Director of Media Marketing Strategy and Optimization

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

The Director of Media Marketing Strategy & Optimization will lead the development, execution, and continuous improvement of digital and media initiatives across the Therapeutic Dermatology marketing. This role focuses on leveraging emerging technologies, data-driven insights, and innovative digital solutions to optimize customer engagement, enhance operational efficiency, and support cross-functional commercial objectives. The ideal candidate will have deep expertise in digital transformation within the pharma/biotech sector, strong cross-functional collaboration skills and a proven ability to align digital strategies with business goals. 

Key Responsibilities 

Strategic Leadership 

• Define and implement a comprehensive media and digital strategy aligned with brand and corporate objectives. 

• Drive media and digital transformation initiatives across all marketing verticals (HCP, P2P and DTC) 

• Identify emerging trends (AI, automation, omnichannel, personalization) and assess their impact on pharma operations 

Optimization & Performance 

• Develop frameworks for measuring media and digital performance and ROI. 

• Partner with analytics teams to interpret data and optimize campaigns for maximum impact. 

• Implement best practices for SEO, content strategy, and digital media optimization. 

• Lead the marketing mix evaluation and communication and identify recommendations to optimize ROI 

Cross-Functional Collaboration 

• Work closely with marketing leads, IT, compliance, and commercial teams to ensure seamless execution. 

• Manage agency relationships and oversee digital platforms, tools, and technologies. 

• Ensure compliance with regulatory standards (e.g. FDA, NAD) in all digital initiatives. 

Innovation & Customer Experience 

• Optimize initiatives to enhance HCP and patient engagement through media and digital channels. 

• Explore and integrate new technologies such as AI-driven insights, chatbots, and telehealth solutions. 

• Foster a culture of innovation and continuous improvement across the marketing team 

Qualifications 

Education:

• Bachelor’s degree in Marketing, Business, Media, Digital Media, or related field; MBA or advanced degree preferred. 

Experience:

• 8+ years in media and/or digital strategy roles, with at least 3 years in pharmaceutical or healthcare industry. 

• Proven track record in digital transformation and optimization. 

Skills:  

• Strong understanding of pharma marketing regulations and compliance. 

• Expertise in analytics tools (Google Analytics, Adobe Experience Manager), CRM, and omnichannel platforms. 

• Excellent leadership, communication, and stakeholder management skills. 

Preferred Certifications 

• PMP or Agile certification 

• Digital Marketing certifications (Google, HubSpot) 

• Familiarity with pharma compliance certifications 

Position is commensurate with experience.

About the Compensation:

The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $225,000 - $265,000.

In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.

What We Offer in Return

You will be part of an organization that genuinely values and embraces diversity and inclusion. We believe that reflecting the diverse perspectives of our customers leads to stronger, more meaningful outcomes.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.

• The next step is a virtual conversation with the hiring manager

• The final step is a panel conversation with the extended team

Our people make a difference

At Galderma, you’ll work alongside individuals who share your drive—as well as those with different perspectives that help us grow. We value the unique contributions of every team member. Our culture of professionalism, collaboration, and support creates an environment where people can truly thrive and excel.

Employer’s Rights:

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.  This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Galderma is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by applicable law. Galderma is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment.