Martech Career Guide
How to start and grow in the marketing technology industry—vendor, in-house, or agency.
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What is a martech career?
A martech career is a path where you work with marketing technology systems—either building them (at vendors), implementing them (in-house), or enabling them (agencies/consultancies).
Where martech jobs exist
- Martech vendors: product, solutions, marketing ops, revops, customer success, implementation
- In-house teams: marketing ops, automation, CRM, analytics, lifecycle ops
- Agencies/consultancies: implementations, audits, migrations, operations
Skills that compound in martech
- Systems thinking and process design
- Data comfort (tracking, events, reporting)
- Integrations (APIs, webhooks, pipelines)
- Lifecycle fundamentals (acquisition → retention)
- Platform fluency (CRM/automation/analytics)
How to start (fast)
- Pick one platform category (CRM or automation).
- Build a small project: data → segment → journey → reporting.
- Learn the ecosystem: categories, vendors, common stacks.
- Apply to vendor roles and in-house ops roles.