Senior Marketing Executive - 6 month FTC
INSIDE IDEAS GROUP LTD • London
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Informa Tahaluf - Senior Marketing Executive (6 month FTC)
Location: London, United Kingdom
About the role:
This is a delivery-focused digital marketing role requiring strong analytical capability, hands-on channel expertise, and the ability to manage multiple campaigns simultaneously against clearly defined KPI targets — including total conversions and total leads generated. You'll build operational implementation plans, manage channel budgets, ensure all tracking is in place, and report on performance pre, during, and post campaign.
You'll collaborate closely with Sales, Strategy and Planning, Creative, and Data and Insights teams — as well as the client's external agencies and partners — to ensure campaigns are strategically aligned, creatively effective, and continuously optimised based on performance data.
Success in this role looks like campaigns delivered on time and on budget, KPI targets consistently met or exceeded, and clear, evidence-based insight feeding back into future planning.
What you will be doing:
- Campaign Planning and Delivery
- Channel Management and Optimisation
- Content and Quality Control
- Data, Reporting and Insights
- Stakeholder and Partner Collaboration
- Budget and Financial Administration
What you need to be great in this role:
- Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display — with demonstrated ability to manage and optimise each channel against performance KPIs
- Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for lead generation and conversion outcomes
- Experience working with email marketing platforms such as Eloqua or equivalent, and CMS systems such as Drupal or equivalent
- Proficiency with marketing analytics and reporting platforms — Google Analytics, Adobe Analytics, or equivalent — with the ability to translate data into clear, actionable optimisation strategies
- Experience with database development, segmentation, and advanced audience targeting
- Demonstrated ability to produce clear, concise campaign performance reports and articulate complex data in a straightforward way for varied stakeholder audiences
- Proven ability to manage multiple concurrent campaigns across a fast-paced, deadline-driven environment — with strong attention to detail across tracking, quality control, and budget adherence
- Experience building and maintaining operational implementation plans including Gantt charts, content calendars, and budget trackers
- Comfortable working autonomously alongside client teams and third-party agencies, with the professionalism to maintain high standards across both
- Strong written and verbal communication skills — able to maintain clear expectations and timelines with internal and external stakeholders across complex, multi-agency environments
- Experience integrating into a client-side team while delivering a high standard of agency-quality service
- B2B digital marketing experience is required — particularly in environments where lead generation and conversion are primary campaign objectives
- Experience in events, media, or a similarly audience-focused industry is an advantage
- Familiarity with working across client-embedded or Digital Centre of Excellence models is beneficial
- Experience supporting campaign-level budget tracking and spend management, including purchase orders and invoice processing
- Proficiency with Gen AI tools relevant to digital marketing — including tools that support campaign planning, copy and content drafting, performance reporting, data analysis, and workflow management
- Experience building personal AI-assisted workflows to improve campaign efficiency and reduce manual reporting workload
- Agentic approach to campaign and channel management challenges: able to break complex briefs down into clear workstreams, identify the most efficient execution paths, and deliver consistently against KPIs
- Ability to critically evaluate AI-generated outputs and apply strong analytical and editorial judgement before sharing or acting on them
- Experience in the events, exhibitions, or live experience industry
- Familiarity with Saudi Arabian or Middle Eastern market contexts
- Experience managing database development and audience segmentation at scale
- Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.
Req ID: 18184
#LI-SL1 #LI-Hybrid #LI-associate
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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