[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"$fGemfy5qGHaBgPtA-Vuins07UK7MAcPmYsHb6fmf8euA":3,"$fUcilAZFt7NEZyNVumfy5-Elvis4qcKBxszihNW0mDVU":29},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":24,"salaryMax":25,"currency":26,"schema":27},"69a9be97aeced2c34b161d7d4b634a95a4b7623657e859badef93b4e3d6e963f","sr-manager-retention-and-loyalty-at-keen-2c514cc28e","Sr. Manager, Retention & Loyalty","KEEN","https://logo.clearbit.com/keenfootwear.com","Driven by a passion for life outside, KEEN is a values driven footwear brand from Portland, Oregon.","Apparel & Fashion","Portland","United States",false,[16],"Full-time","Marketing","\u003Cp>\u003Cstrong>Job Summary\u003C/strong>\u003C/p>\n\u003Cp>The Senior Manager of Retention and Loyalty leads the execution and optimization of lifecycle marketing programs to drive repeat purchase, increase customer lifetime value (LTV), and strengthen brand engagement. This role supports a data-driven lifecycle ecosystem across owned channels, including email, SMS, and loyalty programs. They contribute to CRM audience strategy and segmentation and lead test-and-learn initiatives, using platforms such as Klaviyo, Shopify, and Yotpo to improve performance through data-driven insights. This role sets lifecycle and loyalty roadmaps while ensuring high-quality execution. They manage agency and technology partners and collaborate cross-functionally to deliver aligned programs. Primarily focused on North America, this role also contributes to CRM best practices across regions. Success is measured by improvements in retention, purchase frequency, and LTV.\u003C/p>\n\u003Cp>\u003Cstrong>Essential Functions\u003C/strong>\u003C/p>\n\u003Cp>Description\u003C/p>\n\u003Cul>\n\u003Cli>Leads the development and execution of retention and lifecycle marketing programs including CRM campaign calendar, automated journeys, and loyalty integration. Defines roadmap, prioritization, and success metrics across lifecycle stages (onboarding, engagement, retention, winback), ensuring programs drive measurable improvements in LTV and repeat purchase behavior. \u003C/li>\n\u003Cli>Drives the performance and optimization of the loyalty program. Defines program structure, benefits, and unique offerings to drive program engagement, consumer retention, and increased consumer value. Continuously evaluates program effectiveness through data and consumer insights, identifying opportunities to enhance engagement, differentiation, and financial impact. \u003C/li>\n\u003Cli>Leads the development and management of holistic consumer group strategies (e.g., VIP, professional, or community segments), including program design, and tailored experiences. Partners cross-functionally to ensure these programs are differentiated, scalable, and aligned with brand and commercial objectives. \u003C/li>\n\u003Cli>Develops and evolves advanced segmentation frameworks and behavior-based journeys in close collaboration with Analytics and Digital Experience. Champions a consumer group test-and-learn agenda across channels, leveraging A/B testing, audience insights, and performance data to continuously optimize messaging, timing, and consumer experience. \u003C/li>\n\u003Cli>Leverages consumer data, RFM analysis, and performance reporting to evaluate program effectiveness, identify growth opportunities, and inform strategic decision-making. Partners with analytics teams to enhance data models and measurement frameworks. \u003C/li>\n\u003Cli>Contributes to acquisition strategies via owned channels, driving high-quality list growth across eCommerce, retail, and other touchpoints, with a focus on long-term engagement and value creation. \u003C/li>\n\u003Cli>Manages agency and technology partners and serves as a key stakeholder in aligning lifecycle marketing with broader business objectives. \u003C/li>\n\u003Cli>Manages and develops a team responsible for executing lifecycle marketing initiatives. Partners cross-functionally with brand, product, merchandising, and analytics to ensure coordinated campaign delivery. Contributes insights and learnings to CRM best practices within the Digital Marketing center of excellence.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Please note this job description is not designed to contain a comprehensive listing of activities, duties, or \u003C/em>\u003Cem>responsibilities that are required of the employee for this job. Duties responsibilities and activities may \u003C/em>\u003Cem>change at any time with or without cause.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor's Degree in Business, Marketing, Communications, or related field required.\u003C/li>\n\u003Cli>Minimum six (6) of experience configuring and leveraging advanced capabilities in lifecycle marketing across email, SMS, and loyalty.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Knowledge, Skills, and Abilities\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience leveraging leading CRM, loyalty, and marketing automation platforms (e.g., Klaviyo), ecommerce platforms (e.g., Shopify), and loyalty technologies (e.g., Yotpo or similar) \u003C/li>\n\u003Cli>Familiarity with consumer data infrastructure and integrations across marketing and ecommerce systems \u003C/li>\n\u003Cli>Highly organized with the ability to manage multiple priorities, projects, and stakeholders in a fast-paced environment \u003C/li>\n\u003Cli>Advanced analytical skills with the ability to translate consumer data and insights into actionable strategies that drive measurable business outcomes \u003C/li>\n\u003Cli>Experience with experimentation frameworks (A/B testing, test-and-learn agendas) and performance optimization across lifecycle channels \u003C/li>\n\u003Cli>Proficiency in analytics and reporting tools (e.g., Google Analytics, Power BI or similar), with strong Excel skills for data analysis and modeling \u003C/li>\n\u003Cli>Proven ability to build, lead, and develop high-performing teams, fostering a culture of accountability, innovation, and continuous improvement \u003C/li>\n\u003Cli>Strong cross-functional collaborator with experience influencing stakeholders across brand, product, merchandising, and analytics teams \u003C/li>\n\u003Cli>Excellent communication and presentation skills, with the ability to translate complex data into clear, compelling narratives for all levels of the organization \u003C/li>\n\u003Cli>Ability to synthesize diverse perspectives and align teams around a unified vision and strategy \u003C/li>\n\u003Cli>Strong attention to detail paired with a strategic, big-picture mindset \u003C/li>\n\u003Cli>Self-directed and able to prioritize effectively while navigating ambiguity\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Travel Required: \u003C/strong>No\u003C/p>\n\u003Cp>\u003Cstrong>Base Salary: \u003C/strong>$144,000 - $153,000\u003C/p>\n\u003Cp>\u003Cem>This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why Work at KEEN:  \u003C/strong>Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect\u003Cstrong> \u003C/strong>the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  \u003Cbr>\u003Cstrong>\u003Cem>\u003Cbr>\u003C/em>\u003C/strong>\u003Cem>Fuerst Group, KEEN, and Chrome are equal opportunity employers.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.\u003C/em>\u003C/p>","Job Summary\nThe Senior Manager of Retention and Loyalty leads the execution and optimization of lifecycle marketing programs to drive repeat purchase, increase customer lifetime value (LTV), and strengthen brand engagement. This role supports a data-driven lifecycle ecosystem across owned channels, including email, SMS, and loyalty programs. They contribute to CRM audience strategy and segmentation and lead test-and-learn initiatives, using platforms such as Klaviyo, Shopify, and Yotpo to improve performance through data-driven insights. This role sets lifecycle and loyalty roadmaps while ensuring high-quality execution. They manage agency and technology partners and collaborate cross-functionally to deliver aligned programs. Primarily focused on North America, this role also contributes to CRM best practices across regions. Success is measured by improvements in retention, purchase frequency, and LTV.\nEssential Functions\nDescription\n\nLeads the development and execution of retention and lifecycle marketing programs including CRM campaign calendar, automated journeys, and loyalty integration. Defines roadmap, prioritization, and success metrics across lifecycle stages (onboarding, engagement, retention, winback), ensuring programs drive measurable improvements in LTV and repeat purchase behavior. \nDrives the performance and optimization of the loyalty program. Defines program structure, benefits, and unique offerings to drive program engagement, consumer retention, and increased consumer value. Continuously evaluates program effectiveness through data and consumer insights, identifying opportunities to enhance engagement, differentiation, and financial impact. \nLeads the development and management of holistic consumer group strategies (e.g., VIP, professional, or community segments), including program design, and tailored experiences. Partners cross-functionally to ensure these programs are differentiated, scalable, and aligned with brand and commercial objectives. \nDevelops and evolves advanced segmentation frameworks and behavior-based journeys in close collaboration with Analytics and Digital Experience. Champions a consumer group test-and-learn agenda across channels, leveraging A/B testing, audience insights, and performance data to continuously optimize messaging, timing, and consumer experience. \nLeverages consumer data, RFM analysis, and performance reporting to evaluate program effectiveness, identify growth opportunities, and inform strategic decision-making. Partners with analytics teams to enhance data models and measurement frameworks. \nContributes to acquisition strategies via owned channels, driving high-quality list growth across eCommerce, retail, and other touchpoints, with a focus on long-term engagement and value creation. \nManages agency and technology partners and serves as a key stakeholder in aligning lifecycle marketing with broader business objectives. \nManages and develops a team responsible for executing lifecycle marketing initiatives. Partners cross-functionally with brand, product, merchandising, and analytics to ensure coordinated campaign delivery. Contributes insights and learnings to CRM best practices within the Digital Marketing center of excellence.\n\nPlease note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.\nQualifications\n\nBachelor's Degree in Business, Marketing, Communications, or related field required.\nMinimum six (6) of experience configuring and leveraging advanced capabilities in lifecycle marketing across email, SMS, and loyalty.\n\nAny equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.\nKnowledge, Skills, and Abilities\n\nExperience leveraging leading CRM, loyalty, and marketing automation platforms (e.g., Klaviyo), ecommerce platforms (e.g., Shopify), and loyalty technologies (e.g., Yotpo or similar) \nFamiliarity with consumer data infrastructure and integrations across marketing and ecommerce systems \nHighly organized with the ability to manage multiple priorities, projects, and stakeholders in a fast-paced environment \nAdvanced analytical skills with the ability to translate consumer data and insights into actionable strategies that drive measurable business outcomes \nExperience with experimentation frameworks (A/B testing, test-and-learn agendas) and performance optimization across lifecycle channels \nProficiency in analytics and reporting tools (e.g., Google Analytics, Power BI or similar), with strong Excel skills for data analysis and modeling \nProven ability to build, lead, and develop high-performing teams, fostering a culture of accountability, innovation, and continuous improvement \nStrong cross-functional collaborator with experience influencing stakeholders across brand, product, merchandising, and analytics teams \nExcellent communication and presentation skills, with the ability to translate complex data into clear, compelling narratives for all levels of the organization \nAbility to synthesize diverse perspectives and align teams around a unified vision and strategy \nStrong attention to detail paired with a strategic, big-picture mindset \nSelf-directed and able to prioritize effectively while navigating ambiguity\n\nTravel Required: No\nBase Salary: $144,000 - $153,000\nThis range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.\nWhy Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  Fuerst Group, KEEN, and Chrome are equal opportunity employers.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.",0,1776159309000,"2026-04-14 11:36:33","2026-04-13T21:34:43.000Z",144000,153000,"USD",{"jsonldValid":14,"jsonld":28},"",{"jobs":30},[31,45,54,72,84,102],{"id":32,"slug":33,"title":34,"companyname":35,"companylogo":28,"city":36,"country":13,"remote":14,"employmentType":37,"department":17,"content_html":39,"content_text":40,"years":20,"createdAt":41,"updatedAtISO":42,"postedAtISO":43,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":26,"schema":44},"924ac65cf57eeaa0f08b370704038642ad4385e23bbbec35c68709e3137d4d8b","senior-cdp-crm-data-engineer-at-the-knot-worldwide-2a845b9de2","Senior CDP / CRM Data Engineer","the knot worldwide","New York City",[38],"Contract","\u003Cp>\u003Cstrong>WHAT WE DO MATTERS:\u003C/strong>\u003C/p>\n\u003Cp>At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\u003C/p>\n\u003Cp>\u003Cstrong>ABOUT THE ROLE AND OUR TEAM:\u003C/strong>\u003C/p>\n\u003Cp>The Knot Worldwide is looking for a highly motivated, Senior CDP / CRM Data Engineer with a passion for delivering value to the business, while helping to ensure that best practices are adopted and followed. You will be responsible for providing technical expertise and mentorship to the team—working on complex and challenging problems alongside other driven and talented team members.\u003C/p>\n\u003Cp>As a Senior CDP/CRM Data Engineer, you will serve as the technical bridge between our data infrastructure and marketing execution. You will partner closely with the CRM team to design scalable data models that prioritize high availability and data quality. Beyond CRM marketing, you will collaborate with Data Engineering, Product, and Core Engineering to build robust pipelines that capture the user behaviors driving our strategic goals. You will be responsible for orchestrating complex data flows across our CDP, internal APIs, and Data Warehouse to ensure a seamless, unified MarTech ecosystem.\u003C/p>\n\u003Cp>We have a small team, meaning you’ll own the full lifecycle of our MarTech data. As a key member of this team, you will implement and deliver data solutions in an iterative fashion, spanning the gap between raw data and marketing automation. You’ll work cross-functionally across all stages of the SDLC to ensure our MarTech ecosystem provides the high-quality, actionable data required to hit our strategic growth targets.\u003C/p>\n\u003Cp>If you are interested in building MarTech data infrastructure; providing performant and scalable services; and making complex integrations smooth, intuitive, and observable, we would love to speak with you.\u003C/p>\n\u003Cp>\u003Cstrong>RESPONSIBILITIES: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Work independently and as a senior member of a cross-disciplinary squad\u003C/li>\n\u003Cli>Collaborate closely with distributed teams in the United States\u003C/li>\n\u003Cli>Foster a culture of quality and ownership \u003C/li>\n\u003Cli>Contribute to the development of an evolving data model\u003C/li>\n\u003Cli>Leverage skills and experience to implement solid data delivery\u003C/li>\n\u003Cli>Connect data to multiple platforms outside of CRM\u003C/li>\n\u003Cli>Send data from a CDP to various platforms including CRM\u003C/li>\n\u003Cli>Create Audiences for CRM team\u003C/li>\n\u003Cli>Monitor data quality \u003C/li>\n\u003Cli>Provide mentorship to all members of the team, coaching team members on their personal and career development.\u003C/li>\n\u003Cli>Iterative development, including troubleshooting and performance optimization\u003C/li>\n\u003Cli>Work across multiple platforms\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>SUCCESSFUL SENIOR SOFTWARE ENGINEERING CANDIDATES HAVE:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5 or more years experience in data engineering, MarTech engineering, Marketing Automation or CDP operations\u003C/li>\n\u003Cli>Familiarity working with a CDP, including ingestion, transformation, identity resolution and activation\u003C/li>\n\u003Cli>Strong proficiency in SQL specifically working with Snowflake with familiarity with ETL, ETL processing and data pipelines\u003C/li>\n\u003Cli>Proficiency in Python or equivalent\u003C/li>\n\u003Cli>Familiarity with data modeling for APIs\u003C/li>\n\u003Cli>Strong proven experience in data modeling for behavioral based campaigns\u003C/li>\n\u003Cli>Experience working with Braze\u003C/li>\n\u003Cli>Experience working with CRM team\u003C/li>\n\u003Cli>Familiarity with multiple MarTech systems including MMPs such as Appsflyer or Branch, Ad platforms and Behavioural Analytics Platforms\u003C/li>\n\u003Cli>Working knowledge of consent, privacy and data governance such as GDPR and CCPA\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>WORK MODEL:\u003C/strong>\u003C/p>\n\u003Cp>This role is Together@TKWW-eligible. If you’re based in NYC, we follow a hybrid schedule, balancing in-office collaboration of days a week and work-from-home flexibility. If you’re in Austin, this position is remote for now, with the potential to shift to a hybrid model as our local team grows. This role includes on-call rotations to ensure the stability of our systems. Specific schedules and compensation will be discussed during the interview process.\u003C/p>\n\u003Cp>#LI-Hybrid\u003Cbr>#professional\u003C/p>\n\u003Cp>At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \u003C/p>\n\u003Cp>\u003Cstrong>WHAT WE LOVE ABOUT YOU:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Commit to our customers\u003C/strong>: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\u003C/li>\n\u003Cli>\u003Cstrong>Raise the bar:\u003C/strong> You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\u003C/li>\n\u003Cli>\u003Cstrong>Be all in:\u003C/strong> You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\u003C/li>\n\u003Cli>\u003Cstrong>Celebrate impact:\u003C/strong> You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHAT YOU LOVE ABOUT US:\u003C/strong>\u003C/p>\n\u003Cp>We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\u003C/p>\n\u003Cp>\u003Cstrong>Together@TKWW is our approach to hybrid work.\u003C/strong> It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>For Together@TKWW-eligible roles,\u003C/strong> this includes regular in-office time to foster collaboration and connection.\u003C/li>\n\u003Cli>\u003Cstrong>For roles not eligible for in-office expectations\u003C/strong>, we support connection through virtual collaboration and intentional gatherings.\u003C/li>\n\u003C/ul>\n\u003Cp>To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\u003C/p>\n\u003Cp>__\u003C/p>\n\u003Cp>\u003Cstrong>US Notice:\u003C/strong> The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.\u003Cbr>\u003Cbr>\u003Cstrong>Privacy Notice:\u003C/strong>  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. \u003C/p>","WHAT WE DO MATTERS:\nAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\nABOUT THE ROLE AND OUR TEAM:\nThe Knot Worldwide is looking for a highly motivated, Senior CDP / CRM Data Engineer with a passion for delivering value to the business, while helping to ensure that best practices are adopted and followed. You will be responsible for providing technical expertise and mentorship to the team—working on complex and challenging problems alongside other driven and talented team members.\nAs a Senior CDP/CRM Data Engineer, you will serve as the technical bridge between our data infrastructure and marketing execution. You will partner closely with the CRM team to design scalable data models that prioritize high availability and data quality. Beyond CRM marketing, you will collaborate with Data Engineering, Product, and Core Engineering to build robust pipelines that capture the user behaviors driving our strategic goals. You will be responsible for orchestrating complex data flows across our CDP, internal APIs, and Data Warehouse to ensure a seamless, unified MarTech ecosystem.\nWe have a small team, meaning you’ll own the full lifecycle of our MarTech data. As a key member of this team, you will implement and deliver data solutions in an iterative fashion, spanning the gap between raw data and marketing automation. You’ll work cross-functionally across all stages of the SDLC to ensure our MarTech ecosystem provides the high-quality, actionable data required to hit our strategic growth targets.\nIf you are interested in building MarTech data infrastructure; providing performant and scalable services; and making complex integrations smooth, intuitive, and observable, we would love to speak with you.\nRESPONSIBILITIES: \n\nWork independently and as a senior member of a cross-disciplinary squad\nCollaborate closely with distributed teams in the United States\nFoster a culture of quality and ownership \nContribute to the development of an evolving data model\nLeverage skills and experience to implement solid data delivery\nConnect data to multiple platforms outside of CRM\nSend data from a CDP to various platforms including CRM\nCreate Audiences for CRM team\nMonitor data quality \nProvide mentorship to all members of the team, coaching team members on their personal and career development.\nIterative development, including troubleshooting and performance optimization\nWork across multiple platforms\n\n \nSUCCESSFUL SENIOR SOFTWARE ENGINEERING CANDIDATES HAVE:\n\n5 or more years experience in data engineering, MarTech engineering, Marketing Automation or CDP operations\nFamiliarity working with a CDP, including ingestion, transformation, identity resolution and activation\nStrong proficiency in SQL specifically working with Snowflake with familiarity with ETL, ETL processing and data pipelines\nProficiency in Python or equivalent\nFamiliarity with data modeling for APIs\nStrong proven experience in data modeling for behavioral based campaigns\nExperience working with Braze\nExperience working with CRM team\nFamiliarity with multiple MarTech systems including MMPs such as Appsflyer or Branch, Ad platforms and Behavioural Analytics Platforms\nWorking knowledge of consent, privacy and data governance such as GDPR and CCPA\n\n \nWORK MODEL:\nThis role is Together@TKWW-eligible. If you’re based in NYC, we follow a hybrid schedule, balancing in-office collaboration of days a week and work-from-home flexibility. If you’re in Austin, this position is remote for now, with the potential to shift to a hybrid model as our local team grows. This role includes on-call rotations to ensure the stability of our systems. Specific schedules and compensation will be discussed during the interview process.\n#LI-Hybrid#professional\nAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \nWHAT WE LOVE ABOUT YOU:\n\nCommit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\nRaise the bar: You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\nBe all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\nCelebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\n\nWHAT YOU LOVE ABOUT US:\nWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\nTogether@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\n\nFor Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.\nFor roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.\n\nTo facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\n__\nUS Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.",1776267583000,"2026-04-15 17:41:24","2026-04-10T09:00:32.000Z",{"jsonldValid":14,"jsonld":28},{"id":46,"slug":47,"title":34,"companyname":35,"companylogo":28,"city":48,"country":13,"remote":14,"employmentType":49,"department":17,"content_html":50,"content_text":51,"years":20,"createdAt":41,"updatedAtISO":42,"postedAtISO":52,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":26,"schema":53},"9043532f40014cd09754efefd79eaff8e4be80173bdd33987f9d9e7d40d368e3","senior-cdp-crm-data-engineer-at-the-knot-worldwide-7f3d1ae064","Austin",[38],"\u003Cp>\u003Cstrong>WHAT WE DO MATTERS:\u003C/strong>\u003C/p>\n\u003Cp>At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\u003C/p>\n\u003Cp>\u003Cstrong>ABOUT THE ROLE AND OUR TEAM:\u003C/strong>\u003C/p>\n\u003Cp>The Knot Worldwide is looking for a highly motivated, Senior CDP / CRM Data Engineer with a passion for delivering value to the business, while helping to ensure that best practices are adopted and followed. You will be responsible for providing technical expertise and mentorship to the team—working on complex and challenging problems alongside other driven and talented team members.\u003C/p>\n\u003Cp>As a Senior CDP/CRM Data Engineer, you will serve as the technical bridge between our data infrastructure and marketing execution. You will partner closely with the CRM team to design scalable data models that prioritize high availability and data quality. Beyond CRM marketing, you will collaborate with Data Engineering, Product, and Core Engineering to build robust pipelines that capture the user behaviors driving our strategic goals. You will be responsible for orchestrating complex data flows across our CDP, internal APIs, and Data Warehouse to ensure a seamless, unified MarTech ecosystem.\u003C/p>\n\u003Cp>We have a small team, meaning you’ll own the full lifecycle of our MarTech data. As a key member of this team, you will implement and deliver data solutions in an iterative fashion, spanning the gap between raw data and marketing automation. You’ll work cross-functionally across all stages of the SDLC to ensure our MarTech ecosystem provides the high-quality, actionable data required to hit our strategic growth targets.\u003C/p>\n\u003Cp>If you are interested in building MarTech data infrastructure; providing performant and scalable services; and making complex integrations smooth, intuitive, and observable, we would love to speak with you.\u003C/p>\n\u003Cp>\u003Cstrong>RESPONSIBILITIES: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Work independently and as a senior member of a cross-disciplinary squad\u003C/li>\n\u003Cli>Collaborate closely with distributed teams in the United States\u003C/li>\n\u003Cli>Foster a culture of quality and ownership \u003C/li>\n\u003Cli>Contribute to the development of an evolving data model\u003C/li>\n\u003Cli>Leverage skills and experience to implement solid data delivery\u003C/li>\n\u003Cli>Connect data to multiple platforms outside of CRM\u003C/li>\n\u003Cli>Send data from a CDP to various platforms including CRM\u003C/li>\n\u003Cli>Create Audiences for CRM team\u003C/li>\n\u003Cli>Monitor data quality \u003C/li>\n\u003Cli>Provide mentorship to all members of the team, coaching team members on their personal and career development.\u003C/li>\n\u003Cli>Iterative development, including troubleshooting and performance optimization\u003C/li>\n\u003Cli>Work across multiple platforms\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>SUCCESSFUL SENIOR SOFTWARE ENGINEERING CANDIDATES HAVE:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5 or more years experience in data engineering, MarTech engineering, Marketing Automation or CDP operations\u003C/li>\n\u003Cli>Familiarity working with a CDP, including ingestion, transformation, identity resolution and activation\u003C/li>\n\u003Cli>Strong proficiency in SQL specifically working with Snowflake with familiarity with ETL, ETL processing and data pipelines\u003C/li>\n\u003Cli>Proficiency in Python or equivalent\u003C/li>\n\u003Cli>Familiarity with data modeling for APIs\u003C/li>\n\u003Cli>Strong proven experience in data modeling for behavioral based campaigns\u003C/li>\n\u003Cli>Experience working with Braze\u003C/li>\n\u003Cli>Experience working with CRM team\u003C/li>\n\u003Cli>Familiarity with multiple MarTech systems including MMPs such as Appsflyer or Branch, Ad platforms and Behavioural Analytics Platforms\u003C/li>\n\u003Cli>Working knowledge of consent, privacy and data governance such as GDPR and CCPA\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>WORK MODEL:\u003C/strong>\u003C/p>\n\u003Cp>This role is Together@TKWW-eligible. If you’re based in NYC, we follow a hybrid schedule, balancing in-office collaboration of days a week and work-from-home flexibility. If you’re in Austin, this position is remote for now, with the potential to shift to a hybrid model as our local team grows. This role includes on-call rotations to ensure the stability of our systems. Specific schedules and compensation will be discussed during the interview process.\u003C/p>\n\u003Cp>#LI-Remote \u003Cbr>#professional\u003C/p>\n\u003Cp>At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \u003C/p>\n\u003Cp>\u003Cstrong>WHAT WE LOVE ABOUT YOU:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Commit to our customers\u003C/strong>: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\u003C/li>\n\u003Cli>\u003Cstrong>Raise the bar:\u003C/strong> You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\u003C/li>\n\u003Cli>\u003Cstrong>Be all in:\u003C/strong> You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\u003C/li>\n\u003Cli>\u003Cstrong>Celebrate impact:\u003C/strong> You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>WHAT YOU LOVE ABOUT US:\u003C/strong>\u003C/p>\n\u003Cp>We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\u003C/p>\n\u003Cp>\u003Cstrong>Together@TKWW is our approach to hybrid work.\u003C/strong> It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>For Together@TKWW-eligible roles,\u003C/strong> this includes regular in-office time to foster collaboration and connection.\u003C/li>\n\u003Cli>\u003Cstrong>For roles not eligible for in-office expectations\u003C/strong>, we support connection through virtual collaboration and intentional gatherings.\u003C/li>\n\u003C/ul>\n\u003Cp>To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\u003C/p>\n\u003Cp>__\u003C/p>\n\u003Cp>\u003Cstrong>US Notice:\u003C/strong> The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.\u003Cbr>\u003Cbr>\u003Cstrong>Privacy Notice:\u003C/strong>  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. \u003C/p>","WHAT WE DO MATTERS:\nAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.\nABOUT THE ROLE AND OUR TEAM:\nThe Knot Worldwide is looking for a highly motivated, Senior CDP / CRM Data Engineer with a passion for delivering value to the business, while helping to ensure that best practices are adopted and followed. You will be responsible for providing technical expertise and mentorship to the team—working on complex and challenging problems alongside other driven and talented team members.\nAs a Senior CDP/CRM Data Engineer, you will serve as the technical bridge between our data infrastructure and marketing execution. You will partner closely with the CRM team to design scalable data models that prioritize high availability and data quality. Beyond CRM marketing, you will collaborate with Data Engineering, Product, and Core Engineering to build robust pipelines that capture the user behaviors driving our strategic goals. You will be responsible for orchestrating complex data flows across our CDP, internal APIs, and Data Warehouse to ensure a seamless, unified MarTech ecosystem.\nWe have a small team, meaning you’ll own the full lifecycle of our MarTech data. As a key member of this team, you will implement and deliver data solutions in an iterative fashion, spanning the gap between raw data and marketing automation. You’ll work cross-functionally across all stages of the SDLC to ensure our MarTech ecosystem provides the high-quality, actionable data required to hit our strategic growth targets.\nIf you are interested in building MarTech data infrastructure; providing performant and scalable services; and making complex integrations smooth, intuitive, and observable, we would love to speak with you.\nRESPONSIBILITIES: \n\nWork independently and as a senior member of a cross-disciplinary squad\nCollaborate closely with distributed teams in the United States\nFoster a culture of quality and ownership \nContribute to the development of an evolving data model\nLeverage skills and experience to implement solid data delivery\nConnect data to multiple platforms outside of CRM\nSend data from a CDP to various platforms including CRM\nCreate Audiences for CRM team\nMonitor data quality \nProvide mentorship to all members of the team, coaching team members on their personal and career development.\nIterative development, including troubleshooting and performance optimization\nWork across multiple platforms\n\n \nSUCCESSFUL SENIOR SOFTWARE ENGINEERING CANDIDATES HAVE:\n\n5 or more years experience in data engineering, MarTech engineering, Marketing Automation or CDP operations\nFamiliarity working with a CDP, including ingestion, transformation, identity resolution and activation\nStrong proficiency in SQL specifically working with Snowflake with familiarity with ETL, ETL processing and data pipelines\nProficiency in Python or equivalent\nFamiliarity with data modeling for APIs\nStrong proven experience in data modeling for behavioral based campaigns\nExperience working with Braze\nExperience working with CRM team\nFamiliarity with multiple MarTech systems including MMPs such as Appsflyer or Branch, Ad platforms and Behavioural Analytics Platforms\nWorking knowledge of consent, privacy and data governance such as GDPR and CCPA\n\n \nWORK MODEL:\nThis role is Together@TKWW-eligible. If you’re based in NYC, we follow a hybrid schedule, balancing in-office collaboration of days a week and work-from-home flexibility. If you’re in Austin, this position is remote for now, with the potential to shift to a hybrid model as our local team grows. This role includes on-call rotations to ensure the stability of our systems. Specific schedules and compensation will be discussed during the interview process.\n#LI-Remote #professional\nAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   \nWHAT WE LOVE ABOUT YOU:\n\nCommit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.\nRaise the bar: You define \"great\" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.\nBe all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.\nCelebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.\n\nWHAT YOU LOVE ABOUT US:\nWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.\nTogether@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.\n\nFor Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.\nFor roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.\n\nTo facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.\n__\nUS Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.","2026-04-10T09:00:11.000Z",{"jsonldValid":14,"jsonld":28},{"id":55,"slug":56,"title":57,"companyname":58,"companylogo":59,"companyTagline":60,"companyIndustry":61,"city":62,"country":13,"remote":14,"employmentType":63,"department":64,"content_html":65,"content_text":66,"years":20,"createdAt":41,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":69,"salaryMax":70,"currency":26,"schema":71},"59d050ccf2eb5b34f86ed33645818549f8ed29c364d67a941720385581450f0e","senior-marketing-data-analyst-at-aftership-4bbaf23c6c","Senior Marketing Data Analyst","AfterShip","https://logo.clearbit.com/aftership.com","Achieve a world-class post-purchase customer experience with AfterShip 📦","Software Development","California",[16],"Data","\u003Cp>\u003Cstrong>About Us\u003C/strong>\u003C/p>\n\u003Cp>AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.\u003C/p>\n\u003Cp>AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system - giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.\u003C/p>\n\u003Cp>AfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses - including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten - rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.\u003C/p>\n\u003Cp>Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.\u003C/p>\n\u003Cp>\u003Cstrong>Your Mission: \u003C/strong>\u003C/p>\n\u003Cp>We’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels.\u003C/p>\n\u003Cp>You will act as the analytical engine of the marketing team, translating data into insights that drive decision-making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance.\u003C/p>\n\u003Cp>You’ll work cross-functionally to drive impact across the business:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Product Marketing Manager (PMM):\u003C/strong> Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance\u003C/li>\n\u003Cli>\u003Cstrong>Marketing (Brand, Content, Social):\u003C/strong> Quantify top-of-funnel impact and connect brand efforts to conversion outcomes\u003C/li>\n\u003Cli>\u003Cstrong>Sales/CRM:\u003C/strong> Support lead scoring and retention optimization\u003C/li>\n\u003Cli>\u003Cstrong>Finance:\u003C/strong> Align marketing spend with revenue performance and LTV \u003C/li>\n\u003C/ul>\n\u003Cp>You’ll report to the Data Analyst Manager and be part of the Data Engineering pod. This role may require collaboration across global teams outside of standard working hours 1-2 times per week.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Brand & Content Attribution:\u003C/strong> Work with the \u003Cstrong>Marketing Team\u003C/strong> to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.\u003C/li>\n\u003Cli>\u003Cstrong>Funnel Optimization:\u003C/strong> Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.\u003C/li>\n\u003Cli>\u003Cstrong>Audience Segmentation:\u003C/strong> Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.\u003C/li>\n\u003Cli>\u003Cstrong>GTM & Launch Analytics:\u003C/strong> Partner with \u003Cstrong>Product Marketing\u003C/strong> to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.\u003C/li>\n\u003Cli>\u003Cstrong>Data Infrastructure:\u003C/strong> Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.\u003C/li>\n\u003Cli>\u003Cstrong>Holistic Reporting:\u003C/strong> Maintain a centralized \"Marketing Source of Truth\" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who We're Looking For\u003C/strong>\u003Cstrong>:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Experience\u003C/strong>: 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).\u003C/li>\n\u003Cli>\u003Cstrong>Toolbox\u003C/strong>: Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.\u003C/li>\n\u003Cli>\u003Cstrong>Statistical Foundation\u003C/strong>: A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.\u003C/li>\n\u003Cli>\u003Cstrong>The Entrepreneurial Builder:\u003C/strong> You thrive in \"zero-to-one\" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.\u003C/li>\n\u003Cli>\u003Cstrong>A \"High-Agency\" Operator:\u003C/strong> When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales. \u003C/li>\n\u003Cli>\u003Cstrong>The Full-Stack Thinker:\u003C/strong> You possess the rare ability to switch between \"Builder Mode\" (setting up pipelines, ETLs, and data schemas) and \"Insight Mode\" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.\u003C/li>\n\u003Cli>\u003Cstrong>Language Skills:\u003C/strong> Fluency in English (required), fluency in Mandarin a plus\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why You Should Join Us: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Great Place to Work Certified:\u003C/strong> We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.\u003C/li>\n\u003Cli>\u003Cstrong>Innovative & Inclusive Culture:\u003C/strong> Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.\u003C/li>\n\u003Cli>\u003Cstrong>Ambitious Mission with Real Impact:\u003C/strong> Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.\u003C/li>\n\u003Cli>\u003Cstrong>Thrive & Grow:\u003C/strong> There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Work Setup\u003C/strong>: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Perks:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation\u003C/li>\n\u003Cli>Remote-first work setups\u003C/li>\n\u003Cli>Healthcare coverage offered from day 1\u003C/li>\n\u003Cli>Retirement plans including company match\u003C/li>\n\u003Cli>Unlimited PTO\u003C/li>\n\u003Cli>Annual learning & wellness benefit\u003C/li>\n\u003Cli>Monthly book perk\u003C/li>\n\u003Cli>Career progression & professional development\u003C/li>\n\u003Cli>In-office lunch and commuter benefits for those located in our hub locations\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Salary range for this role:\u003C/strong> USD $157,000 - $180,000\u003C/p>\n\u003Cp>\u003Cem>We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>We believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Our hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>This job posting is for a new position. \u003C/em>\u003C/p>","About Us\nAfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.\nAfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system - giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.\nAfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses - including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten - rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.\nBuilt for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.\nYour Mission: \nWe’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels.\nYou will act as the analytical engine of the marketing team, translating data into insights that drive decision-making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance.\nYou’ll work cross-functionally to drive impact across the business:\n\nProduct Marketing Manager (PMM): Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance\nMarketing (Brand, Content, Social): Quantify top-of-funnel impact and connect brand efforts to conversion outcomes\nSales/CRM: Support lead scoring and retention optimization\nFinance: Align marketing spend with revenue performance and LTV \n\nYou’ll report to the Data Analyst Manager and be part of the Data Engineering pod. This role may require collaboration across global teams outside of standard working hours 1-2 times per week.\nWhat You’ll Do: \n\nBrand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.\nFunnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.\nAudience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.\nGTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.\nData Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.\nHolistic Reporting: Maintain a centralized \"Marketing Source of Truth\" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.\n\nWho We're Looking For:\n\nExperience: 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).\nToolbox: Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.\nStatistical Foundation: A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.\nThe Entrepreneurial Builder: You thrive in \"zero-to-one\" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.\nA \"High-Agency\" Operator: When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales. \nThe Full-Stack Thinker: You possess the rare ability to switch between \"Builder Mode\" (setting up pipelines, ETLs, and data schemas) and \"Insight Mode\" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.\nLanguage Skills: Fluency in English (required), fluency in Mandarin a plus\n\nAt AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.\nWhy You Should Join Us: \n\nGreat Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.\nInnovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.\nAmbitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.\nThrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.\nFlexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.\n\nPerks:\n\nCompetitive compensation\nRemote-first work setups\nHealthcare coverage offered from day 1\nRetirement plans including company match\nUnlimited PTO\nAnnual learning & wellness benefit\nMonthly book perk\nCareer progression & professional development\nIn-office lunch and commuter benefits for those located in our hub locations\n\nSalary range for this role: USD $157,000 - $180,000\nWe are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.\nWe believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible. \nOur hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.\nThis job posting is for a new position.","2026-04-15 17:41:25","2026-04-15T15:24:46.000Z",157000,180000,{"jsonldValid":14,"jsonld":28},{"id":73,"slug":74,"title":57,"companyname":58,"companylogo":59,"companyTagline":60,"companyIndustry":61,"city":75,"country":76,"remote":14,"employmentType":77,"department":64,"content_html":78,"content_text":79,"years":20,"createdAt":41,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":80,"salaryMax":81,"currency":82,"schema":83},"ee4cd0de2e3d153e79110040ffd04736928b42cf3adf76c452619b1860aed70c","senior-marketing-data-analyst-at-aftership-cea9ddabae","Vancouver","Canada",[16],"\u003Cp>\u003Cstrong>About Us\u003C/strong>\u003C/p>\n\u003Cp>AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.\u003C/p>\n\u003Cp>AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system - giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.\u003C/p>\n\u003Cp>AfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses - including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten - rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.\u003C/p>\n\u003Cp>Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.\u003C/p>\n\u003Cp>\u003Cstrong>Your Mission: \u003C/strong>\u003C/p>\n\u003Cp>We’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels.\u003C/p>\n\u003Cp>You will act as the analytical engine of the marketing team, translating data into insights that drive decision-making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance.\u003C/p>\n\u003Cp>You’ll work cross-functionally to drive impact across the business:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Product Marketing Manager (PMM):\u003C/strong> Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance\u003C/li>\n\u003Cli>\u003Cstrong>Marketing (Brand, Content, Social):\u003C/strong> Quantify top-of-funnel impact and connect brand efforts to conversion outcomes\u003C/li>\n\u003Cli>\u003Cstrong>Sales/CRM:\u003C/strong> Support lead scoring and retention optimization\u003C/li>\n\u003Cli>\u003Cstrong>Finance:\u003C/strong> Align marketing spend with revenue performance and LTV \u003C/li>\n\u003C/ul>\n\u003Cp>You’ll report to the Data Analyst Manager and be part of the Data Engineering pod. This role may require collaboration across global teams outside of standard working hours 1-2 times per week.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Brand & Content Attribution:\u003C/strong> Work with the \u003Cstrong>Marketing Team\u003C/strong> to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.\u003C/li>\n\u003Cli>\u003Cstrong>Funnel Optimization:\u003C/strong> Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.\u003C/li>\n\u003Cli>\u003Cstrong>Audience Segmentation:\u003C/strong> Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.\u003C/li>\n\u003Cli>\u003Cstrong>GTM & Launch Analytics:\u003C/strong> Partner with \u003Cstrong>Product Marketing\u003C/strong> to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.\u003C/li>\n\u003Cli>\u003Cstrong>Data Infrastructure:\u003C/strong> Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.\u003C/li>\n\u003Cli>\u003Cstrong>Holistic Reporting:\u003C/strong> Maintain a centralized \"Marketing Source of Truth\" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who We're Looking For\u003C/strong>\u003Cstrong>:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Experience\u003C/strong>: 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).\u003C/li>\n\u003Cli>\u003Cstrong>Toolbox\u003C/strong>: Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.\u003C/li>\n\u003Cli>\u003Cstrong>Statistical Foundation\u003C/strong>: A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.\u003C/li>\n\u003Cli>\u003Cstrong>The Entrepreneurial Builder:\u003C/strong> You thrive in \"zero-to-one\" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.\u003C/li>\n\u003Cli>\u003Cstrong>A \"High-Agency\" Operator:\u003C/strong> When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales. \u003C/li>\n\u003Cli>\u003Cstrong>The Full-Stack Thinker:\u003C/strong> You possess the rare ability to switch between \"Builder Mode\" (setting up pipelines, ETLs, and data schemas) and \"Insight Mode\" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.\u003C/li>\n\u003Cli>\u003Cstrong>Language Skills:\u003C/strong> Fluency in English (required), fluency in Mandarin a plus\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why You Should Join Us: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Great Place to Work Certified:\u003C/strong> We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.\u003C/li>\n\u003Cli>\u003Cstrong>Innovative & Inclusive Culture:\u003C/strong> Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.\u003C/li>\n\u003Cli>\u003Cstrong>Ambitious Mission with Real Impact:\u003C/strong> Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.\u003C/li>\n\u003Cli>\u003Cstrong>Thrive & Grow:\u003C/strong> There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Work Setup\u003C/strong>: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Perks:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive compensation\u003C/li>\n\u003Cli>Remote-first work setups\u003C/li>\n\u003Cli>Healthcare coverage offered from day 1\u003C/li>\n\u003Cli>Retirement plans including company match\u003C/li>\n\u003Cli>Unlimited PTO\u003C/li>\n\u003Cli>Annual learning & wellness benefit\u003C/li>\n\u003Cli>Monthly book perk\u003C/li>\n\u003Cli>Career progression & professional development\u003C/li>\n\u003Cli>In-office lunch and commuter benefits for those located in our hub locations\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Salary range for this role:\u003C/strong> CAD $141,000 - $165,000\u003C/p>\n\u003Cp>\u003Cem>We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>We believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Our hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>This job posting is for a new position. \u003C/em>\u003C/p>","About Us\nAfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.\nAfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system - giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.\nAfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses - including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten - rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.\nBuilt for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.\nYour Mission: \nWe’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels.\nYou will act as the analytical engine of the marketing team, translating data into insights that drive decision-making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance.\nYou’ll work cross-functionally to drive impact across the business:\n\nProduct Marketing Manager (PMM): Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance\nMarketing (Brand, Content, Social): Quantify top-of-funnel impact and connect brand efforts to conversion outcomes\nSales/CRM: Support lead scoring and retention optimization\nFinance: Align marketing spend with revenue performance and LTV \n\nYou’ll report to the Data Analyst Manager and be part of the Data Engineering pod. This role may require collaboration across global teams outside of standard working hours 1-2 times per week.\nWhat You’ll Do: \n\nBrand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.\nFunnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.\nAudience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.\nGTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.\nData Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.\nHolistic Reporting: Maintain a centralized \"Marketing Source of Truth\" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.\n\nWho We're Looking For:\n\nExperience: 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).\nToolbox: Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.\nStatistical Foundation: A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.\nThe Entrepreneurial Builder: You thrive in \"zero-to-one\" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.\nA \"High-Agency\" Operator: When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales. \nThe Full-Stack Thinker: You possess the rare ability to switch between \"Builder Mode\" (setting up pipelines, ETLs, and data schemas) and \"Insight Mode\" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.\nLanguage Skills: Fluency in English (required), fluency in Mandarin a plus\n\nAt AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.\nWhy You Should Join Us: \n\nGreat Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.\nInnovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.\nAmbitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.\nThrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.\nFlexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.\n\nPerks:\n\nCompetitive compensation\nRemote-first work setups\nHealthcare coverage offered from day 1\nRetirement plans including company match\nUnlimited PTO\nAnnual learning & wellness benefit\nMonthly book perk\nCareer progression & professional development\nIn-office lunch and commuter benefits for those located in our hub locations\n\nSalary range for this role: CAD $141,000 - $165,000\nWe are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.\nWe believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible. \nOur hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.\nThis job posting is for a new position.",141000,165000,"CAD",{"jsonldValid":14,"jsonld":28},{"id":85,"slug":86,"title":87,"companyname":88,"companylogo":89,"companyTagline":90,"companyIndustry":61,"city":91,"country":92,"remote":93,"employmentType":94,"department":17,"content_html":95,"content_text":96,"years":20,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":100,"schema":101},"cd8d91e364306358852569074f2ab1e4201ce2c86c71a25ec480b66c9bb069e2","associate-content-writer-at-motive-a92a702489","Associate Content Writer","Motive","https://logo.clearbit.com/keeptruckin.com","Motive combines IoT hardware with AI-powered applications to connect and automate physical operations.","Pakistan - Remote","Pakistan",true,[16],"\u003Cp>\u003Cstrong>Who we are:\u003C/strong>\u003C/p>\n\u003Cp>Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.\u003C/p>\n\u003Cp>Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.\u003C/p>\n\u003Cp>Visit gomotive.com to learn more.\u003C/p>\u003Ch3>\u003Cstrong>About the Role:\u003C/strong>\u003C/h3>\n\u003Cp>As a Motive Technical Documentation Writer, you will develop, edit, and maintain customer-facing Help Center articles that empower users to get the most from our products. Working closely with cross-functional product and support teams, you’ll gather essential insights and translate them into clear, helpful content for a non-technical audience.\u003C/p>\n\u003Cp>Your responsibilities will go beyond writing—you will contribute to ongoing knowledge management initiatives, recommend improvements to the Help Center experience, and ensure our support content remains accurate and user-friendly. You’ll also have opportunities to participate in a range of collaborative projects, such as Help Center coding tasks, reporting on content metrics, supporting SEO strategy, contributing to user experience (UX) research, designing chatbot flows, and crafting video scripts.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Create, update, and maintain high-quality Help Center support articles, ensuring clarity, consistency, and accuracy.\u003C/li>\n\u003Cli>Prepare well-structured drafts in the Content Management System (CMS) and edit images for articles, submitting content for review and approval.\u003C/li>\n\u003Cli>Collaborate with cross-functional teams to gather product information and develop new support content that meets customer needs.\u003C/li>\n\u003Cli>Contribute to technical and strategic initiatives, including Help Center coding (JavaScript, HTML, CSS), SEO optimization, data analysis, chatbot flows, and industry research.\u003C/li>\n\u003Cli>Identify content gaps, implement process improvements, and own projects that enhance the Help Center and overall customer experience.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cbr>What We’re Looking For: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>2+ years of relevant experience\u003C/li>\n\u003Cli>Bachelors degree in Communications, Writing, Media, Computer Science, Engineering or similar degrees\u003C/li>\n\u003Cli>Technical experience with SaaS and/or Hardware products\u003C/li>\n\u003Cli>Experience with Google product suite (Drive, Docs, Sheets, Gmail, etc)\u003C/li>\n\u003Cli>Hands-on experience with Content management system like zendesk/wordpress/hubspot\u003C/li>\n\u003Cli>Experience with SEO implementation \u003C/li>\n\u003C/ul>\u003Cp>\u003Cem>Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Please review our Candidate Privacy Notice here.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>UK Candidate Privacy Notice here.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. \u003C/em>\u003C/p>","Who we are:\nMotive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.\nMotive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.\nVisit gomotive.com to learn more.About the Role:\nAs a Motive Technical Documentation Writer, you will develop, edit, and maintain customer-facing Help Center articles that empower users to get the most from our products. Working closely with cross-functional product and support teams, you’ll gather essential insights and translate them into clear, helpful content for a non-technical audience.\nYour responsibilities will go beyond writing—you will contribute to ongoing knowledge management initiatives, recommend improvements to the Help Center experience, and ensure our support content remains accurate and user-friendly. You’ll also have opportunities to participate in a range of collaborative projects, such as Help Center coding tasks, reporting on content metrics, supporting SEO strategy, contributing to user experience (UX) research, designing chatbot flows, and crafting video scripts.\nWhat You’ll Do: \n\nCreate, update, and maintain high-quality Help Center support articles, ensuring clarity, consistency, and accuracy.\nPrepare well-structured drafts in the Content Management System (CMS) and edit images for articles, submitting content for review and approval.\nCollaborate with cross-functional teams to gather product information and develop new support content that meets customer needs.\nContribute to technical and strategic initiatives, including Help Center coding (JavaScript, HTML, CSS), SEO optimization, data analysis, chatbot flows, and industry research.\nIdentify content gaps, implement process improvements, and own projects that enhance the Help Center and overall customer experience.\n\nWhat We’re Looking For: \n\n2+ years of relevant experience\nBachelors degree in Communications, Writing, Media, Computer Science, Engineering or similar degrees\nTechnical experience with SaaS and/or Hardware products\nExperience with Google product suite (Drive, Docs, Sheets, Gmail, etc)\nHands-on experience with Content management system like zendesk/wordpress/hubspot\nExperience with SEO implementation \nCreating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. \nPlease review our Candidate Privacy Notice here.\nUK Candidate Privacy Notice here.\nThe applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.",1776181074000,"2026-04-14 17:38:17","2026-04-14T13:11:56.000Z","PKR",{"jsonldValid":14,"jsonld":28},{"id":103,"slug":104,"title":105,"companyname":106,"companylogo":107,"companyTagline":108,"companyIndustry":61,"city":109,"country":110,"remote":14,"employmentType":111,"department":17,"content_html":112,"content_text":113,"years":20,"createdAt":97,"updatedAtISO":98,"postedAtISO":114,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":115,"schema":116},"efa40e23f89a71971c1bfdd16afd6c7e9377231f5875f75693e916eef5cd6f62","lead-customer-growth-marketing-manager-at-sprinklr-1951efc947","Lead Customer Growth Marketing Manager","Sprinklr","https://logo.clearbit.com/sprinklr.com","Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM).","India - Karnataka - Bangalore","India",[16],"\u003Cp>Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. \u003C/p>\u003Cp>By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. \u003C/p>\u003Cp>Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. \u003C/p>\u003Ch2>\u003Cb>Job Description\u003C/b>\u003C/h2>\u003Cp>\u003Cb>The Opportunity\u003C/b> \u003C/p>\u003Cp>\u003Cspan>At Sprinklr, we believe that every customer interaction is an opportunity to create lasting value. As Lead Customer Growth Marketing Manager, you will be the architect of our customer lifecycle strategy — owning end-to-end programs that deepen product adoption, elevate retention, and directly drive expansion revenue.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This is not a support function — it is a revenue-critical, highly strategic role. You will sit at the intersection of Marketing, Customer Success, and Product, wielding data, automation, and creative instinct to turn customer engagement into measurable business outcomes.\u003C/span> \u003C/p>\u003Cp>\u003Cb>What You Will Own\u003C/b> \u003C/p>\u003Cp>\u003Cb>Adoption & Lifecycle Strategy\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and lead the global strategy for adoption and retention programs\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>as part of larger ABM strate\u003C/span>\u003Cspan>gy\u003C/span>\u003Cspan>, securing executive alignment and delivering tangible member outcomes.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop automated lifecycle journeys — in-app, email, and integrated — that guide customers toward defined adoption milestones at scale.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Collaborate with the\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>ABM and\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>Integrated Campaigns\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>CoE\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>as well as\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Product Marketing\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>teams\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>resp.\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>to extend playbooks through\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>behavioral\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>triggers and intelligent automation.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Surface feature awareness and expansion opportunities using product usage signals, ensuring the right message reaches the right customer at the right moment.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Segmentation & Marketing Automation\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Build and manage dynamic audience segments using\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>behavioral\u003C/span>\u003Cspan>, product usage, and CRM data to deliver hyper-personalised communications.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Architect and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>automated workflows in HubSpot and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Folloze\u003C/span>\u003Cspan>, ensuring precision targeting across the full customer journey.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with Marketing Operations to uphold data integrity, campaign attribution, and reporting excellence.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Measurement & Continuous Optimisation\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>monitor\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>lifecycle KPIs — engagement rates, feature activation, licence utilisation, and renewal health indicators — reporting impact to senior leadership.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Translate campaign performance and behavioural data into actionable optimisation, constantly refining segmentation, messaging cadence, and timing.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Design and run rigorous A/B tests and iterative experiments to drive performance improvements at every lifecycle touchpoint.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Cross-Functional Leadership\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Act as the strategic bridge between Marketing, Customer Success, Sales, and Product — ensuring lifecycle communications are tightly aligned with account health and renewal strategy.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Work closely with Product Marketing to embed compelling,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>accurate\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>feature positioning within customer journeys.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Integrate Academy and self-service enablement resources within lifecycle programs to drive scalable, proactive education and support deflection.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>How We Define Success\u003C/b> \u003C/p>\u003Cp>\u003Cspan>You will be accountable for measurable, strategic outcomes — not just activity. Success in this role is defined by:\u003C/span> \u003C/p>\u003Cul>\u003Cli>\u003Cb>Product Adoption\u003C/b>: \u003Cspan>Increased activation milestones & licence utilisation\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Engagement: \u003C/b>\u003Cspan>Higher interaction with education and enablement resources\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Retention: \u003C/b>\u003Cspan>Stronger renewal readiness and health signals\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Efficiency: \u003C/b>\u003Cspan>Scaled support deflection through proactive education\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Revenue Impact: \u003C/b>\u003Cspan>Direct contribution to measurable expansion revenue\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You Bring\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>8\u003C/span>\u003Cspan>+ years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing, with\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>a track record\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>of delivering measurable outcomes.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Demonstrated\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>expertise\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>building and optimising automated campaigns in a marketing automation platform — HubSpot experience strongly preferred.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Deep understanding of customer journey mapping, behavioural segmentation, and product-led growth principles.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A sharp analytical mindset: you are comfortable with data and use it to continuously improve campaign strategy and execution.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>The ability to translate complex product functionality into clear, compelling, action-oriented customer messaging.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Exceptional cross-functional collaboration and project management skills — you bring teams together and drive results.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Your Technology Stack\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cb>Marketing Automation:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>HubSpot (primary ownership)\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>ABM Engagement:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Folloze\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>(primary ownership)\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Reporting:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Power BI\u003C/span> \u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cb>Event Integration:\u003Cspan> \u003C/span>\u003C/b>\u003Cspan>Cvent, Marketing Operations\u003C/span> \u003C/li>\u003C/ul>\u003Cp>\u003Cb>We focus on our mission\u003C/b>: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: \u003C/p>\u003Cul>\u003Cli>\u003Cp>Lead a new category of enterprise software that we call Unified-CXM. \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Create a culture of customer obsession, with trust, teamwork, and accountability.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>We believe in our product\u003C/b>: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. \u003C/p>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>We invest in our people\u003C/b>: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. \u003C/p>\u003Cp>To learn more about employee benefits by region, click here. \u003C/p>\u003Cp>To learn more about all-things-Sprinklr, visit our candidate resource hub here. \u003C/p>\u003Cp>\u003Cb>EEO - Our philosophy\u003C/b>: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  \u003C/p>\u003Cp>Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. \u003C/p>\u003Cp>Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. \u003C/p>\u003Cp>\u003Cb>Warning about Recruiting Scams: \u003C/b>Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.  \u003C/p>\u003Cp>If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.\u003C/p>","Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job DescriptionThe Opportunity At Sprinklr, we believe that every customer interaction is an opportunity to create lasting value. As Lead Customer Growth Marketing Manager, you will be the architect of our customer lifecycle strategy — owning end-to-end programs that deepen product adoption, elevate retention, and directly drive expansion revenue. This is not a support function — it is a revenue-critical, highly strategic role. You will sit at the intersection of Marketing, Customer Success, and Product, wielding data, automation, and creative instinct to turn customer engagement into measurable business outcomes. What You Will Own Adoption & Lifecycle Strategy Define and lead the global strategy for adoption and retention programs as part of larger ABM strategy, securing executive alignment and delivering tangible member outcomes. Develop automated lifecycle journeys — in-app, email, and integrated — that guide customers toward defined adoption milestones at scale. Collaborate with the ABM and Integrated Campaigns CoE as well as Product Marketing teams resp. to extend playbooks through behavioral triggers and intelligent automation. Surface feature awareness and expansion opportunities using product usage signals, ensuring the right message reaches the right customer at the right moment. Segmentation & Marketing Automation Build and manage dynamic audience segments using behavioral, product usage, and CRM data to deliver hyper-personalised communications. Architect and maintain automated workflows in HubSpot and Folloze, ensuring precision targeting across the full customer journey. Partner with Marketing Operations to uphold data integrity, campaign attribution, and reporting excellence. Measurement & Continuous Optimisation Define and monitor lifecycle KPIs — engagement rates, feature activation, licence utilisation, and renewal health indicators — reporting impact to senior leadership. Translate campaign performance and behavioural data into actionable optimisation, constantly refining segmentation, messaging cadence, and timing. Design and run rigorous A/B tests and iterative experiments to drive performance improvements at every lifecycle touchpoint. Cross-Functional Leadership Act as the strategic bridge between Marketing, Customer Success, Sales, and Product — ensuring lifecycle communications are tightly aligned with account health and renewal strategy. Work closely with Product Marketing to embed compelling, accurate feature positioning within customer journeys. Integrate Academy and self-service enablement resources within lifecycle programs to drive scalable, proactive education and support deflection. How We Define Success You will be accountable for measurable, strategic outcomes — not just activity. Success in this role is defined by: Product Adoption: Increased activation milestones & licence utilisation Engagement: Higher interaction with education and enablement resources Retention: Stronger renewal readiness and health signals Efficiency: Scaled support deflection through proactive education Revenue Impact: Direct contribution to measurable expansion revenue What You Bring 8+ years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing, with a track record of delivering measurable outcomes. Demonstrated expertise building and optimising automated campaigns in a marketing automation platform — HubSpot experience strongly preferred. Deep understanding of customer journey mapping, behavioural segmentation, and product-led growth principles. A sharp analytical mindset: you are comfortable with data and use it to continuously improve campaign strategy and execution. The ability to translate complex product functionality into clear, compelling, action-oriented customer messaging. Exceptional cross-functional collaboration and project management skills — you bring teams together and drive results. Your Technology Stack Marketing Automation: HubSpot (primary ownership) ABM Engagement: Folloze (primary ownership) Reporting: Power BI Event Integration: Cvent, Marketing Operations We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM. Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. Create a culture of customer obsession, with trust, teamwork, and accountability.We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.  We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. To learn more about employee benefits by region, click here. To learn more about all-things-Sprinklr, visit our candidate resource hub here. EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.  If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.","2026-04-14T15:38:17.000Z","INR",{"jsonldValid":14,"jsonld":28},1776302228119]