Marketing Campaign & Lead Management Specialist

Please note that we are not currently accepting resumes or additional support from talent agencies or third-party sources. Any resumes received from these sources will be considered unsolicited. 

We value integrity and clear communication with our partners, and appreciate your understanding in this matter.

The role, at a glance:
The Marketing Campaign & Lead Management Specialist plays a critical role in supporting revenue
growth by managing inbound leads, executing email campaigns, and ensuring accurate lead flow
through the marketing and sales funnel.
This position serves as a key connector between marketing and sales, ensuring that leads are
properly qualified, routed, nurtured, and tracked. The ideal candidate combines strong communication
skills with attention to detail and hands-on experience using marketing automation and CRM
platforms.

How you'll contribute:

• Evaluate, qualify, and route inbound leads generated through marketing programs including web forms, trade shows, webinars, email campaigns, and digital advertising

• Ensure timely follow-up and smooth handoff of qualified leads to sales and channel partners

• Maintain accurate customer and prospect data within HubSpot and Microsoft Dynamics CRM

• Monitor lead lifecycle stages to ensure proper attribution and pipeline movement

• Act as the primary liaison between marketing, sales, and channel representatives regarding inbound leads

• Draft and edit marketing emails including product announcements, nurture campaigns, trade show follow-ups, and promotional programs

• Build and execute email campaigns in HubSpot, including segmentation, personalization, and testing

• Support campaign setup including landing pages, forms, tracking links, and reporting

• Assist in optimizing nurture flows and improving engagement metrics

• Collaborate with marketing managers to support integrated campaign execution across digital channels

• Monitor campaign and lead performance metrics and provide insights for optimization

• Identify opportunities to improve lead routing, scoring, and lifecycle workflows

• Ensure compliance with data management best practices

A successful candidate should have:

• Bachelor’s degree in marketing, communications, or business administration or the equivalent combination of education and experience

• 1-3 years of experience in B2B marketing, marketing operations, or lead management

• Experience with marketing automation and CRM platforms (HubSpot and Microsoft Dynamics preferred)

• Strong written communication skills with demonstrated experience drafting marketing emails

• Detail-oriented with excellent organizational skills

• Ability to manage multiple campaigns and deadlines simultaneously

• Experience in AV, IT, technology, or architecture industries a plus

• Strong cross-functional communication skills and customer-first mindset

• Ability to work in a fast-moving, changing growth environment

Work Environment:

• Office environment

What we offer:

• Medical, Dental, and Vision 

• 3 weeks annual PTO and 9 paid holidays 

• 401(k) + matching 

• Employer-paid base life insurance, short, and long-term disability 

• Health savings accounts (with Biamp contribution) and flexible spending accounts 

• Tuition reimbursement 

• Charitable donation matching

• Discretionary profit-sharing 

• Referral bonuses 

Who is Biamp?

We make the world’s most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.

As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same:

Biamp connects people through extraordinary audiovisual experiences

About our company:

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us