Lead Customer Growth Marketing Manager

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

The Opportunity 

At Sprinklr, we believe that every customer interaction is an opportunity to create lasting value. As Lead Customer Growth Marketing Manager, you will be the architect of our customer lifecycle strategy — owning end-to-end programs that deepen product adoption, elevate retention, and directly drive expansion revenue. 

This is not a support function — it is a revenue-critical, highly strategic role. You will sit at the intersection of Marketing, Customer Success, and Product, wielding data, automation, and creative instinct to turn customer engagement into measurable business outcomes. 

What You Will Own 

Adoption & Lifecycle Strategy 

• Define and lead the global strategy for adoption and retention programs as part of larger ABM strategy, securing executive alignment and delivering tangible member outcomes. 

• Develop automated lifecycle journeys — in-app, email, and integrated — that guide customers toward defined adoption milestones at scale. 

• Collaborate with the ABM and Integrated Campaigns CoE as well as Product Marketing teams resp. to extend playbooks through behavioral triggers and intelligent automation. 

• Surface feature awareness and expansion opportunities using product usage signals, ensuring the right message reaches the right customer at the right moment. 

Segmentation & Marketing Automation 

• Build and manage dynamic audience segments using behavioral, product usage, and CRM data to deliver hyper-personalised communications. 

• Architect and maintain automated workflows in HubSpot and Folloze, ensuring precision targeting across the full customer journey. 

• Partner with Marketing Operations to uphold data integrity, campaign attribution, and reporting excellence. 

Measurement & Continuous Optimisation 

• Define and monitor lifecycle KPIs — engagement rates, feature activation, licence utilisation, and renewal health indicators — reporting impact to senior leadership. 

• Translate campaign performance and behavioural data into actionable optimisation, constantly refining segmentation, messaging cadence, and timing. 

• Design and run rigorous A/B tests and iterative experiments to drive performance improvements at every lifecycle touchpoint. 

Cross-Functional Leadership 

• Act as the strategic bridge between Marketing, Customer Success, Sales, and Product — ensuring lifecycle communications are tightly aligned with account health and renewal strategy. 

• Work closely with Product Marketing to embed compelling, accurate feature positioning within customer journeys. 

• Integrate Academy and self-service enablement resources within lifecycle programs to drive scalable, proactive education and support deflection. 

How We Define Success 

You will be accountable for measurable, strategic outcomes — not just activity. Success in this role is defined by: 

• Product Adoption: Increased activation milestones & licence utilisation 

• Engagement: Higher interaction with education and enablement resources 

• Retention: Stronger renewal readiness and health signals 

• Efficiency: Scaled support deflection through proactive education 

• Revenue Impact: Direct contribution to measurable expansion revenue 

What You Bring 

• 8+ years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing, with a track record of delivering measurable outcomes. 

• Demonstrated expertise building and optimising automated campaigns in a marketing automation platform — HubSpot experience strongly preferred. 

• Deep understanding of customer journey mapping, behavioural segmentation, and product-led growth principles. 

• A sharp analytical mindset: you are comfortable with data and use it to continuously improve campaign strategy and execution. 

• The ability to translate complex product functionality into clear, compelling, action-oriented customer messaging. 

• Exceptional cross-functional collaboration and project management skills — you bring teams together and drive results. 

Your Technology Stack 

• Marketing Automation: HubSpot (primary ownership) 

• ABM Engagement: Folloze (primary ownership) 

• Reporting: Power BI 

• Event Integration: Cvent, Marketing Operations 

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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