[{"data":1,"prerenderedAt":121},["ShallowReactive",2],{"$fU6PScHXYKIZpWY_tP8ilMyAnAU6pP3Paa-BNUI05P0k":3,"$fVlIKxuhYuLRvPjA6qaeXVNKPB4LdiwVHL0H5HGLhD50":24},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"city":10,"country":11,"remote":12,"employmentType":13,"department":15,"content_html":16,"content_text":17,"years":18,"createdAt":19,"updatedAtISO":20,"postedAtISO":21,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":22,"schema":23},"2f5485b89ac74d2bb0d34313609208b8a1e0ebbb4540a6d20b75e71043313168","sr-analyst-revenue-strategy-and-analytics-at-2u-fd76eb8da7","Sr Analyst Revenue Strategy & Analytics","2u","","Cape Town","South Africa",false,[14],"Full-time","Data","\u003Cp>At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.\u003C/p>\n\u003Cp>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/p>\n\u003Cp>As a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities Include, But Are Not Limited To:\u003C/strong>\u003C/p>\n\u003Ch3>Performance Analysis & Reporting\u003C/h3>\n\u003Cul>\n\u003Cli>Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).\u003C/li>\n\u003Cli>Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.\u003C/li>\n\u003Cli>Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.\u003C/li>\n\u003Cli>Interpret test outcomes and behavioral data to make actionable recommendations for optimization.\u003C/li>\n\u003C/ul>\n\u003Ch3> Experimentation & Testing\u003C/h3>\n\u003Cul>\n\u003Cli>Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.\u003C/li>\n\u003Cli>Prioritize hypotheses based on business impact, traffic potential, and resource constraints.\u003C/li>\n\u003Cli>Maintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.\u003C/li>\n\u003Cli>Partner with UX, development, and design teams to implement test variants across platforms.\u003C/li>\n\u003C/ul>\n\u003Ch3> Landing Page Optimization Strategy\u003C/h3>\n\u003Cul>\n\u003Cli>Identify areas of friction and opportunity within both paid and organic landing page flows.\u003C/li>\n\u003Cli>Collaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.\u003C/li>\n\u003Cli>Recommend UX enhancements, copy adjustments, content structure changes, and design improvements.\u003C/li>\n\u003Cli>Ensure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.\u003Cbr>\u003Cbr>\u003C/li>\n\u003C/ul>\n\u003Ch3> Cross-Functional Collaboration\u003C/h3>\n\u003Cul>\n\u003Cli>Work closely with marketing, design, development, SEO, and performance media teams.\u003C/li>\n\u003Cli>Translate CRO insights into clear tasks and strategic guidance for stakeholders.\u003C/li>\n\u003Cli>Provide input on landing page templates, CMS structure, and content hierarchy to support scalability.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Things That Should Be In Your Background:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree in Marketing, Analytics, Business, or related field.\u003C/li>\n\u003Cli>2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\u003C/li>\n\u003Cli>Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.\u003Cbr>Experience optimizing both paid and organic landing experiences.\u003Cbr>Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).\u003Cbr>Basic understanding of HTML/CSS and web page structure.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Other Attributes That Will Help You In This Role:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience working in a growth-focused or performance marketing environment.\u003C/li>\n\u003Cli>Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.\u003C/li>\n\u003Cli>Strong understanding of SEO, keyword intent, and organic content performance.\u003C/li>\n\u003Cli>Knowledge of lead generation strategy in education, SaaS, or B2C environments.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Benefits & Culture\u003C/strong>\u003C/p>\n\u003Cp>Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow\u003C/p>\n\u003Cp>We offer comprehensive benefits (unique per country) and excellent work/life balance.\u003Cbr>Full-time, ZA benefits include: \u003C/p>\n\u003Cp>2 complimentary Getsmarter short courses per year\u003C/p>\n\u003Cp>Subsidised medical aid with Discovery Health Medical Scheme\u003C/p>\n\u003Cp>4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit\u003C/p>\n\u003Cp>Employee Assistance Program (EAP)\u003C/p>\n\u003Cp>Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break\u003C/p>\n\u003Cp>\u003Cstrong>2U Diversity and Inclusion Statement\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \u003C/p>\n\u003Cp>2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \u003C/p>\n\u003Cp>\u003Cstrong>About 2U LLC.\u003C/strong>\u003C/p>\n\u003Cp>For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.\u003Cbr>\u003Cstrong>\u003Cbr>About edX\u003C/strong>\u003C/p>\n\u003Cp>edX is the education movement for restless learners and a leading global online learning platform from 2U,LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.\u003C/p>\n\u003Cp>Learn more at https://2u.com/careers/ \u003Cbr>#NoBackRow\u003C/p>\n\u003Cp>The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003C/p>\n\u003Cp>2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \u003C/p>\n\u003Cp>2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.\u003C/p>","At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.\nWhat We’re Looking For:\nAs a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\nResponsibilities Include, But Are Not Limited To:\nPerformance Analysis & Reporting\n\nAnalyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).\nEvaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.\nDevelop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.\nInterpret test outcomes and behavioral data to make actionable recommendations for optimization.\n\n Experimentation & Testing\n\nDesign, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.\nPrioritize hypotheses based on business impact, traffic potential, and resource constraints.\nMaintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.\nPartner with UX, development, and design teams to implement test variants across platforms.\n\n Landing Page Optimization Strategy\n\nIdentify areas of friction and opportunity within both paid and organic landing page flows.\nCollaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.\nRecommend UX enhancements, copy adjustments, content structure changes, and design improvements.\nEnsure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.\n\n Cross-Functional Collaboration\n\nWork closely with marketing, design, development, SEO, and performance media teams.\nTranslate CRO insights into clear tasks and strategic guidance for stakeholders.\nProvide input on landing page templates, CMS structure, and content hierarchy to support scalability.\n\nThings That Should Be In Your Background:\n\nBachelor's degree in Marketing, Analytics, Business, or related field.\n2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\nProficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.Experience optimizing both paid and organic landing experiences.Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).Basic understanding of HTML/CSS and web page structure.\n\nOther Attributes That Will Help You In This Role:\n\nExperience working in a growth-focused or performance marketing environment.\nFamiliarity with HubSpot CMS, Unbounce, or similar landing page tools.\nStrong understanding of SEO, keyword intent, and organic content performance.\nKnowledge of lead generation strategy in education, SaaS, or B2C environments.\n\nBenefits & Culture\nOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow\nWe offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, ZA benefits include: \n2 complimentary Getsmarter short courses per year\nSubsidised medical aid with Discovery Health Medical Scheme\n4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit\nEmployee Assistance Program (EAP)\nGenerous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break\n2U Diversity and Inclusion Statement\nAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \n2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \nAbout 2U LLC.\nFor more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.About edX\nedX is the education movement for restless learners and a leading global online learning platform from 2U,LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.\nLearn more at https://2u.com/careers/ #NoBackRow\nThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\n2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \n2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.",0,1777692298000,"2026-05-02 05:25:28","2026-05-01T03:13:00.000Z","ZAR",{"jsonldValid":12,"jsonld":9},{"jobs":25},[26,42,55,71,86,101],{"id":27,"slug":28,"title":29,"companyname":8,"companylogo":9,"city":30,"country":30,"remote":12,"employmentType":31,"department":32,"content_html":33,"content_text":34,"years":18,"createdAt":35,"updatedAtISO":36,"postedAtISO":37,"hasSalary":12,"salaryMin":38,"salaryMax":39,"currency":40,"schema":41},"f159575d8e3ba5fcf08a6493874c221c1ce707ee9f2cee8262e0deb04bba0d2c","senior-manager-edx-lifecycle-marketing-at-2u-bc5c051b7e","Senior Manager, edX Lifecycle Marketing","Crystal City",[14],"Marketing","\u003Cp>At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \u003C/p>\n\u003Cp>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/p>\n\u003Cp>The Sr. Manager, edX Lifecycle Marketing is a strategic, hands-on \"player-coach\" responsible for owning and executing the full learner lifecycle program for edX.org, from sign-up through retention and subscription conversion. You will be the architect of engagement and retention across all product tiers (free, verified, subscription), building a behavioral lifecycle engine using Segment CDP and Salesforce Marketing Cloud (SFMC). This role requires a blend of strategic vision and technical depth to design and build industry-leading lifecycle programs, maximizing learner lifetime value. You will be at the intersection of Marketing, Product, Engineering, and Analytics.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities Include, But Are Not Limited To:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Strategy & Ownership:\u003C/strong> Own the end-to-end lifecycle strategy across all edX tiers (welcome, activation, retention, win-back, subscription launch). Define the lifecycle stage framework, segmentation logic, and growth playbooks to convert free users to paying customers. Serve as project owner for SFMC/CDP enhancements.\u003C/li>\n\u003Cli>\u003Cstrong>CDP Activation:\u003C/strong> Partner with Engineering to activate Segment CDP, defining traits and audience syncs to SFMC to power personalization and advanced behavioral segmentation. Implement dynamic content and progressive profiling to increase Learner Lifetime Value.\u003C/li>\n\u003Cli>\u003Cstrong>Email Leadership & Execution:\u003C/strong> Lead end-to-end email strategy, designing, building, and deploying sophisticated, automated journeys in SFMC (Journey Builder, AMPscript, data extensions). Own deliverability, A/B testing, and proactive re-engagement strategies to reduce churn.\u003C/li>\n\u003Cli>\u003Cstrong>Operational Excellence:\u003C/strong> Implement robust QA, controls, and risk mitigation for the lifecycle function. Proactively optimize processes and provide transparent incident reporting.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Partnership:\u003C/strong> Partner with Engineering on data architecture (CDP event instrumentation, SFMC integration), Product on the logged-in learner experience, and Analytics on measurement frameworks and attribution.\u003C/li>\n\u003Cli>\u003Cstrong>Team Leadership:\u003C/strong> Lead and develop a small, high-performing team, serving as a practitioner-manager who builds journeys and ships work alongside the team.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Key Performance Indicators (KPIs)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Revenue Impact:\u003C/strong> LTV growth, Freemium-to-Paid Conversion, Subscription Trial Conversion & Renewal, Incremental Revenue.\u003C/li>\n\u003Cli>\u003Cstrong>Lifecycle Health:\u003C/strong> Lifecycle Stage Progression, Engagement Score Trends, Journey Effectiveness, Email Health, Repeat Learners.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Things That Should Be In Your Background:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>7-10 years of experience in Lifecycle Marketing/CRM, with proven experience building multi-stage automated journeys at scale.\u003C/li>\n\u003Cli>Direct, hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, data extensions, Automation Studio).\u003C/li>\n\u003Cli>Demonstrated proficiency with AMPscript and SQL for personalization and segmentation.\u003C/li>\n\u003Cli>Experience activating Customer Data Platforms (Segment, mParticle, etc.) for marketing personalization.\u003C/li>\n\u003Cli>3+ years of people management experience.\u003C/li>\n\u003Cli>Proven ability to translate marketing strategy into technical requirements for engineering teams.\u003C/li>\n\u003Cli>Strong analytical skills for interpreting cohort data and deriving strategic insights.\u003C/li>\n\u003Cli>Experience designing event-driven, behavioral trigger-based programs.\u003C/li>\n\u003Cli>Structured A/B and multivariate testing experience.\u003C/li>\n\u003Cli>Exceptional cross-functional communication and ability to thrive in a fast-paced, lean environment.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Other Attributes That Will Help You In This Role:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>EdTech, loyalty, subscription, or content platform experience.\u003C/li>\n\u003Cli>Experience launching lifecycle programs for new products (greenfield builds).\u003C/li>\n\u003Cli>Familiarity with email deliverability management.\u003C/li>\n\u003Cli>Experience with engagement scoring or loyalty program design.\u003C/li>\n\u003Cli>Proficiency with data visualization tools (Tableau, Looker).\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Culture\u003C/strong>\u003C/p>\n\u003Cp>Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \u003C/p>\n\u003Cp>We offer comprehensive benefits (unique per country) and excellent work/life balance.\u003Cbr>Full-time, U.S.benefits include: \u003C/p>\n\u003Cul>\n\u003Cli>Medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance, disability, and 401(k) employer match\u003C/li>\n\u003Cli>Free snacks and drinks in-office\u003C/li>\n\u003Cli>Generous paid holidays and leave policies, including unlimited PTO\u003C/li>\n\u003Cli>Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break\u003C/li>\n\u003C/ul>\n\u003Cp>The anticipated base salary range for this role is ($144,500 - 163,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\u003C/p>\n\u003Cp>\u003Cstrong>2U Diversity and Inclusion Statement\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \u003C/p>\n\u003Cp>2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \u003C/p>\n\u003Cp>\u003Cstrong>About 2U\u003C/strong>\u003C/p>\n\u003Cp>2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\u003C/p>\n\u003Cp>The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003C/p>\n\u003Cp>2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \u003C/p>","At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \nWhat We’re Looking For:\nThe Sr. Manager, edX Lifecycle Marketing is a strategic, hands-on \"player-coach\" responsible for owning and executing the full learner lifecycle program for edX.org, from sign-up through retention and subscription conversion. You will be the architect of engagement and retention across all product tiers (free, verified, subscription), building a behavioral lifecycle engine using Segment CDP and Salesforce Marketing Cloud (SFMC). This role requires a blend of strategic vision and technical depth to design and build industry-leading lifecycle programs, maximizing learner lifetime value. You will be at the intersection of Marketing, Product, Engineering, and Analytics.\nResponsibilities Include, But Are Not Limited To:\n\nStrategy & Ownership: Own the end-to-end lifecycle strategy across all edX tiers (welcome, activation, retention, win-back, subscription launch). Define the lifecycle stage framework, segmentation logic, and growth playbooks to convert free users to paying customers. Serve as project owner for SFMC/CDP enhancements.\nCDP Activation: Partner with Engineering to activate Segment CDP, defining traits and audience syncs to SFMC to power personalization and advanced behavioral segmentation. Implement dynamic content and progressive profiling to increase Learner Lifetime Value.\nEmail Leadership & Execution: Lead end-to-end email strategy, designing, building, and deploying sophisticated, automated journeys in SFMC (Journey Builder, AMPscript, data extensions). Own deliverability, A/B testing, and proactive re-engagement strategies to reduce churn.\nOperational Excellence: Implement robust QA, controls, and risk mitigation for the lifecycle function. Proactively optimize processes and provide transparent incident reporting.\nCross-Functional Partnership: Partner with Engineering on data architecture (CDP event instrumentation, SFMC integration), Product on the logged-in learner experience, and Analytics on measurement frameworks and attribution.\nTeam Leadership: Lead and develop a small, high-performing team, serving as a practitioner-manager who builds journeys and ships work alongside the team.\n\n\nKey Performance Indicators (KPIs)\n\nRevenue Impact: LTV growth, Freemium-to-Paid Conversion, Subscription Trial Conversion & Renewal, Incremental Revenue.\nLifecycle Health: Lifecycle Stage Progression, Engagement Score Trends, Journey Effectiveness, Email Health, Repeat Learners.\n\nThings That Should Be In Your Background:\n\n7-10 years of experience in Lifecycle Marketing/CRM, with proven experience building multi-stage automated journeys at scale.\nDirect, hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, data extensions, Automation Studio).\nDemonstrated proficiency with AMPscript and SQL for personalization and segmentation.\nExperience activating Customer Data Platforms (Segment, mParticle, etc.) for marketing personalization.\n3+ years of people management experience.\nProven ability to translate marketing strategy into technical requirements for engineering teams.\nStrong analytical skills for interpreting cohort data and deriving strategic insights.\nExperience designing event-driven, behavioral trigger-based programs.\nStructured A/B and multivariate testing experience.\nExceptional cross-functional communication and ability to thrive in a fast-paced, lean environment.\n\nOther Attributes That Will Help You In This Role:\n\nEdTech, loyalty, subscription, or content platform experience.\nExperience launching lifecycle programs for new products (greenfield builds).\nFamiliarity with email deliverability management.\nExperience with engagement scoring or loyalty program design.\nProficiency with data visualization tools (Tableau, Looker).\n\nWhile this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\nBenefits & Culture\nOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \nWe offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, U.S.benefits include: \n\nMedical, dental, and vision coverage\nLife insurance, disability, and 401(k) employer match\nFree snacks and drinks in-office\nGenerous paid holidays and leave policies, including unlimited PTO\nAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break\n\nThe anticipated base salary range for this role is ($144,500 - 163,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\n2U Diversity and Inclusion Statement\nAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \n2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \nAbout 2U\n2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\nThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\n2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.",1776871887000,"2026-04-22 17:32:16","2026-04-22T14:50:28.000Z",144500,163000,"USD",{"jsonldValid":12,"jsonld":9},{"id":43,"slug":44,"title":45,"companyname":8,"companylogo":9,"city":30,"country":30,"remote":12,"employmentType":46,"department":47,"content_html":48,"content_text":49,"years":18,"createdAt":50,"updatedAtISO":51,"postedAtISO":52,"hasSalary":12,"salaryMin":53,"salaryMax":39,"currency":40,"schema":54},"363ad572968951aa0baff4338541b2ada53db205bedc4d11f66cbfb268bd3328","senior-product-manager-personalization-and-journey-optimizat-at-2u-cc147c6d5c","Senior Product Manager, Personalization & Journey Optimization",[14],"Product","\u003Cp>At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \u003C/p>\n\u003Cp>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/p>\n\u003Cp>2U is searching for a Product Manager to own personalization and journey optimization for the edX Marketplace — a role at the frontier of how a modern learning marketplace converts curious visitors into committed learners.\u003C/p>\n\u003Cp>In a marketplace with thousands of courses, programs, and credentials across hundreds of subject areas, the ability to surface the right opportunity to the right learner at the right moment is a fundamental competitive advantage. This PM owns the product experiences and capabilities that make edX feel intelligent, relevant, and responsive to each individual learner's goals — increasing the likelihood that a visitor finds what they're looking for, trusts that it's right for them, and takes the next step.\u003C/p>\n\u003Cp>You will own the product roadmap for on-site personalization and conversion journey optimization — including personalized discovery surfaces, dynamic journey pathing, behavioral targeting, and experimentation infrastructure. You will work at the intersection of product, data science, UX, and marketing to design and deliver experiences that reduce friction, increase relevance, and improve mid-funnel conversion rates across the edX platform.\u003C/p>\n\u003Cp>This is a role for a PM who is equally comfortable with data models and design thinking — someone who can partner with data scientists to define a recommendation algorithm and with UX designers to bring it to life in a way that genuinely serves the learner.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities Include, But Are Not Limited To:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the edX.org personalization and journey optimization product roadmap — including personalized discovery surfaces, dynamic content and recommendations, behavioral journey pathing, and mid-funnel conversion optimization.\u003C/li>\n\u003Cli>Define and execute product strategies that use learner behavioral data, stated preferences, and contextual signals to deliver more relevant, personalized experiences across the edX platform.\u003C/li>\n\u003Cli>Lead product initiatives to improve mid-funnel conversion rates — identifying and reducing friction in the journey from discovery to enrollment decision.\u003C/li>\n\u003Cli>Partner with data science to define the requirements for recommendation models, personalization algorithms, and targeting logic — translating data capabilities into learner-facing product experiences.\u003C/li>\n\u003Cli>Develop and own the on-site experimentation roadmap — designing, prioritizing, and measuring A/B tests and multivariate experiments that generate actionable insights and compound conversion improvements over time.\u003C/li>\n\u003Cli>Define, track, and report on personalization and conversion KPIs — including recommendation click-through rate, journey completion rates, mid-funnel conversion lift, and experiment velocity.\u003C/li>\n\u003Cli>Collaborate with the GPM Organic Discovery & Content Experience to ensure personalization strategies enhance rather than conflict with organic discovery and content experiences.\u003C/li>\n\u003Cli>Partner with the lifecycle marketing and MarTech teams to connect on-site personalization with off-site targeting and re-engagement strategies.\u003C/li>\n\u003Cli>Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to design and deliver results.\u003C/li>\n\u003Cli>Interact directly with learners, data scientists, marketers, and stakeholders to understand emerging needs and capture them in product memos, experiments, and executive presentations.\u003C/li>\n\u003Cli>Regularly measure and communicate impact; adjust strategy and roadmap based on experimentation results and evolving learner behavior.\u003C/li>\n\u003Cli>Use your own product — explore edX as a learner, notice what feels relevant and what doesn't, and let that empathy inform your decisions.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Things That Should Be In Your Background:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>2–5 years of product management experience, with demonstrated focus on personalization, recommendations, conversion optimization, or experimentation at a consumer web or marketplace company.\u003C/li>\n\u003Cli>Experience owning or contributing to personalization or recommendation product areas — with measurable conversion or engagement outcomes to show for it.\u003C/li>\n\u003Cli>Strong understanding of A/B testing and experimentation methodology — you know how to design a good experiment, interpret results correctly, and build a compounding learning program over time.\u003C/li>\n\u003Cli>Comfort working with data science teams — you can engage meaningfully in conversations about recommendation models, feature inputs, and algorithmic tradeoffs without needing to be a data scientist yourself.\u003C/li>\n\u003Cli>Structured and data-driven thinking — you use behavioral analytics, funnel analysis, and segmentation to identify opportunity and inform prioritization.\u003C/li>\n\u003Cli>Experience partnering with engineering, UX, and data science teams to deliver outcome-oriented product work.\u003C/li>\n\u003Cli>Excellent communication skills and strong cross-functional collaboration instincts.\u003C/li>\n\u003Cli>Experience with agile software development.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Other Attributes That Will Help You In This Role:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Familiarity with personalization and recommendation platforms or frameworks.\u003C/li>\n\u003Cli>Experience with experimentation platforms such as Optimizely, LaunchDarkly, or similar.\u003C/li>\n\u003Cli>Background in marketplace, edtech, or consumer subscription products.\u003C/li>\n\u003Cli>Familiarity with customer data platforms (CDPs) such as Segment and how they enable personalization.\u003C/li>\n\u003Cli>Experience with product analytics platforms such as Amplitude, Mixpanel, or similar.\u003C/li>\n\u003Cli>Understanding of how on-site personalization intersects with paid and lifecycle marketing strategies.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Culture\u003C/strong>\u003C/p>\n\u003Cp>Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \u003C/p>\n\u003Cp>We offer comprehensive benefits (unique per country) and excellent work/life balance.\u003Cbr>Full-time, U.S.benefits include: \u003C/p>\n\u003Cul>\n\u003Cli>Medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance, disability, and 401(k) employer match\u003C/li>\n\u003Cli>Free snacks and drinks in-office\u003C/li>\n\u003Cli>Generous paid holidays and leave policies, including unlimited PTO\u003C/li>\n\u003Cli>Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break\u003C/li>\n\u003C/ul>\n\u003Cp>The anticipated base salary range for this role is ($143,100 - $163,000) with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\u003C/p>\n\u003Cp>\u003Cstrong>2U Diversity and Inclusion Statement\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \u003C/p>\n\u003Cp>2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \u003C/p>\n\u003Cp>\u003Cstrong>About 2U\u003C/strong>\u003C/p>\n\u003Cp>2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\u003C/p>\n\u003Cp>The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003C/p>\n\u003Cp>2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \u003C/p>","At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \nWhat We’re Looking For:\n2U is searching for a Product Manager to own personalization and journey optimization for the edX Marketplace — a role at the frontier of how a modern learning marketplace converts curious visitors into committed learners.\nIn a marketplace with thousands of courses, programs, and credentials across hundreds of subject areas, the ability to surface the right opportunity to the right learner at the right moment is a fundamental competitive advantage. This PM owns the product experiences and capabilities that make edX feel intelligent, relevant, and responsive to each individual learner's goals — increasing the likelihood that a visitor finds what they're looking for, trusts that it's right for them, and takes the next step.\nYou will own the product roadmap for on-site personalization and conversion journey optimization — including personalized discovery surfaces, dynamic journey pathing, behavioral targeting, and experimentation infrastructure. You will work at the intersection of product, data science, UX, and marketing to design and deliver experiences that reduce friction, increase relevance, and improve mid-funnel conversion rates across the edX platform.\nThis is a role for a PM who is equally comfortable with data models and design thinking — someone who can partner with data scientists to define a recommendation algorithm and with UX designers to bring it to life in a way that genuinely serves the learner.\nResponsibilities Include, But Are Not Limited To:\n\nOwn the edX.org personalization and journey optimization product roadmap — including personalized discovery surfaces, dynamic content and recommendations, behavioral journey pathing, and mid-funnel conversion optimization.\nDefine and execute product strategies that use learner behavioral data, stated preferences, and contextual signals to deliver more relevant, personalized experiences across the edX platform.\nLead product initiatives to improve mid-funnel conversion rates — identifying and reducing friction in the journey from discovery to enrollment decision.\nPartner with data science to define the requirements for recommendation models, personalization algorithms, and targeting logic — translating data capabilities into learner-facing product experiences.\nDevelop and own the on-site experimentation roadmap — designing, prioritizing, and measuring A/B tests and multivariate experiments that generate actionable insights and compound conversion improvements over time.\nDefine, track, and report on personalization and conversion KPIs — including recommendation click-through rate, journey completion rates, mid-funnel conversion lift, and experiment velocity.\nCollaborate with the GPM Organic Discovery & Content Experience to ensure personalization strategies enhance rather than conflict with organic discovery and content experiences.\nPartner with the lifecycle marketing and MarTech teams to connect on-site personalization with off-site targeting and re-engagement strategies.\nDefine engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to design and deliver results.\nInteract directly with learners, data scientists, marketers, and stakeholders to understand emerging needs and capture them in product memos, experiments, and executive presentations.\nRegularly measure and communicate impact; adjust strategy and roadmap based on experimentation results and evolving learner behavior.\nUse your own product — explore edX as a learner, notice what feels relevant and what doesn't, and let that empathy inform your decisions.\n\nThings That Should Be In Your Background:\n\n2–5 years of product management experience, with demonstrated focus on personalization, recommendations, conversion optimization, or experimentation at a consumer web or marketplace company.\nExperience owning or contributing to personalization or recommendation product areas — with measurable conversion or engagement outcomes to show for it.\nStrong understanding of A/B testing and experimentation methodology — you know how to design a good experiment, interpret results correctly, and build a compounding learning program over time.\nComfort working with data science teams — you can engage meaningfully in conversations about recommendation models, feature inputs, and algorithmic tradeoffs without needing to be a data scientist yourself.\nStructured and data-driven thinking — you use behavioral analytics, funnel analysis, and segmentation to identify opportunity and inform prioritization.\nExperience partnering with engineering, UX, and data science teams to deliver outcome-oriented product work.\nExcellent communication skills and strong cross-functional collaboration instincts.\nExperience with agile software development.\n\nOther Attributes That Will Help You In This Role:\n\nFamiliarity with personalization and recommendation platforms or frameworks.\nExperience with experimentation platforms such as Optimizely, LaunchDarkly, or similar.\nBackground in marketplace, edtech, or consumer subscription products.\nFamiliarity with customer data platforms (CDPs) such as Segment and how they enable personalization.\nExperience with product analytics platforms such as Amplitude, Mixpanel, or similar.\nUnderstanding of how on-site personalization intersects with paid and lifecycle marketing strategies.\n\nWhile this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\nBenefits & Culture\nOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \nWe offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, U.S.benefits include: \n\nMedical, dental, and vision coverage\nLife insurance, disability, and 401(k) employer match\nFree snacks and drinks in-office\nGenerous paid holidays and leave policies, including unlimited PTO\nAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break\n\nThe anticipated base salary range for this role is ($143,100 - $163,000) with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\n2U Diversity and Inclusion Statement\nAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \n2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \nAbout 2U\n2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\nThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\n2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.",1775900029000,"2026-04-11 11:34:08","2026-04-10T20:54:52.000Z",143100,{"jsonldValid":12,"jsonld":9},{"id":56,"slug":57,"title":58,"companyname":8,"companylogo":9,"city":59,"country":60,"remote":61,"employmentType":62,"department":15,"content_html":63,"content_text":64,"years":18,"createdAt":65,"updatedAtISO":66,"postedAtISO":67,"hasSalary":12,"salaryMin":68,"salaryMax":69,"currency":40,"schema":70},"514bc5ee4b783c6c4e4e1808716371407c811b4fb17e6efa9173accc83c12a9b","senior-analyst-revenue-strategy-and-analytics-cro-at-2u-345d7a5420","Senior Analyst Revenue Strategy & Analytics (CRO)","Crystal City; US Remote","Crystal City Us",true,[14],"\u003Cp>At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \u003C/p>\n\u003Cp>\u003Cstrong>What We’re Looking For:\u003C/strong>\u003C/p>\n\u003Cp>As a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\u003C/p>\n\u003Cp>\u003Cstrong>Responsibilities Include, But Are Not Limited To:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Performance Analysis & Reporting\n\n\u003C/li>\n\u003Cli> Experimentation & Testing\n\n\u003C/li>\n\u003Cli> Landing Page Optimization Strategy\n\n\u003C/li>\n\u003Cli> Cross-Functional Collaboration\n\n\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Things That Should Be In Your Background:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's degree in Marketing, Analytics, Business, or related field.\u003C/li>\n\u003Cli>2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\u003C/li>\n\u003Cli>Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.\u003C/li>\n\u003Cli>Experience optimizing both paid and organic landing experiences.\u003C/li>\n\u003Cli>Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).\u003C/li>\n\u003Cli>Basic understanding of HTML/CSS and web page structure.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Other Attributes That Will Help You In This Role:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience working in a growth-focused or performance marketing environment.\u003C/li>\n\u003Cli>Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.\u003C/li>\n\u003Cli>Strong understanding of SEO, keyword intent, and organic content performance.\u003C/li>\n\u003Cli>Knowledge of lead generation strategy in education, SaaS, or B2C environments.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Benefits & Culture\u003C/strong>\u003C/p>\n\u003Cp>Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \u003C/p>\n\u003Cp>We offer comprehensive benefits (unique per country) and excellent work/life balance.\u003Cbr>Full-time, U.S.benefits include: \u003C/p>\n\u003Cul>\n\u003Cli>Medical, dental, and vision coverage\u003C/li>\n\u003Cli>Life insurance, disability, and 401(k) employer match\u003C/li>\n\u003Cli>Free snacks and drinks in-office\u003C/li>\n\u003Cli>Generous paid holidays and leave policies, including unlimited PTO\u003C/li>\n\u003Cli>Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break\u003C/li>\n\u003C/ul>\n\u003Cp>The anticipated base salary range for this role is ($94,400 - $105,400), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\u003C/p>\n\u003Cp>\u003Cstrong>2U Diversity and Inclusion Statement\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \u003C/p>\n\u003Cp>2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \u003C/p>\n\u003Cp>\u003Cstrong>About 2U\u003C/strong>\u003C/p>\n\u003Cp>2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\u003C/p>\n\u003Cp>The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003C/p>\n\u003Cp>2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. \u003C/p>","At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. \nWhat We’re Looking For:\nAs a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.\nResponsibilities Include, But Are Not Limited To:\n\nPerformance Analysis & Reporting\n\n\n Experimentation & Testing\n\n\n Landing Page Optimization Strategy\n\n\n Cross-Functional Collaboration\n\n\n\nThings That Should Be In Your Background:\n\nBachelor's degree in Marketing, Analytics, Business, or related field.\n2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.\nProficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.\nExperience optimizing both paid and organic landing experiences.\nStrong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).\nBasic understanding of HTML/CSS and web page structure.\n\nOther Attributes That Will Help You In This Role:\n\nExperience working in a growth-focused or performance marketing environment.\nFamiliarity with HubSpot CMS, Unbounce, or similar landing page tools.\nStrong understanding of SEO, keyword intent, and organic content performance.\nKnowledge of lead generation strategy in education, SaaS, or B2C environments.\n\nWhile this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.\nBenefits & Culture\nOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. \nWe offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, U.S.benefits include: \n\nMedical, dental, and vision coverage\nLife insurance, disability, and 401(k) employer match\nFree snacks and drinks in-office\nGenerous paid holidays and leave policies, including unlimited PTO\nAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break\n\nThe anticipated base salary range for this role is ($94,400 - $105,400), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.\n2U Diversity and Inclusion Statement\nAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. \n2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. \nAbout 2U\n2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.\nThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\n2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.",1772567250000,"2026-03-03 20:48:09","2026-03-02T20:32:42.000Z",94400,105400,{"jsonldValid":12,"jsonld":9},{"id":72,"slug":73,"title":74,"companyname":75,"companylogo":76,"companyIndustry":77,"city":78,"country":79,"remote":12,"employmentType":80,"department":81,"content_html":82,"content_text":83,"years":18,"createdAt":19,"updatedAtISO":20,"postedAtISO":84,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":40,"schema":85},"08badc35f25d19c60fc197fcf893f37702033def35201eafca662c3c1836a2e6","associate-manager-marketing-technology-operations-at-sc-johnson-lifestyle-brands-b807e036a7","Associate Manager, Marketing Technology Operations","SC Johnson Lifestyle Brands","https://logo.clearbit.com/jobs.scjohnson.com","Manufacturing","USA - CA - San Francisco","Usa - Ca - San Francisco",[14],"Operations","\u003Cp>Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®,\u003Cspan> \u003C/span>Babyganics® and\u003Cspan> \u003C/span>Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.\u003C/p>\u003Cp>The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.\u003C/p>\u003Cp>\u003Cb>ABOUT THE ROLE\u003C/b>\u003C/p>\u003Cp>The Associate Manager, Mar Tech is a hands-on builder designing how SC Johnson Lifestyle Brands grow through modern marketing technology. You’ll connect Customer Relationship Management (CRM), Customer Data Platform (CDP), Digital Asset Management (DAM), and Content Management System (CMS), analytics, and AI into a scalable ecosystem that’s fully adopted and driving results. Sitting at the intersection of marketing and technology, you’ll partner with Brand, Media, Analytics, Creative, and IT to turn strategy into execution. Based in San Francisco and reporting to the Director of Brand Experience, this role offers a rare chance to build—not inherit—a modern MarTech stack powering iconic brands.\u003C/p>\u003Cp>\u003Cb>KEY RESPONSIBILITIES \u003C/b>\u003C/p>\u003Cp>MarTech Strategy & Roadmap\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the MarTech roadmap, aligning brand, media, and enterprise technology priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Turn business and campaign needs into scalable solutions, with clear goals and metrics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Prioritize and deliver MarTech initiatives, balancing quick wins and long-term investments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Advance integration, automation, and GenAI use cases to improve efficiency and performance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Evaluate emerging MarTech and AI tools to keep the stack modern and cost‑effective.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Platform & Data Infrastructure\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own core MarTech platforms (CRM, CDP, DAM, automation, analytics, CMS), including integration, optimization, and governance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner cross‑functionally with IT, Analytics, Legal, and Privacy to ensure compliance, security, and responsible AI use.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead first‑party data strategy, driving collection, enrichment, and activation across owned channels in a cookieless world.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enable personalization and segmentation, delivering relevant, dynamic experiences across consumer touchpoints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage platform migrations and integrations, minimizing disruption to live campaigns.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Campaign Optimization & Measurement\u003C/p>\u003Cul>\u003Cli>\u003Cp>Optimize in‑flight media performance across paid social, retail media, display, and integrated channels to maximize ROI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own media measurement frameworks, linking investment to outcomes through incrementality, MTA, MMM, and brand lift.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create closed‑loop learning systems, feeding performance insights back into planning and investment decisions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and run test‑and‑learn programs (A/B, multivariate) across audiences, creative, and experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Consumer Insights and Analytics on post‑campaign reporting, portfolio learnings, and investment reviews.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>AI & Emerging Technology\u003C/p>\u003Cul>\u003Cli>\u003Cp>Evaluate and pilot AI-powered MarTech solutions, including generative content, personalization, conversational marketing, and predictive analytics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Develop an AI integration playbook, defining governance, prioritized use cases, and ROI metrics.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Creative and Media teams to explore agentic marketing capabilities like autonomous testing and real-time optimization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Champion responsible AI adoption, ensuring brand safety, data privacy, and creative integrity.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Cross-Functional Collaboration & Enablement\u003C/p>\u003Cul>\u003Cli>\u003Cp>Serve as the MarTech liaison across Brand, Creative, Media, Omnichannel, and IT—translating strategy into platform capabilities and guardrails.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Operationalize audience strategies by building scalable, actionable segments in CDPs and activation platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive adoption and consistency through training, platform playbooks, and best‑practice documentation.   Manage MarTech vendors, overseeing contracts, performance, and SLA accountability to ensure business value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enable agency and media partners with data access, track\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>REQUIRED EXPERIENCE YOU’LL BRING\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor’s degree in Marketing, Business or related field AND 5+ years of hands-on experience in marketing technology, digital marketing, or marketing operations — with direct experience managing CRM, CDP, CMS, DAM, automation, and analytics platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Must be authorized to work in the United States now and in the future without sponsorship\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>PREFERRED EXPERIENCES AND SKILLS\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Strategic, action‑oriented systems thinker who balances vision with hands‑on execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Analytical and curious, able to translate insights into what’s next\u003C/p>\u003C/li>\u003Cli>\u003Cp>Clear communicator and trusted collaborator across technical, creative, agency, and vendor partners\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with modern MarTech and AI tools, including GenAI, personalization, or predictive optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background in Consumer Packaged Good (CPG) industry, consumer brands, retail media environments, or agency‑supported marketing teams\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>JOB REQUIREMENTS\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Position is Full-Time, regular business hours, Monday-Friday, weekend coverage required as needed\u003C/p>\u003C/li>\u003Cli>\u003Cp>Office work environment: San Francisco, CA office\u003C/p>\u003C/li>\u003Cli>\u003Cp>Remote work available once a week after 90-day onboarding period\u003C/p>\u003C/li>\u003Cli>\u003Cp>Domestic relocation is not available\u003C/p>\u003C/li>\u003Cli>\u003Cp>Travel up to 10%\u003C/p>\u003C/li>\u003Cli>\u003Cp>Must be able to lift up to 40 lbs.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.\u003C/p>The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 124,800.00 USD - 163,800.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.\u003Cp>\u003Cb>Inclusion & Diversity\u003C/b>\u003C/p>\u003Cp>We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.\u003C/p>\u003Cp>Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.\u003C/p>\u003Cp>\u003Cb>Better Together\u003C/b>\u003C/p>\u003Cp>At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.\u003C/p>\u003Cp>\u003Cb>Equal Opportunity Employer\u003C/b>\u003C/p>\u003Cp>The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.\u003C/p>\u003Cp>\u003Cb>Accommodation Requests\u003C/b>\u003C/p>\u003Cp>If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information. \u003C/p>","Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.ABOUT THE ROLEThe Associate Manager, Mar Tech is a hands-on builder designing how SC Johnson Lifestyle Brands grow through modern marketing technology. You’ll connect Customer Relationship Management (CRM), Customer Data Platform (CDP), Digital Asset Management (DAM), and Content Management System (CMS), analytics, and AI into a scalable ecosystem that’s fully adopted and driving results. Sitting at the intersection of marketing and technology, you’ll partner with Brand, Media, Analytics, Creative, and IT to turn strategy into execution. Based in San Francisco and reporting to the Director of Brand Experience, this role offers a rare chance to build—not inherit—a modern MarTech stack powering iconic brands.KEY RESPONSIBILITIES MarTech Strategy & RoadmapOwn the MarTech roadmap, aligning brand, media, and enterprise technology priorities.Turn business and campaign needs into scalable solutions, with clear goals and metrics.Prioritize and deliver MarTech initiatives, balancing quick wins and long-term investments.Advance integration, automation, and GenAI use cases to improve efficiency and performance.Evaluate emerging MarTech and AI tools to keep the stack modern and cost‑effective.Platform & Data InfrastructureOwn core MarTech platforms (CRM, CDP, DAM, automation, analytics, CMS), including integration, optimization, and governance.Partner cross‑functionally with IT, Analytics, Legal, and Privacy to ensure compliance, security, and responsible AI use.Lead first‑party data strategy, driving collection, enrichment, and activation across owned channels in a cookieless world.Enable personalization and segmentation, delivering relevant, dynamic experiences across consumer touchpoints.Manage platform migrations and integrations, minimizing disruption to live campaigns.Campaign Optimization & MeasurementOptimize in‑flight media performance across paid social, retail media, display, and integrated channels to maximize ROI.Own media measurement frameworks, linking investment to outcomes through incrementality, MTA, MMM, and brand lift.Create closed‑loop learning systems, feeding performance insights back into planning and investment decisions.Design and run test‑and‑learn programs (A/B, multivariate) across audiences, creative, and experiences.Partner with Consumer Insights and Analytics on post‑campaign reporting, portfolio learnings, and investment reviews.AI & Emerging TechnologyEvaluate and pilot AI-powered MarTech solutions, including generative content, personalization, conversational marketing, and predictive analytics.Develop an AI integration playbook, defining governance, prioritized use cases, and ROI metrics.Partner with Creative and Media teams to explore agentic marketing capabilities like autonomous testing and real-time optimization.Champion responsible AI adoption, ensuring brand safety, data privacy, and creative integrity.Cross-Functional Collaboration & EnablementServe as the MarTech liaison across Brand, Creative, Media, Omnichannel, and IT—translating strategy into platform capabilities and guardrails.Operationalize audience strategies by building scalable, actionable segments in CDPs and activation platforms.Drive adoption and consistency through training, platform playbooks, and best‑practice documentation.   Manage MarTech vendors, overseeing contracts, performance, and SLA accountability to ensure business value.Enable agency and media partners with data access, trackREQUIRED EXPERIENCE YOU’LL BRINGBachelor’s degree in Marketing, Business or related field AND 5+ years of hands-on experience in marketing technology, digital marketing, or marketing operations — with direct experience managing CRM, CDP, CMS, DAM, automation, and analytics platforms.Must be authorized to work in the United States now and in the future without sponsorshipPREFERRED EXPERIENCES AND SKILLSStrategic, action‑oriented systems thinker who balances vision with hands‑on execution.Analytical and curious, able to translate insights into what’s nextClear communicator and trusted collaborator across technical, creative, agency, and vendor partnersExperience with modern MarTech and AI tools, including GenAI, personalization, or predictive optimizationBackground in Consumer Packaged Good (CPG) industry, consumer brands, retail media environments, or agency‑supported marketing teamsJOB REQUIREMENTSPosition is Full-Time, regular business hours, Monday-Friday, weekend coverage required as neededOffice work environment: San Francisco, CA officeRemote work available once a week after 90-day onboarding periodDomestic relocation is not availableTravel up to 10%Must be able to lift up to 40 lbs.Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 124,800.00 USD - 163,800.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.Inclusion & DiversityWe believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.","2026-05-02T03:25:28.000Z",{"jsonldValid":12,"jsonld":9},{"id":87,"slug":88,"title":89,"companyname":90,"companylogo":91,"companyTagline":92,"companyIndustry":93,"city":9,"country":9,"remote":12,"employmentType":94,"department":32,"content_html":95,"content_text":96,"years":18,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":40,"schema":100},"11b05f1f55ef877f8316c66234d5b647c1d5d5c02ac8dada54f2b6272803dff8","director-global-crm-and-loyalty-at-michael-kors-a72bf0aab4","Director, Global CRM & Loyalty","Michael Kors","https://logo.clearbit.com/MichaelKors.com","#TeamKors #KorsCareers","Retail Apparel and Fashion",[14],"\u003Cp>\u003Cb>Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.\u003C/b>\u003C/p>\u003Cp>\u003Cb>If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!\u003C/b>\u003C/p>\u003Cp>—\u003C/p>\u003Cp>\u003Cb>Who You Are:\u003C/b>\u003C/p>\u003Cp>You are a strategic and customer-focused leader with expertise in CRM, loyalty, and customer lifecycle strategy. You know how to turn customer data and insights into personalized experiences that build loyalty, increase lifetime value, and strengthen brand connection. You bring a strong understanding of CRM fundamentals, including customer data, identity, loyalty programs, and clienteling, and know how to build scalable global capabilities. You are equally comfortable setting strategy and driving execution.\u003C/p>\u003Cp>You thrive in cross-functional environments, partnering closely with Digital Marketing, E-Commerce, Retail, Analytics, and Technology teams to create seamless customer experiences across retail and digital touchpoints. You are analytical, collaborative, and forward-thinking, with a passion for evolving how a global brand understands and engages its customer base.\u003C/p>\u003Cp>\u003Cb>What You’ll Do:\u003C/b>\u003C/p>\u003Cp>\u003Cb>CRM Strategy & Customer Architecture\u003C/b>\u003C/p>\u003Cul>\u003Cli>Define and lead the global CRM vision, strategy, and roadmap, with a focus on long-term customer value creation.\u003C/li>\u003Cli>Establish the foundational CRM framework across customer data, segmentation, lifecycle design, and personalization.\u003C/li>\u003Cli>Drive a cohesive, customer-first strategy that connects brand, data, and experience across all touchpoints.\u003C/li>\u003Cli>Partner with channel owners in Paid Media and Retention Marketing to ensure CRM strategy informs execution and insights.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Loyalty Strategy & KORSVIP Evolution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead the strategic evolution of the KORSVIP loyalty program as a core driver of customer engagement and retention.\u003C/li>\u003Cli>Define loyalty program structure, tiering, benefits, and long-term roadmap.\u003C/li>\u003Cli>Elevate loyalty beyond transactional rewards into emotional and experiential brand connection.\u003C/li>\u003Cli>Partner cross-functionally to embed loyalty across retail, e-commerce, and marketing experiences.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Clienteling & 1:1 Relationship Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own and scale the global clienteling strategy, positioning it as a key growth driver across retail channels.\u003C/li>\u003Cli>Partner with Retail leadership to enhance associate-driven selling through data, tools, and training.\u003C/li>\u003Cli>Define best practices for 1:1 outreach, appointment-based selling, and high-value customer engagement.\u003C/li>\u003Cli>Ensure clienteling is fully integrated into the broader CRM and loyalty ecosystem.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Customer Data, Identity & Database Growth\u003C/b>\u003C/p>\u003Cul>\u003Cli>Own the global strategy for first-party data growth, customer identity, and data quality.\u003C/li>\u003Cli>Partner with Digital Product, Performance Marketing, and Technology teams to optimize data capture, consent, and enrichment.\u003C/li>\u003Cli>Lead the evolution of customer identity resolution and CDP capabilities (e.g., Amperity).\u003C/li>\u003Cli>Champion privacy-forward, future-ready data practices.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Analytics, Insights & Measurement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Define CRM and loyalty success metrics, including CLV, retention, engagement, and loyalty contribution.\u003C/li>\u003Cli>Translate customer data into actionable insights that inform strategy across marketing and retail.\u003C/li>\u003Cli>Partner with Analytics teams to build dashboards, forecasting models, and measurement frameworks.\u003C/li>\u003Cli>Foster a culture of test-and-learn and continuous optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Leadership & Cross-Functional Partnership\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead and develop a high-performing team across CRM, loyalty, and clienteling.\u003C/li>\u003Cli>Act as a key thought partner to senior leadership on customer strategy and growth.\u003C/li>\u003Cli>Collaborate closely with Digital Marketing, Creative, Technology, Analytics, and Regional teams to ensure aligned execution.\u003C/li>\u003Cli>Influence how CRM strategy is operationalized across all customer-facing channels.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>You’ll Need to Have:\u003C/b>\u003C/p>\u003Cul>\u003Cli>10–12+ years of experience in CRM, loyalty, and/or customer strategy within a global consumer brand.\u003C/li>\u003Cli>Proven experience building and evolving CRM foundations, including data, identity, and lifecycle strategy.\u003C/li>\u003Cli>Deep expertise in loyalty programs, clienteling, and customer data platforms (e.g., Amperity or similar CDPs).\u003C/li>\u003Cli>Strong understanding of how CRM strategy informs channel execution, without requiring direct channel ownership.\u003C/li>\u003Cli>Analytical mindset with the ability to translate data into strategic action.\u003C/li>\u003Cli>Experience operating in a complex, cross-functional, and global environment.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>We’d Love to See:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Strong leadership skills with experience building and developing high-performing teams.\u003C/li>\u003Cli>Passion for customer experience, brand building, and innovation\u003C/li>\u003C/ul>\u003Cp>\u003Cb>MK Perks:\u003C/b>\u003C/p>\u003Cul>\u003Cli>Generous Paid Time Off & Holiday Schedule\u003C/li>\u003Cli>Summer Fridays\u003C/li>\u003Cli>Internal Mobility Across Brands\u003C/li>\u003Cli>Cross-brand Discount\u003C/li>\u003Cli>Exclusive Employee Sales\u003C/li>\u003Cli>Fav 5 Cards (MK Discount for friends and family)\u003C/li>\u003Cli>401k Match\u003C/li>\u003Cli>Paid Parental Leave\u003C/li>\u003Cli>Thrive Wellness Program\u003C/li>\u003Cli>Commuter Benefits\u003C/li>\u003Cli>Gym Discounts\u003C/li>\u003C/ul>\u003Cp>—\u003C/p>\u003Cp>The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. \u003C/p>\u003Cp>At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.\u003C/p>\u003Cp>In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.\u003C/p>\u003Cp>\u003Cu>Compensation Range:\u003C/u> \u003C/p>165,000.00 - 185,000.00 USD","Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!—Who You Are:You are a strategic and customer-focused leader with expertise in CRM, loyalty, and customer lifecycle strategy. You know how to turn customer data and insights into personalized experiences that build loyalty, increase lifetime value, and strengthen brand connection. You bring a strong understanding of CRM fundamentals, including customer data, identity, loyalty programs, and clienteling, and know how to build scalable global capabilities. You are equally comfortable setting strategy and driving execution.You thrive in cross-functional environments, partnering closely with Digital Marketing, E-Commerce, Retail, Analytics, and Technology teams to create seamless customer experiences across retail and digital touchpoints. You are analytical, collaborative, and forward-thinking, with a passion for evolving how a global brand understands and engages its customer base.What You’ll Do:CRM Strategy & Customer ArchitectureDefine and lead the global CRM vision, strategy, and roadmap, with a focus on long-term customer value creation.Establish the foundational CRM framework across customer data, segmentation, lifecycle design, and personalization.Drive a cohesive, customer-first strategy that connects brand, data, and experience across all touchpoints.Partner with channel owners in Paid Media and Retention Marketing to ensure CRM strategy informs execution and insights.Loyalty Strategy & KORSVIP EvolutionLead the strategic evolution of the KORSVIP loyalty program as a core driver of customer engagement and retention.Define loyalty program structure, tiering, benefits, and long-term roadmap.Elevate loyalty beyond transactional rewards into emotional and experiential brand connection.Partner cross-functionally to embed loyalty across retail, e-commerce, and marketing experiences.Clienteling & 1:1 Relationship ManagementOwn and scale the global clienteling strategy, positioning it as a key growth driver across retail channels.Partner with Retail leadership to enhance associate-driven selling through data, tools, and training.Define best practices for 1:1 outreach, appointment-based selling, and high-value customer engagement.Ensure clienteling is fully integrated into the broader CRM and loyalty ecosystem.Customer Data, Identity & Database GrowthOwn the global strategy for first-party data growth, customer identity, and data quality.Partner with Digital Product, Performance Marketing, and Technology teams to optimize data capture, consent, and enrichment.Lead the evolution of customer identity resolution and CDP capabilities (e.g., Amperity).Champion privacy-forward, future-ready data practices.Analytics, Insights & MeasurementDefine CRM and loyalty success metrics, including CLV, retention, engagement, and loyalty contribution.Translate customer data into actionable insights that inform strategy across marketing and retail.Partner with Analytics teams to build dashboards, forecasting models, and measurement frameworks.Foster a culture of test-and-learn and continuous optimization.Leadership & Cross-Functional PartnershipLead and develop a high-performing team across CRM, loyalty, and clienteling.Act as a key thought partner to senior leadership on customer strategy and growth.Collaborate closely with Digital Marketing, Creative, Technology, Analytics, and Regional teams to ensure aligned execution.Influence how CRM strategy is operationalized across all customer-facing channels.You’ll Need to Have:10–12+ years of experience in CRM, loyalty, and/or customer strategy within a global consumer brand.Proven experience building and evolving CRM foundations, including data, identity, and lifecycle strategy.Deep expertise in loyalty programs, clienteling, and customer data platforms (e.g., Amperity or similar CDPs).Strong understanding of how CRM strategy informs channel execution, without requiring direct channel ownership.Analytical mindset with the ability to translate data into strategic action.Experience operating in a complex, cross-functional, and global environment.We’d Love to See:Strong leadership skills with experience building and developing high-performing teams.Passion for customer experience, brand building, and innovationMK Perks:Generous Paid Time Off & Holiday ScheduleSummer FridaysInternal Mobility Across BrandsCross-brand DiscountExclusive Employee SalesFav 5 Cards (MK Discount for friends and family)401k MatchPaid Parental LeaveThrive Wellness ProgramCommuter BenefitsGym Discounts—The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.Compensation Range: 165,000.00 - 185,000.00 USD",1777648943000,"2026-05-01 17:22:54","2026-05-01T15:22:54.000Z",{"jsonldValid":12,"jsonld":9},{"id":102,"slug":103,"title":104,"companyname":105,"companylogo":106,"companyTagline":107,"companyIndustry":108,"city":109,"country":110,"remote":61,"employmentType":111,"department":32,"content_html":112,"content_text":113,"years":18,"createdAt":114,"updatedAtISO":115,"postedAtISO":116,"hasSalary":12,"salaryMin":117,"salaryMax":118,"currency":119,"schema":120},"80f965755adfce536b7df85d2ee5d7534f22d42db2dc6ce17f1ffd8d49e82c31","brand-marketing-manager-remote-in-canada-at-goodlife-fitness-bdb3efe6ad","Brand Marketing Manager - Remote in Canada","GoodLife Fitness","https://logo.clearbit.com/goodlifefitness.com","Inspiring Fitness and Changing Lives in Canada since 1979","Wellness and Fitness Services","London","Canada",[14],"\u003Cp>\u003Cb>Who is a Brand Marketing Manager?\u003C/b>\u003C/p>\u003Cp>The Brand Marketing Manager has a national strategic brand and sub-brand marketing focus and is a key liaison and subject matter expert between the marketing and operations teams. They will champion strategic multi-channel marketing plans (digital & traditional) for select internal business units in an effort to define short-term and long-term business goals and objectives, increase brand awareness and deliver innovative marketing ideas to challenge competition, drive leads and increase participation. Brand marketing portfolio ownership subject to change based on experience and qualifications.\u003C/p>\u003Cp>\u003Cb>What will you be doing?\u003C/b>\u003C/p>\u003Cul>\u003Cli>Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units.\u003C/li>\u003Cli>Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales support\u003C/li>\u003Cli>Identify unique marketing opportunities and scope of work to boost member awareness and engagement\u003C/li>\u003Cli>Act as a project manager - monitor project progress to ensure timelines are met and within defined budget parameters\u003C/li>\u003Cli>Support, collaborate and strategize on incoming requests\u003C/li>\u003Cli>Develop strategic marketing plans to increase market share and profitability.\u003C/li>\u003Cli>Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectives\u003C/li>\u003Cli>Has a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance success\u003C/li>\u003Cli>Conduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as needed\u003C/li>\u003Cli>Analyze, track and report brand campaign and/or project performance\u003C/li>\u003Cli>Monitor monthly KPI’s and provide recommendations to increase engagement and conversions\u003C/li>\u003Cli>Build monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiences\u003C/li>\u003Cli>Develop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.)\u003C/li>\u003Cli>Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere by\u003C/li>\u003Cli>Collaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Do you have what it takes?\u003C/b>\u003C/p>\u003Cul>\u003Cli>College diploma in related field\u003C/li>\u003Cli>5+ years experience in brand/marketing management in corporate B2C environments\u003C/li>\u003Cli>Strong understanding of branding and brand alignment\u003C/li>\u003Cli>Background in retail marketing, experiential and/or local area marketing\u003C/li>\u003Cli>Genuine passion for fitness and drive to succeed\u003C/li>\u003Cli>Knowledge of PowerPoint, Excel, Word and Adobe Acrobat\u003C/li>\u003Cli>Experience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing Automation\u003C/li>\u003Cli>Ability to examine, analyze and research competition and latest trends\u003C/li>\u003Cli>Exemplary written and oral communication skills\u003C/li>\u003Cli>Able to prioritize and execute tasks in a high-pressure environment\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What's in it for you?\u003C/b>\u003C/p>\u003Cul>\u003Cli>Ongoing training and development to ensure a long and successful career path\u003C/li>\u003Cli>Career advancement opportunities\u003C/li>\u003Cli>Competitive Total Rewards Package\u003C/li>\u003Cli>FREE Fitness membership\u003C/li>\u003Cli>Fun and energetic atmosphere to come to every day!\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable.\u003Cbr> \u003C/p>\u003Cp>\u003Cb>Compensation: \u003C/b>\u003C/p>It is expected that the selected candidate will start at a base salary of $78,000.  This position is eligible for bonuses in addition to the base salary.  The annual range of expected compensation for the position is $78,000 - $110,000 determined by performance, time in the position and variable compensation earned.\u003Cp>This job posting is for an existing vacancy.\u003C/p>\u003Ch1>\u003Cb>Diversity and Inclusion\u003C/b>\u003C/h1>\u003Cp>At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the \u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>recruitment/interview\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span> process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.\u003C/p>\u003Cp>\u003Cb>Recruitment Fraud Alert\u003C/b>\u003C/p>\u003Cp>Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.\u003C/p>\u003Cp>Protect yourself: \u003C/p>\u003Cp>GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will \u003Cb>never\u003C/b> be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.\u003C/p>\u003Cp>If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will \u003Cb>never\u003C/b> ask you to send this information via email, phone or text.\u003C/p>\u003Cp>Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.\u003C/p>","Who is a Brand Marketing Manager?The Brand Marketing Manager has a national strategic brand and sub-brand marketing focus and is a key liaison and subject matter expert between the marketing and operations teams. They will champion strategic multi-channel marketing plans (digital & traditional) for select internal business units in an effort to define short-term and long-term business goals and objectives, increase brand awareness and deliver innovative marketing ideas to challenge competition, drive leads and increase participation. Brand marketing portfolio ownership subject to change based on experience and qualifications.What will you be doing?Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units.Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales supportIdentify unique marketing opportunities and scope of work to boost member awareness and engagementAct as a project manager - monitor project progress to ensure timelines are met and within defined budget parametersSupport, collaborate and strategize on incoming requestsDevelop strategic marketing plans to increase market share and profitability.Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectivesHas a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance successConduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as neededAnalyze, track and report brand campaign and/or project performanceMonitor monthly KPI’s and provide recommendations to increase engagement and conversionsBuild monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiencesDevelop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.)Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere byCollaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.Do you have what it takes?College diploma in related field5+ years experience in brand/marketing management in corporate B2C environmentsStrong understanding of branding and brand alignmentBackground in retail marketing, experiential and/or local area marketingGenuine passion for fitness and drive to succeedKnowledge of PowerPoint, Excel, Word and Adobe AcrobatExperience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing AutomationAbility to examine, analyze and research competition and latest trendsExemplary written and oral communication skillsAble to prioritize and execute tasks in a high-pressure environmentWhat's in it for you?Ongoing training and development to ensure a long and successful career pathCareer advancement opportunitiesCompetitive Total Rewards PackageFREE Fitness membershipFun and energetic atmosphere to come to every day!At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. Compensation: It is expected that the selected candidate will start at a base salary of $78,000.  This position is eligible for bonuses in addition to the base salary.  The annual range of expected compensation for the position is $78,000 - $110,000 determined by performance, time in the position and variable compensation earned.This job posting is for an existing vacancy.Diversity and InclusionAt GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.Recruitment Fraud AlertMany companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.Protect yourself: GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will never ask you to send this information via email, phone or text.Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.",1777627472000,"2026-05-01 11:25:04","2026-05-01T09:25:04.000Z",78000,110000,"CAD",{"jsonldValid":12,"jsonld":9},1777770997566]