Manager, eCommerce Growth Marketing, Home & Outdoor

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.  

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!  

Position: Manager, eCommerce Growth Marketing, Home & Outdoor 

Department: Marketing  

Work Location: Bend, OR, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.  

What you will be doing:  

The Hydro Flask Growth Marketing Manager position is a data-driven and results-oriented role, leading our customer acquisition, retention, and loyalty efforts. This role will drive performance across multiple digital marketing channels, including performance-focused paid social, on-site SEO, CRM, email marketing, and loyalty programs. The ideal candidate has a strategic mindset and hands-on approach to executing  campaigns that drive engagement, revenue growth, and customer lifetime value. This role will be crucial in expanding Hydro Flask’s e-commerce audience, deepening our 1st party data and community engagement, and driving sustainable growth.  

• Lead the strategy, execution, and optimization of DTC-focused paid social campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest to increase brand awareness and sales. 

• Analyze data to refine targeting, bidding, and creative strategies to maximize ROAS. 

• Partner with creative teams to develop compelling ad assets and copy that reflect the Hydro Flask brand and key product initiatives. 

• Manage A/B testing strategies across top performing creative and audience targeting. 

• Partner with Marketing Center of Excellence (COE) to stay ahead of social media trends, platform updates and performance optimizations to inform strategy. 

• Partner with Sr Manager, Media & Social Strategy to brief, execute and optimize full funnel media campaigns throughout the year, maximizing total dollars spent and ad-driven revenue.  

• Own CRM strategy to enhance customer segmentation, targeting, and engagement for Hydro Flask fans and customers. 

• Develop and execute automated email marketing and SMS campaigns to nurture leads, drive conversions, and build brand loyalty. 

• Partner with support agency to A/B test subject lines, content, and send times to improve email performance. 

• Budget and agency management of SMS agency (scope and spend). 

• Monitor deliverability, open rates, and overall campaign effectiveness, ensuring brand consistency and customer-first messaging. 

• Collaborate with internal IT Development Team on Ticket Requests in support of New Features, Bugs, Personalization, etc. 

• Own and manage automatic email comms (i.e. order confirmation, shipping, transaction emails, customer service) and affiliated agency/platforms. 

• Partner with COE Analytics Team on CDP data and actionable insights. Also, collaborate with customer service, product, and marketing teams to enhance program value and customer experience. 

• Lead the strategy and management of a customer loyalty program to increase retention, repeat purchases, and brand advocacy. 

• Develop program mechanics, rewards structure, and promotional campaigns to drive enrollment and engagement with Hydro Flask’s most passionate customers. 

• Integrate the Hydro Flask Trade-In Program into the brand’s Loyalty Program. Manage and maintain Loyalty Referral Program and associated platform 

• Analyze program data to optimize rewards, incentives, and overall effectiveness. 

Skills needed to be successful in this role:  

•   Experience with CRM and email marketing platforms  

• Strong analytical, data‑driven mindset with experience in A/B testing and performance optimization 

• Demonstrated ability to drive eCommerce growth, revenue, and customer engagement 

• Strong project management, organizational, and prioritization skills; comfortable managing multiple initiatives 

• Proven ability to work cross‑functionally in a fast‑paced, changing environment 

• Self‑motivated, adaptable, and proactive with a strong sense of ownership 

• Excellent written, verbal, and presentation communication skills 

• Ability to handle sensitive information with professionalism and confidentiality 

Minimum Qualifications:  

• Bachelor's Degree 

• 5+ years of experience with progressive responsibilities for DTC Ecommerce  

• 5+ years of experience in growth marketing, digital marketing, or performance marketing roles. 

• Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success 

• Strong experience managing paid social campaigns, and SEO initiatives 

• Authorized to work in the United States on a full-time basis  

Preferred Qualifications:  

• Experience managing loyalty programs or retention marketing strategies 

• Klaviyo experience 

• Knowledge of digital marketing and the current marketing technology landscape 

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.  

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.  

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.