Director of Lifecycle Marketing

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. 

For the Bankrate website click here. Curious how Bankrate fits into Red Ventures? Click here.

We’re looking for a Director of Lifecycle Marketing to build, scale, and evolve how we engage millions of users across the full customer journey — from first touch through conversion, retention, and repeat engagement. This is a senior individual contributor role for someone who has owned lifecycle end-to-end: strategy, systems, execution, and performance.

You’ll operate at the intersection of data, product, and marketing — designing systems that drive measurable revenue, not just campaigns that get sent.

What You’ll Do:

• End-to-end journey architecture — Design and optimize lifecycle programs across onboarding, engagement, monetization, and retention. You’ll own everything from segmentation strategy to journey logic to creative testing and performance readouts.
• Automation at scale — Build and evolve sophisticated, trigger-based workflows powered by behavioral data, real-time signals, and predictive inputs. 
• Revenue attribution and performance — Own how lifecycle impact is measured. Build clear attribution models, quantify incremental lift, and translate performance into actionable insights for senior leadership.
• Experimentation and optimization — Establish a rigorous test-and-learn culture. You’ll design experiments, interpret results, and continuously improve conversion, engagement, and LTV.

What We’re Looking For:

• Proven lifecycle ownership — 6–10 years of experience owning lifecycle as a revenue-driving channel — not just executing campaigns, but building systems that scale.
• Deep platform expertise (Iterable required) — You can design and build complex, multi-step journeys, dynamic segmentation, and event-driven triggers without relying on engineering for day-to-day execution.
• Strong analytical mindset — You use data to make decisions — whether that’s evaluating experiment results, diagnosing funnel drop-offs, or identifying high-impact opportunities. You can translate complexity into clear, actionable insights.
• Operator and strategist — You can zoom out to define the roadmap, and zoom in to QA a campaign. You move fluidly between strategy and execution without losing momentum.
• Executive communication — You can clearly articulate performance, tradeoffs, and opportunities to senior stakeholders — and influence decisions without needing formal authority.
• High ownership, low ego — You operate with urgency, prioritize what matters, and follow through. You don’t need heavy process to get things done.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $140,000 – $210,000 per year + equity

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a next-generation technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With  our track record of delivering consumers quantifiably better offers—for example, on home loans  where we lead the market—Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic  partnerships, and launch  unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

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