Web Optimization Lead

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. Our websites drive a huge share of our leads and revenue, and we're looking for a Web Optimization Lead to own how well they perform.  

About the Role:

In this role, you'll own the performance of our web properties end to end, from our marketing site to our eCommerce course store: how effectively they capture leads, how they rank in organic and AI-driven search, and how smoothly visitors move from first click through to purchase. You'll set the quality bar for everything that goes live and turn strategy into a roadmap our team can build against.  

You'll identify and fix the real source of site issues, whether that's speed, broken conversion paths, or indexing errors, not just the immediate symptom. You'll set the priorities and standards our web team and external partners work to, review what they produce before it ships, and stay hands-on with the technically difficult pieces: doing them yourself when it matters, or supervising them closely enough to know they were done right. Our marketing site runs on WordPress; our course store runs on a proprietary eCommerce platform.  

The candidates who thrive here have run or owned a website's performance before, ideally with e-commerce attached, and want real autonomy: a roadmap agreed up front, a performance readout you own and run, and the room to deliver against it.  

This is an in-person role based out of our Sherwood Park, Alberta office.  

In this role, you'll be expected to:

Optimize landing pages and entry points so more incoming traffic converts into leads, partnering with our paid media team to lift landing page performance for ad traffic  

Grow organic search performance and build visibility in AI-driven search (AEO / GEO), improving rankings and technical site health over time  

Smooth the path to purchase, from entry through checkout, across our public-facing e-commerce experience  

Own the web quality bar: catch broken CTAs, image issues, and content errors, monitor site health, uphold our brand standards on the web, and set the templates and standards others build to  

Build a strategic web roadmap and break it into two-week sprints and task-level assignments  

Direct and QC our web team and external partners against clear priorities, reviewing work before it goes live  

Handle or closely supervise the technically difficult, senior-level pieces, staying hands-on enough to judge quality and effort honestly  

Generate effective, ongoing reporting that provides performance overviews and informs strategic priorities  

Scope project work and identify resource requirements, validating estimates from internal teams and external partners  

Diagnose site health with real diagnostic tools and propose concrete, repeatable fixes rather than one-off patches  

You might be the right fit if you:

Run or own the performance of a website, and have for 5+ years, ideally one with e-commerce attached  

Have built front-end experiences to a quality standard, understanding best practice even if you're not writing the code yourself day to day  

Run conversion rate optimization and split or A/B testing that produces measurable, provable improvement  

Improve SEO, ranking, and quality score, and can speak fluently about diagnosing site health  

Set direction and a quality standard for other people's work without needing formal authority to do it  

Back your calls with data and evidence, and persuade with results rather than opinion  

Thrive on autonomy: give you a roadmap and a reporting cadence you own, and you run with it  

Do this in a B2B or SaaS context, where the lead is the conversion 

Qualifications we are looking for:

5+ years running, operating, or owning the performance of a website  

Working knowledge of WordPress: comfortable in the CMS, able to fix on-page issues yourself and judge the quality of work built on it  

A track record of implementation work you did yourself, not just directed  

Demonstrated results: measurable improvements to conversion, traffic, or search performance you can point to  

Bonus points if you have:

Hands-on e-commerce platform optimization  

Demonstrated AEO / GEO results, not just familiarity  

Put AI tools to work in your own workflow: analysis, QA, content, or development  

HubSpot or marketing automation familiarity  

Content or content strategy experience  

Compensation and benefits:

Employee Stock Ownership Plan (ESOP)

Full medical, dental, and vision coverage

Life insurance and disability insurance

Health spending account

Flexible working hours

On-the-job training and growth opportunities

Free on-site parking

About BIS:

BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!

A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.

How to apply:

Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us

Job ID #T202607-30CWO 

Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.