Senior Product Marketing Manager, Growth

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few. 

About the Team 

At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth. 

We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs. 

About the Role 

Outreach is looking for a Senior Product Marketing Manager to own the post-sale product marketing motion for our install base customers. You'll be the connective tissue between Product, Customer Success, Professional Services, and Customer Marketing translating product capabilities into customer value and measurable growth. Success is measured by customer impact and product awareness. 

Your Daily Adventures Will Include

• Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption. 

• Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization   

• Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations 

• Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications 

• Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization. 

• Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current. 

• Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data). 

• Partner with Customer Advocacy to identify customers well-positioned to serve as references 

• Support monthly product launch motion with content creation and customer campaigns that drive adoption 

• Work with the greater product marketing team on important team projects and events as assigned.

Our vision of you

• 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS. 

• Ability to translate product capabilities into customer-facing value narratives. 

• Experience using AI tools to accelerate content creation, streamline workflows, and output 

• Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story. 

• Strong written communication, content development, and presentation skills. 

• Proven ability to manage multiple cross-functional programs simultaneously. 

• Bachelor's degree or equivalent practical experience. 

Preferred Qualifications

• Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.). 

• Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus. 

• Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.). 

• Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions. 

How We Measure Success in This Role

• Feature adoption rate and usage depth across the install base. 

• Time-to-value for newly onboarded customers. 

• CS and Account Management enablement coverage. 

• Contribution to expansion pipeline and renewal outcomes. 

#LI-AM1

Why You’ll Love It Here

• Flexible time off

• 401k to help you save for the future

• Generous medical, dental, and vision coverage for full-time employees and their dependents

• A parental leave program that includes options for a paid night nurse, and a gradual return to work

• Infertility/ assisted reproductive services benefit

• Employee referral bonuses to encourage the addition of great new people to the team

• Snacks and beverages in the Office, along with fun events to celebrate

• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.

The annual base salary range for this role is $90,000-$110,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.