, or predictive optimizationBackground in Consumer Packaged Good (CPG) industry, consumer brands, retail media environments, or agency‑supported marketing teamsJOB REQUIREMENTSPosition is Full-Time, regular business hours, Monday-Friday, weekend coverage required as neededOffice work environment: San Francisco, CA officeRemote work available once a week after 90-day onboarding periodDomestic relocation is not availableTravel up to 10%Must be able to lift up to 40 lbs.Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 124,800.00 USD - 163,800.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.Inclusion & DiversityWe believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.",1777692298000,"2026-05-02 05:25:28","2026-05-02T03:25:28.000Z",{"jsonldValid":14,"jsonld":28},{"id":107,"slug":108,"title":109,"companyname":110,"companylogo":28,"city":111,"country":112,"remote":14,"employmentType":113,"department":114,"content_html":115,"content_text":116,"years":20,"createdAt":102,"updatedAtISO":103,"postedAtISO":117,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":118,"schema":119},"2f5485b89ac74d2bb0d34313609208b8a1e0ebbb4540a6d20b75e71043313168","sr-analyst-revenue-strategy-and-analytics-at-2u-fd76eb8da7","Sr Analyst Revenue Strategy & Analytics","2u","Cape Town","South Africa",[16],"Data","\u003Cp>At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.\u003C/p>\n\u003Cp>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/p>\n\u003Cp>As a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities Include, But Are Not Limited To:\u003C/strong>\u003C/p>\n\u003Ch3>Performance Analysis & Reporting\u003C/h3>\n\u003Cul>\n\u003Cli>Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).\u003C/li>\n\u003Cli>Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.\u003C/li>\n\u003Cli>Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.\u003C/li>\n\u003Cli>Interpret test outcomes and behavioral data to make actionable recommendations for optimization.\u003C/li>\n\u003C/ul>\n\u003Ch3> Experimentation & Testing\u003C/h3>\n\u003Cul>\n\u003Cli>Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.\u003C/li>\n\u003Cli>Prioritize hypotheses based on business impact, traffic potential, and resource constraints.\u003C/li>\n\u003Cli>Maintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.\u003C/li>\n\u003Cli>Partner with UX, development, and design teams to implement test variants across platforms.\u003C/li>\n\u003C/ul>\n\u003Ch3> Landing Page Optimization Strategy\u003C/h3>\n\u003Cul>\n\u003Cli>Identify areas of friction and opportunity within both paid and organic landing page flows.\u003C/li>\n\u003Cli>Collaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.\u003C/li>\n\u003Cli>Recommend UX enhancements, copy adjustments, content structure changes, and design improvements.\u003C/li>\n\u003Cli>Ensure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.\u003Cbr>\u003Cbr>\u003C/li>\n\u003C/ul>\n\u003Ch3> Cross-Functional Collaboration\u003C/h3>\n\u003Cul>\n\u003Cli>Work closely with marketing, design, development, SEO, and performance media teams.\u003C/li>\n\u003Cli>Translate CRO insights into clear tasks and strategic guidance for stakeholders.\u003C/li>\n\u003Cli>Provide input on landing page templates, CMS structure, and content hierarchy to support scalability.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Things That Should Be In Your Background:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree in Marketing, Analytics, Business, or related field.\u003C/li>\n\u003Cli>2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\u003C/li>\n\u003Cli>Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.\u003Cbr>Experience optimizing both paid and organic landing experiences.\u003Cbr>Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).\u003Cbr>Basic understanding of HTML/CSS and web page structure.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Other Attributes That Will Help You In This Role:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience working in a growth-focused or performance marketing environment.\u003C/li>\n\u003Cli>Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.\u003C/li>\n\u003Cli>Strong understanding of SEO, keyword intent, and organic content performance.\u003C/li>\n\u003Cli>Knowledge of lead generation strategy in education, SaaS, or B2C environments.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Benefits & Culture\u003C/strong>\u003C/p>\n\u003Cp>Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow\u003C/p>\n\u003Cp>We offer comprehensive benefits (unique per country) and excellent work/life balance.\u003Cbr>Full-time, ZA benefits include: \u003C/p>\n\u003Cp>2 complimentary Getsmarter short courses per year\u003C/p>\n\u003Cp>Subsidised medical aid with Discovery Health Medical Scheme\u003C/p>\n\u003Cp>4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit\u003C/p>\n\u003Cp>Employee Assistance Program (EAP)\u003C/p>\n\u003Cp>Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break\u003C/p>\n\u003Cp>\u003Cstrong>2U Diversity and Inclusion Statement\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \u003C/p>\n\u003Cp>2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \u003C/p>\n\u003Cp>\u003Cstrong>About 2U LLC.\u003C/strong>\u003C/p>\n\u003Cp>For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.\u003Cbr>\u003Cstrong>\u003Cbr>About edX\u003C/strong>\u003C/p>\n\u003Cp>edX is the education movement for restless learners and a leading global online learning platform from 2U,LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.\u003C/p>\n\u003Cp>Learn more at https://2u.com/careers/ \u003Cbr>#NoBackRow\u003C/p>\n\u003Cp>The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003C/p>\n\u003Cp>2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \u003C/p>\n\u003Cp>2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.\u003C/p>","At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.\nWhat We’re Looking For:\nAs a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\nResponsibilities Include, But Are Not Limited To:\nPerformance Analysis & Reporting\n\nAnalyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).\nEvaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.\nDevelop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.\nInterpret test outcomes and behavioral data to make actionable recommendations for optimization.\n\n Experimentation & Testing\n\nDesign, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.\nPrioritize hypotheses based on business impact, traffic potential, and resource constraints.\nMaintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.\nPartner with UX, development, and design teams to implement test variants across platforms.\n\n Landing Page Optimization Strategy\n\nIdentify areas of friction and opportunity within both paid and organic landing page flows.\nCollaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.\nRecommend UX enhancements, copy adjustments, content structure changes, and design improvements.\nEnsure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.\n\n Cross-Functional Collaboration\n\nWork closely with marketing, design, development, SEO, and performance media teams.\nTranslate CRO insights into clear tasks and strategic guidance for stakeholders.\nProvide input on landing page templates, CMS structure, and content hierarchy to support scalability.\n\nThings That Should Be In Your Background:\n\nBachelor's degree in Marketing, Analytics, Business, or related field.\n2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\nProficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.Experience optimizing both paid and organic landing experiences.Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).Basic understanding of HTML/CSS and web page structure.\n\nOther Attributes That Will Help You In This Role:\n\nExperience working in a growth-focused or performance marketing environment.\nFamiliarity with HubSpot CMS, Unbounce, or similar landing page tools.\nStrong understanding of SEO, keyword intent, and organic content performance.\nKnowledge of lead generation strategy in education, SaaS, or B2C environments.\n\nBenefits & Culture\nOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow\nWe offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, ZA benefits include: \n2 complimentary Getsmarter short courses per year\nSubsidised medical aid with Discovery Health Medical Scheme\n4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit\nEmployee Assistance Program (EAP)\nGenerous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break\n2U Diversity and Inclusion Statement\nAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \n2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \nAbout 2U LLC.\nFor more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.About edX\nedX is the education movement for restless learners and a leading global online learning platform from 2U,LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.\nLearn more at https://2u.com/careers/ #NoBackRow\nThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\n2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \n2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.","2026-05-01T03:13:00.000Z","ZAR",{"jsonldValid":14,"jsonld":28},1778030219921]